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THE DYNAMIC SYNERGY BETWEEN TECHNOLOGY AND HUMAN SOCIETY – A THRIVING ECOSYSTEM From commuting to communicating to thinking to learning, technology has infiltrated every aspect of life. It has assisted communities in thriving and evolving while also redefining human society’s culture, ideals, and aspirations. It has fostered an increasing synergy as technologies reflect the fundamental essence of the population’s demands and culture. The cyclic relationship between technology and society has further pushed the need for customized innovations. To make a point, the synergy has pushed digital technologies that redefine the very nature of human interaction with society. Digitization has transformed how people behave and operate throughout time, which has evolved economies and created the potential for breakthroughs, resulting in a cycle. This confluence and co-evolving relationship have existed for a long time, and they now have a stronger impact on business and life. Because “necessity is the mother of all inventions,” all technologies – even those that failed but had a strong purpose – have had an intentional impact on our society. Whether the innate need or problem is met changes behaviour, which can lead to new challenges, economic models, social practices, and even new innovations. In a nutshell, technology has evolved into a stepping stone for society to prosper and move to higher levels of global progress. Military, architecture, healthcare, communication and government are only a few of the sub-facets of civilization where its advances can be seen. In our magazine, this rational ecosystem of human culture and technology has long been an intriguing topic. Since COVID, the world has been nothing like before, and it has driven people across verticals to adapt, innovate and rise. Our entrancing edition, “Company in Focus – 2022,” throws the spotlight on one such disruptive breakthrough, MOPEDO. Founded amid the pandemonium, MOPEDO is set to reimagine mobility as a service in India. The edition also covers a mélange of business profiles, which are setting benchmarks in innovations. You’ll also find our latest batch of innovative articles on lifestyle, business, and other topics. Technology has reached the stage where it is now an indispensable investment. Its entire potential, however, is very likely still to be realized. Based on the remarkable developments and changing customer demands, the near future will produce opportunities and breakthroughs that’ll undoubtedly be game-changing. And it’s a promise: We’ll be your reliable source of information, keeping you informed.

Indranil Roy Indranil@businessconnectindia.in

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PAGE NO.

CONTENTS

COVER STORY

Table of

DHANUSH K REDDY

Founder & CEO

MOPEDO

India’s Dark Horse of ‘Mobility As A Service’

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SUCCESS STORY

SERGEY BRIN Google President & Co-founder

AERIAL TELECOM SOLUTIONS

A leading Firm With Beyond Expressive Services

CARNEY TECHNOLOGIES SERVICES

Moving ahead to Adore Global Clientele through its Eminent Expertise in Digital Marketing & IT Services

LIFESTYLE

Top 5 must read business book for Entrepreneur

Breaking New Grounds In Salesforce Technology Worldwide

ISOTECH TECHNOLOGY PVT. LTD. Where excellence is effortless…

A Zealous Leader With A Magnificent Mindset

RAH CONSULTANCY SERVICES

Helping clients reach their business zenith through exceptional services

Creating Connections Through Experiences

TECHNOLOGY

Smartphones Are Smartly Tracking You So, Beware!

INNOVATION

The ideal lifestyle habits that an entrepreneur can follow

TAB ENGAGEMENT SOLUTIONS LLP

POWER IT SERVICES

HEALTH

Health trends that are going to be winners

CEPTES SOFTWARE PVT. LTD.

TUDIP TECHNOLOGY

A Polished Leader Piloting The IT Domain With Innovation 7

TOURISM

Ride Into These 7 National Parks For An Amazing Jungle Safari www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Cover Story

MOPEDO

India’s Dark Horse Of ‘Mobility As A Service’

DHANUSH K REDDY

Founder & CEO

Indranil Roy | Business Connect

he rise of “mobility as a service” is inspiring and driving people to rethink traveling. The transportation industry is rapidly evolving and expanding, resulting in new sub-industries to revolutionize everything from mass transit to logistics and micro-mobility. In simple terms, the way we travel from point A to point B is evolving, resulting in a new personal mobility landscape. With increased travel experience and technological shifts, how we pay for transportation is also evolving. With these changes, doorstep goods delivery has carved a pivotal space in our lives. With the increasing technological influence and demand for convenience, there is a rising demand for these services in many Indian metros and cities. COVID-19 broke out in 2020, upending traditional retail and e-commerce procedures by requiring people to follow social distance and other rules in order to prevent viral transmission. Despite the pandemic’s strong headwinds, the eCommerce boom hastened delivery services, resulting in heightened public awareness. It also spawned a slew of startups dedicated to providing specific logistical services to retailers and their clients. These new-age entrepreneurs are reshaping the logistics industry and

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

establishing new trends for the post-COVID era with their responsive solutions to changing demands and expectations. Introducing Mopedo, a holistic and dynamic mobility service provider. Headquartered in Telangana, Hyderabad, it is an on-demand service for bike taxis, auto taxis, food delivery, and grocery delivery. Recently, Business Connect Magazine had the pleasure of speaking with Mr. Dhanush K Reddy, Founder & CEO of Mopedo. In an extensive interview, the curator talked about the passion and effort required to create Mopedo, a competitive brand. And how it will pave the way for mobility as a service in the future.

REIMAGINING MOBILITY – AS A SERVICE & OPPORTUNITY Mopedo is an AI-powered, enhanced mobility service that operates in tier 1 and tier 2 cities in the South Indian region. Its taxi service provides convenient travel at reasonable pricing by allowing the customer to maneuver through traffic, particularly during rush hours. It is suitable for flexible and door-to-door mobility. Simultaneously, the grocery delivery services are available at a cost-effective price. Both services are designed to make people’s lives easier by providing transportation 24/7. The startup wants to build a pan-India footprint for its customer-centric services while also providing exciting job opportunities. Many young professionals’ careers and livelihoods have been wrecked because of the pandemic. Mopedo aims to level the playing field by providing talent with long-term prospects while also democratizing cost-effective mobility services. Mopedo is more than a company; it’s a mission with a clear objective and a strong sense of purpose. Dhanush feels that approaching a business from an emotional standpoint makes it easy to be unduly enthusiastic or unrealistic when evaluating products, markets, earnings, and other aspects. “The finest part of our business so far has been sharing our excitement and vision for the future and seeing it manifested in our colleagues’ contagious passion,” he continues. Mopedo is a one-of-a-kind club of shared anguish, struggles, and triumphs. It’s built on stories of non-identical and relevant challenges of its team, which aids in sculpting respect and understanding that binds them all together on a common goal. 11

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GUIDED BY PRINCIPLES, DRIVEN BY INNOVATION

“Fast”; “Flexible”; “Rewarding”; “Secure” and “Transparent” define Mopedo as a whole. These values foster the development of both its drivers and customers, who are the heart of all its decisions. Although they have a busy and dynamic culture, everyone focuses on building long-term relationships.

“We combine traditional values with innovative ideas to deliver unparalleled service,” says Dhanush. The world is continually driven by innovation, and we can see its ramifications in every industry. Mopedo also leaves no stone unturned. The application is designed innovatively with functionalities like face recognition, Smart Chatbot, etc. Its innovative thought process opens avenues for installing more exciting features to make Mopedo an off-the-shelf application. Mopedo’s innovation and concept focus on the complexities faced by both drivers and customers, giving it a market edge in the taxi aggregator industry. For instance, the bill generated for each ride contains details of different elements, including how the charge will be calculated. The pricing system encompasses 3 elements:

price per km, price per minute, and a surge fee (during peak hours & depending on the availability of the drivers). In this way, Mopedo facilitates a touch of transparency on every ride. The platform aims to strike a balance between the cost charged to customers and the commission paid by divers on every ride. It also acknowledges the importance of daily and weekly incentives. So, drivers are assigned ambitious and attainable goals that keep them not just engaged but also motivated.

HOW DOES IT CARVE A NICHE?

“Our taxi/bike aggregator app is highly intuitive, integrated with advanced AI, and offers an impressive layout,” explains Dhanush. A product, whether it’s hardware or software, is the core of a brand. But product customization isn’t driven by companies; it’s customer strategies that do. A customized product fosters a personalized experience and drives customer loyalty and satisfaction. This is the blueprint of Mopedo’s core structure. It offers the most economical and dependable commuting service by considering every second of the user’s intent and riding the shortest distances. Its application interface focuses on immersive behavior and is tailored to the targeted user base’s convenience. Mopedo understands how technology is evolving and constantly simplifying complications with it. In mobility, AI is propelling opportunities and enhancing the performance of every emerging brand. Long story short, this AI-based system has got the whole on-demand taxi industry buzzing. Mopedo, too, has employed this leading-age development to be a standout in a cutthroat industry.

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“Our AI technology enabled us to design Mopedo with exceptional features and make it functionally robust,” asserts Dhanush.

Its team is constantly on the search for more dynamic technologies to enhance Mopedo’s functional mechanisms and make it easier for millennials.

MEET THE GENIUS BEHIND MOPED

The journey of every startup begins with a purpose, which can drive change in a community or worldwide. Dhanush’s goal for Mopedo was simple: “Provide economical and simply accessible

transportation, food delivery, and logistical services to every individual in rural and urban areas across south India.”

His unbridled dedication propels him to establish Mopedo as one of India’s most innovative bike taxi start-ups, utilizing AI technology to improve service quality and security. Dhanush hails from the sales and marketing arena, with deep expertise in designing new strategies to foray into new domains and turn around low share market situations. He has a strong background in marketing and branding with digital marketing technologies. And he is well-versed in CRM, SFM, marketing campaigns, brand awareness campaigns, media, and creative agency management.

