Best Fitness Equipment Brand to Watch by Business Connect

Coming to the finish, the Indian fitness industry has come a long way from akharas to well-organized gyms, unorganized to scientifically developed health disciplines, patriarchy to gender-neutral. It would also be appropriate to add that its evolution is highly illustrious. As we reach new innovative and technological horizons, the sector will surely make further strides.

4www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA Indranil Roy Indranil@businessconnectindia.in

The Indian fitness industry has quite a legacy to look up to. Prehistorically, fitness entailed the understanding of survival and was limited to hunting and long-distance travel because of primitive technology. Time passed, and as humanity entered a civilized era, farming became a part of fitness and was mainly attributed to long working hours, strength, and stamina, keeping people fit. Things started taking shape with the introduction of the akharas. It facilitated the lodging and training in Indian Martial Arts (wrestling) through a “Guru-Shishya” tradition. Fortunately, the heritage of this antiquated institution is maintained to this day. Akhara commands respect from both seers and followers because of its lineage. With modernization, the introduction of new cultures, and learning, the concept of fitness has become a routine. While martial arts and sports have their own prominence, bodybuilding also covers a wide market share. Although it’s an extension of an ancient Western-European culture, every man and woman, including young, mid-aged, and even old, has cultivated a fondness for workouts. To support the fervor, the Indian fitness industry has birthed a slew of brands providing workout equipment, while others offer Creatine supplements for bodybuilders to develop muscles and aesthetics. Over the last 2 decades, the country has birthed many bodybuilding champions, power lifters, and much more who are inspiring a generation of men and women.

During the pandemic, fitness and workouts in India saw many transformations. The period confined people within homes, but fitness lovers resorted to home workouts and continued to be self-conscious about their health, given the lockdown was extended for months. At the same time, a number of fitness brands emerged and were crucial in providing people with special equipment for their homes. One brand that rose to the occasion was Powermax. In our entrancing edition, “Best Fitness Equipment Brand to Watch,” we are saluting the brand’s outstanding efforts and how it stands apart from its peers. The edition will also feature a gamut of in-house blogs and other business profiles for you to engage with.

THE EVOLUTION OF THE CONCEPT OF FITNESS IN INDIA…

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6www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA Empowering The Health And Fitness Industry With Advanced Fitness Equipment Carved By The Latest Technology CONTENTSSANJAY GOYAL Managing PowerMaxDirector, PowerMax10No.Page

Special Edition September 2022 | INDIA 16 22 28 34 20 36 40 46 52 38 44 50 24 30 Intellio HealthTechZarInfoCuisineProvaTourismMedesunHealthcareArivation healthcare AyurvedaLifestyle Research & Life Research LLP (Earthveda) Intellimed HealthcareCattsTrendingSolutionsFoodLabsAnd Research Pvt. SuccessLtd. Story Fevicol “Ye Fevicol Ka Mazboot Jod Hai Tootega Nahi.” Re-Structuring the Healthcare Creatingsolutions Specialists For Medical Coding And Billing Realm How has covid-19 reshaped the tourism industry? The Fastest Growing Company in the domain of Therapeutic Healing 5 Best food and drinks to have before going to bed Mohammed Ziya A Technopreneur On A Mission To Digitalize Every Business Dream How to re-energize yourself at work A Promise To Serve The Needs Of Those In Need Reasons Why Sunglasses Acts More Than Just An Accessory Cure, Balance and Care with Ayurveda Redefining the Healthcare Ecosystem Ground-Breaking Business Trends For Food & Beverage Companies Ensures Qualitative Testing & Analysis in the Arena of Pharmaceuticals

When it comes to health canmedicinetoisregularwell-being,andexerciseaboutascloseamagicasyouget.SANJAYGOYAL Managing Director 10www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA

PowerMax

Gulshan Praveen | Business Connect

Exercise is one of the most crucial aspects, along with a clean diet, of being physically, mentally, and socially fit and healthy. After the global pandemic of Covid-19, people all around the world are more conscious of their overall well-being than ever before. This drastic transformation in society made a great impact on the Healthcare and Fitness industry as we have observed a massive acceleration in the growth graph of the institutions operating in the same. One such growing enterprise is Powermax Fitness India Pvt. Ltd., the venture engaged in manufacturing high-end fitness equipment to make the world more aware of the importance of regular workouts.

The editorial team of the Business Connect magazine had an interesting and joyful coffee meet with the leadership panel of the company. There, the MD of the company, Sanjay Goyal, shared numerous hidden facts about the company and the inception tale of the same. He also spilled beans on his overall entrepreneurial journey so far. The dedication and passion of the company immensely inspired us and made us feature them in our upcoming edition, Best Fitness Equipment Brand To Watch. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers and will surely encourage them to break the barriers and chase their fitness goals.

We know that running a brand that covers the entire spectrum of people’s fitness requires a distinct mindset and motivation. Shining lights on their journey for the same Sanjay asserts, “The inspiration behind Powermax Fitness has always been to Spread fitness awareness and motivate people to lead healthy lives. We founded this company after identifying the prevalence of comorbidities due to an inactive lifestyle. Since then our mission is to eliminate obesity, hypertension, and diabetes from the world. As per the facts, Powermax Fitness is an innovative equipment manufacturer and distributor of home as well as commercial fitness products. We have been kicking around since 2009 and started from scratch. At present, we are a leading fitness equipment brand in India, Nepal, Australia, Egypt, Qatar, UAE, and Saudi Arabia.” R

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COMPANY OVERVIEW

IndustryEmpoweringTheHealthAndFitnessWithAdvancedFitnessEquipmentCarvedByTheLatestTechnology

Explaining about their super functioning equipment, he further says,

With the premium range of products like treadmills, exercise bikes, rowers, ski machines, ellipticals, massagers, gym shakers, yoga mats, skipping ropes, Smart body weight scales, and many more-set us apart from the crowd. We are honored to say that from the wide range of products, we have a few products like TD-M1, TDM-100M, TD-230M, TD-A3 in treadmills, BU-510, Bu-515, BU-650 in exercise bikes, MB-165 & MB-145 exercise bikes in marvel series, BCA-130, and BCA-140 in Marvel Series Bluetooth Smart Scales, PMC-3600, IS-7 & ISR in the massage chairs, Eh-200, Eh-260s and Eh -300 in ellipticals and Rh-150 and Rh -250 in rowers has set a record of 10000+ sales and still counting. Being innovatively made with its unique features and marketleading technology with the best quality at an affordable price makes us feel the best and most confident with the products we sell.

Dedication (To ensure customer satisfaction, Innovation, and Advancement) is the common factor that has been the driving force behind the success and growth of Powermax Fitness along with a strong and self-motivated team who takes ownership of following a customer-first approach. The leader confirms that Powermax is more than just a business for the workforce and the leadership team. There is an underlying mission on which the brand is working to make it more stable and trustworthy.

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ELEMENTSDIFFERENTIATING

Our mission is to eliminate obesity, hypertension, and diabetes from the world. We are committed to making people healthy by providing them with an affordable solution that is also effective in the form of cutting-edge fitness equipment with advanced technology.

-Sanjay Goyal Ø R&D “We believe R&D and brand growth go hand-in-hand. Due to our dedication to innovation and wide range of products, Powermax has emerged as a market leader in the production and development of fitness equipment over the last several years and has risen to become one of the most recognizable brands in the industry. Our excellent R&D team as well as other departments have helped us enhance productivity. Due to the fact that we were able to successfully establish a strong brand identity for our business, Marvel (Disney) approached us about working together on a unique project. Apart from this achievement, we were able to serve fitness to millions of people around the globe.”

Ø SUPERIOR PRODUCTS

“Moreover, our latest ‘Marvel’ special edition merchandise is truly a value for money product and tough competition for similar products prevailing in the market. Powermax X Marvel is a series of products from a special collaboration with Disney, where they have decided to bring together the best quality fitness equipment along with the greatness of our favorite superheroes. We are delighted to be an exclusive partner of marvel in such a huge industry. With this our products get an interesting and unique design with longer durability and resistance to common damages just like the marvel heroes. As this exclusive series brought great value to our treadmill, exercise bikes, weight scale, gym shaker, and yoga mat by upscaling our brand image and sales we have also planned to enlarge the marvel range to other products as well,” says Sanjay.

