Design and Brand Guidelines

Page 1

OPENSCIED COMMUNITY MARKETING GUIDELINES

Contact

info@openscied.org

www.openscied.org

V1 April1,2024

DESIGN AND BRAND GUIDELINES

SECTION0 | WHYTHISISIMPORTANT SECTION1 | GUIDANCEFOROURPARTNERS SECTION2 | LOGO SECTION3 | TYPOGRAPHY SECTION4 | COLORSYSTEMS SECTION5 | ICONOGRAPHY SECTION6 | UNITS PAGE3 PAGE4 PAGE9 PAGE18 PAGE27 PAGE35 PAGE37 TABLE OF CONTENTS

WHY THIS IS IMPORTANT

THE DESIGN GUIDELINES

Theseguidelinesdescribethevisualandverbalelementsthatrepresent OpenSciEd’sidentity.Thisincludesourname,logo,andotherelementssuchas color,type,andgraphics.

Sendingaconsistentandcontrolledmessageofwhoweareisessentialtopresenting astrong,unifiedimageofourorganization.

TheOpenSciEdbrand,includingthelogo,name,colors,andidentifyingelements, arevaluablecompanyassets.

Eachofusisresponsibleforprotectingtheorganizations’interestsbypreventing unauthorizedorincorrectuseoftheOpenSciEdnameandmarks.

Thisupdatedversionofthedesignguidelinesincludesfurtherguidanceand directionforourpartners.Thisisfortheirbenefitandforthemaintenanceofthe OpenSciEdbrand.

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01 SECTION 1 INTRODUCTION

GUIDANCE FOR OUR PARTNERS

Wevalueourpartners.Weshareacommitmenttotransformingscience education,andourpartnersprovidecriticalservicestohelpeducatorsmakeanimpact intheclassroom.

Ourmutualgoalistomakecommunicationsasclearaspossibleforeducatorsand leadersinterestedinOpenSciEdcurriculumandpartnerservices.Becauseofourmodel, therearemultiplemarketingeffortsfromvariouspartnersinthefieldatanygiventime. Thosecampaignsareinherentlytiedtoourownmarketingefforts,curriculum,and reputation—andthereforeeachother.However,thiscan,attimes,resultinaccidental orunintendedreputationdamage,disparagement,infringement,confusion,andother consequencesforOpenSciEdorotherpartners.

Thissectionprovidesguidanceforpartnersonmarketingandcommunicationsefforts toavoidconfusionamongeducators,maintainOpenSciEd’sbrandintegrity,andensure everyoneandthecoreproductcansucceed.

Itincludes:

• ChecklistofitemsrequiringOpenSciEdapproval

• InformationonCCBYlicensing

• Guidanceforcertifications

• Do’sandDon’ts

MARKETING REVIEW PROCESS

OpenSciEdrequiresreviewofthefollowingmarketing materialsfrompartnersbeforedistribution.Materialswill bereviewedbasedontheiradherencetotheguidelines andexpectationslaidoutintheDo’sandDon’tstableon page8.

Partnersshouldsubmitmaterialsusingtheappropriate formsprovidedinBasecampwithatleast2weeksoflead timeforreview.

• Pressmaterials(e.g.,pressreleases)

• Websitecopy

• Research,whitepapers,etc.

• Emailsorothercommunicationsthatemploy OpenSciEd’sname,branding,orbadges

• Substantialadvertisingormarketingcollateral and/orassets

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CC BY LICENSE AT-A-GLANCE

OpenSciEd Middle School Materials

OpenSciEdmiddleschoolresourcesoperateunder CreativeCommonsAttributionLicenses(CCBY). Pleasefindsimple,keyaspectsofthelicensebelow andmoreonCreativeCommons’website

UnderOpenSciEd’sCCBYlicense…

• Youarefreetoshare–copyandredistributethe materialinanymediumorformatforanypurpose, evencommercially.

• Youarefreetoadapt–remix,transform,andbuild uponthematerialforanypurpose,even commercially.

