Company of the year 2022 by Business Connect

Vol-5 | Special Edition | September 2022 | 499/

Our editorial team had an interesting meeting with the leaders of the organization in which they shared numerous less-known facts about this venture and their entrepreneurial journey so far. We truly hope and desire that this fascinating edition will immensely inspire our global readership panel and will add some extra value to their lives. We will be more than happy if these success tales will boom your motivation and would encourage you to break the barriers and chase your dreams.

The valuable feedback of our readers is our biggest motivational source as well as a guide to be better in what we do. So, feel free to send us your precious suggestion and comments on this particular read. With that being said, I would like to utilize this opportunity of direct interaction with our readers by sharing some of my favorite lines that trigger us to keep our faith in hard work, “If hard work is your weapon, success will be your slave.”

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 4

Gulshan Parveen Gulshan@businessconnectindia.in

SUCCESS IS AN OUTCOME OF THE JOURNEYS ON THE ROADS LESS TAKEN

They say, “You cannot discover new oceans unless you have the courage to lose the sight of the shore.” Doing something unique, something innovative, and something out-of-the-box demands a great level of commitment and dedication. In most cases, we often start something with passion and zeal and end up getting burned by the fire of struggle & uncertainty, and ultimately shut the doors. But, those who take a step forward and stand still during the stormslaps of uncertainty are the ones we consider the leader!

A very warm welcome to our devoted readers from the team of Business Connect magazine! As always, we are back with our exclusive mid-month edition, which is entirely centric on narrating the success tale of all those extraordinary industry leaders who were, once, a struggler in the same but end-up rising like a sore thumb. Our unstoppable search for such industry leaders landed us on the portfolio of IndustryApps. The impeccable solutions and high-end service panel of the company are, indeed, an inspiration to the newbies in the arena of Information Technology and that’s the reason our cover is dedicated to the team of IndustryApps only. The company, under the stewardship of Rolf Knoerzer (Founder & CEO), is climbing the success ladder at a brisk pace.

Corporate Office

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra

5 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

Avishek Singh | Kriti Anand | Sanjay Maurya

Anita Kumari | Priyanka Gupta

ASHUTOSH OJHA

Creative Team

Senior Relationship Manager Reshmi Mishra

Nivedita Basu

Anurag Tiwari | Ashish Gupta

Monika Aggarwal | Gaurav Singhal

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Human Resources

Rajat Pathak | Sakshi Negi | Tarun Sharma |Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar

Editorial Team

Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Kazim Barati Co-ordinator (Business Connect-Clients)

804, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208

Vol - 5|Special Edition|September 2022

ASHISH KUMAR

RNI No.: DELENG/2018/76695

Business Head

Registered Office

Sonia Tiwari

Data Research & Analysis

Creative Director

We are also available on:

Email: info@businessconnectindia.in

Publisher & Editor : Abhishek Kumar Dubey

Digital Marketing Manager

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Publisher & Editor : Abhishek Kumar Dubey

Senior Marketing Manager

Email: corporate@businessconnectindia.in

Corporate Team

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 6 STORYCOVER10 THE ‘FIRST-OF-ITS-KIND’ APP STORE FOR INDUSTRY 4.0 SOLUTIONS INDUSTRYAPPS

Rolf Knoerzer Founder & CEO

Page No.

across

Tourism 24 Content OFTABLE

like a hilt holding the blade, upholds these principles. “In fact, it is one of our few features that can’t be copied!” states Abhijit. While assembling this team was challenging, emphasizing dedication above skill sets and later training them led the way. 50% of their workforce comprises females. With a greater emphasis on women’s empowerment, they have established a dedicated cell for the overall development of their female staff.

e4 Software Solutions innovative, cost-effective solutions catered the world…

THEM STAND With sound industry knowledge client’s requirements analysis, and authenticity into their offerings. service tools leveraging AI and user interface that could reduce deﬁne