“Our brand gives a special emphasis on treadmills and multi-gyms and it’s been a fantastic journey for our treadmills and multi-gyms. We’ve taken the market by storm, and I’m truly humbled to see all products establish themselves as one of the top-rated, best-selling products in the fitness industry. The response from customers for these products has helped Powermax to establish its identity in the market.”

As the remarkable words of Dr. Wayne Dyer interpret, “If you believe it will work out, you will see opportunities; if you believe it won’t, you will see obstacles.” Your attitude towards hurdles defines the actual meaning of them, and your approach to fighting them is what decides if it’s an obstacle or an opportunity to grow. And that’s exactly what the Powermax team has been doing since its inception. They have a unique approach to handling the uncertainties that pop out on their road to success.

OPPORTUNITIES

CHALLENGESTRANSFORMINGINTO

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Talking about the difficult time phase of Covid-19, Sanjay says, “Covid-19 has revolutionized the fitness industry globally. The Indian scenario is not the same as it was 3 years back. People are realizing the importance of fitness and a healthy lifestyle. The major population has shifted to home workouts leading to considering social distancing and we are always ready to make the best quality equipments available in any corner of the world.”

WHAT HOLDSFUTURE

The company has attained numerous milestones since its inception till date and has scaled the success ladder at a brisk pace. But the team is not planning to stop doing amazing things as they are all set to launch better merchandise in the coming future along with improved after services. Shining some lights on the master plan for the future, Sanjay affirms, “Our long-term vision at powermax fitness is to create a global presence that inspires people to live better lives and in doing so, change the world. We are constantly working on ways to improve customer experience when shopping at PowerMax Fitness with that purpose, we have also launched 200+ outlets in pan India. However, our plans are to launch more of our outlets nationally & Internationally with a wider range of our products. And lastly to be a big change in people’s fitness journey and spreading fitness awareness in each nook and corner of the Planet Earth.” Before signing off, the visionary motivates the budding entrepreneurs out there to believe in hard work and true dedication by rearranging the exemplary words of Kevin Hart, “At the end of the day, you put all the work in, and eventually it will pay off. It could be in a year, it could be in 30 years. Eventually, your hard work will pay off so be patient.”

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How can we forget this ad dialogue? Of course, we are going to do a case study of Fevicol success story. A one-time peon created Asia’s biggest adhesive company. Nowadays, the company has turnover around 6332 Crores INR/year, isn’t it surprising? Let’s just deep dive in to know about it.

FOUNDER & FEVICOL

Fevicol

INTRODUCTION Fevicol is India’s biggest leading Adhesives company. The company was founded by Indian entrepreneur Balwant Parekh known as the Fevicol man. It was 1959 when the Fevicol was first marketed in India as an easy-to-use and replace another fat-based adhesive which consumed a lot of time for boiling prior to the application. This brand innovation has transformed the way carpentry trade operates in India.

Balwant Parekh was born in Gujrat who participated in a movement called “Bharat Chhodo Andolan”, launched by Mahatma Gandhi. He had finished a law degree from Mumbai, but he was reluctant to practice law. Living in Mumbai was difficult for him, so he had to work at dyeing and printing press. He ended up working as a peon at a wood trader’s office. During those days, He lived in a warehouse along with his wife. Ka Mazboot Jod Hai Tootega Nahi.” Parekh

“Ye Fevicol

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Balwant

Factories have been set up in many different countries such as the US, Thailand, Dubai, Egypt, and Bangladesh. The brand also built a research center in Singapore.

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Eventually, one of the investors recognized his business skills, Balwant started importing cycle, paper dyes, and many others from other countries. Later, he and his younger brother Sushil Parekh started their own business and named the company called Pidilite Industry.

BUSINESS STRATEGIES

Over the years, Fevicol built a monopoly in the adhesive industry. In 2002, The Pidilite created another product called FeviQucik and acquired company M-seal too. Later, the company expanded products by acquiring many adhesive Incompanies.2006,the company focused on international expansion.

The founder of Fevicol Balwant Parekh owned the very ultimate strategy to sell the Fevicol. First-time, in Indian business history, he approached direct marketing strategy. He researched and found that 80% of carpenters were decisionmakers. In such a case, educating carpenters about Fevicol’s benefits and direct marketing approach was a key factor for the Later,company.thecompany added a new strategy. Wide Product Basket or deafferented product, the company Pidilite has introduced many adhesives products, a separate Fevicol for each different item. It would be difficult if the company separated a place for each different Fevicol’s items. That is the reason, the Pidilite provides all different kinds of adhesives products at one place for distributors, dealers, and channels. In such a way, it became so easy to dealing, delivering, and billing the products.

Inorganic Acquisition, Speedy Acquisition, and Aggressive Acquisition are the major reasons to become a wide Product basket. The Pidilite industry has acquired all those adhesives companies who could be a competitor in the market. Now, M-Seal, steel grip, Roff, Sargent Art, ColStar, Cyclo, Holdtite, WoodLok, Falcofix, and even Araldite Maker are part of the Pidilite Industry. Meaning, no matter what adhesive product, you are buying, money goes into the same bank Apartaccount.from product quality, Fevicol focuses on maintaining a close relationship with the customers. The company has introduced different kinds of products at a very different price to meet customer demand. In this way, the customer cannot be missed. The company follows a different SKU strategy, has launched Fevicol in a very different quantity, meaning the customer can buy ad per their needs. The products are available from pack 22.5gm to 50Kg. The Fevicol is OTC (over the counter) product that is available from the grocery store to hardware.

Lately, India has become an entrepreneurial hub as several startups are emerging every year in various areas. We are witnessing many start-ups here and there related to Digital Marketing, Education, Manufacturing, IT solutions, etc but, a few of the entrepreneurs have the service mindset to contribute to the noble cause of alleviating the human sufferings in the society. Arivation healthcare has intervened in the market with a unique business module and a vision to serve society by offering healthcare products and Arivationservices.healthcare has created an ecosystem niche that can bridge the healthcare gaps in the field of Hemodialysis, Diagnostics, and Pathology with its innovative products and best in the class solutions along with strategies to improve the business operations, investment, and marketing functions of the relevant service providers. With around two decades of industry experience in healthcare, the Key Official of the Company envisions to evolve and strive as an atmosphere of innovation and ideas that can make a difference for its customers. The team has a focused approach of connecting medical professionals, hospitals, patients and OEM.

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The product orientation segment of the Company focuses on – Medical equipment and diagnostics (Manufacturing), Dialysis consumables (Manufacturing), Life science and Bioinformatics (Software) . Here, they deal with the needs of instruments and equipment related to dialysis by manufacturing the revolutionary in-home portable dialysis RO equipment that the company has claimed to launch in the country by seeking inspiration from future technology that will revolutionize the healthcare sector in many aspects.

-Mr. Arup Dholey DirectorDHOLEY Dobhal | Business Connect

Kajal

A BRIEF ABOUT THE KEY OFFICIAL Mr. Arup Dholey- Director Mr. Arup has attained his MBA from ISB , Hyderabad

ArivAtion

ARUP

A PROMISE TO SERVE THE NEEDS OF THOSE IN NEED

“Never be afraid to delve yourself into the risk practices and always consider your cravings to succeed as a motivation that will guide you in every extent of your life. I would like to share my secret Mantra to be a better leader- One must always carry a sense of empathy towards one’s colleagues, employees, competitors, consumers or whoever one comes across with. For me, the definition of leadership is a bit offbeat. A leader shall be considered worth it only when he possesses the ability to clone pioneers like him.”