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Mopedo Simultaneously, he possesses great team-building and talent-development abilities. This has aided him in putting together Mopedo with creative people from many walks of life. Mopedo carved a creative place in a fiercely competitive field thanks to its fine blend of technology and talent.

A STRATEGIC APPROACH AGAINST UNCERTAINTIES

Since the COVID-19 outbreak, the world as we remember it has never been the same. Customer preferences have shifted to user-friendly digitalization, which is driving business strategies across verticals. To breathe and grow in such an environment, Mopedo believes in “Don’t put all your eggs in a single basket.” This well-known game plan is adopted by businesses of all sizes and shapes to outweigh uncertainties. As mentioned, Mopedo has a 3-way vertical that makes it a one-stop-shop and ensures sustainability during unprecedented situations.

ONWARD UNTO ITS GOAL

Commencing in a period of despair and intricacy, Mopedo’s mission to reshape transportation and logistics in India is undoubtedly incorrigible. Although it’s yet to make its big break, it is poised to make a scalable stand in the Indian market. But it’s not taking the traditional “strategic planning” and “scenario planning”, and other systematic approaches. According to Dhanush, not only does it fall short of their goal, but it doesn’t really help in designing their intended future. “We are living in a world of technology-driven transformation, and these approaches are becoming less effective,” he adds. He believes that shaping a better future requires a clear focus on managing people’s future views. He is leading Mopedo, directing its energy and efforts into people’s future views, which means, for all practical purposes, Mopedo is leading effort into their future.

AN INSPIRING MESSAGE

“Grow beyond an idea to build a business and do your best to nourish it. Not every Business Idea can solve a pain point, but exploring the possibilities will. While starting a new business, most of us would be nervous, anxious, or scared, and questions like how am I going to fit in the market will fill our heads. It’s a puzzle just like the Rubik’s cube; you can turn it around, but you can’t turn it around in an unplanned direction.” - Dhanush K Reddy www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

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SUCCESS STORY

Sergey Brin

The Success Story of Google President & Co-founder

“I was lucky to be able to attend Stanford, and I was particularly interested in data mining, which entails analyzing vast volumes of data to uncover patterns and trends.” Sergey Brin

SERGEY BRIN

Google President & Co-founder

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Sergey Mikhaylovich Brin is a perfect example of the classic immigrant success story in world history, rising from modest beginnings in the Soviet Union to the pinnacle of greatest online success. Sergey Brin’s, Google’s cofounder, now on the board of directors and a majority shareholder of Alphabet Inc., net worth as of today is more than US $ 100 Billion.

Early Life and Family He was born on August 21, 1973, into a strict soviet minority republic, where he spent his childhood. Brin’s father, Dr. Michael Brin, a mathematician who is now retired from the University of Maryland’s Department of Mathematics, wanted to be an astronomer but had to give up his dream due to the country’s anti-Semitic policies. Eugenia Brin, his mother, worked as a scientist at NASA’s Goddard Space Flight Center. Brin’s father realized that his children’s future would be jeopardized if they lived in Russia. After attending a science show in Moscow, he discovered that the west provides enough opportunities for himself and his children to realize their goals. As a result, he took a significant risk by deciding to relocate the family to the United States. He and his family immigrated to America, bringing one of the world’s most talented scientists with them. In May 2007, Sergey Brin married Anne Wojcicki. In 1996, she graduated from Yale University with a Bachelor of Science in Biology. Anne is the CEO and co-founder of 23andMe, a genomics company that was funded by Google in 2007 for $3.9 million. Before the wedding, the pair had known each other for about 8 years. Benji Wojin (a combination of “Wojcicki” and “Brin”), their son, was born in December 2008, and a daughter was born in early 2012. They divorced on August 28, 2013, and they are still legally married even though they no longer live together. According to a spokeswoman, Brin and Wojcicki are good friends and partners.

They were intellectual rivals but best friends, and their opposing views on knowledge quickly gained traction, resulting in one of the world’s most successful ventures. They started working on what would become one of the world’s most famous and informative websites in their dormitory.

Entrepreneurial Journey • •

• •

Academic Life School Years Sergey first went to the Mishkan Torah Hebrew School. Later, he was transferred to Paint Branch Montessori School in Adelphi, Maryland, for elementary school. Eleanor Roosevelt High School in Greenbelt, Maryland, was his alma mater. Brin showed great potential during his teen years in the United States, earning a Bachelor of Science degree in Computer Science and Mathematics from university.

• •

2019: In December 2019, Sergey Brin stepped down as President of Alphabet. 2015: Brin and Page announced the establishment of “Alphabet” as a new parent company in August. Page was appointed the new company’s CEO. Google, Android, Chrome, Google+, and YouTube were all part of the business. Sergey Brin was the Director of Special Projects at Google X, the company’s secretive division that works on high-risk projects like Google Glass, airborne wind turbines, and smart contact lenses. 2005: Google Maps, a web mapping service co-founded by Jens Eilstrup Rasmussen and Lars Rasmussen, was launched by Brin and Page. 2004: With $85 per stock, Google joined the IPO market with its shares on NASDAQ (GOOG). The price per share rose to about $300 in 2005. A stock price reached $600 in 2007. Brin and Page became billionaires after attracting more than $3 billion in cash for the venture. 2001: Sergey Brin was appointed to the role of President of Technology. In Japan, Brin and Page founded their first foreign office. 1999: Brin and Page were able to persuade two rival venture capital companies, Sequoia Capital and Kleiner Perkins Caufield & Byers, to finance Google, resulting in a $25 million investment. 1998: On September 15, the project was renamed Google. Brin was elevated to the position of President. 1996-1998: Brin and Page agreed to form a company out of their idea. The pair borrowed money from family and friends to buy servers and rent a popular garage in Menlo Park, California, similar to Apple’s and Amazon’s. The room was owned by Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube. Andy Bechtolsheim, a co-founder of Sun Microsystems, provided funding for this venture by writing a $100,000 check. 1996: For a few months, the pair worked on “Black Rub,” a search engine that ran on Stanford’s google.stanford.edu servers. 1995: During his Ph.D., Sergey Brin collaborated with Page on search engine algorithm studies.

Stanford University

Awards and Recognition

He then went on to Stanford University to pursue a PhD, which he placed on hold when he established Google later in life. He wrote and co-wrote a variety of papers on methods for extracting knowledge from unstructured sources and retrieving information from vast collections of texts and scientific evidence. He also created tools to translate experimental work created with the TeX word processor into HTML format. He met Larry Page, a student who was “equally as irritating as himself” during that period.

•

They were often at odds over definitions and theories, and they often took opposite sides in debates. Their various ideas on knowledge rapidly gained traction, culminating in one of the most successful ventures in history. 17

• • •

2021: Secured 9th position in the Forbes list of “Billionaires 2021”. 2009: Brin and Page were the 5th most powerful people in the world. 2004: Brin and Page received Marconi Prize. 2002: Brin and Page were named in the MIT technology review TR100 for being the top 100 investors.

Final Thoughts Sergey Brin’s tale exemplifies how scientific talent, imaginative exploration, bravery, experiments, and groundbreaking ideas can help people achieve the American dream. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Excellence in

TELECOM M A NAG E M E N T

AERIAL TELECOM SOLUTIONS A leading Firm With Beyond Expressive Services

Sham Kumar

COO, Aerial Telecom Solutions

Gulshan Parveen | Business Connect

“There has never been a better time for people in business to reconnect through meaningful communication to what matters the most to them and each other for the greater good.”- Miti Ampona. Communication plays a major role in the business world and good communication helps the business scale the success ladder at a brisk pace. The team of Business Connect got an opportunity to feature one of the leading ventures of the business world-Aerial Telecom Solutions Pvt. Ltd. Our editorial team had an interesting and joyful session with the CEO of the company, Maninder Nanda. He shared some less-known facts about his entrepreneurial journey so far and other valuable nuggets for our global readership panel that we are keen to spill into this fascinating draft. ATS is a leading solution provider in the arena of Telecom, IT, and Banking domain for providing next-level services to the firm for over 11 Years, with the strength of 6000+ employees operating Pan India & Overseas with Annual Turnover of $26 Million.

“We give immense importance to the customer feedback in business operations & take necessary actions to improve our services which help us win customer confidence and maintain our position.”-Sham Kumar, COO ACCOLADES TO BOAST OF •

SERVICES • Telecom • • • • • • • •

Site Planning & Design Site Build Services Site Operations Inbuilding Solutions Fibre Optic Deploy & Operate Ran Services Fttx Services Engineering Front Desk/Noc

Consulting & Staffing • • • • • •

Pay Roll Management Subject Matter Expertise Data science & Analystics Project & Program management IT Staffing System Engineering

• •

• • •

IT & Data centre • • • • •

DC build & cloud services Server, storage & Backup solution Network Security Solution LAN/WAN Setup WiFi & surveillance solution

Banking • • • • • •

Document Collection Auditing Data Entry Data Digitalization Document Storage & Retrieval Contact Centre Services

• • •

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Aerial Telecom Solutions Private Limited is awarded TOP 100 MSME Award 2022 in the benign presence of Hon’ble Union Minister for MSME, Government of India and Hon’ble Minister of State for MSME, Government of India. Indus EHS Award for Safety 201819. Best IME Award by Indus Towers – IME Gold Award in the Year 2018. Significant Progress in Performance Excellence: By Confederation of Indian Industry (PAN India level competition) – 2018. Best Quality Service Provider Award from Huawei – 2018. Emerging partner Efforts and Contribution Award by ZTE Telecom. Certificate of appreciation by Huawei Telecom for valuable contribution towards successful completion of Projects. Best Supporting Partner Award by Huawei Telecom. Recognition by Indus Towers for EHS. Certificate of recognition for Excellence in driving results by Ericsson Ericsson.