RESOLVING A PREVAILING STIGMA Entrepreneurship is more than just a business, it’s a change-bringer, and Presear is no exception. Its mission represents the founder’s vision to close the unresolved gaps in-between customer service and satisfaction. Prior to his entrepreneurial endeavour, Abhijit has had multiple tenures as an intern in tech startups. Here, he discovered a pattern of neglect in cultivating customer relationships, followed by a lack of quality and transparency in the software delivery pipeline. Abhijit knew he couldn’t stand on the sidelines and do nothing. He is an engineer, author, entrepreneur and researcher, and owing

Presearconditions.isled

Where innovative, cost-effective and timely solutions are catered across the world… Let’s dive in to come across some ‘food for Constantlythought’.striving to innovate E4 Software Solutions has been exemplary growth. Today, it in terms of improving the positions market when it comes to application mobile application development development services. With businesses to achieve their Systems has been revamping companies in the most effective businesses with an invaluable company is adding substantial objectives. THE PREFACE Registered in the year 2007, Business is the forte of the company. emerged as one of the strong that are mainly focused on they provide effective custom pharmaceutical, manufacturing, sourcing business is something market allowing them to expand targeted audience. Also, they services and software development end clients. Whatever technical ever has, they provide him with ur next hand-picked story is of a company that ﬁrmly believes in forming strategic partnerships that facilitate businesses with incessant growth. It has been introducing excellent resources to its clients in line with building a mobile application with an exemplary user interface where operational cost is gradually cut down. To get in-depth insights into the company and its overall business portfolio, Business Connect arranged a telephonic interview with the leading faces of the companyNirmal Mishra -Director & Ramesh T.- CEO. Explaining the motive, vision, values and a lot more- the duo walked us through various aspects of the company and its offerings. THE INCEPTION STORY We couldn’t help but ask about them establish E4 Software Solutions. the zeal to cater for the products and new-age ideology was establishment of the company. with the clients while addressing points is what kept them going Cross-training programs where train the juniors to build a robust Relying mainly upon the they are performing outstandingly transparent and effective solutions. that is delivered as per the time effective prices is how we describe duo.

are

Nirmal Mishra Director

Since the pandemic, businesses have realized that traditional ideas and practices can no longer meet operational needs. Shifting technologies and customer dynamics have made it more difficult than ever to keep up with the corporate world’s trends. Since every business is unique and looking for a niche, customized software solutions can be extremely beneficial. It can assist firms in developing disruptive tactics, whether it’s through content management, HRM, inventory management, customer service, or any other concern.

Why

Their inpossibilitiestrajectorythenear

Entrepreneurship Entrepreneurs Need To Be

and timely

7 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA Kraft Corridor 52 Restoring Hand Embroidery INDIKA STUDIOS 46 Create 2D Animation Content And Bring Life To Our Culture Again Growth 36 The Difference Between Successful and Very Successful People TOAE Security Pvt. Ltd. 28 Provides Impeccable It Services And Cybersecurity Tecnology 16 Top 5 TrendsTechnologicalFor2022

AN UMBRELLA OF CUSTOMIZED SOFTWARE SOLUTIONS FOR A NEW ERA PRESEAR SOFTWARES PVT. LTD.

On the other hand, the volatility of software markets can’t go unchecked. While customized software can clearly benefit businesses, it is critical to have a reliable partner on board that not only delivers what is promised but also goes above and beyond to achieve optimal client satisfaction. Presear Softwares is amongst such trusted partners. With a portfolio of bespoke solutions, the company is helping firms achieve sustainable growth in the face of rising competition and harsh economic

to such a versatile profile - he wanted to develop software products that optimize the user experience and foster transparency. COVID-19 further enabled him to explore

Contemplating the need for engagement and recognition, they provide the “Best Employee Award” against remarkable performance with a monthly loyalty bonus.