The service orientation segment of the Company aims at - A turnkey establishment for Dialysis centers, Marketing & Data Analytics, NPI, KPI, KOL Studies, Experimental Data Analytics, Track & Optimizing Campaign, Transactional support, Clinical Audit & Training Program.

heAlthcAre

INCEPTION STORY Arivation Healthcare is an ISO-certified Firm established on 13th of August 2019 and is well recognized by Startup-India. With the vision of rendering products and services to patients in the area of Nephrology, the Company has developed a Portable Water-Treatment System for Dialysis. Recognizing the adversities of the patients who have to rush to the hospital for performing dialysis, Arivation Healthcare has aimed to provide Dialysis at the bed side of patient where ever the patient is in the Globe.

Innovative formulations can make a company the major success. Mr. Arup decided to start this venture as he desired to serve the society with a noble cause as the zeal to provide the patents with better health measures constantly poked him. His intention behind the commencement of this venture is not about deriving profit from the patient’s convalescence but to offer him a measure that can alleviate the adversities in the treatment procedure. A touch of innovation along with empathy towards the consumers is the motive behind this venture that has been firmly proposed by him.

The unique business module propagated by Arivation Healthcare includes medical products like a patented portable Water- System and consumables like dry Dialysate powder that is commonly used in the dialysis procedure. As per Mr. Arup, there are a couple of machines in Europe and in the USA only; that are quite expensive and cannot deliver desirable results with Indian water. This water-system is specially customized for Indian water only which gives them an advantage in the relevant market. The System will also aid the initiatives of the Government of India by enabling dialysis facilities to rural and non-accessible regions as Mr.well.Arup has also planned to launch an app shortly that will allow all the nephrologists & Dialysis centres in the Country easily accessible for the patients in the need. It is a common platform so that all the stakeholders or involved parties can get optimum benefit from each others.The Platform mentioned above will bridge the gap between the patients and the nephrologists with ease, especially in case of an emergency. The Key Official being an MBA possesses effective market intelligence and research strategies that give the Company a differentiating factor with a perfect blend of marketing strategies and the healthcare services to all.

21 www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA and BE Electronics from NU. With over two decades of rich experience of working with Fresenius Medical Care and Nipro Corporation of tackling National and International dialysis Business, he realized the product and services gap in Dialysis focused healthcare facilities. The realization made him coin the idea of offering better Hemodialysis treatment, Software and Consumables to the people who are being adversely affected due to this gap. The dynamic business leader has been involved in PPP Dialysis turnkey projects with Central and State Government under the NHM program. During his tenure with the NHM program, approxi mately 50,000 dialysis treatments were added to com munity healthcare services at different medical colleges, district hospitals, sub-divisional hospitals, and corpo rate hospitals. Almost 6000 patients got benefitted from these initiatives.

DIFFERENTIATING FACTOR

A STROKE OF GENIUS

As a new venture, there was a fair share of ups and downs along the way and many learning experiences as well that Arivation healthcare tackled. For a startup, it is always an uphill climbing to convince the society and the consumers to consider it over the big players in the relevant field. Along with this, team and workforce management are also quite a hard job for a start-up. It is challenging to convince people to join a new venture as they are not well aware of the policies of the company that has just intervened in the market with an innovative idea and cannot assure the employees with high salaries and great perks. But the Company dodged all these obstacles and carved its niche in the market.

SIGNIFICANT CONTRIBUTION IN COMBATING THE DEADLY COVID- 19

In the current scenario when the whole world is fighting the novel CoronaVirus, the in novative solution by Arivation Healthcare has rendered an added advantage to design isolation ward by taking the multiple organ failure scenario for the COVID 19 patients into consideration. ‘Portable RO system for Dialysis’ has given a choice to give renal treatment at bedside anywhere in isolation ward for the patients in need of dialysis.

STRUGGLE STORY

Some of the infected pateints need support in multiple organ failure scenarios and at that time, providing renal treatment becomes crucial.

Manpreet Singh is the ace Marketing Director of the Company. With his phenomenal Mar keting strategies and planning, the company is touching the crescendo. Ensuring a state of the art analytical and re search, the Lab is equipped with the latest hi-tech and analytical equipment like FTIR, UPLC which deals with Identification & Quantification of different product, HPLC, GLC, AAS, UV-VIS, etc. They employ highly qualified & experienced technical personnel to perform tests to deliver precision & accu rate test results. CATTS continually invests in highly trained scientific staff, leading instru mentation and new methodologies to ensure high accuracy and efficiency.

J.S CHADHA: Group Chairman

Business

Ensures Qualitative Testing and Analysis in the Arena of Pharmaceuticals

DEPTHS OF THE COMPANY Catts Labs & Research Pvt. Ltd., a Govt. approved and GLP Certified & NABL Accredited Testing Laboratory. It is also an ISO (9001:2015), (18801:200) certified company, providing expert Chemical, Instrumental Analysis & Microbiological testing of Pharmaceuticals, Cosmetics, Ayurveda, Homeopathy, Water, Food & other related products and raw materials.

CATTS Group is led by a dynamic group of individuals with many years of enriching ex perience in their respective fields. CATTS is headed by the Group Chairman Sh. J.S Chad ha, possessing a vast experience & expertise of more than 4.5 decades in the field of analysis.

CATTS LABS AND RESEARCH PVT. LTD.

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Living up to the standards of quality and its assurance is quite indispensable in this present era. It’s importance in the pharmaceutical industry quadruple as the medicines are the potent sources of healing and curing n number of diseases. Thereby, well-structured and effective laboratories with qualitative testing equipment and practitioners become quint essential in ensuring the quality of Pharma services. CATTS Labs and Research Pvt. Ltd. are the pioneers of exemplary Research and Analysis in the respective arena.

MANPREET SINGH: Marketing Director CHADHA Group Chairman Dr. Amit Mishra | Connect

J.S

Email Id: manpreet@cattslabs.com

ESSENTIAL SERVICES IT OFFERS:

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Ayurveda & Homeopathy Lab: Testing for Ayurveda, Unani & Homeopathy Products & Raw Materials is being carried out under the strict vigi lance of expert doctors in respective fields by using the latest techniques.

Failure Analysis: CATTS Labs help to determine the root cause of failures in your Pharmaceutical, Cosmetics, Ayurvedic, Food Products & packaging materials, our expertise helps to provide fast and effective solutions. They solve failures during and post manufacturing to help ensure your cus tomer’s safety

Microbiology Lab: CATTS Labs now offers Microbiology Testing to fulfil QA/QC and regulatory requirements to help their clients in finding the root cause of failures and develop the next generation of products, coupled with their Chemical, Physical and Surface Analysis capabilities. The addition of Microbiology Testing means that they can now offer their medical device related pharmaceutical and consumer healthcare to clients all the testing, analysis and development they need.

Drugs & Cosmetic Lab: They have a well equipped lab, having the latest instru ments of international brands. The lab is headed by high ly experienced & professional staff. Different sophisticat ed instruments include UV-VIS, FTIR, GLC, and HPLC & AAS (with VGA & graphite furnace). Apart from routine testing, they provide analytical solutions by carrying out Analytical Method Development & Validation for dif ferent products including FAILURE ANALYSIS. Tailor made Training Programs are also carried out apart from routine training to chemists for upgrading their skills.

Environmental Testing: They undertake Environmental Pollution Monitoring & Analysis for diverse industries across India. Maintaining a focus on providing accuracy and reliability, they have managed to successfully serve a diverse set of clients in India. Environmental Pollution Monitoring & Analysis (Air, Water & Waste Water, ETP, STP WATER, and Noise) is undertaken by a diligent team of professionals who possess the necessary know-how in different areas concerning the environment.

CATTS LABS is recognized as a quality solution provider and partners with MNCs and leaders of various indus tries to provide solutions to their analytical problems. They are known in industry circles as a provider of qual ity services with the highest level of integrity and trans parency. A loyal client base of satisfied customers that includes large corporates, academic institutions, small and medium businesses, government organizations and Fromindividuals.Pharma to tonics, energizers to food supplement, Ayurvedic to Herbal, from Food to agro products from Cosmetic to Moisturizers, soaps to lotions, CATTS LABS & Research Pvt. Ltd is a trusted, unbiased and profes sional testing laboratory that can help you to prove the efficacy and safety of your products.

Analytical Training Services: Training is an essential part of any industry. Particularly lab testing is a very crucial subject and there are hard ly any or very few centers in the country which provide such training. Keeping in view the need for industry, they at CATTS LABS have devised various analytical training programs for fresh candidates to make them ready to be absorbed by industry for analytical work in the fields of Pharma, Ayurveda, Cosmetic, Food & food products, & allied industries. They also provide training to experienced ones to up grade their skills to boost their carriers.

Product Testing: Their accredited laboratories are equipped with stateof-the-art testing and analytical instruments to help manufacturers, importers and exporters to understand their products and prove packaging claims. They test to industry standards using approved test methods and develop bespoke methods when standards are not available. They test products to provide detailed analysis for materials characterization, product development, and quality control purposes and to prepare for regulatory submission as well as support to achieve the rheology, stability and flow properties you need for complex formulations. With their robust support, you can achieve a greater understanding of your product composition and performance. Scientific evidence is a powerful marketing tool for your products, and their claim substantiation services can prove product performance and help you support your advertising claims.

Industry specific dedicated training programs are also being undertaken to fulfil the requirements of the indus Thetry.

presence of CATTS Labs offshore is to provide the quality services worldwide & make CATTS Labs a global name in the field of Analytical testing field. Its mission is to create awareness among the masses about the im portance of quality of products in day to day life of the society we live in.

Food Testing: The Lab offers highly dependable Food Testing Services which include processed foods, honey, milk & milk products, cereal flour, pulses and starch, bakery prod ucts, spices, infant food and infant milk. Added to that, health care products and essential oils can also be tested under the banner of Food Testing Service.

It’s no longer a medical necessity, just a style need. The dreary vision-correcting computer machine revamped surprisingly into a cool and swanky faddish accessory. The rage is so strong that, just for the sake of fashion even people with perfect vision wear lenses.

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Reasons Why Sunglasses Acts More Than Just An Accessory

Sunglasses are the ultimate fashion accessory, almost worn by everyone, and without them most wouldn’t leave home. When the sun is glaring off the town and you pick your sunglasses out of your back, once you lip them on, you instantly change your appearance.

Supreme Fashion Accessory

MAUI JIM In the early 1980s, Maui Jim sunglasses made their debut at a hotel pool in Maui, Hawaii. By 1988, the mainland was just starting to see them. This sunglasses are built for males and females alike. Many of the models have polarised lenses of varying colours that shield against the sunshine glare.

DARK ADAPTATION

One of the most significant advantages of wearing sunglasses is that they shield the eyes from the sun’s harmful ultraviolet radiation and the fragile skin around them. Exposure to UV can lead to cataracts and cause glaucoma symptoms worse. Moreover, about to 10 per cent of skin cancers are found near the eyes. Choose glasses that cover the eyes entirely and make sure that they have 100 per cent UVA and UVB protection.

RAY-BAN A debut back in the 1930s, the Ray-Ban Aviator sunglasses made their airline flights more popular, and the legends of the era were pilots. The Italian-based company offer polarised lenses to shield the eyes from sunlight. In the 1980s, with the release of films such as “Top Gun” and “Risky Business,” these glasses gained attention. Top Sunglasses Brands

PROTECT EYES FROM GLARE

Here are some reasons why, before you head out the door, you’ll want to catch those shades:

Some

Sunglasses not only let you see better when it’s light outside, but they also decrease the amount you need to squint by the cutting back on the sun. Squinting will lead to headaches, exhaustion and eye pressure, as well as the formation over time of fine lines in the skin around the eyes. When you squint, it’s also difficult to see clearly, which can lead to injuries, particularly when driving. Maximum glare safety is offered by polarized sunglasses.

After you are exposed to intense sunshine, sunglasses allow you to refocus your vision. If you will not adapt for long stretches after being exposed to the sun, your night vision may be impaired. You’ll find it hard to see the road while you are riding at night. Riding becomes risky when you haven’t been wearing shades.

PROTECT EYES FROM UV RAYS

VERSACE In 1978 Versace was started, this Italian fashion house made its debut in Milan, Italy. Versace sunglasses are known for their ornate, female-centred logo, and their wrap around and aviator styles are common. Much of the lenses are polarised to shield the eyes. Some women’s styles involve ornate and lavish details.

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28www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA Ashwathy Nair | Business Connect

The hectic pace of modern lifestyle has made the man feel burdened with inexplicable stress and anxiety. Today, on one hand, technology has brought an extensive amount of ease and comfort to our lives, on the other hand, it has also nurtured restlessness and aggressiveness within us with no substantial cause behind it. Amidst this chaotic sphere, healthy living seems like a pie in the sky. To the exponentially growing health issues like hypertension, diabetes, kidney diseases etc, Allopathic Medication has been proved drastically inefficient. In turn, numerous studies are providing substantial facts that opting allopathic treatments in a long-run can cause immense damage to the body. Acknowledging these aspects, people are now turning their faces towards traditional medical systems. And in this respect, Ayurveda is creating a great buzz across the globe.

AN OVERLAY OF THE COMPANY

Redefining the Ayurvedic Sciences with exclusivenessits

JINANG SHAH Managing Partner

“Made in India, shared with world”

Cure, Balance and Care with Ayurveda

Ayurveda Research and Life Sciences LLP is one such eminent name that is expanding its horizons in the Ayurvedic Community with its exclusive Ayurvedic medicines & Ayurvedic health supplements. It performs its business operations under the brand name – Earthveda. Extensively focused on transforming the way people perceive Ayurvedic healthcare, this MNC is proving its fortes via a gamut of effective products. Earthveda is one of the few companies in Ayurveda to have its extensive presence in the USA alongside showing extreme existence in more than 100 retail outlets on the East Coast alone. There is an intuitive, user-friendly eCommerce website of Earthveda that addresses customers & their requirements at the forefront with

Ayurveda ensures to weld the modern-day lifestyle with the ancient wisdom of living a healthy life. It cardinally focuses on infusing human lives with health-oriented benefits of natural substances and herbs while restoring the overall balance of a human body. Today, the demand for ayurvedic products is growing in leaps and bounds, owing to their minuscule side effects and outstanding health benefits. Due to this, numerous enterprises are queuing up to taste the advantages of the brisk evolution of ayurvedic proprietaries. But, only a few are truly adhering to the core values and ethics that are propounded by this ancient medical science.

EARTHVEDA

Mr Jinang has been the man behind the absolute transition of this company into Ayurvedic properitary Medicines & Herbal supplements company. “With establishment of this revolutionary enterprise, he envisioned to formulate such products that will bring positive changes in people’s life and alongside syncing with his commitment towards sustainable development & working towards the goal to make the world a better place for us and our future generations.”

MODERN APPROACHES AND TRADITIONAL METHODOLOGIES UNDER THE SAME UMBRELLA

Mr Jinang reveals that he aspires to make acceptance of Ayurveda as simple as the Allopathic medicines across the world. Additionally, the prime motive of the organization is to promote the ‘healing power’ of Ayurveda be the guiding light to a healthier future.

MEET THE MEN BEHIND EARTHVEDA

SYNERGY WITH TECHNOLOGY

The Managing Partner, Jinang Shah is continuing with the legacy of his father – Dr Harshad Shah, who is the Chairman of this phenomenal enterprise that earlier exported high quality premium ayurvedic raw material in the relevant industry.

Talking about the achievements and accolades attained by Earthveda, Jinang states that their exclusiveness has granted them with a multitude of awards. So far, the Gujarat Government has recognized its behemoth contribution in this industry and rewarded it with ‘Finest Research-based Ayurvedic Company Award’ in the respective state. Moreover, the Government of Iraq has recognized the benefits of their diabetes medicines and offered them with a recognition award.

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Recently, Earthveda has been felicitated by ‘North American Ayurvedic Association’ for its extraordinary support offered to the ayurvedic doctors in North America. The list of the awards and accolades is quite lengthy, but Jinang believes there is a long way to go and redefine the Ayurvedic landscape with the innovative offerings to let the world enjoy the innumerable benefits of this ancient science.

Mr Jinang elucidates that Research and Development is the crux that allows them to ensure an edge over the peer organizations. “I performed rigorous R&D and Manufacturing process for the formation of finished Ayurvedic medicines & herbal supplements as my keen interest was to significantly contribute to the development of Ayurvedic medicines while promoting such products to every corner of the world.” continues ‘ImmuniteJinang.

Mr Jinang Shah is a Double-Graduate. He is M.Tech in Biotechnology and MBA in International Business Management. While travelling across the world, he witnessed the mushrooming growth of Ayurveda in different countries. According to him, it was the prime motivating factor that made him enter the respective industry while adjoining his father’s vision to offer better health to people. The dynamo’s thought leadership and crystal clear approach allowed the Company to expand its reach across more than 15 countries. For the future, he has envisioned to ensure Earthveda’s presence to over 50 countries by the end of 2025.

As technology has become an indispensable part of our lives, it is almost impossible to overlook it to excel in any industrial domain. Resonating with this notion, Earthveda has established a fully-fledged functional laboratory in the manufacturing plant. Be it TLC or Gas Chromatography or HPLC, every automaton testifies for its harmony with the technology. It’s state-of-theart R&D Laboratory is far more advanced in terms of technological advancements than many allopathic laboratories. The thoughtful insights with the techdriven approaches have allowed them to achieve several accolades in their favour.

The exceptional mission of Earthveda is all about the usage of modern technology in the formulation of ayurvedic medicines & herbal supplements by performing extensive research across the industry.

Tablets’ are some of the top-seller products that naturally boost immunity & can be taken by any group of people without any side effects. Moreover, DM Care Tablet that regulates blood sugar without any side effects is one of the top-performing products in their product portfolio that has earned worldwide recognition. Furthermore, he explains that his team considers the Vedas or ancient scriptures for the formulation of the medicines and later on, perform extensive research to find a unique concoction at the end. He has acknowledged the gap in the industry, where the ayurvedic medicines are not been rendered to the targeted masses with enough research papers backing the claim for the treatment. Contrary to this, Team Earthveda ensures intense clinical studies and researches on the raw material as well as the finished goods that inclines the medical practitioners to refer their medications to the respective patient. Apart from that, Earthveda customizes its formulations as per the geography, demography, lifestyle and food habits of the populace that enhances the product’s efficiency & potency. This aspect has allowed it to get a competitive edge effectively. This type of country specific formulation of ayurvedic medicine is not done by anyone else.

Dr Harshad Shah is the Chairman at Ayurveda Research and Life Sciences LLP. He is a BAMS and one of those few doctors who have been certificated by the ‘Royal College of General Practitioners’ in London. He is an Ayurvedacharya with 35 years of enriched experience of healing people with the help of Ayurvedic science. Under his guidance only, all the formulations of the Company have been a roaring success.

Owing to immense R&D, team Earthveda has developed a medicine that will be helpful to millions of people fighting the tough battle against Cancer. It will help people recover and stop the reoccurrence of cancer postchemo. Addressing the exclusiveness of this medicine, Mr Jinang states, “This medicine is developed by using 99% standardized Curcumin (Turmeric) in oil form which is fat-soluble & forming micelles with other ingredients like Giloy, Kalonji & Amla. So, we combine modern scientific techniques with the age-old wisdom of Ayurveda.”

UNVEILING THE KEY DIFFERENTIATOR

a gamut of exclusive products like Immunite Tablet, DM Care Tablet, Ayulith Tablet, Icecool Tablet, Herbal Teas, and much more.

“

Redefining the Healthcare Ecosystem

ON THE SAME

INTELLIMED HEALTH

INTELLIMED HEALTHCARE SOLUTIONS

Dr. Anish says | Director experience, you can win the trust. Moreover, if you can appropriately deliver the quality of solution and within the estimated time, then you can create an unbreakable faith. NOTION, SOLUTIONS SERVICES.

HAS PIONEERED THE DOMAIN WITH EXQUISITE

| Business

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Sugandh Bahl Connect

“ With

The Health care industry has a crucial role in healing the world, with indepth analysis and research on medicines, medical devices & equipment. Diseases and related sufferings in the world upsurge its demand , dependence and involvement of a multitude of stakeholders, like physicians, patients, payers, policy makers and other health care professionals across the globe. IntelliMed Health Solutions, as the name suggests, is one of the experienced players in the healthcare ecosystem to provide pragmatic solutions, related to the growth of the healthcare Severalindustry.startups are emerging to cater to the increasing demands of solutions, concerning the healthcare ecosystem. On the same notion, IntelliMed Healthcare Solutions was formed around 8-9 months back in August 2019. Following out-of-the-box approaches, the objective of the Company is to render innovative and practical solutions in the area of medical affairs & market access, clinical & economic evidence, regulatory services for pharmaceuticals, medical devices, and nutraceutical companies.

STRATEGIC MEDICAL AFFAIRS FOR BUSINESS GROWTH IntelliMed Healthcare Solutions, has the expertise & experience to ensure that your product has the scientific edge which will help you to better connect, communicate, and convince your Stakeholders. IntelliMed Healthcare Solutions, helps in differentiating your product in a crowded competitive environment and delivering the value.

Dr. Anish Desai MD., FCP(US), PGDHEP is the Director and co-founder of IntelliMed Healthcare Solutions. Besides this, he is also a Honorary Professor of Pharmaceutical Medicine at (MUHS) Maharashtra University of Health Sciences at KEM Hospital in Mumbai. With his abundant and enriching experience of more than 25 years in the Pharmaceutical & medical device industry, he has pioneered the domain with exceptional expertise, and thereby he is using every bit of it at IntelliMed Healthcare GraduallySolutions. with the delivery of the finest services, IntelliMed Healthcare Solutions has been successful to work for several reputed Indian & MNCs by offering innovative & cutting edge solutions to these companies. The team comprises of qualified & enthusiastic professionals and associates, who work around the clock to deliver their expert advice and services.

FUTURE PLANS

Switching from these essential components to the area of specialization, IntelliMed Health Solutions has expertise in offering services to the companies that are in the areas of cardio metabolic, dermatology, anti infective & immunologicals, gastroenterology, oncology, orthhopaedics, general surgical fields, etc.

IntelliMed Healthcare Solutions comprises a team of highly qualified people like Phds, medical graduates,PharmDs etc. Moreover, the healthcare Company organizes training and workshops to sharpen the skills of people to deliver the best to the clientele.

People are at the centre of the organization and they are considered to be the most essential assets for the company.

ENSURING THE QUALITY

IntelliMed Healthcare solutions intends to play a pivotal role in the growth and evolution of digital healthcare.

The foremost thing for any business is to win the trust of its customers by delivering quality services along with other benefits so that customers repeat.

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IntelliMed works on the four core competencies, which are the distinguishing factors that help in escalating the performance of the company. The 4Ds that play a very crucial role are Data, Differentiation, Dissemination, and Diligence. Describing these potent Ds, the Data part refers to clinical & economic data, patient safety data, and regulatory data. The second is the Differentiation part that deals with differentiating the products & services from the rest. Dissemination is related to different stakeholders, it can be clinical stakeholders, payers, providers, policy makers, patient’s education, care providers, health economic evidence, the fourth is Diligence is related to the identification of products, identification of therapeutic areas related to Nutraceuticals, Medical Devices & Pharmaceuticals with extensive market research.

LISTENING TO YOUR DOCTOR’S VOICE

Technology plays a pivotal role in almost every domain and the advent of digitization across the globe has unfurled the flag of incredible development and success.

There are two strategic models on which the Company is currently working. The first is Contract/outsourced Medical Affairs, in this model IntelliMed Healthcare Solutions offers strategic and individualized support to mid-size companies in terms of regulatory, medical and clinical expertise.