• Youmustprovideattribution–giveappropriate credit,providealinktothelicense,andindicateif changesweremade.Youmaydosoinany reasonablemanner,butnotinanywaythatsuggests thelicensorendorsesyouoryouruse.

• Youmaynotapplyadditionalrestrictions–legal termsortechnologicalmeasuresthatlegallyrestrict othersfromdoinganythingtheoriginallicense permits.

Learnmorehere: https://creativecommons.org/licenses/by/4.0/

OpenSciEd High School and Elementary Materials

OpenSciEdhighschoolandelementaryresources operateundertheCC-BY-NClicenseavailableat https://creativecommons.org/licenses/by-nc/4.0/.

AlthoughtheCC-BY-NCLicenseislimitedto non-commercialuses,commercialusesofourclassroom curriculummaterialsarestillencouragedandwillnowbe availablepursuanttoourLicenseforCommercialuseof CurriculumMaterialsavailableat https://www.openscied.org/commercial-license/, whichsupplementstheCC-BY-NCLicense.Commercial usesofacertainscalemayrequirethepaymentoffeesto OpenSciEdtosupportthedevelopmentand maintenanceoftheOpenSciEdassets.

Youmaycopy,distribute,andmodifytheOpenSciEd curriculummaterials(the“CurriculumMaterials”)for Non-Commercialpurposespursuanttothetermsand conditionsoftheCC-BY-NClicense,whichrequires, inpart,thatyouprovideattributiontoOpenSciEd,and, foronlineuses,provideaprominenthypertextlinkback toOpenSciEd’swebsitelocatedatwww.openscied.org

Learnmorehere: https://www.openscied.org/commercial-license/

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CERTIFICATION TYPES AND BADGES

Wehavemanydifferentpartnerswithvariousroles.Belowwequicklyoutlinehoweachpartnercanuseelementsofthe OpenSciEdbrandaccordingtoouragreementswithyou.Ifyouhavefurtherquestions,pleasereachouttous.

Regardingapprovals,pleasenotetheprevioussection(onpage5)forrequestsforreview.Partnerorganizationsmayonly usethesebadgesiftheyhaveavalidcontractinplacewithOpenSciEd.

CertifiedOERKitProvidersmayusetheterm “OpenSciEdCertified”whendiscussingtheirkitproducts anduseOSE’slogo,name,andmarkinapproved materials,marketing,anddistributionwhendesignated “OpenSciEdCertified”.

Thesepartnersshouldfeaturethisbadge prominently,inmaterialsandcommunications.

CertifiedVersionProvidersmayuseOSEcontentandthe term“OpenSciEdCertified”anduseOSE’slogo,name, andmarkinapprovedmaterials,marketing,and advertisingwhendesignated“OpenSciEdCertified”.

Thesepartnersshouldfeaturethisbadge prominently,inmaterialsandcommunications.

AssessmentPartnersmayusetheterm“OpenSciEd Aligned”whendiscussingtheiralignedassessment productsanduseOSE’slogo,name,andmarkin approvedmaterials,marketing,anddistributionwhen designated“OpenSciEdAligned”.

TechnologyPartnersmayuseOSE’slogo,name,and markwhenadvertisingenhancementsthey’vecreated alignedtothematerials.

CertifiedProfessionalLearningProviderswilluseOSE’s logo,name,andmarkwhenadvertisinganddelivering OSEprofessionallearningservices.

PrintedOERVersionPartnerswillusetheterm “OpenSciEdCertified”whendiscussingtheirprinted productsanduseOSE’slogo,name,andmarkin approvedmaterials,marketing,anddistributionwhen designated“OpenSciEdCertified”.

Thesepartnersshouldfeaturethisbadge prominently,inmaterialsandcommunications.

Thesepartnersshouldfeaturethisbadge prominently,inmaterialsandcommunications.

OpenSciEdFacilitators,uponbeingawardedthe correspondingcredentials,maynotethattheyarean “OpenSciEdCertifiedFacilitator”andfeaturetheirbadge withoutexpirations.