WHAT MAKES their

e4 Software Solutions:

by Mr Abhijit Tripathy (Executive Director & CEO), his classmate Ms Ch. Monisha (Associate Tech Lead) and Ms Priyanka Mishra (COO). The team has a bunch of smart people from different parts of the country as cloud consultants, UI designers, content experts, software developers and much more. It started as “RigorVigor,” which later merged into one company named Presear Softwares Pvt. Ltd. It is one of the first in-house startups of Guru Ghasidas Vishwavidyalaya, Bilaspur, one of the notable central universities in India. Their teamwork, collaborative ideals and bespoke solutions make them a valuable inclusion in “The Best Software Consultancy Startup 2022” edition.

ANCHORED Presear’s mission software space incorporation, clients with a promising globalpromisingAward”effortsTechnologies,startupshaverewardedbyIndianhybridChoice workforce boundaries

by A NECESSARY “Whether you never teamyourselfbecomeeverydailytoPRESEAR SOFTWARES PVT. LTD. 40 An Umbrella Of Customized Software Solutions For A New Era Health 5 Best Science-Backed Ways To Relieve Stress And Relax

ARTSCAPE PROJECTS

Good Managers & Great Leaders

specialization. The involvement of the latest technological to stay ahead of the curve and targeted audience. And above industry enthusiasts have been O

34 Where

20 Offering Exceptional Architectural, Interior And Execution Services

A fine instance is seen in their the firm follows expense to all been meetingsemployingregularly,”

To Reach Your Goals, Reach Us On: www.mindskillz.in The Core of Every Business is Its People. We at mindskillz Help you Capitalize this Potential. #707, Oxford Towers, Old Airport Road, Kodihalli, Bangalore 560008, Phone: +91 80 41150189 , Email: learning.mindskillz@gmail.com One of the Top 10 Personality Development Institutes of India! Empower Elevate Innovate FosterPatner mind skillz

INDUSTRYAPPS APP STORE FOR INDUSTRY

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 10

4.0 SOLUTIONS

Rolf Knoerzer Founder & CEO

THE ‘FIRST-OF-ITS-KIND’

igitalization and automation are game changers for conquering today’s and tomorrow’s hurdles. We can now accomplish more with fewer resources, even those that are limited. While its effectiveness resonates across all industries, manufacturers are now able to significantly boost their productivity, accuracy, and efficiency by utilizing connected devices, data analytics, and smart technology. It is redefining the operations, procedures, and energy footprint of industries and supply chains as well as the design, production, use, and maintenance of products. As operations go from manual to automated, performance monitoring and decision-making are improved, while rework, downtime, faults, and bottlenecks are averted.

COVER STORY Indranil Roy | Business Connect

11 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

Long story short, the utilization of Industry 4.0 solutions is enabling industrial organizations to rethink growth strategies. It’s allowing them to expand their digital horizons with a focus on value propositions for their company and clients. But accessibility to tailored automation tools is still a challenge yet to be fully addressed. Even though the world has changed and everything is more connected than ever, people still have to scour the market to choose the right automation partner. We are living in a world where everything is available at the touch of a button. Having a digital store that offers automation tools to industrial organizations that serve their needs could solve this. Enter IndustryApps, the world’s first open marketplace for Industry 4.0 solutions.

Due to the platform’s much lower expenses for sales & marketing and local language support, vendors can easily lift their threshold from being a regional supplier to a global supplier with less risk. This puts an end to the hassles associated with high-availability hosting, like data protection laws in uncharted areas. Furthermore, a vendor’s solution gains value the moment it is added to the platform because it has an impressive number of connectors to already-existing customer systems (ERPs, PLCs, etc.). This ultimately helps manufacturers in a big way. Through such connectors, they can link all of their current systems to the platform and gain access to a handpicked list of enterprise-grade solutions that can assist in overcoming their difficulties. Overall, IndustryApps is devoted to advancing manufacturing and supply chain operations. It offers companies a “one-stop-shop” to seamlessly access solutions and services from acclaimed global vendors.