BUILDING THE TRUST

IntelliMed Healthcare Solutions develop a multitude of technologically advanced ‘Apps’. One of the applications has all the records of the physician’s or doctor’s instructions or advice to the patients. So, whenever the patient wants to see the prescription, then he or she can easily open the app and look at the medication, diet, exercise, etc, his doctor has recommended. People become very happy because they are hearing in their doctor’s voice.

The other one is the Aggregator model in which the Company can use the expertise in the market whenever it is required. It is used for upscaling the model and operations.

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The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond.

Ground-breaking Business Trends for

Trending 34www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA FOOD & BEVERAGE Companies

There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

Safety, Sustainability, and Transparency is all that matters

Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more.

Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

Merger and Acquisitions

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The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth.

The Constant Rising Costs and Increased Ambiguity

Innovation and Variation

Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers.

Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and ready-to-eat meals, even if they are outside their traditional business.

Intellio Healthcare is a healthcare solutions firm focused on providing the support that facilitates healthcare organisations in providing the best quality health at the mostaffordable cost.

Connect

Management Team at Intellio Intellio Healthcare’s seasoned and assertive team is led by management with a combination of strategic and organisational healthcare skills. Management brings tremendous expertise from across the fields of healthcare, which has helped to share comprehensive and long-established collaborations. The team consists of seasoned industry experts who have assisted companies in the creation and enhancement of operating margins in business strategies. The members of the team have worked throughout regions such as India, Africa, the USA, Canada, and Europe. They consider the needs of different communities and direct the best practices worldwide.

Healthcare delivery has historically been regulated by institutions such as hospitals and healthcare systems that are hierarchical. However, a wide range of new organisational forms have arisen in both public and private sector as the demands of delivering care under scarce resources have risen over the past decade and gradually moving towards the ultimate aim of achieving Universal Health Coverage. This ranges from managed care institutions, regulatory bodies, healthcare solutions and management firms for private healthcare delivery and other healthcare organizations, diagnosis-specific service arrangements with specialist providers, such as home health care and rehabilitation firms. With technological advancements, healthcare delivery process is becoming more efficient by using advanced technology at different steps.

Furthermore, healthcare providers must continually balance the responsibilities of compassionate patient care with the demands of essential administrative activities in good and bad times. Here, Business Connect Magazine introduces you to Intellio Healthcare, the emerging healthcare solutions provider in India.

At Intellio, they bring together a team that harbors a passion for healthaccess and innovation. The experience and outreach of their teams is the coresuccess driver of their underlying philosophy of providing the best services at the most affordable costs. They have identified and developed relationships with their partners that they leverage for their clients to serve their needs in a timely andconsistent manner.

Dr Vineet Arora (Director) is an experienced healthcare practitioner in the healthcare industry, with a significant history of working. He has pursued his Master of Business Administration

With hospital beds and in-house resources stretched more than ever during this crucial time, healthcare solution providers are helping patients and organisations to manage the care better. Not only does this free-up space for efficient treatment, but it prevents costly and life-threatening readmissions by diagnosing problems before they arise.

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Minister of Health CAMEROON Sugandh Bahl | Business

The team of young professionals, their creativity and innovative thinking at Intellio Healthcare have become the foundation that has driven development at the organisational level. In developing good relationships around the planet, they have invested their time and energies. The greatest strength is the faith and trust that the business partners of Intellio Healthcare have in them. The motive is also to link, competitively selling, with individuals around the world, and they are even affiliated with renowned brands such as Vissco, Microgene, Accusure, and Steelcraft. At Intellio Healthcare, strategic support, on-demand services, and global sourcing are the foundations of growth. Besides, they believe in fostering a fun and versatile work culture at Intellio Healthcare that allows workers to act like a family and watch each other’s back. The Organisation is committed to the professional and personal growth of its employees. They often allow the role model to play, generating the action by showing the same thing. Several members of the Company’s leadership team even expand their mentorship outside the workplace to assist team members in all facets of their lives, helping workers be efficient. Throughout the business, this mindset of helping and supporting each other is passed from colleagues to clients and partners.

Besides, the team at Intellio believes in introducing creativity without sacrificing on quality with evolving requirements.

37 www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA (MBA) from the Indian Institute of Foreign Trade based on International Business. Meanwhile, Mr Mukesh Panchal (Head of Sales & Marketing) is an experienced professional with 10+ years’ experience in the healthcare and technology domain, and Dr Ritika Jindal who is specialized in Healthcare Management heads Operations and Strategy Department.

Intellio Healthcare is proud to encourage universal health coverage by working to improve underdeveloped and developing countries’ healthcare systems by providing their health services to countries such as Cambodia, Brunei, Vietnam, Eastern and Central Africa, Canada, Middle East, and South Pacific Island by promoting goods manufactured in India and leveraging professional Indian labour. Also, they have spent their time and energy around the world in establishing good relationships.

Dr. VINEET ARORA | Director

By providing quality goods and services within specified time limits, the Company has invested its time and efforts in building strong relationships across the globe. Intellio Healthcare has remained inspired by the confidence and loyalty of business partners, and it helps them retain quality, and that is what this Organisation is known for.

Dr Vineet Arora says that “Start with what you think, only then do you know what else you can do. Start with the aim of building relationships, and whatever can come, never compromise on your beliefs and ethics. That’s what defines you and forms the future. He further adds that “It is understood at Intellio Healthcare that success is not just about reaching achievements, but also impacting lives along the way. So whatever initiative you set out to create, the advice will be to find a target to give back for everything you get. It offers an everlasting fulfilment that is indeed the greatest accomplishment of Thiscreation”.Company’s customer base presence ranges from pan India to around the globe in countries such as Cambodia, Brunei, Canada, Middle East, South Pacific Islands, and Eastern and Central Africa.

The Key Focus Areas of Intellio Healthcare The Company revolves around the delivery of healthcare. So, the ideology of Intellio is focused on excellent service and the highest level of quality. By developing and maintaining an efficient quality control system, Intellio consistently works hard to achieve customer loyalty and believes in long-term partnerships and shared development as a goal.

Corporate Social Responsibilities of the Company Intellio Healthcare is doing its part for Corporate Social Responsibility by supporting hospitals and nursing homes by supplying them with free medical supplies and PPE kits and also helping by empowering new COVID facilities at the lowest possible cost. They also support NGOs that provide food and shelter to the poor, especially during the Havingday. provided Intellio Healthcare services across multiple geographical locations in underdeveloped and developing countries, the Company’s goal is to collaborate with healthcare organisations in developed countries and extend integrated sector services that will eventually support the Atcoverage.commitmentOrganization’stouniversalhealthlast,thisOrganisation would link with the established healthcare industry by leveraging the team’s exposure and understanding by carrying out advancements and technical improvements in healthcare delivery shortly.

The Company is interested in bio-medical devices, hospital consumables and other materials, and this is of great benefit to the healthcare sector in which Intellio Healthcare is affiliated. They are working to become global partners so that in this time of crisis, they have sufficient supplies of medical requirements. Intellio Healthcare has a quality management team to ensure quality levels, and they are often partnered with famous brands that have quality certificates. They only work with brands that have qualityassured goods.

CREATING

| Business Connect

The company was founded by Dr. Santosh Kumar Guptha. Dr. Guptha was born and raised in a moderate middle-class family. His father was a salesman and mother a homemaker. None of them had the opportunity to attend college. However, Mr. Guptha was highly empowered with the value and significance of education. His implementation to ICD-10 became a turnkey in his career, where he received profound training under AHIMA-USA. Dr. Guptha has been a respected World Record Holder in training with 42 certifications including CCS-P, CCS, CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, CHA, CHL7. He is also an AHIMA Approved ICD-10 Trainer, as well as AHIMA ICD-10 Ambassador and has inculcated 15 years of experience in the field of Medical Coding and TheBilling.idea of founding Medesun came in his mind in 2003, while he was serving in a US-based health care company. Working as a medical coder, he observed the effects of globalisation in the healthcare domain and how it will bring change in the space. He understood that companies were aiming to outsource medical billing and coding process to India. The scope was formidable although, India lacked trained and certified Manpower.