Thesepartnersshouldfeaturethisbadge prominently,inmaterialsandcommunications.

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Do’s and Don’ts

Therearemanywaysthatmarketingmaterialsandlanguagecanmakeinadvertentimplicationsaboutorcause confusionregardingOpenSciEd’scurriculumand/orbrand.Thesearejustafewguidelinestokeepinmind.

DO

DOattributeauthorship,ownership,copyright, andcredit toOpenSciEdwhenapplicableonproductsand promotionalmaterialsandlanguage.

DOhighlightyourspecificproductvalue-adds,likeproduct support,additionalresources,printingandpackaging,and more.Forexample,“Wearecertifiedtodistribute OpenSciEd’shigh-quality,adaptablecurriculumwith additional[X,Y,orZbenefitsorsupport].”

DOhighlightbenefits,improvements,andfunctions inherentintheOpenSciEdcurriculum.Marketthe advantagesoftheOpenSciEdcurriculumandyourunique additionslikeprinting,packaging,etc.

DOuseOpenSciEdlogos,language,andothermarketing contentinapprovedways.Thiscanbothlendlegitimacyto yourproductandhelpelevatethebrandofOpenSciEd.

DON’T

DON’Tclaimorimplyauthorshiporcopyrightofthe originalcontentthatwascreatedbyOpenSciEd.

DON’Tframeyouradditionsinwaysthatcouldimply OpenSciEdisinferior,problematic,orbad.Forexample, avoidusingphraseslike“noweasiertoread”or“now disabilitycompliant,”whichimplythatthecurriculumdoes notinherentlyhavethesecharacteristics.

DON’Timplythattheseinherentfeaturesandbenefitsare exclusiveoruniquetoyouiftheyapplytoanyuseofthe OpenSciEdcurriculum.Don’tsay“Ourversionistheonly onethathasbeenfieldtestedextensively”.Instead,say somethinglike“TheOpenSciEdcurriculumhasbeenfield testedextensively”.

DON’Tuse,customize,ortrademarkmarketingmaterials andlanguage(includingemails,professionallearning menus,events,webinars,andmore)withoutOpenSciEd approvaland/orattribution.Examplescouldincludeusing assetsandremovingOpenSciEd’snameandlogoorusing namingconventionsandlanguagesimilartoorthesameas OpenSciEdofferings.

DOnotethatyouarean“OpenSciEdCertified”partnerin yourmaterialsorinwebsitedomainsandsocialmedia handles.Forexample,aURLdirectingtoyourOpenSciEd productsorofferingsshouldnote“OpenSciEdCertified”. (ex:orgname.com/OSEcertified)

DOtakeamomenttoexplainyourrelationshipwith OpenSciEdandhowtheopenlylicensednatureofthe OpenSciEdcurriculumallowsyoutomodify/adapttheir curriculumtobeevenmoreusefulforeducators.This doesn’tneedtobealeadstatement,butthiskindof explanationsomewherecanhelpthecustomer,OpenSciEd, andyourbrand.

DON’Tuselanguage,materials,websitedomains,orsocial mediahandlesthatsuggestyouareOpenSciEd.Similarly, don’tuselanguage,materials,websitedomains,orsocial mediahandlesthatsuggestthatyourproductsareNOT derivedfromOpenSciEd.(ex:orgname.com/OSEor orgname.com/science)

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02 SECTION 2 LOGO

LOGO INTRODUCTION

THE FULL LOGOTYPE

TheOpenSciEdMasterbrandorOrganizationLogocomprisestwoelements,thelogo symbolandlogotype.TheLogoSymbolisanatom-inspiredgraphicthatimmediately drawstheconnectiontoourscience-basedcontent.

TheLogoTypehasbeencarefullychosenforitsclean,modern,highlylegiblestyle whichhasbeenfurtherenhancedbytheuseofuppercaseletterstodelineatethe wordroots.

ThethreeofficialcolorsarespecificformulationsofBlue,Orange,andGreen, supportedbyanaccentshadeofGray.Itisavibrantblendofcolorschosenfortheir boldcombinationandversatilityincurriculumpresentation.

Thesecolorshavebeenselectedwithsensitivitytoprintandwebstandardsasshown inthefollowingpagesandareeasilyimplemented.

PRIMARY LOGO

1) The Primary Logo

Theprimarylogoisthefullcolorlogousedonwhitebackground. Fordarkerbackgroundsyouwillfindappropriatealternativesbelow.

1) Logo Symbol

Consistsofourmulti-coloredatom.

2) Logo Title

Carefullychosenforitsmodern,highlylegible style,whichhasbeenfurtherenhancedbythe useofuppercaselettersandcolordistinctions tobreakoutthewordroots.Thefontthatis usedhereisBentonSansandshouldnotbe usedforanymaterialsotherthanthelogotype.

3) Logo Dark Version

willbeusedwhenthebackgroundisalight shadeorimagethatmakestheprimaryfull colorlogodifficulttoread.

4) Logo Light Version

willbeusedwhenthebackgroundbackround isadarkshadeorimagethatmakesthe primaryfullcolorlogodifficulttoread.

DownloadLogos

Attention:Useofanystylized,handdrawnor otherversionsofourlogoisnotpermitted. Thisunderminesthelogosystemandbrand consistency.PleaseconsultwithOpenSciEdif youhaveanyquestionsorneedfurtherhelp.

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10 PRIMARY LOGO - HORIZONTAL ORIENTATION 1 2
LOGO DARK VERSION LOGO LIGHT VERSION
Formatsincluded.eps|.ai|.png|.jpg
3 4

STACKED LOGO

1) The Stacked Logo

Whenavailablerealestatedoesnotaccommodatetheprimary horizontallogo,thestackedversionshouldbeused.Fordarker backgroundsyouwillfindappropriatealternativesbelow.

1) Logo Symbol

Consistsofourmulti-coloredatom.

2) Logo Title

Carefullychosenforitsmodern,highlylegible style,whichhasbeenfurtherenhancedbythe useofuppercaselettersandcolordistinctions tobreakoutthewordroots.Thefontthatis usedhereisBentonSansandshouldnotbe usedforanymaterialsotherthanthelogotype.

3) Logo Dark Version

willbeusedwhenthebackgroundisalight shadeorimagethatmakestheprimaryfull colorlogodifficulttoread.

4) Logo Light Version

willbeusedwhenthebackgroundbackround isadarkshadeorimagethatmakesthe primaryfullcolorlogodifficulttoread.

DownloadLogos

Formatsincluded.eps|.ai|.png|.jpg

Attention:Useofanystylized,handdrawnor otherversionsofourlogoisnotpermitted. Thisunderminesthelogosystemandbrand consistency.PleaseconsultwithOpenSciEdif youhaveanyquestionsorneedfurtherhelp.

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1 2 LOGO DARK VERSION LOGO LIGHT VERSION
STACKED LOGO
3 4

CLEARSPACE

LOGO CLEARSPACE

Itisimportanttokeepcorporatemarksclearofany othergraphicelements.Toregulatethis,anexclusion zonehasbeenestablishedaroundthecorporatemark. Thisexclusionzoneor‘Clearspace’indicatestheclosest anyothergraphicelementormessageshouldbe positionedinrelationtothemarkandourorganization name–theyhaveafixedrelationshipthatshouldnotbe alteredinanyway.

RULEOFTHUMB

UsehalfthefinalsizeoftheOpenSciEdlogomarkas aspacertodeterminetheappropriateclearspacefor anysituation.

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LOGO APPLICATION

LOGO USAGE

Belowarejustafewexamplesofproperandimproper logoapplication.Neverstretchorcontortthelogoorany brandmark.Alwaysresizeproportionallyandstrivefor clearvisibilityandlegibility.

Avoidplacingthelogooverbackgroundpatternsor photographsthatmakeitdifficulttoseeorread.

Colorlogoistoolow contrasttocomplywith accessibilitybest practices

Colorlogoisdifficultor impossibletoreadover darkand/orbrandcolors

Placingthelogo-singleor fullcolor-overthetopof busybackgroundsor backgroundsthatdon’t provideenoughcontrast shouldalwaysbeavoided

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YES
NO
Logoisstretchedvertically Trytoaddasolidblockofcolorfromtheprimarycolorpalette overthetopofphotosandillustrationsinordercreateaclear bedforoneoftheapprovedlogos.

CO-BRANDING

TheOpenSciEdbrandandpartnerbrandsshouldbe displayedofcomparablesizewhenusedtogether. Each logoshouldbeopticallyequalinsizewitheachother. Clearspaceismeasuredwithaminimumofhalf ofthe LogoSymbol’sdimensions(themulti-coloredatom).

TheOpenSciEdlogoshouldbeontheleft,unlessthe partnershipisledbythepartner. Averticalrulemustbe usedtodelineatebetweenthetwobrands.

Vertical Rule

SLATE GRAY #788582

Width: 1 pixel

Height: Clearspace

OpenSciEdCertifiedPartnersandProviderscanuse OpenSciEd’slogoincombinationwiththeirownmark.

OpenSciEdbrandshouldbeassociatedwiththe OpenSciEdderivativeproductsthecompanycarriesand notassociatedwithnon-OpenSciEdderivativeproducts.

PartnerLogo

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CLEARSPACE CLEARSPACE PARTNERLOGO PARTNERLOGO

SUB-BRANDING

Sub-brandscaneasilybemadewiththehorizontal orientationoftheprimarylogo. Typeforthesubbrandis OpenSansNormal,setinall-capscharacters.

SUB-BRAND FONT

Open Sans Regular All-Caps

SIZE

Equal in height to the nucleus of the atom in the Logo Symbol.

COLOR

Use SLATE GRAY (#788582) when using the full-color logo. Otherwise, match color to one-color logo.

HIGH SCHOOL SCIENCE

PLACEMENT

Left-align text optically with the electron orbit.

PLACEMENT

Vertically distance the text from the Logo Symbol by 1 nucleus diameter.

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USING BADGES

PartnersmustuseOpenSciEd’slogoortheirbadgewhendiscussingtheirmaterials.

SIZE

Optically equal in size to the Logo Symbol.

ALIGNMENT

Bottom-align badges with the OpenSciEd logo, or with sub-brand if present. Badge should rest on opposite side of the layout from the logo.

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03 SECTION 3 TYPOGRAPHY

COMMUNICATIONS AND CURRICULUM FONTS

TYPOGRAPHY

Typographyplaysanimportantroleincommunicatingqualityandconsistency. Carefuluseoftypographyreinforcesourpersonalityandensuresclarityandharmony inallOpenSciEdcommunicationsandoutputs.Wehaveselectedanarrowcollection offontsforspecificapplications.Useoffontsnotspecifiedinthisguideshouldbe avoidedunlessexpresslypermittedbyOpenSciEd.

Certifiedversionpartnersmayapplytheirownstyleguidetotheirderivative materialstobereviewedduringmaterialscertification.OERkit&printpartners mustfollowOpenSciEd'sdesignguidelines.

PRIMARY BRAND FONT

PRIMARY FONT OPEN SANS

DESIGNER: STEVE MATTENSON

USE

Open Sans should be used on the OpenSciEd.org website and all communications and marketing outputs.

WEIGHTS

All available weights of this font are acceptable for use.

OPEN SANS

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Bold Regular Figures Special Characters

MATERIALS FONTS

MIDDLE SCHOOL TEACHING UNITS - TITLE

TITLE FONT BOOGALOO

DESIGNER: JOHN VARGAS BELTRÁNUSE

Boogaloo is used strictly as a title font for OpenSciEd teaching units (Middle School only).

WEIGHTS

There is only one bold weight available for this font.

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Regular Figures Special Characters
BOOGALOO

MATERIALS FONTS

MIDDLE SCHOOL TEACHING UNITS - BODY COPY

UNIT BODY COPY FONT CABIN

DESIGNER: PABLO IMPALLARIUSE

Cabin is used for body copy in OpenSciEd teaching units.

WEIGHTS

All available weights of this font are acceptable for use.

CABIN

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Regular Figures Special Characters

MATERIALS FONTS

ELEMENTARY TEACHING UNITS - TITLE

TITLE FONT CABIN SKETCH

DESIGNER: IMPALLARI TYPE

USE Cabin Sketch is used for titles, subtitles and headers in OpenSciEd teaching units (Elementary School only).

WEIGHTS

There is only one bold weight available for this font.

CABIN SKETCH

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Bold Figures Special Characters

MATERIALS FONTS

ELEMENTARY TEACHING UNITS - BODY COPY

TITLE FONT ANDIKA

DESIGNER: SIL INTERNATIONALUSE

Andika is used strictly as a body text for OpenSciEd teaching units (Elementary School only).

WEIGHTS

All available weights of this font are acceptable for use.

Andika

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Bold Regular Figures Special Characters

TYPOGRAPHY EXAMPLES

TYPOGRAPHY IN USE

CABIN (SUBHEAD)

BOOGALOO (TITLE ONLY)

CABIN (BODY COPY)

All weights of this font are approved for use

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TYPOGRAPHY EXAMPLES

TYPOGRAPHY IN USE - ELEMENTARY

COVERS

CABIN SKETCH (TITLE ONLY)

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TYPOGRAPHY EXAMPLES

TYPOGRAPHY IN USE - MIDDLE SCHOOL COVERS

BOOGALOO (TITLE ONLY)

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TYPOGRAPHY EXAMPLES

TYPOGRAPHY IN USE - HIGH SCHOOL STUDENT COVER

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OPEN SANS BOLD

04 SECTION 4 BRAND COLOR SYSTEM

THE PRIMARY COLOR SYSTEM AND COLOR FORMULAS

THE COLOR SYSTEM

ColorplaysacriticalroleintheOpenSciEdbrandidentitysystem.Thefollowing colorpalettesarebrokenoutintogeneralbrandandspecificcurriculumaudiences. Theprimarycolorpalettehasbeendevelopedtoachievea“OneVoice”color scheme.Consistentuseofthesecolorswillcontributetothecohesivelookofthe OpenSciEdbrandidentityacrossallrelevantmedia.Checkwithyourdesigneror printerwhenusingthebrandcolorstoensureoutputwillbeconsistentforthe deliveryplatform-printorweb.

Certifiedversionpartnersmayapplytheirownstyleguidetotheirderivative materialstobereviewedduringmaterialscertification.OERkit&printpartners mustfollowOpenSciEd'sdesignguidelines.

BRAND COLOR PALETTE

PRIMARY COLOR SYSTEM

OpenSciEd has four official colors: Blue, Orange, Green and Gray. These colors have become a recognizable identifier for the organization.

USE

Use them as the dominant color palette for all internal and external visual presentations of the organization.

BLUE

COLOR CODES

RGB: R44 G54 B117

HEX: #2C3675

COLOR TONES

ORANGE

COLOR CODES

RGB: R245 G126 B32

HEX: #F57E20

COLOR TONES

GREEN

COLOR CODES

RGB: R152 G202 B62

HEX: #98CA3E

COLOR TONES

SLATE GRAY

COLOR CODES

RGB: R120 G133 B130

HEX: #788582

COLOR TONES

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100% 80% 60% 40% 20%
100% 80% 60% 40% 20% 100% 80% 60% 40% 20%
100% 80% 60% 40% 20%

SECONDARY COLOR PALETTES

WEBSITE

NGSS

SCOPE & SEQUENCE

NEUTRALS

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#2C3675 #F57E20 #98CA3E #8A8FC2 #DD5215 #CDCDB9 #D7DBF0 #2F3B8E #F28023 #85A63B #F4F9EB #88B537 #69813B #979DC6 #EAEBF3 #CBE49E Sushi Tango Bay of Many #F3F3F3 #FFFFFF #1EAEDB #0B0B0B #909BA3 #DAE2E8 White Hyperlinks

CURRICULUM COLOR PALETTES

FIRST

SECOND

Concrete Text Background Black Text Dark Gray Text for Student Response to Prompt

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SHARED BY ALL K
#FFFFFF #F3F3F3 #0B0B0B #666666 #F4BA3D #CDCDB9 #5E6FDB #CDCDB9 #F57E20
White
#CDCDB9
Black Text White Text Black Text

CURRICULUM COLOR PALETTES

SHARED BY ALL

Concrete Text Background Black Text

Dark Gray Text for Student Response to Prompt

THIRD

FOURTH

FIFTH

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#FFFFFF #F3F3F3 #0B0B0B #666666 #98CA3E #CDCDB9 #2C3675 #CDCDB9 #DE4C12 #CDCDB9 White White Text Black Text White Text

CURRICULUM COLOR PALETTES

SHARED BY ALL

Concrete Text Background Black Text Dark Gray Text for Student Response to Prompt

SIXTH

SEVENTH

EIGHTH

PROFESSIONAL DEVELOPMENT MATERIALS

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#FFFFFF #F3F3F3 #0B0B0B #666666 #68813C #87A96B #E8EBE0 #CDCDB9 #256C8D #E2EBED #CDCDB9 #256C8D #E2EBED #CDCDB9 #FC8B00 #FEF2E7 #CDCDB9
White

CURRICULUM COLOR PALETTES

SHARED BY ALL

Concrete Text Background Black Text Dark Gray Text for Student Response to Prompt

H.S. Biology

H.S. Chemistry

H.S. Physics

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#FFFFFF #F3F3F3 #0B0B0B #666666 #7698A3 #CDCDB9 #27697B #CDCDB9 #304852 #CDCDB9 #EBF0F2 Snow White

CURRICULUM COLOR PALETTES

PD PRESENTER FACILITATOR MATERIALS

COVID SPECIFIC

COVID K-2

COVID 3-5

COVID 6-8

COVID 9-12

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#484C75 #EDEEF1 #F3F3F3 #CDCDB9 #AADBC8 #FFF8E7 #61C1AE #FFF8E7 #2C9384 #FFF8E7 #0F6D61 #FFF8E7 #0F6D61 #083954 #0F6D61 #083954 #0F6D61 #083954 #083954

05 SECTION 5 BRAND COLOR SYSTEM

THE STREAMLINE LIGHT ICON LIBRARY

A VERSATILE AND AFFORDABLE THIN-LINE ICON LIBRARY

Aswithallaspectsofthevisualbrand,theconsistentuseoficonographywillhelp streamlineandprofessionalizeallexternaloutputsandmaterials.

TheStreamlineLightlibraryof“thin-line”iconsoffersvisualstocovernearlyany contentneed.Adheringtothisthin-lineiconstylealsomakesitveryeasytofind fittingiconsinotherstocksources.Thisisaverypopularandreadilyavailable illustrationstyle.

Onlythepaidvector.SVGfilesshouldbeusedwhendownloadingfromStreamline. Pleasenotethatunpaid.PNGversionsareavailable,butrequireaspecific attributionandhyperlinkforeveryicon.Thisshouldbeavoidedexceptforinternal wireframesorotherForPositionOnlycomprehensives.

TheStreamlineLightlibrarycanbefoundhere: https://app.streamlinehq.com/streamline-light

Certifiedversionpartnersmayapplytheirownstyleguidetotheirderivative materialstobereviewedduringmaterialscertification.OERkit&printpartners mustfollowOpenSciEd'sdesignguidelines.

