Kajal Dobhal
A plethora of companies wish to make a difference to the world we live in and go the extra mile to actuate their aspirations into a living reality. Inspiring indeed! Since its incorporation, Business Connect has been in constant pursuit of providing some useful and outstanding content to its global readership. And now, with the monthly publication of the ‘Company of the Year 2022’ issue, our squad is investing immense time, energy and brainpower into covering most of the business-related happenings across the globe. The impact of our presence has been seen in our offerings in the form of information, ideas and solutions shared as engaging content that adds substantial value to the entrepreneurial ecosystem. And in this edition, actionable strategies are at the forefront of our focus. The success of a company is determined by the series of efforts aligned consistently with other factors and conditions. If one aspires to chisel a leading enterprise from an entrepreneurial venture, then the value one serves to its customers and its steadfast commitment to excellence can make a difference, regardless of industry. Business leaders who paid heed to these simple yet quintessential aspects have marvellously seen thumping success. In this neoteric edition- Company of the Year 2022, we are putting forth the triumph tales of such exemplary exclusive companies that have made some boldest moves, lately. Going through this latest issue, you will be amazed to read about Brand Strength factor and how it can help in the sustainable growth and management of a business venture. Our team has aptly knitted the success tales of some stupendous companies, leadership styles of their respective senior executives and a lot more in each story to make it a perfect ‘shot of motivation’ to our readers.
Our cover story narrates the success of Specsmakers that is known for its affordability and accessibility proposed in the eyewear space. The intent and vision behind the establishment makes it to our list of inspiring companies. Under the auspices of Pratik Shah who is the founder and CEO, the company has been thriving on five core values- customer satisfaction, employee engagement, development, innovation, social responsibility and financial strength. Similarly, there are more success stories of a few businesses that have been revamping the present backdrop in their respective industries, marking their presence in this issue. We avidly believe our adored readers will be fascinated to dive into the pool of profoundness mentioned in this elegant read!
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I would like to offer my due admiration to our entire team and management for their noteworthy efforts in creating this special edition. I hope our adored readers will enjoy reading this issue as much as our team enjoyed composing it. And last but not the least, it is the humble wish of Business Connect that you always find yourself with good health and high spirits, and with the upcoming gala season, we promise to bring you more enjoyable reading experiences in the future.
COMPANIES ALTERING THE COURSE AND TRANSFORMING THE BUSINESS LANDSCAPE…
Kajal@businessconnectindia.in
5 Follow us on:We are also available on: Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695 Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher. Corporate Office 804, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@businessconnectindia.in Registered Office RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@businessconnectindia.in Publisher & Editor : Abhishek Kumar Dubey Vol - 5|Special Edition|August 2022 Editorial Team Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Maurya Business Head ASHISH KUMAR Senior Marketing Manager Sonia Tiwari Senior Relationship Manager Reshmi Mishra Corporate Team Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Kazim Barati Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta Data Research & Analysis Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja Finance Team Monika Aggarwal | Gaurav Singhal Creative Director ASHUTOSH OJHA Creative Team Rajat Pathak | Sakshi Negi | Tarun Sharma | Sapna Soni | Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Anurag Tiwari | Ashish Gupta www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
STORYCOVER 10 BRIDGING THE GAP BETWEEN AFFORDABILITY AND QUALITY IN THE EYEWEAR LANDSCAPE… SPECSMAKERS Page No. Pratik Shah Founder & CEO www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 6
ContentTableof GAZELLA INTERIORS 26 A Company On A Mission To Upgrade The Interior Realm Motivation 22 Benefits of reading Magazines and Newspaper Eleevate Overseas 20 by Mahesh Parmar, Assisting Students in Fulfilling Their Dream of Studying Abroad Success Story 16 Meet Jim Walton-The CEO of Walmart-Biggest Retail Chain of the World Shloka Concepts 42 Shloka Concepts is an innovator and entrepreneur with over a decade’s worth of experience as a digital business leader. Networth 38 Facebook, Net Worth, Plans, Share Market, Launches, And More QUALITYKIOSK 36 The Employee-Centric QA Firm, is All Set to Conquer the Digital Tides with its Intuitive and Innovative Solutions Lifestyle 34 Top 10 Cleanest Cities in India to explore PRASARNET CONSULTING SERVICES PVT. LTD. 30 Assisting The Business World With A Plethora of Exemplary Services UP2DATE Be connected with the happenings around the world 50 ZOMANT SOLUTION PVT. LTD. 48 Most Profitable Niches With Low Competition 2022 launchpad 44 New Tech Arrivals that can ease your life 7 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
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This cover page is dedicated to the phenomenal growth of Specsmakers that has become one of the market leaders in the eyewear space. With dynamic performance and inspiring business values, the company has grabbed eyeballs in the industry so far. Specsmakers recognized the need of providing high-quality eyewear that could be accessible at an affordable price. When they claim access, it is all about establishing a vast chain of mid-sized stores across metro as well as Tier 1/ Tier 2 cities where anyone could relish the benefit of its exclusive offerings. With its in-house designing, manufacturing and procurement team, the organization has managed to remove the involvement of any middlemen in the process, allowing them to pass-on the price margin completely to the consumersleading to the cost-cutting.
To get to know the company more, we arranged a virtual meet with the company’s founding head- Pratik Shah who walked us through various facets of his venture. We hope this elegant narrative offers you with invaluable insights and ‘food for thought’ to ponder over that may fuel your growth in the business world!
Bridging the gap between affordability and quality in the eyewear landscape…
Specsmakers
Basically, we are an offline retail, attention to detail, brick and mortar eyewear business. Our online channel is more of a discovery and acquisition platform but offline one plays a major role in the transaction process,
Pratik Shah Founder & CEO
Kajal Dobhal|Business Connect
THE USPS What is it that makes Specsmakers stand out from the crowd? Well, not just one but there are multiple aspects to it. Several parameters make them a primary choice of the customers seeking eyecare products. A few of the worthy mentions are as followscost(affordableWallet-friendly price) 14-Day return policy Unconditional warranty on every product designs Exceptional Customer Service
Specsmakers is a zestful organization that takes immense pride in acquiring 13+ years of experience in the retail business- witnessing an incredible growth curve. Owning the reputation of one of the leading players in crafting modish, high-quality, eyewear that comes at an affordable price, Specsmakers has chiselled a distinct niche for itself in the space. Today, the brand is being operated across more than 290+ retail stores situated in more than 60 cities across 5 states in South India and also expanding into other cities. It designs, manufactures, and sells its own eyeglasses via its gargantuan network of optical outlets across south India. When asked about the motive behind the establishment, the leader explains that the focus was on reinventing the eyewear shopping experience and exceptional service with an unprecedented level of quality and convenience to provide a pleasurable and comfortable experience for all. The mission statement asserts providing the bestin-class vision via the most customer-centric, advanced, comfortable upgraded and costeffective eyewear to all. As per the founder, every individual deserves effortless access to affordable eyewear that should become the reason for their enhanced lifestyle- to see the world better.
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A BRIEF OVERVIEW OF THE COMPANY
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COVER STORY
HEAVILY OBSESSED WITH CUSTOMER-CARE
Needless to mention, the USP is high product quality, niche marketing strategies where value for money from the customers is their foremost priority. It has specialized in both core and non-core categories of eyewearbe it spectacles or sunglasses, lens solutions, optical lenses and services such as eye-testing facilities. What is even more fascinating is the presence of expert and experienced optometrists at every outlet, customer-loyalty programs, free servicing offer and concrete product guarantees. In sheer pursuit of lucrative customer relationships, Specsmakers has developed unique marketing strategies to increase its customer reach effectively. For this purpose, it televises its outstanding products utilizing social media channels such as YouTube, LinkedIn, etc.