Within the last few months, the Covid-19 has forayed the globe as an uncontainable contagion. The chaos has created a severe disturbance, in many industrial verticals and has also shut down the operation of many companies. How ever, medical coding and billing, and healthcare remain unaffected, proving its diligence and re quirement of Data analytics in healthcare. One such unyielding firm is Medesun Health Care Solutions, located in Hyderabad-Telangana State and Delaware, USA. SPECIALISTS FOR MEDICAL CODING AND BILLING REALM MERIYALA SANTOSH KUMAR GUPTHA | CEO Singh

Dr.

Avishek

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Medesun is a leading global platform that offers training and services on medical coding and billing. The area of focus for Medesun resides on specializations like HIPAA, HL7, ICD-10 (International Classification of Diagnosis – 10th Revision), CPT (Current Procedural Terminology) and HCPCS (Healthcare Common Procedural Coding System) for supplies and drug coding, ICD-10-AM-Australia Medical coding and Saudi ICD-10-AM Medical Coding Training. Till date, Medesun has nurtured over 5000 students and flourished its services to many foreign nations like the US, NZ, Australia and the Middle East.

OUTLINE OF THE COMPANY

A VISIONARY LEADER IN THE PANEL

Discovering the opportunity, he introduced Medesun Healthcare in the market. The principal objective was to nourish brilliant minds in medical billing and coding and furnish skilled manpower to the health care industry.

SUSTAINING AMID THE COVID-19 OUTBREAK

UTILIZING KNOWLEDGE TO CREATE SPECIALISTS

Medesun has incorporated an adept team that train students on clinical knowledge, practical application, gap analysis and communication. The growth in the healthcare territory shown a steep demand for individuals competent in medical billing or coding. Comprehending to this, Medesun is providing assured training while sparing no effort in creating industryready professionals. The company has partnered with many pharmacies, nursing and degree colleges and Govt. aided organizations to create medical billing and coding savants in the Indian youth. With its intense and fathomable knowledge, the firm provides training in all specializations of medical coding and medical billing EM coding, ED coding, Radiology, risk adjustment coding, surgery, IP-DRG, ICD-10AM, Tumor Registry, among the others. Further, they prepare students for certification exams like AHIMA and AAPC through a selective set of tests crafted by academic experts. Shedding further light on this, Dr Guptha asserts

FACTORS THAT SIGNIFY THEIR FORTE After gathering a huge trove of knowledge, Dr. Guptha believes - to create individuals that can have an impact in the healthcare space; one has to master the art first. His enormous knowledge and impeccable training methodology have guided many students, who at present are managers and Vice Presidents in medical coding and billing companies. On the same notion, Medesun has also employed more than 20 skilled professionals with immense experience in the US healthcare industry. Their exposure to training students helps them get an edge over their peers. With a good collection of trainers, Medsun has built a harmonious relationship with students that generate interest. Medesun also delivers HIM training, HIPAA Compliance training, ICD-10-AM, tumour registry, cancer registry, Revenue Cycle Management (RCM) service and medical coding auditing services, online medical coding training, and internship programs as well. The vast collection of training modules has helped in seeing enormous revenue growth in the last few years and students have been placed in remarkable positions in the healthcare industry across the globe.

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“Students often face a dilemma while investing money for certifications or placement in progressive organizations. When it comes to medical billing and coding, the industry has enormous opportunities for efficient professionals. Our organization has exquisite knowledge and all the notable certifications that can help learners thrive in the Apartarena”.from training, Medesun organizes workshops, job fairs and seminars to help students with their professional career.

The Novel Coronavirus has brought the world down to its knees and presently is the most trending catastrophe. However, the crisis hasn’t stopped the functioning of Medesun. As soon as the lockdown was announced, across the nation, Medesun stopped training at locations to ensure safety and started online training for their students and prospective coders. Medesun has a very robust training methodology that integrates cutting-edge technology with cultured knowledge. Their employees are very enthusiastic towards their job and have ensured a freewheeling and engaging training framework. Even after the lockdown is dropped, The company ensures “Safety first”, as such, is focused on following all the precautions procured by WHO and govt. like Social Distancing, avoiding crowding, using sanitizers, Masks and ArogyaSethu App in mobiles, reduced working days and hours in the month and enlightening their students on the safety and precaution of travelling outside.

A PROGRESSIVE PLAN FOR THE FUTURE

Looking at the current era, Dr. Guptha interprets “As healthcare costs are skyrocketing, proper statistics on time will help in risk adjustment and healthcare cost control. Coding allows a statistical analysis of diseases and treatments, diagnosis-related group reimbursement, and easier observance and tracking of epidemics or pandemic events. It also helps inform planning with the medical organization’s decision support systems.” Dr. Guptha strongly believes that proper medical coding can produce valuable diagnostic data, which can be utilized for research and education, including the betterment of patient care. Henceforth, Medesun is focusing on instilling a strategy to implement medical coding in state and central government health schemes by leveraging “Ayushman Bharat”, A bright initiative by the central government. Although India is still at the emerging stage of medical coding and billing, Dr. Guptha looks forward to elevating the nation to the next level through his entrepreneurship. Having a well-cultured leader and proficient trainers, who are certified by AAPC and AHIMA US, the company aims to continue as the apex in furnishing exemplary candidates for the healthcare arena. Even in this dearth period, Medesun has shown its enthusiasm and hard work. The company has incurred a 200% increase in revenue, within the last five years and are aiming to build a 500 seater coding service company by 2023. With a team of combined experience of over 100 years, Medesun is striving to become the most preferable trainer and provider of medical coding and billing services.

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TECHNOPRENEUR

SHAPING A LONG-SOUGHT PASSION

ON A MISSION TO DIGITALIZE EVERY BUSINESS DREAM e-Governance Application, Cloud Computing, Industri al Automation, Software Prototyping, but isn’t limited to these. In fact, the company ensures a promising future for every business aspiring to a digital tomorrow through soft ware development, IT enablement, and digital transforma tion. Today, Techzarinfo is an ecosystem of dedicated de velopers with vast industry-specific expertise in delivering high-end solutions with an agile approach. They offer cus tomized tech support that can help any business unleash its business potential in today’s disruptive market.

A VALUE-DRIVEN BUSINESS MODEL Management, Money, Marketing, and Momentum – are the 4 guiding pillars shouldering Mr. Ziya’s growth over the past 10 years. They have helped in carving out his ability to generate revenue and have a market edge through innovative, market-driven IT products and services. They make him a proactive and objective-driven leader with proven results in every assignment, be it product strategy, marketing/channel programs, operating efficiency, or teamwork. He has recorded success in building teams, businesses, and IT solutions for Fortune 100s, mid-sized companies, and small startups.

Steve Jobs once said, “The only way to do great work is to do what you love.” Mr. Ziya’s love and passion for technology were born in his childhood. During his schooling, he was introduced to computers and got fascinated when he once heard his teachers discussing how the software industry will shape the future of the world. This sparked his interest in becoming a software professional, and the seed was sown at that point. Before venturing into his dream he made a trial run of his business aspiration. An MLM business along with his studies provided that opportunity and helped him nurture his communication skill and create a thriving network. But his passion for computers and software was ever growing. During his graduation, he took BE Computer Science and honed his software skills, taking a step towards becoming a technopreneur. He started his professional tenure as a business development executive to understand the market and how the industry operate. After an eventful professional tenure and accumulating knowledge, he founded Techzarinfo, finally donning the hat of a technopreneur. With hard work and determination, he thrived in his creative endeavor, creating a comprehensive set of on-demand soft ware development services. This includes Custom Software Development, Web Application Development, Enterprise Software Development, Mobile Application Development,

Mohammed Ziya Founder & CEO

50www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA Indranil Roy | Business Connect W hat does it take to be a technopreneur? These days, the phrase is used very loosely. It is so significant that it has sparked a worldwide stir. It’s even hailed as the startup ecosystem’s next big thing.

Putting it simply, the term is a combination of technology and entrepreneur, but from an introspective view, this new breed is more than what meets the eye. They are promising individuals who are creative, driven, persuasive, and techsavvy. Their efforts primarily focus on product and process re-engineering and innovation, which leads to business and economic growth through value addition, wealth generation, and job creation.

The Indian startup ecosystem is filled with technopreneurs whose efforts and passion inspire. Since this merits acknowledgment, our editors didn’t waste time locating a compelling example. Eventually, we got in touch with Mr. Mohammed Ziya, the founder and CEO of Techzarinfo Software Solutions. In the subsequent dialogue exchange, Mr. Ziya recounted his entrepreneurial journey and how he seeks to redefine business dreams with technology. We hope you enjoy the story.

MOHAMMED ZIYA A

51 www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA His leadership defines Techzarinfo as a projectfocused, solution-oriented business with a young, dynamic team that exhibits flexibility at all levels. “Customer satisfaction is our main strength,” says Mr. Ziya, and adds, “Our team can work with any tech stack in an agile manner.” The team is meticulously nurtured through training programs, followed by knowledge sharing sessions to keep them up to speed. Also, subscribing to scholarly journals and using social media for business purposes contributes towards staying current with trends. The progressive learning framework keeps them ready for customization at any point and when demand Thesearises. measures ultimately aim to keep the company strategic and prepared for setbacks. They have been in the business for over ten years and have weathered various storms without diminishing their commitment to quality and customer satisfaction. They have accomplished several projects that have fueled their growth and enabled them to make a big impact.

The team is tunnel-focused on growth and remaining at the cutting edge of technology in the future. Its actively collaborating and partnering with businesses to advance technological adoption. Additionally, it plans to expand its footprint in the US, the Middle East, and India, which will undoubtedly provide new opportunities.

While technology and innovation are at the centerstage of technopreneurship, it requires a dedicated team. After all, the next step after having an idea is to find the right people that can lead the startup to victory. Based on the same notion, Techzarinfo has an ideal teamwork culture. They have minimal hierarchy and a friendly environment, which ensures internal flexibility and uncompromising quality in every deliverable. On top of that, they adhere to diversity and have strict regulations against discrimination (religion, caste, creed, color, gender, or orientation).

Unique in diversity but united by a vision, Techzarinfo enjoys a multi-cultural environment and celebrates all national and religious festivals together. “We share sweets, organize programs, we take a day off—all with one motive—we are the same and equal,” adds Mr. Ziya. To him, the team is brethren, and, as its leader, he ensures every individual is equally treated. His adheres to a strategic “Give and Get” policy, which always keeps him at the forefront of offering and leading in a socio-economic front.

LEADING A JOURNEY TO THE ZENITH

A MEMO FROM THE TECHNOPRENEUR

Be Consistent in whatever you do. Growth will happen in its own pace. Never give up. Survive and be Successful. Lastly, don’t be a path follower be a Path Finder” – ZIYA. “

Learning is one of the core growth drivers of Techzarinfo, and R&D is a critical element of it. Through continuous learning, the team constantly explores opportunities that come their way and be the best version of themselves. Even though their schedules are packed, a disciplined approach keeps them dynamic. R&D also fuels their technological prowess. It keeps them updated with disruptive innovations like Machine Learning, AI, Big Data, Internet of Things (IoT), and Blockchain, among Aothers.great example of their technical aptitude and intellect is their proprietary Zaarapp.com platform. It’s a SaaS software for the construction field that enables a business to be more strategic, productive, paperless, and deliver real-time updates of actions on projects. “I am glad to state that we were the ‘PIONEERS’ to introduce such a cloud-based product in India and Asia in 2016 - A first of its kind in industry,” Mr. Ziya says. The constant learning mechanism also contributes to having a refined approach towards projects. Each project is FOCUSSED on clients and involves their ideologies and vision from the start. This crucial element enables them to succeed while continuously setting innovative and technological goals.

There is a popular saying, “A leader knows the way, shows the way, and goes the way.” It accurately represents what Mr. Ziya as a leader, stands for. He galvanizes technology and business teams through clear communication and alignment with enterprise goals. His understanding of leadership has helped him design product management, data processing, quality assurance, and DevOps departments from the ground up. With the collaboration of his team, he has constantly created happy clients with positive testimonials. Above all, he has helped over 200 software aspirants get work and shaped their careers, something he is proud of.

WHAT FUELS THEIR INNOVATIVENESS

TEAM WORK MAKES DREAM WORK

Tiredness at work is a lack of energy, motivation, and concentration towards work. The all-too-worn-out phrase, Energy is the power that enables us to do work and gives stamina for doing hard work, gets at the crux of the “chicken or egg” problem. However, you can hold so much power over yourself by following some easy ways to reenergize whenever you are feeling low. We all believe that a day just has 24 hours and you too only have so much energy at your disposal on any given day. You may be surprised to find out that our bodies hold the equivalent of 1.86 million kilotons of TNT energy or 88,403 times more explosive energy than the hydrogen bomb that destroyed the whole city. Not the right picture to understand, but you get the point in the head by this example. A person has more energy in them, where we can imagine a person as a human-machine to work accordingly. Now how do you harness the situation of Tiredness and know about why you are so tired? The first step is to realize that tiredness in your body, mind, and spirit’s way of telling you that something is out of balance.

• Do I snore? How

• Do I

• Do

Health 52www.businessconnectindia.in | Vol. 5 Special Edition September 2022 | INDIA

• Do I

Sleep: Poor Quality Studies have shown that nightshift work and sleep duration of fewer than six hours or greater than nine hours is detrimental to your health in terms of lack of proper sleep. Besides, taking sleep medication to obtain optimal hours of sleep does not ensure improved sleep quality, this will affect badly. How do you know if you have poor sleep quality or quantity? First, ask yourself the following questions: I wake up tired? wake up with a dry smelly mouth? wake up with a headache? get up at night more than once to urinate? to re-energize yourself at work

• Do I

Exercise boost your body Exercise during working life does not mean heavy gymming and early morning walk; most of us do not get enough of it to do. However, a normal person needs at least 30 minutes of exercise every day. It can be anything like a walk after lunch at the office or using stairs and steps. You do not need to spend any vast amounts of money on gym fees or classes for fitness just follow your steps and think of as many ways you can do for yourself.

Vol. 5 Special Edition September 2022 | INDIA

If you experience any of these, you may have sleep apnea and should discuss your sleep further with your doctor. Meditate10 minutes of deep breathing and clearing your mind before bedtime. This way is amazingly good for you to give your best time to sleep. There is much soft music available as meditation music and programs to choose from a list. Take a bath and lit a few candles and a couple of drops of your favourite oil into running water is pure heaven at the end of a long day and make you pamper. Do not caffeinate yourself after 5 pm as a normal person at work already had 2-3 drinks per day.

The simplest way to get more exercise is to incorporate it into your daily routine with 10 minutes of meditation as an exercise of mind and 10-20 minutes’ walk after your mid-meal. If you practice this method, then you do not have to spend any extra money on the gym. You can also set your alarm 30 minutes earlier than usual and can go for a brisk walk before breakfast if you can do. A walk before breakfast energizes your body and mind, getting the blood flowing and your heart pumping so that you will work as a pro at your working place. Moreover, best of all this walk, it is free! If you cannot go in the mornings, then try to incorporate a walk into your daily routine like lunch and dinner walk. In another way, you take public transport to work, then hop off a few stops earlier and walk the rest of the way. If you drive for the work, then take at least 30 minutes at work during the day to go for a walk. In this way, not only will your body benefit, but also your brain, when you get back to work. Let us look into 12 other ways that can energize you at work:1. Medication and it calmness effects 2. Playtime during work and at home with kids 3. Create a ‘not to do’ list at night before sleeping 4. Walk and talk at work, wherever it is possible 5. Oxygenating your body by an adequate amount of liquid and exercise 6. Drinking natural spring water to be on top 7. Belly laughing with company and home makes you mentally happy 8. Planting and gardening for feeling good 9. Group sports and exercise to keep yourself fit 10. Expressing Gratitude towards everyone 11. Honour special occasions as the best time ever 12. Good food and Juicing for diet 53 www.businessconnectindia.in |