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Carney Technologies Services Moving ahead to Adore Global Clientele through its Eminent Expertise in Digital Marketing & IT Services Puja | Business Connect To knit innovation and excellence in solutions to break new grounds in digital marketing, three visionary entrepreneurs Md Israr Alam (Founder & CEO), Sarah Israr (Co-founder & COO), Manish Kumar (Co-founder & CTO) took the foundation of Carney Technologies Services in 2009 with an initial focus on website development and SEO. Since its inception, the brand has come a long way on a successful journey and emerged in strength and volume, cementing its presence as a global entity. It has already served several renowned national and international brands, Carney’s global influence guarantees top-notch services to customers no matter which continent they reside in. Some of the popular names Carney has already served include Air Asia, Vivo, Government of West Bengal, and Naturoveda to name a few.

Md Israr Alam Founder & CEO

Sarah Israr

Co-founder & COO

Manish Kumar Co-founder & CTO

Based out of Kolkata, Carney is today recognized among the leading Indian comprehensive companies with 12+ years of expertise in offering smart and efficient solutions to organizations throughout the world from the firm’s groundbreaking expertise in customer acquisition through online marketing channels. There is a team of highly enthusiastic digital marketers, creative content developers, brilliant web developers, and ingenious designers, who goes through every extent when it comes to transforming clients’ expectations into a reality. They are focused on creating functional search-friendly websites, devising the best technical SEO approach, and modifying the prevailing digital marketing techniques to drive traffic while bringing a fresh approach to digital marketing that eventually delivers solutions to the clients at the best market price. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

EXCLUSIVE SERVICE PORTFOLIO

With Carney’s motto ‘Our business is to grow your business’ they come up with innovative custom and packaged marketing solutions designed for unique business needs by embracing innovative strategies that help in diversifying the business operations performed by the company. Below is the list of major services offered by Carney with a focus on tailor-made, scalable, and robust marketing options: •

•

SEO Services (Local, National, International, B-2-B businesses, E-commerce, Amazon SEO, and Voice Search Optimization) - The top-notch SEO services offered by the company helps make your website more visible to prospective customers and thereby, increase your website traffic. It means there are more opportunities to turn your prospects into customers. Lead Generation (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, Pinterest Ads, and Email marketing) – With the excellent lead generation services in place, your website will gain visibility, credibility, interest, and trust from a certain group of people. In other words, it drives traffic from high-quality prospects. Content Creation (Website Content, Blog Content, Digital PR, Guest Blog Content, Product Descriptions for Amazon and E-Commerce) – Content is the steering no matter whichever digital marketing strategy you adopt. Whether your requirement is website content, blog content, digital PR, guest blog content, or product descriptions, Carney’s creative souls have always been something special for you. Website Development (WordPress, Shopify, Custom PHP, CMS, E-commerce, and website creation for MSMEs and start-ups) – They come up with top-rated web development services for the clients that help them achieve full design control, increased brand awareness, easy navigation, credibility confirmation, and eventually, boosting sales.

The team at Carney implements cutting-edge technologies and adheres to the latest algorithm update of Google while providing solutions to the clients.

THE INSPIRATION BEHIND THE INCEPTION

The three friends Israr Alam, Sarah Israr, and Manish Kumar were working in the software development domain with a dream to set up a one-stop digital marketing solution that can provide top-notch marketing services across the globe. To fulfil their aspirations, they all quit their comfortable and luxurious corporate jobs and came together to pursue their dreams together. This trio was driven by a common vision of creating something unique that at the same time will be immensely helpful for businesses of all sizes. We are always aiming to add new aspects of digital marketing services to the existing line that will grow us and, of course, your business.

CARNEY’S INNOVATIVE APPROACH

They make things work for you, and this is embedded in their exclusive approach when it is about delivering solutions. Let’s delve deeper into the details: • Develop a plan: Before putting their hands into action,

• •

the Carney team understands clients’ business to gain insights. Thereafter, they blend various digital marketing strategies to formulate a plan based on their budget. Implement the business plan: No matter, how complex is the plan, the team takes care of everything from the very beginning. Monitor the outcomes: In the next step, they develop a reporting schedule while evaluating the data and comparing results to business goals. There is a team of experts to review the results weekly and discuss the possibilities with the client. It doesn’t end here. They continuously tweak the digital marketing plan to maximize the results.

SIGNIFICANCE OF R&D

To thrive in this competitive market environment, R&D is immensely significant. It gives powerful knowledge and insights that lead to advancements to the existing functions where productivity can be enhanced with reduced costs.

THE WORK CULTURE & ETHOS FOR EMPLOYEES

The work culture in Carney is focused on promoting learning opportunities in a friendly environment. The founding team at the organization, take it as their responsibility to go through the employees’ concerns and established a structured and methodical work environment with job training and paid certification courses where employees can shine in their professional careers. The employee is taken as an asset here, and the company owners go to every extent to reward them. Apart from the learning atmosphere, Carney is an open place where every employee can showcase their skills and get awarded for their excellent performance.

ACHIEVEMENTS & FUTURE OUTLOOK

Carney Technologies has been honoured with numerous awards and accolades from the following prestigious brands: • • • • • •

INDIA 500 Most Promising IT Company Winner by India5000.com (2022) Asia’s Most Trusted Digital Marketing Agency Award by International Brand Consulting Corporation (2019) Company Award by SEMRush Best Digital Marketing Company Award by DesignRush Proud NASSCOM, Indian Chambers of Commerce (ICC), and Oriental Chamber of Commerce (OCC) Partner. Associated with many reputed names like AirAsia, VIVO Mobile, and the Government of West Bengal.

The realm of digital marketing will likely undergo rapid transformations in the forthcoming times. The team at Carney is working headlong to explore new arenas while giving the possibility of enhancing its service scope.

MESSAGE TO THE ASPIRING ENTREPRENEURS “There is nothing shortcut in life. Do all the hard work, learn from the failures, and success will be at your feet if not now but afterward.” www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

LIFESTYLE

An erudite person can always learn from his hunger for more knowledge and the best thing he knows is that the perfect knowledge isCUISINE waiting inside a book. In addition, to all of the ways of reading, it helps you develop a healthy mindset; it also makes you a better thinker and a better writer. Powerful reading for entrepreneurs of the 21st century allows them to experience other points of view and makes them a better leader for forging companies. In this article we talk about the Best Must-Read books for Entrepreneurs. According to a successful entrepreneur - Bill Gates, he believes that reading is still the main way that he both learns new things and tests his understanding.

“A reader lives a thousand lives before he dies, the man who never reads lives only ones.” Let us discuss the ten most admired books by Entrepreneurs of 2019.

Lost and Founder by Rand Fishkin Rand Fishkin’s book takes a refreshing outlook on the life of a super tech startup CEO. Lost & Founder, is the perfect narration of how a startup has a life as a CEO. Most of the CEOs can easily relate to pretty much every chapter of this book. They feel more connected with this book and agree on 99% of Rand’s idea. It generally talks about startups, marketing, funding, and more. The central idea of the books pulls back the curtain from what is really like to battle for success in the startup world. The advice from the author is sound and can be applied to any type of business, no matter the size or industry.

All In by Bill Green For aspiring entrepreneurs of 2019, this particular book is reading on a glimpse into what it takes to go from a startup founder to CEO of a publicly-traded company. This reading makes the entrepreneur realize that even the world’s most successful entrepreneurs once started as paper distributer and door-to-door salesmen. Bill Green’s goal in All In is to inspire entrepreneurs and start-ups of all ages and phases to take up the challenge of a growing business with passion and joy. In All In, he provides the readers the101 Real-Life Business Lessons for Emerging Entrepreneurs. He shares 101 key insights he has gleaned over a 40-year business career that began with a flea market table.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

The Achievement Habit by Dr. Bernard Roth The Achievement Habit book for forging entrepreneurs is written by Doctor Bernard Roth, who is an engineering professor and co-founder of Stanford School. This book is his half biography and half self-help book for entrepreneurs who use the concepts of design thinking, awareness, and a bias to action to help you shape your life. “Let people see you as human. Be real. Ask yourself, who would you rather see at your door, a friend or a door-to-door salesman?”

-Bernard Roth (Quote from -The Achievement Habit: Stop Wishing, Start Doing and Take Command of your Life)

Good to Great by Jim Collins The Achievement Habit book aims to motive on the topic: Stop Wishing, Start Doing, and Take Command of Your Life Jim Collins and his research team set off to find out, why ‘Good is the enemy of Great’. Over the five years, their whole team studied 28 companies and pouring over their data to find out the key determinants of success and failure.This is how the author sets off a riveting journey explaining the findings from his and his teams half a decade of research in the conquest of how to make good companies great. Generally, ‘Good to Great’ is a very rare and toughest book by Collins. In his research, Jim Collins (the author), has found out systematic phases through which any great company goes through and lays out a framework.