Customer centricity is in the DNA of the organization. No stone is left unturned by the teams to ensure it. We ensure that NPS of our stores, Google Feedback, customer satisfaction survey, etc, are given the top priority in our overall business operations. The whole idea is to allow the customer-base to feel comfortable as well as trustworthy with us. Our mantra asserts no unhappy customer due to product issue or service quality, ergo, we maintain high standards of our offerings at any cost. Also, we are intensely converged on improving the in-store experience for our valued customers. This is in line with the fact that if we serve a customer with a memorable experience, he will associate with you for a lifetime alongside ensuring word of mouth marketing across his personal networks, conveys Pratik
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LTV is the Lifetime Value of the customer but for Pratik it stands for ‘Long Term Value’ when it comes to offline retailing where in-store experience plays the significant role of a key distinguisher. This customer-oriented ideology is quite commendable and has been a predominant factor in the exponential growth of Specsmakers till present date. He is so customer centric that the email for customer complains is also personally checked by him to ensure every ticket raised is closed with a high level of satisfaction. He says that we own our entire supply chain from design manufacturing, procuring and selling, and we have to ask no third party vendor for their approvals for any issues then why not give the customer the solution.
Employee Satisfaction Survey is equally crucial to Specsmakers’ leadership panel. In the retail industry, apart from customer satisfaction surveys, product satisfaction surveys, and employee satisfaction surveys have to have the highest possible numbers. It is quite imperative for the success of the business.
EQUAL EMPHASIS ON ESS
“This is the secret sauce to keep everyone happy and content in the entire ecosystem right. Also, it is quite essential that your product is sold by the right employee. Our whole business model is like employees should keep customers happy while employee well-being is the responsibility of the management! The whole process is vice-versa,” explained Pratik.
TAKE ON R&D
Owing to our R&D only, we happened to become one of the pioneers to launch a range of computer-light protection eyeglasses for the kids during the covid-19 crisis. A child being exposed to the blue-light radiation emitted by PCs, tablets, laptops,iPads,etc, was a major trigger to this product line unveiled by us within a short span of time. Our latest product line, ‘Charms’ is also the result of an effective R&D process only where kids could modify or customize their eyewears as per kids always wish to wear voguish spectacles, Not only this, Specsmakers has come up with an innovative and newfangled range of eyewear that could be used while being indulged in the sports activities. Here, the product is slip-proof, water-proof and scratch-resistant. revealed the leader.
A Happy Employee will have a smile on his face and keep the customer happy. In retail the PEOPLE is a very important parameter and they are the executioners at the front end. In our company the policies towards employee satisfaction is quite important and hence we reward pure employees on incentives and benefits very efficiently.
For any business leader or entrepre neur, R&D is a daily practice of his work 24*7 where he researches various products, industrial developments, emerging categories, etc. Team Specs makers is also in constant pursuit of developing out-of-the-box products that could make a difference at the ground-level.
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“Bagging awards and recognition was never what we intended for. We as an employer were able to keep over 1000+ employees safe and secure even amidst the most challenging times of the pandemic while keeping a check on their survival requirements too. This is what we pride ourselves on and we consider it as the biggest accomplishment and milestone so far, despite being featured and awarded by numerous media houses and publication houses across the nation. As an entrepreneur, adding the numbers is only another landmark for me, not the milestones.
“This question is quite simple but is equally difficult to answer. Who would have thought of the covid-19 crisis hitting the world with such a gargantuan impact? Future is always unpredictable. But still for the next five years, we have envisioned to walk the avenue of growth and sustenance with a bigger presence where we see ourselves as a profitable organization escalating higher aloft organically. Our franchisee network is expandingeffectively across the southern states and our expansion is also focussed there. We plan to move to 600 stores in the 5 states of south with a deeper presence in every state in the next 2-3 years.
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Specsmakers never aspired for any professional recognition or crossing any forthset milestone. What the core leadership team has found the most cherishable part of doing this business is to be able to provide immense employment opportunities to the countrywide population.
Conventionally, the eyewear space has undergone the process of growth through the retail segment only. Well, Specsmakers majorly works offline where its retail stores are what it prioritizes at the forefront but accordingly ensures to operate while blending the offline and online modes of functioning. But, it doesn’t assert the fact that it won’t consider technology at all. From relying on a robust ERP solution that interlinks various facets of its different operations to ensure an online presence, a little bit of tech inclusion is there. Even they began online retailing via Shopify, but only for establishing an omnichannel network. Though not very much tech-aligned, the organization puts a bird’s eye view on retail where to emerge as the sturdiest retail chain in the Indian eyewear market is its steadfast focus. We use technology in customer acquisition, customer retention and customer engagement. We also provide 3D VIEWING of eyeglasses online and give the customer a 360 degree experience of seeing our stores and collections online. But we prefer the customer to walk-in to our nearest store and get a greater experience of our product, employee and service.
Alongside chasing for expansion, double-pitched growth and increased number of stores, we put intense emphasis on keeping our bottomline healthy and focusing on the business with a 360-degree approach,” concluded the founder.
CREATING VALUE AT THE GROUND LEVEL
IS IT EQUALLY TECH-ORIENTED?
WHAT’S UP FOR THE FUTURE?
What I consider a milestone is the fact that my organization has been able to sustain as well as grow with time while being in sync with the holistic growth of our workforce as well, “asserted Pratik Shah.
person by Forbes from
CARLOS SLIM HELU
SLIM
richest people in the world.
Lebanon,
Mexican
Carlos Slim Helu is counted among the This businessman has got enormous rated as the world’s richest 2010 and 2013. Elon Musk has risen to the top position as of 2022, while Carlos Slim continues to rank thirteen. know about his journey. Slim Haddad (real Christian from and Linda Hel Atta welcomed Slim into the world on January 28, 1940, in Mexico City. His father, who was a businessman and a real estate investor, taught him finance, management, and accounting, as well as how to evaluate, understand, and comprehend financial He also stressed the value of maintaining
accounts.
CARLOS HELU
Let’s
name Khalil Salim Haddad Aglamaz), a Maronite
correct financial records.
A Passion that Made Him One of the Richest on the Planet www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 16
stakes in numerous Mexican corporations through his conglomerate, Grupo Carso, SA de CV, gathered interests in the financial, insurance, construction, energy, mining, retail, and publishing industries. Slim was
“The biggest things in life are not materials.” - Carlos Slim QUICK FACTS • Name: Carlos Slim Helu • Nationality: Mexican • Net Worth: $ 78 billion as of June 2022 • Education: Civil Engineering from National Autonomous University of Mexico • Occupation: Businessman, Investor, Philanthropist • Date of Birth: January 28, 1940 • Age: 82 • Place of Birth: Mexico City • Marital Status: Married • Spouse’s Name: Soumaya Domit (passed away in1999) • Children: 6 • Spoken Languages: English, Spanish • Hobbies: Travelling, Sports & Fine Arts EARLY LIFE Julián
Slim graduated in civil engineering but showed a keen interest in economics. Having finished his engineering degree, he went to Chile to study economics. Slim, who received his degree in civil engineering, has acknowledged that his aptitude for mathematics and experience with linear programming gave him a competitive edge. This was especially true when it came to evaluating prospective companies’ financial statements to make business decisions and consider potential investment acquisitions.
PHILANTHROPY
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Soumaya Domit and Carlos Slim have been married since 1967. In 1999, his wife passed away. She was looking after various humanitarian projects. Carlos, Marco Antonio, Patrick, Soumaya, Vanessa, and Johanna are Slim’s six children. His three oldest sons hold prominent positions in the businesses that Slim controls, with the majority of them taking part in the daily management of Slim’s commercial empire. In 1999, Slim underwent heart surgery. Slim loved math, cosmology, and history in high school. Slim stated that he does not plan to remarry. Surprisingly, Slim saves all of his financial information in handwritten notes rather than using a computer in his Heworkplace.oftenmakes the joke that he can’t keep track of all the businesses he oversees because of the size of his large economic empire. Slim is a well-known supporter of Legion of Christ, a Roman Catholic religious organisation, and he is a Maronite Catholic.
With a net worth of $56 billion as of 2020, Carlos Slim Helu was one of the richest people in history.
He persisted in expanding his control over telephone communication firms in 1990 with the expectation of eventually owning the Mexican government’s Telmex phone corporation. After acquiring the business, he quickly created a US equivalent of “Telmex” and even invested in “Tracfone,” a US mobile carrier. After having heart surgery, he started delegating part of his everyday tasks to his kids and stepped back from the business world.
Carlos rose to the position of being The New York Times Company’s largest individual shareholder by January 2015.
