Shelly Kramer
CEO - V3B | President - Broadsuite Media Group
My marketing mantra is simple: Serve your customers. Focus on what they need, not what you sell. Understanding your customers, what drives them, what their pain points are, and who their target audience is, then helping develop strategies that genuinely help them be more successful, is what marketing is all about - that’s service. That is not about selling them what you want to sell them. Don’t lead with the sale, lead with the idea that great customer service leads to successful relationships.
Jon Ferrara
CEO - Nimble Inc.
Stop talking about your products and services. Talk about how you make others better, smarter, faster. Instead of talking about how great our company, products, and services are, we tell stories to inspire and educate others about how they can be great. If you “teach people to fish, they’ll figure out you sell fishing poles.” This results in other people telling our stories for us enabling us to become trusted advisors to our prospects, customers and most importantly their influencers.
Robert Rose
Chief Strategy Advisor - Content Marketing Institute
“Make your heartbeat match the heartbeat of the universe; your nature match nature” - J. Campbell Our goal as marketers is simple. It is to create and deliver value to customers - from the first time we meet, to the ongoing relationship we have with them after they purchase our product or service. If we can always match their needs and wants, with our goals, then we have a much higher chance of true, lasting success.
Mark W. Schaefer
Executive Director - Schaefer Marketing Solutions
Focus on trust, not traffic.
Too many internet marketers are focused on “massive traffic” instead of building trust that leads to brand loyalty. We’ve become a bit complacent in that sense. Of course for some, there is a business case for “traffic,” but for most of us, we need customers who stick around and actually take some action. To do that, we need to dig behind our dashboards for data that can produce real insights.
Lee Odden
CEO - TopRank Marketing
If you want your marketing to be great, ask your community, customers and influencers to participate. Customers are overloaded with information and mistrust ads. But they do trust peers, experts and influencers. By collaborating with industry and community experts with active networks, brands can co-create content that resonates, is trusted and inspires action.
Brand Quarterly’s ‘50 Marketing Thought Leaders Over 50’ - 2016
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