Sandeep Sreekumar Co founder & COO

Ganesh Barbhai Managing Director

THE GOLDEN TICKET TO INDUSTRY 4.0 IndustryApps was founded by a team of supply chain and manufacturing specialists to transform the manufacturing paradigm in the product value chain. While digitalization has changed many aspects of our lives, its use in industrial functions is typically constrained by high costs, is monolithic, and has a limited degree of customer mobility. Most goods led to lock-in situations with substantial overhead expenditures for updates, maintenance, and support. IndustryApps seeks to upend this entire paradigm. Building a smart manufacturing ecosystem enables businesses to plug-and-play modular capabilities in their facilities. Companies can subscribe to and unsubscribe from solutions without losing control over their data, thanks to the centralization and structuring of the accumulated data made possible by the use of open standards. This further helps in addressing challenges regarding licensing, upgrades, and support.

The platform offers an array of globally certified apps— curated and tested by industrial experts. With its plugand-play offerings, industrial companies can digitalize their operations in a cost-effective, standardized, secure, and risk-free way. For a better understanding of how it’s carving a niche, we connected with the Co-Founder & COO of IndustryApps, Sandeep Sreekumar. The following article spotlights his thoughts on why IndustryApps is a groundbreaking innovation—not only offering a gamut of bespoke apps but also driving a necessary industrial transformation.

the other hand, is an evangelist for digitalization who has over 15 years of experience in managing Industrial Digitalization programmes in 82 factories and warehouses across 23 nations. He is an Electronic engineer with a record of transforming factory operations all around the world with great success. He bases his leadership on constantly improving things. He

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 12

Needless to say, every collaboration allows for incorporating an innovative offering into the platform. With every offering, IndustryApps raises the bar of

A CUSTOMER-FIRST BUSINESS MODEL

customer satisfaction by a notch. All partners (suppliers) onboard are driven by a like-minded thought process, i.e., to make digitalization accessible to all, irrespective of their size and shape. IndustryApps takes part in various exhibitions in different geographies (Singapore, the Germany, India, etc.) to build partnerships with those sharing a similar mindset and vision for the industrial realm.

Customer satisfaction is at the core of what IndustryApps does. Moreover, it mandates that each and every stakeholder adopt the same mindset. The company bases all its operations on a “Responsible Organization (ResOrg)” culture. Every action is directed toward fostering trust, value, and improving client experience with the platform, regardless of whether it involves providing a product or modifying internal practices. This also includes protecting client data and always being sincere in communication and interaction, regardless of the

THE BRAINS BEHIND THIS BREAKTHROUGH IndustryApps is a game-changing invention ready to lead a vital change in the global industrial sector. And as mentioned, it’s led by a cadre of determined specialists—Rolf Knoerzer (Founder & CEO), Sandeep Sreekumar (Co-Founder & COO), and Ganesh Barbhai (Managing Director). The trio has spent years at similar tech powerhouses and has a legacy of transforming smart factories worldwide. Rolf has nearly three decades of experience overseeing manufacturing operations and intercontinental supply chain activities (the Asia Pacific and Sandeep,Europe).on

Theoutcome.company is on a constant lookout for partners in technology and consulting. It has strong partnerships with influential members of the industrial startup ecosystem, namely Flutura, Kinta, Plutomen, Boombirds, and Ruby Logic, to mention a few. At the same time, it is working with global consultancies like the T&O Group, one of the leading lean consulting firms for the DACH (Germany, Austria, and Switzerland) sector. In addition to these collaborations, IndustryApps is a partner in prominent industrial coalitions like the International Digital Twin Association, the Open Industry 4.0 Forums, ECLASS, and the German Accelerator for the SEA region.

THE “RESPONSIBLE ORGANIZATION (RESORG)” CULTURE

AI, IoT, and AR/VR advancements alone won’t transform manufacturing; it also takes a lot of tenacity and effort from humans. IndustryApps is a fine example of this notion. Its team consists of people who have a devoted knack for digitalization and making a dent in the universe. Their excellence stands on a distinct Hi-CARE value structure (Honesty, Integrity, Collaboration, Accountability, Responsibility, and Excellence). These principles are fostered and rewarded across their business and non-business pillars.