The New York Times Company, Saks Fifth Avenue, Telekom Austria, and Volaris are just a few of the largest corporations Carlos continued to invest in during the 2000s.
PERSONAL LIFE
Slim was listed by Forbes as one of the most generous donors in the world outside of the US in 2019.
Slim bought a government savings bond when he was 11 years old, which introduced him to the idea of compound interest. He ultimately compiled a personal ledger book, which he still has, of every purchase and business transaction he did. He bought shares of a Mexican bank when he was 12 years old, which was his first stock. By the age of 15, Slim had acquired stock in Mexico’s largest bank. He started working for his father’s business at the age of 17, earning 200 pesos a week. He was pursuing his studies in civil engineering from the National Autonomous University of Mexico while lecturing in algebra and linear programming simultaneously.
With regard to Bill Gates and Warren Buffett’s pledge to donate at least half of their wealth, Slim has expressed public scepticism about it. However, his spokesman claims that as of 2011, he had given his Carlos Slim foundation US$4 billion, or around 5%, of his total wealth. Slim has reaffirmed his strong support for philanthropy and advised aspiring businesspeople that men in business must do more than simply give; they “should participate in solving problems”.
CAREER Carlos began his professional career by founding his own brokerage after receiving years of business training from his father. He would fund small, one-man businesses, and by 1965, his company had expanded to the point where he could incorporate other enterprises or even acquire them Althoughoutright. he did invest in a wide range of enterprises, his primary areas of interest were mining, construction, and real estate. By 1966, his net worth was estimated to be approximately $40 million. He kept putting money into investments, and by 1980 he had combined his shares into a holding company known as “Grupo Galas.” Oil prices fell dramatically in 1982, which had a significant negative impact on Mexico’s economy. As a result, he increased his stake in the company and began investing in foreign businesses; soon, he owned 50% of “The Hershey Company.”
Slim established three non-profit organisations with a focus on Mexico City: one for sports, one for the arts, education, and health care, and one for downtown revitalization.
20 MOST PROMISING ST RTUPSTOWATCH-2022
Further, Mahesh Parmar apprised, We are proud to share that our student visa success ratio is one of the finest in the domain - 95%. We are helping maximum students fly to their college/universities of choice in order to realise their potential is one of the highest achievements for us.
Bringing over 2 decades of extensive expertise in different industry verticals, the company’s founder and CEO, Mahesh Parmar, is the flagbearer of horizontal and vertical growth the organisation is Evolvingwitnessing.since its inception, Eleevate uncommoditizes overseas education to set Eleevate Overseas the highest standard in recognising students’ profiles, thereby ably guiding them to the path of their potential. Its mission is to equip aspiring students with appropriate guidance and knowledge to elevate their lives & write their own futures.
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Mahesh Parmar
‘‘ ‘‘ by Mahesh Parmar, Assisting Students in Fulfilling Their Dream of Studying Abroad
Founder & CEO
DYNAMIC LEADERSHIP Mahesh Parmar – Founder & CEO With excellent expertise in “Overseas Education” for the education, events & media agencies, Mahesh Parmar holds over 22 years of professional experience. He has excellent knowledge & experience needed to create opportunities for the students aspiring to study aboard & elevate their lives. This comes from his 2 decades of professional journey. In addition, he has worked in the overseas education industry for more than 3 years now, leading to the foundation for Eleevate Overseas.
The core objective of the organization was to fuel the ambitions and aspirations of students who want to pursue higher education in a foreign college/university. Today, Eleevate Overseas perfectly fits in the modern entrepreneurial ecosystem establishing the right balance, delivering efficient services, and adopting technology to enhance the user experience and ensure consistent Envisionedgrowth.to become a preferred Mentor responsible for shaping lives through unbiased & honest guidance and support for overseas education, Eleevate performs as a one-stop solution for its target audience as it offers endto-end overseas education consultancy – covering everything from counselling and consulting to documentation and Thedeparture.foundation of Eleevate overseas was laid about 3 years ago, but the materials to build a steady and strong structure were being perfected for over two decades.
A large number of Indian students today decide to pursue overseas education because of new opportunities opening up there. The rise in the number of students interested in building a global career has contributed greatly to the demand for overseas education consultants by leaps and bounds. Upon realizing the probable importance of overseas education consultants in India Mahesh Parmar took the foundation of Eleevate Overseas, an education consulting service.
Puja Bhardwaj|Business Connect
THE ENIGMATIC FUTURE OF ELEEVATE OVERSEAS
ELEEVATE MARKETING & ADVERTISING ‘SPIRIT’ To bring uncluttering and un-commoditizing overseas education!
The young nubile young minds are not just commodities to be sent to a college, university, or a country in order to make a hefty commission. Each and every one of these students is a potential game-changer in their own interests and Theirspecialisations.strategy, instead a spirit, is to help the students identify the Eleevate team who would recognise them as one.
In recent years, start-ups have successfully integrated technological advancements into their operations, particularly during the COVID era. However, before the pandemic, they have already employed technology to “humanise” their services and R&Dproducts.isinevitable, according to Mahesh. His belief is based on the following simple yet profound fact: People evolve, and their preferences are bound to change. A robust and dynamic R&D framework ensures that the company not only keeps up with the times but also gets ahead of them.
Aiming for excellence will be more fruitful and satisfying than aiming only for success. Success is a part of excellence and not the other way around. Mahesh Parmar quoted, Let us be kind towards the young ones, especially the teenagers. Offer them a word of advice – in all likelihood; they would ignore it. But do share your ears and attention. That is what they need.
ELEEVATE’S TAKE ON TECH EVOLUTION AND R&D
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ELEEVATE’S WORK CULTURE
The Key Driving ForceFrom the leadership to support staff, Eleevate has an open-door policy. Everyone – irrespective of their hierarchy – is available for a one-to-one. The firm has always maintained a multi-connect strategy to connect with students / families at multiple levels based on their comfort levels. The company acknowledges and appreciates cultures, ethnicities, and orientations and does not tolerate any disrespect towards either of them. It is a massive enabler in strengthening trust, pushing people to go that extra mile when they feel taken care of.
We want a maximum number of students and their parents to know about us. Specifically, the ones who want to study abroad. We would like them to know about our counselling culture and assuage their concerns about studying abroad. To this effect, we have planned to expand our reach physically and digitally, asserted Mahesh Parmar. One of their ambitious plans is to create a comprehensive database of data and information about all international schools and institutions that is updated in real-time from students’ perspectives. This would empower the students to access information hitherto challenging to obtain.
A PIECE OF ADVICE TO THE BUDDING ENTREPRENEURS
Mr Parmar shared his thoughts on leadership, saying that it involves Setting standards of excellence, going above and beyond our expectations, and enabling others to reach their full potential. A leader at the highest level is anyone who consistently and successfully accomplishes this.
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Our life seems to be too packed to read newspapers or magazines these days. This is why the majority of us skip this practice which used to be quite common in previous generations. Our parents read the news more frequently than we do now, and that practise appears to be fading
Let’s explore some of the great “Advantages of Reading Newspapers and Magazines” in more detail.
Benefits of Reading a Magazine
On our smartphones, tablets, and other devices, we can now access any print media online. Newspapers and magazines are accessible everywhere, from the most rural regions of the country to the largest cities. Technology has provided a solution to the accessibility issue.
There have been proven benefits of reading a magazine or newspaper. They not only update you on the happenings of the world, but also make you an expert of your field, brush up on your language and enhance your writing skills. You find yourself up to date with the latest development occurring across the globe. They make you a lady or a gentleman.
Benefits of reading Magazines and Newspaper
The USP of a magazine is that it comes with lots of pictures. Visuals are more appealing to the human mind and stay longer in our memory naturally. The pages are glossy and durable. They present information in a very sophisticated way which attracts their readers. Here are some benefits of reading a magazine.
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It is evident that traditional methods of reading newspapers and magazines are being replaced by new ones as a result of the development and spread of technology. News is manually crafted to grab the reader’s attention and is even offered in a condensed style. Numerous news applications offer their customers notifications/updates in the form of electronic newspapers and news tidbits.
light reading or who cannot concentrate on a book for more than fifteen minutes at a time.
1. Give you expertise in a Niche There is probably a magazine covering a related topic in almost every field of knowledge that exists. When it comes to magazines that cater to specific interests, readers have a wide range of options, including women’s magazines, science and technology magazines, sports magazines, Reader’s Digest, fashion and lifestyle magazines, photography magazines, and health magazines. Consider purchasing a subscription to Vogue or Harper’s Bazaar if you enjoy fashion. Regularly read Time or Forbes magazines if you want to stay informed on all things business-related. By reading publications, you can broaden your knowledge about a certain pastime, market, or interest.
4. Keep an eye on the changing trends Information is gathered in magazines in a glitzy, appealing style for the reader. Whether it is a general lifestyle magazine or one on a specific topic, they all include relevant information about the most recent trends. Watch for shifting trends, whether they relate to regional news, a fresh accessory, the newest Justin Bieber tattoo, or viewpoints on a proposed law in your province. It’s enjoyable and simple to read through magazines. This makes them perfect for readers who prefer
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The life of a newspaper is one day but if you read it regularly, it enriches your life by giving all rounded information regarding the life. From politics to sports, from health to education, everything they cover. Probably, the solution you were looking for of a problem, you find it in the newspaper.
Newspapers are published with the primary goal of giving their readers the most recent information on events taking place both domestically and overseas. You must be aware of the level of political stability in your own and other nations if you regularly read the newspaper. What’s happening in the world of sports, which team is winning and which is losing, which new style is popular, information about finances and the stock market, travel, catering, health, and related information, the most recent scientific discovery, and information about new products, mobile laptops, etc. that are being introduced to the market?
Reading the news not only increases one’s knowledge but also benefits growth in other ways. Reading the news voraciously and consistently helps improve one’s language and vocabulary. Additionally, it can aid in the formation of a bigger picture and an understanding of how everything— including the economics, politics, and the environment—is interconnected.
3. Improve your language proficiency and vocabulary
Here are the benefits.
2. Information about regional advertising
2. Pass the time while Learning While flipping through the pages of a magazine might seem like a fun way to pass a dull afternoon, you might actually learn a lot from it. You never know what news you keep up with, which is one of the best things about reading magazines as a hobby. While you peruse a magazine in the waiting area while you wait for your turn, you might not consider this. However, you might credit that publication if you later recall a fact during a conversation.
1. Detailed information about global happenings
Benefits of Reading Newspapers
3. Great Stress Buster Your mind will certainly relax and your stress levels will decrease if you read periodicals about your field of interest. Just picture yourself feeling energised and active after reading your favourite magazine. A lot of random ideas and inspiration can be found by flipping through magazines. Alternatively, if you come across anything intriguing that you wish to read later in the day, it can lift your spirits.
Another significant benefit of reading newspapers is that you can read advertisements for a variety of products and services, such as jobs, marriages, education, coaching, shops, discount coupons, trading, and real estate, that have been published nearby.
Any exam or competition in life can be won with knowledge and a persuasive speaking style. Newspapers are a simple way for students to learn about current inventions and discoveries that are relevant to their courses. When preparing for competitions, contests, and quiz shows, these are a gold mine of knowledge for pupils. With these, kids can acquire original insights into what is happening right now and what is fashionable right now.
8. Set off more positive habits
• enhances reading and writing abilities
Conclusion Reading newspapers and magazines is a habit which starts from the very first day. It makes your life easier and makes you a well-informed person. If you think that you don’t have time to read, then probably you are saying that you don’t have time to develop yourself. Don’t wait, and start the subscription of your favourite magazine or newspaper right away.
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• Detailed information about global happenings
Q.1- What are the “Benefits of Reading Magazines”?
• Improve your language proficiency and vocabulary Know About the Most Recent Innovations and Discoveries
• Ideas for Researches and Projects Best Way to Improve General Knowledge
•
As previously mentioned, reading the newspaper first thing in the morning as part of your routine is an excellent habit to form. In reality, it encourages more frequent reading of non-electronic books. Anything that isn’t online or coming from the television, whether it be books, magazines, or anything else. These non-electric sources also make us feel more at ease. They are also excellent for honing our ability to concentrate. It’s true that reading a text on paper makes it much simpler for us to read it cover to cover. Critical thinking and a desire to learn more are two more positive habits that result from reading the paper. People are inspired to learn more about a topic by reading a fascinating newspaper article. Additionally, it encourages critical thinking by refuting the reader’s preconceptions about the subject and forcing them to consider what the article is actually saying.
•
4. Know About the Most Recent Innovations and Discoveries
Magazines produce a highly sensual reading experience that enhances memory because they prioritise visual aesthetics across their pages, not only on the covers.
Q.2- How is reading newspapers useful to students?
• Information about regional advertising
FAQs
Q.3- What is the importance of reading? Your intellect is stimulated in many different ways by reading. Comprehending what you read is the first step in processing it. Additionally, reading aloud can jog your memory, enhance your analytical thinking, and even expand your creative thinking.
6. Best Way to Improve General Knowledge
You may build your knowledge of a variety of topics, including politics, sports, entertainment, science, and more, by reading the news. In the event that Science discovers a treatment for diabetes, for instance, you can stay up to date on the most recent advancements achieved in that discipline. Reading the news keeps you informed and involved all the time. Let’s recognise that news reading can have a number of connected advantages that can lead to knowledge expansion, a decline in illiteracy, and ultimately a more informed and responsible society.
7. Enhances reading and writing abilities
• enhances reading and writing abilities
Students must complete numerous research projects and cope with their schoolwork in both high school and college. And in order to do this, they must look for new concepts, innovations, and better designs. Because practically recent searches are covered in newspapers, they are a convenient way to find information on a variety of topics. Newspapers not only broadcast ideas, but also news on numerous discoveries, debuts, and establishments, which is really important for taking initiatives.
As they encourage readers to become active learners, these are the ideal sources for fostering high reading ability. For everyone, but especially for students, reading newspapers is a beneficial hobby. They develop a strong command of reading the language over time. A person’s writing and reading skills are also improved by reading the newspaper because it contains many challenging terms that could be confusing to a layman. To find out more information on this subject, visit this specific URL. The likelihood of having improved reading skills and a strong vocabulary increases if daily newspaper reading becomes a habit.
5. Ideas for Researches and Projects
GAZELLA INTERIORS Biju Chandran Chief Executive Officer www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 26
The leader of Gazella Interiors and Alanza truly believe that innovative ideas come from our thoughts and not from any external factor. We are the one who has to constantly be active and engage ourselves to ensure that there is no dearth of innovative ideas. Hence, he uses his quality time to think about the next big thing for the company.
“To get a clear picture and motivate myself as a leader, I follow various books and online content that provide immense value to me and help me stay ahead in the market. Some of them are Rich Dad Poor Dad, Who Moved My Cheese, Believe in Yourself, Secret, YouTube videos of Jack Ma. I truly believe that Professionalism (the ability to think from the client’s side) and genuineness are some of the qualities that I look for in my employees. Our work culture is one that of a family, we work and grow together. We have regular meetings where we look at the issues that we are facing and address each one, one after the other. To ensure recreational work, we have regular trips and group activities to ensure collectiveness and coordination between the teams,” says the Founder.
THE SOURCE OF MOTIVATION
INTERIORS
The American Interior Designer, Albert Hadley has well-quoted, “The essence of interior design will always be about people and how they live. It is about the realities of what makes for an attractive, civilized, and meaningful environment, not about fashion or what’s in or what’s out. This is not an easy job.” Interior design is indeed one of the complex tasks that deal with transforming spaces into beautiful environments to live and work within.
Here, Business Connect is back with an other inspiring journey of a remarkable venture and its passionate leader. Gazella Interiors and Alanza are two interior de signing companies that are setting higher standards in their respective realm with their unique ideas and implementations. Our editorial team had an interesting virtual session with the leadership pan el and the founder of the ventures. The management team shared numerous un known facts about the company and its overall journey so far. We truly hope and desire that this fascinating read will sure ly inspire the upcoming entrepreneurs out there and will encourage our global readership members to break their barri ers and chase their dreams.
PARTING WORDS
The company scales the success ladder at a brisk pace by following its vision to bring the company to a million-dol lar venture in the coming years. “We are planning to expand in the next year, associ ating with various international brands and opening Trivandrum’s biggest interior show room. Within the next six months, we will be entering the manufacturing segment also, focusing on the manufacture of interior prod ucts.”- Founder, Gazella Interiors.
Explaining to us the exclusive portfolio of the company, the Founder enunciates, “For me, business was a beginning of a new life. I wanted to be a businessman since my childhood. My ambitions and efforts clearly explained to people that my utmost desire was to always be first and at the top in everything I do. But I believe that life had different plans for me. I was in the Kerala police for the last 10+ years, and during that point, it hit my mind that there is a need and high time to bring a change in my career. Hence, I entered the business realm with lots of passion and dedication for the same. The desire to do things well is ingrained in my mind, and my passion for business has led me to resign from my job (which many at the time considered as a well-settled life).”
Being analytical in decision-making skills makes the founder look at all ends before any decision is taken him. “I think, reflect, and try to find out if there is something close to a perfect solution. If there isn’t, it’s time to start from the beginning. There is no problem without a solution and there is no challenge without an answer. Moreover, I believe that my people skills and financial discipline makes me stand apart as a leader. I prioritize customer relationships, and I always stand and think in the shoes of my customers to understand the factors that would need to be addressed,” he adds.
The company has completed 400+ proj ects in the last six years. The team has worked with several chains and multi nationals, hospitals, government offices, and so on during this time. The company has also bagged the award titled- Met ro MSME Best Preferred Interior Brand in Trivandrum 2022. And in the coming years, the team looks at the company as one that would cross the 500-crore turn over in the next five years. Before sign ing off, the passionate leader encourages the budding entrepreneurs out there by quoting, “Be passionate, and everything will come to you.”
27 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA Gulshan Parveen|Business Connect
GAZELLA
COMPANY PORTFOLIO
One of the first things that the founder looked at when he entered the business domain was what can he bring new into the particular sector to fill the gaps in the same. One of the major challenges the interior segment was facing at the time was the lack of quality materials. “We handpick the best material available and offer choices to our customers. That way, we have been able to have completely satisfied clientele that becomes our lifelong customers,” says the founder.
A COMPANY ON A MISSION TO UPGRADE THE INTERIOR REALM
The service panel of the company comprises a complete package of Digital Marketing Services, which includes organic and paid marketing, email marketing, social media marketing, influencer marketing, and other forms of digital marketing. Also, it offers other services such as bespoke development of Enterprise applications which makes the life of decision-makers easier. Pasha says, “Our competitive advantages are our knowledge. Our products and services and all our marketing strategies revolve around the knowledge that we gather from working with clients from different parts of the world. Each region, each country has different goals and different metrics to measure success. We garner the knowledge and data accumulated from different projects to make sure we give only the best to generate business for the people.”
Before signing off, the inspiring leader affirms, “There is a saying ‘Slow but steady wins the race’. Dedication and Adaptability are what count to building a great company. Businesses are everywhere but one must understand the true potential of their services or products and the demographics especially identifying the masses, who will be mostly benefitted from it. Be honest and dedicate yourself to the mission. Procuring funds from investors or getting into the unicorn club should not be the goal. The goal should be whether you are bringing positive changes to the world with your products and services. Your business model should be sustainable in the long run going on for generations.”
The company aspires to become a frontline branding company in Eastern India with a primary focus on cumulative marketing exercises driven by data from multiple data points and developing meaningful decisions and strategies for better visibility and business for our client companies. We will be venturing into IoT, Intelligent Apps connected with branding exercises, and Cloud Server Architecture implementation along with the improved and AI-driven web and smart applications.
PARTING WORDS
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WHAT NEXT?
Pasha Sanyal Managing Director Gulshan Parveen|Business Connect
Business Connect is a great appreciator of every business platform out there, which is engaged in providing high-end solutions and transforming the business world. Here again, we are back with another exciting tale of passion and inspiration. Our editorial team had an interesting and joyful virtual meeting with the leadership panel of Prasarnet Consulting Services Pvt. Ltd. In conversation with us, the MD of the company, Pasha Sanyal shared numerous exemplary facts about the company. He also shared the nitty gritty details of his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers, and we are confident that this success tale will surely add some extra value to the lives of our readers and will encourage them to chase their dreams.
SERVICESCONSULTINGPRASARNETPVT.LTD.
T H E B E S T COMPANY TO FOR 2022WORK
COMPANY OVER VIEW Giving a précised intro of the company, Pasha asserts, “Prasarnet is a consulting company who believes in the success of our clients who entrusts us with their business. With a niche team of marketers and engineers, we try to tap in to every available resource in the digital world to make our clients win their battles in both online and offline channels. Our client response team develops continuous, and seamless communication which helps in keeping the projects on track. The company is committed to earning the credibility of our esteemed clients through outstanding implementation and utmost dedication. Prasarnet aspires to be the best through leadership in technology, world-class professionals and innovation. We are flexible, can adapt to changes and keep ourselves updated with the latest trends.”
ASSISTING THE BUSINESS WORLD WITH A PLETHORA OF EXEMPLARY SERVICES
NEVEREDITIONMISSOUR Follow us on BUY NOW FOLLOW NOW SUBCRIBE NOW I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address HowYourAgeTelephone__________________________________________________________________________________________________________________________City_________________________State______________________PIN___________________________________________________Email(Required*)__________________________________________________inyears_______________Experience_______________Industry___________________Education__________________feedbackaboutthemagazine___________________________________________________________________________didyoucometoknowaboutBusinessConnect?______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our expe rienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. INDIA’S FASTEST GROWING BUSINESS MAGAZINE 33 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
Lifestyle
The efficient garbage segregation and disposal in this bustling, clean metropolis, also known as the Manchester of India, has led to its inclusion on a list of the cleanest cities in the country. You may take in the architectural splendours Teen Darwaza and Jhulta Minar, pray at Swaminarayan Temple, ISKCON Temple, and Vaishno Devi Temple, and unwind at Kankaria Lake and AUDA Garden. A popular destination in this area is Sabarmati Ashram, the home of Kasturba and Mahatma Gandhi.
The vibrant city of Bhopal, which serves as Madhya Pradesh’s capital, has a rich cultural history. The Mughals were the beginning of the city’s long and rich history. It still has a significant impact on the economy of Madhya Pradesh. The stunning Ujjain Fort and the Chandela Tombs are just a couple of the fantastic tourist sites that can be found in Bhopal. It is also called by the name “City of Lakes.”
EXPLORE
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3. BHOPAL, MADHYA PRADESH
CITIES TOP 10 IN INDIA TO
CLEANEST
1. INDORE, MADHYAPRADESH Indore is a beautiful city, and its cleanliness only adds to its beauty. In fact, the city has been named the cleanest city in India for the sixth time—and that too consecutively. When you visit this city, you will undoubtedly comprehend why it is so well praised. In addition, you will learn about this place’s rich cultural legacy. Additionally, you will have a comprehensive list of tourist attractions at your disposal. The must-sees are Lalbagh Palace, Rajwada Palace, Central Museum, Chappan Dukan, and Sarafa Bazaar.
4. AHMEDABAD, GUJRAT
2. CHANDIGARH, PUNJAB Chandigarh, a planned city, is unquestionably one of the cleanest in the nation. This recognition is due to the easy accessibility of spotless public amenities, organised rubbish disposal methods, and immaculate roadways. Some attractions in this city are Rock Garden, Sukhna Lake, ISKCON Chandigarh, Government Museum, and Art Gallery.
“Cleanliness is next to godliness” and people make an effort to keep themselves and their surroundings clean. Cities are also made of those people who believe in cleanliness but still because of administrative apathy, corruption and lack of individual and political will, a good number of cities are not clean enough. These cities need a proper re-evaluation on their garbage management.
On the other hand, there are some cities in India which are quite clean and have been winning awards for the same. In this writeup, we are sharing with you the Top 10 Cleanest Cities in India to Explore. Keep reading!
9. MYSORE, KARNATAKA
Surat is a port city in Gujarat whose name is related to Saurashtra (the good land). Gujarat’s second-most populous city is Surat. It is Gujarat’s pride and pleasure and is referred to as “the city of flyovers”. The city has made great efforts to maintain its cleanliness by implementing sustainable development strategies including solar electricity and the recycling of solid waste, and as a result, it has been classified in the top 10 cleanest cities in India.
Third-most populous in Karnataka, Mysore is a year-round destination for millions of tourists because of its rich past. It is bursting with history, including its illustrious royal lineage, complex architecture, famous silk sarees, yoga, and sandalwood, to mention a few. Another achievement for it is that it has now been named one of the top 10 cleanest cities in India for 2022.
10. NEW DELHI
5. NAVI MUMBAI, MAHARASHTRA
The Maharashtrian city of Navi Mumbai, another name on the list of the top 5 cleanest towns in India, has made it this far by firmly adhering to one mantra. Reducing, recycling, and reusing garbage! You can see both man-made and natural wonders in the city. The Karnala Bird Sanctuary, Bawkhaleshwar Temple, Pandavkada Falls, Wonders Park, and ISKCON Kharghar must all be visited. Here’s another reminder. The city of Navi Mumbai lacks an airport. You may take a flight to Mumbai and then take a driving trip to Navi Mumbai.
The cosmopolitan city of Delhi, which is home to both the contemporary New Delhi and the historic Old Delhi, is India’s capital. Dilli has many characters and is regarded as the city with a heart. It contains everything from ancient monuments to packed retail malls, from an enormous network of the contemporary metro system to the Delhi University campus. What else? To all of our astonishment, the city has now raised the standard and against all chances has been named one of the top 10 cleanest cities in India. Cleanliness is not something which is once done and left. It is a constant effort and needs to be maintained by all the residents and authority of a city every day. This is why the ranks of Top 10 Cleanest Cities in India keep fluctuating. The cities mentioned here have been maintaining their cleanest cities status for a long time. We hope that more cities bring themselves up to the standard of these cities and offer the cleanest experience to their visitors.
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The cleanest city in Jharkhand is Jamshedpur, sometimes referred to as “The Steel City.” The city, which is mostly kept up by Tata Steel, has done well in a number of areas, including waste conversions and door-to-door rubbish pickup. Several well-liked sites include Dimna Lake, Jubilee Park, Dalma Wildlife Sanctuary, Tata Steel Zoological Park, Hudco Lake, Bhuvaneshwari Temple, and Keenan Stadium.
6. VADODARA, GUJARAT
7. JAMSHEDPUR, JHARKHAND
The tourist attractions of Vadodara are numerous. You may travel across time at these enormous structures, parks, and museums. However, there is much to see here for everyone—not just history buffs—including those who enjoy architecture, art, and even inquisitive tourists. Visit Makarpura Palace, EME Temple, Sayaji Garden, Surya Narayan Temple, Sur Sagar Lake, Laxmi Vilas Palace, Sri Aurobindo Ashram, and Nyaya Mandir, among other locations. discussing the current hot subject!
8. SURAT, GUJRAT
Sanjeev Chugh CHRO
Q- BCM: IN LIGHT OF THE COVID-19 SITUATION, HOW ARE YOU ASSURING IMPROVED RESULTS FOR YOUR COMPANY? Mr. Sanjeev: Our foremost priority during the pandemic was to ensure the safety of our employees and their families. And to accomplish this, we worked tirelessly to set up the necessary infrastructure so that all of our workers could work remotely.
Believing that stable leadership is a testimony of trust & consistency in ‘people management practices, QualityKiosk Technologies has successfully won the “The Best Company to work for 2022” title for its highly credentialed and capable team that inspires the entrepreneurial mindset and ‘people-focused culture.
The Employee-Centric QA Firm is All Set to Conquer the Digital Tides with its Intuitive and Innovative Solutions
Puja Bhardwaj|Business Connect QUALITYKIOSK
Beginning with critical domain advisory talent investments, we built a network of practitioners from our project teams who have nurtured and coached upcoming practitioners. When assembling our core team, we carefully identified the top talent and subject-matter specialists in several industry sectors. This has aided in the spontaneous development of our Wetalent.created the QualityKiosk University to nurture and develop the organisation continuously through our Mumbai campus and online platform, LinQ (Learning Intervention for NewAge QKites), we have been able to upskill and broaden the horizons of our 4000+ quality engineering professionals.
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Supported by robust and talented in-house team members with a developing background, QualityKiosk has evolved into the preferred digital transformation and assurance partner for some of the largest global banking, fintech, and digital-first organisations. At the helm of QualityKiosk, is Mr. Sanjeev Chugh, a passionate visionary spearheading the company’s rapid growth in the critical position of CHRO. His dynamic leadership and the entrepreneurial culture at the company demonstrate total mastery of every requisite competency within the organisation.
T H E B E S T COMPANY TO FOR 2022WORK
Mr. Sanjeev: QualityKiosk Technologies was established in 2000 to reinvent customer-centricity in IT and IT-enabled services. To do this, we started utilising cutting-edge technology to develop thorough and intelligent digital assurance solutions that empower companies to provide improved and seamless end-user experiences across their expanding digital ecosystems and value chains.
Q- BCM: PLEASE PROVIDE US WITH A BRIEF OVERVIEW OF HOW YOUR COMPANY’S ENDEAVOUR STARTED.
QualityKiosk Technologies, a top-notch independent digital transformation and quality assurance specialist, is emerging as a global leader in this space for its innovative and exclusive suite of services that are offered with peerless delivery and are equipped with exceptional capabilities in fetching maximum advantages for its clients.
The firm operates from its Mumbai headquarter and offers a versatile and extensive portfolio of solutions, including QA automation, Performance Assurance, DevOps, Robotic Process Automation (RPA), Customer Experience Services, Digital Testing as a Service (DTaaS), Data Analytics, Cloud and Site Reliability Engineering (SRE), Synthetic Monitoring and other Data Science. With its IP-led solutions and domain-specific QA and monitoring frameworks, the organisation provides industry-leading QA and digital transformation solutions to the BFSI, telecommunications, media and entertainment, manufacturing, pharmaceuticals, and automotive industries.
Q- BCM: PLEASE DO ENLIGHTEN US ON HOW YOU BUILT YOUR TEAM. Mr. Sanjeev: We have built our team by upskilling and right skilling our QKites across all levels through QualityKiosk University and with the guidance of expert and experienced mentors in our leadership team. We have a robust talent management program and the best hiring team that helps in building motivated, talented, and dynamic teams for our projects.
The visionary leader, Sanjeev Chugh, in a heartfelt conversation with Business Connect Magazine, shared the essential elements that supported QualityKiosk to achieve this title, the beginning of the journey, and his insights as a successful entrepreneur. Here are the edited excerpts
Testing services • Featured in Forrester’s Now Tech: Continuous Automation and Testing Services Provider Report • Recognized
• Featured in Gartner’s market report titled “Market Guide for Application Testing Services” under PurePlay as with PLEASE SHED SOME LIGHT
generation
Mr. Sanjeev: intend to continue continue to invest next of while BCM: SHARE SOME WORDS OF WISDOM WOULD LIKE TO CONVEY
Mr. Sanjeev: QualityKiosk has been featured in leading analyst publications for its solutions and services:
a significant contender in Everest Enterprise Quality Assurance (QA) Services Peak Matrix ®Assessment 2022 • Awarded
the Testing Platform of the Year 2021 title at the World Quality Summit 2021. Q- BCM:
in the
YOU
TO ASPIRING ENTREPRENEURS.
and grow
Q- BCM: PLEASE ENLIST YOUR EXCLUSIVE APPROACH TO MARKETING YOUR PRODUCTS/SERVICES.
work. 37 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
their client’s operations, objectives, and vision.
developing and extending our IPs QRACE DTaaS, COMPAS and Anabot. Q-
Q- BCM: WHAT STRATEGIES DO YOU EMPLOY TO MAINTAIN TEAM MOTIVATION?
customer and
Then, assuring our client’s business continuity and providing smooth customer experiences, we redirected our attention to understanding their evolving and urgent Werequirements.didthisby utilising our already existing delivery and customer support infrastructure. We are concentrating on scaling the digital ecosystems efficiently in the current situation. To guarantee that employees can maintain a healthy work-life balance, we use the hybrid work model, which allows them to work from home or in the office.
ON THE FUTURE ENDEAVOURS OF THE COMPANY.
We
Mr. Sanjeev: Every successful firm is built on a employee-centricity foundation. To accomplish this, business owners should comprehensively understand Additionally, employees should have plenty of opportunity and room to learn, experiment, at
Mr Sanjeev: We are industry leaders in digital quality assurance and engineering, and we always have invested in quality in people, processes, and technology. We have models for continuous improvement built into our programmes to consistently deliver excellence in the calibre of the results produced and the calibre of the services we offer.
Mr. Sanjeev: With our flagship learning programmes, core organisational values of respect for individuals and fostering long-term relationships, along with a transparent work environment, easy access to leadership, freedom to experiment, and exciting opportunities across all designations and levels, we ensure that our employees have everything they need to reach their potential and advance their careers. This helps employees to stay motivated and enthusiastic at work, along with the entrepreneurial work atmosphere, our extensive rewards, and recognitions programme, offsite, and other enjoyable employee engagement activities.
Q- BCM: HOW DO YOU ENSURE THE QUALITY OF SERVICES IN YOUR COMPANY?
transformative technologies such as cloud migration and engineering, intelligent and AI-led automation, digital quality Engineering, AIOPs, SRE and Customer Experience
Q- BCM: PLEASE LIST YOUR COMPETITIVE ADVANTAGES AND EXPLAIN WHY THEY ARE UNIQUE AND COULD NOT BE IMITATED.
Q- BCM: COULD YOU PLEASE LIST THE COMPANY’S ACHIEVEMENTS AND ACCOLADES ATTAINED BY THE COMPANY BY FAR?
Mr. Sanjeev: Our team of transformative owners has won awards and has a track record of success working with the biggest banks, insurance companies, fintech companies, and other digital enterprises. We are one of the few global companies in independent quality assurance, intelligent business automation, quality engineering, and customer experience services. We are uniquely positioned to help our customers realise their digital aspirations because we can work with them seamlessly from development to production, final deployment, and CX optimisation of digital applications. This is demonstrated by the fact that we frequently work with clients who are innovators in their particular fields and businesses.
Mr. Sanjeev: Our marketing tactics for all of our products and services are centred on the customer’s needs like our solutions; our marketing strategies are focused on providing the right information to our customers about the changing technical landscape and the digital revolution, as well as how our solutions can help them succeed in today’s fiercely competitive market. We resonate with our target audience and generate traction for our offers by assisting them in understanding the value that our products, solutions, and services can provide to their company value chains.
expanding our global footprint and business in India, APAC, EMEA, and North America regions. We will
Q- BCM: WHAT TYPES OF CLIENTS DO YOU CATER TO? PLEASE PROVIDE A LIST OF NAMES. Mr. Sanjeev: We serve a diverse set of clients ranging from financial services, e-commerce, manufacturing, pharmaceuticals, automotive, and telecom to media & entertainment industries. Our leading clients include ICICI Bank, Abu Dhabi Commercial Bank, AIA Philippines, HDFC Bank, FWD, ICICI Prudential, IndusInd Bank, Kotak Mahindra Bank, Tata Motors, Mahindra, Globe Telecom, Jio, Abbot, Marico, Tata CliQ, and Zee5.
As opposed to looking at a screen, these activities will allow you to fully immerse yourself. That can most likely be accomplished by encouraging a strong sense of presence in a group context, which would serve as the characteristic that would distinguish the metaverse. For this, the business will need to supply hardware like the Oculus Quest 2 or other versions. Also, the company is thinking of offering incentives to new users and developers to sign up. Cost-cutting measures, technology subsidies, and products sold at a loss are some of the options available.
NET WORTH, PLANS, SHARE MARKET, LAUNCHES, AND MORE
Facebook (Meta) Launches New Features:
Launch of Small Business Studios by Meta Small Business Studios, a hub of resources for companies and marketers wishing to expand on the platform, has been officially launched by Meta. In addition to a collection of video courses available on demand, the Small Business Studios will feature: a tour of five significant US cities with a focus on peer networking and education for small company owners Expert 30-minute oneon-one Meta marketing support for everything from resolving technological problems to developing brand strategies The live tour began in Detroit on July 20-21 and will also stop in Columbus, Kansas City, Austin, and San Diego between August 3–4 and September 21–22. (October 12-13).
According to CEO Mark Zuckerberg, Facebook has changed its name to “Meta,” and going forward the company will put the “metaverse first,” so you won’t need a Facebook account to utilise other Meta products. It also suggests that the company would divide its activities into two groups: one for its app family and another for its forthcoming platform projects (the latter group will be known as Reality Labs). The metaverse will
Instagram automatically shares new videos as Reels Over the past few months, both Facebook and Instagram have placed a lot of emphasis on Reels. Certainly, in July we received more Reels updates! Now all standard video posts will be fullscreen. All new videos that are less than 15 minutes long will be posted as Reels by default. The profile tabs for Videos and Reels will be combined as part of this upgrade. As a result, going ahead, all video posts may utilise Reels’ sophisticated editing features. Reels won’t be created from In-feed videos that were uploaded before this update.
Meta Platforms owned Facebook, a social media and social networking service provider, was founded in 2004 by Mark Zuckerberg along with his friends. Since then, it has been an essential part of modern-day life.
effectively be an online embodiment, according to Zuckerberg, who thinks it will be the next integrated form of virtual media to appear after video (which evolved from photos and texts).
Facebook Net Worth: Facebook, which generated about $86 billion in sales in 2019, was ranked No. 34 on the 2020 Fortune 500 list of the top American firms by revenue. Advertisement is the major Source of Income for Facebook. Mark Zuckerberg, Fb founder’s net worth is 64.7 billion as of August 2022. As of 2022, the Fb’s net worth is expected to be $430 Futurebillion.
Now You can Boost Reels as well: Reels are more important to both marketers and casual users, and the Instagram app now makes it simple to boost them. Reels that have been promoted will appear in user feeds, Stories, and Reels tabs. The video has to be no longer than 60 seconds. The file’s aspect ratio must be 9:16. (vertical full screen) No third-party intellectual property, including copyrighted music, interactive stickers, camera filters, or GIFs, may be used in The Reel.
Plans for Facebook
Facebook (Meta) Share: Facebook Inc went public with its first ever IPO in 2012 at a price of $38 per share which is now has reached to USD 180.50. Early on, the price fell to under $18 per share before recovering to its current level. The stock reached its all-time high on September 10, 2021 at a price of $ 378.69.
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ABOUT SHREYA SHETTY
Shreya Shetty is an eternal optimist. She strongly believes that there is no such thing as failure, only feedback. She believes that relentless perseverance is the key to success.
Withinservices.2 years, Shloka Concepts, grew to be an 18-member team with over 700 happy and recurring customers across the world. The company works with many large IT giants, as well as enjoying a stellar reputation in the Startup and Mid-Tier Organizations as well.
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Shreya Shetty is an Innovator, with over 10 years of experience as a business leader in the digital space. She’s a powerful individual, having an all-round experience in enterprise formation, operations, finance, and business management.
Her keys to success, she attributes to her parents who have always supported her in all her endeavors and been the pillars to her success. Shreya believes in investing in people and in technology to achieve her goals. She hires the best talent and gives them the freedom to work autonomously. On the other side, she builds strong client relationships, understanding their needs and providing them with the most scalable and future-ready solutions that they need.
Shreya Shetty envisions Shloka Concepts to be amongst the Top 5 digital marketing and App Development Companies within the next 10 years.
Shreya established CG Illusions soon after her graduation in Engineering. CG Illusions, under her able guidance, became a force to reckon with soon, providing pioneering work in web design, digital marketing, and mobile app development. One of CG illusions major accomplishments was the most prestigious project of Digital Traffic Management completed at Madiwala Police Station in Bangalore. Shreya completed her MBA from Symbiosis, Pune, in 2016. She took over the reins of her family’s restaurant “Simply Indian”, a restaurant specializing in North Indian and Coastal cuisine. Under her able leadership in this business, through her excellent business and communication skills, Simply Indian saw a 30% Growth, and she was able to run it almost on auto pilot mode. CG illusions was renamed as “Shloka Concepts” in 2018, while the company added many more services in the digital world under one roof. The new name reinvigorated the company’s offerings to include, SEO services, Digital and Brand Strategy, Video, and animation, apart from continuing to provide Website and Mobile App Development, and brand design
Shreya Shetty Founder & CEO Shloka Concepts
Shloka Concepts identifies and leverages individual team members’ skills to achieve organizational goals and deliver the promised results to clients.
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Ola Electric has earlier promised that it is working on a new electric vehicle which will be a four-wheeler to go on sale in India as its second product. And in the latest development, the company’s CEO Bhavish Agarwal has confirmed that Ola will announce a new product on India’s 75th Independence Day on August 15. Ola Electric to unveil its First Electric Car On Independence Day Ola Ridesharing company • CEO: Bhavish Aggarwal (3 Dec 2010–) • Revenue: 2,544 crores INR (US$330 million, 2019) • Founded: 3 December 2010, Mumbai • Number of employees: 3,000 (2020) • Founders: Bhavish Aggarwal, Ankit Bhati • Subsidiary: Ola Electric • Type of business: Privately held company
Founder and CEO Bhavish Agarwal took to Twitter to tease a new product launch on the country’s 75th Independence Day. But he did not reveal the name of the product, the company may likely bring its first electric car in the country on August 15. Ola Electric has been teasing its four-wheeler electric car for some time Duringnow.the event, it Is also expected company will talk about its future plans. Aggarwal says that the launch event will be livestreamed online. The time and link to watch the broadcast will be shared soon.
In an earlier tweet, Agarwal said that the Ola Electric Car will be launched in 2023. Agarwal also claimed that the Ola electric car would be “the sportiest car ever made in India”. The information shared by him confirmed that it has a sporty look with a large glass roof and a unique tyre design.
The electric car’s specs, such as the battery pack used, the available range, and the charging time, are still unknown. We will know more about these things in the coming days.
Ola Electric has previously shown out a sneak peek of its future electric four-wheeler. During Ola Customer Day at the Ola FutureFactory in June of this year, the firm teased the car for the first time. A teaser video for the same vehicle, shared by Ola Electric, features modern LED DRLs with red undertones. The car’s front and back designs, which include the Ola logo on both sides, were also shown in the video.
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Ola’s first electric car is likely to be a low-slung, wide car with a coupe-like roofline. Touted as the ‘sportiest car ever, the upcoming vehicle is rumored to be a 4-door sedan with a long battery set.
www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 48 Puja Bhardwaj|Business Connect
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Ace Indian shuttler PV Sindhu with her victory over Can ada’s Michelle Li in the Monday final, Sindhu not only won India’s first gold medal in badminton but also her first women’s singles CWG gold medal. Not to forget, Sindhu had earned a bronze medal in 2014 and a silver medal at the 2018 Commonwealth Games.
MEDALS BY TEAM Country Gold Silver Bronze Total Australia 67 57 54 178 England 57 66 53 176 Canada 26 32 34 92 India 22 16 23 61 New Zealand 20 12 17 49 Scotland 13 11 27 51 Nigeria 12 9 14 35 Wales 8 6 14 28 South Africa 7 9 11 27 Malaysia 7 8 8 23 INDIA END CWG 2022 WITH 61 MEDALS WRESTLING • Bajrang Punia - Men’s 65kg - Gold • Sakshi Malik - Women’s 62k - Gold • Deepak Punia - Men’s 86kg - Gold • Ravi Kumar Dahiya - Men’s 57kg - Gold • Vinesh Phogat - Women’s 53kg - Gold • Naveen- Men’s 74kg - Gold • Anshu Malik - Women’s 57kg - Silver • Divya Kakran - Women’s 68kg - Bronze • Mohit Grewal - Men’s 125kg - Bronze • Pooja Gehlot - Women’s 50kg - Bronze • Pooja Sihag - Women’s 76kg - Bronze • Deepak Nehra - Men’s 97kg – Bronze WON 61 MEDALS INCLUDING 22 GOLD www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 50
INDIAN PLAYERS DOMINATE IN COMMONWEALTH GAMES 2022 BIRMINGHAM 2022 COMMONWEALTH GAMES MULTI-SPORT EVENT • Opening ceremony: 28 July 2022 • Closing ceremony: 8 August 2022 • Motto: Sport is just the beginning • Main venue: Alexander Stadium • Nations participating: 72 Commonwealth nations
The final day of the Commonwealth Games 2022 was amaz ing for the Indian contingent with four gold medals, one sil ver, and one bronze. India finished this edition of the Com monwealth Games by finishing fourth in the medal tally with 61 medals including 22 gold, 16 silver, and 23 bronze medals in various sports over a span of 11 days.
On the final day for India, shuttlers PV Sindhu, Lakshya Sen along with the men’s doubles pair of Satwik Sairaj Rankired dy and Chirag Shetty won gold medals at the CWG 2022.
WEIGHTLIFTING Mirabai Chanu - Women’s 49kg - Gold • Jeremy Lalrinnunga - Men’s 67kg - Gold • Achinta Sheuli - Men’s 73kg - Gold • Sanket Sargar - Men’s 55kg - Silver • Bindyarani Devi - Women’s 55kg - Sil ver • Vikas Thakur - Men’s 96kg - Silver • Gururaja Poojary - Men’s 61kg - Bronze • Harjinder Kaur - Women’s 71kgBronze • Lovepreet Singh- Men’s 100kg - Bronze • Gurdeep Singh - Men’s 109+kg – Bronze ATHLETICS • Eldhose Paul - Men’s Triple JumpGold • Abdulla Aboobacker - Men’s Triple Jump - Silver • Avinash Sable - Men’s 3000m Steeple chase - Silver • Priyanka Goswami - Women’s 10km Race Walk - Silver • Murali Sreeshankar - Men’s Long Jump - Silver • Tejaswin Shankar - Men’s High Jump - Bronze • Annu Rani - Women’s Javelin - Bronze • Sandeep Kumar - Men’s 10km Race Walk – Bronze BADMINTON • PV Sindhu - Women’s Singles - Gold • Lakshya Sen - Men’s Singles - Gold • Satwiksairaj Rankireddy/Chirag Shetty - Men’s Doubles - Gold • India - Mixed Team - Silver • Gayatri Gopichand/Treesa Jolly - Wom en’s Doubles - Bronze • Kidambi Srikanth - Men’s Singles –Bronze • India mixed team: Kidambi Srikanth, Lakshya Sen, PV Sinhu, Akarshi Kashy ap, Chirag Shetty, Gayatri Gopichand, Jolly Treesa, Ashwini Ponnappa BOXING • Nitu Ghangas - Women’s 48kg - Gold • Nikhat Zareen - Women’s 50kg - Gold • Amit Panghal - Men’s 51kg - Gold • Sagar Ahlawat - Men’s +92kg - Silver • Rohit Tokas - Men’s 67kg - Bronze • Jaismine Lamboria - Women’s 60kg –Bronze 51 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
HOCKEY • India - Men’s Team - Silver • India - Women’s Team – Bronze JUDO • Shushila Devi LikmambamWomen’s 49kg - Silver • Tulika Maan - Women’s +78kgSilver • Vijay Kumar Yadav - Men’s 60kg – Bronze LAWN BOWLS • India - Women’s Fours - Gold • India - Men’s Fours – Silver CRICKET • India - Women’s Team – Silver www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA 52
POWERLIFTING • Sudhir - Men’s Heavyweight – Gold SQUASH • Saurav Ghosal - Men’s singlesBronze • Dipika Pallikal/Saurav GhosalMixed Doubles – Bronze TABLE TENNIS • Achanta Sharath Kamal - Men’s Sin gles - Gold • India - Men’s Team - Gold • Achanta Sharath Kamal/Sreeja Akula - Mixed Team - Gold • Achanta Sharath Kamal/G Sathiyan - Men’s doubles - Silver • G Sathiyan - Men’s singles – Bronze PARA TABLE TENNIS Bhavinaben Patel - Women’s Singles Classes 3-5- Gold • Sonal Patel - Women’s Singles Class es 3-5 - Bronze 53 www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA
