20 Most Promising startups to watch 2022

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ENTREPRENEURIAL STREAKS WORTH MORE THAN A GLANCE…

As of now, standing firmly in third position as the biggest enterprising space on the planet, India has been expected to observe a flood of undertakings every year with the development of 1215 percent. From improved corporate association with government support, the undiscovered capacity of the new companies is being perceived by the business crew. Presently, problematic advancement has turned into the most recent publicity as far as start-up situations as it has been seen as very compelling toward improved help conveyance. Research asserts that the enterprising biological system has recorded more than $13.7 billion of funding this year alone. One can think about the speed with which sprouting organizations are jumping as far as development possibilities. What’s more, particularly a couple of the significant areas that have been the point of convergence of a large portion of the emerging pioneers are-Web- based business, HealthTech, FinTech, EdTech, TravelTech, Operations, and so on.

Recently, the space is flourishing with various setting off stories that have been initiating the detailing of an ever increasing number of new companies deserving of colossal appreciation and acknowledgment. Consistently, we are confronted with startup stories-how an inquisitive individual began an endeavor without any preparation or how a cutting edge thought advanced into the business scene. However, the Coronavirus emergency put a major halt to the business tasks, many trying endeavors stood solidly looking at the pandemic without flinching. Business Connect Magazine’s neoteric version- 20 Most Promising startups to watch 2022- is an exhaustive pursuit portraying the examples of overcoming adversity of a few inspiring business visionaries and their separate endeavors. Our endeavor of this new distribution is to perceive as well as recognize the outperformers in the pioneering environment stressing the way that new businesses will be vigorously impacting our monetary future. For this, our committed group put forth a ceaseless attempt to look for a few spurring adventures that will serve our pursuers a portion of supported innovative soul.

Here, our team found a disruptive tech-company’s story quite exhilarating that propelled us to feature its story at the forefront of this edition. Amaterasu Technologies is the name that strives to provide perfection in the tech-space. The organization is managed with utmost integrity and security that goes hand-in-hand with innovation. Rajeev Lakhanpal is spearheading the organisation to higher aloft with his business acumen and industry knowledge. Dive into this gripping read to get to know more about this one-of-a-kind venture that is scaling the ladder of success day-by-day.

At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedbacks and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

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Kajal Dobhal Kajal@businessconnectindia.in

Vol - 5 | Special Edition | December 2022

Publisher & Editor : Abhishek Kumar Dubey

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10 COVER STORY Page No. Fuelled by innovative and astute practices… AMATERASU TECHNOLOGIES
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www.businessconnectindia.in | Vol. 5 | Special Edition 7 Health Launchpad Up 2 date 38 42 46 52 Success Story Lifestyle Finsire Technologies Private Limited Hermes: An Iconic Luxury Brand that Rich & Royal Desire Top 10 Motivational Speakers in The World Unparalleled Innovation and Creative Approaches Taking Lending Infratech mainstream with collateralising income and digital assets 16 20 26 32 36 Low Calorie Foods for a Healthy Body New Tech Arrivals that can ease A new-age venture revamping the business simulation world… Be connected with the happenings around the world CONTENT

AMATERASU TECHNOLOGIES

Fuelled by innovative and astute practices…

In our constant strides to dig into the names of the companies that are well-acclaimed for their innovative practices, we have found some extraordinary findings. On that note, Amaterasu Technologies has become our star performer of this edition. The founder of the company, Rajeev Lakhanpal sat down for an exclusive virtual meeting with us where he walked us through different aspects of his establishment that drive on his innovative streak. For this narrative, we believe our global aficionado would find the information shared relevant and instrumental in driving them towards their motives. The excerpts of the conversation held with him have been highlighted below filled with ‘invaluable nuggets of wisdom’. Let’s dive in-

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20 MOST PROMISING ST RTUPS TO WATCH-2022
Kajal Dobhal | Business Connect Cover Story

THE MAN AT THE HELM

An intuitive and insightful leadership ensures organizational development and growth in any organization. Indeed, leadership is an indispensable management function to accomplish the established goals more efficiently and productively. Driving the business operations at Amaterasu Technologies as the CEO, Rajeev Lakhanpal is the Founding head of the company who is absolutely driven by innovation and tech-evangelism. His corporate journey began at the age of 19 in the shipping field where he witnessed the entry of various top brands in the Indian market which was a rare occurrence in the era of 90’s. After a few turns of events, he happened to join the IT sector where he turned a loss-making company into a highly successful as well as profitable company.

On the personal side, Rajeev Lakhanpal is an avid believer in ensuring a perfect harmony and ease in life. His expertise and guidance shared with the team allow him to blend highly sophisticated and advanced blockchain- based niche software under the Amaterasu brand name. The inception of Amaterasu was typically stimulated from this concept only. Alongside this, Rajeev strives to enable people to experience the future as a blockchain that is secure, convenient and accessible in several ways. Undeniably, his stewardship is a motivational tool that allows employees to walk the

right path while instilling confidence and trust in their hearts.

A BRIEF INTRO

Amaterasu Technologies is an organization driven by innovation and perfection in technology. Whatever is designed and curated at the company’s facility undergoes 33 tests wherein they improvise till the product is impeccable in terms of quality. The whole business model of the company is driven by their exclusively curated custom blockchain Rhombus that is POW for initial blocks and POS afterwards. The exclusive algorithm is pretty light weight and extremely safe to use. What they take immense pride in is the development of the most advanced technology as a result

of a dedicated team of 142 developers across the globe striving hard to bring extraordinary tech-innovations. From India to the UK, their footprints are spread across the globe. Soon, their wings will be expanded across Singapore, France and Canada.

THE SERVICE PORTFOLIO

When it comes to offering the targeted market with offerings, Amaterasu Technologies is expert in catering solutions enriched in-

• Innovative and Hybrid Blockchains

• Crypto Based Technology

• Blockchain Based Niche Softwares

• Advanced Fintech

• Advanced Edutech

• Advanced Health Tech

The apt team of developers hailing from all across the world are known for developing innovative and reliable solutions. The secret sauce to Amaterasu’s exemplary success is the value they offer the team members as well as projects undertaken by them. Targeting to make this world a smaller place by ensuring tech accessibility to everyone. For the management at the company, integrity and security are hand-in-hand with innovation that is reflected in every aspect of the work done by them. The key to their persistence is the zeal to make every person efficient enough to enjoy and experience the wonder that modern technology poses with impressive security features.

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AMATERASU COINA REVOLUTION

In this era of technology, innovation has become a substantial need for companiesfrom travel, entertainment, and gaming; to app development, education, and niche softwares- businesses need to be able to change as rapidly as consumer needs do. In this vein, Amaterasu Technologies is much ahead of the curve- it is not only working to expand further in the field of education; but also those of gaming and app development. For instance, their work in education includes plans to promote the sharing of educational content, which will help imrove and broaden access; as well as provide advantages such as the ability to ensure that certifications cannot be duplicated.

Alongside the development of ‘traditional’ aspects of the web, there has also been an increasing interest in the virtual world- including in gaming, education, and entertainment. This is also one of Amaterasu’s chief interests as a blockchain company.T

After having developed one of the fastest and most secure blockchains at Amaterasu, the team has been striving continually to improve it still further- they intend to be one of the world’s top blockchain companies; where technology is sophisticated, yet simple. Their focus on simplicity and ease of use arises from their belief that technology should exist to simplify, and not to complicate, lives. This ethos is reflected throughout their work; from the blockchain itself, to the concepts they are working on with regards to education, entertainment, etc.

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There is consistent interest for innovation, Counterfeit Intelligence, Training, Travel, Games Applications, Diversion Motion pictures and shows, Lottery, Purchasing Programming and Equipment stages have jumped up and showcase requests have kept on expanding. The size of the worldwide web-based schooling, Applications, eTerasu market was 118 billion USD in 2020, and this figure is estimated to reach 143 billion USD in 2022, surpassing 175 billion USD in 2023 and 423 billion USD in 2024.

