Barley House Group. Case Studies. Brand Development
Brand development
It is crucial to have the right brand identity. It helps to define your position, what you do, what you stand for and how you are different to your competitors. Does all of your literature and communications carry a consistent tone of voice and appearance? Does your brand identity set you apart from
Depending on your requirements, we can: Develop a new brand identity or refresh and evolve existing branding Design and develop identity concepts
the competition? Is it future-proof and has it evolved to reflect the
Create and provide comprehensive brand guidelines to
school you are today?
apply across a range of implementations
Our talented team of designers and marketers specialise in helping organisations define, create and articulate their brands. We get to know your school and then get creative to craft the right look and feel, for everything from crest or logo design to packaging, literature to advertising and across a vast range of implementations - in short, for every touchpoint.
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A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.
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Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.
Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.
Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation.
THE SECRET TRUFFLETIER STORY
THE SECRET TRUFFLETIER STORY
THE SECRET TRUFFLETIER STORY
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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation. Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation. Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
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THE SECRET TRUFFLETIER STORY Since 1911, the Secret Truffletier has been hand-making exquisite truffles and chocolates for discerning clients. Connoisseurs of true chocolate pleasure will revel in the delicate taste sensations that embody the talents of the master Truffletiers. Only the very finest Swiss chocolate will find its way into the Secret Truffletier collections – rightly regarded as the world’s finest chocolate, the smooth, creamy richness of the raw chocolate ingredient is fundamental to creating the perfect taste sensation. Inside every Secret Truffletier collection there is, quite simply, a secret truffle – personally chosen by our Master Truffletiers. Share your chocolate thoughts with us @secrettruffle #secrettruffle
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A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.
REAL RASPBERRY PUREE AND MARC DE CHAMPAGNE IN A WHITE CHOCOLATE SHELL.
unleash your
unleash your
unleash your
unleash your
A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES.
REAL RASPBERRY PUREE AND MARC DE CHAMPAGNE IN A WHITE CHOCOLATE SHELL.
unleash your
unleash your
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A SELECTION OF TEMPTING DARK CHOCOLATE TRUFFLES, PRALINES, CREAMS AND MARZIPANS.
GOOEY FONDANT CENTRE INFUSED WITH NATURAL MINT OIL AND COATED IN 72% SWISS DARK CHOCOLATE.
CHOCOLATE
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
A CRUNCHY COLLECTION OF GLORIOUSLY NUTTY CHOCOLATES AND TRUFFLES EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
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A SPARKING COLLECTION OF EXQUISITE CHAMPAGNE TRUFFLES EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
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A GLORIOUS COLLECTION OF SERENE CHOCOLATES AND FINE TRUFFLES EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
A SELECTION OF TEMPTING DARK CHOCOLATE TRUFFLES, PRALINES, CREAMS AND MARZIPANS.
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A SENSATIONAL COLLECTION OF SMOOTH MILK CHOCOLATES AND FINE MILK TRUFFLES EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
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A SEDUCTIVE COLLECTION OF FINE TRUFFLES MADE WITH A FRESH CREAM GANACHE EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
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61 London Road, Woolmer Green, Hertfordshire SG3 6JE, UK www.secrettruffletier.co.uk
Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur? Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
A COLLECTION OF HEAVENLY, SMOOTH DARK CHOCOLATES AND FINE DARK TRUFFLES
Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
A DEVIOUS SELECTION IN MILK, DARK AND WHITE CHOCOLATE TRUFFLES. EXPLORE THE SECRET AT
WWW.SECRETTRUFFLETIER.CO.UK
GOOEY FONDANT CENTRE INFUSED WITH NATURAL MINT OIL AND COATED IN 72% SWISS DARK CHOCOLATE.
