IV. Broadening Professional Education and Workplace Learning (PEWL)

Goals

• Diversify PEWL’s portfolio of partnerships and programs beyond the public and nonprofit sector

• Build an online Adult Continuing Education (ACE) unit to serve directly the non-degree-seeking adult population

As a pillar of our mission to offer training and development opportunities to working professionals, the Office of Professional Education and Workplace Learning (PEWL) currently serves over 33,000 participants, primarily employees of the City of New York. The expertise and collective knowledge gained over nearly two decades of practice is poised for expansion to other sectors in New York City, including non-profit and corporate partners, as well as within CUNY SPS, allowing for the increasing interaction between our degree and non-degree programs.

IV. Proposed Actions and Initiatives

Diversify & Expand

• Expand existing PEWL partnerships with government, community-based organizations, and training organizations to bring certificate and degree opportunities to more working adults

• Cultivate corporate and private employers as PEWL partners

• Build out a PEWL on-ramp to support and respond quickly to customer requests for customized workplace learning programs

• Explore offering learning and development (L&D) professional development opportunities for the CUNY SPS and CUNY community

• Build a marketing and communications strategy to promote PEWL’s record of accomplishment working with city and state agencies and its readiness for new business

• Assess EDI themes and content across PEWL learning programs, and ensure staff are well prepared to speak to EDI topics

• Create a working group focused on staking out a role for PEWL in regional workforce development efforts (short-term workforce needs, long-term industry needs, building flexible and adaptable local workforce pipelines, etc.)

• Leverage the Academy for Community Behavioral Health as an opportunity to test the viability of new academic and non-credit training programs in the health and human services fields while piloting more formal collaboration between PEWL and OAA

• Consult with the CUNY SPS John F. Kennedy, Jr. Institute for Worker Education for its workforce development expertise in the health and human services fields

Adult and Continuing Education

• Develop an online platform to offer ACE non-credit online courses and certifications

• Build a marketing and communications strategy to promote CUNY SPS ACE

• Build enrollment pathways from ACE non-credit programs into credit certificate and degree programs

• Integrate the CUNY SPS Advancement Office as a key proponent and participant in the new ACE unit

Measuring Our Efforts

• Number of new PEWL agency, corporate, and nonprofit partnerships

• Participant enrollment, program completion, and diversity of learners

• Total revenue from contracts

• Contract renewal rates, net revenue retention

• Number of new workforce development programs

• Investments in marketing and communication

• Metrics for recruitment marketing activities

• Health and Human Services non-degree and degree program expansion

• Adult and Continuing Education Division start up and enrollment growth, revenue

• Recommendations from working group

• Satisfaction, engagement, and take-up rates of partners (corporate, not-for-profit, CUNY)