How social media is turning tea into the beverage industry’s trendy new offering
I SOCIAL media has changed the way we eat and drink, with consumers expecting every dish and beverage to be #Instaworthy. It is no secret that one of the most obvious manifestations of social media’s influence can be seen in the food and beverage industry, where social media trends are driving consumer behaviour and vice versa. Below we take a closer look at some of the tea trends that recently went viral on social media.
Banana tea
Last year, while scrolling through the internet I came across what happens to be the next big health trend – banana tea. I had never heard of it, so I decided to do some research to see what all the fuss was about.
my tea LUTHO PASIYA
It turned out that there are lots of health benefits, it is easy to make, it makes use of wasted banana skins, and mostly, it aids sleep. With the stress of the pandemic keeping life on hold, it was being promoted as the answer to the stresses and strains of life in lockdown. The trend became so popular it gathered some high-profile supporters. Health experts said that when taken about an hour before bed, it can help calm the nervous system and help the body prepare for deep sleep. They said banana peels contain potassium and magnesium, which are natural muscle relaxants. They also revealed that banana tea makes your tea even better as it has ample minerals that induce sleep. To prepare banana tea: Just take a jar, add some water and boil a whole banana with or without the peel, depending on your preference. Turn off the flame and remove the fruit, then you can add your regular black tea or green tea to the blend and your banana tea is ready.
Butter tea
Banana tea. | Twitter
This is another weird combination that recently caught the attention of social media users. In a video clip that was posted on
Butter tea. | YouTube
Twitter, the clip opens with a shot of an individual cutting a brick of butter. The pieces fall into a pot wherein tea is brewing. Once the butter sticks have dissolved into the drink, the individual pours it into a dish through a sieve. This is not really a new phenomenon. Butter has found its way into coffee cups in recent years. In an interview with health expert Maria Ascencao about whether people should be drinking butter in their coffee, she said the combination was not considered a good source of certain nutrients, as it contained a high amount of saturated fats. “Although I am a fan of US health expert Dave Asprey’s ’Bulletproof’ coffee, which is a type of pesticidefree coffee, a liquid high in MCTs and grass-fed, unsalted butter, not all of us have access to this special,