20 Most Promising Startups to Watch 2022 by Business Connect

Vol-5 | Special Edi on | August 2022 | 499/-

Kishore Kumar Yedam

Kishore Kapuveedhi Global Managing Director

Global CEO

ROLLOVERSTOCK INDIA’S TRUSTED B2B ECOMMERCE MARKETPLACE 1

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DIGITALIZATION REDEFINING THE B2B CUSTOMER EXPERIENCE The concept of “digital transformation” is upending many facets of life and business. It has made everything more automated, connected us across borders, and put the entire world at our fingertips. While digitalization has been bandied around a lot over the past few years, the dramatic events of COVID-19 have started to give it more consistency and fervour. The accelerating digitalization has pushed wide-scale transformations in B2B firms, leading to shifts in their customer behavior as well. When viewed through the prism of consumer behavior, digital technologies combined with the social and economic climate are affecting how consumers solve their business challenges and how they find, perceive, and interact with brands. Traditional meetings are becoming obsolete, and digital is the cornerstone to achieving higher revenue. In fact, digital interactions are now three times as crucial as traditional sales. With B2B firms adapting to the shift, consumers get their hands on an informed purchasing system that keeps them aware of every element throughout the transaction. This gives sales reps a brief opportunity to influence buyer decisions. Even though they barely interact with suppliers, the sales info is largely based on a web search. On the other hand, connecting and having reliable information from suppliers definitely drives buyers to go for bigger deals. The exploding digitization is also generating an enormous volume of content. Since the pandemic, customers have been spending 50% more than before. As such, it falls to B2B firms to focus on delivering relevant and easy-to-consume content to stand out from the crowd. This digital upheaval in the B2B eCommerce space has gained enormous traction over the past two years. Consumers are increasingly making spontaneous purchases to meet the increasing demand. While surely the pattern is uneven, the scenario is improving. And further digital advancements will surely introduce new breakthroughs. In light of the upheaval, this edition gives special coverage to Rolloverstock, a notable B2B eCommerce platform on a mission to redefine the consumer experience. The highlights of its story are its distinctive business model and offerings that redefine customer-seller relations. Make sure to look into it. Also, don’t forget to check out the in-house content jam-packed in the edition. Peace!

Indranil Roy Indranil@businessconnectindia.in

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Contents

COVER STORY

ROLLOVERSTOCK India’s trusted B2B eCommerce marketplace empowering the retail arena through a seamless digital experience Page No. 10

PAUL DEJORIA 18JOHN SUCCESS STORY Success Story

BUGSMIRROR

Committed to notifying the highest level of privacy and protection of your data

24FESTIVAL

75 Years of Indias Independence Special: All You Need to Know About “Azadi Ka Amrut Mahotsav”

EMUSA SUSTAINABLE PRIVATE LIMITED Emusa, Carving out Its Space as India’s Emerging Wholesome Online Marketplace for Sustainable Products.

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32KAMAL GREEN COMPOSTERS

An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions

GROWTH 10 Ways Most People Ignore to Save Time Every Day

36NEXTGENDIGIHUB ACADEMY Polishing one’s potential to learn industryrelevant expertise as a digital marketer

REDOAK® Leading the Furniture and Home Furnishings Space Realm with Vikas Nair at Helm

42LIFESTYLE

How to Stay Awake at Work

ULTRAFRESH MODULAR SOLUTIONS Aesthetic Kitchens That Portrays Your Passion

46LAUNCHPAD

New Tech Arrivals that can ease your life

WIZ FREIGHT

The AI-Powered Platform Enacting Change in the Supply Chain with Dynamic & Performance-Driven Solutions

52UP2DATE

Be connected with the happenings around the world

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

ROLLOVERSTOCK India’s trusted B2B eCommerce marketplace empowering the retail arena through a seamless digital experience

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Gulshan Parveen| Business Connect eCommerce is indeed a powerful means to connect the unconnected to global trade. Undoubtedly, it is the era of globalization, and eCommerce is a significant helping hand in transforming India into a digital space. Business Connect has been a great appreciator of all such organizations and business executives who have set a great example in the premises of the corporate world by giving an impeccable performance in the same. Here, we are back with another mesmerizing tale of excellence and passion by narrating the story of Rolloverstock. Our editorial team had an interesting and joyful virtual session with the leadership panel of the company and top executives, Kishore Kumar Yedam (Global CEO) and Kishore Kapuveedhi (Global MD). The visionaries shared numerous less-known facts about the company and shared their entrepreneurial journey so far. We truly hope and desire that this fascinating read will inspire our global readership panel and will add some extra value to their lives. We will be more than happy if it could encourage them to break their barriers and chase their dreams.

Introducing us to the unique business model, Mr. Kishore Kumar Yedam asserts,

“

Business owners encounter several hurdles on their way to market dominance. New products or stock replenishment can be challenging, and many aspects of the supply chain might be difficult to manage. While you may have a good hold in the market as a wholesaler or retailer, the market often gets saturated soon. A saturated market leads to a limited flow of stock and simultaneously limits profit. Considering these arising concerns inspired us to the development of the B2B eCommerce marketplace, Rolloverstock. It is a most sophisticated B2B eCommerce marketplace where manufacturers, wholesalers, and distributors can sell and retailers can purchase products in bulk quantity, as well as fulfill orders at wholesale prices. With the industryleading comprehensive eCommerce marketplace, the platform enables vendors to scale up and extend their online store operations, allowing them to expand their commercial reach and enhance their on-demand product offerings.

Scan to explore more

“

COVER STORY

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

“

HE FURTHER AFFIRMS,

Everyone enjoys a good bargain. The platform enables and empowers sellers to easily digitize their inventory, connect with over 8 lakhs+ verified sellers, give offers, and do transactions across 1000+ product categories and industry verticals. With their most comprehensive platform, merchants can sell products in bulk and earn higher profits, while buyers can get products at never-seen-before wholesale prices. The platform provides vendors with a comprehensive dashboard through which they can manage, list & sell the items instantly. Also, buyers can procure and take advantage of the greatest deals and offers on products from a variety of categories on Rolloverstock. It provides a diverse choice of items from a variety of categories for vendors to list their products and for buyers to browse from various categories and purchase at wholesale prices from Rolloverstock. These categories include Electrical, Large Electronic Items, Computers, Laptops, home appliances, Home Décor, Home Furnishing, and many more!

“

EDGE IN THE REALM

Rolloverstock offers business owners the most cost-effective way to sell their inventory across the country. It gives the option of selling products in bulk on the platform rather than making limited sales. The team truly believes that there are many business owners whose products are not reaching enough people. By creating their digital store, sellers can list all their merchandise on Rolloverstock and generate impressive profits through bulk order sales. Rolloverstock has established itself apart by providing the tech-edge platform that connects India’s B2B market. Rolloverstock serves as a marketplace for manufacturers, wholesalers, distributors, and retailers in India to sell in bulk across various product categories.

Further to this, Mr. Kishore Kapuveedhi says, “Most business owners face the problem of how to expand business in new places at some point. Setting up a business branch in a new place is both time and money consuming. We enable business owners to reach new markets and maximize profits from their businesses. In the present scenario, every aspect of the business has been digitally transformed. Businesses can now operate smoothly and remotely, thanks to the use of internet technology. Many issues in business operations have been solved by the digital approach,

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and the use of digital platforms and technology can also assist businesses in solving the problem of the B2B vertical. Rolloverstock has exceptional inbuilt features and implemented a discount strategy to sell products, manage and run an online store effectively so that retailers can avail them at wholesale prices. Rolloverstock provides a user-friendly platform to businesses for selling products in bulk quantities with ease and thereby improving the bottom line of the business. Rolloverstock specializes in fulfilling bulk orders of products by connecting highquality sellers with bargain-hunting buyers. Resultantly, retailers have been able to profit from purchasing well-made products at discounted prices! THE GOAL IS QUALITY

The team of Rolloverstock states that the most important step in the journey of business excellence is to understand your customers’ wants and needs. Analyzing previous purchases during a specific period can provide you with a much-needed glimpse into how much inventory is required for your business. Another consideration is keeping an eye on changing customer trends to determine the appropriate level of inventory.