The Essays of Warren Buffett by Warren Buffett One of our modern history’s most successful entrepreneur, role model, and investor Warren Buffett explains his take on everything in the book of Essays from very basic business principles to aligning high-level business skills. This skill polishes your interests with those of your investors as well. “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful”.

-Warren Buffett (Quote from- The Essays of Warren Buffett: Lessons for Corporate America) This piece of work from Buffett is the most revolutionary investing book of ideas from the past thirty-five years of modern finance theory. The book is an elaborate set of ideas that establishes one simple and misleading art of investing.

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Today

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All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

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HEALTH

Health trends that are going to be winners Health is a topic that everyone likes to explore as much as one can. After all, who does not want to look fit and hale & hearty? In recent times, the awareness of millennial and budding entrepreneurs has shown an upward trend. This has opened gate of opportunities for burgeoning entrepreneurs to usher ideas that could help people in staying on top of the world. Of late, a new wave of revolutionary concepts has added colors to the monotonous and dull healthcare industry. Let’s have a look at some of those upcoming healthy options. Business Connect magazine makes sure that in a life full of hustle and bustle; our readers don’t miss out on latest trends related to their health also, apart from the Business world. This is the unique feature of the most promising business magazine in India.

Moringa It is known as the one of the most powerful inflammation fighter. Apart from this, it is called the “world’s most useful tree” by scientists. It contains twice the protein of spinach and three times as much iron. Moreover, it contains impressive amounts of calcium, potassium, and vitamin A. Its seeds are slightly sweet and its ground leaves are nutty and grassy like tea. Food companies are adding it into everything from nutrition bars and protein powders to juices.

Bringing the fitness studio home Engaging, online classes streamed to your devices are a logical play for fitness brands, considering they can really increase the reach of the hottest fitness talent more than studios can alone. Trainerled audio workouts (running, strength training, yoga, pre-natal sessions more)are set to killer playlists . The global digital-fitness market is expected to reach an estimated $27.4 billion by 2022 and is forecasted to grow at a compound annual growth rate of of 33 percent from 2017 to 2022. The virtual-reality workouts might just be your next Prime benefit. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Skin care from the tech world and pollution There are companies working for the betterment of skin by providing Skin-barrier supporting & microbiomeenhancing serums. It helps fuel optimal skin function and, of course, a healthy glow. For this, ingredients like lipids, ceramides, adaptogens, and even live bacteria are used to help fortify your skin’s natural functioning, so it can do its thing—and be your first natural line of defense against technology and the pollutants of the modern world.

Women are using technology to fast-track birth control access

Reproductive health space is being disrupted by women-founded startups focused on getting health access into the hands of women. This is bringing women’s health out of the shadows. 31

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

CEPTES SOFTWARE PVT. LTD. Breaking New Grounds In Salesforce Technology Worldwide

Indranil Roy | Business Connect

OVID-19 has triggered spontaneous changes in weeks and months that would otherwise entail years of planning. Digitalization has evolved from a complement to traditional value creation levers such as price optimization, operational improvement, and volume expansion to a need. Digital transformation promises more objective decision-making, a vital advantage in turbulent markets, and functions as a stimulant of additional profit. With value optimization becoming essential, Salesforce CRM has become a critical investment. Every industry is evolving, and companies are becoming customer-focused. The digital imperative entails addressing market complexity strategically and redesigning businesses to be more focused on customers, suppliers, and partners.

Salesforce CRM & Platform can help strengthen these relationships, drawing a wider clientele and earning substantial revenue from high-quality leads. However, in a volatile economy, businesses demand a reliable service provider. Introducing CEPTES, a future-focused Salesforce powerhouse. Our publication recently had the privilege of interviewing Mr. Priya Ranjan Panigrahy, Director & Cofounder of CEPTES.

Since then, the firm has grown by leaps and bounds. Its portfolio is designed with diverse collective experience and focuses on Salesforce implementation, integration with other systems, analytics to uncover actionable insights, streamlining business processes and product development. The firm even works as a strategic partner for Salesforce planning, development, and support. So far, it has completed over 500 projects and earned the trust of over 1,000 clients on five continents. It has received a 9+ CSAT grade for its service of handling complex business challenges. Through end-to-end solutions, CEPTES has carved a niche in the global business fraternity, fostering trust and excellence.

Mr. Panigrahy has been a technology evangelist since college, rising from developer to subject-matter expert to technology leader. He specializes in software architecture, Salesforce apps, mobile apps, and developer platforms such as Apex, Web2.0, AWS services, Java, and related technologies. He’s also a strategist, B2B Salesforce Product Specialist, Salesforce PDO & MSP Partner Advisory Board member, and SFDC Tech Architect. His aptitude for problem solving has aided in the growth of CEPTES into a multimillion-dollar corporation, gearing it up for sustainable growth.

POISED FOR A NECESSARY TRANSFORMATION CEPTES’s philosophy to shape the future of business is summarized in its name (C: Customer-focused, E: Employee friendly, P: Passion & Pride for performance, T: Trust & Transparency, E: Equality and S: Social responsibility). It hasn’t been easy, though, to establish and strengthen these pillars. “We’ve been bootstrapping since the beginning, and CEPTES was a spur-of-the-moment decision that became fruitful,” says Mr. Panigrahy. The initial years were quite difficult, as it was an innovative area that people weren’t aware of. But inherent collaboration and constant learning paved the way for growth. CEPTES was formed with the goal of solving clients’ emergent problems via innovation. In the last two years, COVID-19 has transformed the world, spurring novel opportunities. People have become more conscious and are striving for more value for less. This is what CEPTES is working to achieve.

MANIFESTING A NICHE IDEA Mr. Panigrahy has spent most of his career with prestigious banks, especially Deutsche Bank, for five years as a technical specialist. During this tenure, he saw how the institution was transforming its private wealth management division using Salesforce. The innovation piqued his interest as it exemplified the authenticity of cloud computing technology. The period also gave him the exposure needed to lead a business, build scalable products and secure client data. While it was complex, Mr. Panigrahy is a fast learner and grasped the concept eventually. In his mind, he was devising ideas to use this technology to build something sustainable. He discussed the matter with his colleague and future partner, Harish Kumar Poolakade (Cofounder, Director).

With an integrated portfolio, they are reducing client dependency on resources with less maintenance and better scalability. Putting it simply, they are providing 360° customer satisfaction with better ROI. The company serves a wide range of clients, from government, finance, healthcare, manufacturing, real-estate and high-tech industries. Their tailored approach has brought loyal clients from North America and Asia, Australia and European nations. With trust and transparency as their USPs, CEPTES has taken a methodical approach to organic growth. They also nurture their team accordingly to ensure that the core pillars are constantly reinforced.

With an ambitious endeavor, they came back to India and started CEPTES. They intended to use the enterprise cloud marketplace AppExchange to inspire app development, accelerate outcomes, and extend Customer 60 from anywhere, with proven apps and specialists – across every industry, department, and product. “We aimed to assist organizations in evolving while also learning about their difficulties and areas that may be improved with more automation,” enunciates Mr. Panigrahy. They created a service and consultancy model that allowed CEPTES to innovate and grow into a product company. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

SUSTAINABLE WITH TIMES Sustainability has been a core focus throughout CEPTES’s exponential growth. Nonetheless, their understanding of 32

AN INSPIRING NOTE FROM THE FOUNDER “Be passionate about your goals and don’t look for shortcuts. Always play for long term without sickening about money and have a mentor. This will help you stay focused even if in the face of disruptions.”

Priya Panigrahy

Founder, Director

sustainability has evolved with time. Initially, their focus was to thrive on their spontaneous decision. And seeing how the workforce, portfolio and clientele have expanded with time, the company is surely on the right track. CEPTES has a robust team of nearly 300 employees who have developed 9 flagship products. The company is also blessed to have a panel of thought leaders who brainstorm to shape ideas. One of their creative examples is the “CEPTES Entrepreneurship Program” The idea behind this program is to groom the entrepreneur within individuals and turn developers into technopreneurs. The programme bridges their existing expertise with the ones necessary to make new strides. It offers a more rapid career advancement by fostering new ideas, putting projects to work, and ultimately molding individuals into effective Salesforce drivers. Through this initiative, CEPTES intends to empower 2500 developers by 2025. While this is a lofty aim, it illustrates Mr. Panigrahy’s commitment to being a thought leader. ADAPTIVE TO DISRUPTIONS The black swan event caused by COVID-19 tested CEPTES’s might to survive and adapt. Like many others, it faced some downtime in the first two quarters. But that wasn’t enough to shake its resolve. They focused on product development, which fortunately culminated in more revenue and new opportunities. They developed five new flagships, three of which are already on the market and two are approved and awaiting launch. Apart from the innovation, CEPTES has accomplished wonders in revenue. The company’s revenue has increased by ~200% since the pandemic started. 33