TRUFFLES MINT
unleash your
Packaging
Brand development - Lessiter’s Chocolates (The Secret Truffletier)
Brand development - Lessiter’s Chocolates (The Secret Truffletier)
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Folds here
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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus. Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
AND CHAMPAGNE
MINTS
GINGER
RASPBERRY PUREE AND MARC DE CHAMPAGNE TRUFFLES IN WHITE CHOCOLATE
MILK CHOCOLATE INFUSED WITH ENGLISH MINT
GINGER ENROBED IN 72% DARK CHOCOLATE
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Idem a liquia tem repuda e que volesci occupta t q uid q ue de vitia dest, omnis a ut occus q ua m nobitia s a ut ulpa rum ea q uos ea rum vendita t evelique non ped ma gna t ea ent istinverum fugia nt ia ta quia a ut resti derum fuga . Ut liquia dolenda m quisci sa mus es a si m ra erna tus verrovit a dic temo et fugit, q uidebis modi dolor e mo iunt id qua me pla nt rer na m hit ellupit, cumq uid q ua te culla bor ia m res si cus ea r um remq ua s a cca e. Et quo te et a d u te doloribusa m nusci sit q uidusa ntios et a lis ma gnis na m ha ris q ue vid ea sequi voluptis ex ea tiisi sunte pa sa ndusa e. Nem non pro incid modis dolorum fugia na tem conserum a d i s a lit dererro viduntota tus doleca e pa rumq uo id ma gnis ra tiuri corestiorro volum estrum a u t omnis pe q uia m et, officiust ipis modit.
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Occus nimpor milla nis diam atumet mi, cupti bla velluptiunt atat etur? Catem res nes magnatiis dicabore nientempos estium re nos eliquae di omnis voles suntiuntur simuscipsa quid maximporeria eaquo ex exere ditio et qui bernat at dolo qui totat maio. Lore ipsae sequatiumet odi que nest, optatet ut porio. Nam nihicie ndandip iendunt iissinu llabo. Igenim res disin cusam, quiducidem ad etur?
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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
& FLAKES
MILK & W
Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
UFFLE
MILK & W
MILK & W
Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
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Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
IT
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Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus.
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Packaging
Dundis sandi consequate laut as ex et reriat. Imoluptaqui odist voloriam sendita tiorehent et libusam hari to molenis endus. Sa audae dunt maximpori cones soles doluptam, sed quam natur aut vel iundis estiis simaiossus evene sae. It evelectus volla nusae nos re, nos minctempos ut mod quo entem quia veliquam, ilit qui cus, sam expliquia volutatur?
Qui di veles reperiate si venit, corior aut volorehendi imint ullatempor aperis est am, expernatem atiosae officiis acea cus sincia volo voluptae voluptinte cusdaec tibusapedit.
Qui di veles reperiate si venit, corior aut volorehendi imint ullatempor aperis est am, expernatem atiosae officiis acea cus sincia volo voluptae voluptinte cusdaec tibusapedit.
Occus nimpor milla nis diam atumet mi, cupti bla velluptiunt atat etur? Catem res nes magnatiis dicabore nientempos estium re nos eliquae di omnis voles suntiuntur simuscipsa quid maximporeria eaquo ex exere ditio et qui bernat at dolo qui totat maio. Lore ipsae sequatiumet odi que nest, optatet ut porio. Nam nihicie ndandip iendunt iissinu llabo. Igenim res disin cusam, quiducidem ad etur?
Occus nimpor milla nis diam atumet mi, cupti bla velluptiunt atat etur? Catem res nes magnatiis dicabore nientempos estium re nos eliquae di omnis voles suntiuntur simuscipsa quid maximporeria eaquo ex exere ditio et qui bernat at dolo qui totat maio. Lore ipsae sequatiumet odi que nest, optatet ut porio. Nam nihicie ndandip iendunt iissinu llabo. Igenim res disin cusam, quiducidem ad etur?
I dem aliq uiatem r ep udae q ue vo les ci o ccup tat q uid q ue de vitia des t, o mn is aut o ccus q uam n o b itias aut ulp ar um eaq uo s ear um ven ditat eveliq ue n o n p ed magn at ea en t is tin ver um f ugian t iataq uia aut r es ti der um f uga. Ut liq uia do len dam q uis ci s amus es a s im r aer n atus ver r o vit adic temo et f ugit, q uideb is mo di do lo r e mo iun t id q uame p lan t r er n am h it ellup it, cumq uid q uate cullab o r iam r es s i cus ear um r emq uas accae. E t q uo te et ad ute do lo r ib us am n us ci s it q uidus an tio s et alis magn is n am h ar is q ue vid ea s eq ui vo lup tis ex eatiis i s un te p a s an dus ae. N em n o n p r o in cid mo dis do lo r um f ugia n atem co n s er um adis alit der er r o vidun to tatus do lecae p ar umq uo id magn is r atiur i co r es tio r r o vo lum es tr um aut o mn is p e q uiam et, o f f icius t ip is mo dit.
I dem aliq uiatem r ep udae q ue vo les ci o ccup tat q uid q ue de vitia des t, o mn is aut o ccus q uam n o b itias aut ulp ar um eaq uo s ear um ven ditat eveliq ue n o n p ed magn at ea en t is tin ver um f ugian t iataq uia aut r es ti der um f uga. Ut liq uia do len dam q uis ci s amus es a s im r aer n atus ver r o vit adic temo et f ugit, q uideb is mo di do lo r e mo iun t id q uame p lan t r er n am h it ellup it, cumq uid q uate cullab o r iam r es s i cus ear um r emq uas accae. E t q uo te et ad ute do lo r ib us am n us ci s it q uidus an tio s et alis magn is n am h ar is q ue vid ea s eq ui vo lup tis ex eatiis i s un te p a s an dus ae. N em n o n p r o in cid mo dis do lo r um f ugia n atem co n s er um adis alit der er r o vidun to tatus do lecae p ar umq uo id magn is r atiur i co r es tio r r o vo lum es tr um aut o mn is p e q uiam et, o f f icius t ip is mo dit.
1g
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34% MILK CHOCOLATE TRUFFLES MADE WITH FRESH WHIPPING CREAM
72% DARK CHOCOLATE TRUFFLES MADE WITH FRESH WHIPPING CREAM
RASPB
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Brand development - Luponde Tea TEA BAG CARTON SINGLE_White.pdf
TEA BAG CARTON SINGLE_Camomile.pdf
NI C GR SIN EE GL E N TE ES A TAT
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Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789 2.5g
Best consumed within 3 months
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Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789 1.5g
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At Lu p fa ir all on fro ly tr our de es m ade or Tea g t s tate he d t an Ltd t M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n e i s i n z an in gs n th a ia, So ton e Af uth ia ric er a. n
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TEA BAG CARTON SINGLE_Lemon.pdf
MY
CY
of a e e on c t , is ani rld he de org wo ts t ing n po est the hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. d l cli ct h av n le a ea fe id per tea
CMY
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
CY
K
14:24
GA LE NIC M ON SIN G VE LE RB ES EN TAT A E
19/07/2011
E
1
CY
CMY
OR
of a e e on c t , is ani rld he de org wo ts t ing n po est the hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. d l cli ct h av n le a ea fe id per tea GA
M
OR
G FI ANI NE C S SIN BL T O GL AC RT E E K HO STA TE DO T A X E
OR
C
Best consumed within 3 months
of a e e on c t , is ani rld he de org wo ts t ing n e po est th hos ow u r n L t d ol es i 0 f or g ked e th stat 7,00 te f dpic e at ma an es. i d cl t h av an eal fec le id per tea
Best consumed within 3 months
MY
PMS: 115 CMYK: C0 M9 Y80 K0
OR GA NI C CA SIN M GL OM E IL EST E AT E
OR GA NI C W SIN HI TE GLE T E ES A TA TE
of a e e on ic t d, l n e is e rga wor th g d s on st o the ost win p Lu lde in ft h gro ed o es 0 or k e th stat 7,00 te f dpic e at ma an es. d cli t h av an eal fec le id per tea
Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789
2.5g
TEA BAG CARTON SINGLE_Green.pdf
14:18
1.5g
MY
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
CM
19/07/2011
Y
CM
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
PMS: 565 CMYK: C20 M0 Y20 K0
LEMON VERBENA TEA
1
K
M
TE TA ES E NA GL BE SIN ER V C NI N GA MO OR LE
PMS: Yellow 012 CMYK: C0 M5 Y0100 K0
WHOLE LEAF PEPPERMINT TEA PMS: 569 CMYK: C98 M0 Y57 K17
Best consumed within 3 months
TE TA ES E GL EA SIN N T C NI EE GA GR
Y
PEPPERMINT TEA
14:28
Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789
C
OR
M
1.5g
CY
TE TA ES OX E GL OD SIN RTH EA C NI T O K T GA ES AC OR FIN BL
C
CAMOMILE TEA
19/07/2011
At Lu p fa ir all ond o f ly e u t r r r o es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n za s in ing in t ea nia S sto he , A out nia fri he ca rn .
PMS: 877 (Metallic Silver) CMYK: C0 M0 Y0 K35
Y
CM
At Lu p fa ir all on fro ly tr our de es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es n e in s i z an in gs n th a ia, So ton e Af uth ia ric er a. n
TEA BAG CARTON SINGLE_Black.pdf
WHITE TEA
Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789
M
CMY
At Lu p fa ir all on fro ly tr our de es m ade org Tea t st tate he d t an Ltd M unn , s Lup ea c ic, it ou on om i n ng ua Ta tain Liv ted de t es nz s ing in ea a nia in S sto the , A out nia fri he ca rn .
K
PMS: 360 CMYK: C60 M0 Y80 K0
1
TE TA ES E GL INT SIN RM C NI PE GA PEP
Best consumed within 3 months
C
MY
CY
GREEN TEA
TEA BAG CARTON SINGLE_Peppermint.pdf
OR
1.5g
CMY
PMS: 224 CMYK: C0 M60 Y0 K0
14:21
TE TA ES E GL LE SIN MI O C NI M GA CA
TE TA ES E GL E A SIN E T C NI HIT GA W
Y
MY
GOLDEN TIPS BLACK TEA
19/07/2011
OR
OR
Ingredients: organically grown tea. GB-ORG-05 Tanzanian Agriculture. Luponde is a fairly traded company. Packed by Luponde Tea Ltd, Unit 3, 1-9 Sandycombe Road, TW9 2EP. Batch: 123456789
M
CM
BRAND COLOUR & FINEST BLACK TEA PMS: Rhodamine Red CMYK: C5 M90 Y0 K0
1
Packaging
C
TANZANIA
14:30
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
19/07/2011
Luponde Tea 70 Burlington Arcade Mayfair, London W1J 0QU www.luponde.co.uk
Brand Guidelines
1
Brand development - Fit For Films
Brand Guidelines
Packaging
P R I M A R Y L O G O F O R D A R K B A C KG R O U N D S
PA C K A G I N G P O S I T I O N I N G Fit For Films logo should be positioned centrally on all packaging and printed materials.
FITFORFILMS P R I M A R Y L O G O F O R L I G H T B A C KG R O U N D S
W E B S I T E L O G O VA R I AT I O N
P R I M A R Y C O L O U R PA L E T T E C73 M45 Y24 K66
C67 M0 Y41 K0
PANTONE 7546
PANTONE 7465
#1E384B
#3FBFAD
PLAIN
PURE WHEY PROTEIN
PURE WHEY PROTEIN BANANA SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN
C76 M4 Y100 K21
C43 M0 Y41 K0
PANTONE 7741
PANTONE 345
#2D903C
#93D0AC
C3 M0 Y34 K0
P R I M A RY F O N T - G OT H A M B O O K
PANTONE 607
ABCDEFGIJKLMNOPQRSTUVWXYZ abcdefgijklmnopqrstuvwxyz 0123456789
SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN
WEBSITE POSITIONING
#F8F5BA
P R I M A RY F O N T - G OT H A M B O L D
I N SPI RE | ED U CATE | SU PPORT
PLAIN
PURE WHEY PROTEIN
BANANA
BANANA
SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN
SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN
PURE WHEY PROTEIN BANANA SERVING SIZE: 25G ONE LARGE SCOOP OF WHEY PROTEIN
An example of Initial Brand development stages based on given brief Brand Development - Design A
Brand Development - Design B
Brand Development - Design D
Primary Colour Palette
Primary Colour Palette
Primary Colour Palette
DARK SKYS
SLATE
ALMOND WHITE
DARK SKYS
ALMOND WHITE
SLATE
WHEAT
Brand Development - Design E
Brand Development - Design G
Brand Development - Design H
Primary Colour Palette
Primary Colour Palette
Primary Colour Palette
DARK SKYS
DARK SKYS
DARK SKYS
MUDDY GREY
Finalised
CREAM
ICE
CREAM
LIGHT CUSTARD
MUSHROOM
MUDDY GREY
AUTUMN LILAC
Conclusion We don’t have clients; we have partners. We don’t work for people; we work with them. We are a team and everyone we work with is part of our team with shared challenges and common goals. We provide a fully integrated solution with the best in technology, creativity, production, ideas and support.
T: 01707 876 555
E: hello@
W: barleyhousegroup.co.uk
@barleyhousegrp
A: Barley House, Sopers Road, Cuffley, Herts. EN6 4RY
A70119