The confluence of their expertise was bound to produce something era-defining. Throughout their stints, they noticed that only a handful of manufacturing tasks were completely digital. But as customer expectations increased, there was a greater need for sustainability, better quality at lower prices, and higher energy and resource costs. The leaders recognized a lot of untapped potential. “It was crucial to take a leap ahead instead of just a kaizen step,” says Sandeep. The scenarios sparked an idea that eventually resulted in IndustryApps. Their efforts have helped many businesses redefine their manufacturing processes, especially during COVID-19, which disrupted the global manufacturing paradigm. IndustryApps has helped many companies operate with minimal resources but generate high efficiency.

• Environmental Responsibility –

13 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

Moreover, they follow ethical business standards, such as abiding with international sanctions, screening clients, and opposing unethical business practises like child labour. This engages them towards societal developments as well. Under the direct supervision of the “IndustryApps Global Compliance team,” the company offers managerial implications for fostering and advancing the following four CSR pillars:

holds the opinion that there is always room for improvement, further optimization, and mitigating potential sources of error. His passion lies in the interplay of technology and society and the innovations that result from it. Finally, Ganesh is a results-oriented leader with a track record of achieving transformation by employing business solutions with experiencebacked judgement, a strong work ethic, resolute, integrity, and deadlines.

For A Complete Ecosystem For Industry 4.0 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 14

and

and nondiscriminatory

customers’

• The Company supports unequal, unbiased, opportunities. It makes every effort to ensure ethical business practises that extend to its clients and partners

Philanthropic Responsibility –

and

• Responsibility – Last but not least, IndustryApps promotes and supports solution partners who work responsibly and have plans to support their own socioeconomic duties. Due to their deep belief in the common good, they do this despite the possible financial costs to their business.

Economic

• encourages partner solutions that support efforts to reduce waste, their carbon footprint, their environmental effect.

• It has a specific budget line set out to assist charitable groups regional local events.

Environmental Responsibility – IndustryApps

The company’s ethical endeavors help to create a prosperous atmosphere where partners, customers, and employees can cooperate with confidence. The convergence of principles and the chance to work on a vision that maintains organisational growth relevant to social development make their Res-Org culture appealing to career seekers.

Ethical Responsibility –

Digitalization has evolved from something that was “nice to have” to something existential for the survival of a company. IndustryApps began its journey to drive worldwide industrial digitalization in 2016, and so far, the results have been nothing but promising. The platform is successfully digitizing factories across North America, Europe, and the Asia Pacific region in countries like the USA, China, India, Germany and

Vijesh Ezhuthan Director - Technology

reputation in the market, IndustryApps is clearly destined for greatness. Sandeep claims their vision is to become the go-to platform for digitalizing factories, the top choice for clients, and a quick and accessible point for technology adoption. Simply put, they want to be at the forefront of setting the stage for Industry 4.0. It continually integrates well-regarded solutions from many regions, forging a strong presence in each industrial hub.

15 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

SETTING A PARADIGM FOR INDUSTRIAL DIGITALIZATION

GivenAustralia.its

As we were winding up our discussion, we asked Rolf to offer his opinions on the future of industrial digitization. He stated that given the pace of global change, digitalization is imperative. Businesses failing to realize this will not survive the upcoming decade. The strategy shouldn’t, however, be restricted to going paperless. Equally significant are the “how” of digitalization and the digitalization of operations and manufacturing. Businesses should emphasize open standards more than lock-in agreements and proprietary technologies. It would not only ensure business flexibility but also allow them to keep control of their data.

THE FOUNDER’S FORESIGHT

Artificial intelligence is all about machines having human like attributes of seeing speaking reading composing tasks but learning through repeated interactions and also recognizing emotions too. This technology features algorithms that adopts Geo location, user history machines and speech dynamically adopts to perform dangerous acts more quickly, and correctly better than human beings. As per the US research and advisory firm Gartner, all the software somewhere uses the AI technology so as to assure worth association.

