Winter Warmth

Zumtobel has designed a new lighting and store concept for Hamburg’s Bogner store.

The light emanating from the shop windows of Hamburg’s Bogner store is warm and inviting on cold winter days, welcoming customers longing for winter and mountains, for snow and St. Moritz.

For its recent makeover, Zumtobel has created a lighting concept that combines a striking and adaptive lighting design with interior elements that convey the store’s brand. The result is a Bogner store that encapsulates the exciting world of “athluxury” in an elegant yet cosy atmosphere.

The new design of the Hamburg store is akin to a modern chalet; the interior design combines clear lines and light furniture with solid, natural wooden elements and warm 3000K light. The centrepiece is a large staircase along a striking concrete-look wall, which links the two floors of the store.

The Diamo LED downlight with wallwasher reflector highlights the underside of the stairs, with the targeted lighting from below giving the wall an almost theatrical look. The Cardan Evo recessed LED luminaires with LF930 lens optics also create a wonderfully welcoming atmosphere, with the lowkey design of the luminaires fitting in neatly with the store’s new look.

Zumtobel also designed an element that meets the requirements of the new interior design and lighting concept especially for the project: the Supersystem Integral Gimbal 930 was installed between linear wooden slats. These slats visually link the different areas of the store, while the Supersystem provides maximum flexibility so that the products can be illuminated perfectly.

Zumtobel’s Supersystem is also used in the niches and in the side store window areas, while the homely Panos pendant luminaire in black is used to light special areas like the checkout and counter.

The new lighting concept has helped to create an open, elegant atmosphere in the store, allowing the products to be presented in a confident manner that allows their true colours to shine. Before the store was renovated, various conventional light sources were used in the store that not only distorted the colour of the products, but also used a lot of energy, giving off a substantial amount of heat in the process. The switch to LED luminaires has therefore significantly improved not only the atmosphere of the store, but has also more than halved energy consumption in the process – an important result in a time when sustainability and resource efficiency are hot topics.

www.zumtobel.com