TheStreamlineLightlibrarycanbefoundhere:https://app.streamlinehq.com/streamline-light

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STREAMLINE LIGHT

06 SECTION 6 UNITS

UNIT TITLES AND NAMING

Unitnumberhasthegradelevelandtheunitnumberafterthedecimalpoint.The unittopicisthesciencetopicthatiscoveredintheunit.Theunitnicknameisthe nameoftheunitthatisusedwithstudentswhenreferringtotheunit.Theunittitle isthequestiontheunitistryingtoanswer.

UNIT TITLES AND NAMING

6.1 Light and Matter One-way Mirror

6.2 Thermal Energy Cup Design

6.5 Natural Hazards Tsunami

6.6 Cells and Systems Healing

7.1 Chemical Reactions and Matter Bath Bombs

7.2 Chemical Reactions and Energy Homemade Heater

7.3 Metabolic Reactions Inside our Bodies

7.4 Matter Cycling and Photosynthesis Maple Syrup

7.5 Ecosystems Dynamics and Biodiversity Palm oil

7.6 Earth's Resources and Human Impact Droughts and Floods

8.1 Contact Forces Collisions

Why do we sometimes see different things when looking at the same object?

How can containers keep stuff from warming up or cooling down?

Where do natural hazards happen and how do we prepare for them?

How do living things heal?

How can we make something new that was not there before?

How can we use chemical reactions to design a solution to a problem?

How do things inside our bodies work together to make us feel the way we do?

Where does food come from, and where does it go next?

How does changing an ecosystem affect what lives there?

How do changes in Earth’s system impact our communities and what can we do about it?

Why do things sometimes get damaged when they hit each other?

8.2 Sound Waves Sound How can a sound make something move?

8.3 Forces at a Distance Magnets

8.4 Earth in Space Space

8.5 Genetics Muscles

8.6 Natural Selection and Common Ancestry Penguins

How can a magnet move another object without touching it?

How are we connected to the patterns we see in the sky and space?

Why are living things different from one another?

How could things living today be connected to the things that lived long ago?

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UNIT TITLES AND NAMING

B.1 Ecosystem Interactions & Dynamics Serengeti

B.2 Ecosystems Matter & Energy Fires

B.3 Inheritance & Variation of Traits Cancer

B.4 Natural Selection & Evolution of Populations Urbanization

B.5 Common Ancestry & Speciation Bears

C.1 Thermodynamics in Earth's Systems Polar Ice

C.2 Structure & Properties of Matter Lightning

C.3 Molecular Processes in Earth Systems Space Survival

C.4 Chemical Reactions in Our World Oysters

C.5 Energy from Chemical & Nuclear Reactions Fuels and Nuclear Energy

P.1 Energy Flow from Earth's Systems Electricity

P.2 Energy, Forces, & Earth's Crust Afar

P.3 Collisions & Momentum Vehicle Collisions

P.4 Meteors, Orbits, & Gravity Meteors, Orbits, & Gravity

P.5 Electromagnetic Radiation Microwaves

P.6 Stars & the Big Bang Stars

How do ecosystems work, and how can understanding them help us protect them?

What causes fires in ecosystems to burn and how should we manage them?

Who gets cancer and why? What can we do about it?

How does urbanization affect nonhuman populations, and how can we minimize harmful effects?

What will happen to Arctic bear populations as their environment changes?

How can we slow the flow of energy on Earth to protect vulnerable coastal communities?

What causes lightning and why are some places safer than others when it strikes?

How can we find, make, and recycle the substances we need to live on and beyond Earth?

Why are oysters dying, and how can we use chemistry to protect them?

Which fuels should we design our next generation vehicles to use?

How can we design more reliable systems to meet our communities’ energy needs?

How do forces in Earth’s interior determine what will happen to the surface we see?

What can we do to make driving safer for everyone?

How have collisions with objects from space changed Earth in the past, and how could they affect our future?

How do we use radiation in our lives, and is it safe for humans?

Why do stars shine and will they shine forever?

OpenSciEd Partner Community Marketing Guidelines
39 Unit # Unit Topic Unit Nickname Unit Title

BrandPortal

https://www.openscied.org/brand

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