The universe of innovation is filled with outrageous turn of events, quick speed and web. It is hard to stay aware of each and every innovation pattern; subsequently, there is a lack of individuals who really comprehend the subtleties behind blockchain,

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digital currency, DeFi and tokenization. Amaterasu Coin (TERASU) Schooling means to give great and right training on blockchain, token, tokenization, cryptographic money, new innovation, decentralized economy, and money. This information base will be an extraordinary instrument for procuring new clients and fostering the whole digital currency market, which will separate Amaterasu Coin (TERASU) from other crypto projects. Some portion of the undertaking is fundamental for building digital currency mindfulness and exchanging, sending off Associations with colleges and formal instructive foundations, and fostering the Coin Representative organization for Understudies.

RAJEEV SAYS

We are not creating a crypto currency to add to the pile of crypto currencies. On the contrary, we have engineered a new piece of technology, one that is going to reshape the way that people think about digital 3 tokens and the block chain –directly addressing the drawbacks and pitfalls that are most common among the crypto currencies on the market today,

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WHAT TECHNOLOGIES DO THEY RELY ON?

To reach its adamant mission in a short span, the Amaterasu Coin (TERASU) team will apply the following technologies in its blockchain. What is more significant than using the technologies is the strategic implementation of these advancements in their product development cycle:

• User-friendly mobile application for almost instant transactions between all users. The various features are designed to make the process as simple as possible.

• Cryptocurrency Payment Network is paired with an Amaterasu Coin (TERASU)

R&D-

A BIG DIFFERENTIATOR

As per the management of Amaterasu, R&D allows one to tap into several unimaginable arenas where one could explore better possibilities. They consider R&D as one of the most significant aspects that keep one ahead of this fastpaced world. The knowledge it allows the company with definitely creates something valuable that is in favor of the customer’s expectations that they want and need. Getting a leading edge across the competitive market becomes easier harnessing the power of R&D.

As Rajeev asserts, “Á propos, the way to that is through research; which means that R&D can be called almost indispensable- its face and features may vary, but it will certainly need to be indulged in.”

NEW-AGE DEFINITION FOR LEADERSHIP

When we asked what his insights into the leadership of the modern world were, he imparted that the leadership taking place from the bottom up is how he perceives this term. For him, one can achieve success only when a leader moves together with his team not ahead of them.

He emphasized, “Though leaders get to receive the praise for successes achieved, but we must always remember that they were reached together- and even failures are not the team’s fault alone; but something that a leader must share in the blame for, and help repair.” His insightful leadership has stimulated proper functioning on numerous projects such as development of several educational software that can run on Rhombus. Meanwhile, of course, we continue to develop niche and custom software, as well.”

A TOKEN OF ADVICE SHARED BY THE DYNAMIC PERSONALITY

“I think that the most important piece of advice I could give anyone would have to work hard, dream big, and have faith. And always remember, listen to your critics- they are the ones who will help you grow- but not to your naysayers.”

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Merchant terminal and debit card. Amaterasu Coin (TERASU) ledger sub-book system for schools and businesses. Proof of Location to reward students for attending classes and other Academic events. New proof of work protocols that are more energy efficient than current protocols

An Iconic Luxury Brand that Rich & Royal Desire

Hermes International is a French luxury goods brand that manufactures leather goods, fashion accessories, home decor, jewellery, timepieces, and ready-to-wear. In the world of luxury, Hermès is regarded as an iconic brand. Hermès holds a strong position in the fiercely competitive and unforgiving world of luxury thanks to a blend of historic heritage, exquisite craftsmanship, attention to detail, and high standards of quality and competence across the entire manufacturing process. Hermès was ranked number 28 among the Best Global Brands 2020 by international brand valuation company Interbrand. Louis Vuitton, which is rated 17th and has a brand valuation of USD 31.7 billion, is behind it with USD 18.0 billion.

Success Story:

The brand, also known as Hermes of Paris or Hermes, was founded in 1837 by Thierry Hermes. Hermès established the first harness workshop in Paris’ Grands Boulevards neighbourhood, serving European royalty. He produced high-quality wrought harnesses and bridles for the carriage industry and won numerous honours, including the first place in its category at the Expositions Universelles in Paris in 1855 and again in 1867.

In 1880, Charles-Émile Hermès took over operation of the business from his father and relocated it to 24 rue du Faubourg Saint-Honoré. Charles-Émile established saddlery and began retail sales with the aid of his sons Adolphe and Émile-Maurice. The business served the affluent of Europe, North Africa, Russia, Asia, and the Americas. The company introduced the Haut à Courroies bag in 1900, which was created especially for riders to transport their saddles. The first leather golf jacket with a zipper was created by Hermès for Edward, Prince of Wales, in 1918. The zipper was given the Hermès closure in France as a result of its exclusive rights relationship.

After Émile-wife Maurice complained that she couldn’t locate a handbag she liked, the first leather purses were made available in 1922. The handbag line was designed by Émile-Maurice. Hermès launched two stores outside of Paris in 1924 and established a foothold there. The first women’s couture clothing line debuted in Paris in 1929. Some of Hermès’ most recognisable original products were first produced in the 1930s, including the leather “Sac à dépêches” in 1935 (later nicknamed the “Kelly purse” after Grace Kelly) and in 1937 the Hermès carrés (square scarves). The company’s designers started using artwork, books, and other works of art as sources of inspiration from 1938. The first fragrance, “Eau d’Hermès,” was created in 1949, the same year the Hermès silk tie was introduced. In the early 1950s, the business also gained its Duc-carriage-

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with-horse emblem and distinctive orange paper boxes. Grace Kelly, who had just been crowned the new Princess of Monaco, was pictured in 1956’s Life magazine holding the “Sac à dépêches” purse. She held it in front of herself, allegedly to hide her pregnancy. It thus gained enormous popularity when people started dubbing it the “Kelly” purse, a name that Hermès later adopted. Jean Louis Dumas, the great-great-great-grandson of Thierry Hermès, took over the business in 1978 and expanded their main store in Paris by buying the building next to 24 Rue Faubourg Saint-Honore. In 1981 the official debut of the famous Birkin bag was made, which was given the British actress Jane Birkin’s last name. Patrick Thomas succeeded Jean Louis Dumas as the new CEO of Hermès in 2003. Hermès acquired 28 Rue Faubourg Saint-Honore in 2007, expanding its flagship store in Paris once again. Axel Dumas, a member of the Hermès dynasty who is sixth generation, assumed the role of CEO in 2012 and has held it ever since.

Brand Strategy of Hermes

The company’s marketing strategy guarantees that its items will continue to be surrounded by a strong sense of exclusivity. Hermès approach is centred on ideals like, creativity, craftsmanship, quality, authenticity, and independence.

Creativity

Designers are given a theme to create their products and designs every year. “In the pursuit of dreams” was the theme for 2019. Also, the company’s creative pillar heavily relies on collaborations with designers, particularly in the home furnishings sector. The goal is for both the designer and the company to gain from one another’s creative partnerships and reputations.

Craftsmanship

Before a craftsman can begin working on creating any leather item in the Hermès portfolio, he or she must complete a 2-year training programme. The company’s aim has always been to retain exclusivity and scarcity, even when this slows down production time. The leather products section of Hermès only hires 200 artisans each year. This tradition has been followed by six generations of craftsmen at the company.

Authenticity

Hermès does not view celebrity endorsements as a strategy for establishing brands which is a practice that is quite common in the LVMH brand stables. Hermes consciously avoids this type of marketing. A genuine endorsement of the brand may be found in the fact that only A-list celebrities and the extremely wealthy can afford and have access to their most expensive and exclusive products.

Work Culture

Hermès has made “patience” a core value and component of their strategy to produce goods of the highest calibre. A three-day in-house training course called “Inside the Orange Box” that covers the company’s history back to its founders and the development of each of its product categories is required of all newly hired staff and artisans, who are carefully chosen. The goal of this training is to instill a sense of belonging, involvement, and identification with the company’s culture, philosophy, and values in every Hermès employee. This will show the company’s commitment to the calibre of its brand and legacy.

