MESSAGE
HOPE A Message from the Publisher
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ust into March, COVID19 still prevails around the globe where vaccination has become the talk of the town. While the debate has not yet settled and economic uncertainty still persists, we will eventually see an end in sight over the lockdowns in many countries. In this issue, the cover story goes to Singaporeanbased Nature’s Superfoods, intending to inspire people with hopes during the age of insecurity. In whatever economic downturns we are experiencing, some enterprises with a sound foundation can still win out with their flexible strategies and make handsome profits. Back in 2017, our magazine Natural Food Buyers’ Guide was launched. Since then, we have joined over 10 international expos in Hong Kong, Japan, Shanghai, Singapore and Bangkok to promote and distribute our publication. In 2020, the publication of our magazine was put on hold. Meanwhile, our team sat down and reviewed all comments from over a thousand of buyers we met in the expos. Finally, we have worked out a new branding strategy for this year. New Names Our two magazines Natural Food Buyer’s Guide and Natural Beauty Buyer’s Guide under the ownership of GO Natural Marketing & PR Co Ltd are renamed into GO Natural Food Guide and GO Natural Beauty Magazine respectively with “GO Natural” as the namesake label. More Publications From once a year to three times a year, our guide will provide buyers with the latest sourcing information and help suppliers increase their exposure.
From Print to Online As expected, international expos have been greatly affected. In reaction, doing electronic publication works for us when we cannot go overseas for inperson participation. Through email dissemination, our online magazines enriched with more interactive content are delivered to over 30,000 subscribers. Online publication enables the addition of video clips and links relating to suppliers. So, our readers can further explore the brands’ stories and their production processes. More importantly, our advertisers can directly benefit from a more attractive range of advertising fees eliminating the cost of print publication. With our new layout design, GO Natural Food Guide, the unique-of-its-kind in the sector, will keep on evolving to align with market changes and fresh demands from buyers. We always stay tuned with the market dynamics to provide more practical updates. In face of an aging population, the consumer market’s demand for natural health products is on the upswing. Younger generations will look to ecoprotection, animal welfare, and the practice of sustainability when it comes to purchases. Therefore, going organic and sustainable is an irreversible trend for the years to come. This year, despite many challenges ahead, we believe the polarity will somehow reverse. Stay strong and keep ourselves optimistic to ride over and be wellprepared for the market rebound! The best is yet to come. Until next issue,
Yvonne
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