10 Best Indian CEOs to Esteem in 2022 by Business Connect

Life Through The Eyes

of Inspirational Deepak Chopra

A Dynamic

Relationship Between

Health And Economy

What You Need to Know About Buying A Car in this Pandemic 1

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Purpose-driven, resilient leadership… Resilience is a quality that offers a person immense strength to overcome roadblocks and pitfalls and contribute to the overall success and growth of a leader. With time, it has become clear that those possessing the most resilient spirit rose to the pinnacle in less time. Now, keeping resilience aside, effective leadership lends an upper hand to the business heads about witnessing resounding success. Resilient as well as effective leaders are fixated on aligning the group of people by motivating them to propagate better change for our society. As Business Connect has been designed to feature the entrepreneurial buzz while recognizing the persistence of business leaders, how come we do not dedicate a special issue to the phenomenality of such torchbearers. Hence, 10 Best Indian CEOs to Esteem in 2022- has been formulated for the conferral of some diligent and resilient leaders whose success stories amazed us the most. Hailing from different industries, the leaders featured here have revealed some ‘soul-searching’ insights that will move the entrepreneurs to their core. Our team’s assiduity has been the motive force behind the making of this publication that asserts the prominence of quality, productivity, teamwork, customer-centricity and a lot more. And the leaders here have nothing but showcased how the above-mentioned aspects can make a huge difference to the community. Resonating with such similar facets, the overall vignette of a pioneering leader- Tanmay Goyalhas not failed to astonish us. His innovative platform that has been dedicated to sustainable car cleaning has been applauded all across the business fraternity concerning water conservation drive. He claims this platform to be a user-friendly portal for automotive solutions that is just a call away from the customers. Moreover, his intuitive vision to introduce something out-ofthe-box to the betterment of society has been allowing him to ensure an edge over his peers. Just dive into this cover story to uncover different aspects of this new-age venture and the inspiring leadership portrayed by Tanmay. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

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Contents

Tanmay Goyal An archetypical visionary dedicated to giving back to the community Cover Story

Page No. 10 www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Success Story Life Through The Eyes of Inspirational Deepak Chopra

Empower Recruitments Empowering Your Dreams To Reach The Pinnacle

ProcMart Fostering B2B Transactions Through Digital Supply Chain Solutions

Lifestyle Stepping Into A Different World is Consistently An Alternative

Health A Dynamic Relationship Between Health And Economy

IIPC INDIA IIPC INDIA - International Institute Of Professional Courses

AISSMS College of Engineering

An acme of Knowledge and Innovation

Cuisine Immunity Supporting Tips for your Busy calendar

Technology What You Need to Know About Buying A Car in this Pandemic

Syndicate Life Sciences Exclusive Healthcare Solutions At A Reasonable Price

AeSha For Friendships Foundation

Bringing Worlds Together, Changing Lives Together

Growth 7 Top Tips To Boost Your Startup Business

Capita India Pvt. Ltd. Setting Benchmarks In The BPO Through Extraordinary Services

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Tanmay Goyal An archetypical visionary dedicated to giving back to the community Kajal Dobhal | Business Connect

ision is what makes any leadership distinct. The kind of vision put forth by any leader impacts his acceptability in the targeted audience as the leading face. But, a leader also needs the mettle to realize that vision conceived by him. The one who inspires, motivates, creates engagement and induces a sense of ownership among the teammates is how an ideal leadership is described by most of the business experts. Making a path to be followed by others, he acts like a coach as well as a mentor to the team. But on top of it, a leader should be grounded no matter how many hardships he has to encounter in the journey to the destination. Learning how to rise above and emerge as a better version of oneself is how they set an example for others to follow. Such an example has been set up by Tanmay Goyal who is the founder and CEO of Triumb- a venture that is committed to sustainable car-washing. This whole narrative is based on a freewheeling conversation with Tanmay Goyal where he unboxed some thought-provoking insights as a leader with us. We avidly believe that the information mentioned in this writeup will stir the entrepreneurial motivation in you while boosting your leadership skills with some phenomenal tips and pieces of advice, shared by the spearhead. Tanmay began by revealing his educational background. He completed his schooling in 2016 from Jaipur. Since his childhood, he has been a science enthusiast who pursued his BTech in Computer and Communication Engineering from Manipal University, Jaipur. It was during this period(while pursuing graduate studies) that he happened to dive into the field of marketing and gained extensive experience before starting his own company.

Shining the light on the motivation that drove him to start this company, Tanmay affirms that the idea to embark on this journey emerged amid quite challenging times. During the global pandemic, the core team members were brainstorming day and night to establish a venture with a difference. Hearing the hues and cries over the environmental issues across the world, the team members retrospected and realized their respective responsibilities to do a bit to make this world a better place. Hence, they came up with a unique car cleaning product - a specially curated chemical composition that eradicates over 99% of dependency on the water to clean the cars. With this offering, they were determined to have been giving back to society and helping the environment heavily.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Tanmay Goyal

Cover Story

Founder & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

MISSION, VISION AND GOALS When asked to walk us through the overall process of Triumb, Tanmay claims that it is a platform that has been dedicated to car cleaning and ensuring local garage comparisons on the website. Planning to collaborate with different organizations across the country, they are into rendering the car cleaning services to the parked cars inside the organization on a daily, weekly and monthly basis. Today, it is a well-acclaimed app-based Car Cleaning Management platform where the overall car cleaning process has become pretty effortless, cost-effective and time-saving. With the exclusive mission to emerge as the most efficient and user-friendly platform for automotive solutions, Triumb philosophy asserts that every service should just be a call away.

CUSTOMER-CENTRICITY IS IN THE DNA

Triumb goes the extra mile to ensure customer safety while hiring their service partners from verified sources. To assure the clients that their car is in the right hands, a dedicated training session is performed regularly to keep up with the efficiency of the process. Explaining their passion to ensure a satisfied customer base,

Tanmay conveys, “We have daily, weekly and monthly basis plans to cater to customers’ needs and time, when & wherever it suits them. Other than that we are developing a garage comparison platform that is one-of-a-kind on the globe and will be projecting it as our main USP.”

TIPS TO ESTABLISH PROLIFIC RELATIONSHIPS The dynamo states that to scale the ladder of success a startup needs to establish good networks and considerable connections across the entrepreneurial ecosystem that is brimming with several exceptional individuals. No doubt, such relationships would be helping organizations inevitably to play a robust role in futuristic growth. Hereinwith, he tossed a few external relationship-building tips with the fellow entrepreneurs• • •

Make the first move - Ask people to meet and hang out, always try to give first. Be genuine - Never fake your true personality and feelings. Disingenuous people have disingenuous relationships, those will not pan out well. Be intentional - Try to think of people even when they are not in your near vicinity.

“Take notes on your discussions and follow up with people on specifics happening in their lives. Showing that you have taken time out of your day to think of them shows the individual’s intentionality and true feelings for their relationship,” quoted the leader.

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INSIGHTS INTO HIS VISIONARY LEADERSHIP

• Motivate your team Your team must believe in your vision as much as you do. Make sure they understand the benefits of the goal, as this can increase the chances to achieve it. You can also motivate your team by setting attainable goals, rewarding hard work and recognizing individual efforts.

Tanmay Goyal is a persona that is known for his keen leadership skills driven by insightful values to facilitate a comprehensive growth of the people surrounding him. He is a leader who allows his people to perform, create and innovate where his impactful ways to drive better operational efficiency has been applauded by his peers too. Sharing some insights into his inspiring leadership, he conveys a few key differentiators that have helped him stand out from the crowd-

• Adjust your goals as needed As you work toward your goal, you may discover new information that can help you improve the process. You may also encounter obstacles that require a new strategy to overcome them. Flexibility is the key to achieving your vision.

• Define your vision You should have a clear idea of your vision and how it relates to the future of the company. Research trends within your company and industry to identify how your company can progress. Identify a new goal and the steps you and your team need to take to get there.

ADDRESSING THE GLOBAL WATER CRISIS

Triumb has been steadily making progress in terms of going waterless as providing an effective solution to the global water scarcity issue. Today, more than 20 major cities in the country have been estimated to be running out of groundwater in the next two years ensuring around 40% of the potable water supply in India.

• Create a sense of purpose Communicate your vision and process to your team. Help team members understand their role in achieving the goal and are sure to explain how their contribution will advance the initiative when delegating tasks.

“

Studies claim that by 2040, around 90% of the population will have no access to freshwater. India has an estimated 300 million operating 4 wheelers currently, with an average of 2 washes per month. It takes approximately 150 litres of water per wash. By going completely waterless, we can save more than 1 trillion litres of water annually on an average in the country,” enunciated Tanmay, regarding the prevailing situation across the world.