Independence

The ownership structure and familial ties of Hermès have long emphasised the company’s independence. This enables it to fulfil its long-term vision while keeping the majority of its output in France.

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SHIVAM KUMAR:

Meet the Young Gun who is Transmuting India’s Real Estate with

Bigbuildup Developers

Shivam Kumar, Director, Bigbuildup Developers Private Limited, has indeed transformed these words into his reality and is continuing to revolutionise India’s real estate landscape. Shivam is a seasoned professional and optimistic leader. Under his dynamic leadership, Bigbuildup is touching the sky of success. Navigating through his career, he has faced several ups and downs but his hunger to succeed never went out. He aspires to build successful businesses and help people around to achieve success in their life.

With an aim to emerge as one of the most recognised, reliable, and recommended names in the real estate sector, Bigbuildup Developers came into existence in 2020. Striving to achieve its objective, Bigbuildup Developers offers turnkey construction services, including construction, contractors, civil engineering construction, building maintenance, and a lot more, with superior quality and high value.

“Infrastructure and real estate are crucial to the advancement of the country. We offer a comprehensive range of real estate services, including building, leasing, selling, and construction for

residential, commercial, or mixed-use developments. Utilising state-of-the-art design and technology, we provide exceptional, sustainable, and innovative real estate solutions. We use an integrated approach to introduce appropriate skills at every level of the project,” the inspiring leader proudly shared.

THE ESTABLISHMENT OF BIGBUILDUP DEVELOPERS

Passion keeps them going; it was demonstrated by Shivam Kumar, who entered the entrepreneurial world at the early age of 20 while pursuing Bachelor of Engineering (Honours) and took the foundation of “Bigbuildup Developers” in 2020.

Because he comes from a family of company owners, many people thought that his decision to become an entrepreneur and work in the real estate industry was immature because it demands a lot of arduous work and perseverance. But the inspiring leader proved them wrong. Shivam was determined to pursue his interest and make a positive impact on society by using his natural aptitude for business. He had a clear agenda set in his mind to achieve something significant and noteworthy in his life.

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“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
20 MOST PROMISING
TO WATCH-2022
Puja Bhardwaj | Business Connect
ST RTUPS

THE EXCLUSIVE SERVICE PORTFOLIO

Specialising in government contracts and subcontracts like building Rural roads, state highways, etc., the Bigbuildup Developers actively participates in government tenders like NHAI. Some of the other primary services offered by the company include the following –

• Construction

• Building maintenance

• Interior designing

• 3D Design and Engineering.

• Project Life Cycle and Control.

• Master Planning.

• Civil Works.

• Project Management.

• Contracting.

• Pre-Engineered Buildings.

• Sport and Recreational Facilities.

“The civil construction sector is one of the major contributors to the Indian economy. This multi-billion-dollar industry is enjoying a fillip lately due to the resurging construction market. Keeping this in my mind, I founded this business with the goal of advancing India’s rural and suburban communities. With the support of an experienced and knowledgeable team of architects, engineers, planners, and designers, we construct a few markets, street stores, and some shopping complexes in suburban areas of Bihar and Jharkhand,” Mr Shivam continued.

KEY FACTORS THAT MAKE BUIGBUILDUP A BLUE DIAMOND OF REAL ESTATE SEGMENT

Working on its mission to build sustainable real estate solutions that create value for the customers and other stakeholders and grow as the most preferred real estate developer in India, Bigbuildup has continuously expanded and made an irreplaceable impact in the market. Here are some crucial factors that provide the company with an edge over its peers –

They offer a wide variety of residential and commercial real estate services, each catering to the client’s unique wants and needs.

They offer a wealth of knowledge and experience to every project and help build solutions that meet clients’ unique needs. They help venerated customers unlock the value of their real estate by creating strategies that drive better outcomes.

They use their skills, knowledge, and experience to help buyers and sellers overcome the challenges and complexities of real estate transactions.

When it comes to interior design and architecture, they have unrivalled standards for beauty and excellence. They provide the top-tier and most distinctive designs for residential and business areas.

THE FUTURE OUTLOOK

SHIVAM KUMAR – A PERSON WORTH KNOWING!

The young visionary leader Shivam Kumar is currently Studying at “The University of Queensland”, Australia. One of the best universities in Australia, where he got 25% of the scholarship; after finishing his further studies, he will return to India and work on his future plans to grow India and create world-class infrastructure.

Shivam enjoys travelling and trying new adventures in life in addition to being a student and a young entrepreneur. With this venture, Shivam’s vision is to ultimately commercialise the suburbs and tier 2 & tier 3 cities of India with buildings, shopping complexes, and malls by 2030. It is because no one cares about developing the infrastructure in tier 2, tier 3, and suburban remote and rural areas of our country, unlike in tier 1 cities like Delhi, Mumbai, Hyderabad, Bengaluru, and all other metro cities. With this in mind, he began his venture to develop these types of cities with all modern infrastructure.

Since his family owns a business in Bihar & Jharkhand, Delhi, and West Bengal, Shivam had a few contacts with the contractors, real estate agents, and some other experts in this industry who helped him in planning the future road map for his venture.

He began with rural and small-town areas of Bihar, Jharkhand, and Uttar Pradesh. If everything goes according to plan, he intends to spread this development strategy throughout the nation. At the moment, Shivam’s foremost priority is to raise money through sponsors, investors, and government funding allotted to this development plan nationwide.

He was honoured with the Indian Achiever’s Forum’s Young Entrepreneur Award in recognition of his outstanding professional achievement and contribution to the country’s development.

CORPORATE ETHOS

Bigbuildup was envisioned to build top-notch infrastructure and aid the nation’s development. They envisage delighting the customers through excellence, quality, and on-time delivery. In addition, the team upholds the following values:

• They strive to realise customer delight through the diligent pursuit of excellence and quality.

• To establish trust with customers by making consistent efforts and remaining persistent in order to win customer dependability eventually.

• Providing clients with best-in-class architecture created using cutting-edge technology in accordance with current market trends and customer requirements.

• Empower customers by providing them with the best value for money.

• Continuously improve their processes, services, people, and business to achieve the highest levels of customer satisfaction.

Mr Shivam just began a new project in Bihar, and if everything proceeds as planned, it should be completed by the end of 2023. Along with that, he founded another company in Mumbai called “Studio Keen Innovation,” which specialises in interior design and architecture. His company will design for all types of clients, including small business owners, large business owners, and underprivileged individuals of all backgrounds. He is always willing to help them expand their enterprises and design their own homes, shops, or other buildings on a budget.

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Motivational Speakers Top 10 in The World

An inspirational or motivational speaker is someone who gives stirring speeches with the goal of motivating, challenging, or changing their audience. It pays to occasionally listen to motivational speakers in a society filled with sorrow, pessimism, and dashed hopes. However, motivational speakers do more than only encourage their audiences to overcome obstacles in life. Their motivational speeches also aim to upset the established order. We can learn to leave our comfort zones and pursue our goals of success and happiness through their compelling and powerful messages. There is no shortage of motivational speakers in the world, coming from all backgrounds. You will undoubtedly find a speaker who will inspire you to develop your entrepreneurial spirit or who will push you to explore your faith. Here, we present Top 10 Motivational Speakers in the World” who are the most in-demand motivational speakers across the globe.

Tony Robbins.

“Setting goals is the first step in turning the invisible into the visible.” -Tony Robbins. Tony Robbins, who is widely regarded as the most popular motivational speaker in the world, has dedicated more than 40 years to providing coaching, organizing seminars, and motivating speeches to assist business owners in overcoming their individual and collective issues. He is well-known all over the world for his seminars, infomercials, and self-help books. He is also a life coach, author, and philanthropist. He imparts knowledge on how to lead others, manage finances, run successful businesses, and make the most of life. Unlimited Powers, a book he wrote in 1987, was followed by Awaken the Giant Within in 1993 which has been his best sellers till date. Robbins has worked with notable clients like Bill Clinton, Hugh Jackman, Serena Williams, and Wayne Gretzky. Also, he was included by Worth magazine on its power 100 list.

