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Mutual Trust and Creative Synergies drive engagement at the ESE Congress
by IAPCO
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AIM Group International
Thanks to a strategic multi-year communication plan, a longterm client relationship and the determination of AIM Hungary and its local partners to leverage the destination, the European Society of Endodontology (ESE) Congress 2022 successfully welcomed a professional community eager to meet in person again and to share knowledge and experiences.
There were great expectations amongst the international professional community of endodontologists for the ESE Congress 2022, celebrated in Budapest; their first opportunity to attend a fully in-person meeting after the pandemic.
“After a joyous and hugely successful Congress, I write on behalf of the ESE Executive Board to formally recognise the outstanding contribution made by the team at AIM in delivering that outcome…” that’s a direct comment from the note of thanks and congratulations received from the client.
How was this result achieved?
The mutual trust we’d established with the client and the excellent synergy between the various teams and local partners was key to the success. AIM Portugal has worked with the international association as core PCO for several years, amassing considerable knowledge of the association’s culture, expectations and needs. AIM Communication manages the association’s communication programme all year round and planned a series of activities in of the lead-up to the congress. AIM Hungary exploited their comprehensive knowledge of the destination to tailor and optimise the program. Excellent collaboration between the Hungarian Convention Bureau and Hungexpo offered vital support,
summarised Monica Freire, Business Manager AIM Portugal.
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