THE PERCEPTION OF SUCCESS

Live as if you were to die tomorrow. Live as if you were to live forever & it’s not easy to train yourself to live by this motto. But, it’s very helpful in guiding our decisionmaking process when it comes to & success. It helps me to ask a few important questions, when I need guidanceAm I leading a balanced and fulfilling life today, this very day? Or am I fixated on the future that may never be? If I am, maybe I’m a bit confused and need to stop and re-assess my priorities. It is often the case that our chasing after & success’’ - in whatever form- destroys our sense of well-being. Our happiness in the present is often sacrificed in the name of some hypothetical success. I measure my daily &quot; success & in those terms. Have I had a good day? Am I happy? Not - was I successful today? Looking at life from the other point of view (living for eternity), adds a different dimension. It says, there’ll be loads more & successes and failures. Some of them will seem huge, but, ultimately none of this really matters in the big scheme of things. Explore, experience, enjoy. In this context, Samuel Beckett’s words come to mind- Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

Tanmay uncovered his perception of success where he says that most people are bound to make most of the choices unconsciously. And voluntarily, they choose to follow and forever try to live up to what other people believe is a success. Don’t you think, we tend to measure success as per the material possessions and financial status of a person- house, career, car, etc. “What disappoints me the most is that this type of success - perfectly valid as it is - does not equal happiness. If you decide to aim for that, you better be prepared to be bitterly disappointed at some point, because none of those things guarantees happiness in life,” elucidated the founder, “I believe in success by leading. By leading, I mean, being the sole (or main) judge of what success means to you personally. This takes time, reflection and courage. It’s about developing your philosophy, deciding on your goals and finding out what the purpose and the meaning of your life is. My personal definition of success is based on this quote of Mahatma Gandhi- Live as if you were to die tomorrow. Learn as if you were to live forever & Only, I would swap the world & learn for & live as well. I say to myself, &

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SIGNIFICANCE OF R&D

R&D is very essential as it provides businesses with useful insights and is considered to be the key to surviving in the long run. Along with creating new products and adding features to the old ones, investing in market research connects various parts of a company’s strategy and business plans, such as marketing, competitiveness and cost reduction. Today, market research shows that a lot of small businesses need. Hence, whenever you read about a firm being acquired by some fat company, now you know what that is for. Enunciating the prominence of the R & D process in the success of entrepreneurial ventures,

Tanmay quotes, “However, speaking strictly for a startup, you’ve to be extremely cautious about the process. While the rewards can be very high, the process of innovation is complex and risky. The majority of R&D projects fail to provide the expected financial results. So, that’s exactly where you draw the line. While I completely support the idea of researching around your existing universe and continuously improving to keep up with the ever-changing consumer preferences, development and diving into new scopes should be kept at bay at least until you’ve created a strong base in the market and have decent funding and backup to keep the fuel going.” TECHNOLOGY INSIGHTS

For Tanmay, technology is an aspect on which businesses should invest unhesitatingly as it brings processes and tools together, information exchange to promote development for the betterment of mankind. It helps people to solve their problems, reduce excess time, save lives and help to interact and exchange information. And today, tech upgrades are driving the world and making it more efficient and better. As in the 21st century, we are bound with technology in day-to-day activity. Due to this, businesses & industries are spreading globally. Even though they are getting in operation efficiently with ease. The education and communication systems are becoming more advanced. Software giants are changing the styles of study and communication. Likewise, there are innumerable examples explaining the dominance of technology in our daily lives.

THE WORK CULTURE AT A GLANCE

Triumb follows the principles of a flatwork culture where there’s less hierarchy,less management, omit lengthy protocols and get work done fast. The company describes itself as a bunch of open-minded individuals who love to welcome prospering ideas whether they come from the top management or just their regular finance officials. Curious listening, as well as learning, are at the core of Triumb’s culture that will pave the way for its upcoming feats.

MAJOR MILESTONES

Under Tanmay’s influential leadership, Triumb has been recognized on major public platforms; its major achievements still count in 1 year of the company’s completion. Moreover, Triumb’s high customer satisfaction and customer retention rate are the biggest achievements for Tanmay. Also, the company achieved a lot of milestones like creating a brand name for waterless car cleaning services around Rajasthan.

THE CORPORATE LEARNING SHARED BY THE CEO

“Here are a few things I’ve learnt from my experience over time and would love to share with the readers if it brings any value to them: 1. 2. 3. 4. 5.

INNOVATIVE STREAK

In this chaotic and developing world, innovation is occupying a significant role in the economic development and the survival of organizations. In order to differentiate from the competitors or to increase their market share, innovative firms search for new technologies, products or services etc. Through this process, the definition of innovation can be challenging, questioning the novelty, sustainability, customer-friendliness, ecological properties or quality of innovative issues.

7. 8.

The formula for a successful business: Find your niche, Look for Problems, Build a solution/Product, Find your target audience segment, Market it to them. Find a mentor to guide you through. Hang around with people from various spaces. Networking is the way to stick around and make it big. Don’t get overwhelmed by the plenty of options out there, it’s too easy to get carried away with the kind of consumerist mindset these days. Build a product you have absolute confidence in. Give it all you have. Don’t go all over the place. You’re on your way to failure if you do that. Change is inevitable, the demands and expectations change too fast these days. Never get comfortable with success. You wouldn’t even know when someone else takes away your audience if you’re not continuously offering excitement to your customers. Keep the engagement going. Pay attention to the customer feedback, it’s the true reflection of your service and the most genuine piece of advice. Always look at things from two perspectives : Your business goals

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Success Story

Deepak Chopra

Life T hrough T he Eyes of Inspirational In a world where people settle in what they see around themselves or are provided with, people like Deepak Chopra strives to challenge the rigid frameworks and work dedicatedly to enhance the effectiveness of the structured systems. Born on 22nd October 1946, Deepak Chopra is an American author who was born and raised in India. Chopra is a genius minded personality with a proven career in being a natural medicine advocate. His videos are a popular New Age motivational tool, and he has also been made one of the wealthiest and most prominent figures in natural medicine by publications. Before emigrating to the United States in 1970, Chopra examined medicine in India, where he completed both inner and endocrinological residences. In 1996, he jointly founded the Chopra Facility for Wellness.

“Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future. “

Deepak Chopra American-Indian author

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

An AIIMS alumnus, Deepak Chopra left his home country with just $25 in his pocket and with the assistance of residence at a New Jersey hospital. With his constant efforts, Chopra was promoted as the chief of medicine at the New England Memorial Hospital. Here, as an avid observer, Chopra was disenchanted with western medicine and its dependency on prescription medications. After that, Chopra read a book on transcendental medicine that has shaped his life and his work. Following a meeting with transcendental meditational guru Maharishi Mahesh Yogi, Chopra left the New England Memorial Hospital and opened a firm dealing in alternative products, such as herbal teas and oils named as Maharishi Ayurveda Products International. Chopra helped to supervise the development and became prominent over the years of many associated hospitals. Back at the beginning of the 1990s Chopra broke out of the Maharishi and moved to California where he became Executive Director of the Sharp Institute for Human Potential and Mind/Body Medicine. • THE MEDIA TOUCH Time magazine dubbed Chopra in June 1999 as the poet-prophet of alternative medicine and named him as one of the centuries’ top 100 heroes. Besides, he was an amigo of the legendary pop star Michael Jackson, and Chopra even came to the Oprah Winfrey Show frequently. Moreover, throughout his career, he was heavily active in the music industry where he worked with a host of musicians ranging from Madonna to Dace Stewart of the Eurythmics band of the 1980s.

Laws of Success, were published by Chopra in various languages. Chopra has contributed to the San Francisco Chronicle and the Washington Post as a frequent columnist. • THE PERSONAL LIFE Chopra got married to Rita in 1970. Here, the Chopras have two grownups and three grandchildren, and they currently reside in Manhattan. •

Deepak Chopra has led the meditation movement in the West over the last 30 years. He has recently published his 91st book, Complete Meditation. It provides the physical, behavioural, emotional, connections and moral advantages that such an activity can bring to full discovery and reinterpretation. In addition to 16 million people who follow his in-depth teachings through social media, he is associated with Lady Gaga’s life and the Dalai Lama.

“You must be

independent, concentrated and imaginative if you want to excel. Success is the gradual realization of dignified goods or goods which enhance and relieve the condition of humanity. He advises always to be centred so you can be creative and not live at the mercy of every critic.

”

- Deepak Chopra

•

LADDERING UP TO BECOME THE BEST-SELLING AUTHOR Chopra became globally popular during the 90s. The first book, Quantum Healing: Exploring the Frontiers of Mind/Body Medicine, released in 1989, revealed him as a decent seller. In 1993, however, his release, “Ageless Body, Timeless Mind,” earned Chopra full-fledged status and sold over a million hardcover copies alone. •

To Chopra, we will find the answers internally to our wellbeing and satisfaction. His voice resonated with the broader community. A total of 91 books, including fourteen bestsellers such as The Seven Spiritual

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PROCMART

Fostering B2B Transactions Through Digital Supply Chain Solutions Kajal Dobhal | Business Connect Supply Chain Management is handling the entire production flow of goods or services — starting from the raw components all the way to delivering the final product to the consumer. The digitization of businesses has led the aces in supply chain management domain to come up with different strategies and tools that can help in streamlining this complex process. A successful supply chain gives an organization the advantage it wants. ProcMart has been instrumental in the successful implementation of supply chain solutions for their clients by acting as their digital brain.