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Also, when a company begins to expand into new markets, the stage is set for potential losses owing to the high cost of set-up and the hassle of maintenance. Rolloverstock is the trusted B2B eCommerce platform for businesses with such needs. Rolloverstock provides a platform where sellers can sell & purchase products in bulk quantities and expand their business throughout the country! Another one of the major concerns about B2B platforms can be the quality of products displayed. Rolloverstock is the go-to place as it provides verified sellers and maintains transparency. Furthermore, you do not need to be concerned about order shipments because they are secured with doorstep delivery! It is more than a fact that for businesses, inventory management is essential. Bulk products from verified merchants across the country are featured on Rolloverstock. Small and medium business owners often struggle with business expansion due to a lack of capital. Rolloverstock allows sellers to make money by selling products in bulk quantities on their online marketplace. By listing products across multiple categories, the online marketplace allows merchants to offer the best products to customers at wholesale prices.

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CONVERTING CHALLENGES INTO OPPORTUNITY

are in difficulty, and we are still offering you hope to sell your products in bulk. The pandemic has drastically altered our lives. Various industries have been impacted in various ways, but the one area that has thrived in these difficult times is the digital market. Businesses have suffered significant losses because of the COVID-19 pandemic. It has taught us that “no matter how difficult the circumstance is, we must constantly thrive to be the best, move on, and leave a legacy.” Sellers can quickly sell their products in bulk and make larger profits by selling on Rolloverstock. Meanwhile, buyers can take advantage of fantastic prices and offers from a wide range of products.

The curious team of Business Connect asked the management about their impeccable implementation technique that helps them sail through the obstacle, Mr. Kishore Kumar Yedam responded, “Rolloverstock is a platform that enables users to buy the bulk products at wholesale prices from anywhere and at any time. The first step in overcoming the obstacles is to be informed about the pandemic and its effects on eCommerce and business in general. The Covid-19 pandemic has highlighted the need and necessity of digital transformation, and enterprises can make use of this opportunity to adapt and expedite this shift. The current circumstance demonstrates that it is more crucial than ever to be able to continue operating a business and staying connected with their clients mainly through digital opportunities.

Rolloverstock has enabled manufacturers, wholesalers, and distributors in scaling their businesses by selling various products in bulk quantities. Rolloverstock promotes growth, strengthens brands, and assists businesses in achieving their individual goals and objectives. This online platform enables vendors and merchants to manage their listings and orders locally, allowing them to enhance their online sales presence, reach a focused audience and make larger profits.

Adopting and activating digital platforms is the only method to promote contact between B2B buyers and sellers via a bulk selling B2B eCommerce platform that keeps them linked and enhances the user experience. People are losing their jobs, businesses and entrepreneurs

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JOHN PAUL DEJORIA

Success Story

TORY

UCCESS

SUCCESS STORY

You Don’t Mess with the Zohan” and “The Big Tease.” He appears in television ads for Patron and Season 2 of the television show “Weeds.” Also, he had an appearance on the ABC reality programme “Shark Tank.”

ohn Paul DeJoria is an American entrepreneur, philanthropist and self- made billionaire. He is the founder of tequila maker The Patrón Spirits Company, and a co-founder of the John Paul Mitchell line system which manufactures hair care products and styling tools Because of his extraordinary life, once being homeless to becoming a self-made billionaire, he has been featured in a number of reports and documentaries. He has been so popular that he has appeared in cameo roles in movies including.

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EARLY LIFE

HIS ACHIEVEMENTS AND AWARDS

John Paul Jones DeJoria was the second son and born on April 13, 1944 to an Italian immigrant father and a Greek immigrant mother in Los Angeles, California. DeJoria’s parents got separated when he was two years old. When her single mother couldn’t afford to support both the children, she sent them to a foster home. At the age of nine, John Paul DeJoria began working with his brother selling Christmas cards and newspapers to help them make ends meet. At the age of 17, he joined the US Navy. After serving in the US Navy for two years, he returned to a life where he could not afford college education. For the following several years, he worked a variety of occupations, including caretaking and selling shampoo door-to-door.

He received the Legend of Beauty Award from Beauty Business West’s Board of Directors that same year for being an innovator whose ideas, dedication, and actions significantly altered the course of the beauty industry. In recognition of his contributions to the nation and his community, John Paul DeJoria earned the prestigious Lone Sailor Award in 2012. He received the Humanitarian Award from The Dream Foundation in 2014 in recognition of his outstanding contributions to Dream Foundation initiatives. As one of the most renowned corporate figures in the world, he also earned the Lifetime Humanitarian Award from the T.J. Martell Foundation for Leukemia, Cancer, and AIDS Research in 2014.

PHILANTHROPY AND SOCIAL WORK:

In 1971, while working at Redken Laboratories, he gained understanding about hair care products. In 1975, however, he was sacked because of a difference of opinion over business strategy. Despite increasing sales, he was once again sacked from his position at Fermodyl Hair Care where he had trained the management and sales staff. His next position was at the Institute of Trichology, but he later lost his employment since the company could no longer afford his pay.

He supports Food4Africa, and in 2008 he worked alongside Nelson Mandela to help feed more than 17,000 orphaned children. He gave the kids over 400,000 life-saving meals. He established Grow Appalachia in 2009 to help promote wholesome eating and impart farming knowledge.

He and his hairstylist buddy Paul Mitchell decided to launch John Paul Mitchell Systems in 1980 with a $700 loan since they were both having financial difficulties. They made the decision to provide items for trained stylists that would aid in shortening the time needed to style a client’s hair. They began by developing a shampoo for single use and a leave-in conditioner. After two years of hardship, the firm generated $1 million in gross sales in the third year, and the goods started to take off, entering thousands of salons.

When Captain Paul Watson of the Sea Shepherd Conservation Society was jailed in Germany for interfering with shark finning activities in 2012, he publicly supported and advocated for Watson. Off the coast of Antigua in the Caribbean, on the island of Barbuda, which he bought for real estate purposes, he intends to give the islanders roughly 700 full-time jobs. Moreover, he pledged that 1% of all island sales would benefit the community. DeJoria also keeps himself occupied by assisting in the deactivation of landmines, providing aid to the homeless, and collaborating with other groups to protect the environment and animals.

PERSONAL LIFE

The Patrón Tequila Express

The Patrón Tequila Express, a vintage private train car, is owned by DeJoria. It was created in 1927 and served as Car No. 50 for the Gulf, Mobile and Ohio Railroad before that. DeJoria purchased the railway car in 1996 and spent $2 million renovating it. The railway car is 85 feet (25.91 m) long and has three cabins (each with a bathroom and shower), a kitchen, a dining area, an observation room, and an outside deck. The expense of staffing, maintaining, storing, and insuring the Patrón Tequila Express is $10,000 each month, in addition to the mileage charges paid to Amtrak to move the train car across the country.

John Paul DeJoria’s first wife abandoned him and their two-yearold kid in 1966. She stole all of their money as well as his only car. As a result, DeJoria was unable to pay his apartment fee and was forced to evict himself and live on the street with his young son. He met a girl Eloise Broady on a blind date and married her in 1993. DeJoria has six children, three of them are from his marriage to Eloise.He and his wife Eloise have given more than $4,000 to Senator Ted Cruz’s campaign and more than $5,000 to Texas Governor Rick Perry’s, among other candidates, as well as to the DNC and other Democratic candidates.

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Committed to notifying the highest level of privacy and protection of your data Avishek Singh | Business Connect You would never have dreamed of leaving the house door open all day for someone to come in. Consider the machine in the same light. Maintain strict security around your network access and personal info, and don’t leave any windows or doors open for an intruder to enter. As cyber criminals grow more advanced and sophisticated, their attack tactics become more complicated and sophisticated to avoid detection. End-users must take appropriate security precautions to deter an intruder from obtaining access to sensitive information, causing financial damage, hurting important clients, or harming their own reputation.

For companies, the effects of data breaches can be damaging, both in terms of financial costs and in terms of credit risk. Smaller organizations that do not have the tools to react to and recover from the effects of data theft are especially at risk. 60 percent of the small companies that are under threat will be out of business within six months. However, the effect of identity misuse goes beyond the direct financial impact on businesses.

Aman Pandey CEO, Founder

No system is flawless, and Bugsmirror insists that collaborating with qualified security experts is critical in finding any technology’s vulnerabilities. “We believe privacy and reliability to be the central features of any software. Earning and maintaining the interest of our customers is our top concern, so we are committed to notifying the highest level of privacy and protection.” says the CEO, Mr. Aman Pandey. Bugsmirror is an IT company based in Dhanbad, Jharkhand. The company was legally registered in January 2021 but has been working on the project for the last 3 years and Aman Pandey, a graduate of NIT Bhopal, is the founder and CEO of the firm. THE MAKING OF BUGSMIRROR The CEO recalls the entrepreneurial journey of the company in the business world. “Our business path has been very complex. There were companies that unnecessarily accused us of plagiarism claiming that they had already reported the bug that we reported. Later we were congratulated by Google’s members for reporting that bug thus proving that there are many suppressing agents.”

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The CEO adds “From the very beginning, our vision has been to entrench our organization as the best security bug-finder. Data theft has become a major issue in recent times, where applications consciously request permissions that may not concern their operation and often also take data without permission using vulnerability in the operating system, and hence I strongly believe that the next world war could be due to data and privacy breaches. In this mission, our R&D team is working persistently to keep people’s data and privacy secure.”

In order to support all aspects of start-up companies and other self-employment practices, especially in technology-driven areas, the government has developed a system under NITI Aayog known as SETUs (self-employment and talent utilization). Mr. Pandey highly credits the Indian Government in providing all the support and help to grow and thrive as a company. He says, “Recent policies sanctioned in the budget 2021 and many others are supporting start-ups like ours which has helped many aspirants and visionaries to become entrepreneurs and make their business successful in a short time.” AN INSIDE LOOK AT BUGSMIRROR FUTURE PLAN: THE FUTURE OF THE COMPANY LOOKS DAZZLING BRIGHT. “ The pace we are expanding into the future seems very dazzling, with the firm worth nearly Rs 1.6 crore, and is working very optimistically to raise the value to nearly 25 crores at the end of this fiscal year. The arrival of smartphones and their integration into our worldly life are still vulnerable to fraud, with our most important data stored on smartphones and Android is an abyss and thus offers many possibilities for detecting glitches, hence our study and constant work hold a successful future”. Want to know more about this promising company? We had a conversation with the founder to bring you some exclusive insights on who they are, how they work, and what they believe in. Here’s a quick glimpse. BELIEVE IN RESEARCH AND DEVELOPMENT R&D is still an integral and most important aspect of any company regardless of the form of organization. We are purely research-based firms, who gather a deep understanding of the security systems of the aforementioned companies, just as our name suggests. PERCEIVING LEADERSHIP Leadership is a position of great responsibility and is a very arduous job. Leadership can be defined in many ways but we tend to keep it very simple. We believe leaders are the ones who guide their delegates to a successful journey and teach them in such a manner that it feels like we are the ones who did it. WORK CULTURE It is important to flourish a start-up financially and employees are the ones who help us achieve everything. Work culture is utterly value-driven. We keep our timing very agile. Employees are allowed to work whenever they want, giving them an extra edge. Being a start-up, we have a 6 day work week. From the very start, our work culture has kept zero communication barrier between the masters and the apprentice, which has helped us to commute suggestions effectively and efficiently and at every timekeeping room for development. As leaders we try to keep the ambiance very calm and cool, trying our best to reach optimum content among the employees.

WORDS OF WISDOM There can be profuse of factors that can lead to a successful entrepreneur but two character traits that we think are important are diligence and persistence. As wisely said by venerated Dr. APJ Abdul Kalam “failure is the first attempt in learning”, Success doesn’t come overnight and if it does it is ephemeral and hence it becomes important to keep working onwards, upwards, over and again. The above two traits will make every entrepreneur’s journey propitious. Everyone thinks that to be successful we need to be smart but being smart is a congenital property that cannot be influenced but we can always work hard to achieve our goal. As said by highly admired Dr. APJ Abdul Kalam “to shine like the sun first burn like one” and so If you think you can do better, give it more time, Do it as meticulously as no one can, and success will knock on your door.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Festival

YEARS OF INDIA’S INDEPENDENCE SPECIAL

“AZADI KA AMRIT MAHOTSAV” ALL YOU NEED TO KNOW ABOUT This year, India will commemorate the country’s 75th anniversary of independence. This year’s celebrations will mark 75 Years of Thoughts, 75 Years of Achievements, 75 Years of Action, and 75 Years of Resolution, all of which will motivate us to continue working toward the realisation of India’s aspirations for independence. India’s independence from British rule was not an easy nut to crack. After 200 years of the British government, India finally achieved independence through the blood, sweat, and tears of millions of its bravest and most tenacious leaders. India at long last awoke to “life and independence” on August 15, 1947. Jawaharlal Nehru said, “Long ago, we had a tryst with destiny, and now comes when we shall fulfil our commitment. Not completely or fully, but considerably, we will do so.” The Indian government has started an “Azadi Ka Amrit Mahotsav” initiative to celebrate its independence as the largest democracy in the world turns 75. The Indian government has launched this initiative to recognise and honour 75 years of progress in India and the illustrious past of its people, culture, and accomplishments. This Mahotsav is dedicated to the people of India who have not only played a significant role in the evolution of India to this point but also possess the strength and capacity to realise the vision of enabling India 2.0, fueled by the spirit of Atmanirbhar Bharat.

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• • • • • • • • •

• •

Prime Minister Narendra Modi led the “Dandi March” from Ahmedabad’s Sabarmati Ashram to inaugurate the “Azadi Ka Amrit Mahotsav” on March 12, 2021. It began a 75-week countdown that will end on August 15, 2023, the day we celebrate the 75th anniversary of our independence. Amit Shah, the union home minister, is the chair of the national implementation committee, which was established to develop the policies and plan the commemoration events. All that is progressive about India’s socio-cultural, political, and economic character is embodied by Azadi ka Amrit Mahotsav. The 75th anniversary of India’s independence, as well as the country’s glorious history, people, culture, and accomplishments, have all been emphasised in this project. According to the official government website, the Azadi Ka Amrit Mahotsav is an “intensive, nationwide campaign that will focus on citizen engagement, to be converted into a ‘Janandolan’, where modest changes, at the local level, would add up to big national benefits.” It is a broad endeavour that includes subthemes like “AatmaNirbhar Bharat” and “Vishva Guru Bharat.” The Government of India will host several events as part of Azadi Ka Amrit Mahotsav to recognise the 75th anniversary of India’s independence. In the tradition of Jan-Bhagidari, the Mahotsav will be observed as a Jan-Utsav. A budget of Rs 25 crore has been authorised by Telangana Chief Minister Chandrashekhar Rao, according to ANI, to commemorate the Amrit Mahotsav of Azadi. Additionally, guidelines have been provided for installing the tricolour at 75 locations throughout the state. Shivraj Singh, the chief minister of Madhya Pradesh, has also said that various programmes relating to the liberation movement will be conducted for 75 weeks throughout the state. Additionally, an effort will be made to convey a patriotic message and provide a taste of Indian culture. The Indian government has devoted the Mahotsav to Indians who have contributed significantly to progress and evolution. The Indian government has dedicated the Mahotsavnt to the Indians who have contributed significantly to the development and evolution of our nation and possess the strength and capacity to realise the government’s vision of enacting India 2.0, powered by the spirit of Atmanirbhar Bharat. Under the Azadi Amrit Mahotsav, a statewide campaign that emphasises public engagement is being run. This campaign will be transformed into a “Jan Andolan” in which modest local changes will significantly advance India.

The Azadi Amrit Mahotsav is also known as the “Elixir of Aatmanirbharta,” the “Elixir of Independence,” and the “Elixir of the Inspirations of the Warriors of the Freedom Struggle.” This Mahotsav is a celebration of the nation’s awakening, the realisation of the dream of good governance, and the advancement of peace and development on a global scale. – NARENDRA MODI, PRIME MINISTER OF INDIA

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

EMUSA SUSTAINABLE PRIVATE LIMITED www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Paspuleti Pallavi Krishna Founder & CEO

Emusa, Carving out Its Space as India’s Emerging Wholesome Online Marketplace for Sustainable Products. Puja Bhardwaj | Business Connect

brand-led by an amazing woman leader and her core team, Emusa rightfully takes pride in itself as a pathbreaker, an innovator in the online marketplace exclusively for sustainably made products right from food to décor and almost everything used in our day to day living.

Initiated in 2021, Emusa is born out of a deep sense of connection and love for the Earth and nature. By uniting conscious brands with nature-loving consumers who are looking for sustainable, organic alternatives to daily products, EMUSA endeavours to usher in an ecosystem of conscious households.

A world where conscious consumption is the norm of the day, where every household has imbibed the values of a conscious lifestyle and passed them on the future generations. Emusa intends to achieve it by becoming an easy, trusted, and wholesome destination providing a one-stop shopping experience for all conscious products, where conscious consumers can shop guiltfree and with a sense of responsibility towards future generations.

Pallavi and her team are constantly working to harness the power of technology and digitalization and bring the best healthy, organic choices to your fingertips making a sustainable lifestyle both Accessible and Affordable.

EMUSA TEAM; THE INNOVATIVE WORK CULTURE

Today Emusa is walking towards success path within one year of its inception because the team has burned the midnight oil and committed to growing without complaint and it continues to bring some of the best products to the customers. The work culture at Emusa is focused on an equal and open culture where everyone has an equal chance to stand up and challenge an idea.

Envisioned to building a world that is healthier, happier, and safer for future generations, Emusa is bringing a revolutionary change in the way people shop.

THE BRAIN BEHIND THE BRAND

Paspuleti Pallavi Krishna, Founder & Director, Emusa Sustainable Pvt Ltd, is an inspiring woman leader, motivated by the mantra of extraordinary efforts, innovative approach, and a never give up attitude. She incepted her entrepreneurial journey last year when she took the foundation of Emusa.

THE CONSISTENT FUNDAMENTAL VALUES OF EMUSA Below are the three core values that Emusa follows – • Care: An unconditional drive to care for all, akin to a mother, who strives to provide equally for all. • Integrity: Emusa is purpose-driven in everything it does. The organization functions with utmost transparency and brings a strong sense of commitment to the work. • Inclusivity: The leading team at Emusa makes sure that whoever comes in touch with the company must experience a sense of fulfillment, happiness, and growth. Emusa works towards a society that is brimming with health and happiness.

Presently under the competent leadership and supervision of Pallavi Krishna, Emusa is constantly moving forward on its mission to make a conscious, positive impact on people’s lifestyles across all walks of life and constantly work to help them choose conscious, sustainable alternatives for a better tomorrow.

MORE THAN JUST A COMPANY

Emusa is a wholesome destination that ensures that you get the best of sustainably made products in one place. Working on the concept to become an Earth-friendly marketplace, the endeavour is actively propagating the principles of Reduce. Reuse. Recycle and encourage better sustainable practices/ lifestyles across the society for inclusive growth. The leading lady further stated,

FUTURE OUTLOOK

It is pretty much evident that the industry is in the nascent stage and has a long way to go. Emusa is planning to grow leaps and bounds in Pan India by delivering the best sustainable products for sustainable living with customer-centric services. While it is establishing itself in the Indian market and building huge demand and promoting indigenous goods, they are planning to bring international sustainable goods to the Indian consumer base very soon.

At Emusa, we believe that our everyday choices have a deep impact on our lives. A shift to an organic lifestyle begins with small steps. By making tiny but significant changes to the products we use daily. We have curated an exclusive collection of conscious alternatives to everyday products to help you make the transition to a sustainable lifestyle.

WORDS OF WISDOM • • • 29

Do not underestimate the caliber of experienced personnel in name of the contemporary and mad rush for innovation. Be patient because Rome was not built in a day, the microwave mentality is not healthy for an entrepreneur. Being consistent with right actions is the key to opening newer possibilities. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

KAMAL GREEN COMPOSTERS An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions Kajal Dobhal | Business Connect Today, the surging population has resulted in the overproduction of waste that is adversely affecting the environment. It is the need of the hour to come up with ingeniously sustainable solutions for waste management. Many big enterprises are making significant offerings by providing products that can convert biodegradable waste into beneficial manure by the process of composting. But still, we need to come up with better tools to deal with the human-generated waste that is disastrously polluting the Earth. A pioneer, Kamaljeet Kaur, was struck by the realization of the need to curtail the amount of produced waste to prevent the harmful effects on the environment. With the passionate drive to prove her fortes for producing innovative waste management solutions, she incorporated Kamal Green Composters- a manufacturing company of the compositing machines. COMPANY OVERVIEW Kamal Green Composters is the key manufacturer of the composting machine in which, any kind of biodegradable waste can be converted into manure within 24 hours only. This process is absolutely automatic and no bio culture is used for the decomposition of the waste to make the compost. With the mission to manage the solid biodegradable waste in an effective and beneficial way, the Company has pioneered the domain with its exemplary Waste Managing Machine. It is coming up ahead with a number of variants in the machines for Industrial, Domestic, Commercial purposes, etc. Kamaljeet Kaur, the Managing Director, commenced this business venture with the motive to manage the green waste in the more productive and effective ways. The exemplary women entrepreneur has acknowledged the need for managing solid waste with efficient techniques to reduce the amount of solid waste that is hard to manage. According to her, managing agricultural waste is quite a distressing task in terms of the environment. For dealing with this issue, her team is striving to collect that waste from the farmers and return them with fertile manure that can bestow them with fertile compost to grow healthier crops. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

KAMALJEET KAUR

MD, Kamal Green Composters 32

The motto with which Kamaljeet is leading her organisation is ‘It’s the payback time, let’s give it back to nature’. She elucidates that apart from providing good quality manure to the farmers, her endeavours are inclined towards dealing with the landfill problem that is the prime reason for the soil pollution and many other environmental issues. In New Delhi, India’s tallest rubbish mountain is the proven example of the human inefficiency to manage the surging amount of solid waste. And, to make a significant contribution in reducing the amount of waste from being dumped in the landfills or the garbage mountains, Kamal Green Composters has come up with a unique solution. WHAT IS SO UNIQUE ABOUT THIS VENTURE? Kamaljeet accentuates the fact that there are numerous service providers in this domain, offering the machines for manure formation. As the work station is headquartered in Ludhiana, Punjab, the targeted customers are from this region of the country, where only the distributors are offering the machines for sale. But, Kamal Green Composters is making a difference in the relevant domain by being the sole manufacturers of the composter machine. Their endeavours are absolutely focussed on reducing the amount of solid waste from the ground level only, to prevent any further addition to the huge pile of garbage in different regions of the country. Kamaljeet states that green waste can be utilized in numerous ways, such as to make bio enzymes, room fresheners, floor cleaners, natural detergents, etc. Her efforts are aligned towards utilizing the waste in the most sustainable way that can benefit the society as well as the environment also.

of the river Sutlej that is the prime reason for cancer in those people. Kamaljeet states that acknowledging this fact inspired her to contribute to waste reduction and since then, there is no turning back.

Kamaljeet is also associated with the organisation- ‘Sahkar Bharti’, where she is training the women associates with the ‘pit and pot’ compost making procedure. This method can be utilized to make the manure from the animal faeces even without the required machine. Her initiatives have served as a beacon in empowering the women from the ground level.

From a skill development centre- PAU, she received the training of incepting a company on her own along with the management skills, under the guidance of Dr. T.S Riar, Associate Director of PAU. Afterwards, she was chosen for conducting an experiment of incubation for PUSA AGRIPRENURE under a training program- RKVY Raftar, Incubation programme.

A GLANCE AT THE LIFE OF THE DYNAMIC ENTREPRENEUR Kamaljeet is an avid reader and fond of writing poetry. Her interest in reading and writing stimulated her to attain a Bachelor’s Degree in Reflexology, after her marriage only. Being married for over 22 years, she dedicated a significant portion of her life to her family. But, as her children grew up and forged ahead to pursue higher education, she felt the need for doing something of her own. As her family members became busy with their pursuits for a brighter future, she pondered over the possibilities of serving the society in her spare time. Soon, she became a volunteer for the WOW organisation where the Chairperson, Jatinder Pal Singh has infused the philosophySow the seed of unwavering faith in your heart and let that faith grow into a fruitful tree gradually. He believes that this philosophy is much better than performing the duty without considering the results and even a minuscule effort with good intention is enough to change the world. His personality inspired Kamaljeet to believe that her efforts can create a huge impact on her as well as on other’s lives also. Hailing from the medical background, she decided to commence the business venture to make a difference in the current environmental scenario. She single-handedly incorporated her very first entrepreneurial venture. Reminiscing upon the time while volunteering for the campaign- ‘Aan Milo Daryaon’, she states that she witnessed the humongous amount of waste that needed to be managed well. She also came across the fact that due to the seasonal water stream in Ludhiana- Buddha Nala, the water of river Sutlej was being polluted with the carcinogenic compounds. It shocked her to the core of her spine that people in Rajasthan are left with no other options but to utilize the extremely polluted water

INSIGHTS ON WOMEN ENTREPRENEURSHIP For the dynamo, this entrepreneurial venture has allowed her to acknowledge her strengths as a woman. Kamaljeet expounds that each woman is efficient to conduct creative improvisation. As a home-maker, she ensures to create something useful even out of the wasted articles. So, when a woman delves in the entrepreneurial world, her creative aspect allows her to come up with the most effective and effortless way of conducting business operations. She believes that women are great managers, owing to their family managing skills. She firmly states that more and more women should enter the business world to emerge out as exemplary leaders. The visionary entrepreneur is constantly striving to offer more and more employment opportunities to the women in the first place. She aspires to witness the up-gradation of all the segments of the society with the intense women involvement in the near future. Kamaljeet’s endeavours are solely converged on women empowerment and she desires to forge ahead to pursue her future prospects by allowing other women aspirants to walk beside her. Highlighting the future prospects of the Company, Kamaljeet reveals that she would like to expand the reach of her business venture to abroad and give a kick start to women entrepreneurship with this innovative idea in foreign countries as well. The Company foresees a bright and blazing future ahead. As the rising population will result in a surge of waste material, this domain will propound more business opportunities to the aspirants. 33

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Growth

10 Ways Most People Ignore to

Save Time Every Day

ime is an essential commodity. Life is defined in time. The more time we have the more things we can do. But most people complain about not having enough time and for that reason they can’t stay with their family, pursue their hobbies and even can’t rest. Here, we are suggesting some time saving ways which you are probably ignoring; if these ways are applied well, you will save a good amount of time. Read on!

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

PLAN YOUR MEALS IN ADVANCE

of a day, those seconds add up to a considerable loss of time. Also, multitasking reduces creativity and results in more mistakes. As an alternative, set aside an hour or two to focus on your most crucial assignment.

Making a menu in advance helps in grocery shopping and speeds up dinner preparation. Also, it greatly reduces stress if you don’t have to call a family meeting to decide what to eat that evening or, worse, run out just before dinner to acquire a missing item.

2. DEVELOP A LOVE FOR ROUTINE

The best approach to save time in daily life is to follow a routine. Every mid-morning, John visits the same coffee shop, and he does so frequently that whoever barista is on duty will always have his latté waiting for him. What a timesaving idea!

8. DON’T WAIT UNTIL THE PRECISE HOUR OR HALFHOUR TO START

A routine undoubtedly makes it simpler to find things and do tasks. Another benefit is that it frees up the brain for other things.

You would decide to start at 9:30 if you get to work by 9:20. You would check a few random group messages within those ten minutes, then, visit a YouTube video thanks to one of the messages. You would continue watching the suggested videos once you had finished that one.

3. MAKE EATING A SOCIAL OCCASION

Everybody needs to eat. And the majority of individuals require social interaction to unload from work and feel more human. Breakfast with family or lunch with co-workers should be sociable occasions. Even 20 minutes of uplifting, social engagement can assist your brain regenerate and is probably helpful for your digestion. That will spare you later from using the restroom.

By 9;30, you are halfway through the interesting video and don’t stop. Now, probably you would think to start the job at 10 as you have already passed your ideal time. And this goes on.

4. KEEP AN EYE ON THE TIME

RELEARN HOW TO CONCENTRATE

Many of us squander a lot of time simply because we are easily distracted. Instead of focusing on one activity and completing it quickly, we allow ourselves to be distracted several times. The end results? The initial task takes far longer than it could or should have. Developing the practice of concentrating exclusively on whatever activity you’re working on and finishing it before moving on to anything else is a fantastic method to save time in daily life.

What gets measured gets done, as business expert Tom Peters once stated. You can find areas where you can alter and improve if you track the time you spend. Try tracking your time for just a week or even just one day. You’ll be amazed where you can redistribute time that has been inefficiently spent.

EVERY DAY, SET UP 30 MINUTES FOR YOURSELF

Your entire day is yours. It’s your time, so you can use it whatever you want—you may devote it to work, friends, TV, or anything else. Show time you are in charge rather than struggling against it. Spend 30 minutes every day on yourself in the greatest way possible so that you can give them the best of you.

BLOCK OFF TIME

10.

When you can, try to set times. For instance, you may schedule the first hour of each day for learning and development in your field of expertise. Spend the following hour working on any long-term goal-related chores. You can check emails and other things during the third hour. You accomplish more overall when you work in these blocks of time.

SAY NO

While it might be tough, it is vital to say no to co-workers when you are unable to assist them. They’ll cease asking once they understand that you politely deny requests that interfere with your personal or business time.

FINAL WORDS, Applying all these time saving tips well can make you squeeze the most from your time. Hope it helps!

6. ONE THING AT A TIME PLEASE

Susan Weinschenk, a behavioural psychologist, estimates that multitasking will reduce your productivity by 40%. You assume you’re doing two things at once, but in reality, you’re switching quickly between them. These witches only take a tiny fraction of a second, but when added up over the course

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

NextgenDigiHub Academy Polishing one’s potential to learn industry-relevant expertise as a digital marketer Avishek Singh | Business Connect

TUSHAR RAYATE

Founder & Director, NextgenDigiHub Academy (OPC) Pvt. Ltd. Organizations, firms, start-ups, and non-profit organizations invest a significant amount of their revenue on targeting, attracting, and binding their audiences. This is the main justification for learning about digital marketing. Digital marketing skills are undoubtedly the ‘Marketing ‘ of the future.’ Approximately 30 lakh students graduate every year in India, but a very low percentage is employable despite high demand. The root cause behind such a bad ball game is the gap between industry-relevant expertise and schooling. These students are excellent at theoretical knowledge but do not have practical experience and expertise to apply these theories. Organizations are looking for candidates with industry-relevant expertise. They want someone who will carry the company to a higher level, turn their leads, and boost their revenue and earnings. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

NextgenDigiHub Academy is polishing one’s potential to learn industry-relevant expertise as a digital marketer. “Keeping individuals aware of the power of digital marketing is a huge awareness we are trying to bring in. We help individuals learn digital marketing skills and be digital marketers themselves. This is an industry that fits all industries and yet is not a part of any industry. Our field is a service-based industry and it varies from person to person on how you deliver your results. We create products (students) who can overcome any digital innovation and still continue to provide great results in terms of business and skills” says Tushar Rayate, founder of NextgenDigiHub Academy. He believes that the challenge is to create a space for this field among the other professions in the world. In the urban world, digital marketing is becoming a very common trend, but what about the villages where they could also use social media and other ways of marketing to reach a broader audience. There are no marketing agencies/institutions in most of the rural sections of the country. NextgenDigiHub Academy is one of the recently started digital marketing agencies in rural India with the aim to make it a common term among the rural people too. “We teach teachers, working adults, homemakers, and entrepreneurs to provide them with more job options and prospects for earning money. We are a rising team of experts ready to pave the way for budding digital marketers and just about everyone interested in learning innovative digital marketing techniques.” Comprehensive digital marketing practices include preparation, certification, internships, and placement with a professional digital marketing firm. NextgenDigiHub Academy is specialized in highquality education and value for money. The Academy operates a solely quantitative educational curriculum through live assignments and practical coursework so that students can see for themselves the ramifications of putting digital marketing strategies into action. New and Seasoned Entrepreneurs should enhance their hands-on digital marketing skills to be used to run their online business. In the past few years, the planet has seen a huge transition from analog to digital. There is a huge increase in the number of people entering the online community. The Internet has turned our existence upside down. It has transformed interactions to the point where it is now our preferred medium of daily communication. We use the Technology in almost every aspect of our lives. Ordering a pizza, purchasing a tv, sharing a thought with a friend, and sending a photo via text messenger are all examples of actions that fall into this category.Now, it is time we stop being the consumer and start being the producer, be it education, business, health, IT. Everything is now in the online world. And to establish anything online, you need to have good digital marketing skills or hire a digital marketer. There is no better scenario even in the worst recessions. As a result, enhancing your skills as a digital marketer will drive your career to a new level. The importance of digital marketing is not only in the interests of advertisers but also in the interests of customers. Mr. Rayate initially had planned to start his venture 2 years later, but as the ‘Pandemic’ happened, NextgenDigiHub began training and equipping individuals with the right tools to solve social problems. “ In one word, ‘Pandemic’ is what motivated me to create my own venture,” says the founder. Digital Marketing is a dynamic world in itself. It is a life-long learning process of trials and tribulations, believes the founder. He adds that a person who likes to keep working along with constant learning can only achieve a feat in the digital marketing world. 37

“The more you practice, the more number of ways you will learn to achieve the same process with different inputs. Algorithms keep changing, and it is obvious for it to happen, but if you are an expert you know how to find your own way along with those changes,” says Mr. Tushar. NextgenDigiHub designs its courses with full consideration of what one requires when they start working. I have seen many people complaining that there is always a bridge between education and your career. It is bound to happen if you don’t fill that gap with practical learning. We provide a platform to fill the gaps and help you be a Digital Marketing Expert.” says the founder. Building a course requires a thorough study to understand the pain points and then planning to address these through a well laid out structure. “R&D in Digital Marketing is like the staple food you have at home every day. You cannot separate R&D from Digital Marketing believes Mr. Rayate. Things that you learn in Digital Marketing can be understood only when you implement, try, again and again, see different results for different inputs, and see its output. There is no magic, it’s all about the experience and the patience in achieving the desired output.” The founder signs off with a message for young entrepreneurs willing to enter digital marketing and related solutions. “Be clear about your goals, have clarity. Be dynamic, and take charge of your life. Do not procrastinate, it’s killing people more than accidents. Do what you like, and it will take you places. You define things - wrong or right with the deeds. Keep an open mind to social media, it can take you to the best places in the world.” www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

RedOAK®, Leading the Furniture and Home Furnishings Space Realm with Vikas Nair at Helm investments and innovation in manufacturing and distribution. They are looking forward to partnering with the right people to get support on both of these aspects.

THE EVOLUTION OF THE E-COMMERCE SECTOR

VIKAS NAIR

Founder

Puja Bhardwaj | Business Connect stablished in 2017, RedOAK® is an endeavour by CEO and Founder, Mr Vikas Nair, who incepted his entrepreneurial journey in the Furniture and Home Furnishings Manufacturing space. The foundation stone of RedOAK® was laid as a brand of ergonomic and casual seating solutions for end-users, architects, interior designers, and project clients. It offers an end-to-end, tailored solution to the furniture requirements of clients.

Acknowledging the lack of customised options in the interiors industry, the visionary leader took the helm to bring differentiated products and a strong emphasis on high-quality, practical, contemporary, and modern furniture with site delivery and installation of furniture across all cities in India. Aiming to be the most trusted brand of seating furniture in India and globally, RedOAK® has created a space for itself in the minds of the modern consumer. It is now aspiring to build a brand that first and foremost stands for the quality of product and service. RedOAK® has been beneficial from the beginning, its most significant accomplishment to date. The capacity to serve huge and reputable clientele, including MNCs, without using heavy marketing spends has been the second-biggest achievement. With this emphasis on product and unit economics, they seek to grow steadily and gradually.

NAVIGATING THROUGH THE EXPANSION

RedOAK® was 90% B2B and 10% B2C prior to Covid. Now the B2C segment has been growing while B2B has been steady. The mix is now 50% B2B and 50% B2C. The subsequent growth phase will be driven through www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

In the initial years of e-commerce, platforms flourished as a startup business model. The user behaviour and customer trust in ordering products online without seeing, touching, or experiencing them were generated via media. Since user behaviour has been developed and cultivated, there has been a significant shift from platforms to brands. That is the main focus of the D2C buzz, which is why so many D2C businesses are now active online. Customers test out brands on reliable platforms before feeling confident enough to purchase straight from the brands. Here is where RedOAK® has potentially become a dominant D2C brand in the furniture and home market.

SIGNIFICANCE OF R&D

R&D is highly critical to differentiate and offer better products to customers. There are many organised and unorganised companies in the market for furniture, which is a fairly traditional industry with few entrance hurdles. To stand out from the competition, R&D on creating products with the appropriate design, suitable price, and excellent quality is crucial.

WORK CULTURE AT REDOAK®

RedOAK® has an open and accessible culture that is also very deliverable-oriented. There are no set rules or timings as long as the work is done. The leadership team always encourages employees to be creative and experiment to see what works and does not. Everyone, including Vikas, is in a learning mode all the time. The most crucial attribute RedOAK®’s culture holds is honesty. Here, honesty is the key focus, and any form of dishonesty within the team is not tolerated.

REDOAK®’S FUTURE OUTLOOK

The company will reduce the dependence on imports through investments in manufacturing. Moving forward, they plan to put a lot of work into developing sustainable materials, cutting back on the use of plastic in their products, and switching to more recyclable raw materials. Additionally, they intend to use an asset-light strategy to invest in display spaces in significant cities.

A WORDS OF WISDOM TO THE BUDDING ENTREPRENEURS

Do not blindly run behind external funding unless you have a sound business idea that needs funding. Try bootstrapping if your business does not require investments in technology or machinery. Keep a strong emphasis on differentiating your brand, products, or service; otherwise, it will be pretty competitive with a hundred other companies doing exactly what you are doing. 38

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COMPANY

NAME

DESIGNATION

Absolute Clinic LLP

Neha Rokde

Director

Adhikosh Inc

Sahil Bansal

Co- Founder

Aibo Insurance Brokers Limited

Eswaranatarajan N.

Founder Director

Albard Technologies Pvt. Ltd.

Ajesh Babu

MD, Founder

Bugsmirror

Aman Pandey

CEO, Founder

Claidroid Technologies Pvt. Ltd.

Vinay Sawarkar

Founder and CEO

Ctgo Mobility Pvt. Ltd.

Vipin Pople

CEO & Founder

Cutis Consumer Pvt. Ltd.

Gunther Scherz

Managing Director

Dappl Applications And Products

Shelton Julius , Karup Pandiya Rajan

Co-Founders

Deciml

Satyajeet Kunjeer

Founder

Emusa Sustainable Pvt. Ltd.

Paspuleti Pallavi Krishna

Founder & CEO

Fuelbuddy-Treis Solution LLP

Neeraj Gupta

CEO

Human Edge (Enterprises)

Dr. Marcus Ranney

Founder & CEO

Innovative Filtrex Techno Engineering India

Deepak Warude

Director

Kamal Green Composters

Kamaljeet Kaur

Managing Director

NextgenDigiHub Academy

Tushar Rayate

Founder & Director

RedOAK

Vikas Nair

Founder

Rollover Stock

Kishore Kumar Yedam, Kishore Kapuveedhi

CEO, Director

Ultra Modular Solutions

Dhruv Trigunayat

CEO

WIZ Freight

Ramkumar Ramachandran, Ramkumar Govindarajan

Co-Founder & Chairman, Co-Founder & CEO

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Lifestyle

How to

STAY AWAKE AT

WORK T

o stay awake and alert at work, we need to follow proper “sleep hygiene”. Going to bed and waking up at the same time every day, putting away any screen before going to bed, keeping your bedroom dark and cool are some of the examples of sleep hygiene. But sometimes, even if we try our best, we can’t maintain that level of sleep hygiene. In such cases you can follow the given tips in this article to stay awake at work.

2. Begin a Conversation to Awaken Your Mind Engaging in conversation helps keep your thoughts working again if you’re fading quickly. Talk to a coworker about a business concept, politics, or religion. It’s a really potent behavioural stimulant, especially when it’s a political conversation. 3. Play Some Music to Lift Your Mood. Humans are emotionally affected by music, which causes our brains to use a variety of functions.

1. Wash Your Hands, Feet and Face with cold water: This may sound cliché but this works most times. Splashing freezing cold water on the face and hands may help wake up the body and brain, as the body must then strive to replenish the lost heat. Get rid of your jacket or any other clothing that is keeping you warm and turn the air conditioning on. It can help the body cool down and keep the mind attentive.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Play music that gives you a sense of vigour. If you can, join in the dancing or singing, even if you merely nod or murmur. You could stay awake longer to annoying or upsetting music than to familiar music. Just remember to use headphones and be kind to your co-workers.

4. Chew on ice. It’s nearly hard to fall asleep when chewing ice. Even when you are driving late at night, worn out, and would really want to sleep, the chilly temperature keeps the brain active. Your body senses that you are preparing to eat when you chew anything, even a pencil or pen. You’ll get more awake when your body releases insulin to be ready for eating. 5. Power Nap Awakes and Energises You: It’s no secret that sleep energises us. Even a small amount like for 15-20 minutes can fill you with alertness and required energy. This can be accompanied with any kind of caffeine like tea or coffee. Just drink a cup of tea before you sleep. Caffeine starts its work in about 15-20 minutes, by that time you would have finished your nap. More energetic and awakened, you are ready to take on the work. 6. Take Frequent Breaks from Your Workday. If you’re trying to figure out how to stay alert at work, consider interrupting dull or tedious jobs by working for 25 minutes at a time, then taking a 5-minute break. You’ll be able to work for longer because of the diversity, which may also increase your productivity. During your break, stand up and get some exercise to help you feel better. 7. To Help You Wake Up, Choose Stimulating Smells. Another way of feeling more alert and awaken your senses is having sharp or strong smells around you. Aromas like eucalyptus, peppermint, bergamot, lemon, camphor when inhaled can really help in bringing alertness. Another thing that might wake you up is the aroma of freshly brewed coffee. Making additional coffee, even if no one intends to drink it, just to have the aroma in the air could make people feel more awake. 8. Drink Water: Caffeine might offer you a short-term energy boost, but staying hydrated and attentive during your shift with water is considerably better. This is because being dehydrated might make it harder for you to focus on your task. 9. Give Yourself a Massage By simply massaging specific pressure points on your body, you may give yourself a boost of energy. The back of your neck, between your thumb and index finger, below your knees, and right below the balls of your feet are some crucial locations. 10. Play Some Games. There are a tonne of interesting websites on the internet where you may find a wide selection of games to play online. Choose a game that appeals to you, whether it be a word game, puzzle, racing game, or anything else. Your mind will be stimulated by playing a game for just 15 to 20 minutes because it is neither difficult nor monotonous. Selecting a game you’re skilled at, will make it more enjoyable. 11. Increase Lighting to Reduce Fatigue Fatigue is made worse by dimly lit environments. Bright light exposure has been found in studies to promote attentiveness while reducing drowsiness. When you’re at work, try turning up the light. Final Words: Though these points are helpful, the best way to stay alert is getting enough sleep (7-8 hours) every night. 43

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

ULTRAFRESH

MODULAR SOLUTIONS Aesthetic Kitchens That Portrays Your Passion Indranil Roy | Business Connect We have all heard, “Kitchen is the heart of the home”. And, keeping the heart healthy and beautiful is indispensable, which drives the need for modular kitchens. A well-assembled kitchen, with distinct drawers, kitchen cabinet, cupboards, etc. portrays an organized picture of a person and ensures better functionality as well. Modular kitchens address several challenges of the prevalent ones. It makes the everyday tasks easy, gives the home a vibrant feel and can be customized to convenience. India is a developing nation and with the growing urbanization, people are seeking aesthetic designs in every nook and corner of their home. Ultrafresh Modular Solutions is an exceptionally seasoned kitchen designer, providing internationally acclaimed designs for your home. The Company has 2 decades of experience and is a one-stop-shop for engraving your passion in your kitchen. AT A GLANCE Ultrafresh is the kitchen renovator for Newage India. It designs, manufactures and installs varieties of modular solutions like kitchens, wardrobes, and other storage cabinets. The Company operates in 120 exclusive showrooms across the country and has a state-of-the-art manufacturing facility to foster the entire supply chain, therefore, making Ultrafresh a common umbrella for hassle-free solutions and value for money. Modular Kitchens are widely perceived to be imported luxurious solutions, making the home improvement sphere significantly decentralized. And it creates a clear gap for an Indian Brand that can place itself in customers’ heart through value-added products. With this analogy in mind, Ultrafresh is gauging to become the cloud border in Kitchen Modular solutions while adding new products to its trove.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

DHRUV TRIGUNAYAT

CEO, Ultrafresh Modular Solutions LEADER WITH STRONG BUSINESS ACUMEN While the seeds were sown back in 1992, by Mr Dinesh Sharma (Executive Director ION Exchange), Ultrafresh saw an astronomical growth, with the arrival of Dhruv Trigunayat (CEO). In 2017, he took over the mantle and ushered the Company to a new era while assuring

it of its core values. He is having previous experience in financial consultancy. With his experience, he explored the potential available in, home improvisation solutions. Despite the digital transfigurations across the industry, he believes space still calls for a touch-and-feel factor. Hence, he fosters the use of its ‘brick and mortar infrastructure’ while striving for techinsertion for operational efficiency. Under his leadership, Ultrafresh has enlisted several new kitchen designs and further expanded to kitchen chimneys, Built-in hobs and cooktops. As Dhruv is carrying ahead the legacy, Mr Sharma remains as its evergreen advisor. CREATING CUSTOMIZED EXPERIENCES Strong emphasis on R&D is the keystone of renovation in the landscape of any industry. At Ultrafresh, R&D is focused on two areas: Launching new designs every quarter ensuring a vibrant product base and continuous product development to optimize the functionality of the end-user or to ease the installation process. Ultrafresh also works extensively on standardizing and

product mix. This ensures a uniform experience amongst the customers despite their location. Dhruv affirms, “ While we bring an extensive variety to the table, we ensure same customer experience, product offering, design, commercial terms etc. no matter which Ultrafresh studio across India you walk into”. Ultrafresh has generated a huge demand for steel kitchens in the residential space. All its efforts are focused on contriving superior customer experience. It understands Indian kitchens are subject to tropical weather conditions; hence, it works with internationally acclaimed materials like marine ply from GreenPly and lacquered glass, but its steel kitchens are widely preferred for their durability to keep off termites or excess moisture. All its kitchens come with a 10-year manufacturing warranty. By maintaining such standards, Ultrafresh sleeps well at night knowing it has provided a long-lasting product to customers. A DREAM TEAM ON BOARD “For us, every recruit must be a cultural fit as much as a skill-set fit,” states Dhruv. Ultrafresh’s experience, versatility, and other outstanding features reflect the hard work and commitment of its employees. It has a very young team with leaders below 35 years of age. The team propels its core valuescollaboration, proactive accountability, and integrity in commitment. In a broader sense, individuals are punctual and share a common vision, to make Ultrafresh the #1 kitchen brand in the country. The Core values ensure an outstanding retention rate and keep everyone hungry for more. “In 2018 we were less than 20 employees, and today we are close to 300”, shares Dhruv. The team’s collaboration has rewarded Ultrafresh with several milestones and drives it to reach new heights.

SET MARK TO BE THE BEST Within a short stint, Dhruv has driven significant growth, but he believes this is where the real test starts. Ultrafresh aims to grow from the fastest-growing to the best and the biggest kitchen company in India in the next 2-3 years. The Indian market is sprawling with national and international players and it’s important to keep improving to compete. With many stakeholders involved, Ultrafresh promises to bring in new ideas and designs. By the end of this FY, it will reach its mark of 200 exclusive stores, while consolidating the current ones with an increasing product mix for better customer acquisition. Recently, it has ventured on large B2B and Institutional project orders and is willing to penetrate more in this vertical.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

TOYOTA URBAN CRUISER

HYRYDER

LAUNCH DATE CONFIRMED: FEATURES, PRICE, COMPARISON & MORE

Toyota Kirloskar Motor (TKM) unveiled the Urban Cruiser Hyryder a few weeks ago and its market launch will happen soon. Toyota is all set to start its sales from August 16, 2022. The SUV will compete with the Hyundai Creta, which is currently ruling the segment. Along with this, the Hyryder will also take on SUVs like the Kia Seltos, Volkswagen Taigun, Skoda Kushaq, MG Astor, and of course the upcoming Maruti Suzuki Grand Vitara.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Toyota

Automotive manufacturer • Founded: 28 August 1937, Japan • Founder: Kiichiro Toyoda • Parent organizations: Mazda Motor Corporation, Suzuki, Subaru Corporation, Denso, Toyota Group, Toyota Industries • Record label founded: Scion Audio/Visual • Subsidiaries: Lexus, Daihatsu, Subaru Corporation, and more Although, the Maruti Suzuki Grand Vitara and Toyota Urban Cruiser Hyryder share a lot of features and specs and both SUVs were built at Toyota’s manufacturing facility in Karnataka. Toyota Hyryder booking can now be made for INR 25,000. However, Toyota did not reveal the prices for the SUV.

Toyota Urban Cruiser Hyryder Key Specifications Price

10.00 - 16.00 Lakh

Fuel Type

Petrol, Hybrid (Electric + Petrol)

Seating Capacity

5 People

Engine Size

1462 cc, 1490 cc

Transmission

Manual, Automatic (TC), Automatic (CVT)

Size

4365 mm L X 1795 mm W X 1635 mm H

Fuel Tank

45 litre

Toyota Urban Cruiser Hyryder Colors: Cafe White, Enticing Silver, Gaming Grey, Sporting Red, Midnight Black, Cave Black, Speedy Blue, Sporting Red with Midnight Black, Enticing Silver with Midnight Black, Speedy Blue with Midnight Black, and Cafe White with Midnight Black.

Here’s the variant-wise features list

• • • • •

Toyota Urban Cruiser Hyryder will be offered in four trims – E, S, G, and V, the carmaker has confirmed.

Toyota Urban Cruiser Hyryder E

Powertrain - 1.5 petrol MT • Projector headlamps with LED Daytime Running Lamps • LED tail-lamps • 17-inch steel wheels with wheel cover • Roof-end spoiler • Electric folding wing mirrors • Black interior theme • 4.2-inch TFT display in the instrument cluster • Front sliding arm rest • Tilt and telescopic steering wheel • Auto air conditioner • Rear AC vents • Reclining rear seats • Keyless entry and go • Dual front airbags • ABS with EBD • Vehicle stability control (VSC) • Hill-hold control • Rear parking sensors

Connected car features Cruise control Steering mounted controls Paddle shifters (AT only) Reverse parking camera

Toyota Urban Cruiser Hyryder G

Powertrain - 1.5 petrol mild-hybrid MT/AT, 1.5 petrol stronghybrid e-CVT In addition to S variant features • Full-LED headlamps • 17-inch alloy wheels • Rear wiper and washer • Auto folding outside wing mirrors • Chrome window line garnish • 9-inch touchscreen infotainment • 6-speaker Arkamys sound system • Ambient interior lighting • Panoramic sunroof (strong hybrid) • Head-up display (strong hybrid) • Wireless charging (strong hybrid) • Side and curtain airbags

Toyota Urban Cruiser Hyryder V

Powertrain - 1.5 petrol mild-hybrid MT/AT, 1.5 petrol mildhybrid MT AWD, 1.5 petrol strong-hybrid e-CVT In addition to G variant features • Roof rails • Arkamys surround sound system • Leatherette seats • Leather-wrapped steering wheel • Standard panoramic sunroof • Drive modes (AWD) • 360-degree camera • Tyre pressure monitor (strong hybrid) • Hill descent control (AWD)

Toyota Urban Cruiser Hyryder S

Powertrain - 1.5 petrol mild-hybrid MT/AT, 1.5 petrol stronghybrid e-CVT In addition to E variant features • Crystal acrylic grille (strong hybrid) • Black-brown interior (strong hybrid) • The 7-inch touchscreen infotainment system • The 7-inch digital instrument cluster (strong-hybrid) • Android Auto, Apple CarPlay • Alexa and Google assistance • 4-speaker sound system

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

RAMKUMAR GOVINDARAJAN Co- founder & CEO

RAMKUMAR RAMACHANDRAN Co-founder and Chairman

WIZ Freight

The AI-Powered Platform Enacting Change in the Supply Chain with Dynamic & Performance-Driven Solutions www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Puja Bhardwaj | Business Connect

earch for a logistics service provider, and you will find a tonne of results. However, when it comes to working directly with the cream of the crop, a company relevant to the contemporary leading-edge world with service excellence, it is strenuous to get a better option than the insightful WIZ Freight. Here quality is not an act, it is a habit, and the initiative focuses on providing innovative transportation solutions to the customers. It is a tech-enabled freight forwarding platform, making global shipping efficient, hassle-free, and highly visible for businesses. WIZ Freight was established in August 2020 with the goal of saving shippers countless hours by providing instant capacity discovery, dynamic pricing, optimised routing, door-to-door tracking, and automated document workflows. The company has a unique approach to delivering innovative solutions while changing how the world works with logistics operations. Under the direction of serial entrepreneurs Ramkumar Govindarajan and Ramkumar Ramachandran, the newly established firm has successfully worked with market exporters and importers, booking and monitoring cross-border shipments on its technological platform with e-commerce-like convenience. With its state-of-the-art technology-enabled command centre in Chennai, WIZ Freight currently has a growing team of 650+ employees distributed across 25+ locations and a network of over 200+ carriers and vendors. This command centre monitors the live execution of thousands of shipments to ensure on-time delivery and 24-hour customer service, which increases efficiency. WIZ offers a full-stack execution methodology that provides visibility and cost savings to all stakeholders as a digital operator in emerging countries that works directly between carriers and customers. The team of “Wizards” with extensive supply chain knowledge creates tailored solutions for your needs. The WIZ platform is used by more than 2500 businesses, including Adani, Mahindra, Tata, Aditya Birla, and ITC, to ship thousands of tonnes of cargo each month via air and water. As one of the emerging freight forwarding companies in India, WIZ supports reducing manual work through automation, improving visibility, and generating customer savings. The AI-powered disruptive supply chain technology provider is making a significant difference in the thriving supply chain logistics industry today with techno-centric pragmatic solutions driven by infrastructure, innovation, and impeccability.

PARTNERSHIP OPPORTUNITIES AT WIZ

ACCOMPLISHMENTS ON THE WAY

WIZ provides comprehensive end-to-end solutions with visibility on shipments and aids in cost savings for the shipper. It works with various industries, including FMCG & Food, Pharma, Commodities, Hi-Tech, Renewables, etc. The company strives to offer consumers a highly effective supply chain through technology. The lives of the end-users are indirectly affected by these solutions. The consumer, governmental entities, and medical chains benefit from the timely delivery of pharmaceutical and life science shipments that contain medical and life-critical payloads since it makes their lives easier.

WIZ Freight raised INR 275 Crores (USD 36 million) in a Series A fundraising round in March 2022 from a group of investors that included Tiger Global, Axilor Ventures, Fundamental, Arali Ventures, Alteria Capital, and Stride Ventures. Earlier, Axilor Ventures led a $3.5 million seed round that WIZ had closed in August 2021. Along with angel investors Ramakant Sharma, co-founder of LivSpace, and Daniel Richner, Chairman of M+R Spedag Group, a logistics group with headquarters in Switzerland, Arali Ventures and Fundamental had also taken part in the seed round.

WIZ’S FUTURE OUTLOOK

Food and agricultural goods have a concise shelf life, so shipping of these items must be carefully planned and carried out. Thanks to AI and ML technologies, customers now have access to real-time market data on prices and available space. Additionally, the system shows all feasible routes and services as needed. Consumers can see the way, the total cost of transportation, and the carbon footprint thanks to the availability of advanced options. The documentation procedure is paperless, minimising human errors and streamlining the process. They can organise their shipments in advance and save time as a result.

Since its inception, WIZ has been growing steadily. With new offices opening in Singapore, Malaysia, Indonesia, Thailand, Saudi Arabia, the UAE, Qatar, Vietnam, and a few more significant markets, WIZ is currently growing throughout Asia and the Middle East and has successfully brought on board seasoned business titans. In the last six months, the platform has expanded the existing offices and opened new ones around India. It will soon launch a 20,000-square-foot tech and R&D centre in Chennai, which will have room for 200 staff. To further enhance its AI/ML, blockchain, and IoT capabilities and deliver intelligent and connected cross-border shipping, it also wants to open two more centres in Bengaluru and Singapore.

SIGNIFICANCE OF R&D FOR BUSINESS GROWTH

R&D is crucial to the expansion and improvement of the products. To provide clients with a flawless user experience, WIZ is continually experimenting with technologies like Artificial Intelligence, Machine Learning, etc. as a digital freight forwarder. The internal workforce and worldwide operations centre serve all of the customers. The team also works on improving the platform’s features to meet end-user needs.

In the upcoming year, it is planning to increase its headcount and sales. The company intends to take its services to 15 more countries in Southeast Asia, the Middle East, and Africa by the end of 2022, with Singapore and Dubai acting as regional hubs.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

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