TOP 5 TECHNOLOGICAL TRENDS FOR 2022

Get set ready for the trailing top 5 trends of

connect

You all may have gone through the very fame digital currency “ BITCOIN” which all of sudden drawn all the public attention towards it. Disrupting the potential of many enterprises Block chain is the secure and reliable system for keeping records and trustworthy reports. Block chain seems to grow at pace to acquire the larger size of scales towards securing time-consuming, centralized and insecure systems. By 2019 block chain will definitely be seen in every core innovation of the industries.

Technology

2. BLOCK CHAIN

fortune 1.2022ARTIFICIAL INTELLIGENCE 2. AUGMENTED REALITY 3. BLOCK CHAIN 4. AUTOMATION 5. INTERNET OF THINGS

Technology is now bleeding across-the-boards. Every loop in this world is equipped with technical support and encouragement, Enlarging its scale and breadth technologies are unfolding many variables of kinds and minds. Be it moon discovery or sewing machine, Humans are depending on the concern in every possible way. Benefiting the stakeholders in great potential, technology has created its pretty path in every pins. Being entrepreneurs, it become important to go through every pen which can leads to profit along with studying their every possible pitfalls. Dealing in the worth of trillions, technology seems to nourish every economic and Social consequences. In the fountains of trends this 2019 blemishes with many technological upgrades the best out of everything to create the market space. Millions of inventions in the lap, the technology has been a wonderful spot in the garage of economy. the team of Business has evaluated these leading trends for the year and its prospects. this

1. ARTIFICIAL INTELLIGENCE

Let’s have a brief study about these trending features

featuring

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 16

We,

WRAPPING UP the briefs, these five are estimated to be the trending technical features of this 2019. Hopefully this article will help you to get your scope about the technical world. Take your time and get trained yourself for the upcoming future trends. With the emerging need of professionals in pace walking technology, its right time to opt for one domain and become expert with the need of hour. Business connect wishes you Happy reading!! Happy technology!!

According to Wikipedia: Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. The same has boosted the market of gaming and entertainment by its advancements. AUGMENTED REALITY is more likely to be accepted than the virtual reality, enabling the next generation of computing. The feature is creating its own space by working with top brands and companies. So, it can be said that AUGMENTED REALITY will soon make its chart in technical world.

Also known as “A solution to basket of remotes”. It is the interconnection via net of computing devices embedded in everyday objects, enabling them to send and receive data. The market is estimated to raise by 30 billion devices by 2020 along with the project value of $7.1 trillion. The architecture of Internet of things include 3 tiers: Devices; The edge gateway; and The Cloud. The particular can encode 50-100 trillion objects along with following the motions of the same. This thing has somehow established it’s circle in solving the technical backlashes.

A control loop evolving from on-off facility to multi level high standards algorithms, either be it home or industrial applications, craning innovation and centered economic & social consequences the revolution of robotics has been started from earlier 1960s, a technology where human assistance is nominally required. Effectively replacing hard, physical and monotonous tasks with automatic control, automation is successfully widens up its branch in globe. In the forthcoming time period automation is going to be great player in the technical world as by 2030 it is estimated to terminate around 73 million jobs of unskilled professional and create a technical space for trained, experts and skilled personnel.