Eric Thomas

“Pain is temporary. It may last for a minute, or an hour, or a day, or even a year, but eventually it will subside and something else will take its place. If I quit, however, it will last forever.” - Eric Thomas.

At the age of 16, Detroit-native and raised-in-Detroit, Eric Thomas was homeless. But Eric made the decision that he wanted to improve his life and establish himself as a person with a life he could be proud of. You may now see Eric Thomas’ inspiring words of wisdom on YouTube since E.T did exactly that. He even has a series called “Thank God It’s Monday.” He also succeeded in receiving the education he missed out on while he was homeless and pushed himself harder to earn all the credentials he had always aspired to. Eric Thomas is one of the world’s top motivational speakers now. His infamous YouTube videos have amassed millions of dollars in sales, and his best-selling books have done the same. Since his talks are so well-liked, you’ll discover that he appears in about 90% of the motivational movies that other people make and post on YouTube utilising mashups of footage, speeches, and music.

www.businessconnectindia.in | Vol. 5 | Special Edition December 2022 INDIA 26 LIFESTYLE

“Most people fail in life not because they aim too high and miss, but because they aim too low and hit.”- Les Brown.

Les Brown is a well-known asset for Fortune 500 firms, small businesses, non-profits, and community leaders across many industries. He is also one of the most loved motivational speakers. He is a person who overcame early adversity to succeed in a number of various professions, including political commentator, broadcast manager, and community leader. He was passionate about giving back to the town where he was reared and served the state of Ohio for three times as a senator. Brown is a motivational keynote speaker who has addressed gatherings all over the world. He has received the National Speakers Association’s Council of Peers Award of Excellence. His audience is given the tools they need to dream big, face obstacles head-on, and change the world as a result of his research and teaching on the science of achievement.

“Fearlessness is a muscle that can be developed. My own experience has taught me that the more I practise it, the more natural it is for me to not allow my fears control me.”- Arianna Huffington

Ariadni-Ana Stasinopoulou was given the name Arianna Huffington on July 15, 1950, in Athens, Greece. She is the founder of Thrive Global. Also, she co-founded the HuffPost, formerly known as the Huffington Post, and serves as its editor in chief. The development of numerous other illustrious organisations and efforts, such the Detroit Project, which is well-known for its ardent support of the production of energyefficient cars, was greatly aided by Arianna. She is a motivational speaker who specialises in business leadership, wellness, and scientific approaches to increasing individual and group productivity.

Nick Vujivic

“I’m officially disabled, but I’m truly enabled because of my lack of limbs. My unique chal lenges have opened up unique opportunities to reach so many in need. ”- Nick Vujivic

Nick Vujicic is a motivational speaker who was born without arms or legs and has learned to overcome his condition by imparting his knowledge and experience to others. He not only overcame a tremendous physical challenge, but he has since begun to tour the globe to share his message of faith in Jesus and hope. He is the owner of the motivational speaking business Attitude is Attitude and has interacted with many of the most powerful people in the world, all of whom find inspiration in him.

“People can’t do something themselves; they want to tell you can’t do it.”- Chris Gardner.

What distinguishes Chris Gardner as an inspirational speaker is his journey from poverty to wealth. The founder and CEO of Gardner Rich LLC, who was born on February 9th, 1954, in Milwaukee, Wisconsin, dealt with challenges in life in every imaginable way.

One of the Top 10 International Motivational Speakers, Chris had lived on the streets as a single father. He has written The Pursuit of Happ(y)ness, a memoir about those times which has been converted into a movie featuring Will Smith. He is also credited with writing Start Where You Are, which offers 44 useful and doable advice that might motivate you to succeed more.

Les Brown Arianna Huffington Chris Gardner
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“If you want to go somewhere, it is best to find someone who has already been there.”Robert Kiyosaki

Robert Kiyosaki is a well-known motivational speaker who specialises in success, empowerment, and change management. He also teaches individuals about personal finance. His best-selling book “Rich Dad Poor Dad” explains the financial lessons wealthy parents teach their kids, as opposed to those learned by poor and middle-class people. According to USA Today, this book is the best one about money. It has been listed as a bestseller in USA Today, The Wall Street Journal, Business Week, and The New York Times. He is known for having completely original thoughts regarding investing and money. He is an entrepreneur, investor, and instructor. People are motivated by his teaching to develop sound financial plans in order to make their money work for them.

“If you wait for the ideal moment, you will wait forever. Utilize the time you have to its fullest and always strive for perfection.”- Daymond John

Chances are, if you’ve ever watched Shark Tank on ABC, which has won numerous awards, you’ve already met Daymond John. Another well-known example of how we may go from poverty to wealth is Daymond John’s life. All we need to do is dream big and work hard to make those ambitions come true. Daymond started his path to greatness with just $40. But despite what seemed to be insurmountable challenges, he persevered and eventually founded FUBU Clothing, which he now leads. The majority of his presentations are directed toward young people, emphasising the value of developing an entrepreneurial spirit early in life. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage is one of his well-known books.

“Vision is the capacity to discuss the future with such clarity that it seems as though we are discussing the past.”- Simon Sinek

“Working hard for something we don’t care about is called stress; working hard for some thing we love is called passion.”- Simon Sinek

The best-selling author of books on leadership, Simon Sinek, is referred to as a “visionary thinker with a remarkable mind.” He teaches managers and organisations how to encourage and inspire people to perform better in order to create an environment where people feel secure, motivated, and fulfilled at work. Simon Sinek is a proponent of optimism and positivism. He believes that all it takes to succeed and find personal fulfilment is to have an optimistic outlook. He also thinks that there is always hope for a better future, no matter what your past may have been. Simon gives lectures on business intelligence and how businesses may foster employee engagement to increase productivity. Start With Why, Together is Better, The Infinite Game, and Leaders Eat Last are a few of the works he has written.

Oprah Winfrey

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”- Oprah Winfrey

Oprah Winfrey, one of the most powerful women in the world, was born in Kosciusko, Mississippi, on January 29, 1954. Oprah Winfrey isn’t technically a motivational speaker in the traditional sense. She has, nevertheless, written a number of encouraging books and given hundreds of thought-provoking keynote addresses. Most of Oprah Winfrey’s motivational sayings were delivered on her well-known talk show, The Oprah Winfrey Show, which was broadcast for more than 20 years. One of her well-known books, The Wisdom of Sundays, makes an effort to inspire readers to find the inner hero and use that ability to change the world. In today’s time she is one of the most popular motivational speakers.

28 www.businessconnectindia.in | Vol. 5 | Special Edition December 2022 INDIA
Robert Kiyosaki Daymond John Simon Sinek

Bizzy Baby Digital

Empowering Brands to Grow through Unparal leled Innovation and Creative Approaches

Digital content has made geophysical barriers disappear and increased the reach of brands and companies by enabling them to interact with a larger audience. Yet, most brands are unable to create standout presence - since the focus is more towards paid advertising but lacks creative positioning. Founded by Mr Murtuza Kutianawalla in 2017, Bizzy Baby Digital makes communication better for brands by building their digital assets with curated communities & targeted outreach programs.

Bizzy Baby Media is a boutique creative marketing agency and home to many creators and marketers. This 5-year-old whiz-bang has emerged as a one-stop solution for varied services ranging from Content Creation, SEO, Performance marketing, influencer tieups, and Audience development on social platforms, while emerging as one of the best digital marketing agency in India.

Headquartered in Mumbai, Maharashtra with two more offices in Trivandrum, Kerala, and Dubai what the digital marketing company puts out there is more than just numbers, stats, and formulae. Since its inception, Bizzy has undergone several iterations and business models. However, creating content and digital marketing continue to be their two key areas of expertise. After its recent merger with the Toonz Media Group, a 23-year-old legacy company based out of Trivandrum with a presence in over 11 countries, the team has emerged more potent in its abilities.