The pandemonium also allowed them to further shape their entrepreneurial programme. They created the CEPTES Technopreneur University, a digital programme aimed at empowering non-Salesforce people, sabbatical workers, freshers, and those with non-IT backgrounds. They trained them and added 100 more resources to their workforce; by next year, they target to empower 1000 more. To summarize, the time was most likely transactional in terms of money, but they were able to evolve to the next level. Mr. Panigrahy further adds, “I can assure all of our stakeholders that we are here to prove that we are hungry and inclined to achieve more within the Salesforce ecosystem.” INHERENTLY CONTRIBUTIVE TOWARDS SOCIETY Mr. Panigrahy may be ambitious, but he has a golden heart for society. Under his stewardship, CEPTES has made proactive responses to COVID-relief, promoted the firm as an ecosystem of diversity, pushed women’s empowerment, ran environmental projects, created community fridges and improved tertiary education in rural areas. The founder admires Marc Benioff and believes that “business is not a decision between profit and purpose.” CEPTES has committed to donating 1% of its profit and time to sustainable development. EYEING ON NEXT-SIGNIFICANT BREAKTHROUGHS CEPTES is now in the ‘hall of fame’ for assisting businesses in redefining growth in the new normal. Its fortitude and esteem are a testament to Mr. Panigrahy’s vision to manifest dreams into reality. He’s now peering beyond the horizon for new possibilities. He is intrigued by Web 3.0, particularly blockchain technology, which enables secure transactions, cuts compliance costs, and accelerates data transfer processes. He’s interested in AI, big data, and analytics because everything generates data and can be automated. Lastly, he is looking at Metaverse, which will seemingly redefine how we interact with the digital environment. CEPTES has already built a real-estate product that allows users to take virtual tours of a property while at their convenience. The company wishes to further explore this technology to develop more groundbreaking products. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

P.M. DSOUZA

AN ATYPICAL LEADER REVAMPING THE BUSINESS WORLD WITH INNOVATION Gulshan Parveen | Business Connect

“Leaders become great not because of their power but, because of their ability to empower others.” –John Maxwell. It is more than a fact that leaders are an essential element in an organization that not only provides the workforce with immense zeal but a roadmap towards crazy success. Business Connect has been a pro witness to the success journey of multiple such excellent business leaders. Also, we have a great history of featuring numerous top-notch leaders in our portfolio and here again, our team came across one such leader, P.M. Dsouza, who is setting new standards in the business world. Our editorial team had an interesting and joyful session with him and he shared multiple unknown facts about his journey so far. The leader also shared numerous valuable nuggets for the budding entrepreneurs out there that we are keen to share in this fascinating read. We truly hope and desire that this particular read will not inspire our global readership panel but will also add extra value to everyone’s life. P.M. Dsouza is revamping the business world with his brainchildIsotech Technology Pvt. Ltd., which is relentlessly creating new records in the realm of test chambers. Being the director of the company, Mr. Dsouza is an ideal example of strong will and dedication. His endeavor to Isotech from a barrage of challenges and the heights of glory is a story worth telling. His efforts have tethered diverse business challenges, and now a global leader for holistic test chamber solutions. The director has a robust perception that honesty, confidence, and a positive attitude are the main ingredients of an ideal leader. He says, “My main motive for becoming an entrepreneur was to be my boss and to help society, create employment for youths. I chose to be an entrepreneur because of the independence, happiness, and flexibility it provides.” Mr. Dsouza is a prominent leader with years of experience in his respective business realm. He is recognized as a proactive individual who can instantly identify business problems, formulate tactical plans, initiate change- and implement effective business strategies in challenging environments to enhance the business. He is steering cross-functional coordination and formulating strategies plans in the arena, along with proficiency in formulating effective administrative policies for accelerated growth of the organization. He has seen start-ups and business organizations very closely and has worked with well-established teams- that’s the reason he has tremendous experience along with a bank of unmatched knowledge. One thing he has observed about the start-ups is the lack of patience- as they start stepping out of the market www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Mr. P.M.Dsouza Director

when don’t get a market response. Because of the large investments in the businesses, it’s difficult for them to sustain in the arena without getting desired results- but they need to understand that it takes time to be established in the domain. The leader conveys this message to all upcoming entrepreneurs that the best thing you can do as a founder is to never give up. No two days will be the same as you’ll face a variety of challenges, but you need to rise over these. You are the captain, and you have to keep your ship steady, no matter how many icebergs come across your path.

ISOTECH TECHNOLOGY: A ONE-STOP-SHOP FOR TEST CHAMBER NEEDS

Explaining to us the portfolio of the company, Mr. Dsouza asserts, “Isotech Technology Pvt Ltd is a handful of independent companies in Bangalore, India. Currently, we provide Environmental test chambers. Humidity Test Chamber, Climatic Test Chamber, Hot & Cold Test Chamber, Salt Corrosion Test Chamber, Walk-in Environmental chamber, Growth Chamber. The compact nature of our company enables us to maintain a high degree of flexibility in our manufacturing processes. Our standard range of test chambers includes benchtop and floor standing models, across temperatures ranging between -75oC and +180oC -75oC to +200oC for specific applications/mod-

els), and humidity’s between 10% and 97% RH.” He further adds,

“Our mission is to develop and build environmental chambers of the greatest quality and design along with the vision to provide products that are both economical and of the highest quality.” • • • • • • • • • • •

Isotech Value Innovative committed to technology & Service innovation. Promising to offer our employees career opportunities. Reliable to provide secure & quality test solutions. Responsive to responding to changing market requirements. Cultivate a loyal & team-spirited team. Win to create values for our customers and society. Isotech Brand values To contribute test technology development and environmental friendliness. To be a reliable and valuable partner of Customers. To grow with and benefit our employees.

EXEMPLARY LEADERSHIP STYLE

Entrepreneurship is not a destination but a journey; not only measured by revenue but, also the number of satisfied clients across the globe. Over the last two decades, India has seen the growth of many notable innovators, whose inventions generated a great impact in society and also elevated the country’s name on the globe.

“Having good leadership is very important for the business, and at Isotech Technology, we understand this phenomenon very well. For this, we have installed a proper series of systems and policies that act as guidelines to the down chain helping them perform their jobs most efficiently and effectively. Also, having one-track mind helps us in making business the sole priority of our life. We’re completely focused towards our organization, and for us, other things come after that only.” We all have heard the statement that leaders are born, not made-but being only a leader doesn’t help in overcoming various challenges and obstacles that come across the way of a successful leader. And for that, vision is a vital ingredient. Mr. Dsouza affirms that a visionary leader knows how to manage various events that are about to come in the upcoming business environment. Before signing off, the visionary asserts some words of wisdom for the upcoming leaders and young minds out there by saying,

“Success, in my opinion, is not the route to happiness. The key to success is happiness. You will be successful if you enjoy what you are doing.”

Discussing entrepreneurship, we just cannot ignore one of the most crucial skills of entrepreneurs-leadership. When our team asked Mr. Dsouza about his perception of the same, he explained by saying,

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

TECHNOLOGY

Smartphones are smartly tracking you

So, Beware! With the invention of mobiles, communication is no longer an obstacle around the globe. It is the greatest revolution in the history of technology; dependency on wireless communication becomes a need of contemporary times. Smart phone becomes an essential multi-tasking device; it has touched variant spheres of life. Online shopping, video calling, rapid transmission of messages, watching movies, the list does not stop here, it goes beyond become possible due to the availability of smart phones. On the contrary, are there only benefits of android phones? The answer to this eminent question is ‘No’, because there are numerous privacy deteriorating concerns associated with smart phones. Let’s dig into detail, what serious security issues can be caused by smart phones?

DOWNLOADING SMART APPS LEADS TO LEAKAGE OF PERSONAL INFORMATION

Numerous applications are installed in our mobiles for varying purposes in day-to-day regime. For example game applications, cookery apps, Facebook, and Instagram apps. Have you ever thought they are the biggest threats to our security? ‘No’ because everybody in this world is entirely dependent on these applications; they are immensely enjoying the benefits of these apps.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

A technocrat says,

“If technology provides you comforts then it takes a lot from you.”

When you download applications from Play store, they track your personal information like location, name, photos in gallery, your contacts, etc. which is quite dangerous to your security. Camera in smart phones capture beautiful photographs; on the other hand, it also identifies the faces in the pictures, and provides all the relevant information to the phone’s company and Google. Unscrupulous sources can get your personal information through these applications which cause serious threats to your privacy and dignity. Gaming applications like PUBG, candy crush, etc. from the screen’s camera even track your favorite TV programs, and inform the Google for displaying similar ads as of your choice. I know it is quite surprising and jaw-dropping fact.

GPS AND SEVERE RISKS ATTACHED TO IT

GPS stands for Geosynchronous Positioning Satellite; the prominent purpose of this application in smart phones is to find out the route of a particular location. For an instance, if you wish to go from Hauz Khas to Rajiv Chowk via car, turning the GPS ON of your phone, you can easily reach to the destination by following the indicated directions. This is one of the incredible advancements in the sector of communication and technology. If there are undeniable benefits of using GPS, then a multitude of demerits are also involved. GPS challenges a person’s security to a tremendous level which cannot be ignored. The application works with an internet, when you turn GPS ON, then a number of malicious apps are downloaded on smart phones. These applications are constantly tracking your route, and try to know your intended destination. This leads to multiple crimes in the cities by providing all the relevant information to the undignified elements. In fact, uploading locations on Facebook and Instagram provides imperative information to the third party like about your social circle, venue of a particular event, number of people in social gathering, etc. This is a serious concern, and some relevant steps should be taken to curb a leakage of information in order to be safe.

HOW TO STOP APPLICATIONS TRACKING YOU?

Your safety is your prime responsibility; if you use smartphones smartly then definitely you are going to be secure and safe. Now, an indispensable question arises, how can you be secure? There are number of applications which you download; the best way to ensure privacy is to turn off the location access. In fact, uninstall all the irrelevant apps which are occupying a large space of your smart phones. These applications are accessing your personal details without letting you know, so it’s feasible to delete unwanted applications. While watching videos on Youtube, or other channels, do not click on the ads in between. Try to skip them as they are the potent sources of security threat. Many viruses and unwanted applications can cause a serious harm. One of the renowned IT entrepreneurs in an interview with Business Connect says,” We cannot avoid smart phones, but we can be vigilant towards our security.”

