retail lighting
Winter Warmth Zumtobel has designed a new lighting and store concept for Hamburg’s Bogner store.
T
he light emanating from the shop
requirements of the new interior design and lighting
is warm and inviting on cold winter
Integral Gimbal 930 was installed between linear
windows of Hamburg’s Bogner store days, welcoming customers longing for
winter and mountains, for snow and St. Moritz. For its recent makeover, Zumtobel has created
a lighting concept that combines a striking and
adaptive lighting design with interior elements that
convey the store’s brand. The result is a Bogner store that encapsulates the exciting world of “athluxury” in an elegant yet cosy atmosphere.
The new design of the Hamburg store is akin to a
modern chalet; the interior design combines clear
lines and light furniture with solid, natural wooden elements and warm 3000K light. The centrepiece is
a large staircase along a striking concrete-look wall, which links the two floors of the store.
The Diamo LED downlight with wallwasher reflector highlights the underside of the stairs, with the
targeted lighting from below giving the wall an
almost theatrical look. The Cardan Evo recessed
LED luminaires with LF930 lens optics also create a wonderfully welcoming atmosphere, with the lowkey design of the luminaires fitting in neatly with the store’s new look.
Zumtobel also designed an element that meets the
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concept especially for the project: the Supersystem
wooden slats. These slats visually link the different areas of the store, while the Supersystem provides maximum flexibility so that the products can be illuminated perfectly.
Zumtobel’s Supersystem is also used in the niches
and in the side store window areas, while the homely Panos pendant luminaire in black is used to light special areas like the checkout and counter.
The new lighting concept has helped to create an
open, elegant atmosphere in the store, allowing the
products to be presented in a confident manner that allows their true colours to shine. Before the store was renovated, various conventional light sources were used in the store that not only distorted the
colour of the products, but also used a lot of energy, giving off a substantial amount of heat in the
process. The switch to LED luminaires has therefore significantly improved not only the atmosphere
of the store, but has also more than halved energy
consumption in the process – an important result in a time when sustainability and resource efficiency are hot topics.
www.zumtobel.com