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20 MOST PROMISING ST RTUPS TO WATCH-2022 www.businessconnectindia.in | Vol. 5 | Special Edition December 2022 INDIA
Puja Bhardwaj | Business Connect

The Minds behind Bizzy Baby Digital Murtuza Kutianawalla – CEO-Head of Partnerships, and Sandeep Raghunath –Head of Technology

• The man behind the idea, Murtuza Kutianawalla, is a Disney actor, best known for playing Rohan Singh in the 2011-2015 series “Best of Luck Nikki”. In addition to acting in TV shows, he has hosted a program called Big Bada Boom and appeared in several advertisements. Bizzy Baby Media is his second venture that he and his partner Mr. Ketan Jain kickstarted in 2017.

• Sandeep, Head of Technology, a thinker, strategist, and planner with a never give up attitude possessing over 16 years of expertise in digital marketing. Sandeep has managed more than 80 brands across all sectors and holds a Green Belt in Six Sigma certification.

Bizzy Baby’s value proposition:

Envisioned to serve different sectors like education, real estate, consumer and entertainment, Bizzy Baby, along with its robust creative and techno-savvy minds, has been striding on the way to becoming a successful digital marketing agency in India, accomplishing numerous milestones and providing the best digital marketing services. Below are a few examples:

• Bizzy Baby led the content campaign for ICICI Mobile & Internet Banking to educate lakhs of its customers on engaging with several banking products and processes by simply using their phone.

• Bizzy Baby created a 360-degree performance campaign for one of the largest startup summits in India “SOW” held virtually sponsored by Microsoft thereby bringing over 10,000 attendees across several industries.

• Bizzy Baby has contributed substantially in the education sector whether it be with 21K School in the online school space or Muzician an online music learning platform from Australia.

• Bizzy Baby was appointed by UNESCO to lead their Water-wise program that turned student’s essays into animated videos.

• Bizzy Baby was appointed by JSW to create informative explainer videos to target new customers to engage with their newly launched products & services.

Overcoming Obstacles Along the Way

Bizzy Baby has definitely undergone several startup battles. Starting in 2017, Ketan Jain & Murtuza Kutianawalla began the journey of Bizzy Baby Media to create quality content for its audience at large with challenging budgets.

The business even overcame COVID-19 and other challenges by adhering to its core values. The team has grown from its mistakes, and now, they ensure that the customer connection is centered on finding a solution to their problem and being a helpful PARTNER, not just any VENDOR!

Murtuza Kutianawalla’s Take on

The Importance of Research & Development

Today, data is the most valuable currency, and we credit our analysts and business development teams for continuously adjusting their approaches and recognizing the brand’s needs. We have been able to deliver provocative branded campaigns for content production and marketing over the past five years because of the team’s ongoing research and development work.

Expansion Binge & Journey Ahead

Bizzy has successfully added a wide range of happy clients to account over the years and accomplished its 5-year milestone! It is looking to serve a minimum of 1000 satisfied global clients across the Education, Real Estate, Media & Entertainment, and Consumer sectors in the next 5 years. Additionally, it is planning to set up multiple global offices in key territories with its services.

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TAKING LENDING INFRATECH MAINSTREAM WITH COLLATERALISING INCOME AND DIGITAL ASSETS

The featured company is a Fintech Infrastructure firm started by three close friends - Shreyans, Mridul, and Subramaniam who have known each other for over 15 years. With over two decades of cumulative experience in finance and technology, they started Finsire in August 2021.

Finsire is a Lending Infratech firm with two products under its belt. The first productlending infrastructure rails for earned wage access was launched in early 2022, creating a new wave of Infratech demand in the industry.

After the successful adoption of their first product by over a dozen companies and multiple lenders, they have recently launched their second product - collateralising digital assets like life insurance, digital gold, mutual funds, and stocks.

Reflected in the company’s name which was conceived as a portmanteau of the words ‘financial’ and ‘desire’- Finsire builds infratech to help you realize your financial desires.

THE INTRO

Today, banks and NBFCs lend at ease for ‘hard assets’ such as houses, jewelry and vehicles but do not lend to 90% of the income-generating and digital asset-holding accounts that fall short of their risk policies and criteria.

Finsire builds embedded lending services and provides platforms or APIs to its varied clientele. This extends the lending capacities of banks and NBFCs to utilize Finsire’s rails and connect with asset-holding brokers, loan applications, software providers, fintech, and CC companies to enable simple credit availability to their end clients.

Following the resounding success of Finsire’s first product, they were approached by asset brokers to build a product that suited their specific needs. They have commenced upon a stateof-the-art proof of concept with brokers across sectors like life insurance, mutual funds, and digital gold.

The superlative aim is to go live by early 2023 with the second product which will power over 587 life insurance brokers, over 1200 mutual fund brokers, 315 equity brokers, other asset holding brokers, loan applications, software providers, and other fintechs.

VISION & MISSION STATEMENT

Vision- Finsire, through its Lending Infratech and various asset classes collateralisation technology, provides platforms and APIs to collateralise income and digital assets. The vision for Finsire is to develop digital and risk-free financial services and solutions to unlock and maximize value for all stakeholders involved.

Mission- Its mission is to ensure that all Indians who hold an asset or generate income are able to get credit with ease.

When questioned regarding what helps the team ideate together, the co-founder said that when managing any team, recognition plays a significant role and delegating to provide people with more autonomy is an influential motivator. For him, leadership transmutes into exhibiting patience to zoom

out when things go wrong while keeping the company tethered to its broader vision.

He comments on the significance of a work culture that drives better business functions: “Compliant with the fundamental philosophy driving our innovation process, our work culture reflects values of collaboration and synergy, much like our products and services. The distance from power is minimal to induce responsibility and preserve quality in innovation and services.”

FUTURISTIC VIEW

The market size is expanding with the dematerialisation of assets and the rapid growth of digital assets. Finsire is a platform that digitizes asset gathering/management brokers and fintech.

The co-founder comments“Out of the total population in India, only ~22% are credit served, and less than 14% get access to formal credit. The ecosystem focuses more on targeting the same customer with different credit products. One way to ease credit access for a larger share of people in the ecosystem is by pledging a digital asset, similar to how traditionally ‘hard assets’ are pledged for acquiring loans.”

Finsire’s primary function is to eliminate NPAs for lenders and help them earn a risk-free return on lending alongside passing down lower interest rates for end-users. Interestingly, Indians do not easily default when an asset of theirs is pledged.

Founders credit the existing infrastructure players like M2P, Fego.ai, Tartan, IppoPay, and many more. They have worked hard to educate and drive the industry towards multiple segments and markets.

FUTURE OF CREDIT Credit is an integral part of any economy. India has seen a phase of informal credit, hard asset collateral credit, growing credit card user base. The next wave seems to be digital asset credit at ease, and Finsire is gearing up to seize the opportunity to serve 70 crore Indians, bridging trust between lenders and borrowers over time.

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To live a healthy life, it is necessary to have a fit body and for that a healthy diet is really important. Having low-calorie foods for a healthy body with good nutrition is one of the key steps to a healthy life.

Nowadays, people are into bad eating with the consumption of junks and a lot of oily and spicy foods, forgetting how harmful it can be for their body. It is still not late! Try to attain a healthy body by keeping a balanced diet.

Start eating food that has vitamins and minerals, which includes fruits & vegetables, a source of protein and whole grains. In the beginning, it might feel hard to change your eating habits but being focused on small changes, will help you to walk on the path to improve your health. Opt for foods that have a naturally low-calorie count with good nutritive value.

HEALTH
Here is a list of 5 Low-Calorie Foods for A Healthy Body that will help you to maintain a healthy weight and promote overall health & wellbeing.

LEAFY VEGETABLES

Green leafy vegetables are most common among those people who are health-conscious. These are some of the best low-calorie foods for a healthy body that delivers a lot of minerals, vitamins and phytonutrients and they are considered the most nutritious. One of the best green leafy vegetables for people who are into weight loss is Spinach, as it is packed with nutrition like Vitamin C, iron, magnesium, calcium and protein. It also slows digestion and keeps you feel full.

