Distinguished IT Companies Of The Year 2023

Kajal Dobhal

Kajal@businessconnectindia.in

ESTABLISHING A POWERHOUSE OF INCREDIBLE INNOVATIONS…

Let’s admit it. The IT industry is quite competitive. Here, surviving and later thriving, are long-term processes and require unfaltering determination and ceaseless hard work. It has been observed that certain IT companies shine brighter than the rest, their contributions are truly transcending the boundaries and revolutionizing the way we live and work. Therefore, what could be a better way to applaud their service than releasing an exclusive edition highlighting the subject as a media house?

Yes, we are back with yet another collective of insightful narratives, Distinguished IT Companies Of The Year 2023. As the name suggests, these IT companies have become powerhouses of innovation, consistently pushing the boundaries of what is possible and driving progress in the digital era. Today, we celebrate these remarkable organizations and their impact on the global business landscape. Based on our incessant research, we brought profiles of various companies that proved their fortes in diverse industries: from groundbreaking hardware advancements to cutting-edge software solutions. Each of these ventures poses a great future goal for mankind based on their innovative competence. We firmly believe they deserve every bit of the acknowledgement as they have successfully introduced game-changing products and services that transform the way people interact with technology.

As a pioneer in the field of technology enablement, DataCouch managed to top our list of unique IT solution providers and is highlighted at the forefront. The organization is leading the way in assisting organizations to enhance the agility of their technology teams, leadership, and business users. With a steadfast dedication to empowering businesses to leverage data tools to their fullest potential, DataCouch has emerged as a trusted and influential leader in delivering top-notch Enterprise IT Training, Consultation, Transformation, Virtual Lab Solutions, and Managed Services solutions. Do check out its complete story as it is stuffed with remarkable insights into the IT industry and unexplored aspects of the organisation. We hope it will rekindle your entrepreneurial spirit and motivate you to pursue your dreams.

Putting an end to this editorial, I would like to extend heartfelt gratitude on behalf of Business Connect to all our esteemed readers. I am sure that the triumph tales/marvels of all the featured IT companies in this edition would inspire you all to embrace innovation, collaboration, and a commitment to excellence irrespective of your goals as these three in perfect balance could create wonders… Bid adieu… until next time…

Vol - 5|Special Edition|June 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Kajal Dobhal | Sugandh Bahl | Dr. Amit Mishra | Avishek Singh | Kriti Anand | Sanjay Maurya

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Vikash Kumar | Archana Mawar | Kazim Barati | Rahul Kumar | Abhishek Mishra

Vijender Saroj | Karan Sharma | Kavita Tiwari | Sonali Priya | Kamaksh Panwar | Suful Bhattacharjee

Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta | Archana Mawar

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Sweta | Shweta Kumari | Rekha | Khusboo | Hitesh | Khushi | Nupur | Gunjan

Finance Team

Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Pawan Yadav | Vishant Saroj | Vandana Gusain

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari | Simran

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Publisher & Editor : Abhishek Kumar Dubey

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Draupadi Murmu Success Story

From civil servant to India’s youngest president

Droupadi Murmu took oath as the 15th President of India on July 25 at the Central Hall of Parliament. She now holds the distinction of being India’s first tribal president and the second woman to hold the office. She was the first female governor of Jharkhand. In addition, she was the first tribal leader and woman from the Odia tribe to be appointed governor of an Indian state and hold the position for the entire tenure.

Draupadi Murmu has been a Bhartiya Janata Party supporter and between 2015 and 2021, she was the ninth Governor of Jharkhand. In 2022, the National Democratic Alliance picked her to run for president. Murmu made history by becoming the first indigenous person and the second woman to hold this position after receiving a majority of the votes. Murmu will be the first president born after independence and the youngest president till date.

Personal Life:

Draupadi Murmu, the daughter of Biranchi Narayan Tudu, was born into a Santali tribal family on June 20, 1958, in the village of Baidaposi in the Odia district of Mayurbhanj. Under the Panchayati Raj structure, both her father and grandfather were chosen sarpanches. She graduated in arts from Rama Devi Women’s College. Her husband was a banker named Shyam Charan Murmu, who passed away in 2014. She had 3 children- 2 sons and 1 daughter. Unfortunately, both her sons died. Between 2009 and 2015, a 7-year period, she lost her husband, two boys, mother, and brother. Her upbringing had been challenging since she was born into a tribal family that was battling with poverty in one of the most remote and underdeveloped areas of the country.

Despite all challenges, she was able to earn her undergraduate degree in the arts at Ramadevi Women’s College in Bhubaneswar, where she also had a junior assistant position with the state of Odisha’s irrigation and electricity division. She began her career in politics as the Rairangpur NAC’s vicechairman. Also, she received the Best MLA of the Year 2007 award from the Odisha Legislative Assembly. As a former employee of the transport, commerce, fisheries, and animal husbandry ministries of the government of Odisha, she had extensive administrative experience.

Political Life:

Murmu comes from a tribal community and started her career as a teacher. Being from a political family, she soon entered into Odisha politics. In 1997, Murmu became a member of the BJP and was chosen to serve as a councillor for the Rairangpur Nagar Panchayat and then again was elected in 2000, to lead it.

She served as the Minister of State with Independent Charge for Commerce and Transportation under the BJP and Biju Janata Dal coalition administration in Odisha from March 6, 2000, to August 6, 2002, then again for Fisheries and Animal Resources Development from August 6, 2002, to May 16, 2004.

She was chosen to lead the BJP in Mayurbhanj as both state and district president of the Schedule Tribe Morcha. She held the position from 2006 and 2009.

On May 18, 2015, Murmu took the oath of office as the first female governor of Jharkhand and served till 2021.

Apparently, Draupadi Murmu was also a nominee from NDA for the previous presidential election which was in 2017. She was 59 at that time and luck was considered to be by her side. In 2022, the time really has come for this woman tribal candidate to occupy the highest office of the country.

She studied at the Unit 2nd High School and Rama Devi College which is now a university in Bhubaneswar. She started working as a junior assistant in the State Irrigation and Power Department from 1979 to 1983. Then, she joined Sri Aurobindo Integral Education Centre at Rairangpur until 1997.

Some Facts about her:

• She loves reading and knitting

• To take care of her children, she left her gover ment job in 1983.

• She was the first governor of Jharkhand to complete 5-year term

• In Pratusha Benerjee’s suicide case, she met her parents to console them in 2016.

• She donated her eyes to the Kashyap Memorial Eye Hospital in Ranchi in 2016.

• She fell into depression following her sons’ and husband’s death. She started following Brahmakumari Nirmala who made her able to fight the depression. Brahmakumari Nirmala tied a Rakhi to Draupadi.

• She was also a candidate in 2017 Indian Presidential Elections from Jharkhand but couldn’t win.

• Now, in 2022, she has been provided Z security after her selection for the Presidential post.

• After her election for the president post she has been shown sweeping the floor of a Shiva temple in Rairangpur on many news channels

Atver Lifestyle

Envisioned to Upgrade Man’s Style with Elegant,Versatile, Premium-Quality Accessories

Accessories can completely change an outfit; with only a few well-chosen pieces, you can instantly transform a plain outfit into one that is alluring. Introducing an international premium contemporary accessories brand based in India –Atver Lifestyle Private Limited. It is renowned to bring the newest trends and fashion-forward accessory solutions by consistently experimenting with new materials, designs, and styles and pushing limits in the field of men’s accessories.

The name ATVER is a combination of the words Atelier and Vertex. The brand name accurately captures the core characteristics of the company. They believe in the saying, ” Men are also worth staring at!”

Atver Lifestyle is one such initiative envisioned as a pioneer in the men’s fashion industry. They adhere to the viewpoint that fashion should not be exclusively associated with women. Men should also have unique options and selections for clothing and accessories to set themselves apart. Metal bow ties, metal pocket tucks, and other items are among their product offerings.

The Stars of the Show Mansi, Co-founder Mansi comes from the Tamil Nadu town of Villupuram and has a bachelor’s degree in fashion and lifestyle accessory design from NIFT, Chennai. She inherited restrictions in her life as a result of being born into a traditional Jain family. But she was always devoted to breaking down barriers and proving that there are no inherent differences between men and women. She wants to set a good example for other women in these neighbourhoods. Because of her design background, she has always hoped to upend the Indian jewellery and accessories industry. Currently, Mansi is in charge of Atver Lifestyle’s logistics and operations.

Shyam, Co-founder

Shyam, a NIFT graduate with a degree in fashion and lifestyle accessory design, also pursued a master’s degree in design from IIT Guwahati. He is from the capital city of Jharkhand, Ranchi. Shyam’s journey has been challenging. Due to financial issues at home, Shyam was forced to leave his city shortly after completing his studies at school and look for work. He moved to Chennai with his friends and worked at a call centre to pay for his education. After completing his graduation at

Mansi Bohra - Co-founder Shyam Kumar Singh Munda - Co-founder

Gulshan | Business Connect

NIFT Chennai, he was picked for admission to IIT, Guwahati. Throughout his stint at IIT, he has been actively developing strategies for Atver lifestyle. Shyam is currently in charge of marketing and online sales at Atver Lifestyle.

Garima, Co-Founder

Garima is a native of the Bihar city of Patna and has a bachelor’s degree in fashion and lifestyle accessory design from NIFT, Chennai. In a city where the majority of people consider earning solid government positions, she thought about pursuing a career in the arts. She has always been passionate about jewellery creation and has always wanted to start her own design business. Garima serves as the head designer for Atver Lifestyle at the moment.

All these three people were thinking about doing something related to the fashion industry when COVID occurred. They knew that everything would eventually be done online. After some thought, they decided to fill the gap in men’s fashion industry. Atver Lifestyle was established at that time with the vision of being the top men’s accessory company in India. In a market that is price sensitive and where trends change quickly, they were debating how to debut something distinctive in the Indian market, from designing to sampling, when they ultimately decided to build classic men’s accessories that any Indian man would wish to wear.

Stupendous Vision with an Extraordinary Mission

Their vision is to establish themselves as the ultimate shopping destination for people who value style, sophistication, and quality. By offering an extensive assortment of high-end accessories, such as bow ties, pocket tuck-ins, and other items that complement a modern man’s way of life, they collaborate to develop a culture of elegance and refinement. Offering outstanding customer service, tailored recommendations, and a seamless shopping experience that embodies the brand’s dedication to excellence can help achieve this. The ultimate goal is to provide the clients with an unmatched feeling of elegance and confidence, enabling them to feel their best in every situation.

They strive to deliver a premium experience to our customers, from the moment they visit the website to the moment they receive their purchase. This can be achieved by offering exceptional customer service, personalized recommendations, and a seamless shopping experience that reflects the brand’s commitment to excellence. Ultimately, the vision is to provide customers with an unparalleled sense of style and confidence, helping them feel their best in any situation.

Atver’s mission is to provide men in India with fashionable accessories that boost their sense of style and selfconfidence while simultaneously emphasising ethical and environmentally friendly production methods. By consistently advancing the product range and using the newest technologies and materials, they work to provide classic, high-quality products that are intended to elevate a man’s style while enhancing his overall appearance.

to increase the proportion of younger customers. Influencers can reach extremely specialised audiences. Instead of relying on thousands of followers, influencers help them ensure that a very specific audience that is likely to be interested in the product reads and interacts with the content. The majority of their revenue comes from Instagram, so they occasionally run Facebook and Instagram advertisements.

The Significance of R&D

The significance of R&D Research and development (R&D) is essential to the expansion and success of any business. It gives the company the ability to innovate, raise productivity, boost revenue, enhance client satisfaction, and broaden its business. This could give the business a competitive edge in the market and help it keep ahead of its rivals. Companies that produce accessories can produce goods with novel materials, designs, features, and functionalities to fulfill the shifting demands and preferences of consumers by investing in R&D.