5. AUGMENTED REALITY

4. INTERNET OF THINGS

3. AUTOMATION

17 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

HOW EVERYTHING STARTED

Sugandh Bahl | Business Connect

In 2006, when her husband, Mr Saurabh Vijay, former chip designer at Intel India, shifted to Bangalore from Delhi, Ms Jhilmil got the opportunity to fulfill her dream of starting her own boutique firm in the silicon city of the country. In a new city with a new language, and a new culture aligning with a whole new Architectural & Design preference, to establish & win already seemed an Herculean task, but Jhilmil was unshaken and thrilled with the opportunity to create her own space & prove her mettle in the fast-growing market. She embraced the challenge of managing the entire business from extensive Business Development, Client Relationship, and Team Building to intensive Designing & Execution. She strengthened Artscape’s foundation with her knack for building relationships & managing people and her proficiency in providing innovative solutions to contemporary designs at competitive costs. Jhilmil’s ability to build a strong sense of partnership among Artscape’s stakeholders and to innovate conventional architecture with modern designs helped her create a niche for Artscape Projects in industrial, commercial, hospitality and residential designs & execution sectors, quickly.

OFFERING EXCEPTIONAL ARCHITECTURAL, INTERIOR AND EXECUTION SERVICES ARTSCAPE PROJECTS

PERPETUAL INNOVATION IS OUR MANTRA FOR SUCCESS

During the infant years of her career, Jhilmil, a design enthusiast working in a renowned design and architectural firm in the capital, noticed the dearth of companies offering a complete end-to-end solutions in the architectural design and execution field to its clients. Being an entrepreneurial at heart, she had always dreamt of being a master of her own and aspired to create something special in Architectural Design and Execution, which would prove game changing.

Design is an ongoing process of evaluation and hence, there is a need for continuous innovation to maintain leadership. We continuously innovate by wedding innovative designs with user group profiles & requirements and integrate them with contemporary materials, technology, nature and ease of usability to create customized designs for our clients. The entrepreneur says, “We, therefore, strongly believe that continuous innovation is key to success in this business and at Artscape, we continuously endeavor to innovate to be ahead of our peers in the Industry.”

THE CLIENTS

Artscape has been providing design & execution services to a large number of reputed International and domestic clients in all sectors ranging from Commercial, Residential, Hospitality and Industrial sectors of the community. The Interior vertical caters to all sectors of the market ranging from basic home interiors to ultra-luxury. Besides, the firm is also specialized in Restaurants, Clubs and related Retail Segments. They have a huge list of clienteles ranging from MNC’s to Indian Business Houses, NRI clientele & others.

designs get perpetually fused with newer technologies, materi als, textures and colors to provide aesthetics, operational func tionality, environmental integrity and wellness of the target user group at optimal cost. One’s ability to continuously inno vate and experiment with the above process will always help one to be a trend setter in the highly dynamic market in India. Jhilmil says, “We strongly believe in this philosophy and hence, are continuously experimenting with new ideas and materials to create a niche for oneself in the market place.” Building a strong team of like-minded professionals along with a strong and cordial partnership with vendors, suppliers, contractors & peer professionals in supporting fields catalyzed Artscape to successfully design and implement large industrial, commer cial and residential projects for reputed international and do mestic clients.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 20

Founded in the year 2006, Artscape is an eminent architecture boutique firm, practicing in multiple verticals including but not limited to Architecture, Interiors, Project Management and Complete Execution under its larger ambit. The firm boasts of successfully delivering extensive projects for more than a decade now.

The Design industry is a continuously evolving one. “Design Trends” are a continuous process of evaluation where “retro”

FLUCTUATING TRENDS OF MARKET

To create user friendly designs, they do extensive discussions with their user groups and understand their expectations. These can be in terms of aesthetics and appeal, comfort, usability, ease of doing work, color and texture likings, etc. and use these inputs in their workings. This is the key to any design exercise as the preferences change based on demography, ethnicity, age profile, income level and other related socio-economic factors applicable to each user group and therefore, vary from project to project. They keep networking with industry peers in India and internationally, to accelerate their learning process. She states,“I travel extensively and keenly observe my surroundings during such visits to capture their design styles and how are they being wedded with newer materials, ideas and technology to create new user friendly and appealing designs.”In addition to this, they actively participate in design expos to understand the latest concepts & materials. Nature plays a pivotal role in all their designing exercise and they ensure its fusion to create nature friendly designs for optimal use of energy, renewable resources, air & water optimization in their designs. Technology and automation have become an integral part of daily life in every field of work and play and they are seamlessly integrated in all our design projects.

