Today's travelers have access to a wealth of information, content, and tools that enable them to plan and book trips with ease from the comfort of their own homes. With environmental concerns top-of-mind for many, however, eager travelers are increasingly concerned about their ecological footprint when vacationing. Outdated travel marketing practices like sending out thousands of flyers and printing magazines are no longer effective or sustainable – and they simply fail to attract eco-minded consumers. To stay ahead of the curve and on top of bucket lists year-round, it's time to go green with your travel marketing. Here are 8 strategies to help you do just that, all while minimizing costs and waste:
Check out our extensive guide to sustainable travel marketing — it’s full of top-notch tips, strategies, and inspiration for your destination, accommodation, tour, and all things travel related.