ANISH POPLI

Founder & CEO

ProcMart is envisioned to make procurement services more effortless, effective and rapid for B2B transactions. This team of hard-working professionals developed an ecosystem that is functioning as a one-stop solution to all the needs of a business. This Organization has introduced numerous machine learning systems that, when correctly applied, anticipates challenges. They have also developed an algorithm that assists the team to label the possible suppliers based on different attributes to improve their decisionmaking capabilities. The Company started off as a procurement service but with time, they understood the diverse needs of the supply chain sphere and expanded their horizons by offering multiple services ranging from PPE vending machines, MRO Data Cleansing, Advanced Analytic Solutions, Store Management and Vendor Managed Inventory. THE INSIDE STORY This company was founded in December 2015, the year which proved to be the biggest transition phase for different Indian markets. As the country was going through various economic reforms, the founder, Mr. Anish Popli anticipated a huge production boost at the hand of government initiatives such as Make In India and introduction of GST. Being from the procurement background, Anish understood all the short comings of the market like unorganized B2B transactions and lack www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

of technology involvement at the consumer level. He aspired to fill these gaps and began by addressing the ground level problems and provided comparable quotations to the procurement professionals. With time, he thought of developing a mechanism which can smoothen this whole process. Anish foreseen the data as an asset to procurement decisions and the impact it is going to create tomorrow. He started recording every iteration which helped his team in development of the integrated solution that they are now providing to their clients. ProcMart implements innovative strategies for maximizing inventory reduction to help businesses reduce the risk of stock-outs. They actively upgrade their applications to ensure they are increasingly inter connected in flexible ways with IT solutions. The Company often strives to construct a single mix of factors, such as budget, timeframe, parameters and easy integrations with the system. Furthermore, the data usability has enabled the user to make quicker decisions. ProcMart has been providing a better operation flow, accountability, process automation, safe functioning, comprehensive trace ability to their partners. The Business has found a long way beyond a simplistic goal of “simplifying procurement” to consider the various difficulties that their clients face in day to day transactions. During initial phase of client engagement, the requirements are understood, a datadriven solution is proposed, prototype is presented, and the project is then carried out. The team works every day to strike the perfect balance between adaptability and scalability. ProcMart protected its clients and associates even in the toughest times when the COVID-19 pandemic hit the entire economy. When the whole world was standing still and all the services were at halt, this team has been able to distribute more than 1088 lakh PPE items including gloves, face masks, respirators, helmets, facial shields, and kits in 14 Countries and 26 Indian states. In this oneof-a-kind company, each employee, although operating from home, does not leave a stone unturned to fight against COVID. All this has been possible because of their far-flung logistic connect and vendor reach that helps ProcMart to get the right thing for corporates at the right time. BRANDS ARE THE BRAND AMBASSADORS Amongst a wide array of marketing tactics utilized by the Company, Account-Based Marketing (ABM) has led to ProcMart’s implementation of a marketing campaign focusing on a range of target clients. The Company sees that they are able to balance customization with scalability for the solution being delivered. The Company is thus analyzing client needs or leads before providing them with a solution. In a long list

of influential clients, ProcMart’s success stories includes Fortune 500 firms like Colgate, Britannia, Cadbury, Nestle, PepsiCo, Kellogg’s and Samsung. This emerging leader has created the joint forum for all stakeholders with a standard PAN-India digital cataloguing system, building synergies between the different manufacturing units by realtime inventory assessment. This is done to anticipate issues with inventory levels and to be notified when those KPIs meet thresholds. With the creation of a shared database, ProcMart can handle uncertainties more efficientlyby helping businesses to monitor, track and display their current and configured stocks location-wise. Here, a team of professionals from procurement, business analytics and data scienceare able to over come the supply chain challenges collaboratively. Currently, ProcMart has a global impact through its vendors’ network operated by seven strategically located offices. Also, they have recently extended its operations in Southeast Asia. THE CARVER

It is often regarded that “behind every successful business, there are minds who innovate continuously to build a product which takes the market by storm”. Similar to the mentioned regard, in December 2015, Anish Popli (Founder and CEO) founded ProcMart. The combination of his humongous expertise in supply chain management and his visionary approach gave birth to this dynamic venture that is now changing the way B2B transacts. Being one of the most technically advanced minds of NIT Trichy, he later joined IIML that helped him develop the sharp business acumen. Prior to joining the entrepreneurial band wagon, Anish has worked for some of the finest organizations. 21

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WORKFORCE – THE BACKBONE OF PROCMART

It is truly said that the employees are the backbone of an organization. Team ProcMart believes that their employees are the most vital part of the organization. Their incredible transition speed and success story is driven by the culture that they have incorporated amongst every member of their team. It has been achieved by rigorous efforts of the management by inculcating employee driven events that motivates every team member to push their boundaries and reach one step ahead every time. ProcMart believes in building leaders and in order to stay intact with their idea of providing last mile solution to their clients, the management makes sure that equal importance is given to the opinions of each and every employee. Hence, the whole team works as a family and all the employee hold a very strong sense of ownership with respect to their responsibilities. All of this contributes to a mentally stimulating working environment where everyone is determined to serve their best.

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Hitesh Lunawat

Ankur Kandoi

Raxit Bisht

Sanjana Kapoor

Abhishek Kumar Singh

AWARDS, ACCOLADES, AND THE FUTURE Under the umbrella of procurement, the word “cost saver” has changed to “business facilitator”, and ProcMart has now transitioned it to “Innovator.“In this regard, the new framework of the Company involves multiple ERP systems and e-procurement systems with the underlying aim to simplify routine activities and improve business productivity. Although the Organization measures their success through client satisfaction rate, they also have received many awards and below mentioned ones are worthy of flaunting upon: • In 2017 ProcMart got funded by IndiaMart, the world’s second-largest B2B marketplace, helping the company step in the right direction. • In 2019, ProcMart represented India in Malaysian Global Innovation & Creativity Centre, MAGIC. It was one of the top 25 Startups chosen from across the globe by Malaysian Government. This acted as a launchpad for ProcMart in expansion of their services to ASEAN Countries. • In 2020, ProcMart was presented “OUTSTANDING DISRUPTIVE PROCUREMENT START-UP OF THE YEAR” award by Alden Global Value Advisors in association with NASSCOM. As a visionary company, ProcMart is setting benchmarks in the procurement industry and they are leaving their footprints globally. Furthermore, the team is planning to start their operations in Australia and Vietnam by the first quarter of 2021. Understanding the importance of expansion, ProcMart is working to create a block chain solution which shall track and record the commodity journey from beginning to the end. It would improve ProcMart’s productivity by reducing the risk of fraud and allowing the organization to improve its operations.

CEO QUOTE:

Now more than ever, the role of supply chain is more crucial. Knowledge, Analytics and Learning powered supply chain solution gives our client competitive advantage by displaying agility, adaptability and alignment in their supply chain. Inability to supply products and innovation can have a real impact on our client’s operation and affect their bottom line. Our robust and customized supply chain strategy is attentive to the needs of those we serve. 23

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Health

A Dynamic Relationship Between Health And Economy

The performance of your health is completely reflected on the economy as well as on the health systems. Investing upon health is not just a desirable, but also an essential priority for most societies. Though, our health systems often face challenges that are tough as well as complex, in some part derived from new pressures like aging populations, growing prevalence of chronic illnesses, and intensive use of expensive yet vital health technologies. Additionally, we must deal with higher expectations of citizens and resolving persistent inequities in access and in health conditions among different groups. Wondering about the issue of how to ensure the financial sustainability of health systems, while creating a positive contribution towards the macroeconomic performance, it has moved to the top of the policy agenda that is across the OECD area. The ample work undertaken in the OECD Health Product has intended at providing policymakers with the evidence that they are needed to promote more value for money in the health sector while confirming universal access, equity along with raising the quality of care. There is a lot that has been learned even though there is more to discover.

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In order to brief about the relationship between health and economic growth, it is necessary to understand the concept of health in a broad sense. When we talk about health, it is not only the absence of illnesses but also the ability of people to develop to their potential during their entire lives. In accordance with that health is an asset that individuals possess, which has an important source of well-being as well as instrumental value. In terms of instrumental, health impacts economic growth in a number of ways. For instance, it reduces the production losses due to worker illness, it also increases the productivity of adults as a result of better nutrition and its lower absenteeism rates and improves learning among school children. Health also agrees for the usage of natural resources that might normally be destined for the treatment of ill health. Health has its effects on economic growth directly through the productivity of labor and the economic burden of illnesses. Health also has an impact on economic growth indirectly since aspects such as child health affect the future income of people through the impact that health has on education. This kind of indirect impact is way easier to understand if it is observed on a family level. When a family is healthy, both the father and mother can hold a job and earn money that allows them in feeding, protecting, and sending their children to school. When children are healthy and well-nourished, they will perform better in school and this would lead to a positive impact on their future income. Also, the health loss affects the poor to a great level, as at times the only asset they acquire to have is their body.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

AISSMS COLLEGE OF ENGINEERING

An acme of Knowledge and Innovation The All India Shri Shivaji Memorial Society’s College of Engineering, Pune, popularly known as AISSMS COE, is a highly recognized institution accredited, with an A+ grade by NAAC (3.27 CGPA) in the first cycle, approved by AICTE and extensively endorsed, by the Govt. Of Maharashtra. Ashwathy Nair | Business Connect

Dr. D S Bormane (Principal)

the society has fanned out and successfully established multiple educational institutes, which offer education ranging from preprimary level to post-graduation with PhD.

The College is a self-financing foundation, affiliated to Savitribai Phule Pune University (SPPU), Pune. AISSMS College of Engineering’s guiding motivation - “Service to the society through quality education”.

AISSMS College of Engineering is led by Dr Dattatraya Shankarrao Bormane – an eminent academician, standing with a demonstrated history of – 3 decades in the professional space, which includes 15 years in Principal’s position. He has attained a trove of landmarks and his contributions, have been significantly valuable for the Institute.

The College is envisioned to offer excellent education and stands as a vital knowledge centre for the best talents across the Country. Functioning over - 2 decades, the Institute has established expertise, in providing technical education - through AICTE approved courses including Bachelor of Engineering (BE) in 8 engineering streams and Master of Engineering (ME) in 7 engineering streams. Its campus is spread over 11 acres and accommodates large playgrounds for sports competitions, parades and events.

INDUSTRY-IDEATED SYLLABUS The institute offers a curriculum designed by SPPU, Pune, which has a policy of revising syllabus after every five years, to stay parallel to the industrial transitions. The faculty members contribute to design and develop curriculum at various levels such as BOS, Academic Council, subject chairman etc. for syllabus revision. The meticulous approach cover contents beyond the syllabus, identify the gaps in the curriculum and bridges them through other innovative teaching methods. Lastly, the institute promotes a series of self-study projects - NPTEL, SWAYAM, etc. and industrial internships to give students exposure to emerging innovations.