LENTILS

These tiny little beans that come in brown, red, black, and green varieties are rich in a high level of protein and fibre. Lentils are good for boosting health as they have a plentiful source of folic acid and potassium that helps support your heart health. Lentils are best consumed as normal daal or as a vegetable soup, which has a very low-calorie count and the macros are good for a balanced diet.

CITRUS

The bright, refreshing, colourful, fragrant and juicy citrus fruits are the best low-calories food for a healthy body that is not just delicious but are also rich in multiple nutrients like Vitamin C and Dietary fibre that keeps your appetite in control. Citrus fruits such as Lemons, Oranges, Mandarins, Limes, and Pomelos etc. are consumed for their numerous nutrients like Flavonoids, which are plant-based nutrients and Dietary fibre, which is a type of complex carbohydrate that is found in plant foods.

OATS

A steaming bowl of freshly cooked oats drenched in milk is the healthiest breakfast you could ever have. Oats are rich in soluble fibres, which help in lowering cholesterol levels. This is considered as one superfood that can easily fit itself to suit your needs, which will boost your energy levels and will help you lead a healthy lifestyle.

GOURDS

The family of gourds have Ridge Gourd (Turai), Bitter Gourds (Karela), Bottle Gourds (Lauki), and Pointed Gourd (Parval) etc. they are packed in a whole lot of nutrients. Gourds are high on nutrition, great for diabetics, aids digestion and boost weight loss. Gourds can be consumed in vegetable form, juice, or even it can be made in as a healthy smoothie by adding apples and spinach to it. Gourds are amazing to strengthen the immune systems and it contains anti-ageing properties, which boosts skin health.

Consumption of a wide variety of filing foods with a lot of proteins and fibre will help you fight cravings and when the above mentioned low-calorie foods for a healthy body are paired with maintaining an active lifestyle, it keeps you feel satisfied.

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Business Connect is a well-established platform renowned for its impeccable monthly editions in which we try our best to feature some outstanding business leaders out there inspiring the entire business world. And here again, we are back with our December edition, Best Startups in India-2022, which is centric to introduce the world to some outperforming startups and the brains behind them. In the continuation of this series, our editorial team had an interesting and inspiring virtual session with the leadership panel of JioSh URL. The Founder & Director of the company, Mr. Navinkumar Mali shared numerous lesser-known facts about the company and his overall entrepreneurial journey so far with us. This fascinating read is an outcome of that joyful session. We truly hope and desire that this will not only inspire you but will encourage budding leaders to chase their dreams. So, without any further ado, let’s dive straight into the read.

Bcm: Please Introduce Our Readers To The Service Portfolio Of The Company And The Overall Problem You Solve.

Navinkumar: Our company name is JioSh URL Private Limited, we are a tech startup that is registered with the Startup India campaign of the Government of India. This gives us access to various resources and benefits that can help us grow and succeed. We are committed to using these resources to the best of our ability so that we can achieve our goals.

Our website domain is www.jio.sh At its core, our website creates short URLs and bio links to connect people with the content they are interested in. This is especially useful everywhere in digital space & every social media platform. Also, Short URL’s QR codes can be helpful tools for diverting users from physical to digital platforms. By scanning the code, users can be directed to a website or online content, making it a convenient way to access digital information. By having a central hub for all your links, you can direct your audience

JioSh URL

Private Limited

A

REVOLUTION IN THE DIGITAL SPACE BACKED WITH NEXT-GEN SOLUTIONS

to your other content with ease. Shorter URLs are easier for customers to remember, and they can help with your brand or company promotion by providing multiple digital account creations in a single link. Not only that, but you can also get analytics for each link to see how many people clicked on it. This is especially useful for seeing which platforms are providing the most engagement for you and your product.

Plus, every social media platform has one bio-link space that you can use to redirect people to your primary website. This comes in handy if someone is interested in what you do and wants to learn more about you and your business. If anyone clicks on that bio link, it means they are interested in our profile. For businesses, this click signifies that the viewer is interested in what they do and wants to know more about the company. So, in the bio link, we can provide multiple digital account creations in a single Link. Plus, we are giving every analytics of that individual link as well as how many people clicked on our bio link. So, those kinds of analytics are required for any brand promotion, any individual promotion, or any corporate company promotion. This will give you a more holistic view of your product, sales, and audience. Indians are already using short URLs, but Bio-Link is a new concept in India.

Bcm: Can You Please Share Your Success Journey With Our Global Readers? Also, Please Tell Us The Secret Behind This Growth Trajectory.

Navinkumar: In 2016, when I started promoting my book, I realized that I didn’t know some key information on how to share links, calculate analytics, and improve my marketing strategy. I was learning Digital Marketing at the time, and though I spent a lot on my book promotion, I eventually realized that it wouldn’t work. After some time, I came across foreign

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20 MOST PROMISING ST RTUPS TO WATCH-2022
Gulshan Praveen | Business Connect

companies selling the same services in India. That’s when I realized that I could have saved a lot of money if I had just used those services from the beginning. I was promoting my book digitally and I noticed that the prices were higher in India. I had a problem in 2016 when I didn’t have a credit card and the foreign company was working with only accepted credit card payments in US currency.

Now, The Reserve Bank of India (RBI) has given us many instructions to us about not sharing our credit card information or OTP (one-time password) with anyone. So, we Indians are used to doing UPI payments. I thought that there is a need in the market for something better. We understand that not everyone uses the same currency, which is why we are providing payment options in Indian rupee for our Indian users and 100 different foreign currencies for our international users. This way, you can choose the currency you’re most comfortable with and have a seamless experience with our payment options.

The next issue we discovered was that a foreign company was charging more for these services than we had anticipated. The cost of the service was more than what we expected to pay as Indians. Even though I found that foreign company services have some limitations in terms of features and analytics, I decided to create the best short URL Service with more features at the best price for Indians and people all over the world. So, I build the whole digital ecosystem for Short URLs.

Around that time, the Indian government started to wean off its dependence on foreign applications within the country. It’s possible that they banned 59+ apps then because our data was being sent outside of India and they were using it for marketing purposes. It occurred to me that this data should stay within India because Indian companies are subject to the Indian government and judiciary system - but foreign companies aren’t.

Bcm: What Is Your Approach Towards Competition In The Market? How Do You Tackle That Situation?

Navinkumar: We have no direct competition in India at the moment! Recently, we received a startup recognition certificate from the government of India which goes to show that our idea is unique and registered as ranked by the government of India. There are no Indian websites available for our

competition but there are foreign competitors and foreign websites as a competitor available for us. Therefore, we are increasing our features more than foreign companies, we are offering the best price to Indian people as well as foreign people with the best services and a unique support system.

We are currently handling the short URL and bio-links needs of several companies and individuals. Our major client right now is MSEDCL - Maharashtra State Electricity Distribution Company Limited. They use JioSh URL to share monthly meter reading photos with their consumers. We are adding more and more customers to our website to generate revenue.

Bcm: What Is Your Master Plan To Scale In The Coming Future? Please Share Some Token Words For Our Readers Observing You.

Navinkumar: Our company has big plans to be the next big thing - or in other words, a unicorn in the next three years. For those of you who may not know, a unicorn is a term used in the business world to describe a startup company that has achieved a value of over one billion dollars. We are currently based in a remote city, and there’s no doubt that we face unique challenges that come with that.

However, we’re dedicated to making our startup the best it can be despite the odds. Before I finish, I want to give a motivational message to all the readers out there, especially those of you who might be based in smaller towns or cities. It’s easy to feel like you’re at a disadvantage when the resources around you are limited, but I want you to remember that it’s possible to achieve great things no matter where you come from. We’re proof of that. So don’t give up on your dreamsanything is possible if you work hard enough for it.

Our Tag line is Refine & Redefine your Links. Our tagline is more than just words. It’s a commitment to the world wide web, to society, and to our ability to help and guide people. Our tagline will help us to refine and redefine the way links are created and let the world know we are a force to be reckoned with. We aim to corner the market on link refinements and redefine the way the world links. With our commitment to the market, we are sure to refine and redefine the way you link for good!

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My father taught me that "Nothing is free & No one is perfect."
Every day I read this & I improve myself and my company for perfection.

Oppo A17k

launches in

version of A17: Price, specifications, and more

Smartphone brand Oppo has expanded its A-series phones in India with the launch of Oppo A17K. This smartphone is a cheaper alternative to the budget smartphone Oppo A17 launched in September this year. Oppo A17k is powered by a MediaTek processor and has a single camera at the back for photography.

Oppo

Consumer electronics company

• Headquarters: Dongguan, China

• Founded: 2004, Dongguan, China

• Founder: Tony Chen

• Subsidiaries: OnePlus

• Number of employees: 40,000

• Parent organization: BBK Electronics

Oppo A17k Price

On Oppo India’s official website, the Oppo A17K is priced at INR 10,499. There is only one 3GB RAM and 64GB storage option. Additionally, there are just two colors available: black and gold. To recall, the Oppo A17, launched in India last month, costs INR 12,499. The smartphone has 64GB of storage and 4GB of RAM.

Oppo A17k Specifications

Oppo A17k has a 6.5-inch LCD display with a 1612×720 (HD+) pixel resolution. The rear panel includes an 8-megapixel camera, and the front panel houses a 5-megapixel sensor inside a waterdrop-style notch. The Oppo A17k is powered by the MediaTek Helio G35 SoC, but with a lower RAM configuration.

• Brand - Oppo

• Model - A17k

• Price in India - INR 10,499

• Release date - 19th October 2022

• Launched in India - Yes

• Form factor - Touchscreen

• Dimensions (mm) - 164.00 x 75.00 x 8.30

• Weight (g) - 189.00

• Battery capacity (mAh) - 5000

• Fast charging - Proprietary

• Colors - Gold, Navy Blue

• Refresh Rate - 60 Hz

• Resolution Standard - HD+

• Screen size (inches) - 6.56

• Touchscreen - Yes

• Resolution - 720x1612 pixels

• Pixels per inch (PPI) - 269

• Processor - octa-core

• Processor make - MediaTek Helio G35

• RAM - 3GB

• Internal storage - 64GB

• Expandable storage - Yes

• Expandable storage type - microSD

• Expandable storage up to (GB) - 1000

• Rear camera - 8-megapixel

• No. of Rear Cameras - 1

• Front camera - 5-megapixel

• No. of Front Cameras - 1

• Operating system - Android 12

• Skin - ColorOS 12.1.1

• Wi-Fi - Yes

• Wi-Fi standards supported - 802.11 a/b/g/n

• Bluetooth - Yes, v 5.30

• Micro-USB - Yes

• Headphones - 3.5mm

• Number of SIM - 2

• 3D face recognition - Yes

• Fingerprint sensor - Yes

• Gyroscope - Yes

India as a cheaper
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A newage venture revamping the business simulation world…

NOORJAX

The organization highlighted here started its inspiring journey from multiple freelancing platforms and finally got registered in Estonia and Chile in 2019. The star of the story is Felipe Haro who is Simulation Modeling evangelist and the Founder of Noorjax Consulting. Quite a unique name, right? Well, he named his very first venture based on an old game invented by him when he was just seven years old! What compelled us to highlight Noorjax’s success story in this exclusive edition was how it defeated adversaries with sheer perseverance and tenacity with an unwavering focus on strategy and teamwork.

As we sat down for a tete-a-tete with Felipe Haro, we touched on several aspects of the company’s business portfolio. We believe this spectacular narrative of Felipe Haro and his entrepreneurial venture will amaze our global aficionado in the most sophisticated manner.

MEET THE BRAIN BEHIND NOORJAX

Felipe Haro is the Founding Head of Noorjax Consulting and was heavily involved in simulation models during the early 2000s. Gradually, he developed a great level of interest in AnyLogic while working for PwC in 2013. His entrepreneurial voyage commenced in 2017 by establishing Noorjax Consulting after leaving a high-heeled job at Amazon. The firm began working as an independent consultancy performing simulation models across various freelancing platforms. It started supporting students, SMEs, government agencies and other establishments with a diverse range of applications. Delivering excellence via his AnyLogic

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20 MOST PROMISING ST RTUPS TO WATCH-2022
Kajal Dobhal | Business Connect

inclination, he came under the spotlight, especially through his online courses. Also, his presence stimulated intensive collaboration in the community since he became active in the niche market.

A VIBRANT INTRO

Revolving around the concept of simulation models that solve a variety of issues across manufacturing, supply chain, logistics, healthcare, etc, Noorjax has become a reliable consulting partner for its targeted audience. Prominently, they are dealing with complexities of Road Planning, Airports, Manufacturing, Mining, Strategy, Public Transportation, Customer Service, Fluid Logistics, Supply Chain, Optimization, People Behaviour, Artificial Intelligence, Policy Advisory, Power Consumption, Market Dynamics, etc.

Moreover, Noorjax also has a subsidiaryNoorjax Teachable which is a learning academy where they have over 15 different courses curated exclusively for simulation modeling fanatics, students and professionals.

THE INTRINSIC VISION

As a boutique consulting firm, they aim to deliver value with their lightweight solutions at a swift pace compared to the competitive scenario at a better quality level. A few of the key highlights of the vision proposed by Haro are as follows-

• Outperforming the rest

• Result-driven approach before the promised deadline

• Quality products despite facing losses

• Standing up to the promises

• Customer centricity

• Adding substantial value to the client’s endeavours

THE PROMINENCE OF R&D

Felipe asserted that out of several factors, what he believes any business is a success is the value one adds in favor of the organization. In this respect, R&D plays an essential role where any employee can learn new things and bring considerable value to the organization. He elaborates on this topic saying, “When an employee doesn’t have a lot to do, it’s a great moment to do some R&D and I want them to decide on what they want to work on, giving them a few options if they don’t really know. This allows them to provide significant value to the company with new products or features.” Though the process may not yield something extraordinarily successful, the process of trying to understand a concept while diving into the deep waters is what induces self-

growth and skill improvement. Even if things don’t turn out as expected, at least the employee got the chance to improve themselves at professional levels which indirectly fuels the growth quotient of any organization, continues the leader.

LEADERSHIP KNACK

What drives Felipe as a leader is his philosophical attitude which has different facets. He opines that one must know his team properly acknowledging their expectations and aspirations from the organization. Also, supporting and encouraging them to learn new skills and allowing them to nurture themselves into their best possible version- whether they associate with the company in the future or not- is quite important.

“Throughout my journey as a leader, I want to guide my employees through their respective careers. I want to remove any sort of fear in communication, which means that if a member of the team wants to leave, for example, I want to be the first one supporting their decision. I would love to see them becoming successful in better positions, expanding their wings across the skies of exemplary success. While maintaining high standards, I wish to see people associated with me explore their hidden talents as I avidly believe in holistic growth and development.”

THE CULTURAL PRINCIPLES

The values ingrained in the culture of Noorjax are simple but stern. Here, people are expected to work according to their own delivery promises. Work like crazy if you lag, and relax if you outperform! Taking some time off for yourself, traveling to different places,

being true to your words, possessing a customer-centric attitude, striving to offer the best customer experiences as well as value, etc., are the key highlights of Noorjar’s work culture. “ Well, frankly speaking, I don’t believe in company culture at the end of the day. The company is just an exchange and the employee should never be entitled to anything, and the company shouldn’t be entitled to the employee’s loyalty,” revealed the dynamo of his views on the work culture of a company.

THE PARTING NOTE BY THE FOUNDER

Felipe began his journey from scratch. He started with zero networks where no one knew him or held his hand to support him. Despite that, he sustained the challenging times and emerged to carve a formidable identity of his own in his niche domain. About his journey so far, he conveyed, “ I just have fun doing what I do and I don’t want to stop having fun. I will let the company grow at its own pace without slaving myself into a path of greediness. But I want in 50 years to be as big as PwC…. But I’m patient, there’s no rush and I will grow by adapting to whatever changes in this uncertain world.”

A TOKEN OF ADVICE TO THE BUDDING ENTREPRENEURS

“Patience and consistency are what matters the most. What I like as a concept that I took from a friend Gabriel Furman, who is a leadership coach, is the idea of the power of the imperfect action, or in other words “don’t wait for the right times to come, start with actions today, and embrace the mistakes you might make along the way”

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Meet

Sriram Krishnan, another Indian Techie helping Elon musk with Twitter

Elon Musk, Twitter’s new owner, is collaborating with a number of reliable friends and acquaintances to steady the ship as Twitter undergoes fast change as a result of the takeover. Sriram Krishnan, a venture entrepreneur and former employee of Twitter, is one of the persons present in the “war room” that Musk established right once after walking into the Twitter headquarters. Given his ties to Twitter, Sriram functions nearly as an insider assisting Musk in running the business. Sriram might be essential to Musk’s efforts to seize total control of Twitter and transform it into a business that bears his mark. Others, primarily Twitter’s top management, who could have assisted Musk were sacked by Musk. For instance, after purchasing Twitter, Musk promptly ousted Parag Agrawal as CEO. Musk might not miss Parag all that much, though, now that Sriram is in his war room.

Who is Sriram Krishnan?

Sriram Krishnan is a partner and investor with the venture capital firm Andreessen Horowitz — a16Z at present. The business contributed to Musk’s acquisition of Twitter by investing. From 2017 to 2019, Krishanan worked for Twitter. He has “temporarily” joined a group of trouble-shooters to set up a new operation and assist Musk in redesigning the website. According to The New York Times, Elon Musk, who is very committed and busy, is also keeping an eye on his other businesses and endeavours as Krishanan and other executives prepare the groundwork for Musk’s Twitter.

Sriram Krishnan uploaded a picture of Twitter HQ on Twitter along with the following message to announce his new position: “Now that the word is out: I’m helping out @elonmusk with Twitter temporarily with some other great people. I (and a16z)

believe this is a hugely important company and can have a great impact on the world, and Elon is the person to make it happen.” Sriram Krishan is a general partner at Andreessen Horowitz and invests in nascent consumer firms, according to the company’s website’s staff profile.

Additionally, he has held positions on the Polywork, Bitski, and Hopin boards. Sriram Krishnan was a member of the core consumer product teams at Twitter, Snap, and Facebook before joining a16z. He was in charge of both the Facebook Audience Network and Snap’s Direct Response advertisements division. Krishnan began his career at Microsoft, where he worked on a variety of Windows Azure APIs and services. Krishnan is now more well-known for co-hosting The Good Time Show with his wife, Aarthi Ramamurthy, than ever before. The show is currently accessible via YouTube. It is a nightly programme where IT titans and celebrities are interviewed. Elon Musk, Mark Zuckerberg, Steve Balmer, and even AR Rahman have appeared on the programme in the past. Although Krishnan’s supervisor at a16z, Marc Andreessen, appears in all of the top watched episodes posted on the show’s YouTube channel. Krishnan shares a close relationship to India with former Twitter CEO Parag Agrawal. According to information in the public domain, Krishnan was born in Chennai and nurtured in “typical middle-class Indian family. All of his education at the time—including college—took place in India. At Anna University’s SRM Engineering College, Krishnan earned his Bachelor of Technology (B Tech). In 2003, he met Aarthi Ramamurthy, the woman who would become his wife. They have a 2-year-old daughter and reside in San Francisco’s Noe Valley neighbourhood. Krishnan began working at Microsoft in 2005 and remained there through 2011. At about the same time, Aarthi also worked for Microsoft. Regarding Elon Musk, the NYT said that Sriram Krishanan had the opportunity to meet him while travelling to the SpaceX office in Hawthorne, California. Later, Sriram invited Musk on his programme, The Good Time Show. www.businessconnectindia.in | Vol. 5 | Special Edition December 2022 INDIA 52

Son of CJI, Justice DY Chandrachud takes oath as

50th Chief Justice of India

On Wednesday (November 9), Dhananjaya Yeshwant Chandrachud, a judge on the Supreme Court, took the oath necessary to become India’s 50th Chief Justice. The Chief Justice of India was sworn in at Rashtrapati Bhavan by President Draupadi Murmu. As soon as the oath was taken, Chandrachud succeeded Justice UU Lalit as the 50th CJI. The appointment of Justice Chandrachud who would be second-most senior of the Supreme Court-is valid until November 10, 2024.

“Will serve the common people. You will observe in the days ahead, whether in terms of technological advancements, registry reforms, or judicial reforms,” said Justice Chandrachud in his opening statement following the oath. Both the opportunity and the responsibility are fantastic. I’ll make sure that people maintain their faith in the judiciary not just through my words but also through my work,” he declared. Justice Chandrachud— who was born on November 11th, 1959—was chosen to serve as a Supreme Court justice on May 13, 2016. From February 2, 1978, to July 11, 1985, his father, Justice YV Chandrachud, served as India’s 16th Chief Justice. Up to his nomination to the Supreme Court on October 31, 2013, Justice Chandrachud served as the Chief Justice of the Allahabad High Court. Prior to being Chief Justice of the Allahabad High Court on March 29, 2000, he served as a judge on the Bombay High Court. Prior to his appointment as a judge on the Bombay High Court, Justice

Chandrachud previously worked as the Additional Solicitor General of India from 1998 to 2001. In June 1998, the Bombay High Court named him a senior lawyer.

On Monday, Justice Chandrachud stated he had extremely big shoes to fill and expressed his hope to carry on UU Lalit’s fine work. At the farewell event for UU Lalit, hosted by the Supreme Court Bar Association, Justice Chandrachud observed, “I personally, as your successor, am cognizant that I have very big-sized shoes to fill since you have really upped the bar for the chief justice.” On the other hand, Justice Chandrachud issued precedent-setting decisions, such as decriminalising Section 377 and ruling on Aadhaar, Sabarimala, etc. Unmarried women were recently permitted for medical termination of pregnancy by a bench led by Justice Chandrachud.

10% reservation for economically

in a historic judgment

The Supreme Court on Monday (November 7) upheld the validity of the 103rd Constitution amendment, providing 10 per cent reservation to economically weaker sections (EWS) in the general category in admissions and government jobs. This scheme was introduced by the Modi government just before the 2019 Lok Sabha elections.

It is being considered a big victory of the Modi government in the Supreme Court. The quota was announced by the National Democratic Alliance (NDA) government in January 2019,

months before the 2019 Lok Sabha elections. The government said 10% of seats in educational institutions and government jobs would be set aside for people from poorer sections based on their land holdings, monthly income, or size of dwelling. The 103rd Constitutional Amendment, which paved the way for EWS reservation in India, was challenged in the Supreme Court. In a 5-judge bench, 3 judges Justice Dinesh Maheshwari, Justice Bela M Trivedi, and Justice JB Pardiwala ruled in support of the EWS reservation. While Chief Justice UU Lalit and Justice Ravindra Bhat have expressed their disagreement on the EWS reservation. Justice Dinesh Maheshwari said that reservation on economic parameters does not violate the basic structure of the Constitution. EWS reservation does not violate the Equality Code. SC/ST/OBC have already got reservation. It cannot be included in the general category. The makers of the constitution had talked about keeping the reservation for a limited time but it continues even after 75 years, he added. Justice Ravindra Bhat expressed dissent: Justice Ravindra, who disagreed with the rest of the Bench’s decision, said, “Our constitution does not permit exclusion and this amendment undermines the fabric of social justice and thereby the basic structure. This amendment is deluding us to believe that those getting social and backward class benefit is somehow better placed. This court has held that 16(1) and (4) are facets of same equality principle.”

The government has supported this law in court. The government said that there is a provision for reservation for the poor through this law. This strengthens the basic structure of the constitution. At the same time, in the petitions filed in protest, there was a demand to cancel the EWS reservation, stating that it was against the basic structure of the Constitution.

weaker sections in admissions, jobs to continue, says SC
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