20 Most Promising startups to watch 2022 by Business Connect

A solemn commitment to serve mankind with innovation… India has the title to be an emerging hub of innovative startups. At present, standing firm in 3rd position as the largest entrepreneurial ecosystem in the world, India has been anticipated to witness a surge of business ventures annually with the growth of 12-15 per cent. From enhanced corporate connection to government support, the untapped potential of the start-ups is being recognized by the business fraternity. Now, disruptive innovation has become the latest hype in terms of start-up scenarios as it has been found quite effective in the direction of ameliorated service delivery. Research claims that the entrepreneurial ecosystem has recorded over $13.7 billion of venture capital this year alone. One can take into consideration the pace with which budding businesses are leaping in terms of growth prospects. And, especially a few of the major sectors that have been the focal point of most of the entrepreneurial leaders are- E-commerce, HealthTech, FinTech, EdTech, TravelTech, Logistics, etc. Lately, the space is thriving with numerous triggering stories that have been inducing the formulation of more and more startups worthy of immense appreciation and recognition. Every day we are confronted with startup stories- how a curious individual started a venture from scratch or how a breakthrough idea made its way into the business landscape. Though the covid-19 crisis put a major halt to the business operations, many daring ventures stood firmly looking the pandemic in the eye. Business Connect Magazine’s neoteric edition- 20 Most Promising startups to watch 2022- is a comprehensive read narrating the success stories of some audacious entrepreneurs and their respective ventures. Our undertaking of this new publication is to recognize as well as reward the outperformers in the entrepreneurial ecosystem emphasizing the fact that startups will be heavily influencing our economic future. For this, our dedicated team made an incessant effort to search for some motivating ventures that will serve our readers a dose of boosted entrepreneurial spirit. Here, our team found a disruptive venture’s story quite exhilarating that propelled us to feature its story at the cover page of this edition. Lithium Power is the name that strives to become the face of energy storage products at the global level via innovative solutions and cutting-edge technologies. Unwavering vision and pluckiness can do wonders for the burgeoning ventures and Lithium Power is one of the best examples of this notion. Deepak Pathak is the founder and director of Lithium Power, catapulting his venture to greater heights with the mission to bridge the gap between industrial and domestic power requirements by offering excellence in their products. We urge you to read out this success narrative to know more about this one of the most innovative as well as promising startups in India. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedbacks and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

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www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

TA B L E O F

CONTENTS

COVER STORY

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

LITHIUM POWER

Delivering Precision-Designed Storage & Renewable Energy Products, Lithium Power Creates A Brighter Tomorrow For Future Generation

SUCCESS STORY Inspiring Success Story of Ebay Founder

BUGSMIRROR Committed to notifying the highest level of privacy and protection of your data

LIFESTYLE Deserts You Won’t Believe Are Actually Healthy

DREAM CONSTRUCTIONS Creating New-Age Buildings And LongLasting Relationships

LIFESTYLE Eat These 5 Fruits to Increase the Oxygen Level in the Body; You will Get Many Benefits 6

KAMAL GREEN COMPOSTERS An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions

NEXTGENDIGIHUB ACADEMY Polishing one’s potential to learn industry-relevant expertise as a digital marketer

MANAGEMENT Here’s What The New TDS Rule Mean For Social Media Influencer

RAJAMANI VIGNESH A Passionpreneur On The Journey Of Pre-Eminence

NILVARNA DESIGN AND CONSULTANTS (OPC) PVT. LTD. Envisioning Modern Architectural And Urban Planning Solutions For The India Of Tomorrow

LAUNCHPAD New Tech Arrivals that can ease your life

ULTRAFRESH MODULAR SOLUTIONS Aesthetic Kitchens That Portrays Your Passion

UP2DATES Be connected with the happenings around the world

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LITHIUM POWER Puja Bhardwaj | Business Connect

ndia, the third-largest electricity consumer, produces 38 per cent of renewable energy and has significantly worked to implement numerous effective policies on renewable energy. The Indian government is planning to install 175 gigawatts (GW) of renewable energy projects by the end of 2022 and 450 GW by 2030. To help achieve the net-zero target set by India during COP26, many renewable energy companies have come forward to make strides together for a greener tomorrow. An emerging energy storage startup, Lithium Power, with the mission to bridge the gap between industrial and domestic power needs, has already positioned itself firmly among the market leaders, apart from being a Pioneer in a 100% integrated Battery manufacturing unit in North India equipped with all the latest machinery. The potential of renewable energy generation is that it is distributed, diverse, and also global. With their advanced solutions and expertise in

DELIVERING PRECISIONDESIGNED STORAGE & RENEWABLE ENERGY PRODUCTS, LITHIUM POWER CREATES A BRIGHTER TOMORROW FOR FUTURE GENERATION providing tailored solutions for their clients, Lithium power creates sustainable and profitable Energy Storage Solutions catering to the needs of diverse segments like Tubular, AGM, GEL, Lithium, and LifePo4 Batteries, Home UPS & Solar Inverter Systems. One of the latest manufacturers of Storage & Renewable Energy Products in India, Lithium Power started operation in 2020 with a mission to bridge the gap between industrial and domestic power needs by offering excellence in the products, services, and presence across the planet. Growing as a one-point solution for total battery products, Lithium Power is a 100% self-sustained unit with a proper setup to process every part of the battery inside the unit. Compared to the other players in the market, Lithium Power is a young firm established two years back. However, beginning from scratch and reaching up to the position of one

of the most reputed battery exporters is a remarkable feat to achieve. The exclusive range of high-quality products by Lithium Power has been received well in the Middle East and African markets, and its efforts in systematic distributions and marketing investment have boosted the channel’s confidence as well.

THE MAN BEHIND THE IDEA

The leading manufacturer, supplier, and exporter of all kinds of energy storage solutions and solar solutions, Lithium Power has been steering its way to success today under the supervision of the Founder & Director, Deepak Pathak.

With a vast experience of about two decades in various industry segments, including Business Development, Sales & Marketing, Key Account & Team Management, Mr Deepak brings a broad band of knowledge and expertise in creating new market opportunities, expanding distribution, and establishing effective sales force controls.

COVER STORY www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

DEEPAK PATHAK

Founder & Director

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A DIFFERENTIATOR IN THE RENEWABLE & ENERGY PRODUCTS SEGMENT: LITHIUM POWDER

Lithium Power is an emerging name for developing innovative and economically viable solutions to cater to renewable storage needs across multiple technologies and setting a new benchmark in the renewable energy and storage market. Since its inception, Lithium Power has constantly been fulfilling its vision of establishing itself as the face of energy storage products across the Globe through innovative solutions and technologies. Following its key philosophies – Price, Quality, Choice, and Convenience- Lithium Power has successfully catered to the global demand for renewable energy sources globally since its inception in 2020. Coming to the stage where manufacturers must face the actual test, it all comes down to the level of advancement of the manufacturing unit in terms of the equipment being utilized and the quality control procedure in place. Lithium Power has an extensive line of advanced production equipment, including diecasting and superior quality gravity casting machines, a paste mixer with automatic controls for weight and temperature, a cone feeder, pester with a flash drying oven, curing chambers with steam humidification, and automated assembly lines with quality control equipment for each process.

OVERCOMING HICCUPS LIKE A LEADER

“Difficult roads often lead to beautiful destinations!” Establishing your own

business brings numerous advantages; however, at the same time, it comes with its share of unique challenges and difficulties. Also, it has never been an easy entry. Slow demand, ineffective and weak marketing approach to the industry, knowledge and skill gaps and financial management were some of the significant challenges Deepak Pathak and his team had to suffer. But with their strong determination and industry expertise, they successfully dealt with the situation and made Lithium Powder a successful venture within two years of its establishment.

DEEPAK INSIGHT’S ON THE INDUSTRY TRENDS

India’s battery energy storage systems market is forecasted to flourish at a CAGR of more than 10 per cent by 2027. Reduction in the cost of energy storage technologies is believed to be one of the primary factors contributing to this rapid development. The market’s growth is also being propelled by initiatives taken by the Indian government, which plans to continue scaling the green energy market rapidly to achieve 450 GW of wind and solar energy generation capacity by 2030. On the one hand, there is increasing adoption of consumer electronics, an increase in demand for plug-in vehicles, and the rising need for automation and battery-operated material-handling equipment in industries. On the other hand, there is a surge in the number of R&D initiatives by different organizations and battery manufacturers to meet the burgeoning demand for lithium-ion batteries. Moreover, protecting the environment and the consequent shift towards clean and renewable energy keep manufacturers and suppliers on their toes. However, when selecting an energy storage solution, several factors ought to be considered, such as performance assurance, affordability, availability of options, and the service. Although manufacturers’ warranties specify the expected lifetime and performance of the product, customers today are looking for tangible assurance as the scale of investment is extremely high. Secondly, with a plethora of options available today, the price has become a crucial parameter. The third aspect pertains to the solution’s suitability as per the customer’s energy storage requirements. Last but not least is the customer experience. Lithium Power, with its unique array of solutions across various energy segments, is addressing these concerns comprehensively and delivering excellence in the areas of renewable energy production and storage.

LITHIUM TEAM – THE MAIN PILLAR BEHIND THE SUCCESS

There is a highly proficient and expert team on the ground. They are well trained, passionate, positive, and empathetic with excellent listening skills, the ability to multi-task, astuteness to think on their feet, and agility to provide quick solutions. The team always stays updated with the latest sales trends and technology, so they can actively incorporate them into their work.

SIGNIFICANCE OF TECHNOLOGIES AT LITHIUM

Lithium Power is highly focused on taking advantage of the latest technologies and innovations in its overall business operation. The company undertakes stringent quality checks, including OES & Weld checkers, Short Circuit Testers, Air Leak Testers, Online HRD Testers, fully equipped Chemical Lab, Spectro Lab, and Sophisticated Electrical Test Lab with Life Cycle Testers, HRD machine, and Medtronic Tester. Manufacturing being the company’s core thrust area and forming the very structure of its operations, its excellent manufacturing facility coupled with a highly functional research and development cell ensures that it stands at the forefront of battery and solar services. Moreover, the world-class PDI system includes many tests to ensure that the products are of best-in-class quality before being sent to the customers.

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ACHIEVEMENT & MILESTONES ON THE WAY

Long-term success in manufacturing depends on several factors – the first one is the ability to deliver a marketable product and a continuous approach to developing it. It is followed by the expertise to establish relationships with loyal buyers and the acumen to operate with solid profit margins. With a focus on developing innovative and economically viable solutions for the world’s energy storage needs across multiple technologies, Lithium has successfully established a large customer base in 20+ overseas markets with more than 100+ importers. The company takes pride in its 10,000+ strong network of clients, which is a testament to the performance of its energy storage solutions. “Since its inception, Lithium Power has come a long way! Life is a roller coaster ride. Working with multinational giants and corporations was always an easy option. But we decided to work with businesses from all levels and deliver excellent solutions with an aspiration to prove and raise the bar of standards. Fortunately, we made it happen, and this was the moment of life,” asserted Deepak Pathak.

A BRIGHT FUTURE AHEAD

Going ahead, the demand for Lithium is expected to soar by more than 500% by 2030. Several projections suggest that the demand could outstrip the supply while guaranteeing a rise in the commodity’s price. Industry leaders are mulling unique ways to invest in the future of energy storage and transportation. Planning for growth requires a multi-disciplinary approach, a review of every single aspect of the business - marketing, the web, production - and its impact on others. This will bring cohesion. At the same time, it will also prepare the business for rapid growth, allowing future strategic planning elements to be put in place. Most critically, the impact of business growth will affect everyone within the organization, so effective communication is going to play a vital role here. Deepak Pathak asserted his words of wisdom to the aspiring entrepreneurs, “The only advice I can share as per my previous experience of entrepreneurship is – “Do what inspires you.”

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INSPIRING SUCCESS STORY OF EBAY FOUNDER

SUCCESS STORY

PIERRE OMIDYAR

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PIERRE OMIDYAR EBAY FOUNDER

help his fiancee, which ultimately allowed her to buy a Pez Community. He gave the website the moniker Auction Web.

INTRODUCTION: American-Iranian billionaire Pierre Omidyar is an entrepreneur, businessman, and philanthropist. He is the creator of the widely used e-commerce site eBay. He was ranked as the 24th richest person in the world by Forbes in 2022. The total wealth of Omidyar is $24 Billion. In 1995, he established eBay to give people simple access to markets. The original item on eBay was Omidyar’s outdated printer. At first, there were no buyers, but after a week, bidders started to show up. Omidyar’s journey from starting the business as a hobby to creating an empire worth $13.1 billion is inspirational. Here’s his success story.

His website’s first item to sell was a broken laser pointer. He never made any promises about the products he sold and never accepted any liability for resolving disagreements. All he did was develop a platform for buyers and sellers to communicate online to auction off their goods. By 1996, it had begun to sell airline tickets online after quickly gaining enormous popularity. By the end of the year, it had held about 800,000 daily auctions, up from about 250,000 at the beginning of the year. In 1997, the business changed its name to eBay after being inspired by the Canadian mining company’s prior registration of the name “Echo Bay.”

THE EARLY LIFE OF PIERRE OMIDYAR: The birth of Pierre Omidyar took place on June 21, 1967, in Paris, France. Iranian by birth, his parents emigrated to France for greater opportunities and higher education. The father of Omidyar is a surgeon, while his mother is a linguist with a doctorate. Omidyar’s family emigrated to America when he was a young child. Omidyar first developed a fascination with computers when he was a ninth-grader.

Omidyar, a computer programmer friend of Jeff Skoll, moved eBay to another expensive website after seeing a lot of traffic on his website. He started charging a few cents per item to cover the costs of listing and gathering small collectibles. He quit his job and devoted himself more to developing the community and technology for eBay because of the company’s success. The business began tripling every three months, which inspired Omidyar to increase his investment and hire a management team with extensive tech experience. They presented Benchmark Capital with their business plan and exchanged $22 million in checks for 22% of the company. Due to her successful company management, Margaret Whitham was appointed CEO of eBay.

After high school, he enrolled at Tufts University. He received a computer science degree from Tufts. He later travelled to the University of California, Berkeley. After graduating from Berkeley, Omidyar started working for Claris, a division of Apple. He later co-founded the computer start-up Ink Development in 1991. In 1995, he started eBay, and soon after, he was one of the richest people on the planet. HIS ENTREPRENEURSHIP JOURNEY: His entrepreneurial journey began when he created a memory management program for Apple Macintosh programmers. He graciously asked that payments be made online. He did receive something, even though the amount was too small to mention. He established Ink Development in 1991 along with three other friends to create software for the pen-based computing industry. Later, it changed its name to eShop Inc. and gained such notoriety that Microsoft eventually purchased it, with Omidyar making a profit of about $1 million.

The Omidyar decided to become philanthropists in 1998. He is the creator of the Omidyar Foundation, which supports several social causes, including disaster relief, poverty alleviation, and support for human rights. He has consistently backed the free press for the past ten years. He established First Look Media in 2013 to advance investigative reporting. EBay’s unwavering popularity completely changed the e-commerce industry. Many people were inspired to start similar businesses by eBay’s success, but nothing could stop the company’s expansion.

THE STORY BEHIND EBAY: Omidyar started composing computer code for an online marketplace that allowed for direct communication between users when placing bids on various collectibles in 1995 when he turned 28. Pamela Wesley, who opined the difficulty in finding online Pez dispenser accumulators who shared her interests, was the woman he fell in love with during this time. Omidyar created an online auction service on his website to

Forbes estimates that Omidyar’s net worth will be $24 billion in 2022. Due to his intense commitment to his work, Omidyar was unstoppable in his quest for success. But he makes an effort to keep a low profile. Only the staff at Starbucks should be able to identify and address me by name when I am out and about in the city.

Conclusion: Pierre Omidyar is one of the greatest founders and entrepreneurs of our time. He worked hard to improve many people’s lives by making them more accessible to each other. The ideas he had and the vision he saw were not only bold but also made a huge impact on society as well. His values and principles not only made him successful but also helped him build one of the best business empires of all time. 17

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siliconindia

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

|19|

August 2019

Committed to notifying the highest level of privacy and protection of your data Avishek Singh | Business Connect You would never have dreamed of leaving the house door open all day for someone to come in. Consider the machine in the same light. Maintain strict security around your network access and personal info, and don’t leave any windows or doors open for an intruder to enter. As cyber criminals grow more advanced and sophisticated, their attack tactics become more complicated and sophisticated to avoid detection. End-users must take appropriate security precautions to deter an intruder from obtaining access to sensitive information, causing financial damage, hurting important clients, or harming their own reputation.

For companies, the effects of data breaches can be damaging, both in terms of financial costs and in terms of credit risk. Smaller organizations that do not have the tools to react to and recover from the effects of data theft are especially at risk. 60 percent of the small companies that are under threat will be out of business within six months. However, the effect of identity misuse goes beyond the direct financial impact on businesses.

Aman Pandey CEO, Founder

No system is flawless, and Bugsmirror insists that collaborating with qualified security experts is critical in finding any technology’s vulnerabilities. “We believe privacy and reliability to be the central features of any software. Earning and maintaining the interest of our customers is our top concern, so we are committed to notifying the highest level of privacy and protection.” says the CEO, Mr. Aman Pandey. Bugsmirror is an IT company based in Dhanbad, Jharkhand. The company was legally registered in January 2021 but has been working on the project for the last 3 years and Aman Pandey, a graduate of NIT Bhopal, is the founder and CEO of the firm. THE MAKING OF BUGSMIRROR The CEO recalls the entrepreneurial journey of the company in the business world. “Our business path has been very complex. There were companies that unnecessarily accused us of plagiarism claiming that they had already reported the bug that we reported. Later we were congratulated by Google’s members for reporting that bug thus proving that there are many suppressing agents.”

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The CEO adds “From the very beginning, our vision has been to entrench our organization as the best security bug-finder. Data theft has become a major issue in recent times, where applications consciously request permissions that may not concern their operation and often also take data without permission using vulnerability in the operating system, and hence I strongly believe that the next world war could be due to data and privacy breaches. In this mission, our R&D team is working persistently to keep people’s data and privacy secure.”

In order to support all aspects of start-up companies and other self-employment practices, especially in technology-driven areas, the government has developed a system under NITI Aayog known as SETUs (self-employment and talent utilization). Mr. Pandey highly credits the Indian Government in providing all the support and help to grow and thrive as a company. He says, “Recent policies sanctioned in the budget 2021 and many others are supporting start-ups like ours which has helped many aspirants and visionaries to become entrepreneurs and make their business successful in a short time.” AN INSIDE LOOK AT BUGSMIRROR FUTURE PLAN: THE FUTURE OF THE COMPANY LOOKS DAZZLING BRIGHT. “ The pace we are expanding into the future seems very dazzling, with the firm worth nearly Rs 1.6 crore, and is working very optimistically to raise the value to nearly 25 crores at the end of this fiscal year. The arrival of smartphones and their integration into our worldly life are still vulnerable to fraud, with our most important data stored on smartphones and Android is an abyss and thus offers many possibilities for detecting glitches, hence our study and constant work hold a successful future”. Want to know more about this promising company? We had a conversation with the founder to bring you some exclusive insights on who they are, how they work, and what they believe in. Here’s a quick glimpse. BELIEVE IN RESEARCH AND DEVELOPMENT R&D is still an integral and most important aspect of any company regardless of the form of organization. We are purely research-based firms, who gather a deep understanding of the security systems of the aforementioned companies, just as our name suggests. PERCEIVING LEADERSHIP Leadership is a position of great responsibility and is a very arduous job. Leadership can be defined in many ways but we tend to keep it very simple. We believe leaders are the ones who guide their delegates to a successful journey and teach them in such a manner that it feels like we are the ones who did it. WORK CULTURE It is important to flourish a start-up financially and employees are the ones who help us achieve everything. Work culture is utterly value-driven. We keep our timing very agile. Employees are allowed to work whenever they want, giving them an extra edge. Being a start-up, we have a 6 day work week. From the very start, our work culture has kept zero communication barrier between the masters and the apprentice, which has helped us to commute suggestions effectively and efficiently and at every timekeeping room for development. As leaders we try to keep the ambiance very calm and cool, trying our best to reach optimum content among the employees.

WORDS OF WISDOM There can be profuse of factors that can lead to a successful entrepreneur but two character traits that we think are important are diligence and persistence. As wisely said by venerated Dr. APJ Abdul Kalam “failure is the first attempt in learning”, Success doesn’t come overnight and if it does it is ephemeral and hence it becomes important to keep working onwards, upwards, over and again. The above two traits will make every entrepreneur’s journey propitious. Everyone thinks that to be successful we need to be smart but being smart is a congenital property that cannot be influenced but we can always work hard to achieve our goal. As said by highly admired Dr. APJ Abdul Kalam “to shine like the sun first burn like one” and so If you think you can do better, give it more time, Do it as meticulously as no one can, and success will knock on your door.

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Lifestyle

Desserts

You Won’t Believe Are Actually HEALTHY Healthy is boring. But it’s not. In fact, when done right, healthy eating can be delicious and satisfying. There are countless dessert recipes that are healthier than most people think. This will be one of the helpful posts on desserts that are actually healthy. So, here we go!

Dark Chocolate

Peanut Butter Mug Cake

Orange Pineapple

Peanut Butter Frozen Yogurt

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01 - Dark Chocolate Mocha Mousse Dark Chocolate Mocha Mousse is a delicious and healthy snack or dessert. It tastes like mocha but with the flavor of chocolate, it is not too sweet. The texture of this mousse is smooth and creamy, similar to a pudding. When you eat it, the chocolate flavor comes out first, followed by a slight hint of coffee. The mocha’s taste isn’t overpowering, so you can enjoy this treat without having to worry about feeling sick afterwards.

04 - 2-Minute Chocolate Peanut Butter Mug Cake Oh, the sweet taste of a 2-Minute Chocolate Peanut Butter Mug Cake! It’s like a chocolate cupcake, but in mug form. It’s super moist and fudgy: the perfect combination of brownie and cake. This recipe is also super healthy, with only half a tablespoon of butter and no oil. The peanut butter adds just enough moisture to keep this recipe from being dry, but it doesn’t make it too heavy—you’ll still be able to enjoy every bite without getting uncomfortably full.

The best part about Dark Chocolate Mocha Mousse is that it’s low in calories and sugar! Each serving has only 150 calories and 2 grams of sugar per serving (about 1/4 cup). That means you can indulge without worrying about gaining weight or putting on unwanted pounds after eating something tasty like this! If you’re looking for something sweet that won’t make you regret your decision later on down the road, try out Dark Chocolate Mocha Mousse next time you’re craving something sweet!

You can make your own peanut butter or buy it from the store, but if you can’t find any in your area then I recommend grabbing some at Costco or Sam’s Club. They have great prices and are always stocked up on bulk items like nuts and candies! 05 - Peanut Butter Swirl Frozen Yogurt Peanut Butter Swirl Frozen Yogurt is a delicious treat that’s full of healthy fats and protein. It’s also low in sugar, making it an ideal snack for anyone looking to curb their cravings without going overboard. The taste is amazing—it’s like biting into a peanut butter ball on your tongue. Plus, it has a ton of protein and healthy fats that help keep you full and satisfied.

02 - Orange Pineapple Squares Orange Pineapple Squares are a delicious treat that’s both healthy and easy to make. The taste of Orange Pineapple Squares is like a cross between pineapple and orange, with a hint of coconut in there as well. They’re sweet and refreshing, but they don’t leave you feeling like you’re eating an orange. They’re light and fruity, which is why they make such a good snack or dessert!

We love Peanut Butter Swirl Frozen Yogurt because it’s fun, delicious, and easy to make at home with just a few ingredients! 06 - Vanilla “sugar” cookies Vanilla “sugar” cookies are a delicious cookie that is both delicious and healthy. If you’ve ever had the chance to try a vanilla “sugar” cookie, then you know exactly what I’m talking about. They taste like the best kind of sugar cookie, but they’re also very healthy. Vanilla “sugar” cookies are made with whole wheat flour and have no added sugars. They’re also low in calories, so they’re perfect for anyone who wants to lose weight or maintain a healthy diet.

And did we mention how healthy they are? Eating this snack will help you stay energized throughout the day—and if you have one at lunchtime, you’ll have more energy for school than if you had something less healthy. And if it’s after dinner time? You’ll feel so good that you won’t even have time to feel guilty after eating them. So, whether it’s morning or night time: go ahead and give these squares a try.

If you’re looking for something sweet to have during the holidays, or if you just want to treat yourself every once and a while, then try making some vanilla “sugar” cookies!

03 - Brownie Batter Healthy Oat Balls Brownie Batter Healthy Oat Balls are the perfect dessert for any occasion. They’re a delicious and healthy treat that can be made in just minutes, so you’ll never have to wait for them to bake. The combination of brownie batter, oats, and chia seeds makes these balls incredibly moist and delicious—and they’re also packed with protein.

07 - Applesauce Applesauce is a dessert that is made by mixing apples and sugar together, which results in a sweet, tangy flavor. It’s also very nutritious, because it contains antioxidants that help your body fight off disease and keep your immune system healthy. When you eat applesauce, your taste buds will be able to detect the sweetness of the fruit without any added sugar. The antioxidants in applesauce help lower the risk of heart disease and cancer, so eating it regularly can help keep you healthy. It’s hard to believe that desserts are actually healthy, but they are. So, take a break from your daily routine and enjoy some of these treats with a glass of water—you’ll be surprised at how good they taste.

They taste like a brownie baked with oatmeal and chia seeds, but they’re much lighter than your usual brownie and don’t contain any oil or sugar. They’re made with just three ingredients: brownie batter, rolled oats and chia seeds! These healthy oat balls are perfect for anyone who wants to make healthier food choices without sacrificing taste or quality. They’re just as delicious as traditional brownies, too— you won’t even miss the added sugar!

06 06

07 Applesauce

Sugar Cookies 23

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

TRUCTION

DREAM CONSTRUCTIONS Creating New-Age Buildings And Long- Lasting Relationships Indranil Roy | Business Connect

DREAM CONSTRUCTIONS: CREATING NEW-AGE BUILDINGS AND LONGLASTING RELATIONSHIPS

People have been captivated by enigmatic constructions since the dawn of history. There are countless paragons of construction engineering to awe individuals, ranging from historical monuments to mega-structures. But, like everything else, time moves on and advances, even in construction. While using convenient ways has proven to be beneficial in the past, people’s tastes and preferences have shifted significantly. To clarify, they seek to shape dreams into reality. Whether it’s a residential or corporate building, no one prefers those drab blocks of gray and white anymore. Instead, they look for an equilibrium between architecture and engineering. To cut a long story short, the initial idea and planning must ensure that the impending structure is sound and stable. Meanwhile, these structures must be pleasing to the eye. The scenario demands construction businesses with experience in both residential and commercial turnkey projects. Keeping that in mind, our publication is honored to feature Dream Constructions. With a robust presence spanning over three decades, the firm has established itself as a reputable brand in the Indian construction industry. Its mission to create captivating buildings and provide value through innovation while sustaining overall integrity qualifies it for our edition, “Most Promising Construction Companies to Watch Out for in 2022.”

Sushil Bajaj

Founding and Managing Partner

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

COMMENCING A LEGACY OF EXCELLENCE

Anyone can start a business, but only a visionary can see it succeed and unearth untapped potential. Dream Constructions’ humble beginnings were nurtured by Mr. Sushil Bajaj. His sole purpose was to explore the limitless prospects in the Indian construction space with a focus on redefining it. Mr. Sushil has 35 years of experience in the construction Industry and is a civil engineer from BITS Pilani. He started out as a site engineer for H S Nag & Associates and has led completion of several prestigious projects like the construction of the American Embassy Visa Section, the Swedish Embassy, the New Zealand High Commission, the Australian High Commission, and others. The experience not only strengthened his professional standing, but also served as the impetus for starting his company.

In 1990, he launched his own Company and started undertaking various projects with the French and Japanese Embassies. The firm has weathered and outweighed many storms and is thriving continuously. Dream Constructions now has the capacity to build projects within promising timelines and costs. It has mature team leaders and associates that ensure quality, safety, and standards are prioritized. In fact, these elements make it recognized by embassies and high-profile clients.

The progress, however, hasn’t been a solo endeavor. Mr. Sushil has Sidhant Bajaj on board (CFO). He is a chartered accountant with 5+ years of experience in the Big 4 companies and CA firms as well. With their prowess combined, Dream Constructions has accomplished over 100 projects with 50+ eminent clients. Each of their projects ensures a value proposition and the “Custom” in custom-made services. Dream Constructions specializes in turnkey construction projects, including structural work, finishing and interior work.

NO MATTER THE PROJECT – THEY CAN DELIVER

With time and transformation, construction, like every other sector, has grown to become an immensely competitive sector. Dream Constructions has a competitive edge with its distributed expertise. Whether independent residential buildings or commercial buildings, project management or collaboration, it assures equal value and a distinct strategy. For instance, they are restoring a 1965 load-bearing residential building and converting it into a modern frame structure building, making a state-of-the-art car workshop for a prestigious client, holiday homes and a hotel and many other residential and commercial projects in Delhi NCR & Goa.

Reflecting on the forte, Mr. Sushil states, “We go to great lengths to ensure that a delicate balance between quality, timeliness, technology, and trend is maintained.” They engage in R&D activities to continuously level up to new processes, finishes, etc. and employ latest technology that helps in enhancing overall efficiency. The values and innovations altogether play a crucial role in building trust with clients with respect to the contractor.

Sidhant Bajaj

Finance Business Partner

“Our end-to-end solutions ensure a standard of quality for everyone involved throughout a contract,” declares Mr. Sidhant. GROWING EXPONENTIALLY

Dream Constructions’ sustainable growth and success truly complements its commitment to client happiness, consistency, quality, safety awareness, a faultless process, and project completion on time and in budget. Since their inception, these values have kept their sails high and strengthened their standing in the face of challenges and uncertainties. On their journey, they are blessed with a very liberal and talented crew who continuously bring fresh ideas to the table in order to curate bespoke solutions for their clients.

Mr. Sushil concludes, “We want to become the top contractor for independent residential and commercial buildings in Delhi NCR and Goa in the next 5 years.”

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

Health

Eat These 5 Fruits

TO INCREASE THE OXYGEN LEVEL IN THE BODY; YOU WILL GET MANY BENEFITS

The human body is an amazing machine that can heal itself, provided you give it the right conditions for doing so. Oxygen is an integral part of this healing process, which is why increasing the amount of oxygen in your system can have many health benefits. It’s a common conception that our lungs breathe for us, and the work of supplying oxygen to the body is done by our heart and blood vessels. However, if you want to increase the oxygen level in your body, it’s not only about breathing harder or taking deep breaths; it’s also about eating the right things.

Here are 5 unique fruits which will help you fight against a lack of oxygen in the body. 1. Mango:

Mangoes have the potential to boost anaerobic metabolism, which plays a vital role in the production of cellular energy. They are rich in beta-carotene, a precursor to vitamin A, and they also have high levels of potassium and vitamin C. These properties help maintain normal oxygen levels in our body by changing the metabolism of cells. The most obvious reason you want to eat more mangos is that it tastes great! This tropical fruit is full of vitamins A and C, which help increase oxygen levels in the body. Mangos help to strengthen your immune system so your body can fight off infections.

Some Other benefits of mango: • • • • •

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

It’s good for your heart, liver, and brain. Boosts stamina and endurance levels Improves digestion Prevents sore throat Increases energy

2. Avocado:

Avocados are rich in potassium, a mineral known for strengthening blood vessels and arterial walls. This fruit also has monounsaturated fats, which improve blood flow and oxygen delivery to vital organs. Avocado is an excellent choice for active people because it contains large amounts of potassium which they lose during exercise. Avocados are high in vitamins A, B3, B6, B12, choline, folate, PUFAs, and dietary fibre. These nutrients aid in the increase of oxygen levels in the body.

Some other benefits of Avocado: • • • • • •

Builds strong bones Improves digestion Prevents arthritis Healthy hair and skin Reduces swelling in the body Skin elasticity is improved

3. Kiwi:

Kiwi fruits have the potential to deliver oxygen directly to cells because of their high density of vitamin C or ascorbic acid. Dietary fiber, copper, iron, vitamins A, B3, B5, B6, and C, as well as choline and antioxidants, are all abundant in this sweet and sour tropical fruit. In the aged, kiwifruit preserves DNA, boosts the immune system, reduces inflammation, and reduces the severity and duration of upper respiratory infections (14).

4. Pomegranate:

Pomegranates are high in iron, copper, zinc, vitamins B3 and B6, and choline. They increase nitric oxide bioavailability, which improves oxygen delivery and blood flow. Pomegranate seeds or freshly squeezed pomegranate juice can assist in expanding blood vessels and improve blood flow. As a result, the risk of tissue harm from low oxygen saturation is lowered. Pomegranate juice helps to strengthen your immune system; moreover, it can help in increasing your stamina and endurance levels. Research has shown that pomegranate juice is full of anti-inflammatory agents which can reduce swelling or irritation caused by swelling in the airways.

Some Other benefits of Pomegranate: • • • • •

It’s good for your heart, liver, and brain. Blood cleanser. Prevents cancer. Immune system fortification. Stamina and endurance levels are improved.

5. Pineapple:

Pineapples are low in calories and high in vitamin C and beta-carotene. They contain a good amount of dietary fiber, copper, iron, potassium, phosphorus, and calcium.

Eat a healthy kiwi every day. It may also be added to smoothies, juices, and salads to increase vitamin and mineral consumption, which helps to maintain blood oxygen saturation.

Pineapples are rich in vitamin C, which helps increase oxygen levels in the body, and vitamin C is also an antioxidant that works to remove harmful toxins from cells. Pineapple is full of dietary fiber (as well as other vitamins and minerals), which has a powerful effect on the cell membrane functions that generally break down with age.

Some other benefits of Kiwi:

Some Other benefits of pineapple:

• • • • •

Builds healthy heart and bones Improves digestion Good for eyesight and skin health Reduces inflammation Strengthens the immune system

• • • • •

Good for heart, liver, and brain health. Detoxifies blood. Prevents cancer. Strengthen the immune system. Increases stamina and endurance levels.

The Role Fruits Play in Increasing Oxygen Levels The human body receives plenty of oxygen, but it uses up much of it, helping other cells digest food and carry out various processes. When we exercise, the oxygen level in our body is continuously depleted. We need a way to increase the amount of oxygen in our blood so that our body can replenish it. Fruits are nature’s way of providing vital nutrients to keep us hydrated, healthy, and fit. They contain the necessary vitamins, minerals, and antioxidants, which help keep our bodies functioning well by increasing oxygen levels. Many fruits are even considered super fruits because of their high oxygen capacity. They contain so many nutrients, which is why they are the most crucial part of any diet. In the end we would say that these 5 unique fruits are packed with nutrients that will provide your body with the fuel it needs to function at the optimal level. By following this advice, you will be increasing the oxygen levels in your body, and this will have a significant impact on your overall health and well-being.

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

KAMAL GREEN COMPOSTERS An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions Kajal Dobhal | Business Connect Today, the surging population has resulted in the overproduction of waste that is adversely affecting the environment. It is the need of the hour to come up with ingeniously sustainable solutions for waste management. Many big enterprises are making significant offerings by providing products that can convert biodegradable waste into beneficial manure by the process of composting. But still, we need to come up with better tools to deal with the human-generated waste that is disastrously polluting the Earth. A pioneer, Kamaljeet Kaur, was struck by the realization of the need to curtail the amount of produced waste to prevent the harmful effects on the environment. With the passionate drive to prove her fortes for producing innovative waste management solutions, she incorporated Kamal Green Composters- a manufacturing company of the compositing machines. COMPANY OVERVIEW Kamal Green Composters is the key manufacturer of the composting machine in which, any kind of biodegradable waste can be converted into manure within 24 hours only. This process is absolutely automatic and no bio culture is used for the decomposition of the waste to make the compost. With the mission to manage the solid biodegradable waste in an effective and beneficial way, the Company has pioneered the domain with its exemplary Waste Managing Machine. It is coming up ahead with a number of variants in the machines for Industrial, Domestic, Commercial purposes, etc. Kamaljeet Kaur, the Managing Director, commenced this business venture with the motive to manage the green waste in the more productive and effective ways. The exemplary women entrepreneur has acknowledged the need for managing solid waste with efficient techniques to reduce the amount of solid waste that is hard to manage. According to her, managing agricultural waste is quite a distressing task in terms of the environment. For dealing with this issue, her team is striving to collect that waste from the farmers and return them with fertile manure that can bestow them with fertile compost to grow healthier crops. www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

KAMALJEET KAUR

MD, Kamal Green Composters 30

The motto with which Kamaljeet is leading her organisation is ‘It’s the payback time, let’s give it back to nature’. She elucidates that apart from providing good quality manure to the farmers, her endeavours are inclined towards dealing with the landfill problem that is the prime reason for the soil pollution and many other environmental issues. In New Delhi, India’s tallest rubbish mountain is the proven example of the human inefficiency to manage the surging amount of solid waste. And, to make a significant contribution in reducing the amount of waste from being dumped in the landfills or the garbage mountains, Kamal Green Composters has come up with a unique solution. WHAT IS SO UNIQUE ABOUT THIS VENTURE? Kamaljeet accentuates the fact that there are numerous service providers in this domain, offering the machines for manure formation. As the work station is headquartered in Ludhiana, Punjab, the targeted customers are from this region of the country, where only the distributors are offering the machines for sale. But, Kamal Green Composters is making a difference in the relevant domain by being the sole manufacturers of the composter machine. Their endeavours are absolutely focussed on reducing the amount of solid waste from the ground level only, to prevent any further addition to the huge pile of garbage in different regions of the country. Kamaljeet states that green waste can be utilized in numerous ways, such as to make bio enzymes, room fresheners, floor cleaners, natural detergents, etc. Her efforts are aligned towards utilizing the waste in the most sustainable way that can benefit the society as well as the environment also.

of the river Sutlej that is the prime reason for cancer in those people. Kamaljeet states that acknowledging this fact inspired her to contribute to waste reduction and since then, there is no turning back. From a skill development centre- PAU, she received the training of incepting a company on her own along with the management skills, under the guidance of Dr. T.S Riar, Associate Director of PAU. Afterwards, she was chosen for conducting an experiment of incubation for PUSA AGRIPRENURE under a training program- RKVY Raftar, Incubation programme.

Kamaljeet is also associated with the organisation- ‘Sahkar Bharti’, where she is training the women associates with the ‘pit and pot’ compost making procedure. This method can be utilized to make the manure from the animal faeces even without the required machine. Her initiatives have served as a beacon in empowering the women from the ground level.

INSIGHTS ON WOMEN ENTREPRENEURSHIP For the dynamo, this entrepreneurial venture has allowed her to acknowledge her strengths as a woman. Kamaljeet expounds that each woman is efficient to conduct creative improvisation. As a home-maker, she ensures to create something useful even out of the wasted articles. So, when a woman delves in the entrepreneurial world, her creative aspect allows her to come up with the most effective and effortless way of conducting business operations. She believes that women are great managers, owing to their family managing skills. She firmly states that more and more women should enter the business world to emerge out as exemplary leaders.

A GLANCE AT THE LIFE OF THE DYNAMIC ENTREPRENEUR Kamaljeet is an avid reader and fond of writing poetry. Her interest in reading and writing stimulated her to attain a Bachelor’s Degree in Reflexology, after her marriage only. Being married for over 22 years, she dedicated a significant portion of her life to her family. But, as her children grew up and forged ahead to pursue higher education, she felt the need for doing something of her own. As her family members became busy with their pursuits for a brighter future, she pondered over the possibilities of serving the society in her spare time. Soon, she became a volunteer for the WOW organisation where the Chairperson, Jatinder Pal Singh has infused the philosophySow the seed of unwavering faith in your heart and let that faith grow into a fruitful tree gradually. He believes that this philosophy is much better than performing the duty without considering the results and even a minuscule effort with good intention is enough to change the world. His personality inspired Kamaljeet to believe that her efforts can create a huge impact on her as well as on other’s lives also. Hailing from the medical background, she decided to commence the business venture to make a difference in the current environmental scenario. She single-handedly incorporated her very first entrepreneurial venture. Reminiscing upon the time while volunteering for the campaign- ‘Aan Milo Daryaon’, she states that she witnessed the humongous amount of waste that needed to be managed well. She also came across the fact that due to the seasonal water stream in Ludhiana- Buddha Nala, the water of river Sutlej was being polluted with the carcinogenic compounds. It shocked her to the core of her spine that people in Rajasthan are left with no other options but to utilize the extremely polluted water

The visionary entrepreneur is constantly striving to offer more and more employment opportunities to the women in the first place. She aspires to witness the up-gradation of all the segments of the society with the intense women involvement in the near future. Kamaljeet’s endeavours are solely converged on women empowerment and she desires to forge ahead to pursue her future prospects by allowing other women aspirants to walk beside her. Highlighting the future prospects of the Company, Kamaljeet reveals that she would like to expand the reach of her business venture to abroad and give a kick start to women entrepreneurship with this innovative idea in foreign countries as well. The Company foresees a bright and blazing future ahead. As the rising population will result in a surge of waste material, this domain will propound more business opportunities to the aspirants. 31

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

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NextgenDigiHub Academy Polishing one’s potential to learn industry-relevant expertise as a digital marketer Avishek Singh | Business Connect

TUSHAR RAYATE

Founder & Director, NextgenDigiHub Academy (OPC) Pvt. Ltd. Organizations, firms, start-ups, and non-profit organizations invest a significant amount of their revenue on targeting, attracting, and binding their audiences. This is the main justification for learning about digital marketing. Digital marketing skills are undoubtedly the ‘Marketing ‘ of the future.’ Approximately 30 lakh students graduate every year in India, but a very low percentage is employable despite high demand. The root cause behind such a bad ball game is the gap between industry-relevant expertise and schooling. These students are excellent at theoretical knowledge but do not have practical experience and expertise to apply these theories. Organizations are looking for candidates with industry-relevant expertise. They want someone who will carry the company to a higher level, turn their leads, and boost their revenue and earnings. www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

NextgenDigiHub Academy is polishing one’s potential to learn industry-relevant expertise as a digital marketer. “Keeping individuals aware of the power of digital marketing is a huge awareness we are trying to bring in. We help individuals learn digital marketing skills and be digital marketers themselves. This is an industry that fits all industries and yet is not a part of any industry. Our field is a service-based industry and it varies from person to person on how you deliver your results. We create products (students) who can overcome any digital innovation and still continue to provide great results in terms of business and skills” says Tushar Rayate, founder of NextgenDigiHub Academy. He believes that the challenge is to create a space for this field among the other professions in the world. In the urban world, digital marketing is becoming a very common trend, but what about the villages where they could also use social media and other ways of marketing to reach a broader audience. There are no marketing agencies/institutions in most of the rural sections of the country. NextgenDigiHub Academy is one of the recently started digital marketing agencies in rural India with the aim to make it a common term among the rural people too. “We teach teachers, working adults, homemakers, and entrepreneurs to provide them with more job options and prospects for earning money. We are a rising team of experts ready to pave the way for budding digital marketers and just about everyone interested in learning innovative digital marketing techniques.” Comprehensive digital marketing practices include preparation, certification, internships, and placement with a professional digital marketing firm. NextgenDigiHub Academy is specialized in highquality education and value for money. The Academy operates a solely quantitative educational curriculum through live assignments and practical coursework so that students can see for themselves the ramifications of putting digital marketing strategies into action. New and Seasoned Entrepreneurs should enhance their hands-on digital marketing skills to be used to run their online business. In the past few years, the planet has seen a huge transition from analog to digital. There is a huge increase in the number of people entering the online community. The Internet has turned our existence upside down. It has transformed interactions to the point where it is now our preferred medium of daily communication. We use the Technology in almost every aspect of our lives. Ordering a pizza, purchasing a tv, sharing a thought with a friend, and sending a photo via text messenger are all examples of actions that fall into this category.Now, it is time we stop being the consumer and start being the producer, be it education, business, health, IT. Everything is now in the online world. And to establish anything online, you need to have good digital marketing skills or hire a digital marketer. There is no better scenario even in the worst recessions. As a result, enhancing your skills as a digital marketer will drive your career to a new level. The importance of digital marketing is not only in the interests of advertisers but also in the interests of customers. Mr. Rayate initially had planned to start his venture 2 years later, but as the ‘Pandemic’ happened, NextgenDigiHub began training and equipping individuals with the right tools to solve social problems. “ In one word, ‘Pandemic’ is what motivated me to create my own venture,” says the founder. Digital Marketing is a dynamic world in itself. It is a life-long learning process of trials and tribulations, believes the founder. He adds that a person who likes to keep working along with constant learning can only achieve a feat in the digital marketing world. 35

“The more you practice, the more number of ways you will learn to achieve the same process with different inputs. Algorithms keep changing, and it is obvious for it to happen, but if you are an expert you know how to find your own way along with those changes,” says Mr. Tushar. NextgenDigiHub designs its courses with full consideration of what one requires when they start working. I have seen many people complaining that there is always a bridge between education and your career. It is bound to happen if you don’t fill that gap with practical learning. We provide a platform to fill the gaps and help you be a Digital Marketing Expert.” says the founder. Building a course requires a thorough study to understand the pain points and then planning to address these through a well laid out structure. “R&D in Digital Marketing is like the staple food you have at home every day. You cannot separate R&D from Digital Marketing believes Mr. Rayate. Things that you learn in Digital Marketing can be understood only when you implement, try, again and again, see different results for different inputs, and see its output. There is no magic, it’s all about the experience and the patience in achieving the desired output.” The founder signs off with a message for young entrepreneurs willing to enter digital marketing and related solutions. “Be clear about your goals, have clarity. Be dynamic, and take charge of your life. Do not procrastinate, it’s killing people more than accidents. Do what you like, and it will take you places. You define things - wrong or right with the deeds. Keep an open mind to social media, it can take you to the best places in the world.” www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

Management

TDS HERE’S WHAT THE NEW

RULE MEAN FOR SOCIAL MEDIA INFLUENCER The Tax Digital Service (TDS) is a new rule that will be implemented by the IRS in July 2022. It will require all social media influencers to disclose their relationships with companies that pay them to promote their products or services on their social media platforms. This is a big change for social media influencers who have been operating under the assumption that they are exempt from disclosing these relationships. What this means for you as an influencer is that you’ll need to start thinking about disclosure and monitoring your tax compliance more closely.

The purpose of the rule is to help prevent social media influencers from using their platform to promote products in a way that unfairly advantages themselves or their brands. For example, an influencer who earns money from promoting a product on social media but does not declare this income may be giving the impression that they are endorsing the product without being paid for it. By declaring their earnings, social media influencers can reassure their followers that they are receiving fair compensation for their work and avoid any potential conflicts of interest.

What is the TDS rule?

Although the TDS rule will undoubtedly impact social media influencers in a variety of ways, there is still plenty of room for creativity and innovation when it comes to marketing on social media. Influencers who are prepared to comply with the rule will be able to continue promoting products in a positive way while those who are not will face penalties.

The TDS rule is a new regulation that will come into effect on July 1st, 2022. The rule states that any social media influencer with more than 2,000 followers must declare their earnings and compensation from social media platforms. If an influencer does not comply with the rule, they may be subject to penalties including financial penalties, loss of credibility and even have their accounts closed.

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

There are some exceptions to the TDS rule. Influencers who work with large companies or brands that have a longstanding relationship with them will not need to disclose their compensation. Additionally, social media influencers who receive payment for promoting a brand through online video will not be impacted by the TDS rule. The TDS rule has raised concerns among social media influencers who fear that they will lose their following if they disclose their compensation.

What can Social Media Influencers Do to Prepare for the TDS Rule?

Social media influencers should be aware of the new TDS rule, which went into effect on July 1. The rule clarifies how social media influencers can treat their earnings from endorsements. Social media influencers who have more than 500 followers and earn more than $500 from endorsements in a 12-month period must disclose their income and provide a disclosure form to their followers. If an endorsement revenue exceeds $5,000 in a 12-month period, the social media influencer must also provide a financial disclosure statement to their followers. Social media influencers who have less than 500 followers and earn less than $500 from endorsements in a 12-month period are not impacted by the TDS rule. However, they still need to disclose any endorsement income they receive so their followers know what they’re supporting.

What Companies will be Impacted by the TDS Rule?

The TDS rule concerns social media influencers and their compensation. Under the new rule, companies must pay influencers based on the value of their audience engagement, not just the amount of money they bring in. This could have a big impact on social media influencers, as it means that many of them will no longer be able to make a living from their work.

Conclusion

Social media influencers are a valuable asset to any business. However, with the new TDS rule in place, there are some changes that need to be made when it comes to how social media posts are created and promoted. If you’re an influencer and want to make sure your posts follow the new guidelines, keep these things in mind.

While the rule won’t affect everyone, it is likely to affect a large number of social media influencers. This is because most of them rely on small amounts of engagement from their followers to earn a living. In some cases, this could mean that they lose out on lucrative deals with companies. However, not every social media influencer will be impacted by the TDS rule. Those who have large followings and who primarily promote products or services from a company rather than engaging with their followers will continue to be compensated in accordance with the old rules.

How will the TDS Rule Impact Social Media Influencers?

The rule is designed to protect small businesses from being taken advantage of by social media influencers. Social media influencers who are paid to promote a product or service will need to disclose their compensation in their social media posts and profiles. This will allow viewers to make an informed decision about whether or not to buy the product or service. The rule does not apply to endorsements that are made in a personal capacity. For example, a celebrity’s opinion about a product is not subject to the TDS rule. Nor is it necessary for an influencer to disclose if they are receiving free products or services in order to endorse them.

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

RAJAMANI VIGNESH Gulshan Praveen | Business Connect The American military leader and a passionate persona, Douglas MacArthur have well asserted, “A true leader has the confidence to stand alone. The courage to make tough decisions, and the compassion to listen to the needs of others. They do not set out to be a leader, but become one by the equality of his actions and the integrity of his intent.” Leadership is the hardcore quality that helps a person leads the community with a positive and progressive mindset. When the discussion topic is Leadership, one cannot forget to mention the contribution of Business Connect in introducing the world to one or other inspiring leaders through its monthly editions. We have a great history of featuring numerous well-experienced and versatile leaders in our portfolio. And here again, we are back with another tale of passion and dedication with our today’s star of the show-Rajamani Vignesh, Founder and Director of Servtronica Technologies Pvt. Ltd. Our editorial team had an interesting and joyful session with the visionary leader. In the exclusive virtual meet, he shared his inspirational entrepreneurial journey so far and the immense portfolio of the company with us. The leader spilled the beans on the process and courage behind establishing a venture in this cut-throat arena. We truly hope and desire that this fascinating tale will surely inspire our global readership panel and will motivate them to break the barriers and chase their dreams.

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

Rajamani Vignesh Founder & Director A DIG INTO THE COMPANY’S INSIGHTS

Servtronica is a startup India recognized company and Government e-Marketplace (GeM) authorized OEM, conceptualized in the year 2020 with the prime goal to bring a revolution in the respective realm. “We got

an associated as Implementation Partner of Dassault Systems SolidWorks Corp. & Technology Partner Siemens Digital Technology Software in 2020. Our capabilities include Design Data Management, Design Data Security & Design Automation. We formed with an idea of solving the current design data management and design data security issues in the industry. We intend to bridge gap between different departments of the organization so as to reduce the day to day mistakes. We also do CAD-based API customizations & Design Automation services. We understand the value of time and importance of data management for any organization.”Rajamani.

THE EXCLUSIVE JOURNEY Explaining his unique journey, Mr. Rajamani asserts, “Before starting up this company I worked in different manufacturing sectors for over a decade in various fields like Design & Development, Project Planning, Project Costing, etc. During this course of time, I realized that unknowingly Mechanical Design Engineers are spending their valuable time working on Excel sheets rather than doing actual design & development. And a lot of manufacturing errors happen because of a lot of manual interventions. Projects get delayed because of improper planning. Project budget issues because we still follow the old typical traditional methods for calculating the cost of a machine. No control over the raw material scrap! With all these issues in the market, we realized there has been a solution that could handle 38

all the above-mentioned problems. So we came up with a solution called BOM Creator & BOM Planner which handles the core manufacturing process-related issues, including SAP/ERP integrations, Prepare a complete material summary of machines, Generate Segregated reports based on the Part Type, Generate Reports based on the Manufacturing, and purchase Lead time Reports to track the release of drawings, etc.” He further states, “To understand our offerings and overall portfolio of the company, there are few keywords everyone needs to know.” •

CAD (Computer-Aided Design), A Software used for making General Arrangement Drawings (GAD) & Manufacturing Drawings.

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PDM (Product Data Management) A Software used to manage the project folders, manufacturing drawings, project-related documents, Revision of Documents & manufacturing drawings.

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BOM (Bill Of Materials) A list of items with their respective quantity, grade of material, weight, etc required for manufacturing a piece of complete machine equipment.

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ERP (Enterprise Resource Planning) A software that helps prepare & to share Engineering information within the organization with different stack holders like Sales, Marketing, Engineering, Design, Production, Manufacturing, Assembly, Purchase, Planning, Quality, Store, etc. ERP also helps prepare work orders & keep a track of all the information concerning the same.

•

The major capabilities of the respective solutions are as below:

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BOM Creator: It handles the core manufacturing processrelated issues like:

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3D CAD & SAP/ERP integrations

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Prepare a complete raw material summary of machines

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Generate Segregated reports based on the Part Type like Manufacturing Parts, Hardware & BOP

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Generate Reports based on the Manufacturing & purchase Lead time

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Reports to track the release of drawings

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Project Costing considering all parameters

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Comparison of Machines for complete planning

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BOM Planner - A CAD Integrated MES system:

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Paperless BOM preparation & sharing with different stakeholders

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Setting up project deadlines & notify the concerned stack holder about the same

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Release drawings & create PDF of manufacturing drawings

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QR code for complete inventory management & controlling the spare part ordering systems.

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Reuse old projects for creating a new project

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A Dashboard for Non-CAD users for accessing the BOMs &Manufacturing drawings.

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EDGE OVER OTHERS •

Values: The team works very closely with their prospects & customers. They truly understand the issues their clients face in their day-to-day life & try to provide them with a customized solution fitting their requirements. They believe in establishing before they sell services to anyone.

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Vision: The company heads forward with a vision to standardize & streamline the organizational workflow. They want to automate the complete manufacturing process & cut down the raw material scrap to as minimum as possible.

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Plans: At present, the company has a total of 10 valueadded partners across India & Malaysia. The team looks forward to building a global channel for sales & services of our product. Also, there are over 2.3 million active users at over 234,800 companies in 80 countries of SolidWorks, Solid Edge, Autodesk products & PTC products and the team wants to make most of them use their products & solutions.

“We are helping industries utilize their resources effectively, save lot of TIME, enhanced project planning for timely delivery of project & reduced raw material scrap. Help them do the project costing considering all the necessary parameters & generate maximum profit. In less than three years of time we got recognition from Start-Up India, got associated with Dassault System SolidWorks as Implementation Partner & as Technology Partner with Siemens Digital Software Industries. We also Won a front runner award at Go Global Awards 2021 organized by International Trade Council, USA (ITC). We have made customers from almost all the major Industry Verticals. In fact last year we added Defence Electronics Research Laboratory (DLRL)-DRDO to our customer list. So we believe we have made a decent impact in the market.”-

Rajamani.

ACCOLADES TO BOAST OF •

Recognized by Start-Up India

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Associated with Dassault Implementation Partner

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Associated with Siemens Digital Software Industries as Technology Partner

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Won a front-runner award at Go Global Awards 2021 organized by International Trade Council, USA (ITC)

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Got Design Data Management & Automation specialist award 2021 from APAC Insider

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Got Innovation & Excellence award 2022 from Corporate Live Wire, UK.

Systems

SolidWorks

THE LEADERSHIP PANEL

Leadership is about influencing your colleagues for delivering things for good. Learn from mistakes & improve daily. The team primarily focuses on adding value services to the

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customers’ life and prospects so that they don’t leave the connection after getting associated with the organization. Rajamani asserts,

“We are not a very big team right now but we make sure everyone in the team is comfortable with the work environment. We talk to each other & understand anything which is required to improve from our end to make them feel at home with us. We do have flexible working hours also take the feedback of employees with respect to our product & services improvements & enhancement.” Before signing off, he adds some words of wisdom by quoting,

“We Indians have a very much capability of building & delivering world class technologies like any other country of the world. We need to believe in ourselves & our people and try to promote the Indian Startups trying to make a mark globally.”

NILVARNA DESIGN AND CONSULTANTS (OPC) PVT. LTD. ENVISIONING MODERN ARCHITECTURAL AND URBAN PLANNING SOLUTIONS FOR THE INDIA OF TOMORROW Indranil Roy | Business Connect

ith the 21st Century spurring novel changes, it is flaming the need of entrepreneurs across domains. In the last 10 years, our lives have been transformed by the disruptive innovations of various entrepreneurs. Talking of changes, the drive to revolutionize architectural designs is an astronomical prospect. The rise in digitization is paving the way for smart cities, where people can experience a new urban lifestyle bundled with technological advancements. India is a developing nation with a broad scope for smart solutions. The need of the hour is a visionary designer, who can combine knowledge with technology to ideate new-age designs and structures. This is where Nilvarna Design And Consultants (OPC) Pvt. Ltd. comes in Architecture & Planning has a strong lineage in India, and Nilvarna is a new-age designer for developing India.

DEVELOPED TO PROVIDE NEW-AGE SOLUTIONS

Nilvarna proves its prowess by scaling architecture & design solution with new-edge technological designs & structures. Its solutions tailor to a new era of challenges; with, improving its services - with the implementation of the Six sigma like process. In other words, it’s combining technology with trending structural designs to curate end-to-end satisfaction for clients. To ensure excellence, Nilvarna takes several factors into play. It provides endto-end training on innovative concepts and technologies to create a better and competitive product. The Company is well-enlightened with the rapidly shifting technology with the support of Make in India, and the resulting increase in outreach and awareness. People have adapted to the fast-paced living conditions, with a problem-solving approach. A variety of problems have spurred across physiologies, resulting in increased growth of startups in recent years. In that context, Nilvarna is addressing the unemployment issues for Women, Skilled & also unskilled workers. Moreover, it’s working on the ‘Aatmanirbhar Bharat’ initiative providing practical training to newly passed graduates, also proving on the job training ‘Earn While Learn Program’. The Company seeks to generate large scale employment in Real Estate, Design & Construction Sector, etc. Parallelly, it’s creating solutions that ensure an upgraded lifestyle full of green energy, smart housing, a fresh environment, etc. Aside from that, Nilvarna has a gold heart for the underprivileged. It improves their livelihood, educates their children and pushes the initiative of stopping child labour as well. www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

Vikas Verma (Architect & Urban Planner) Director

A MOTIVATION TO ADDRESS DIFFERENCE

If your sight is on entrepreneurship, never question why, only what and how? Amid the turmoil of 2020, where investors were anxious, valuations have fallen and a substantial quantity of employment was cut-off, few indomitable innovators stood. One of them was Vikas Verma (Architect & Urban Planner). Despite the world being in desolation, the era sparked the CEO’s entrepreneurial motivation

“I continue to believe that there are sufficient reasons to be optimistic—to see the silver lining in the form of unique opportunities that the crisis will soon open”, stated Vikas.

marketing, distribution, and other financial decisions. Also, it is willing to work on affiliate income i.e. Business to Business (B2B) and Business to Consumer (B2C) individual lead generation program.

While ushering towards a world, that’ll have certain transfigurations, he believed it was the best period, where startups of varied sizes can have a better competing level. And with the shift, the emerging trends in architectural designs and planning solutions attracted him. He knew startups that can comprehend the new normal will actuate the best out of themselves – seize new opportunities and penetrate new customer segments.

A GLANCE AT THE WORK CULTURE

‘Quality & Creativity’, lives inside every resource of Nilvarna that helps it ensure ‘Superior Customer Service’. While Vikas stays on the helm, he has a focused team of young professionals who ensure the Company’s positive growth. Vikas believes in leading by example, and the ability empowers individual supremacy and improves reliability/dependability on the organization. The team is guided with a meticulous approach and trained by seasoned professionals.

Furthermore, he was inspired by the concept of “Har Haath Ko Kaam”, which drove his mind to establish an ecosystem having sustainable solutions and bright opportunities for young talents. Thus, bringing Nilvarna into the light. The Core vision has been“To foster industry collaboration by developing/ co-developing knowledge-based innovative ventures by leveraging its core-competence”. The Company is on a mission to evolve as a hub of Research & Development that’ll promote woman empowerment, contribute to the development of human settlements in the nation, devise and foster innovation and knowledge, build collaboration with Govt. Bodies and commercialize IP through entrepreneurial initiatives. The business is further supported by Mr. Gurbaksh Jassi, a Vaastu expert who offers architectural design services on the 5 elements and directions in Vastu. He advises clients on new structures followed by design schemes, layout, and favourable space for construction purposes. Also, he aid clients get rid of Vaastu defects in residence, office, and other real estate structures.

The holistic guidance, helps the team have an objective assessment of the competitor’s key strengths and limitations, product benefits and limitations, target-market strategy, product strategy, distribution strategy, price strategy, and promotion strategy. This makes them more prepared than their peers, further ensuring solutions are feasible and customized to the client’s requirement.

FOSTERING A SUSTAINABLE GROWTH

It’s only been 1 year, and Nivarna is already marking itself known by, promoting entrepreneurial initiatives and building collaborations. With innovation as a keystone, it has concluded the incubation of several Startups while mentoring new ventures on the way. It has graduated R&D partnerships through joint application, for government grants to enable projects.

“We are dedicated to build fully furnished office spaces, lab resources, prototyping lab for fabrication, shared facilities”, affirms Vikas.

R&D - THE STEPPING STONE

R&D is the fuel that runs every innovative concept. As for Nilvarna, R&D expands its scope of research activities, assists in building an innovative ecosystem for employees, industrialists and entrepreneurs to connect and address the pressing challenges of society. The collaboration also promotes and enhances interdisciplinary design-focused innovation and creativity; problem-solving through design-based education and projects within the value chain: from the process to the product. The process distributes knowledge amongst domains, and enables entrepreneurial marketing, collaboration with concerned bodies to build flagships in the areas of design and innovation. Investment in R&D enables Nilvarna to work with various prototypes, toolkits, websites and mobile applications covering a wide spectrum in architecture - planning, design and management.

Lastly, it’s providing IP & Licensing including creating joint IPs/Publications and unrivalled opportunities for learning and enhancing skill sets. With an aim to effectively interface with industry - to foster, promote and sustain commercialization of its core competence, Nilvarna has the following objectives:

• • •

Nilvarna gives abundant attention to the quality of its services, to develop a loyal fan base. To deliver a stellar experience, the Company ensures good bottom-line results in every project. Nilvarna stays meticulous with the evolving business landscape and amends its activities to meet the needs of customers and organisations alike. This helps in developing structures that prioritise marketing, distribution, and other strategic decisions. Despite being a young firm, Nilvarna is very particular about standards and uses every method to ensure overall reliability. Its solutions are present in domains such as academia, government institutions, research laboratories, etc. Nilvarna is now at the stage to have a well-functioning customer-centric information system, as well as tools for developing new workflows for

•

Devising innovative ways for industry partnerships, for example, setting up of Research and Development Centre of the industries. Mentoring and training to enhance the skills of new graduates. Promoting linkages with business and community to enable knowledge transfer. Facilitating efforts outreaching to Government, Business and Community.

Subsequent to these goals, Vikas has got a lot of innovative ideas up his sleeves, which can support expansion and evolve Nilvarna into a multidisciplinary business venture.

A TOKEN OF INSPIRATION TO EVERY ENTREPRENEUR “Set goals, learn new things and never be afraid to play a gamble. Entrepreneurship is all about bringing ideas from lab to land and building a network of people working towards a common good”. 43

www.businessconnectindia.in | Vol. 4 | Issue 12 July 2022 INDIA

MAHINDRA LAUNCHES ITS MOST POWERFUL

SCORPIO-N

FEATURES, PRICE, BOOKING DETAILS, AND MORE Domestic carmaker Mahindra & Mahindra on Monday (June 27) launched the latest version of its popular SUV, 20 years after the launch of the first Mahindra Scorpio, dubbed ‘Scorpio-N’. The automaker also claims that the new SUV is the biggest, most powerful, and most advanced variant among all the Scorpio till date. Beginning on July 30, 2022, booking for the new Scorpio-N can be made online and at Mahindra dealerships. The starting price for the new SUV is INR 11,99 lakh, and the top-end model costs INR 19,49 lakh (ex-showroom). Five variants of the new Scorpio-N will be offered: Z2, Z4, Z6, Z8, and Z8 Luxury. On July 21, 2022, the company will disclose the cost of the AT and 4X4 models. On July 30, booking for the Scorpio N will be accepted, and deliveries will start around the Diwali season. The previous model, now known as the Scorpio Classic, will be available alongside the newer version.

KEY POINTS • • • • • • • •

Beginning on July 5, test drives will be conducted in 30 places, including Tier-II cities and metro areas. From July 15, the Scorpio N will be available for test drives in the remaining cities. Bookings for the Scorpio N will open on July 30 and delivery will commence around the festival of Diwali Gets 132PS/175PS 2.2-liter diesel and 203PS 2-litre turbo-petrol engines, both with 6-speed manual and automatic transmissions. Only diesel variants get the option of a shift-on-fly 4WD drivetrain. It comes with both six and seven-seater layouts, with captain seats in the former. There is an 8-inch touchscreen, a sunroof, and up to six airbags on board. Both manual and automatic transmissions are used, along with both petrol and diesel engines.

SCORPIO N Z2: RS 11.99 LAKH (P)-,

PETROL: 203HP, 2.0-LITRE MT

12.49 LAKH (D), MT

DIESEL: 132HP, 2.2-LITRE MT

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WWDC 2022:

APPLE LAUNCHES

‘BUY NOW PAY LATER’ SERVICE

NEW M2 CHIP & MORE On Monday (June 6), Apple announced software update for iPhones. A buy-now, pay-later service was also announced by the tech giant. In addition, the company unveiled a Macbook Air with its latest M2 chip. The launches were announced at the Worldwide Development Conference (WWDC 2022). It is Apple’s second major annual event.

APPLE

CEO: Tim Cook (24 Aug 2011) • Founded: 1 April 1976, Los Altos, California, United States • Headquarters: Cupertino, California, United States • Founders: Steve Jobs, Steve Wozniak, Ronald Wayne • Products: iPhone, Apple Watch, iPad, Apple TV, iOS, macOS, AirTag, MORE • Subsidiaries: Beats Electronics, Beddit, Apple Store, Itunes K.K., MORE

BUY NOW PAY LATER SERVICE

Apple has introduced Apple Pay Later, a new feature supported in the company’s payments platform that will allow users to split purchases into separate payments. The Buy Now, Pay Later service will allow users to split any Apple Pay purchase into four equal payments over six weeks without any additional interest or fees. Users will get Buy now pay later service option when they make an Apple Pay purchase. The purchasing page will specify how much each payment will cost and when it will be due.

APPLE’S NEW M2 CHIP

At the Worldwide Developers Conference (WWDC), Apple introduced a slew of new software updates, including iOS 16, watchOS 9, iPadOS 16, and macOS 13 or macOS Ventura. Apple also announced the new M2 chip, which will power the newly redesigned MacBook Air and a 13-inch MacBook Pro, among other devices. After the Apple M1, M1 Pro, M1 Max, and M1 Ultra CPUs, Apple announced the M2. The M2, as Apple claims, is more powerful and will result in significant performance improvements. Apple’s M2 is based on Apple’s custom Arm silicon and is built on a 5nm technology with 20 billion transistors, which is 25% more transistors than the M1. Based on this, Apple claims that the M2 will have an 18% faster CPU and a 35% faster GPU than the M1. The M2 is 1.9 times faster than the “latest 10-core PC laptop chip”, according to Apple.

APPLE MACBOOK AIR & MACBOOK PRO INDIA PRICE UPDATE • • • • •

For education, Apple’s MacBook Air with M2 chip costs INR 119,900 and INR 109,900. 512GB storage option - INR 1,49,90 13-inch MacBook Pro with M2 starts at INR 129,900 & INR 119,900 for education. 512GB MacBook Pro - INR 1,49,900 35W Dual USB-C Port Power Adapter - INR 5,800

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SAMSUNG GALAXY F13

INDIA LAUNCH THIS WEEK: EXPECTED PRICE, SPECIFICATIONS, AND MORE Samsung India is all set to launch its new F-series smartphone in India this week. According to the company, Galaxy F13 is launching in India on June 22, 2022. Samsung has created a micro site for this upcoming phone and it will be sold exclusively on the e-commerce platform Flipkart.

PRICE DETAILS

Samsung has yet to confirm the Galaxy F13’s price, but rumours and leaks claim that the phone will cost around INR 12,000 in India.

SPECIFICATIONS

Some features of the Samsung Galaxy F13 have been confirmed, but others are still unknown. According to rumours and leaks, the Galaxy F13 will be equipped with an Exynos 850 processor, a 50-megapixel primary rear camera, and an 8-megapixel front camera for selfies and video chats. On the software front, the phone comes pre-installed with One UI 4.1, which is based on the Android 12 operating system. The phone is reportedly expected to include a fingerprint sensor on the side that also serves as a power button. Samsung Galaxy F13 will be arriving with a massive 6,000 mAh battery with 15-watt fast charging. This can be the best USP of this device in the expected price segment. • Launch Date - June 22, 2022 • Price in India – INR 12,000 • Brand - Samsung • Model - Galaxy F13 • Operating System – Android 12 • Sim Slots - Dual SIM, GSM+GSM • Sim Size - SIM1: Nano, SIM2: Nano • Network - 4G: Available (supports Indian bands), 3G: Available, 2G: Available

• • • • • • • • • • • • • • •

Fingerprint Sensor - Yes Primary rear camera – 50MP Front Camera - 8 MP Weight - 221 grams Colours- to be announced Screen Size - 6.5 inches (16.51 cm) Screen Resolution - 720 x 1600 Pixels Chipset- Exynos 850 (8nm) Processor - Octa-core (4x2.0 GHz Cortex-A55 & 4x2.0 GHz Cortex-A55) RAM - 3 GB Internal Memory - 32 GB Resolution - 48 MP, f/2.0, (wide), 1/2.0”, 0.8µm, PDAF, 8 MP, f/2.2, 123? (ultrawide), 1/4.0”, 1.12µm, 2 MP, f/2.4, (macro), 5 MP, f/2.4, (depth) Front Camera Resolution - 8 MP, f/2.2, (wide) Battery- 6000 mAh Network Support - 4G (supports Indian bands), 3G, 2G

ANOCOVAX:

AGRICULTURE MINISTER

LAUNCHES INDIA’S FIRST

COVID-19 VACCINE FOR ANIMALS

Agriculture Minister Narendra Singh Tomar launched Anocovax, India’s first homegrown Covid-19 vaccine for animals, on Thursday (June 9). The Haryana-based ICAR-National Research Centre on Equines developed Anocovax. Anocovax is an inactivated SARSCoV-2 Delta (COVID-19) vaccine for animals. According to the Indian Council of Agricultural Research (ICAR), the immunity elicited by Anocovax neutralizes both the Delta and Omicron variants of SARS-CoV-2. • •

NATIONAL RESEARCH CENTRE ON EQUINES • • • •

Established - 7 January 1986 Research type - Applied Field of research - Equines Director - B.N. Tripathi

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Faculty - 31 Operating agency - Indian Council of Agricultural Research

The vaccine uses Alhydrogel as an adjuvant and contains inactivated SARS-CoV-2 (Delta) antigen. It is also safe for dogs, 46

lions, leopards, mice, and rabbits, according to the company. “The country’s self-reliance in making its vaccines instead of importing them is due to the inexhaustible contribution of scientists. this is a great achievement,” Tomar said after the virtual launch of the ICAR-COVID-19 NRC’s vaccine and diagnostic kits for animals. Initial research was inconclusive as to whether or not animals, particularly pets, contract Covid -19 Virus. Covid can be contracted by pets from their owners through close contact, according to studies. However, there is no evidence that humans may get Covid from animals. Tomar also launched the ‘CAN-CoV-2 ELISA kit,’ a sensitive and specific nucleocapsid protein-based indirect ELISA kit for antibody detection against SARS-CoV-2 in canines, in addition to Anocovax. “There are no laboratory animals required for the preparation of the antigens. The kit is made in India and a patent has been filed for the same. No other comparable kits for detection of antibodies in canines are available in the market,” ICAR said. “ Surra ELISA kit, a suitable diagnostic assay for ‘Trypanosoma evansi’ infection in multiple animal species, was also launched. Surra is a disease caused by a blood-borne parasite and transmitted by biting flies. It can affect horses, donkeys, mules, deer, camels, llamas, dogs, cats, cattle, buffalo, sheep, goats, and pigs. The minister also launched the Equine Deoxyribonucleic acid (DNA) parentage testing kit, which is a powerful genomic technology for parentage analysis among horses.

BCCI PLANS TO LAUNCH

WOMEN’S IPL IN 2023

BCCI secretary Jay Shah informed that the money raised from the e-auction will be mainly used to improve cricket in India. He said that the board intends to start a full women’s IPL in 2023 and is working on it. The Indian Premier League (IPL) media rights for the 2023-2027 cycle have been sold, according to the Board of Control for Cricket in India (BCCI). The board stated that it earned a whopping INR 48,390.32 crore, making IPL the world’s second-richest sports league. The winners of the e-auctions received warm greetings from Jay Shah, the BCCI’s general secretary. “It makes me very happy and proud that IPL has grown to what it is today. The e-auction today has propelled the IPL to the big leagues in terms of media rights value per match. We ensured that the process is transparent and fair to all stakeholders. I congratulate all the winners and thank the bidders for participating in the e-auction process,” Shah said in a statement. Shah went on to say that the money raised during the e-auction will mostly be used to improve cricket in India. He stated that the board intends to introduce a full-fledged women’s IPL in 2023 and is actively working on it. “The whole idea is to balance cricket and commercial interests as BCCI is committed to developing sports in the country through cricket.” The money we get from media rights will go to grassroots cricket in India, and that is what matters in the end. The BCCI is also dedicated to launching the Women’s IPL in 2023, as well as providing the best possible possibilities for women’s cricket in the country,” Shah said. When Sourav Ganguly took over as BCCI president in late 2019, he set a four-year goal for the tournament’s inauguration, but he said we need more women players to get it off the ground. In India, there are currently 1,100 female players registered, and Ganguly appears to have met his goal. Earlier this year, he indicated that the Women’s franchise tournament would begin in early 2023. 47

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ULTRAFRESH

MODULAR SOLUTIONS Aesthetic Kitchens That Portrays Your Passion Indranil Roy | Business Connect We have all heard, “Kitchen is the heart of the home”. And, keeping the heart healthy and beautiful is indispensable, which drives the need for modular kitchens. A well-assembled kitchen, with distinct drawers, kitchen cabinet, cupboards, etc. portrays an organized picture of a person and ensures better functionality as well. Modular kitchens address several challenges of the prevalent ones. It makes the everyday tasks easy, gives the home a vibrant feel and can be customized to convenience. India is a developing nation and with the growing urbanization, people are seeking aesthetic designs in every nook and corner of their home. Ultrafresh Modular Solutions is an exceptionally seasoned kitchen designer, providing internationally acclaimed designs for your home. The Company has 2 decades of experience and is a one-stop-shop for engraving your passion in your kitchen. AT A GLANCE Ultrafresh is the kitchen renovator for Newage India. It designs, manufactures and installs varieties of modular solutions like kitchens, wardrobes, and other storage cabinets. The Company operates in 120 exclusive showrooms across the country and has a state-of-the-art manufacturing facility to foster the entire supply chain, therefore, making Ultrafresh a common umbrella for hassle-free solutions and value for money. Modular Kitchens are widely perceived to be imported luxurious solutions, making the home improvement sphere significantly decentralized. And it creates a clear gap for an Indian Brand that can place itself in customers’ heart through value-added products. With this analogy in mind, Ultrafresh is gauging to become the cloud border in Kitchen Modular solutions while adding new products to its trove.

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DHRUV TRIGUNAYAT

CEO, Ultrafresh Modular Solutions LEADER WITH STRONG BUSINESS ACUMEN While the seeds were sown back in 1992, by Mr Dinesh Sharma (Executive Director ION Exchange), Ultrafresh saw an astronomical growth, with the arrival of Dhruv Trigunayat (CEO). In 2017, he took over the mantle and ushered the Company to a new era while assuring

it of its core values. He is having previous experience in financial consultancy. With his experience, he explored the potential available in, home improvisation solutions. Despite the digital transfigurations across the industry, he believes space still calls for a touch-and-feel factor. Hence, he fosters the use of its ‘brick and mortar infrastructure’ while striving for techinsertion for operational efficiency. Under his leadership, Ultrafresh has enlisted several new kitchen designs and further expanded to kitchen chimneys, Built-in hobs and cooktops. As Dhruv is carrying ahead the legacy, Mr Sharma remains as its evergreen advisor. CREATING CUSTOMIZED EXPERIENCES Strong emphasis on R&D is the keystone of renovation in the landscape of any industry. At Ultrafresh, R&D is focused on two areas: Launching new designs every quarter ensuring a vibrant product base and continuous product development to optimize the functionality of the end-user or to ease the installation process. Ultrafresh also works extensively on standardizing and

product mix. This ensures a uniform experience amongst the customers despite their location. Dhruv affirms, “ While we bring an extensive variety to the table, we ensure same customer experience, product offering, design, commercial terms etc. no matter which Ultrafresh studio across India you walk into”. Ultrafresh has generated a huge demand for steel kitchens in the residential space. All its efforts are focused on contriving superior customer experience. It understands Indian kitchens are subject to tropical weather conditions; hence, it works with internationally acclaimed materials like marine ply from GreenPly and lacquered glass, but its steel kitchens are widely preferred for their durability to keep off termites or excess moisture. All its kitchens come with a 10-year manufacturing warranty. By maintaining such standards, Ultrafresh sleeps well at night knowing it has provided a long-lasting product to customers. A DREAM TEAM ON BOARD “For us, every recruit must be a cultural fit as much as a skill-set fit,” states Dhruv. Ultrafresh’s experience, versatility, and other outstanding features reflect the hard work and commitment of its employees. It has a very young team with leaders below 35 years of age. The team propels its core valuescollaboration, proactive accountability, and integrity in commitment. In a broader sense, individuals are punctual and share a common vision, to make Ultrafresh the #1 kitchen brand in the country. The Core values ensure an outstanding retention rate and keep everyone hungry for more. “In 2018 we were less than 20 employees, and today we are close to 300”, shares Dhruv. The team’s collaboration has rewarded Ultrafresh with several milestones and drives it to reach new heights.

SET MARK TO BE THE BEST Within a short stint, Dhruv has driven significant growth, but he believes this is where the real test starts. Ultrafresh aims to grow from the fastest-growing to the best and the biggest kitchen company in India in the next 2-3 years. The Indian market is sprawling with national and international players and it’s important to keep improving to compete. With many stakeholders involved, Ultrafresh promises to bring in new ideas and designs. By the end of this FY, it will reach its mark of 200 exclusive stores, while consolidating the current ones with an increasing product mix for better customer acquisition. Recently, it has ventured on large B2B and Institutional project orders and is willing to penetrate more in this vertical.

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End of an Era: Pallonji Mistry, business tycoon passes away at 93

hapoorji Pallonji Group chairman and billionaire industrialist Pallonji Mistry passed away late at night on Monday (June 27) in Mumbai, company officials said. The 93-year-old died in his sleep at his south Mumbai residence, officials said. As per the latest Forbes report, he had a net worth of over USD 13 billion, ranking at 143 worldwide. He was nicknamed the “Phantom of Bombay House” for his powerful boardroom presence. PALLONJI MISTRY Indian-Irish tycoon • Born: 1929 (age 93 years), India • Spouse: Pat Perin Dubash • Net worth: 1,290 crores USD (2022) Forbes • Parents: Shapoorji Pallonji • Education: Imperial College London • Children: Cyrus Mistry, Shapoor Mistry, Aloo Mistry, Laila Mistry • Grandchildren: Firoz Mistry, Zahan Mistry

Shapoorji Pallonji Group covers six business segments engineering and construction, real estate, infrastructure, water, energy, and financial services. It is spread across 50 countries.

contributed to its expansion in the Middle East to Abu Dhabi, Dubai, and Qatar in the 1970s. The 156-year-old Shapoorji Pallonji Group, established in Mumbai, today operates in the construction business across South Asia, Africa, India, the Middle East, and Africa. It was responsible for erecting several of Mumbai’s most recognizable structures, including the Brabourne Stadium, the Reserve Bank of India (RBI) building, the Bombay Stock Exchange (BSE) building, and the Malabar Hill reservoir.

He is survived by his wife Patsy Perrin Dubash, and four children – two sons Shapoor Mistry and Cyrus Mistry, and two daughters Laila Mistry and Aloo Mistry. Shapoor Shapoorji runs the Pallonji Group, while Cyrus served as chairman of the Tata Group from 2012 to 2016; And Aloo is married to Ratan Tata’s half-brother Noel Tata. He was born to a Parsi family in India, in 2003, he took up Irish citizenship through marriage. He was awarded the Padma Bhushan in 2016 for his outstanding contributions to business and industry.

According to a 2018 court document, Mistry owns 18.37 percent of Tata Sons through the Shapoorji Pallonji Group. In 1930, his father Shapoorji Pallonji purchased shares of Tata Sons. It’s interesting to note that Pallonji’s father produced the biggest Hindi film blockbuster of its era, Mughal-e-Azam (1960), and was re-released by the family after it was digitally coloured in 2004. After that, the family stopped making investments in the film industry.

Mistry, who was born in 1929, attended the Cathedral & John Cannon School in Mumbai before continuing study at Imperial College in London. At the age of 18, he started his career by assisting his father in the family business (founded in 1865). He

Online gadget reseller Cashify bags $90 million in new funding

ashify, a re-commerce marketplace, has received $90 million in Series E capital from Prosus and NewQuest Capital Partners. In this round, new investment Paramark Ventures joined existing investors Bessemer, Blume Ventures, and Olympus Capital. By doing this, Cashify has amassed a funding total of $140 million. The present funds received will be used to grow into new regions while also bolstering

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the team and investing in marketing and technical infrastructure. The business intends to increase its efforts to acquire devices and directly contact a sizable client base. Cashify intends to establish physical locations, increasing its presence in 51 Indian cities. Asia Environmental Partners, a division of Olympus Capital focused on clean energy and sustainability, led a $15 million Series D fundraising round for the business in March 2021. Mandeep Manocha, Founder and CEO of Cashify, said, “We look forward to stepping up our presence and offerings for our valued customers in India and fulfilling our broader goal of integrating the circular economy.”

select the device you wish to sell, and you’re ready to sell your phone. Cashify sends a representative to sellers’ home to perform diagnostic checks before paying them cash on the spot for the item.

“The younger generation, who is also aspiring, has the highest demand for reconditioned cellphones, but their price range is between Rs 8,000 and Rs 15,000,” says the author. This makes purchasing an iPhone or OnePlus impossible. We offer a refurbished phone with a six-month warranty, Manocha continued.

By first purchasing the phone and performing any minor repairs that may be required, Cashify completes this procedure. The used phones are then sold to individuals wishing to purchase a used phone or to companies who provide phones to their staff members across India. More than 150,000 used smartphones are currently purchased each month on the platform. The market for used smartphones in India was estimated by IDC to be worth $2.3 billion.

A well-known brand in the market and a popular option for buying and selling used refurbished smartphones is Cashify. Its services are the reason it is the greatest location to sell phones. Simply sign up for the platform,

Beginning of new era: Akash Ambani replaces father Mukesh as Reliance Jio chairman

eliance JioInfocomm Ltd, the digital arm of Reliance Industries, on Tuesday (June 28) announced that Ambani will resign as the company‘s director effective from June 27. The company said it had appointed a nonexecutive director and Ambani’s son Akash Ambani as the chairman of the board. Pankaj Mohan Pawar will take over as the Managing Director of the company from 27 June. JIO • Headquarters: Reliance Corporate Park, Ghansoli, Navi Mumbai, Maharashtra, India • Founder: Mukesh Ambani • Founded: 2007, Ahmedabad • Parent organization: Jio Platforms • Subsidiaries: LYF, Reliance Jio Infocomm Pte. Ltd “The board of directors have at their meeting held on June 27, 2022, noted the

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resignation of Mr. Mukesh D Ambani as director of the company effective from close of working hours on June 27, 2022,” Jio informed the stock exchanges. The board has also “approved the appointment of Akash M Ambani, non-executive director as chairman of the board of directors of the company “, it added. The company added that the appointment of Raminder Singh Gujral and KV Chowdary as additional directors of the company, designated as independent directors, for a period of five years commencing from June 27, 2022, has been approved by the board. It further stated that Pankaj Mohan Pawar’s appointment as managing director of Jio had been approved. However, approval from shareholders would be needed before the decision could be made.

to make the same error that his late father Dhirubhai Ambani did. It appears that each of his children will run a different firm, said a Mumbai-based analyst.

A SUCCESSFUL SUCCESSION PLAN IN PROGRESS Mukesh Ambani will continue to be the chairman of Jio Platforms Ltd, the flagship firm that owns all Jio digital services brands including Reliance Jio Infocomm. Mukesh Ambani indicated last year that his children were taking on more responsibilities, but this is the first time he has officially taken a backseat.

Akash Ambani, an alumnus of Brown University, studied economics. He married his childhood friend Shloka Mehta, who is the daughter of a diamond merchant and jeweler from Mumbai. They had a son Prithvi in 2020. Akash has a twin sister Isha and a younger brother Anant.

Mukesh Ambani has spent years studying how billionaire families, from the Waltons to the Kochs, pass their wealth on to the next generation. That process has recently accelerated, with the tycoon laying out a blueprint for the next phase of his $217 billion business to avoid a succession battle that disbanded several prosperous dynasties, including his own. “Mukesh Ambani has learned from his past and does not intend

Mukesh Ambani is the second richest Asian and 10th richest in the world with a personal net worth of $90.4 billion and derives most of his wealth from his 42% stake in RIL. RIL shares closed 1.5% higher at INR 2529 on the BSE, taking the company’s value to INR 17.1 lakh crore.

UPI & RuPay card to accept in France soon; NPCI signs MoU with Lycra Network

PI & RuPay card to accept in France soon; NPCI signs MoU with Lycra Network

News highlights • The National Payments Corporation of India International (NPCII) has signed an MoU with France’s Lyra Network. • This will allow Indians to pay using UPI and Rupay cards in France. • UPI is already accepted in Bhutan, UAE, and Singapore. The National Payments Corporation of India International (NPCII) and the Lycra Network of France signed a memorandum of understanding (MoU) on Thursday. Indians will soon be allowed to pay in France using their UPI or RuPay cards, according to this MoU. For Indian students or visitors, this will be beneficial.

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Memorandum of Understanding with France is a significant victory for us,” Union Minister Ashwini Vaishnaw told ANI.

https://twitter.com/NPCI_NPCI/status/1537303162889342976?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1537303 162889342976%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url= https%3A%2F%2Fd-23883220223460914775.ampproject. net%2F2206071918001%2Fframe.html This MoU between France and India was announced by Union Minister of Electronics and Information Technology, Ashwini Vaishnaw. During the introduction, he stated that Indians can pay using UPI and RuPay card in France where there is a Lyrca Network terminal or machine.

UPI is already an internationally recognised way of payment, according to the Minister of Electronics and Information Technology. In the United Arab Emirates, Singapore, and Bhutan, Indian UPI is utilised. He also stated that following France, NPCI International’s next priority will be Nepal. “We gave it a shot and were successful. The majority of the items accepts UPI and Rupay cards. I am convinced that we can accomplish the same in Europe. In France, we are attempting to implement UPI and Rupay cards as quickly as possible. We’ll have to talk to the central bank, the regulator, and businesses in France about this. Digital payments are not widely used in France. However, it must be integrated and smooth. As in India, it lacks efficiency,” Ashraf added.

Unified Payments Interface (UPI) • Markets: India; Bhutan; Nepal; Malaysia; Singapore; United Arab Emirates; International by cross border payment agreements • Owner: National Payments Corporation of India • Introduced: 11 April 2016; 6 years ago “NPCI, International, and Lyra Network of France have signed an MoU for ‘Acceptance of UPI & Rupay Card in France.’ In a month, India conducts 5.5 billion UPI transactions. “Today’s

He also discussed his experience with digital payment that is both frictionless and transparent, as well as how beneficial it may be in France.

Tencent buys stake worth $264 million in Flipkart Chinese technology conglomerate Tencent has bought stake worth $264 million (about INR 2,060 crore) in Flipkart through its European subsidiary from its co-founder Binny Bansal, according to reports. Bansal holds around 1.84 per cent stake in Flipkart after selling his stake to Tencent Cloud Europe BV. According to report, the deal was finalised on October 26, 2021, and the information was shared with government officials at the start of the current fiscal year.

Tencent

at the time in an investment round headed by GIC, CPP Investments, SoftBank Vision Fund 2, and Walmart. DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad, Tencent, Willoughby Capital, Antara Capital, Franklin Templeton, and Tiger Global were among the many investors who took part in the round.

Flipkart

Multinational conglomerate Online retail company company Founded: 11 November 1998, Cayman Islands

Founded: October 2007, Bengaluru

Headquarters: Shenzhen, China

CEO: Kalyan Krishnamurthy (Jan 2017–)

Revenue: 48,206.4 crores CNY (2020)

Headquarters: Bengaluru

Net income: 22,781 crores CNY (US$35.32 billion, 2021)

Subsidiaries: Myntra, PhonePe, Ekart, Mallers, Inc., MORE

Number of employees: 1,12,771 (2021)

Parent organization: Walmart

Founders: Ma Huateng, daniel, Zhang Zhidong, Chen Yidan, kney

Founders: Binny Bansal, Sachin Bansal

Tencent Holdings Ltd., often known as Tencent, has a net worth of $449.95 billion as of June 3, 2022. Tencent Holdings Limited is a company that provides Internet services. Tencent offers Internet, mobile, and telecom services, as well as online advertising. Reports said that the transaction took place in Singapore, but Flipkart informed the Indian authorities about it as a responsible entity and that the transaction does not fall under the purview of ‘Press Note 3’ which calls for scrutiny of investment that any Indian company gets from countries sharing land border with India. While Tencent has invested in many enterprises in India, the government has banned various gaming apps, including PUBG Mobile and PUBG Mobile Lite, which were developed by Tencent Group. According to the PTI report, e-mail query sent to Flipkart and Bansal did not elicit any reply.

Following the transaction, the Tencent arm owns a 0.72 percent stake in Flipkart, which is valued at around $264 million, according to a final valuation of $37.6 billion reported by the e-commerce firm in July 2021. Flipkart had raised $3.6 billion

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