GOVERNED BY A FERVID LEADER AISSMS College of Engineering was founded, in 1992 in the heart of Pune, by the social reformer, education protagonist and great visionary Late HH Shrimant Shri Shahu Chhatrapati Maharaj of Kolhapur, whose vision was to provide quality education to everyone. The Society today is spearheaded by Shri Chhatrapati Malojiraje who is relaying the vision of “Service to Society through quality education” forward. Under his able leadership, www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

AN ACADEMIA OF OVERALL DEVELOPMENT AISSMS College of Engineering is a ground zero of holistic development covering aspects like technical, social, cultural sports, industrial exposure, hands-on-training, innovations and much more. The Institute has student chapters covering niche areas like Automotive, Aeromodelling, Refrigeration & Air conditioning, Solar energy, TRIZ etc. Their learning process is driven, by aligned activities such as expert lectures, industrial visits, workshops and seminars on advanced topics, which improves practical knowledge of the students. Also, various training sessions are conducted for career guidance and fostering entrepreneurial aspirations. The college has a National Service Scheme Department, that focuses on upskilling student’s personality, through community service.

Various events are conducted under this program, like ‘Atmanirbharata’, a COVID-19 Start-up initiative that followed with a webinar series, for the same. Moreover, students got the opportunity to visit the Startup Festival at COEP and meet with Mr Vijay Talele (CEO), COEP’s Bhau Institute of Innovation, Entrepreneurship and Leadership, Pune. Other events like Ideathon, Smart India Hackathon, National Innovation Contest, etc. are conducted, by this cell; many more are planned, for the near future.

At the same time, the college offers a prolific space for extracurricular activities, helping students achieve finesse in their talents. ‘Engineering Today’, is an Annual National Technical meet conducted, to acknowledge and empower their skills with national and international level competitions like SAE-BAJA, SUPRA, EFFICYCLE, AERO DESIGN, Robot & Drone designing and making. ‘Shivanjali’, is a Social Gathering and Excellence Award Ceremony organized every year, to accolade students, achieving excellence in academic, co-curricular, cultural and sports activities. ‘Ashwamedh’, is another social blend of sports and cultural competitions, where students from other colleges meet & participate.

A COMMITTED WORK CULTURE ‘Cohesive’, ‘Welcoming’, and ‘Supportive’ – are the three qualities that signify the institution’s work culture and attributes its futuristically visualized vision and missions. The collaboration fosters participative management and plays a significant role in the evolutionary reforms to elevate the Institute in preference of stakeholders.

The program has been significantly rewarding for the college. Two of their students have attained Rank 1, in the ANVESHAN 2020 in West Zone Engineering and Technology category among participating Universities of Rajasthan, Gujarat and Goa.

On the other hand, faculties receive benefits, like sponsorship for higher studies and are encouraged to attend/organize workshops, conferences, skill development programs, seminars, projects, consultancies and to publish research papers. The Institute has a genius appraisal system that also tests the fitness for promotion of faculty and staffs. Their unified work culture - helped them bounce back amid the COVID terror and all curriculums were covered, in the best possible manner.

The institute also provides excelling opportunities for students interested in sports. Inter-collegiate activities, like Chhatrapati Shivaji cricket trophy and Chhatrapati Shahu football trophy, are organized every year to empower student’s enthusiasm. All of these activities are effectively sponsored and coordinated by students; active engagement ensures the complete development of each learner.

A COLOSSAL INVENTORY OF LAURELS AISSMS College of Engineering has received a pethora of accolades for building talented professionals from students. The Institute ranks 1st in Pune region, 3rd in Maharashtra and 69th in India.

R&D - AN INTEGRAL PILLAR Research & Development is the nucleus of all activities at AISSMS College of Engineering. Each Dept. holds R&D at its forefront and works on creative projects from the industrial space, giving faculty and students a deeper understanding of technological principles and implementations in real life. Having leading expertise in R&D, keeps them updated with societal needs and to address them, the institution leverages on its R&D projects like Sewage Treatment Plant, waste bio-generation plant etc. Their EDS equipment for water management is one major project, highly endorsed by VESBE, Hennef, Germany.

It stands proud to have produced 645 University Rankers, 21 Gold Medalists to date and 180 Rankers over the last 5 years. The College has its Virtual Lab Nodal Centre, for emphasising online practical education. UGC has approved them, as a mentor under “Paramarsh” scheme and its accredited, by TCS and holds Green campus certification as well. The Institute has won the ‘Best Professional College Award 2019-20, under Urban Area’, from SPPU. They are winners of ‘Hackathon 2019 Hardware Edition’ held at IIT Hyderabad. They have been awarded the IE(I) chapter of Best Students (six awards in the last seven years) and the CSI awards for Best Student chapter (three awards in the last five years). Zee Marathi Disha awarded them with the ‘2nd State-Level Award’ in its annual magazine ‘Hrudayam’ in 2017-18. The Institute is ranked - 7th in West Zone, by Times India Survey 2020.

Contrarily, the analytical approach keeps them abreast of the changing technology and requirements of industry. The institute conducts workshops Innovation, Entrepreneurship, Automobiles, IoT, Robotics, Drones etc. are being attended by Academia, Industry, Research organizations from across the world, giving everyone a picture of the dynamic evolutions. ‘STARTUP AND INNOVATION CELL’ – THE CROWNING JEWEL AISSMS College of Engineering’s Startup Incubation Program is a golden opportunity, for any prospective entrepreneur willing to shape business ideas through guidance and mentoring. Established in association with MHRD, AICTE and Startup & innovation cell, SPPU Pune, the program focuses on building world-class incubation facilities with state-of-theart infrastructure. Furthermore, it endorses business planning, access to seed capital, industry partnerships, training and other attributes for innovative start-ups.

UPCOMING PROSPECTS With a steady pace that is propelling the Institution for a generation, AISSMS College of Engineering is ushering towards a bright future. In the coming years, it plans to build collaborations with foreign institutes, and grow as a favoured centre of excellence. Furthermore, they are aiming to incorporate emerging technologies and increase placements in prolific industries. Lastly, they aim to attract meritorious students to be the preferred institute in the eyes of stakeholders.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Technology

WHAT YOU NEED TO KNOW ABOUT BUYING

A CAR IN THIS PANDEMIC

Until it passes, the pandemic has brought so many questions about the new normal for everyday life. Everything like schools, gyms, and many others are temporally closed all over the country except for essential services. Although, recently it has been announced by the government that there are few shops and other businesses are going to open. People are still working from home. Before the pandemic, a lot of people had a plan to buy a car. Now they might be wondering is if buying a car is still safe in the worse time. So, don’t worry I’m going to show you some experts and people opinion, It may help you.

According to Capgemini.com, “in India 70% percentage of consumer – who would prefer to avoid dealership visits to compare financing and deals due to COVID-19”. It is up from 39% before the pandemic. On April 22, 2020, Hyundai India announced to launch a program called “Click to Buy”. The company has integrated 500 dealerships under the “Click to Buy” program that is an end to end online car purchasing platform. Sure, people always want to go to the car showroom, poke around inside the car, and see the color choice. But for most people, car buying tradition will soon be almost virtual according to experts. Because of the pandemic, there are many restrictions that have forced businesses to change the way to sell the product and service to www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

consumers. Now the real question is, how exactly will the virtual experience be different? For instance, what if you want to negotiate a lower price? Well, you can still do that thorough their official app instead of in person. Also, you don’t need to worry about paperwork at all, your valet will bring a portable printer and take care of all these worries at your home. Mercedes, BMW, Honda, Tata motors, many other companies are also increasingly ramping up online sales platform.

Vehicle industries and dealerships that transition swiftly to e-communication would get more consumers. And no doubt, customers will also get benefits. You also need to know that it may become a situation that any vehicle will become more streamlined and very few times taking. There is only one employee who is going to handle the whole purchasing process – from test drive to finalizing paperwork and new car delivery at your home.

Experts believe that this summer could be a bit confusing time for those who want to buy a new vehicle. When a vehicle showroom gets going to earnest following months, there would be 3 model years of new cars or other vehicles to choose from: remaining 2019s model, 2020s model, and new intro model 2021s. You will also get surprising deals like 0% finance, for 84 months. Although, few of the companies will agree on this type of deal.

For those of you are wishing to buy a new model car, and are not quite as tech-savvy or have many questions — in such kind of situation, you need more handholding, otherwise, it could be challenging. Although a lot of people know what kind of car they need, in such cases, you can go online.

For consumers, it will be very tough to know the dealer’s bottom line, offering the many inducements and the shifting sands of the post-coronavirus landscape. In such time, there is only sound you will hear from them “It is a good deal as compare in the past.”

Experts say that consumers aren’t just ones stumbling into the new world “online car buying”. The majority of car dealerships are not ready to enter into a complete online world. It may mean that customers won’t experience a perfect online service, and you may have to visit the showroom.

I asked one of the showroom persons, who said that “it would be better if you buy at the end of the month,” at the time, the dealer will be in rush to move their inventory, and you can negotiate on price.

In addition, there are a lot of finance & insurance products that would have been important to the customers may not be passably presented online – even offered at all. It indicates that consumers aren’t going to have a chance to consider an extended service agreement and other optional services.

Seeing in such kind of condition, we would say that a vehicle dealership would be different than now. As we can see that we all have become accustomed to home deliveries for every single thing, cashless transaction, and pick up & drop-off series for taxi services. Now Online car purchasing tradition has grown so quickly, the day isn’t too far off when parts and repairing will certainly become common.

As we have discussed a lot of thig about “online buying car”. But People like to visit a dealership. According to autonews.com, 83% of people cannot buy a car without seeing it physically, and 75% buyer would not want to buy a vehicle without a dealer involved. It all shows that the value of the dealership is still alive.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

AeSha For Friendships Foundation

BRINGING WORLDS TOGETHER, CHANGING LIVES TOGETHER Dr. Amit Mishra | Business Connect

“AeSha”

A somewhat unusual sounding word, has quite a deep meaning behind. The source of this word can be found in two sister languages, and the meaning of this word can tell the story and mission of the AeSha Foundation. AeSha is an amalgam of two words from Sanskrit and Urdu language which translates to “Her own Desire”. The founding members of AeSha are just like the name of the organisation; everyone from different fields excelling in various areas of research and comprehension. This led to them coming under one umbrella with an aim to priorities a gender-based lens to developmental work and create new benchmarks for more equitable organisational cultures. The nanocluster of many people who are well versed in their streams gives AeSha a unique lens to progress and attainment of these goals.