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

RAMESH BABU PEMMASANI A ZEALOUS LEADER WITH A MAGNIFICENT MINDSET

Gulshan Parveen | Business Connect ’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”-Steve Jobs. We all know that it takes a whole lot of courage and passion to enter the world of entrepreneurship as the roadway, most of the time, is full of hurdles and failures. But the true entrepreneur is the one who surpasses all the obstacles on his way and reaches the heights of success with his passion and dedication. The business Connect team has a tremendous history of bringing the best success stories to the table for its global readership panel. Our team has always been putting the utmost effort to feature some next-level entrepreneurship tales in our portfolio, and here again, we are back with another story of ‘scratch to success’-by introducing our readers to Ramesh Babu Pemmasani, Founder and CEO of Power IT Services Pvt. Ltd.

RAMESH BABU PEMMASANI (CEO)

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Our editorial team had an interesting and joyful session with him in which he shared numerous unknown facts about his journey. In further conversation with us, he also spills the secret sauce of his successful business career. Further, the visionary leader shared some valuable nuggets for the upcoming business enthusiasts and some tips to sustain in the business domain. We truly hope and desire that this fascinating read will not only add an extra value to the lives of our readers but will also inspire them to break their limits and fly toward their dreams. Ramesh is bringing his brainchild to the great height of success, by having a tremendous and versatile experience and expertise in the respective domain of more than Twenty Five years. Being the next-gen leader, he is considered a role model for the people looking forward to entering the industry of Information Technology. Ramesh possesses a plethora of knowledge in various aspects of the business world, including software development, the life cycle of Technology, Business Intelligence, Telecommunication, BFSI, and SCM. Moreover, Ramesh keeps himself connected with the team directly by working closely with the Sales, Marketing, and Support teams to make sure the company offers the best suitable solutions to its clientele and that too with top-notch quality. Our curious team asked Ramesh about his perception and views on leadership and how an ideal leader should be. In response, he asserts, “Leadership is not about a title or designation. It is about the impact, influence, and inspiration that we instill in the team. We have various Client Relationship Managers handling various clients and the Account Managers and Delivery Leads are empowered to take decisions related to the Projects they work on in the Best Interest of the clients. All of our team get inspired by the Customer Delight.”

A PLETHORA OF MOTIVATION

Bob Nelson has well asserted, “An employee’s motivation is a direct result of the sum of interactions with his or her manager.” Leaders in an organization play the biggest role as direct motivators and are the prime reason for employees’ efficiency. Keeping this fact in mind, Ramesh utilizes all his soft skills to convey positivity to his

Power team. “The key to a successful venture is not only focusing on the customers’ needs but ensuring that their employees are well taken care of. A few points are being followed in the organization without compromising. First of all, setting clear goals for the employees aligns with the company’s goals. The second is making the employees part of a bigger picture. Keeping the employees informed about the growth or expansion plans helps them to feel valued and that they are part of the growth. Trusting and recognizing their contribution. The employees feel empowered when trusted and recognizing their contribution.”-Ramesh.

POWER IT: A REVOLUTION IN THE IT DOMAIN

A great persona has well asserted, “Information technology has been one of the leading drivers of globalization, and it may also become one of its major victims.” Power IT is revamping the IT arena with a plethora of innovative solutions majorly dealing in the services such as Consulting, Technology, and Digital transformation. Having a tremendous experience of more than ten years in the industry, the company is acting as a helping hand for the business firms operating to revamp their respective realm. The company runs on a robust perception that the business value of technology gets attained through people connected with it. Hence, the multicultural company is equipped with team members across ten countries around the globe. Giving a brief view of his company’s portfolio and overall service panel, Ramesh affirms, “We are focused on offering IT Consulting, Technology, and Outsourcing solutions and services. We have a massive team of 300+ consultants, who are experts in Telecommunication, Banking, Financial Services, Health, Insurance, Automotive, Defense, Security, Energy, Semiconductors, and the Consumer Sector. They directly help our clients remain up-to-date with the changing technologies in their domain and remain ahead of the competition, grow quickly, and become more profitable.” The company offers its excellent services across a wide range of countries, including New Zealand, the United States, the United Kingdom, Europe, and Asia Pacific-and making the company a well-established brand across the globe.

FUTURE PROSPECTUS

Abraham Lincoln has quoted, “The best way to predict the future is to create it,” Power IT is relentlessly climbing the success ladder at a brisk pace, hence upholding a bright future. Currently, the company is aspiring to boost its overall revenue and is also planning to increase the number of clients on its premises. Since its inception, the company has had the prime goal to be recognized as ‘The Most Trusted IT Services Partner’ all around the world. They are leveraging the emerging changes in the IT domain and expanding its roots to adhere to their focused goal. Before signing off, Ramesh asserts, “We do believe in what you take back from the Society to give it back. We have tied up with numerous NGOs in India and Australia to provide basic needs to the less privileged, especially the kids from rural and slums. We sponsor to celebrate key festivals like Diwali, and Pongal along with the kids providing entertainment as well as motivational talks from the achievers in the society who have been once an underprivileged.”

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

HIGH GROWTH

BRAND to watch out in 2022

RAH CONSULTANCY SERVICES

Helping clients reach their business zenith through exceptional services Kriti Anand | Business Connect

RAH – AN OVERVIEW

RAH Consultancy Services is a leading Indian Brand in the field of Assurance, Tax consultancy, Compliances & Litigation and other Business Strategy formulation and Transaction Advisory services. It offers fast and reliable advisory services on all matters related to Income Tax, Excise, Customs, VAT and Service Tax (formerly), GST, etc, besides handling all compliance procedures like filing of returns and representation before tax authorities at all levels, assistance in availing benefits under the various schemes of the Government, Ministerial Liaison work, etc. The firm has been sought out by major names across industries, and is providing GST consultancy and compliance services with ASP-GSP support to various renowned businesses at present. Over the years RAH has evolved into an acclaimed professional firm that has worked on various assignments ranging from Tax Structuring, Due Diligence, Tax Planning, GST Impact Analysis & Implementation, Consultancy related to VAT, Excise, Service Tax (in the previous regime), GST, Customs, FEMA, FSSAI, and other related matters. It also provides consultancy with regard to DGFT matters including assistance in obtaining benefits under the Foreign Trade Policy. Sensing the gap in the market, between multinational foreign players with brand identities and the small and medium level Indian CA firms that were stereotyped for their quality standards, the idea of setting up an Indian Consultancy Brand was crystallised by the founders Mr. Anmol Wadhwa and Mr. Kush Chitkara. The objective was to break such stereotype and to provide the highest level of quality services to its clients for reasonable price as compared to the multinational foreign brands, and this is how RAH was born! The firm caters to industries like Oil & Gas, Electronics, Banking and Finance, FMCG, Aviation, Auto, Hotel, etc. Some of its esteemed clients include Okaya Power Group, SAMHI Hotels Limited, Microtek Inverters, Cremica Foods Industries, Sardul Amarchand Mangaldas (SAM), Toshiba Group, Hitachi Metals, Reckitt Benckiser, Marriott Group Hotels, Hyatt Group Hotels, UNIQLO India, Duraton Cement, TRB Group, Spicejet Airlines, Orient Electric, Geometry Encompass (WPP Group), Larsen and Toubro and many others.

WHAT SETS THEM APART

RAH Consultancy has always prioritised the quality of their services, and strives to build and maintain the same. Accordingly, the firm strictly follows the motto of ‘Client First’ and the members of RAH live by the said motto to the last word. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Kush Chitkara

Co-Founder

Anmol Wadhwa Co-Founder

“Our work pleases eyes, impresses brains and touches hearts. We are available for our clients 24X7 and our forte is that we get things done. At RAH, we don’t miss deadlines and we get projects delivered.” One of the major USPs is the work culture that the founders have built and which they instil in their employees. This culture really is the reason why RAH as a team puts in so much hard work and always goes an extra mile for its clients. “It requires a very disciplined and ambitious mindset to imbibe the culture we are creating and frankly it is not everyone’s cup of tea! That is the reason we don’t

hire so easily. We indeed are a family of crazy bad-ass professionals!”