Words of Wisdom to the Budding Entrepreneurs

Identify a market problem or opportunity, and create a compelling value proposition to stand out from the competition. One needs to have a clear vision in order to develop a strong business plan. Be adaptable and always eager to try again. Build a strong team, and don’t be hesitant to ask mentors and experts for advice. Pay attention to customer feedback and act to solve any issues.

“Always keep in mind that being an entrepreneur is a journey, not a goal.” Success requires patience and diligence. Keep your attention on the task at hand, remain dedicated, and continue to develop.

A Note from the Core Team

“Strategy is a commodity, whereas execution is an art.”

We believe that execution is more important than preparation. Even the best strategy will fail due to poor implementation. When a bad idea is carried out successfully, it frequently works. Despite the fact that it may seem simple, putting in more effort is frequently a quick fix for a mistake. Imagine that each goal requires a minimal amount of effort to be completed. If you don’t put in at least this much effort, you won’t succeed. You might have to work harder if your plan is inadequate.

Execution is critical to success. It stands for a methodical procedure or a logical series of related tasks that enables a company to implement a strategy successfully. Business owners must constantly enhance their companies if they want to continue growth and success. To achieve this, businesses must continuously outperform their rivals and adapt to the varying needs and preferences of their clientele. Finally, it’s imperative to keep up with technological and commercial advancements. By doing this, you may take advantage of fresh opportunities and maintain a competitive advantage over your rivals.

The Marketing Strategies at a Glance Atver’s marketing plan includes influencer marketing as a way to increase sales and brand recognition. Their objective is

Evolving your business is essential for staying competitive and profitable in today’s ever-changing marketplace.

“It’s time to re-gender fashion.”

BIGFORMULA Solutions: An Incredible

Legal

Tech Brand

Delivering Custom-Built, Tech-Enabled

Solutions to Drive Growth Through Technological Transformation

As Business Connect introduces its brand-new edition, highlighting some inspiring stories that have created waves of change and introduced innovative solutions, our team has ensured special coverage on the outstanding story of a leading legal and justice tech firm that enhances accessibility and empowers participants with cutting-edge technological solutions and custom-made platforms, BIGFORMULA Solutions Pvt. Ltd.

The journey of this incredible firm begins in 2019 under the dynamic leadership of Anu TS, CEO of BIGFORMULA Solutions, which back then developed small and medium-sized employee performance management solutions for agencies involved in dispute resolution. That experience taught the team the complexities of handling paper-based operations, particularly within the legal industry.

Today, BIGFORMULA Solutions strives to develop specialised, technologically advanced products for the legal sector in this fastpaced age of technology and the Internet, where personalisation and delivery are the buzzwords. Their aim is to operate within the legal system digitally, to improve accessibility within the international legal and judicial systems, and to empower their participants through the deployment of cutting-edge, custom digital solutions.

“In India, the adages surrounding law, or the legal system have never been one motivate or inspire anyone facing a legal issue. Regardless of whether you win or lose, legal processes used to be famously exhausting and used to drag on for a long time. We understood from early on that technological solutions could potentially transform this scenario and make it so that legal processes are no longer exhausting and better yet, they can be completed from anywhere in the world. We aim to become a justice technology company that leads the transition into a more comprehensive, sustainable, equitable, and transparent legal system one where justice is universally accessible, and the opportunities are endless”, asserted Anu.

Dynamic Leadership: Steering through Success

CEO and co-founder of BIGFORMULA Solutions, Anu TS is an accomplished, goal-oriented, and compelling leader with an ability to comprehend society’s fundamental flaws, particularly those related to law and justice. She has various short-term certifications in leadership and technology and a bachelor’s degree in business from a prestigious university in southern India.

“After years of extensive experience in sales and marketing of technology products and services, not to mention a healthy and avid interest in art and culture, I have found my place with BIGFORMULA Solutions. As its co-founder and CEO, I have had the opportunity to build something unique in its being and its value”, the inspiring lady shared.

What Makes BIGFORMULA Solutions Stay Ahead of the Curve?

BIGFORMULA Solutions specialises in creating customised, tailor-made digital solutions that serve the varied needs and requirements of the legal industry. With a team of young, like-minded, tech-savvy professionals, they pave the way for a more digital and intelligent future. They are experts in figuring out new and innovative methods to ensure that the digital future they envision is credible, inclusive, and equitable for everyone.

Another significant USP of BIGFORMULA Solutions is their capacity to find the right balance between providing users with simple and easy-to-use platforms when seeking dispute resolutions and at the same time preserving the integrity and efficiency of the agency providing the resolution.

BIGFORMULA Solutions’ strengths lie in its inventive approach to collaboration. From developing bespoke platforms and web and mobile applications that render high-quality user experiences and interfaces to consulting and assisting in a company’s holistic digital transformation to providing solutions for digital marketing, every step of

Anu TS CEO

Puja | Business Connect

the way, they incorporate feedback from customers and other industry experts. As a result, current and potential customers are starting to see the benefits of the strategy.

Overcoming the Hurdles Along the Way

As mentioned earlier, there is still some resistance within the legal industry to the use of technology in legal and judicial processes. There are several myths and rumours that claim that technological solutions will make lawyers or court officials obsolete. They are misleading, of course, but they also make it more challenging for the team to persuade those who are afraid of losing their jobs that technology will make their jobs even more efficient — that it will not only evolve their capabilities but also broaden their scope, reach, and profitability. Lack of funding for the industry would be the next biggest problem. Unlike most other industries, there aren’t many private funders currently looking to invest in and promote digital transformation within the legal industry.

BIGFORMULA Solutions is making progress despite these obstacles. They have had the chance to learn from the procedures of numerous people working in the field through frequent and intelligent interactions with them, as well as to work together with them to identify solutions that will be beneficial for everyone concerned.

The Significance of R&D and Technology Behind the Company’s Growth

The entire journey of BIGFORMULA has been one of intensive research and learning. It serves as the foundation for all their endeavours and has helped them get to where they are now, having evolved from being performance management system experts to a top legal and justice tech company capable of offering comprehensive, data-driven solutions that address the various processes in the legal sector.

There is no denying that the future is going to be technologically driven. To keep up with the pace, firms, and industries across all sectors—including the legal sector—will need to undergo digital transformation. “At BIGFORMULA Solutions, we believe that we can play a crucial role as courts embark on this innovation”, said the visionary leader.

Noteworthy Milestones or Accolades on the Way

BIGFORMULA’s journey so far has been full of learning, excitement, and joy. With every new person joining the BIGFORMULA family, they have managed to find a whole new way to make their collective dream a reality.

“Every day we learn something new about ourselves, our capabilities, the industry and its practitioners and the technology to which we are inexplicably tied to. So, it is a little difficult to pinpoint to one specific moment in this journey and call it a noteworthy milestone”, said Anu.

“But if I had to, then I would point to the time we expanded our offices in Kochi and to the time we opened our office in Dubai”, she further added.

Industry Evolution Over the Years

In the past 10 to 15 years there has been a significant change in how technology is perceived. It has made its way into every sphere of our lives. This is a time of rapid technological change. This issue is not unrelated to the legal sector. It might be argued that the industry in India has embraced technological advances more slowly than in other countries. But the next phase of the digital revolution is well underway. Of course, the pandemic was a major catalyst for this. When courts were unable to work normally, they had to change their routine procedures and adopt technologically-aided alternatives to continue operating electronically. Concepts like cloud storage and virtual hearing were employed more frequently.

A Glance at the Future Prospects

The team is actively working to develop the next generation of digital dispute resolution systems that will be incorporated with emerging technologies like Distributed Ledger Technology and Artificial Intelligence. By eliminating unnecessary copies of data, enhancing security for the sensitive and controversial nature of the work, and augmenting the overall processes and procedures with sophisticated and intelligent support, these solutions will boost the efficiency of the legal sector.

The ultimate goal at BIGFORMULA Solutions is to provide the right access and the right solutions to the industry and help all parties involved make the right decisions that are data-driven, transparent, and equitable to all.

How to combine Yoga & Gym

Yoga and Gym are equally important and beneficial for the body and mind. One can easily combine yoga and gym but make sure that you do a Gym workout before Yoga. Mingling yoga and Gym enhances the overall performance and fitness of the body and mind and in return doubles the outcome with various health benefits. As we know food is important to fulfil all the nutrition requirements of our body, Yoga and Gym are the way to optimize the whole mechanism.

The term Yoga refers to a group of physical, mental and spiritual practices which originated in ancient India. The main aim of performing yoga is to control the mind and as an outcome increase concentration, still the mind and gain insight. As we all know, to become fit we have to do regular exercises but to remain healthy, wealthy we must do yoga. Yoga can not only enhance our external beauty but can also lighten up our inner beauty by taking care of our inner soul by healing our past wounds and upgrading our life. It also helps to build our confidence to represent ourselves in front of others. Doing yoga can bring enthusiasm to one’s life by giving them hope of living. It also gives a way to recreate life with a positive attitude and gives the strength to deal with any kind of task with a smile on the face. It also opens up the optimistic vision of a person to see the world from a different perspective. Yoga has a great impact on our mind, body and soul as it improves flexibility of the body, releases tension, improves posture, improves balance, helps in increasing concentration and increases blood flow.

The word Yoga –The Sanskrit word Yoga means - To join, to unite

In parallel to yoga, the word Gym refers to the place where you can do exercise with the help of machines and other equipment. The workout is majorly related to cardio in which physical activities are done to bring the body in shape, maintain the physical appearance and as a result upgrades the physique. It also emphasises on increasing the strength of the body. If we combine both these yoga and exercise and do it simultaneously then, it will result in extra benefits.

Full form of GYM -Gymnasium

First GYM recorded-3000 years back in ancient Persia

Below is given some benefits of combining yoga and Gym workout

In athletic performance yoga benefits by increasing core strength, improving balance, developing deep and relaxed breathing, increasing flexibility and range of motion and also recovery. Some of us can do handstands easily but can’t hold our breath for a couple of minutes so the combination of yoga practice and Gym helps you to come out of this and become a master in all strength exercises and yoga poses. Yoga indeed makes your body fit in all aspects of fitness like flexibility, strength, balance and endurance and to complete all these goals in a fitness regime, proper time management Plan with guidance is necessary. The schedule you make also helps to keep you on track to do your workout.

Let us see the various ways through which we can combine yoga and Gym and perform them simultaneously and these are the key techniques to remaining fit all the time.

Plan 1

Firstly, modify your weekly routine as per your workload by estimating which day you will have time, and which day is

Saturday -Stay active for the full day and go for a 1-hour walk and you can do activities that you love the most.

Sunday- Go for a walk for 30 minutes and then do some easy yoga poses and pranayama. You can also list it as a rest day.

Note the important points when planning your yoga and Gym combination schedule

your off day so you can get a better idea to make the best schedule for your daily day to get more out of your day and make it more productive.

Nowadays, there are many online workout or yoga sessions available that ensure anyone can get the total benefit by only clicking on the video and just doing them as per the instruction.

Monday- 20 minutes weight training- lower body, 20 minutes cardio, 20 minutes yoga asana and pranayama.

Tuesday - 20 minutes of weight training – upper body, 20 minutes full cardio and the last 20 minutes are for yoga practice.

Wednesday – 1-hour continuous yoga practice with full concentration and make sure posture needs to be clean and sharp so that proper results will be obtained.

Thursday – 20 minutes is for lower body weight training, 20 minutes of full body cardio and the remaining 20 minutes for yoga practice.

Friday – 20 minutes is for upper bodyweight training, 20 minutes is for steady state cardio and 20 minutes for yogic practice.

Always do your gym workout before doing yoga as it helps to warm up the body so the body becomes more flexible to do stretching of muscles and poses in yoga.

Before scheduling your whole day the thing that you have to keep it in your mind is that your body is not a machine so with work and workouts we need a proper hour of rest too which gives the body the time to repair for the next day. As one day off from a workout is necessary but make sure that you eat well and get a good night sleep so that your body gets a proper recovery time all the bodybuilding materials will be well utilised in the tissue of the body.

So for that reason try to make a balance between work and rest and space a couple of days between weight training sessions so that over workout would not result in injuries and do exercise of alternate body parts on an alternate day like upper body part exercise on one day and lower body part on another day.

USHERING IN THE NEW ERA VIA CONVERSATIONAL AI Chatbot

• What is Conversational AI and how every service sector is getting benefited from it?

In a simple manner, to enable the machine with the help of artificial intelligence (AI) to communicate with humans in a natural way similar to humans is called conversational AI. Conversational AI uses various latest technologies such as natural language processing (NLP), and machine learning to help machines to understand and interpret human language and respond accordingly. These technologies are used in building various applications Like Chabots, virtual assistants, and voice assistants and to provide a more personalized and efficient customer service experience.

Today, Conversational AI is being adopted across various service sectors to enhance the customer experience. Today every sector starting from Retail to Banking to Healthcare to Hospitality is getting benefits from Conversational AI.

Few of the use cases like in the Retail sector, retailers are used to provide personalized shopping experiences to customers. It can also help customers to find

products, answer product-related questions, and even provide recommendations based on customer choice. Similarly, Banking Chatbots are getting used by banks to provide customers with 24/7 support. Chatbots can handle basic banking tasks, such as checking account balances, transferring funds, paying bills, Transactions, Opening accounts etc.

In Healthcare also Chatbot can help to book appointments and remind them of medication schedules. During the Pandemic Chatbot market grows significantly.

• What are the Major components or technologies used to build Chatbots?

Major components of conversational AI are Natural Language Processing and Machine Learning (ML). NLP is used to understand the language and intent of the input message and take corrective action. As the system tries to understand the language, users can ask the same questions in multiple ways, the system is now able to understand the intent. Once the intent is identified, the System can extract the correct answer. And with the help of Machine Learning (ML), the algorithms can be used to analyses and categorize user input, identify patterns in user behavior, and generate appropriate responses. Machine learning can be used to improve Chabot’s performance through the use of recommendation engines, which can suggest relevant products, services, or information to users based on their past interactions and preferences stored in the knowledge base.

• We heard a lot about Chatbot, and Voice Bot but what are video bots and IVR bots and what is the future? A video bot is a type of AI-powered Chatbot that interacts with users through video instead of plain text or voice. While text and voice bots have become increasingly popular in recent years, video bots are a

relatively new development that offers several unique benefits. Video Bot Can provide a more engaging and great experience for users, which can further help to build strong relationships between businesses and customers. Video bots can be used very soon in delivering educational content in a more interactive manner. Video bots can also be used to host Virtual events like webinars which can reduce the cost and improve attendance.

IVR is an extended arm of a traditional Call centre where Virtual Audio assistants act as a replica of customer care agents who answer most of the queries based on the integration at the back end.

Today every bot be it Chat, Voice or IVR supports multiple languages to provide customer support who speak different languages. This is especially useful for companies with a global customer base.

• What is the market trend for Conversational AI?

The conversational AI market size is expected to increase from USD 10 billion in 2023 to USD 28 billion by 2028 with a predicted CAGR of 22% during the forecast period as per the various data sources available in the market.

• Will AI solutions such as bots reduce jobs in the future?

The general perception of AI is likely to cause job losses which are not true even if it will create jobs in the AI sector. If you see with the advent of computers, people were afraid of job losses but in actuality, it creates huge jobs around the world. As the future is moving towards digitization it will help to create new jobs and there will be more requirements for an AI expert who will work on development, Training, Quality, Machine Learning, Language, NLP etc.

Sachin Gupta AI Expert

Kajal Dobhal | Business Connect

INFRA360

Assisting Businesses in the Seamless Adoption

of Cloud Technology with a Comprehensive Range of Cloud-native Solutions

Creating a personalized cloud strategy and roadmap to modernize, scale, and secure applications cost-effectively and execute flawlessly to deliver business value!

Incorporated in the year 2022, Infra360, the creative vision of Deepak Agrawal, Founder & CEO, is a customer-centric and employee-friendly cloud consulting company, driven by a vision to empower rapidly expanding tech-enabled businesses to achieve their digital transformation and cloud modernization goals. With the head office in Bangalore and a branch in Gurugram, the company offers state-of-the-art cloud-native solutions and services to assist companies in using the potential of cloud innovation to move, scale, and secure their applications worldwide.

Focused on cooperation, communication, and transparency, Infra360 strives to work closely with clients throughout the entire project lifecycle to ensure that they are updated and involved at every stage of the project lifecycle. Infra360 is agile, adaptable, and staffed by experienced cloud consultants with extensive knowledge of the latest cloud technologies, industry trends, well-architected designs, and best practices. It offers a wide range of services, including cloud strategy development, cloud migration, cloud architecture design, cloud security, cloud management, and ongoing support.

The sole mission of Infra360 is to be a trusted partner and advisor to clients, driving their success through the power of cloud technology. The small but dedicated team of 10 members of the company employs their skills, proficiency, and resources to work closely with clients to analyze and audit their current systems. They then create and implement specialized cloud solutions that fuel their company’s expansion and success.

“The overall journey has been remarkable. I am proud to share that in less than a year we have added more than 10 clients, created a team of more than 10, and set up all the significant departments, including hiring, human resources, finance, payroll, marketing, and sales. And this all has been achieved without any debt, investment, or external support. Now we are looking for the next stage of expansion”, quoted the magnificent man.

Unveiling the Inception Story of Infra360

The entrepreneurial bug is believed to be contagious. As the visionary leader, Deepak Agrawal comes from a business-

oriented family, he acquired it even as a young child. The hardest part of starting this business, which he had been attempting to do for a while, was finding the first gig. Something miraculous occurred, and he received his first project from a Bangalorebased US-based cyber security company. Therefore, the journey begins!

“My primary obstacle was making the transition from a fulltime job to a full-time business without any financial support or funding. When you are presented with a dream offer and the chance to relocate to Singapore, this becomes more challenging”, shared the leading man.

Hiring someone who can assist him with project delivery, assembling the correct team, and covering their salary was another significant challenge. Sunil Mehta, an ex-colleague of Deepak’s, joined him as a first staff member, and they soon began bringing on new clients. As of now, they have established a presence in India, the US, and Israel and are working to grow it to other countries in the Middle East, Africa, Asia, and Europe.

Deepak Agrawal - Founder & CEO

Puja | Business Connect

The Key Marketing Tactics by Infra360

To advertise the services and connect with the target clients, the company combines various advertising and marketing techniques:

• Referral marketing

• Event marketing

• Content marketing search engine optimization (SEO)

• Social media marketing

• Email marketing

• Pay-per-click (PPC) advertising

Significance of R&D Behind Infra360’s Growth

New technologies and operating procedures are continually developed in the DevOps and cloud computing sectors. Companies may stay ahead of the curve, create innovative products and services, and set themselves apart from the competition by engaging in R&D operations. R&D assists businesses in finding new market opportunities, investigating novel technologies, and resolving challenging issues.

The Flexible & Collaborative Work Culture

The work environment at Infra360 is dynamic, teamoriented, and committed to providing customers with high-quality solutions. Here are some aspects of their work culture:

• Agile methodologies: They work on agile methodologies to manage projects, which means that teams work in short sprints to deliver small, incremental changes to the project.

• Automation: They frequently devote all of their attention— possibly 100%—to automation. To create bespoke scripts and automate as many operations as they can, they use open-source software.

• Collaboration: They place a strong emphasis on teamwork, communication, and transparency while maintaining tight ties with clients and other stakeholders.

• Continuous learning: Employees are given the chance to take part in training sessions, conferences, and other events to keep their skills current and stay abreast of new developments in the business.

• Flexible work arrangements: They often offer flexible work arrangements, such as remote work or flexible schedules, to accommodate employees’ personal needs and preferences.

The Spirit Behind the Success

The brain behind the idea, Deepak Agrawal holds over 10 years of experience. He has worked with 15+ tech companies, including a renowned global VC firm, to develop a carefully curated DevSecOps strategy to streamline their cloud governance, build resilient infrastructure with

100% automation, remove up to 40% of cloud waste, migrate microservices to the Kubernetes platform, build dependable CI/CD pipelines, and successfully meet SLAs of 99.99% for their customers. Due to this, they have been able to outperform their rivals, win over customers’ trust, and grow both their revenue and gross margins.

Deepak’s Take on the Leadership

According to Deepak, the following characteristics and behaviors are needed for effective

leadership in cloud consulting:

Visionary: A successful leader should be able to motivate their team to strive towards a shared vision of the future of the firm.

Ethical: A good leader should operate with integrity and ethical standards.

Collaborative: A leader should be able to encourage open communication and teamwork among the workforce by fostering a collaborative culture within the company.

Empowering: A competent leader should provide their team with the freedom to take responsibility for their job and make independent decisions.

Customer-focused: An effective leader should be concentrated on providing value to their followers.

Words of Wisdom

• Focus on giving your clients value if you want to stand out in the crowded cloud consulting market. This entails being aware of their requirements and offering solutions that address them.

• You may increase your offers and attract new clients by forming solid alliances with other businesses and service providers.

• Always aim to go above and beyond what your clients anticipate by being responsive, communicative, and transparent.

• The cloud consulting industry is fast-paced and constantly changing, so it’s important to be adaptable and agile.

• You may position yourself for success as a nascent entrepreneur in the cloud consulting sector by concentrating on these crucial areas.

BUYING HOME? Avoid These 5

Financial Mistakes

Who doesn’t want to own a house? This is one of the basic needs and we all are very emotional about it too. But being an exciting, fulfilling nd emotional decision, it is a risky and financial damaging decision if not done thoughtfully. It is not always we have all the finances ready to buy home. We need to get engaged with financial entities to help us in this decision which requires analysis and planning. When taking home loan becomes necessary, be extra cautious as healthy finances are imperative to lead a peaceful life. Let’s discuss some of the common mistakes people should not make on this path.

Nudging other important financial goals

We all want the best in most of the things if not in everything. And house is surely one of those things. In the process of buying a house- the best house, we happen to compromise on other important financial goals.

We must remember that EMI outflow should not exceed 3040 percent of our income. Future doesn’t hold the responsibility to cater to your financial goals. You decide and plan on them now by seeing current financial resources and not by depending upon the increment you are likely to get this year. Have a thorough understanding of your expenses, current & future ones, before applying for a loan or finalising an out of the budget property.

It’s perfectly fine to spend your savings for the down payment, but don’t touch contingency savings such as emergency fund for the same.

Here, you take this thing into consideration that in future you just need not to pay EMIs, you may bear the payments for several fixed and variable future expenses. Fixed maintenance fees, property tax, water and gas connection charges will be there to take a share of your income. Moreover, when you buy a house on loan, you may need to keep it insured against natural calamities, fire and theft etc which further adds up on your yearly expenses.

Not Checking out with Different Lenders

You may lose a lot of your hard-earned money if you don’t research well on mortgage. It is not always that your bank or

financial institution has best offers for you, you must check with other lenders.

A good loan offers you attractive rate of interest, low penalty rate, low cost of borrowing, quick processing time, long loan tenure, better prepayment rates and flexible loan eligibility norms.

Even small pricing variances add up to significant cost savings over the period of the loan. See through it, some lenders will offer you discount points and bring down your interest rate in order to increase closing cost.

One way here can be to ask a mortgage broker to shop rates for you. As mortgage brokers are matchmaker, they can save you time and money by comparing multiple products to suit your needs.

Also, to have a better idea and see what they offer, look into some direct lenders either online or offline by yourself. Use a mortgage calculator to budget the cost.

Start Searching for Homes Before Getting Pre-Approved

Real estate is generally a competitive industry. Once you come across the most suitable house, the time should not be wasted. To make the sellers consider your offer you must present a pre-approval letter from a lender. This letter lists the qualified loan amount you qualify for and the interest rate along with your estimated down payment amount. The pre-approval letter is usually valid for 90 days.

Here, one precaution should be exercised that you should not pay the token money before the approval of your home loan. It is advisable to go ahead with the process after ascertaining the time that the loan is going to take to avoid unnecessary legality.

Not Engaging a Real Estate Agent

It is a good idea when you are buying something as expensive as a house to indulge someone who is experienced in that. It saves you from a lot of time-consuming and complicated process.

An experienced real estate agent not only helps you narrow down your choices, he also can spot the issues if any, in physical property and can be a good help in negotiation.

However, in some estate attorney are demanded to handle the transaction, but they don’t help you in searching home. Their work is just limited to draft an offer, negotiate the purchase agreement and act as a closing agent.

In this situation, if you don’t have your own real estate agent, the seller’s agent might convince you to represent you. Here, this agent can be more aligned to seller’s interest rather yours.

Here a good thing is you don’t have to bear the cost of enlisting an agent for you. The cost usually born by the seller who pay the commission to his agent then he splits the commission with the buyer’s agent.

Buying a House with not Required Amenities

Hey, will you still pay for the swimming pool and its maintenance if you never use it? No., right? Instead, you may not have any problems shelling out some extra money for round the clock power back up or community hall which are essential.

Here is a thing to know, super built-up area encapsulates carpet area with area covered in wall construction, terrace, balconies. Common areas like lift, stairs, park, swimming pool, gym and clubhouse etc are also included in it.

All these physical amenities not only may bring the cost of the property higher but can increase the maintenance costs. Hence, it is imperative to evaluate beforehand if you really need these listed amenities.

The thing to understand here is you can buy a property of the same size at a lower rate which eventually reduce the loan amount and still you get all the basic amenities you need.

A DEEP DIVE INTO THE JOURNEY OF EXCELLENCE

Creativity is the soul of any long-term and innovative organization out there in the business world. It is a crucial element in the business world that drives innovation and competitiveness. It is the ability to develop new and original ideas, concepts, and solutions to complex problems. Creative individuals can see things from different perspectives, think outside the box, and challenge conventional wisdom. In today’s fast-paced and everchanging business landscape, creativity is essential for organizations to stay ahead of the curve and adapt to new market trends. And there are numerous organizations scattered in the corporate world having creativity as their USP. Here, with our exclusive volume, we are giving a shout-out to all of them.

Business Connect is a renowned platform in the arena of publication and it has marked its presence all thanks to our innovative monthly editions. And here again, we are back with another one, ‘Emerging Businesses to Watch-2023.’ In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of INTIME Securities Pvt. Ltd. The management of the company, and the MD, Mr. Arun Kumar Shrivastava, shared numerous lesser-known facts about the company and also shed some light on his overall entrepreneurial journey so far. His dedication and passion for the business world highly inspired us and made us feature them in this exclusive read. We truly hope and desire that this fascinating read will add some

extra value to the lives of our global readership panel and will surely encourage budding leaders to break the barriers and chase their dreams.

COMPANY PROFILE

Giving a detailed introduction of the venture, Mr. Arun asserts, “Conceptualized in the year 2006, INTIME Securities is a Financial Products Distribution company, specializing in Mutual Funds and Insurance. We are an AMFI Certified Mutual Fund Distributor. With my 35-plus years of personal experience and 4000 plus clients worldwide in the industry, an empowered network of our partners and team members, we offer multiple and need-based solutions to our clients for investment, retirement, children’s education, and protecting their 360 degrees interests through insurance. Also, my daughter Mrs. Akanksha Shrivastava is a Certified Financial Planner, specializing in Investment Planning and Retirement and Tax Planning. She is a part of our company and looks over the current young generation’s investments.”

Gulshan | Business Connect

Edward de Bono once quipped, “As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better. No longer enough to be efficient and solve the problems.”

ARUN KUMAR SHRIVASTAVA Managing Director

Enlightening us further about the initial journey, Mr. Arun quips, “Born in a lower-middle-class family, I had the option to remain in my village and do farming or study and do something of my own. But I was always determined to be a businessman and do something of my own, rather than working for others and doing a job. After my graduation, I came to Dhanbad and started working as an Insurance Agent in the Life Insurance Corporation of India in 1988. At first, I wasn’t able to get through. The competition was really high. So, I changed my selling plan. Instead of salary saving scheme mode, I switched to yearly mode. It was a new concept in the area and I presented them according to the customer’s suitability. It became a success. I was awarded the ‘Million Dollar Round Table Agent’ award. Since the time I can remember, I had promised myself 3 things:

1. Never wear plastic slippers/ shoes.

2. Never provide the tuition.

3. Never ride a bicycle.

For me, these 3 things were figures of poor financial situations. I have always been challenged to achieve my dreams and break my own past results. Till now, they have motivated me.”

He further adds, “One mantra which I followed in my earlier career was I always went to high-profile people and made sure to remain between them. They introduced me to other people and my circle grew. I had started learning etiquettes and the way of talking these people liked. In 2002, I entered into Mutual Funds and started the company in 2006. When a new financial product arrives in the market, people are more scared and do not like to invest. At that time, I started personally curated schemes for them to invest in. It worked and the company’s clients escalated to 4000 plus worldwide.”

• In 2019, he opened a society called “Dhanbad IFA Study Circle”, where he was the President, for educating and creating awareness among fellow distributors for their growth and development.

• In 2022, he is on “Mission 1000 Crorepatis” in which he will be making his clients crorepatis over 10 years with planning and portfolio management.

THE LEADERSHIP APPROACH

Leadership, as Mr. Arun rightly points out, is all about guiding and motivating people to work together towards a common goal. However, what sets his leadership style apart is his belief that his partners are not just team members, but a family. In the finance industry, where profits and numbers often take precedence over human interactions, Mr. Arun’s approach to putting customers’ needs first and valuing human relationships is commendable. A leader who fosters a culture of empathy and mutual respect within an organization can create an environment where everyone feels valued and motivated to perform to their best abilities.

Another aspect of Mr. Arun’s leadership style that is worth highlighting is his approach toward mistakes. Rather than assigning blame, he believes in focusing on corrective actions and learning from mistakes. This approach can create a culture of continuous improvement, where everyone feels encouraged to take calculated risks and learn from failures. By embracing failure as an opportunity to learn, organizations can foster a culture of innovation and creativity, leading to better outcomes and growth.

We can surely say that Mr. Arun’s leadership style which values human relationships, customer needs, and continuous learning is a shining example for leaders in any industry. A leader who puts people first and encourages a culture of learning can create a motivated and engaged workforce that delivers outstanding results.

THE FUTURE AHEAD

The company is looking forward to hiring more employees for sales and marketing to reach people who are unable to use technology.

“The key to expanding our business is to add a human- touch with advanced technology as every client’s needs are different. With the help of training programs, webinars, and group meetings, we are planning to expand the reach of financial literacy to students in schools, women who are housewives, etc. Completing our mission of making 1000 clients crorepatis over 10 years.”

-Mr. Arun Kumar Shrivastava.

Before signing off, the inspiring leader shared a few words of wisdom for the budding entrepreneurs out there by saying, “When you have a mission or accepted a challenge, never deviate from it. Never deviate from a solid business plan. Make it scalable and trust yourself. Nobody understands your goals, dreams, and business plan better than the way you do. Build a strong network. It will become your legacy over the years. Never be afraid of feedback. Build over it.”

PETMOJO

A SUPER EMPATHETIC PET SERVICE BRAND, SETTING UNPARALLELED STANDARDS IN PET CARE & TRAINING!

A beautiful line from the ancient Indian book known as the Bhagavad Gita, “Consciousness is when we feel the suffering of every creature within our hearts,” provides a much deeper message for the times we are living in. Similar to this, Mr Jiten Kakar, CEO of Petmojo, embarked on an empathetic and, most notably, humane journey to provide a safe, reliable, and enjoyable service to pets and convenience to parents.

JITEN KAKAR CEO

PETMOJO’S SERVICE PORTFOLIO - THE BEST

Committed to enhancing the well-being of animals, Petmojo strives to establish a reputation for providing superior, dependable, and compassionate pet care services. To provide the best care for animals, they continually innovate and change their services. At present, the company provides the following four primary services:

• Dog Training: Positive reinforcement training is the main focus of professional dog training services. Qualified trainers offer private training sessions for the animal. The training programme is supported by academic research. Here, the training partners have experience working with all breeds of dogs, both young and old.

• Dog Walking/Exercise: Dog walking services are the neighbourhood’s most dependable dog walkers. The service offers regular session reporting as well as GPS tracking.

• Pet Grooming: The professional grooming service gives a makeover to pets. To meet the demands of the pets, all the products have been carefully chosen to be non-allergenic and animal-friendly.

• Pet Boarding: While the owners are away, the company will

Petmojo envisions being a prominent and reputable brand in the pet care sector, committed to placing pets’ needs and well-being at the forefront by offering relevant digital footprints and reliable services for animals.

look after the family dog. While boarding with the team, they provide the pet with wholesome, hygienic meals, fresh water, and enough exercise. Customers also receive regular updates via the app.

THE BEGINNING AND THE JOURNEY SO FAR…

A serial entrepreneur and generational pet lover, Jiten Kaker founded Petmojo with Mr. Ishaan and Ms. Konika. They recognised a gap in the pet industry. There were several brands of pet food products available, but a comprehensive brand for pet care services was the need of the hour. That is the objective with which Petmojo was born.

“When we first started, we had a lot of difficulties, such as developing a loyal client base, establishing brand recognition, and surviving the fierce competition in the pet care sector. However, Petmojo was able to overcome these challenges and establish itself as a trustworthy and reputable player in the neighbourhood pet care industry by focusing on providing great service and forging long-lasting connections with customers”, said the visionary leader.

Puja | Business Connect

Their focus has always been on the core values of providing exceptional care, building strong relationships with clients, and fostering a positive work culture. Today, the company continues to thrive as a leading provider of pet care services, serving pet owners across Delhi-NCR.

R&D: THE CRUCIAL FACTOR BEHIND PETOMOJO’S VICTORIOUS JOURNEY

R&D (research and development) can play a significant role in the expansion and success of a business. R&D helps in the discovery of fresh, cutting-edge products and procedures that can give a business a competitive edge. Additionally, it contributes to their better understanding of customer needs. Additionally, R&D contributes to cost-cutting, streamlined operations, and the enhancement of current offerings. As a result, spending money on research and development may result in sustained growth.

KEY MARKETING TACTICS OF PETMOJO

There are various advertising and marketing strategies that the company uses to promote its offerings and create an inedible mark in the industry, such as:

• Search Engine Optimisation

• Social media marketing

• Content marketing

• Display advertising

• Flyers and brochures

JITEN KAKAR’S TAKE ON EFFECTIVE LEADERSHIP

Effective leaders, in my opinion, have the capacity to inspire and encourage people, to communicate clearly and effectively, to make difficult decisions when necessary, and to set an example for others.

In the end, leadership entails developing a vision for the business, enabling others to strive towards it, and ensuring that they are developing with the business. It is a combination of effective management abilities, strategic thinking, and emotional intelligence. A company’s success and growth can be accelerated by effective leadership, which can also foster a supportive and fruitful workplace environment.

Petmojo’s Positive & Supportive Work Environment

Petmojo fosters a productive and encouraging workplace environment that promotes growth, innovation, and teamwork. Here, the team is made up of devoted experts who share a love of animals and a dedication to giving their furry clients the finest care possible.

They support fostering an office culture that prioritises teamwork, open communication, and respect for one another. Employees are encouraged to promote ongoing learning and growth and to share their thoughts and viewpoints. They work to foster an environment of openness, trust, and diversity where everyone may flourish and contribute to their shared goal of delivering outstanding pet care services.

INDUSTRY EVOLUTIONS OVER THE YEARS

Pet ownership is increasing, especially in metropolitan areas, and this has resulted in tremendous growth for the pet care business in India. The pet care market is predicted to reach INR 74,000 crore in 2022. By 2032, it is anticipated that India’s pet care market will be worth INR 21,0000 crore. The CAGR for growth is 19.2% on average. Awareness of a pet’s good health and wellbeing has become crucial for pet parents, especially since the pandemic.

Pet care services were an unstructured industry when Mr Jiten and his team first entered it. The Petmojo team is aiming to develop a structured economy to meet the lifestyle requirements of pets and make it easier for pet owners and service providers like trainers and groomers to connect with each other.

SUCCESS AND RECOGNITION FOR PETMOJO

While still in the process of improving and growing each day, Petmojo successfully runs multiple services like dog training, pet boarding, dog grooming, and dog walking.

The distinctive aggregator platform has already been providing 1000+ partners with respectable livelihoods and serving a community of more than 25,000 pet owners in India. It is the first of its kind to exhibit 10X growth in the first year of operations, closing at 2.5 Cr in FYE 2022–23 with just Delhi NCR active. They are soon to start operations in Mumbai and Bangalore as well.

MOVING TOWARDS A BRIGHT FUTURE

Unfolding its roadmap towards a bright future, Petmojo has developed a distinctive growth plan that includes a thorough regional expansion initiative that intends to activate multiple cities, starting with Mumbai and Bangalore. Moreover, they are planning to introduce veterinary services and leverage them by partnering with local vet clinics.

“For our pet boarding and creche business, we are aiming to launch a franchise concept. Our objective is to increase our community of pet owners to 100,000 members and add 10,000 new partners to our team of partners”, added Mr. Jiten Kakar.

PARTING WORDS BY JITEN KAKAR

Don’t be afraid to fail, but learn from your failures. Starting a business can be a risky venture, and not every idea will be successful. However, failures can also provide valuable learning experiences that can help you improve and grow as an entrepreneur. Failures should not be seen as setbacks but rather as chances to grow and change your strategy. Up until you discover what functions best for your firm, keep exploring, testing, and refining your ideas.

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AN AROUSING DIGITAL STRATEGIST AND MARKETING EXPERT KURAPATI NEELIMA

Highways Authority of India (NHAI). During that period, she worked alongside diligent government officials, leading marketing campaigns to expand her client’s outreach and visibility in front of the target audience.

Her success in her first marketing role fueled her confidence and drove her to establish herself as a trailblazer in digital marketing. Over the years, her expertise and reliability have made her a trusted advisor to clients from diverse industries.

Mrs. Neelima’s consistent hard work hasn’t gone unrecognized. Her contributions to digital marketing have earned her recognition and awards from multiple media outlets. Some of the most notable accolades include:

• Most Prominent Industry Professional of the Year - 2023, Hyderabad, in Digital Strategist Category* from Business Mint in Hyderabad

• Indian Iconic Women of the Year – Excellence Contribution to Digital Strategies from the Indian Icon Awards in Bengaluru

• Most Innovative Women Digital Strategist of the Year* by Global Business Achievement Awards

• The Lady behind the Digital Growth 2023 award by Business Connect.

Besides national recognition, Mrs. Neelima has also been shortlisted, representing India for an international recognition - International Award as Best Digital Strategist among all the Women Strategists.

Kurapati Neelima is a highly respected digital strategist known for her expertise in marketing and strategy. She has a remarkable track record, acquiring national and global recognition in her field of expertise.

Specializing in digital marketing, social media campaigns, content management, and analytics, Mrs. Neelima’s transformative approach is both unique and trendsetting. Her fervor lies in executing successful marketing campaigns leveraging the power of traditional and social media channels. Known for her diligence, adaptability, and steadfastness, she consistently redefines the standards of excellence.

Mrs. Kurapati Neelima holds a degree in Electronics Communication Engineering from JNTU Hyderabad. She furthered her education with a specialization in Embedded Systems and Design from the MS Ramaiah School of Advanced Studies in Bengaluru. Additionally, she acquired a PGDBA in Finance from Symbiosis, Pune.

At present, she works as the Vice President of Vidyardi Institution Pvt. Ltd has worked in real-time with multiple private and government organizations, implementing her knowledge and education in the respective fields.

One of her most highlighted job roles was working as an Assistant Director of Media Relations at the National

Not only has Mrs. Neelima worked with clients pan India, but her portfolio of clients also flourishes overseas. She has helped clients from different walks of life, representing organizations from varying industries. Her proficiency encompasses various digital marketing techniques, including SEO, SEM, SMM, SMO, ORM, and content strategy.

What sets Mrs. Neelima apart is her diverse portfolio of clients with a proven marketing success record for each client she has worked with. Not only does she improve her client’s visibility in front of the target audience, but she also polishes and establishes a brand name that becomes the talk of the town.

However, Mrs. Neelima’s exceptional success till now is just the tip of the iceberg. Her journey in marketing has a long way to go. Her ambition drives her to make even greater strides in her career and continue making impactful contributions in the future.

What’s delightful to even witness further is that Mrs. Neelima takes pride in her work-life balance. Being married to her business-loving husband, the couple are proud parents to two amazing boys.

Furthermore, Mrs. Neelima has repeatedly confirmed that her family is her primary source of inspiration. She is the “main character” not just in her personal life but also exudes the same energy and prowess in her professional life.

Mrs. Neelima is an avid learner who believes there’s no alternative to learning and upskilling. This is one of the primary reasons she is constantly adapting her knowledge and skills and refining them to meet the ever-changing trends in the industry that she works in.

Serving as an inspiration to budding entrepreneurs and women in the marketing field, Mrs. Neelima demonstrates that with dedication and a balanced approach, one can excel in a competitive industry while maintaining a fulfilling personal life.

“Success

when passion is nurtured fearlessly. Embrace risks, seize opportunities, and make every moment count.”

- Mrs. Neelima Kurapati.

blooms

Gulshan | Business Connect

Preventia Wellness:

A Unique Endeavour Setting New Benchmarks for Overall Wellbeing With a Holistic Coaching Approach

Striving to promote the entire well-being of a nation through social and personal well-being is the key focus of Preventia Wellness, a significant part of the Preventia Group. The Preventia Group was founded in 2012 with the sole purpose of bridging the gap between traditional medical practises and contemporary medical discoveries and technologies.

Driven by the motto of ‘Health, Wellness, and Resources’, they are on the route to seeing incredible growth in the years to come, and the leadership of Dr. Hareesh AS (Chairman) has proven to be a key differentiator in the company’s resounding success. One of the major initiatives by Preventia Wellness is Hygeia, a mental health-oriented wellness program. It is a set of programs, certified courses, and diet and wellness products in a single theme that helps to cope with stress, anger, anxiety, and other issues.

We sat down with the visionary leader, Dr. Hareesh, to learn more about the key concepts and expansion strategies of Prevention Wellness and the Preventia Group.

Lessons from leadership: in a talk with Dr. Hareesh AS For a better understanding of the readers, provide an overview of the company and its offerings.

Dr. Hareesh AS - Chairman

The Preventia Group is a consortium of nine registered firms that focus on the sectors of wellness, health, and resources— the trinity of developing a healthy lifestyle ecosystem.

• Health: Preventia Healthcare’s primary areas of interest include the development of hospital projects, the establishment of hospital rehabilitation centres, and the promotion of medical travel to India. In addition, we offer facilities and training for stress and sleep centres, Allure’s women’s healthcare, and sports medicine. Preventia Healthcare stands out because of its distinct approach and dedication to the next generation.

• Wellness: Preventia Ventures Pvt. Ltd. oversees wellness programmes, produces food supplements, and offers general training courses. Their wellness industry sets itself apart by addressing stress related to mental health and employing a stress management strategy based on practical psychology. Their wellness sector focuses on corporate wellness, the education sector, the therapeutic sector, and sports and fitness areas for industry-based stress.

• Resources: Jasper has evolved into a comprehensive solutions supplier for enterprises of all sizes as a member of the Preventia Group of enterprises. They provide a wide range of services, including worldwide communications, trade, the provision of human resources, technological advancements, and events. “Expanding into the education sector has allowed us to tap into a diverse pool from multiple companies and an expanding network, enabling them to succeed in providing professional solutions”, explained Dr. Hareesh AS.

Did you witness any transformation in your respective industry over the years?

The transformation in our industry has mainly been about our aim to promote and create opportunities for intellectual development. We plan to transform our company in the near future by expanding our scale of operations and activities to promote healthcare and wellness tourism abroad the way we have been successful here in India.

Puja | Business Connect

Please shine some light on the work culture of your company. At our company, we believe in fostering a relaxed work atmosphere that promotes employee well-being and job satisfaction. One of our main goals is to reduce the need for internal medicines by focusing on preventative measures such as healthy lifestyle choices and early intervention. To achieve this goal, we strive to attract like-minded individuals who share our passion for preventive care and healthy living. Our team is made up of dedicated people who are passionate about making a positive impact on the health and well-being of others. We also have a strong volunteer base that shares our values and works tirelessly to help us achieve our mission.

How are you planning to expand the growth of your business venture?

Our consortium, the Preventia Group of Companies, plans to expand the growth of our business venture by promoting health and wellness tourism overseas. We plan to expand our scale of operations and put in efforts to offer our medical services and hospitality experiences from India to tourists and potential new clients abroad. Through these efforts, we aim to keep contributing to the health and wellness tourism industry as well as continue to innovate and develop new medicines and methods of treatment that are the need of the hour.

What does the company hold for it in the future?

We are currently focusing on our next programme, Hygeia, which is being developed under the wing of Preventia Wellness. This programme works with our main motto of focusing on health, wellness, and resources and seamlessly ties into our Wellness India Project, with which we will be creating the largest wellness network. Under Hygeia, there are three major categories of programmes:

• Wellness Tourism

With wellness tourism, we plan to utilise our resources to create

1. Tourism gateways (in Bangalore, Mumbai, Chennai, and Palakkad)

2. Hospitality facilities in the form of our own resorts, dignified specialty hospitals, Ayurvedic resorts and hospitals, and sites for special wellness stays

3. Satellite centres to coordinate the activities and programmes across overseas centres

• Wellness HUB and Apoorva Homes

In this programme, we are creating a wellness hub across eight acres of land for cultivating wellness via premium wellness stays and for production via industrial and lifestyle training.

The facilities on this site will include: an open lawn for training and parties; stress management facilities; neurorehabilitation facilities; therapeutic stress care; first aid and consultation; a small training hall (for 50 people); an open kitchen; a herbal garden; and gardens for fruits and vegetables surrounded by a thicket and lush greenery.

• Hygeia Lifestyle

A lifestyle centre with a unique and integrative 5-Zone Therapy for preventing health issues and protecting you from stress

The fifth zone is all about developing perfect individuality, a method of practical psychology that integrates one’s physique, mind, nerves, and energy pattern. Practical psychology is a part of Bio-Plasmic Modulation Therapy (BPM Therapy) and will not interfere with any of the other therapies or require the need for internal medicines for stress care.

What milestones and achievements does the company boast of?

I am proud to share with you some of the accomplishments of our company:

1. I had the honour of being invited as a special guest at the United Nations Young Changemakers’ Conclave in 2016.

2. I developed a special intervention to manage burnout stress during ASICON 2016.

3. In 2015, I was felicitated at a national seminar of psychologists held in Belgaum for my contributions to the study of psychology and for integrating modern concepts with ancient Indian science.

4. I am currently the Chairman of The Preventia Group and Luminous.

5. Ms. Prameela Prasad, CEO of the Preventia Group, was presented an award for Outstanding Contribution to Medical Science Innovation in Practical Psychology at the Pride India Awards 2023.

6. In March of 2023, Ms. Prameela Prasad, CEO of the Preventia Group, accepted an Excellence Award on my behalf for my contributions in the field of mental healthoriented wellness at the Global Virtual Academy for Peace and Education.

Lastly, is there a message you would like to give to Business Connect readers?

Modern society demands that businesses operate ethically and prioritise social responsibility. Prioritising ethical practises has a huge role in building long-term success and contributing positively to society. One of the key reasons our business has been successful is our firm belief in the three pillars of corporate sustainability in business: environmental, social, and economic. We strive to operate our business in a way that supports these pillars, ensuring that we are mindful of our impact on the environment, prioritise social responsibility, and maintain a sustainable economic model. Incorporating these principles into our company has helped us create a positive impact on society and contribute to building a better future for everyone.

Thirst-Quenching & Refreshing Heat with these

Beat the Summer Drinks Summer Drinks

As the summer heat sets in, it’s important to stay hydrated and cool. And what better way to do that than with some amazing summer beverages! From classic lemonade to trendy mocktails, there are plenty of options to quench your thirst and satisfy your taste buds. Here are some of the best cooling drinks for summer you must try.

Lemonade

Nothing beats a classic lemonade on a hot summer day. It’s refreshing, easy to make, and customizable. You can add mint, strawberries, or even a splash of vodka for a boozy twist. Plus, lemons are rich in Vitamin C, making it a healthy choice as well.

Iced Tea

Iced tea is another summer staple. You can make it with black, green, or herbal tea, and sweeten it with honey, agave, or sugar. For an extra refreshing twist, add slices of lemon or cucumber.

Strawberry Basil Lemonade

Strawberries and basil are a winning combination in this refreshing summer drink. To make a strawberry basil lemonade, blend some fresh strawberries and basil leaves with lemon juice, water, and sugar to taste.

Strawberries are packed with antioxidants and vitamin C, which help boost the immune system and protect against cell damage. Basil has anti-inflammatory properties and can help alleviate stress and anxiety.

Fruit Infused Water

If you want to skip the sugar and go for something healthier, try fruit infused water. It’s a great way to stay hydrated and get some essential vitamins and minerals. You can infuse water with any fruit you like - strawberries, oranges, lemons, or even watermelon.

Watermelon Lemonade

Watermelon is the quintessential summer fruit, and what better way to enjoy it than in a refreshing lemonade? Simply blend some fresh watermelon chunks and mix with lemon juice, water, and sugar to taste. You can also add a sprig of mint or basil for extra flavor.

Watermelon is not only delicious but also hydrating, as it is made up of about 92% water. It’s also rich in vitamins A and C, making it a great addition to your summer diet.

Aam Panna

Aam Panna, a typical summertime beverage from India made from unripe mangoes. It’s sweet, tangy, and spicy, and perfect for beating the heat. It’s also a great source of Vitamin C and potassium.

Coconut Water

Coconut water is nature’s sports drink. It’s rich in electrolytes, making it a great choice for rehydration after a workout or a day in the sun. Plus, it’s low in calories and sugar, making it a healthier alternative to soda or sports drinks.

Iced Matcha Latte

Matcha is a type of green tea that has become increasingly popular in recent years. It is packed with antioxidants and has a unique flavor that pairs well with milk. To make an iced matcha latte, whisk some matcha powder with milk and honey to taste, and pour over ice.

Matcha contains caffeine, which can help give you a boost of energy during hot summer days. It is also high in catechins, which are antioxidants that help protect against cell damage.

Pineapple Ginger Agua Fresca

Agua fresca is a traditional Mexican drink made with fresh fruit, water, and sugar. To make a pineapple ginger agua fresca, blend some fresh pineapple chunks with ginger and water, and sweeten to taste with honey or agave syrup.

Pineapple is rich in vitamin C and bromelain, an enzyme that helps aid digestion. Ginger is also known for its digestive properties and can help alleviate nausea and bloating.

Smoothies

Smoothies are a great way to pack in some nutrients and beat the heat at the same time. You can make them with any fruit you like, and add yogurt, almond milk, or protein powder for a boost of protein. They’re also a great option for a quick breakfast on-the-go.

Cold Coffee

If you’re a coffee lover, you don’t have to give it up in the summer. Just switch to cold coffee! You can make it with brewed coffee, milk, and sugar, and add ice cubes for a refreshing twist. For a healthier option, try it with almond milk or coconut milk

Mint Mojito

Mojitos are a classic cocktail, but they can also be made as a mocktail. Just skip the rum and add extra mint for a refreshing twist. You can also add berries or watermelon for a fruity twist.

Lassi

Lassi is a traditional Indian yogurt drink that’s perfect for summer. It’s creamy, refreshing, and comes in a variety of flavors - mango, strawberry, or even salted. It’s also a great source of probiotics and calcium.

Sangria

Summer parties are the ideal time to serve sangria, a fruity and energising drink. You can make it with red or white wine, and add fruit like oranges, lemons, and strawberries. For a non-alcoholic version, replace the wine with grape juice or cranberry juice.

In conclusion, there are plenty of amazing summer beverages to choose from. Whether you prefer classic lemonade or trendy mocktails, there’s something for everyone. So, beat the heat and stay hydrated with these delicious drinks.

A distinguished leader in cyber security SonicWall Inc.

kajal Dobhal | Business Connect

The recent global pandemic has caused a significant shift in the way businesses operate, with remote work becoming the new norm to work. However, this shift has brought new challenges for organizations, with a remote, mobile, and insecure workforce becoming increasingly exposed to cyberattacks, data breaches, malware, etc. In this direction, SonicWall, a 30-yearold company with over 1600 employees in various geographies, has risen to the occasion and is now providing boundless cybersecurity solutions for the hyperdistributed era.

In this article, we will delve into how SonicWall has adapted to the latest market needs, what gives the company an edge over its peers, how it is serving the needs of its clients, and the valuable ethos and values that have helped create its valuable reputation in the market.

Meet the men at the helm

• ROBERT (BOB) VANKIRK- President & Chief Executive Officer: As president and CEO of SonicWall, Bob VanKirk leads the company. Under Bob’s leadership, the team is fostering ongoing business expansion by adopting an outside-in strategy and delivering goods and services that are motivated by the market, partners, and clients. The team is also concentrating on maintaining its efforts to move the company’s core services and business operations to the cloud and to provide new value-added security capabilities through its vast partner network.

• Debasish Mukherjee: Vice President, Regional Sales APJ at SonicWall Inc.:

An accomplished and successful leader with broad business, partner leadership, and sales expertise in the IT sector, with diverse experience working with market leaders like Dell and SonicWall. As a driven sales leader in cyber security with experience building new businesses from scratch and scaling them up to new heights. He has worked in India and the Gulf, and his current work involves managing cross-

Debasish Mukherjee Vice President Sales , APJ

cultural territories in China, Australia, New Zealand, South East Asia, and India. Throughout his journey, he holds a multitude of experiences in government, the public sector, banking, and telecommunications vertical sales. Vertical Championship: Experience in Govt, PSU, BFSI & Telco vertical sales, CXO Relationship Management, Large Govt tender & bid management.

Agile Secure Software Development Lifecycle

In a world where everyone works remotely, on the go, and without protection, SonicWall offers boundless Cybersecurity. With seamless protection that blocks the most evasive attacks across countless exposure points and increasingly remote, mobile, and cloud-enabled workforces, SonicWall protects organizations mobilizing for their new business norm. For businesses, governments, and SMBs all around the world, SonicWall bridges the cybersecurity business gap by understanding the unknown, delivering real-time visibility, and enabling breakthrough economics.

SonicWall has been successful in orchestrating a complex and broad product offering by aligning Agile Secure Software Development Lifecycle (SSDLC) best practices, which has made it the dominant No.1 player globally in the Unified Threat Management (UTM) segment. SonicWall also has a state-of-the-art QA testing lab

where builds are tested to ensure products meet or exceed internal quality standards, including product patches and maintenance updates that are in sync with the dynamic cybersecurity needs of today.

The differentiating factors

At SonicWall, creating numerous successful product generations while navigating the dynamic and ever-changing global threat landscape has given the company a competitive advantage. Its mission to provide technology that is both affordable and effective keeps it one step ahead in safeguarding the needs of its customers, partners, and growing networks across 215 countries and territories. SonicWall’s unwavering commitment to its customers - from SMBs to large enterprises and government customers - has had a major impact on its global business, making it the go-to company for all security-related concerns and solutions.

One of the major advantages that SonicWall has is the knowledge it can gather on the latest cyber threat status. The SonicWall Capture Advanced Threat Protection (ATP) service includes its patented Real-Time Deep Memory InspectionTM (RTDMI) technology to catch the most advanced and unknown malware faster. Furthermore, the SonicWall Cyber Threat Report is the world’s most comprehensive threat intelligence report published on a bi-annual basis.

SonicWall caters to all sorts of businesses from SMBs to large enterprises across all sectors - healthcare, schools and universities, the financial industry, and government agencies. However, the company does not disclose client details due to NDAs.

Valuable Ethos and Values

SonicWall is a 100% channel partner-driven company. With more than 17,000 strong and active partners worldwide, SonicWall’s partners form the extended arm in protecting customers’ businesses every day. Owing to them, SonicWall’s market share has increased in key price bands and market segments, confirming its place as one of the unquestioned leaders in the cybersecurity space. SonicWall has been recognized consistently by cybersecurity industry experts as a global brand to be reckoned with for the quality of its programs and the prominence of its partner program and employees.

Relying on Research and Development

At SonicWall, research and development are of utmost importance. SonicWall Capture Labs threat researchers gather, analyze, and vet cross-vector threat information from the SonicWall Capture Threat Network, consisting of global devices and resources, including more than 1 million security sensors in nearly 215 countries and territories. SonicWall’s Capture Advanced Threat Protection (ATP) service, which includes patented Real-Time Deep Memory InspectionTM (RTDMI) technology to catch the most advanced and unknown malware faster, has been earning a perfect score in independent ICSA Labs Advanced Threat Defense (ATD) certification.

SonicWall brings to its clients a layered approach to meet the needs of advanced threats while keeping their business objectives a priority. The company believes that the more obstacles placed in front of an attacker, the better the chances are to identify and stop the attack before the network, data, or business is compromised. SonicWall suggests avoiding siloed security technology, instead opting for a cohesive, unified platform that meets the specific security needs of any organization.

A culture of difference

The company emphasizes nurturing cultural diversity and strives to create a challenging and collaborative work environment that feels like home to its employees. It believes in a culture of sharing and caring. To ensure product quality, integrity, and security for its clients, the company aligns Agile

Secure Software Development Lifecycle (SSDLC) best practices. Employees work from design to deployment to make sure products meet or exceed internal quality standards, including product patches and maintenance updates. The company also offers a QA testing lab that provides a great learning and growing ground for its team members.

The marvelous achievements

Recently, SonicWall announced that its next-generation firewalls happened to become winners in CRN’s prestigious 2022 Products of the Year Awards. The company is a 100% channel partner company that recognized distinguished partners and distributors in March 2023 through its annual SonicWall Partner Awards. SonicWall has been recognized with three Asia-Pacific Stevie Awards 2023, showcasing its commitment to delivering innovative and effective solutions to its customers. These awards will help SonicWall to continue raising its brand awareness and strengthening its position in the market. A few more worthy mentions of the awards and accolades received by them-

• WIFI 6: Silver winner for the category “Innovation In product design and development”

• Boundless cybersecurity: Silver winner for category “Innovation in Digital Transformation”

• Email security: Bronze winner for the category of “Excellence in Innovation in Technology Industries”

The future outlooks

SonicWall is a family of more than 17,000 active SonicWall partners who are helping to protect customers and enterprises every day. This strong partner base has increased the company’s market share in key price bands and market segments, confirming SonicWall’s place as one of the leaders in the cybersecurity space. Last year, the company posted strong financial results, including a 33% increase in new customer growth and generating a 45% increase in new customer sales. SonicWall has also seen incredible growth in cloud-delivered products and services, which are up 36% year-over-year, and new Generation 7 products have represented 90% of sales over the past year. Now, it aims to better these numbers in the coming months.

Studio Coriander LLP:

Exploring the Exciting World of Advertising with

the Motto “Garnish the Brand”

players in this highly competitive market. Studio Coriander has grown to become a major player in the advertising industry since its inception in the year 2020. Headquartered in Pune, Studio Coriander brings a wide assortment of services, including ad films, corporate films, pitch films, documentaries, motion graphics, TVCs, DVCs, and graphic design, to support clients working in B2B and B2C domains.

With an impressive clientele base and commendable experience over the years, the company works on a variety of creative aspects for businesses, from graphic design to video conceptualization and production. The audio-visual medium of advertising is the USP of the studio. They essentially serve as a brand’s storytellers. True to the name (Studio Coriander), the motto is to garnish the clients’ brands—add that advertising master stroke that makes the brand or its offering stand out.

Omkar Markale

Founder, CEO & Designated Partner

Advertising has changed significantly as a result of technological developments.

From the time of advertisement on leaves, we are currently living in the age of the virtual advertising world. The introduction of advertising tactics marked the beginning of a new era by igniting a revolution in the field of advertising services. A well-known advertising and video production studio named Studio Coriander has become one of the primary

Talking about the beginning of Studio Coriander and what inspired him to begin this venture, Omkar Mahesh Markale stated, “Today, everyone wants to market themselves on numerous platforms, both online and offline. We are also aware of the culture of advertising. Even though brands are already strong and excellent at what they do, advertising serves as the finishing touch. We assist brands in connecting with consumers by employing a special storytelling methodology. Regarding my own experience, I first worked as a commercial graphic designer. Along with that, I began to experiment with several facets of filmmaking, including writing, set design, cinematography, acting, and directing. Since I was a young child, I have always enjoyed telling stories. I was able to do both through filmmaking and advertising. I, therefore, engaged in intense and ardent research in this field. I finally made the decision to convert my passion for filmmaking and storytelling into a company after spending a lot of time in both fields. A couple of like-minded friends joined in, and that’s how Studio Coriander was founded and our journey started.”

The Spirit Behind the Success

Born in Solapur and brought up in the city of Pune, Maharashtra, Omkar Mahesh Markale, Founder, CEO, and Designated Partner, inherited his creativity background from his mother, who is a superb painter herself. Thanks to her, Omkar Mahesh Markale has been painting and drawing since he was 6 months old. He chose the field of art because of his intense love of drawing. In 2014, he graduated from Abhinav College in Pune with a diploma in applied arts. By then, he had already developed a deep affinity for the idea of “visuals,” whether they be in movies or advertisements. The creative man had positions as

Puja | Business Connect

creative director for numerous brands after beginning his career as a graphic designer at several advertising agencies. Finally, he took the decision to start his own company in 2020, and that’s how Studio Coriander came into existence.

Unique Value Proposition

“I know that sounds strange, but I believe our unique value proposition is to revive nostalgia and emotion in today’s advertising. Personally, I genuinely want the golden age of the 1990s advertising industry to return. I believe that creativity with the most basic vision has special worth. Definitely, this strategy is helping me. We’re still attempting to dispel misconceptions, but it’s helping us grow the clientele, the innovative leader stated.

At Studio Coriander, communication and collaboration take place on an equal footing thanks to the lateral organisational structure. Despite how corny it may sound, they actually work in a very creative and amicable environment because each team member has their own area of specialty. They don’t believe in a typical, formal corporate type of operation. They are also working on an eco-partnership programme with young creative talents.

Industry Evolution Over the Years

The present scenario of this industry is evolving daily in response to trends and shifts in the media, yet conventional methods of film and advertising continue to hold their allure and essence. The only difference is the medium. The modern consumer is considerably more knowledgeable and educated about what they truly desire, what they hope to accomplish, and what they will ultimately choose. The manner in which commercial films are produced has undergone a significant shift as well. For instance, complex, lengthy films were all the rage a few years ago. The goal these days is to tell your tale in a matter of seconds or minutes. The mediums themselves have evolved. Social media has evolved into a platform that is essential for promoting both products and brands.

The Obstacles Along the Way

Temporary trends like reels pose a bit of a challenge in this domain. These are challenges as well as plus points challenge in this domain. But everyone wants to advertise according to the stereotypical formula; no one is taking risks. The Studio Coriander team often comes across clients who want something that is trending already; rarely does anyone want to create a trend and go against the flow. Everyone wants an instant solution. They are not ready to serve. This is one of the biggest challenges to creativity.

Inclusion of Technology

Tech is the core part of the advertising domain, and with every innovation, the team at Studio Coriander is trying to adapt and evolve with time. Innovations like AR, VR, and other immersive tech are all set to redefine advertising and filmmaking in the years to come. They are keeping up with all these developments and expanding their portfolio with more challenging projects.

Overcoming Challenges and Installing Milestones

The beginning was fantastic because of the previous experience and goodwill. However, launching a business in the midst of COVID was very risky. Following the second wave of COVID, the first six months were an emotional roller coaster filled with numerous rejections.

But thanks to the team’s passion and perseverance, they bounced

back. They conducted analysis, attempted a few different strategies, and soon began to have success with business projects. With their short film being nominated, the team has achieved the first significant milestone, but they still have a long way to go.

Road to a Future Voyage

“They say every business venture requires approx. 1000 days to achieve break-even. We have thankfully crossed that landmark, and Studio Coriander is well on its way to clean profits. As previously stated, we are overcoming new challenges and spreading our own fashion throughout the world,”, said Omkar Mahesh Markale.

In 2023, they will be more focused on domain expansion and talent acquisition. Working on larger projects with fresher talent excites the entire team. Additionally, they are trying hard to reach out to potential customers outside of India. They are also constructing their own production studio to provide enhanced audio-visual services made possible by the most cutting-edge technology available.

Studio Coriander is committed to providing a unique and engaging experience to every client who associates with us. In addition, Studio Coriander, a startup itself, is constantly willing to support other startups and young business owners in the expansion of their brands.

Benefits of reading Magazines and Newspaper

Our life seems to be too packed to read newspapers or magazines these days. This is why the majority of us skip this practice which used to be quite common in previous generations. Our parents read the news more frequently than we do now, and that practise appears to be fading

It is evident that traditional methods of reading newspapers and magazines are being replaced by new ones as a result of the development and spread of technology. News is manually crafted to grab the reader’s attention and is even offered in a condensed style. Numerous news applications offer their customers notifications/updates in the form of electronic newspapers and news tidbits.

On our smartphones, tablets, and other devices, we can now access any print media online. Newspapers and magazines are accessible everywhere, from the most rural regions of the country to the largest cities. Technology has provided a solution to the accessibility issue.

There have been proven benefits of reading a magazine or newspaper. They not only update you on the happenings of the world, but also make you an expert of your field, brush up on your language and enhance your writing skills. You find yourself up to date with the latest development occurring across the globe. They make you a lady or a gentleman. Let’s explore some of the great “Advantages of Reading Newspapers and Magazines” in more detail.

Benefits of Reading a Magazine

The USP of a magazine is that it comes with lots of pictures. Visuals are more appealing to the human mind and stay longer in our memory naturally. The pages are glossy and durable. They present information in a very sophisticated way which attracts their readers. Here are some benefits of reading a magazine.

1. Give you expertise in a Niche

There is probably a magazine covering a related topic in almost every field of knowledge that exists. When it comes to magazines that cater to specific interests, readers have a wide range of options, including women’s magazines, science and technology magazines, sports magazines, Reader’s Digest, fashion and lifestyle magazines, photography magazines, and health magazines. Consider purchasing a subscription to Vogue or Harper’s Bazaar if you enjoy fashion. Regularly read Time or Forbes magazines if you want to stay informed on all things business-related. By reading publications, you can broaden your knowledge about a certain pastime, market, or interest.

2. Pass the time while Learning

While flipping through the pages of a magazine might seem like a fun way to pass a dull afternoon, you might actually learn a lot from it. You never know what news you keep up with, which is one of the best things about reading magazines as a hobby. While you peruse a magazine in the waiting area while you wait for your turn, you might not consider this. However, you might credit that publication if you later recall a fact during a conversation.

3. Great Stress Buster

Your mind will certainly relax and your stress levels will decrease if you read periodicals about your field of interest. Just picture yourself feeling energised and active after reading your favourite magazine. A lot of random ideas and inspiration can be found by flipping through magazines. Alternatively, if you come across anything intriguing that you wish to read later in the day, it can lift your spirits.

4. Keep an eye on the changing trends

Information is gathered in magazines in a glitzy, appealing style for the reader. Whether it is a general lifestyle magazine or one on a specific topic, they all include relevant information about the most recent trends. Watch for shifting trends, whether they relate to regional news, a fresh accessory, the newest Justin Bieber tattoo, or viewpoints on a proposed law in your province. It’s enjoyable and simple to read through

magazines. This makes them perfect for readers who prefer light reading or who cannot concentrate on a book for more than fifteen minutes at a time.

Benefits of Reading Newspapers

The life of a newspaper is one day but if you read it regularly, it enriches your life by giving all rounded information regarding the life. From politics to sports, from health to education, everything they cover. Probably, the solution you were looking for of a problem, you find it in the newspaper. Here are the benefits.

1. Detailed information about global happenings

Newspapers are published with the primary goal of giving their readers the most recent information on events taking place both domestically and overseas. You must be aware of the level of political stability in your own and other nations if you regularly read the newspaper. What’s happening in the world of sports, which team is winning and which is losing, which new style is popular, information about finances and the stock market, travel, catering, health, and related information, the most recent scientific discovery, and information about new products, mobile laptops, etc. that are being introduced to the market?

2. Information about regional advertising

Another significant benefit of reading newspapers is that you can read advertisements for a variety of products and services, such as jobs, marriages, education, coaching, shops, discount coupons, trading, and real estate, that have been published nearby.

3. Improve your language proficiency and vocabulary

Reading the news not only increases one’s knowledge but also benefits growth in other ways. Reading the news voraciously and consistently helps improve one’s language and vocabulary. Additionally, it can aid in the formation of a bigger picture and an understanding of how everything— including the economics, politics, and the environment—is interconnected.

4. Know About the Most Recent Innovations and Discoveries

You may build your knowledge of a variety of topics, including politics, sports, entertainment, science, and more, by reading the news. In the event that Science discovers a treatment for diabetes, for instance, you can stay up to date on the most recent advancements achieved in that discipline. Reading the news keeps you informed and involved all the time. Let’s recognise that news reading can have a number of connected advantages that can lead to knowledge expansion, a decline in illiteracy, and ultimately a more informed and responsible society.

5. Ideas for Researches and Projects

Students must complete numerous research projects and cope with their schoolwork in both high school and college. And in order to do this, they must look for new concepts, innovations, and better designs. Because practically recent searches are covered in newspapers, they are a convenient way to find information on a variety of topics. Newspapers not only broadcast ideas, but also news on numerous discoveries, debuts, and establishments, which is really important for taking initiatives.

6. Best Way to Improve General Knowledge

Any exam or competition in life can be won with knowledge and a persuasive speaking style. Newspapers are a simple way for students to learn about current inventions and discoveries that are relevant to their courses. When preparing for competitions, contests, and quiz shows, these are a gold mine of knowledge for pupils. With these, kids can acquire original insights into what is happening right now and what is fashionable right now.

7. Enhances reading and writing abilities

As they encourage readers to become active learners, these are the ideal sources for fostering high reading ability. For everyone, but especially for students, reading newspapers is a beneficial hobby. They develop a strong command of reading the language over time.

A person’s writing and reading skills are also improved by reading the newspaper because it contains many challenging terms that could be confusing to a layman. To find out more information on this subject, visit this specific URL. The likelihood of having improved reading skills and a strong vocabulary increases if daily newspaper reading becomes a habit.

8.

Set off more positive habits

As previously mentioned, reading the newspaper first thing in the morning as part of your routine is an excellent habit to form. In reality, it encourages more frequent reading of non-electronic books. Anything that isn’t online or coming from the television, whether it be books, magazines, or anything else. These non-electric sources also make us feel more at ease.

They are also excellent for honing our ability to concentrate. It’s true that reading a text on paper makes it much simpler for us to read it cover to cover. Critical thinking and a desire to learn more are two more positive habits that result from reading the paper. People are inspired to learn more

about a topic by reading a fascinating newspaper article. Additionally, it encourages critical thinking by refuting the reader’s preconceptions about the subject and forcing them to consider what the article is actually saying.

Conclusion

Reading newspapers and magazines is a habit which starts from the very first day. It makes your life easier and makes you a well-informed person. If you think that you don’t have time to read, then probably you are saying that you don’t have time to develop yourself. Don’t wait, and start the subscription of your favourite magazine or newspaper right away.

FAQs

Q.1- What are the “Benefits of Reading Magazines”? Magazines produce a highly sensual reading experience that enhances memory because they prioritise visual aesthetics across their pages, not only on the covers.

Q.2- How is reading newspapers useful to students?

• Detailed information about global happenings

• Information about regional advertising

• Improve your language proficiency and vocabulary

• Know About the Most Recent Innovations and Discoveries

• Ideas for Researches and Projects

• Best Way to Improve General Knowledge

• enhances reading and writing abilities

• enhances reading and writing abilities

Q.3- What is the importance of reading?

Your intellect is stimulated in many different ways by reading. Comprehending what you read is the first step in processing it. Additionally, reading aloud can jog your memory, enhance your analytical thinking, and even expand your creative thinking.

Sushi Animal Nutrition Pvt. Ltd

A 2013 Endeavour Manufacturing and Marketing

Quality Animal Feed & Pet Food Ingredients

Incorporated in 2013 in Secunderabad, Telangana, Sushi Animal Nutrition Pvt. Ltd. (SANPL) remains at the forefront of animal feed & pet food ingredients with its quality products, remarkable milestones, and commitment to the welfare of animals. With the core vision to provide reliable, innovative, and value-for-money products, SANPL manufactures and markets feed and pet food ingredients to meet the growing demand for animal proteins, vegetable proteins and other value-added products to satisfy the ever-increasing need for safe and high-quality ingredient requirements in both animal feed and pet food segments.

Spearheaded by K. Pavan Kumar, Managing Director, and Sumit Banerjee, CEO and Technical Director, the company has established itself as a pioneer in building a manufacturing facility for the production of poultry protein meal and poultry fat from poultry processing byproducts. As of now, it is the only facility in the subcontinent that produces refined low-FFA “pet food grade” poultry fat. They have a constant and continued endeavor to develop an extensive variety of specialized ingredients for the expanding “pet food” market in India, such as the region’s first liquid pet food Palatant for both dog and cat food and collagen peptides which are naturally rich in glycine and proline amino acids and are essential for the development of healthy bones, muscles, and skin in animals. The team has been working tirelessly to create new “functional ingredients” while maintaining a consistent and laser-sharp focus on the pet food segment.

Creating Value as a Global Enterprise

“Our constant aim is to support different pet food and animal feed manufacturers not only in refining their recipes and achieving the highest levels of quality and performance but also reducing the cost of formulation. We at Sushi Animal Nutrition Pvt. Ltd. are concerned with the food that animals consume” , said Sumit Banerjee.

The year 2018 witnessed a landmark as the company signed a trade agreement with Symrise Aqua Feed (formerly Diana Aqua), a German MNC that deals in many specialized aquafeed ingredients and has a core competency in a range of marine hydrolysates, for which SANPL is the authorized Pan India Distributor of their range of products.

The Tale of Inception & the Journey so Far

From inception to its current position, SANPL has gone through a long journey with a lot of passion and grit!

The man behind the idea, K. Pavan Kumar, had a humble beginning from a small agro-chemical shop in the Karimnagar district near Hyderabad in Telangana almost two decades ago to where they are today as a group with four state-ofthe-art manufacturing set-ups in two states, with three in Telangana and one in Kerala.

With a capacity of more than 3000 metric tonnes of Poultry Meal & around 500 Tons of Poultry Fat per month they are the Largest producers in this category with two State of the art units (one nearby in Hyderabad and one that is currently under construction in Kannur, Kerala). They also have a unit in Hyderabad that process agricultural products like wheat, broken rice, and maize for pet food companies like MARS International (Pedigree brand of dog food) and other Pet food & animal feed companies.

“Today, the group conglomerate holds a business turnover of close to 200 crore, which showcases our long, challenging, but exciting entrepreneurial journey since the last two decades, starting from that small shop, where the strenuous effort of our excellent team has helped us make it look with a lot of hope that helps us strive for more success not only for today but also for tomorrow and years to come,” Pavan Kumar shared with pride.

With Next Generation on board, Mr. K. Surya Teja (Director) & with Support from Mr. Raj Manohar Thota (Director) along with key Management Team members, the group is ready to take on the future challenges ahead & help create opportunities for a Sustainable growth.

SANLP’s Innovation Hub: The Research and Development Endeavours

They firmly believe that a focus on innovation is essential for having a sustainable, cyclable, and “ever-competitive” business model. As a result, they continuously invest around 3 percent of their earnings in R&D, with investments in process technologies, process efficiency and product development and delivery.

Sumit Banerjee’s Take on Leadership

Leadership, according to me, is a character where people love to be around him or her, where they can freely express their ideas and where they can flourish and grow. “Rise Your Abilities to the height of your Goals” leadership quote from Swami Vivekananda is what drives us. I believe leadership is a nice “Bouquet of Responsibilities” where one Hold tight to one’s company’s principles and philosophies, Integrity, People Centric approach, Stakeholders’ confidence & be challenged and focused on the business vision and mission.

K. Pavan Kumar’s take on SANPL’s Work Culture: A Blend of Respect, Trust, and Empathy

Engaged employees, happy customers, enhanced and content communities, environmental preservation and safety, and profitable expansion have been the primary performance indicators of SANPL’s success.

The well-being of employees is always a priority here. The leadership team supports all levels of employees, and rules that promote respect, trust, empathy, and support are in place.

Walking towards a Bright Future

The company plans to focus on two significant market segments: the Aqua feed category, which will provide them with good volume/Value growth ( More to keep a healthy Top Line) as the category grows at a CAGR of 5% and Second & the key focus for this Decade will be on the Pet food category, with a CAGR of about 14-15% , we hope shall significantly contribute to enhance our bottom

line health. With numerous MNCs anticipated to get on board & numerous large Indian business houses entering this pet food market segment, there is a great possibility for the company to expand in the years to come.

A Never-ending Struggle for Excellence

The unwavering commitment and dedication towards growth have empowered SANPL to sustain 2 decades of journey through highs and lows and uncertainties. The company has recently entered the Biotechnology sector with M/s Helixion Biosciences Pvt. Ltd, which has been Co-Founded & Lead by Mr. Sumit Banerjee along with Mr. K. Pavan Kumar, where they are concentrating on developing distinctive biomolecules from food processing by-products catering to the personal care, health care and nutraceuticals categories with their R&D set up in Lucknow Biotech Park and it is expected that by the second quarter of this year they shall be ready with their first Pilot Unit in the same facility in Lucknow.

Accomplishments and Milestones Along the Way

With almost 2 Decades of experience, expansion and a reliable team, SANPL has achieved numerous milestones and still continues to scale the success ladder. A few of the worthy mentions are as follows:

• SANPL is a pioneer in putting up India’s first poultry meal plant and the only refinery in India that produces poultry fat for feed and pet food grades.

• It was the first and the only company in the Subcontinent to manufacture pet food Palatants.

• The first company in India to have a Facility coming up in the state of Kerala which will be Subcontinent’s first Integrated facility where poultry waste is not only processed to produce Poultry Protein Meal & fat, but also further integrating with an animal feed unit & to use Fat to derive biodiesel.

Words of Wisdom

Choose a problem that presently our society or environment is facing and focus on finding a solution to it. If you have a solution and you are convinced about it, then just go for it; the market will follow.

Puja | Business Connect

K. Pavan Kumar Managing Director

Sumit Banerjee CEO & Technical Director

Pixel 7a Launches in India at INR 43,999: Explore Specifications,

Availability & Offers

Google has launched the Pixel 7a in India, with a retail price of INR 43,999, positioning it as the most affordable 5G phone available from the company. This device is a successor to the Pixel 6a and despite being released at the same price point, it boasts enhanced features. As a result, the introduction of the Pixel 7a has made the Pixel 6a a less appealing choice, as consumers can now obtain a significantly improved version at a reasonable price. Moreover, by taking advantage of various bank offers, interested individuals can purchase the new Pixel phone for approximately INR 40,000. Below, you will find an overview of the specifications, pricing in India, and other relevant details about the new Pixel 7a smartphone.

Pixel 7a launched in India: Price, Sale Offers, and Availability

As previously stated, the Pixel 7a is priced at INR 43,999 in India. As a part of the launch promotion, customers using an HDFC bank card will be eligible for a discount offer of INR 4,000 on this mid-range 5G phone. This discount effectively brings down the price to INR 39,999 on Flipkart. It’s worth noting that this price applies to the 128GB storage variant, as Google has chosen to release only one model of the phone. The new Pixel device will be available for purchase starting May 11 through Flipkart.

Pixel 7a Specifications

The Pixel 7a boasts a 6.1-inch OLED display with Full HD+ resolution and a refresh rate of 90Hz, an improvement over the Pixel 6a’s 60Hz. The front design features the familiar punch-hole cutout, while the back of the phone retains the same design seen on the Pixel 7 series and Pixel 6a. The back houses a horizontal camera module containing two cameras.

The camera setup on the rear includes a 64-megapixel main camera and a 13-megapixel ultra-wide sensor. For selfies, there is a 13-megapixel front camera. The Pixel 7a offers various camera features like Magic Eraser, Unblur, Long Exposure mode, and more.

Under the hood, the Pixel 7a is powered by Google’s in-house Tensor G2 chipset, also found in last year’s flagship Pixel 7 smartphone. It comes with 8GB of RAM and a 128GB UFS 3.1 storage option. The device houses a 4,410mAh battery with support for 18W fast charging and wireless charging. Additionally, it features stereo speakers and holds an IP67 water-resistant rating.

Out of the box, the Pixel 7a runs on the latest Android 13 operating system. Google guarantees three years of major Android OS upgrades and five years of security updates for this device. It is also expected to be among the first devices to receive the upcoming Android 14 OS, anticipated to be released in August of this year.