AeSha for Friendships Foundation strives to think beyond the conventional strategic poles of either the ‘corporate’ or the ‘social’. This allows AeSha to create a more amalgamating work culture and promote values that uphold human emotions and agency. The idea of AeSha was conceived at a time when its base city, Delhi NCR saw one of the most disturbing periods of violence in North-East Delhi. The situation was further exacerbated as the COVID-induced lockdown necessitated the unprecedented need for relief and rehabilitation to meet the needs of people from different socio-economic strata. During these times, AeSha worked towards providing essential resources and requirements available to women, who were already struggling with their day-to-day responsibilities and affected by compounded vulnerabilities. The organisation focuses on a 360-degree approach towards sustainable interventions ranging widely, with some crucial sectors being - Livelihood Building, Enrichment through Education, Psycho-Social Health and Co-Mentorship Programmes for women.

Living, Psycho-Social Support, Assistive Education, Civic Engagement programs and better realisation of Fundamental Rights. Special programmes are devised with and for a diverse range of stakeholders, including single mothers, women waste-pickers, wives of the incarcerated, rural women entrepreneurs, urban women farmers, first-generation women learners and women artisans. Alongside this, AeSha aims to build sustainable community relationships and work towards upholding the voices and agency of women in particular.

ORGANISATIONAL EFFORTS AND MOTIVATIONS

For AeSha, building impactful and sustainable development projects is about designing interventions that are based on community insights and the immediate and long-term needs of the concerned individuals, demography and neighbourhood. In this venture, they do understand that as much as advancement is about individual will and strength, it is also about the social conditions surrounding them, under which the will and strength can be nourished. AeSha makes a conscious effort to recognise the varying requirements of specific places, demographics and identities. It is not just the context that drives AeSha’s approach; the organisation strives equally to tailor their approach in line with the dreams and aspirations that people have for the betterment of their lives and their community.

AeSha aims to nurture and nourish a self-motivated and agency-driven atmosphere of work which increases the room for daily mutual understanding and nourishment. AeSha works for the betterment of the quality of life of marginalised communities via Capability Enhancement, Sustainable www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

AeSha works with a diverse base of stakeholders in geographies that presents varying requirements. It has to employ then processes and models that can cater to a diverse set of needs and aspirations. This pushes AeSha to understand vulnerability and aspirations very differently for different people. It also then demands tailor-made arrangements for all women that they work with because they believe that there is no “One Size Fits All” approach to anybody in this field. AeSha works in a time where social structures and systems are at either a standstill or completely disintegrated. But they believe that different individuals and organisations have a responsibility to see within this moment of disintegration, possibilities of rebuilding day-to-day lives through sustainable relationships and highimpact engagements. Thus, AeSha’s efforts are directed towards creating micro spaces of transformation, and consequently, working towards increasing spaces such as these. For them, this becomes possible by committing to change that recognises people and their emotions as a base for sensitive and responsible decision making that can produce value-based intelligent responses. AeSha isn’t some deep-rooted organisation with ancestry that dates back to years. The four-month-old company has found a way to work and thrive in the violence and lockdown of Delhi. Regardless, AeSha has developed programmes in line with local and contextual demands for both, the women of Yamuna Vihar Learning Centre in North-Eastern Delhi and the Sanjay Colony Learning Centre in South Delhi. Both the Learning Centres are imagined as spaces for women to work and engage in the process of community learning and social support. AeSha believes in the principles of community ownership over its operations. The Learning Centers are wholly owned and managed by single mothers, women entrepreneurs, women artisans and women educators who engage in work of their own choice and making. Taking their work forward from their relief efforts, the organisation is working with women whose lives were disproportionately impacted after the North-East Delhi violence and the lockdown to create opportunities for sustainable and decent incomes and social support. AeSha is also developing community engagement programmes with women waste pickers from JJ Colony, Old Seemapuri in East Delhi. They strive to create sustainable employment opportunities for women wastepickers, create possibilities of communitycentred educational practice and psychosocial support. The organisation hopes to

channelise the demands, needs and aspirations of these communities through the means of advocacy and context-relevant on-ground implementation of policies. An outcome of their approach is that the operations are led by ‘Project Weavers’ who connect different stakeholders from a community with varying strands of their work, i.e., livelihood generation, education, and psycho-social support. As individuals deeply invested in bringing change through microspaces, the project weavers herald site-specific operations, while paving the way for city-wide interlinkages. Closely engaging with and supporting entrepreneurial thinking of project weavers entails that the organisation is invested in their imaginative and ingenious thinking, and in their ability to drive initiatives with best possible insights about their neighbourhoods. Supplementing this, a co-mentorship component of all their projects ensures that AeSha steps in whenever different project weavers themselves identify gaps. Preparing a community of everyday innovators and enterprising women necessitates that they tailor their approach on a case-to-case basis instead of signing up for standardised solutions or interventions. AeSha foresees what they intended on: strengthening to work in conflictridden regions. Their conviction comes from the fact that they have done work through a crisis intensive year in Delhi. Given the 360-degree focus, their ultimate vision is to create a cross-network of livelihoods and internal supply chains across various sites, while simultaneously strengthening interventions in education and psycho-social health. Through this work, AeSha aims to offer a unique lens of practice to policy-making and social consulting.

BELIEFS AND EXECUTIONS: A CONCLUSION

AeSha’s strengths lie in its unique field-based insights and a focus on humancentred design. They attempt to create spaces of sustainable impact guided by values of friendship and mutual support. AeSha posits that reason and emotions aren’t extreme opposites. One needs both of these to function and be able to do something that brings a change in the world. As they give importance to research-based interventions, they are incredibly open to local partnerships with individuals or organisations who work on similar issues. The organisation gives priority to local push, support, and collaboration across sites rife with compounded marginalisation and conflict, especially for women. Most importantly and true to the organisation’s name, AeSha for Friendships’ soul resides in the fact that “It is possible to hone friendships in business.” 33

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Capita India Pvt. Ltd. Setting Benchmarks In The BPO Through Extraordinary Services Sugandh Bahl | Business Connect Outsourcing of business processes has become a global requirement, and India’s BPO contribution has gradually risen from 1.2 per cent to 5.4 per cent. India’s BPO services market is also poised to expand by $83.6 billion during 2020-2024, advancing at a CAGR of almost 8 per cent.

SANJAY RAZDAN

Managing Director- Global Delivery Centre (GDC)

ARVIND PRABHAT SHANKAR

YATISH DOSHI

MD- Capita India

ANAND KRISHNAMOORTHY

Director - GDC Risk & Compliance, Quality, Analytics and BPMI

SANTOSH VISWANATHAN

Director - Finance GDC

HEMAL VARMA

Director - Human Resources

Associate Director - Business Change GDC

SASANKA PANDA

Director - Technology GDC

Capita Plc. is the UK’s leading Company in Business Process Management and Integrated Professional Support Solutions, Consultancy, Digital Services and Software Businesses. It is an FTSE 250 company with a 25% share in the UK business process outsourcing industry. The Company is helping millions of people to transform and simplify the connections among companies and clients, between governments and people through creative solutions.

chat, email, texts, IVR, Internet and outbound processes via their customers across the industry. They are also the trusted strategic partner of each client to meet their organizational needs, facilitate change and help in their potential development and expansion. They have nearly 11,000 employees, where they provide customer engagement and back-office services to almost 50 clients globally.

In Mumbai, Pune and Bengaluru, Capita India runs five state-ofthe-art enterprises, and the first customer of Capita in 2004 was a big UK media house. With more than 3000 FTEs in 2008, in five years from its start-up in 2004, they have been the largest backoffice provider in the L&P industry. Also, the Company is proud to run a webchat for a leading multinational telecom company.

The USP of Capita is spellbinding through multiple dimensions. The Company is the first corporation to be certified by the Good Business Charter. Besides, by transforming their operations, the goal of Capita is to add value to their customers, and reducing costs to ensure customer loyalty. Here, the Business has a strong culture of constant development, innovation, and automation. Capita believes in delivering services to sectors that impact customer’s lives.

UNIQUENESS AT ITS BEST

The market leader operates across six divisions: software, technology solutions, people solutions, customer management, government services and specialist services in the UK, Europe, India and South Africa.

Capita’s technological advancements include the deployment of contact centre platforms for the succeeding generation. Capita follows an omnichannel approach and position technology accelerators such as artificial intelligence and natural language processing, to provide a cheaper, quicker and an improved customer service. Further, the Business is set-up

Capita has a long history of change execution, partnering with multinational brands across industries. Here, they manage over 100 million customer communications per year through voice, www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

to help companies turn to these new ways of delighting customers. Also, Capita’s Chatbots let customers lead the same conversation in multiple platforms, and it provides insights on customer grievances through CSAT, NPS, FCR, others. The mogul’s approach to quality assurance guarantees a continual emphasis on the efficiency of the service. Also, to ensure innovation and improvements, the quality assurance team works closely with the operations team. The giant does not possess an R&D department and conducts surveys for customers and workforce. All these inimitable moves offer a room for growth of the Company. Besides, Capita takes care of their employees in the best possible manner by respecting and compensating them well, thus ensuring their employees’ loyalty. Interestingly, Capita’s ‘Local Heroes’ initiative honours employees who have gone beyond their call of duty to uplift Capita’s name. At Capita, by cracking growth and optimizing the clients’ and employees’ experience, the Company boosts its business results. In a welcome move, Capita’s inhouse counselling service offers one-to-one counselling assistance to over 200 associates and all free-of-any-charges. With the aim for personal development of employees, Capita offers courses and certifications through the ‘Let’s Learn’ programme. For workers who are working from home, the Company chairs ‘Let’s Reel’ (an in-house curated video series held daily on workplace-related topics).

BETTER OUTCOMES DURING COVID

“At Capita, the aim is to help clients as they adjust to unprecedented conditions” Capita has taken astonishingly excellent projects to battle the COVID, which are: • To support the COVID-19 relief effort, Capita deployed its biggest ever virtual workforce to a UK government agency. • It launched a new digital solution that allowed an initial cohort of 200 callhandlers and managers to be remotely trained and deployed in just four weeks. • It supported one of the retail clients by helping dissatisfied clients with orders delayed by lockdown, in order to upgrade their brand image. • With the one-stop-shop application ‘mIntouch,’ the Internal Job Posting software had more than 80 success stories. • In three ways, Capita has guaranteed better results: • The conversational AI tool from Capita enables its customers to scale rapidly, reduce workloads for agents and ensure BAU operations.

•

• • •

When operating from home, their interactive contact centre technology lets their agents communicate securely. Although analytics can guide their decisions, cloud-based telephony can improve capacity. This alternative would relieve their teams’ pressure, increase flexibility, decrease overheads and be up to 80% more cost-effective. Main advantages that consumers can avail in the above steps are as follows: The increase in incoming calls can be handled better by people. In addition to managing the client’s outbound communications, agile teams become specialists in customer messaging.

BEHIND CAPITA INDIA’S SUCCESS

Since 2008, Sanjay Razdan has been in the forefront as the Managing Director of Capita India, post which he assumed the responsibilities of the Managing Director for Global Delivery Centres in 2019. Sanjay worked in India as Managing Director of Prudential’s UK and Tracmail. He has a Bachelors in Commerce from St Xavier’s College in Kolkata, and is a trained Chartered Accountant. In the foreign trading market of Tata Steel, he exported Steel and Ferro Alloys to worldwide steel conglomerates. Besides, he was also a founding member of NetPilgrim. This internet start-up was developed in India and was expanded to Silicon Valley. Mr. Arvind Prabhat Shankar is the current Managing Director for Capita India.

FEATHERS UNDER THE HAT

Capita India, at the India Human Capital Summit and Awards 2020, has been recognized for its excellent practice at the 29th World HRD Congress for Best HR Strategic Plan, Best Work-FromHome Plan, Most Innovative Leadership program, Best HR Engagement, and Best People Practices. Besides, this award shows the Company’s commitment: • For the years 2017 and 2020, Capita India was nominated for Working Mother & Avtar 100 Best Company for Women in India. • Great Place to Work 2020 certified nine people’s practices by Capita India, including 6 with 3-star ratings and 3 with 4-star ratings. • At the 28th World HRD Congress, Capita India won the ‘Fun at Work’ trophy. • At the Employee Engagement Summit & Awards 2020, hosted by UBS Forums, Capita India has developed a criterion for HR practices by being awarded ‘Best Innovation in Employee Engagement.’ • The Capita team helping one of Britain’s leading telecoms firms was rewarded with the 2017 GSA Awards in Outsourcing Innovation of the Year. • With Consumer engagement, Capita won the 2019 Verint Awards. • Engage Award 2019 – ‘Best Outsourcing Partnership’ with a client from Life & Insurance. • Capita achieved the ‘Most Innovative Service Provider’ by MENAIR Insurance Award in 2019.

“There is no singular way to solve a problem. However, showcasing the utmost confidence and trust in the workers is crucial. When an organization is facing errors in a process, they are precisely able to tell what went wrong, and learning from the mistake, is the biggest asset for an organization, as errors are gateways to advancements. The encouragement to have the Values of being Open, Ingenious, Collaborative, and Effective, for each person ensures having their VOICE.” ~Mr. Sanjay Razdan

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Empower Recruitments

Empowering Your Dreams To Reach The Pinnacle “The power to illuminate someone’s life is, a power divine like no other” Avishek Singh | Business Connect The above-stated quote is an excerpt of the enormous passion, endeavour, dedication and all the similar qualities recruiters exhibit in their work. The 6 Billion dollar recruitment industry has grown into one of the most lucrative segment, and plays an integral role in the Country’s development. The Indian market has homed a considerable quantity of recruiters, making it an extremely volatile sector. The situation, however, has proffered many challenges. As candidates have become rational, building a prolific image has become indispensable. On top of that, sourcing of talented and active candidates is a major challenge and paves the way for headhunting. Other than this, recruiters also face challenges in building a memorable experience for candidates, engaging with passive recruiters and transforming them into active ones, building proactive talent pools, and a lot more. A fierce passion to elevate people’s professional lives and a drive to turn this passion into reality accurately describes Rajeshwary Vijan, Founder of Empower Recruitments, a prominent Recruitment Consultancy from Navi Mumbai. What separates this consultancy from the herd is its ability to provide personalized and tailored solutions to bridge the gap between client and candidate requirements.

GIVING WINGS TO CAREERS “The idea to establish my brainchild was spontaneous yet propelled by a holy motivation to help others”, declares Rajeshwary. The motivation to do something good for others always rises from personal experiences. Rajeshwary holds 15+ years of experience in the HR recruitment industry, where she has upscaled many careers and built a robust network of social and professional people. Despite having a strong career, Rajeshwary aimed to shape the same for others and knew this wasn’t possible through a professional tenure. Furthermore, it was becoming a daunting task to maintain a balance between work life, family life and personal life. These avalanche of challenges made her ideate a holistic platform, not only to help candidates reach their desired destination but also have a work-life balance while marking her presence in the industry; thus bringing Empower recruitments to the light in 2009. The foundation of Empower Recruitments lies on one single focus, to boost the aspiration of candidates through tailored opportunities. The Company ranks amongst the best career placement providers in Mumbai and are commended for their integrity, work ethos and time-saving solutions. Rajeshwary’s entrepreneurial journey is also powered, by her sister Milan Sachdev (partner), whom she accolades as her greatest support.“My sister is my biggest motivation, in every challenge and in every decision, she has been an integral support to me”, acknowledges Rajeshwary.

EXCELLING IN ALL ASPECTS Empower Recruitments is coupled, with all industrial verticals, and teamed with like-minded professionals that keeps them updated, with emerging opportunities. They are tied up with notable MNCs, which helps them fulfil several aspirations to work PAN India. The integrated team comprehends to the manpower needs of their esteemed clients and devise coveted solutions. A recruiter’s competency shines on the ability to see beyond a candidate’s resume and identify their true potential. This goaloriented approach positions Empower Recruitments, as one of the pioneers of its segment not just in Mumbai but across the Country. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Rajeshwary Vijan | Founder The teamwork also keeps them, attentive to unprecedented challenges. During the COVID pandemic, when many organisations irrespective of their size were in desolation, Empower Recruitments displayed sheer will and strength to move forward. Being invested with digital adaptations, they swiftly shifted to work from home to ensure the business continuum. “The biggest challenge was sourcing candidates”, says Rajeshwary. “However, our ingrained motivation and a unified mindset kept our wheels in motion”, she further adds.

A LOOK AT THE PROSPECTS There was a time - recruiters were perceived as an entity who only provide jobs. But with the progression of Empower Recruitments and other pioneering agencies, people have realized – its more than what meets the eye. In its 11+ years of business, the Company has excelled in quality, facilitated careers of a large talent pool while sustaining like-minded people on board. After creating a prolific presence, for more than a decade, Rajeshwary aims to incorporate evolution in her brainchild through innovation and practices.

A TOKEN OF EMPOWERMENT “Be passionate about what you do and never give up. It may take days, nights and much more to reach your destination, but the fruition of your hard work has its own splendour” - Rajeshwary Vijan

Lifestyle

STEPPING INTO A DIFFERENT WORLD IS

CONSISTENTLY AN ALTERNATIVE LIFE, AS WE PROBABLY KNOW IT, HAS ARRIVED AT A TOTAL STOP…

The coronavirus pandemic has influenced the economies of a considerable number of nations and left its effect on all enterprises, leaving the travel industry as one of the most noticeably terrible hit parts. While a large portion of the nations has just been put under lockdowns, numerous others are going towards comparable measures. With the administration presently finding a way to handle the infection, the circumstance appears to have gotten intense. While worldwide traveler flights had just been confined, the stoppage of trains, transports, metros, taxis, household trips just as the lockdown will additionally affect the individuals who love visiting places. The coronavirus pandemic has unleashed ruin on the individuals who love to visit better places every once in a while.

PF Thus, we should not burn through our time dreaming how about we begin doing. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

0 Travel is the hardest-hit fragments in these flighty occasions. This intense impact was unexpected and nobody was readied. It is a sort of log jam when nothing appears in our control.

about them with the trip specialist, using call or email, to make sense of the best an ideal opportunity to visit. This time can likewise be utilized to design the spending plan and set up a careful format for the excursion.

Since going during the flare-up is getting less and less of a choice, different choices can likewise be investigated:

Individuals ought to likewise utilize this chance to go through quality with family and make recollections.

Securing new aptitudes, they have been stepping by step adjusting to the evolving times. Individuals can begin expounding on their past travel encounters, can likewise make a site, and begin taking a shot at that it would also cause them to return to the spots through returning to the recollections, additionally, they can deal with their writing or content aptitudes.

Polishing your aptitudes as well as seek after their diversions and interests, such as various cooking styles and dishes can be investigated on the web and one can take a stab at making those dishes that premium them, painting, Reading some groundbreaking books and if they want to take it out on the planet they can likewise make their youtube channel and offer their work to rouse other people who don’t have the foggiest idea what should they do or what are the other options. Business people and entrepreneurs far wide comprehend the estimation of the skill Presentation well indeed.

we are having a lot of time to know ourselves and to chip away at us, on the things we were leaving a result of not having the opportunity to take them under needs. this could be our best time of self-disclosure. Since voyaging has assumed a lower priority, individuals who love going to better places can benefit as much as possible from this opportunity to take a gander at fresher parts of voyaging. While travel is beyond the realm of imagination, one can probably make a rundown of their preferred places and talk

This time is likewise perfect to make up for lost time with all the arrangement and motion pictures in the not insignificant show one made.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

IIPC INDIA: SOWING THE SEEDS OF SUCCESS

Kriti Anand | Business Connect

COMPANY OVERVIEW IIPC India is a Professional Training Institute with international acclaim, with its presence in India & other countries like the USA & Germany. It helps its candidates by providing the latest knowledge in various courses with a practical approach, and provides corporate job opportunities to help them cultivate a career in the right direction. IIPC was established in 2014 with one dream: to standardize the education given to the youth. The youth is the future and helping them ensures a better future for all, where there is abundance of ideas and opportunities to grow and build together. IIPC India offers a variety of courses including Digital Marketing Courses, HR Courses and Data Science Courses for both Online & Classroom with many subsections and customizable modules to meet the expectation of every learning aspirant. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Behind the inception of IIPC India was the idea of giving back to the world, of leaving it better than they found it. The founders of IIPC, Mr. Tejas Kharat (Founder - Director) & Mr. Swapnil Dalvi (Founder - Director), were already engaged in the education sector and strived to help students build their careers. To accomplish more within the field and work without undue restraints, the founders took a step towards establishing an institute which would enable them to contribute more to their students’ successes. Mr.Kharat believes that the motivation behind IIPC was not money but the immeasurable gratitude that teaching as a profession brings. The team at IIPC values the opportunity to guide students towards the right path.

synchronized its business modules with the ever-changing technology in a way that enhances the predefined processes. The third-party applications can be used towards this goal, and help in providing value and ease to the customers. Be it a simple everyday app like WhatsApp, or a complex method like SalesForce, the applications can and do add value towards stimulating the business workflow. A LEARNER-CENTERED APPROACH IIPC India has designed its modules with special emphasis on the practicality of learning. The students are able to relate them with practical experiences, with the assessments on the LMS platform having practical implementations as well. For these practicals the students’ queries are sorted presently during the Live Interactive Training Sessions. The Trainers are given adequate training to engage students in the online sessions to keep the flow of conversation interactional, and make it mandatory for candidates to keep their webcams on to ensure their participation is 100%.

Mr. Kharat lives by the words of Tony Gaskins: “You either work hard to create your dream, or you will work hard to create someone else’s.” However, his dream is to help others achieve their dreams, when they resonate with his values and morals. In the corporate environment, when that got compromised, he knew it was time to work hard on building his dream to provide the same values and morals in his business, IIPC India.

IIPC India favors the 100% practical training module which benefits the candidates by increasing their potential and skills. They also have business projects and assignments which are compulsory for candidates, which eventually give them the advantage in the market while looking for a job or working on growing their business.

IIPC India has never failed to receive positive reviews from the students that have enrolled there. The institute’s uncompromising focus on providing knowledge has ensured that they live up to the industry standards. The institute invests its resources in complete market research to understand the needs of the companies and organizations for which they train students, and adjusts its modules accordingly. This benefits the candidates in a major way as they are set with the real time knowledge and corporate map of guidelines to follow in real life in their domains. This is one of the major factors that makes IIPC India stand out of the crowd.

When it comes to training and providing knowledge, the trainer’s skills and abilities to bond with the candidates and explain them the concepts is what keeps the candidates satisfied. The brand name and standards of IIPC India ensure that every Trainer meets the required criteria of being a great communicator, knowledgeable and well experienced so that they can impart their learnings and experiences acceptably. Everyone can copy products and services, in fact many have already done it, but the process and the person’s unique abilities are the ones which make or break this business. As said in a famous phrase, “You can act like me, walk like me, talk like me, you can be the next best thing, but you cannot be me”. IIPC India is proud to be the influencer and not a follower.

CHANGING WITH THE TIMES Being in the Educational Business Sector, adapting to sudden and huge changes was a part of the job. IIPC India has always kept itself up-to-date, but the pandemic brought about enormous shifts overnight, that were supposed to take place over three to five years. Online Learning and Training became the only feasible way to provide the educational service to many without putting them in harm’s way.

ACHIEVEMENTS AND FUTURE GOALS IIPC INDIA has maintained a 78% placement record consistently for the last three years. It has been recognized as an esteemed institute showered with a number of accolades, such as: • “Outstanding work in the field of Education” – Janseva Foundation India • “Social Activist Institution” – Pune Police Friends Association • “Excellent Digital Marketing Service Provider” – Chate Public School, Pune

IIPC’s adaptation to E-Learning Management System (LMS) was recently made public & Inaugurated by Honorable Mr. Praveenji Salunke (I. P. S., I. G., CID Crime, Maharashtra). Under LMS, they provide practical and engaging live interactive classes over preferable video calling applications. They have taken measures to ensure that monotonous video teaching format be discarded from the E-learning Modules, and have made it a two-way conversation where candidates can engage in real time and get their queries solved, which provides a decent replica of classroom training features. This is the first step towards revolutionizing the education sector. The institute also plans to involve some upgraded methodologies in training and live business projects to gain valuable experience in terms of Placements & Trainings for its candidates.

IIPC India has a clear vision and mission which is to standardize the training process all over the globe and become a globally recognized brand in the educational sector. The aim is to become one of the top ten institutes for providing quality Training for HR , Digital Marketing & Data Science to all the learning aspirants.

There are newer upgrades for the applications which we use to enhance the user experience and the app’s overall performance. Understanding that ‘change is the rule of Nature’, IIPC tries to build a dynamic process which keeps up with the trends and gives it the boost in making the workflow more efficient and feasible. IIPC India has

“Once you start providing a service desired and accepted by the customers, the money won’t stop flowing. The emotion, the community you build, and the jolly relations you create with your customers, that’s what differentiates a good entrepreneur from a great entrepreneur.” Mr. Tejas Kharat 43

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Cuisine

Immunity Supporting Tips for your Busy calendar As a bustling business visionary, you’ll be comfortable with pushing your limits and shuffling whatever number occupations as could reasonably be expected. However, it’s essential to turn your concentration towards organizing yourself and actualizing some resistance boosting hacks to guarantee you remain well for the season. A powerful robust immune system is basic for ideal essentialness, evading the feared influenza, and dodging different pathogens prowling around. Thus, we’ve made exceptionally viable, time-effective, and proof-based answers for occupied entrepreneur figures to give their insusceptible lifestyle some assistance

These eating routine neighborly picks have three parts that make them astounding: • • •

Long timeframes of realistic usability so they can be concealed for a bustling day They assist you with eliminating planning time to get food in your belly quick, and They offer the longest fortitude so you can keep your brain concentrated on your work

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Having a container of salsa in your storeroom is incredible when you need to break out the sack of tortilla chips, yet you can likewise utilize salsa to add flavor to meals when you don’t have new veggies available. (Alright, or when you would prefer not to invest the energy hacking up those veggies.) Combine with ground hamburger and a couple of seasonings to make a meatloaf, toss a quarter cup into an omelet, dump a container of salsa verde into a moderate cooker with some chicken bosoms to return to a warm, fiery pulled chicken, orbit onto a bit of white fish.

Eggs are a flexible wellspring of slender protein, so keeping twelve in your refrigerator will profit both your eavesdropper and your wallet—particularly since they keep going for about a month. Have them for breakfast, toss a couple into a bowl of singed rice or cook one to top your burger.

Talking about soup, you can generally keep boxed or (sans BPA) canned soup in your storeroom. They make incredible meal starters or can be eaten all alone. Simply be certain the one you get is low in swell initiating sodium and wellbeing hurting added substances. (Anything lentil is normally an extraordinary decision.) And when your bustling self is floating towards making a cut of flame-broiled cheddar, in any event, you’ll have a serving of veggies through tomato soup to oblige it.

Broccoli is supercharged with nutrients and minerals. Stuffed with nutrients A, C, and E, just as fiber and numerous different cancer prevention agents, broccoli is perhaps the most beneficial vegetable you can put on your plate. The way to keeping its capacity flawless is to cook it as meager as could be expected under the circumstances — or even better, not in any manner. ResearchTrusted Source has indicated that steaming is the most ideal approach to keep more supplements in the food.

spinach made our rundown not on the grounds that it’s plentiful in nutrient C — it’s likewise pressed with various cancer prevention agents and beta carotene, which may both increment the disease battling capacity of our resistant frameworks.

Like broccoli, spinach is most advantageous when it’s cooked as meager as could be expected under the circumstances with the goal that it holds its supplements. Nonetheless, light cooking makes it simpler to retain nutrient An and permits different supplements to be discharged from oxalic corrosive, an antinutrient The count clearly doesn’t stop here yet we had a go at sharing some must-have nourishments. in continuation, there is substantially more food like Kiwi, Poultry, yogurt, beans, bread, milk, and some more.

Begin boosting your immunity today. 45

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

SYNDICATE LIFE SCIENCES EXCLUSIVE HEALTHCARE SOLUTIONS AT A REASONABLE PRICE Indranil Roy | Business Connect Indian Pharma is the world’s third-largest drug manufacturer by volume and leads the global market on generic drugs. Despite being a pioneer, many states in India face the scarcity of qualified medicines. The problem remains largely unattended - many people have to pay a high price, to purchase vital medicines. Syndicate Life Sciences - is an ISO 9001:2015 accredited pharmaceutical products manufacturer and supplier, tethering especially to unattended medical needs. Its forte resides on qualified pharma formulations at a relatively affordable price.

OVERVIEW OF THE COMPANY

Headquartered in Hisar, Haryana, Syndicate Life Sciences marks its presencewith formulations ranging from Tablets, Capsules, Injection, Syrups – Dry Syrups, Ointments, and several other prominent products. It has a state-of-the-art manufacturing unit, which ensures the finished products are‘Effective’,‘Safe’,‘Pure’ and has ‘excellent quality’, above all. It has formed its competency in addressing varied medical branches like Ortho, Gastro, Urology, & Gynecology, etc.

Through its valuable products, it has revoked a widely propagated myth – formulations of established Companies ensure better quality. The ingrained focus of Syndicate Life Sciences is –

“

Well being of people through an effective and innovative range of drugs

“

A GLANCE AT THE UPPER ECHELON

Syndicate Life Sciences’ journey in the Pharma Industry has been handheld, by Nitin Bhayana (CEO) and three of his friends Sagar Uppal, Sunil Mehta and Lovkesh. Nitin & his friends has accomplished a noteworthy career as a medical representative in established pharma companies. During there last tenure, they was stunned, with the entrepreneurship opportunities that space holds. They realized the opportunities will tend to various pain points of society. This became the initial idea behind conceptualizing Syndicate Life Sciences. Furthermore, Nitin’s Hometown then lacked brands, having essential antibiotics or other prominent medicines.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

The challenges made Nitin seek out like-minded professionals, and brought three other individuals - Sagar Uppal, Sunil Mehta and Lovkesh. The quartet ensembles more than - 2 generations of experience in the pharma space.With sizeable expertise and a firm passion, they found Syndicate Life Sciences, not only to address their regional problems but to attend to the same for the entire country. As of now, the Company has partnered, with recognized distributors in various cities of Maharashtra, MP, Orissa, Karnataka, etc. The Company is powered, by excelling experience and technology, helping it stand at the forefront of Indian Pharma space.

COMPETENCY SPANNING OVER A DECADE

“

We intend to be on that section of the industry, which releases new formulations as soon as their patents are published. declares Nitin

“

Its services are driven by research and innovation, as such, it contrives new formulations from time-to-time. The Company has further forayed into dermatology and Ayurveda to build a presence there as well.

‘PHARMA BUSINESS OPPORTUNITY’ – HELPING ASPIRERS GROW

“

Our formulations inspire new heights of quality, virtue, and viability -Leadership team, Syndicate Life Sciences.

“

The Company excels its efficiency beyond its business and creates opportunities for aspirers. It provides franchise business opportunities on a monopoly basis, eventually spearheading its excellence in the industry. Franchisees are backed with untiring support and facilitated with promotional materials like visual ads, visiting cards, catch covers, reminder cards,qualified sam-

ples as well. The process ensures an economic raise for the company and the franchisee while customers get tailored medicine.

COHESIVE WORK CULTURE

Integrity and cohesiveness - these are the two core pillars of Syndicate Life Sciences’ business continuum. Despite being in individual departments, transparency - is ensured between all. Everyone can discuss their issues, with the directors and these powers a trust between hierarchies. Syndicate Life Sciences attends to employees’ contend. TheCompany celebrates Anniversary Day on its premises, and social gatherings as well. Furthermore,annual meetings in various exotic locations, which are not just for discussing and acknowledging yearly attainments, but a part of their recreation as well.

ADDRESSING THE COVID-19 CHALLENGES

In the advent of COVID-19, the biggest challenge for any Company was staying connected with its customers, employees, etc. and Syndicate Life Sciences stood with no exception. Pharma Industry was considered into operations by Govt. to tether the availability of essential medicines; this gave Syndicate Life Sciences an upper hand. Amid all the hostility, the first thing the Company assured was the availability of its products. On top of that, managing and ensuring the safety of its people was an indispensable duty. The supply team, which co-ordinated with healthcare

practitioners, were equipped with proper safety equipment to steer clear of any infections.

“

Covid-19 was the terror of a century for all of us, our biggest challenge was staying united with stakeholders. -says Nitin

The lockdown triggered by Covidintroduced a gigantic wave of unemployment all over the country. Nevertheless, Syndicate Life Sciences ensured zero retrenchments and complete remuneration to employees. Staying synced with everyone while ensuring continuity in operations - fostered a freewheeling supply chain and revenue flow, helping the Company sustain through the turbulence.

THE ROAD AHEAD

With proper teamwork and innovation, Syndicate Life Sciences has sustained a prolific journey in a very competitive market. Going forward, the Company is foreseeing a PAN-India presence, and spearhead the pharma space. The Company encompasses a wide variety of pharmaceutical formulations that can save the lives of the needy. The nationwide presence will help in attending to unavailability of medicines across the country.

A TOKEN OF WISDOM

“

Build your business on the ethos of persistence and qualified products. It often takes time in building quality, but the fruit it bears is delightful. -Nitin Bhayana

“

Syndicate Life Sciences has addressed to diverse ailments and diseases and has a grasp over prominent segments. Syndicate Life Sciences is a proud supplier to Pharma PCD & Pharma Franchise for distribution of their wide array of Tablets, Capsules, Injections, liquid, Soft Gelatin, Creams, Lotions, etc. It has accomplished bulk demands and built a robust and sustainable supply chain.

NITIN BHAYANA | CEO

“

Syndicate Life Sciences’ finesse is accredited by several regulatory boards starting from Drugs Controller General of India (DCGI), WHO and GMP as well. These accreditations foster their core values of Service, Integrity, Quality, Customer Satisfaction & Innovation.The Company has established associations with many renowned healthcare professionals and medical institutions, which further accommodates them with trends and helps to upscale the quality and standards. Some products are outsourced as well; they are ensured, with the same inclusive quality and standard.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Growth

7 TOP TIPS TO BOOST YOUR STARTUP BUSINESS Here are 7 valuable tips to give your fledgling company a boost: CASH FLOW FORECASTING

As Sir Richard Branson says “The cash flow of a company is the life and blood of a business, so never take your eyes off it.” Budgets that are long-term must provide reasonable estimates of potential revenue and expenditures. Start-up costs vary, but when they do, entrepreneurs should be prepared for the worst-case scenario. Since anything can happen over a business’s lifecycle, it’s best to build longterm budgets and financial estimates. Forecasting aids company owners in putting aside money for potential expenditures. These expenses can be both personal and business-related.

CUSTOMER SATISFACTION SHOULD BE PRIORITIZED

Plan to continue reinforcing your brand and strengthening your image by focusing on customer service and satisfaction. The brand of a business is simply how it is viewed. A happy customer is more than a recommendation; it’s a powerful branding statement.

ENHANCE YOUR SOCIAL MEDIA PROFILES

The advent of social media has altered how companies operate and how the general public interacts with them. While it used to be much more difficult for a customer to share their questions or experiences after a brand encounter, it is now easier than ever for the two to communicate and share details. The best websites are LinkedIn, Facebook, Twitter, AngelList, and Pinterest accounts. If you want to reach a larger audience, being more engaged with social media will help. It’s important to remember that social media is a two-way platform that allows people to communicate and share information. Rather than simply posting ads on your platform, try to engage with your potential and current customers by answering questions and providing opportunities for them to communicate with you further. Your customers will appreciate the effort, and you will appreciate the outcome.

PROVIDE THE AUDIENCE WITH USEFUL KNOWLEDGE

Many people, on the other hand, make the popular mistake of believing that marketing consists solely of commercials and promotional material. In reality, it’s a way of better communicating with your audience by getting a better understanding of their desires and needs, as well as demonstrating your importance to them. Sharing valuable and insightful content with your audience is a perfect way to do this. This will demonstrate to them that your goods or services are important to their needs and that you have the expertise and knowledge necessary to provide accurate information. An e-book or guide, case studies, infographics, blog posts can be a powerful tool for disseminating material, it’s worth taking the time to learn how to write one.

TAKE EXPERT ASSISTANCE WHEN REQUIRED, DON’T HESITATE TO CONTACT It’s tempting for new business owners to try to do everything themselves because it’s a good way to save money. However, this can sometimes stifle a company’s growth, and in some cases, relying on the experts is more effective. Take new ideas from experts to improve your business. Paying an expert will also save you time and allow you to concentrate more on the tasks you are better able to do if you are attempting something you are unfamiliar with, particularly if you are taking on a task that needs a highly specific skill set.

MAKE GOOD FRIENDS

Make an effort to form new friendships. Meet new people, strike up a conversation, and build meaningful relationships that will enhance your life and well-being.

BUILD AN ADVISORY BOARD

Business advisory boards can be extremely beneficial to a company’s growth. People with connections to top professionals with a variety of skills may be brought in as low-cost advisors to help the company expand.

Marketing is one of the best means of successful business promotion, and it can be a powerful way to expose the company to a wider audience.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Running a company necessitates a high level of organization and adherence to a strategic plan. It’s important to strike a balance between all of your focus areas, as this will help you better manage your resources and coordinate your finances. The best part for Indian businesses is that the country has been declared the world’s third-largest tech start-up hub. Furthermore, India’s Ease of Doing Business index has risen significantly from 130 in 2016 to 63 in 2020. According to the most recent reports in India, start-ups come from 54 different sectors, with IT services and Healthcare & Lifesciences registering the most start-ups, followed by education. Thousands of young entrepreneurs have taken the plunge into starting their own businesses in the last few years as a way to gain leverage over their professional careers or raise their profits.

“

Entrepreneurship can be described as recognizing change, seeking opportunity, accepting risk and obligation, innovating, bettering resource use, generating new value that is meaningful to customers, and repeating the process. Budget 2021 has recognized the importance of start-ups and small and medium-sized businesses (MSMEs) in India’s future, which includes growth in technology-driven and manufacturing businesses, which will help India achieve its goal of a $5 trillion economy.

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