THE TEAM AT RAH

RAH has been founded by Mr. Anmol Wadhwa and Mr. Kush Chitkara in the year 2016. Often referred as ‘Kids’ due to their age, both of them have been able to meet and exceed client expectations. Mentioning one of such incident, the founders said: We have a very major multi-national Japanese client whom we were catering since 4 years. During this time, we have handled tax compliances for such client, including numerous successful instances of tax litigations and refund matters. By reason of the same, RAH has made a strong name in the eyes of the upper management of such client. However, as a matter of chance, we never met the Managing Director of the Company, until recently, where he was shocked and could not digest the fact that we were actually the founders of the firm that has been successfully handling such big assignments for them and he just kept repeating that these two are just fucking kids! Though once he could get his head around such fact…he had nothing but appreciation for us and RAH! Anmol Wadhwa, (Co-Founder) is a Chartered Accountant, and a Professional level candidate in the Institute of Company Secretaries of India (‘ICSI’), India. As one of the leaders in the firm, he brings with him over 10 years of experience in the Financial Services Industry across different verticals like Finance, Accounts and Taxation, including over 2 years of experience at Ernst & Young LLP in indirect taxes profile. He is also the writer, composer and singer of the famous CA Anthem “Ek Junoon Tha” Kush Chitkara, (Co-Founder) is also a Chartered Accountant and has qualified with an All India Rank of 42. He brings with him over 9 years of experience in Auditing and Indirect Taxation, has worked in Deloitte for an year in Audit profile and in Ernst & Young LLP in indirect taxes profile for 4 years. He has extensive experience and core specialisation in the field of Indirect Taxation. The two of them together have built a team through a slow and dedicated process to give their bootstrap business

a fighting chance in the industry. “We wanted to incur salary costs as per our revenue inflows, and we knew that especially in a services centric business, it is very important to have the right set of people with aligned mind-set and dedication.” Accordingly, slowly and steadily they have been building their professional family and making sure that they trudge the path to success with the whole RAH family. The Partners believe that working at RAH requires commitment and dedication, and is not everyone’s cup of tea, as the firm’s USP is an exceptional level of services to the clients. It is difficult to find the candidates with such a mind-set, and they look for people who are ambitious and have a zeal to learn and win in life. “Our people have the ability to imagine, plan for and help our clients and one another to achieve the best results. And this is because we see problems as opportunities. our experienced resources including highly trained personnel with specialised service capabilities in diverse fields and covering a wide spectrum of activities.” The firm recruits, trains, motivates and retains highly capable and sharpest talents, who bring quality in their work and deliver the best solutions. The leadership team nurtures its people and turns them into assets. They regularly conduct Continuous Learning Programs (‘CLP’s’) for the employees. These people are the brightest minds in industry and they blend together to bring about the stupendous power of teamwork. The staff is motivated by the challenging work, as only a handful of the consulting firms are handling such a diverse level of work for such big clients in India. 43

Also, they have a policy of work hard and party harder! Taking out the team for offsites and fun trips is a regular exercise at RAH, which ensures that they start again with greater motivation, strength and zeal.

ACHIEVEMENTS IN THE FIELD

Despite being a new entrant in the market, RAH India has acquired and handled GST implementation for major clients, in competition with big consulting firms in India. The list of clients primarily includes muti-national companies and major known names across various industries. RAH has also become the top-most tax consultant in India for the Hospitality Industry and is currently providing various services like Proprietary Audits and Tax Advisory, Compliances & Litigation Services (GST, Income-Tax, Professional Tax, EPF-ESIC, VAT, DGFT Matters, etc.) to more than 45 Hotel Properties across India, which are operating under major brand names like Marriott, Hyatt and the like. For its swift rise towards success, RAH Consultancy Services was awarded as the Brand of the Year 2020 by The CEO Story magazine.

PARTING WORDS

When we started off in 2016, we had promising jobs in the so-called best fields and organisations with handsome salaries. We had EMIs running and were living very comfortable lives. Our parents were happy and so were our relatives. But we saw what we were doing was, in a sense, limited. We have always believed and experienced that all the success happens outside of your comfortzone. So don’t limit yourself, step out of your comfort zone and get what you want! www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

INNOVATION

The ideal lifestyle habits that an entrepreneur can follow

Being an entrepreneur, it becomes quintessential to get down to business right from the word go. Moreover, it is equally important to learn the ropes of business so that it becomes fruitful for you in long run. How can we make this happen? There are certain life hacks that successful entrepreneurs carry forward to run their business successfully. This is a vital part of their way of living. We can get inspiration from their learning curve. One of the most striking features is their approach of getting off the ground. They develop a deportment which is way different from their peers. They love to go through with their pre-planned strategy worked out long before the day of implementation. So, how do they manage all these stuffs? The answer can be unearthed from the way they utilize their day, right from the beginning. Let’s explore that long-cherished frame of mind to stay ahead of the curve.

Wake up early to utilize the maximum time possible It has been found that most of the successful entrepreneurs possess a common habitude of rising before the sun. This keeps them ahead of the pack by helping them with ample time to go back to the drawing board. It becomes significant in the sense that it helps to boost your memory and capacity to fathom something quite effortlessly. You can decide the earliest time possible as per your capacity. Initially, you will feel tiresome for a few days but eventually your body will become accustomed to your daily sleeping patterns.

Go to gym, become a beast to ward off the hurdles Entrepreneurs need to be very much aware of the imminent obstacles during their path to excellence. This becomes a prerequisite for them to be mentally and physically strong. Gym is simply the perfect place for gaining that never-say-never attitude. It is a place that helps to develop perseverance and robust will-power.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

One glass of water prepares you for the battle

Right after waking up; get accustomed to a glass of water. It not only helps to quench the thirst but it energizes us after the dull sleep. Water proves to be a good source of rejuvenation. It has a long list of medicinal benefits for stomach and whole the body. Apart from this, it is the best remedy for stress-buster.

Laugh it out loud to keep your heart healthy Do you love watching memes and stand-up comedies? Carry on. Nothing can be better than laughter when it comes to make you ‘hale and hearty’. It is the medicine which is available to us 24/7 that too, free of cost. So, don’t miss a single opportunity to give yourself some good times, in order to set you free from the never-ending stress. Moreover, your laughter is the best weapon to melt heart of your critics too. Not only this, it is also a sign of positivity which sends a good message to your clients and investors.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

TAB ENGAGEMENT SOLUTIONS LLP

Creating Connections Through Experiences Kriti Anand | Business Connect An organisation grows as its employees grow. It is vital in this over-schedule corporate world to find time to know and engage with the people we work with. Employee engagement solutions can help managers identify opportunities to improve communication and provide greater clarity to their team by making connections on a deeper level. Led by the CEO, Abhimanyu Khanna, Take a Break Consulting helps its clients enhance team performance through its people-centred solutions.

COMPANY OVERVIEW

Established in April 2008, TAB works with an aim to provide complete Employee Engagement Solutions. They strive to bring people together to share experiences that are fun, purposeful and make work life more memorable. The team is passionate about innovating, planning and executing the best engagement experiences. Their activities help to strengthen relationships and deepen the understanding of individual skill sets. The company’s core values are Innovation, Mutual Respect & Integrity, Execution Excellence & Transparency. Though these values are commonplace and might have been heard before, the members of TAB live and strive by each of these. They give these values credit for taking the company this far. The company’s USP is Team Building Programs, and in 2020 it also entered in the Virtual Team Building domain. It is currently amongst the leading companies in India with 1200+ Virtual Programs introduced in just the duration of the pandemic. The company’s approach is human-centric and they create tailor-made team building programs to deliver the requisite with high-quality service. By using design thinking, the team makes decisions based on what customers want instead of relying only on historical data, or making risky bets based on instinct instead of evidence. TAB has been recognized by ‘Indo-Global Business Connect Leadership Conclave’ for its commitment to deliver high-quality experience keeping the company values at the core. Even during the crisis, the team successfully organised 1200 + virtual sessions. The client testimonials, awards, and 125 + game shows speak volumes about their work ethic. Being in the events industry, it is important the team always stay on their toes. The team members are ardent followers of punctuality, discipline, and professionalism when it comes to operational excellence.

“We seek perfection, think systematically, embrace scientific thinking and coordinate across different processes within the organisation to drive process excellence. Our vision is to provide extraordinary and innovative engagement solutions to every client with execution excellence, mutual respect, and phenomenal service at all times.”

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Mr. Abhimanyu Khanna CEO

WHAT SETS THEM APART

To achieve business excellence, TAB hones in on these strategies: Execution Excellence: The aim is to execute Team Building programs with perfection and precision. Mutual respect for the clients: It’s not just about the clients, they respect each individual who is working towards a good cause. Adaptability: Adapting to situations and problems with quick decisiveness and accountability is their forte. Critical thinking to solve problems: They are experts at assessing the problem, understanding it, and then finding the best solution quickly. Brainstorming ideas: As a team, they make sure to have regular brainstorming sessions that involve the spontaneous contribution of ideas from everyone. Design thinking approach: Their approach is more human-centric based on the requirement of our customers instead of relying on historical data. Phenomenal service: It is one of the important key features of TAB’s business excellence. They make sure to leave an everlasting impression on the customers with their high-quality services. Feedback: They constantly look forward to feedback from the clients to make their experience better and more rewarding. R&D has been the key to the success of TAB. With innovation at its core, the company invests a lot of time in researching new market trends, activities, and technologies which can help them improve their services with sustainable growth. They put in a lot of research about what similar service providers are doing globally. They research various aspects of Team Building activities and conclude what’s best suited for the clients with respect to their age group, demography, culture, language, etc. The business world stayed pretty much the same for a century or so after the Industrial Revolution, but it’s probably pretty safe to say that’s never going to happen again. Since 2020, we have relied on technology hands down. With a global app and a variety of Virtual Platforms, TAB managed about 1200 + Virtual Teambuilding Sessions since 2020 and continues to do so. The TAB App, the company’s unique offering, helps build a stronger brand, improve customer loyalty, and creates a Direct Personalised Marketing Channel. It ensures fast & easy connection with the employees and thus provides more value to the customer.

TEAM AND WORK CULTURE

The co-founders head the leadership team and constantly drive the team forward with enthusiasm and motivation. They have invested a lot of time in identifying the strengths and weaknesses of each individual in the team.

They foster open and honest communication to develop a plan for the team project. They also provide constant feedback to each individual to help them improve and grow.

“We are like a family of employees who work towards a common goal and celebrate each achievement with ecstasy. We celebrate festivals and birthdays together. Everyone constantly looks forward to the celebration after a milestone achievement. We like to work hard and party hard.” However, the leaders have a zero tolerance policy when it comes to working. They emphasise on an “It’s not OK”

attitude on the work front. A client pays us because they trust in their ability to deliver what they expect and even more: when people start taking work casually, sales will dip in the long run. Like they say, a business that is committed to improving the world is likely to attract more talent. With this thought, TAB Consulting has initiated a lot of CSR activities for the clients and continues to do so. From building Charity Bicycles, Beach Clean Up, Painting Soles for Souls, Cooking Challenges, they have incorporated all of these in their Team Building Activities and given back to the society in their own way. “There is no greater joy than to give and we strongly believe that Charity begins at home.” CONCLUSION

TAB Consulting has been showered with awards and recognition through the years:

•

Best Employee Engagement Solutions Provider in the world - 2021 by the Corporate Excellence Awards, UK

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Company of the Year Silicon India in 2018 and 2021

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WOW Asia Awards for Team Building Activity of the Year in 2018

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Featured in renowned media houses such as Economic Times and Hindustan Times

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Top 10 Employee Engagement Companies in India by Insights Success

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The CEO, Mr. Abhimanyu Khanna, has been featured as:

•

Top 10 Entrepreneurs to Watch Out For in 2022

•

Top 30 entrepreneurs to Watch Out For by Prime Insights magazine

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

Dipti Agrawal A Polished Leader Piloting The IT Domain With Innovation Gulshan Parveen | Business Connect

“Great leaders don’t set out to be a leader. They set out to make a difference. It’s never about the role. It’s always about the goal.” Integrity and passion are two major elements of an impactful leader who possesses the power to influence the people around them. And they are the ones who are considered the backbone of an organization. Business Connect has been a prime witness of the success journey of numerous impactful leaders who are revamping their respective industries with a plethora of new-age solutions and zealous teams. We have been a giant name in featuring the portfolios of their companies and have been introducing them to the world. Here again, we are back with another exciting story of a zealous leader, Dipti Agrawal, CEO and CoFounder of Tudip Technologies. Our editorial team had an interesting and joyful session with Dipti and other leadership team members of Tudip. They shared numerous less-known facts about the company and their journey so far. Also, Dipti revealed some facts about her entrepreneurial journey and her secret sauce to establish a venture. She spilled various valuable nuggets for all the upcoming business leaders out there and other leadership tips for our global readership panel that we are keen to spill in this fascinating read. Dipti’s top-notch journey and fabulous insights made us feature her in our exclusive edition- The Leader Behind an Admirable Company2022. We truly hope and desire that this particular read will inspire you and add some extra value to the lives of our readers and will surely make them break their barriers and chase their dreams.

THE INCEPTION TALE

As the new and emerging technologies are influencing our lives on a mass scale across the globe and assisting every niche of the business world to grow-and boost at all level-the team of Tudip observes a great scope in the domain and dig their feet into the same. Dipti says that filling the gaps in the industry with new-age solutions was her prime motivation to launch her brainchild, Tudip Technologies. The visionary asserts, “For me, a leader is the one who doesn’t need motivation himself or herself, rather creates motivation for others. Hence, I put my utmost effort to motivate others to become a leader in their specific tasks with great www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

efficiency and a blend of the effective service panel. I believe that leadership is a creation of a clear vision of difficult things smoothly. A leader is someone whom the people look up to while dealing with bigger goals. He or she should have the decision-making ability fast. Not just in the officebut they should also be someone motivational who can inspire people with his or her hard work.” Moreover, the leadership team of Tudip Technologies has a robust belief in implementing diversity and inclusion throughout the organization. They combine the collective information of the team members and observe their unique capabilities in all directions to create a multidisciplinary and divergent one. They aspire and work relentlessly to structure a workforce that feels they are getting treated respectfully and get enough confidence and inspiration to perform the business operations more efficiently. Our curious team asked Dipti about her motivation strategies and her secret to inspiring the workforce even in difficult times she responded by saying,

“We provide the flexibility with a comfortable and positive work environment. We offer them a platform where they can showcase their individuality for which we provide them many recognitions and rewards as well. We celebrate all the achievements of the employee, which helps them boost the energy of others as well and spread a positive environment across the premises of the organization.”

Shining some light on the overall objective of the company, Dipti affirms, “Our vision is to be the global partner and the first choice of our customers by providing leadership in specific domains to help our customers to accelerate the value creation process, and our mission is to create a niche by offering cutting-edge integrated services across technologies empowered by innovation. In addition, we are agile in providing top-notch solutions 24x7 to our clients. We are responsive and provide a service such that a client goes to bed with a problem and wakes up with the solution. We have got Google, and Palo Alto networks as our clients, which shows that we give our clients the finest exclusive offerings in the world.” She further adds, “We primarily focus on mentorship and teamwork. We don’t have any strict rules for the people working, while we see people working hard to maintain a healthy work environment themselves. We try to provide a safe and caring environment to each ‘Tudipian’. As we have a diversified environment in our company because of people living in various countries, speaking different languages, and having different lifestyles, Tudip connects them all in the same work culture platform so that they can shine in their way without any boundaries.”

PARTING WORDS

Dipti is a fabulous leader and highly skilled entrepreneur setting new parameters for future leaders, especially the ones who are planning to enter the software solution arena. Before signing off, the visionary leader shared some words with our global readers and with her potential clients out there by asserting,

Dipti Agrawal

CEO & Co-Founder

TUDIP TECHNOLOGIES: A VENTURE WITH NEW AGE SOLUTIONS

Bill Gates has well asserted, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” The IT sector is booming day by day, and so the ventures operating in the same. One such leading venture is Tudip Technologies which is revolutionizing the IT arena under the stewardship of Dipti Agrawal. The company is providing a plethora of exclusive tech-driven solutions, including Cloud Computing, Software Development, Mobile Applications, Web Applications, Testing, etc. Conceptualized in the year 2010, the company is leading the software service domain by following a valuedriven approach. 51

“Tudip is led by Integrity, innovation, and serenity. We strongly believe in Integrity to support our teamwork, Innovation to propel us forward with passion, and strive to achieve Serenity for our clients after the problem is successfully solved by us.”

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

TOURISM

RIDE INTO THESE 7 NATIONAL PARKS FOR AN

AMAZING JUNGLE SAFARI Walking into a zoo while sitting on our father’s shoulder and asking them about the who’s who of animals during childhood was always the biggest fantasy of every child. But, unlike a zoo, a wildlife sanctuary doesn’t capture animals, so here Jungle Safaris are the way to watch your favourite animals drooling around the forest, from a threatened tiger to a furious rhino, we want to witness everything. So, we’ll tell you seven places in the country where you can catch the beauty of animals. • Jim Corbett National Park, Uttarakhand Jim Corbett National Park, situated in Uttarakhand is India’s first and oldest national wildlife sanctuary, and it is acclaimed as a heaven for the adventure seekers and wildlife junkies. While there are rare chances of actually spotting a tiger inside this park, you might see one that is not baited or tracked. Also, it is one of the few parks with wild elephants in northern India. And we must say that a jeep safari is worth a try inside this park. • Kanha National Park, Madhya Pradesh Madhya Pradesh is your best bet if you want to do some ‘tiger spotting’. Here, a trip to Kanha National Prak, located at Mandla is a go-go. In this gigantic location, the woods are massive, but thanks to the park’s colossal core area, protected by a wide buffer zone, you can go deep into them. The royal Bengal tiger, leopard, Barasingha and the Indian wild dog have a large population. In a horse-shoe-shaped valley spread over 940 sq km, you can see elephant safaris in this park. • Sunderbans National Park, West Bengal As the Sunderbans are part of the largest delta in the world, created by the Ganges, Brahmaputra and Meghna rivers, they are densely covered by mangrove forests. It has one of the country’s largest Bengal tiger reserves, as well as an array of birds, reptiles and invertebrate animals, such as the salt-water crocodile! And what’s more, not in jeeps, but in canoes, you’ll sign up for their safaris. • Bandhavgarh National Park, Madhya Pradesh The highlight of Bandhavgarh National Park is that it has the highest population of tigers in the world, so it is not difficult to spot a tiger in this place. The nearby Tala village, which has a great choice of accommodation, suiting all budgets, is another tourist attraction while visiting the park. Here, you have the luxury of enjoying your elephant safari. • Kaziranga National Park, Assam Located in Assam, this park lies between Nepal and Bangladesh, the northeast of the narrow neck of land, and has a landscape of pristine forest, tall elephant grass, marshes and shallow pools. You can see two-third of the world’s Great Indian one-horned rhinoceros’ population here, and a World heritage site. Elephants, wild buffaloes, monitor lizards, and water birds are also rich in it. Your choices include a private jeep tour or an elephant trip.

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• Gir Forest National Park, Gujarat The wildlife sanctuary of Gir is home to the last wild Asian lions left on earth. But there is zero chance of seeing a tiger here because it doesn’t have tigers. The second most common predator found in these forests, aside from lions, is the leopard. The park offers many fantastic drives, in jeeps, through scenic areas. • Ranthambore National Park, Rajasthan Visit this 1,334 sq km park in Rajasthan if you want to see the tiger in its most majestic avatar. Here, even during the daytime, you will spot the tigers when they are busy preying. As a result of the pictorial ruins that dot the wildlife park, it is also counted as a famous heritage site.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

RNI No. : DELENG/2018/76695

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA