ANJALI CHAUHAN THE FACADE OF CREATIVITY AND GREAT ASPIRATIONS

Embarking on the journey of accomplishments and excellence, women are showcasing their truest potential in their respective arenas. No sphere is being untouched by their superlative talent and dedication. A notion of creating, achieving, and beating all the odds is constantly swirling in their minds, which stipulates their glorious success and achievements. One such exemplar of creativity is Anjali Chauhan, who is the epitome of Inspiration to a multitude of young entrepreneurs. Anjali is the Co-founder and Director of Garage Productions Pvt Ltd.

LET’S LOOK INSIDE HER EXCURSION

The expedition of Anjali’s life as an entrepreneur was thrilling, but at the same time was full of detours in a male dominated industry. There were uncountable stereotypes and biases, she encountered with despite of having a tremendous talent and potential.

On the same notion, the lady entrepreneur says, “People might say up front that women are rising in business, but they are still not open to women rising.”

Anjali began her professional journey at a young age of seventeen; simultaneously she accomplished her Graduation by the money she earned at ‘Talent Management Agency.’ Besides her tender age, she was capable enough

Rashi Saral | Business Connect

to take care of the entire projects at a PAN India scale, which uplifted her self-confidence immensely, however there were drawbacks too, which were mostly connected to masculinity.

Before joining Percept, she worked for two agencies, and got familiar with the branding, market strategy and communications. And there, she worked with industry giants like Canon, MasterCard, Hero, Dabur, Unilever, Sunburn, Hindware, Digital India and Rajasthan Tourism.

Anjali worked along with her co-founder Saurabh Gupta, who was quite interested to work with her on a brand new Production House.

Saurabh is a creative genius who worked as a Business head with brands like Percept, Reliance Entertainment and LIQVD Asia. He came up with an incredible idea of filming a motorcycle travel show called ‘Extreme Ride’. It was a ride to Spiti on the motorcycle, which was to be broadcasted on a TV show. Anjali valiantly learnt riding in eleven days, and joined him for this production. Garage Productions was later joined by Shayak Mirza in 2016, who bought his digital marketing expertise. He had worked with popular brands like Flipkart and Mindshare.

Hence, Garage Productions came into existence as one of the best Production houses in India, a brainchild of creative misfits with a knack for designing and developing superior quality films.

The Company And Its Offerings

Their brand is a film/photography production house with a well-earned reputation for quality, efficiency and reliability. A strong team of artists and technical directors come together and bring the client’s vision to life in a wide array of formats. Garage Productions crafts stories that matter and produce projects that resonate with cli- ents from all areas. They thrive on great ideas, functional designs, gripping copies and excellent execution. Anjali says,” Our mantra is to envision and dream with you to create masterpieces with tailored concepts.”

Garage Productions entails all sorts of clients ranging from FMCG to automobile to technology and lifestyle verticals. Their elaborate range of clientele includes brands like Sony, Intex, and 9Apps, Datsun, Akash Institute, INOX, Pacific Malls, D Light, Oppo, Eicher, Abzooba, Payback, WhatsApp, Haier, Microsoft, Virgin Atlantic and Unilever. Few of them have been associated with them since 2015, possibly because of their incredible approach.

Talking about the environment of the Company for employees, they are quite supportive, and maintain a healthy working atmosphere.

“A content employee is the key for the success of an organization. If people working with you are not happy, then they don’t even lend fifty percent back to the system.”

~Anjali Chauhan

They trust their employees, and work towards their growth and development. Anjali involves her entire team in all pitches and briefs. She is quite cognizant of interacting with each of her employee every day to know their progress and well-being. Advice and conversation are the indispensable parts of her regime. Every day she sits with her Chief Happiness Officer- an HR Head, for all the useful insights and wellbeing of all the employees.

Matching The Fluctuations In Market Trends

For keeping abreast with the changes market trends, Anjali pays a special heed to this aspect of business. She is an avid reader; her target is always to finish two-three books every month. Whereupon, she consumes a lot of fresh content, which makes sense to stay updated with the trends and techniques.

The Company organizes workshops monthly for the entire team on new filming technologies and techniques. Learning about the latest equipment and software prevalent in the market is crucial to understand a client’s requirement. Also, the giving and taking of information between the management and the young team provides a valuable feedback to everyday changing trends.

Illuminating Thoughts On Women Participation

The magnate states “Women have proved to be equally, and sometimes a better performer than their male counterparts in the world of entrepreneurship.”

She faced some struggle initially, but then the rewards have been substantial.

“I’ve learned that to compete in this cut-throat industry, you have to be at the top of the game and lead by example to our younger generations.”

~Anjali Chauhan

Views On Equal Competition

According to Anjali’s perception, the response and reaction of folks regarding the subject of Equal Competition for women as that of men are mixed. She meets people who are awestruck by her incredible achievements, regardless of their gender. On the other hand, she also meets people, even women, who do not consider some women as their competition or sometimes even look down upon them. A recent situation experienced by Anjali and her team was an apt example, where a lady at a higher position did not take her seriously, and turned towards men in her team for answers. This gender bias needs to end.

She states, “We need to earn our respect from our professional merits and not by our gender.”

Achievements And Milestones

Started from a tiny office that could accommodate just Ninety employees, and additionally, the furniture was designed by them personally. It was itself a commendable thing. Now, they have a four level building, in which they are running a huge studio and a learning institute.

They haven’t employed a sales team for business acquisition. All their clients, from acquiring to delivery to aftersales, are dealt by a small but friendly team of smart professionals.

Proudly Anjali says, “Because of our capability to deliver high quality products, even our earliest clients who came to us when the company started off, sing praises of our achievements. Our ability to over deliver has been the mantra to holding our trusted clients.”