Team Artscape’s MANTRA “QUALITY, COST, TIME & COMPLETE CUSTOMER SATISFACTION”

Artscape looks forward towards becoming a leading Home Interior Firm catering to the clients who want that ‘Perfect Home.’ Unlike the new brands which are coming up, they do not intend to be a furniture brand naming themselves as Home Interiors, they rather intend to cater to the niche market which wants to convert their “DREAM HOUSE” into reality and want a personalized home Interior service.

MILESTONES AND ACHIEVEMENTS

21 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

Artscape is an established and a complete Design & Build house with end-to-end project delivery capabilities on time by a specially trained team of professionals.

Today,targets.

Artscape, in its genesis years,for the most part, was offering design services to clients, and was dependent on the project partners for execution. However,in the course of time,we realized that the journey from design-to-implementation was not smooth due to the execution sector being very un-organized in India. Hence team Artscape decided to set-up their own execution teams which were trained to build customer’s trust and offer high quality execution on time and within the cost

FUTURE PROSPECTS

They also do continuous CSR activities to support the needy groups of the society.

MESSAGE TO THE READERS

GIVING BACK TO SOCIETY

Coming from a family of Doctors, Jhilmil has always believed in giving back more to the society through work. But, what does social responsibility in architecture mean in our time? Well, for Ms Jhilmil it has always meant creating a sustainable design, and she chose to define it by eliminating or minimizing negative environmental impact of the built environment and to connect people with the natural environment.

Jhilmil states, “Design is an artful science-it is the creativity of the designer, the unique way he or she understands the user group’s requirements and then blend them with retro concepts, modern materials and technology to create a user specific functional design. We, at ‘ARTSCAPE’ are good at both in the ART and SCIENCE of DESIGNING and are committed to s provide a unique, customized solution to any design requirement and implement the same for you -on time, in full and within the cost targets, as per your requirements.

NEVEREDITIONMISSOUR Follow us on BUY NOW FOLLOW NOW SUBCRIBE NOW INDIA’S FASTEST GROWING BUSINESS MAGAZINE

Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our expe rienced editors. grab an opportunity through our special offer 12 by just Rs. 1000.

You may

: Get

Issues

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 22 I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address HowYourAgeTelephone__________________________________________________________________________________________________________________________City_________________________State______________________PIN___________________________________________________Email(Required*)__________________________________________________inyears_______________Experience_______________Industry___________________Education__________________feedbackaboutthemagazine___________________________________________________________________________didyoucometoknowaboutBusinessConnect?______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208.

paying

My heart rejuvenates when I go out and see the world around Because I work so hard all the year round, My soul wanders with the new places It’s crucial time to explore these places.

TOURISM

Travelling for me is always a heart- lightening experience. As an entrepreneur or a working woman, I am quite aware of today’s working life style. Youngsters are quite stressed and they are forgetting to refresh their souls. Work, work and work which is the main reason of so many problems related to mental as well as physical health. There is no doubt in that; the work occupies a monolithic part of our lives. But, this is also true besides work we have a life. Henceforth, to keep the balance working people should plan some time for themselves and they ought to be selfish in that.

I was reading about Bill Gates in Indian Business Magazine in which he shared with the readers,” I always plan a short expedition after two or three months with my family, because it provides me leisure time to spend with my loved ones in exotic locations”

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 24 Tourism

Wandering. to new places, leaving your day to day workplace will energize your heart with beautiful positivity. Thou will meet new people, explore various cui sine and culture. Travelling will release your stress and gives you positive vibes to restart the work.

One of my favorite tourist spots, the hottest state. The best time to visit this beautiful place is in win ters. Jaipur is the capital of Rajasthan, where you are going to find many exquisite forts like Amer Fort, City Palace, Hawa Mahal, Jal Mahal, etc.

Nainital and Mussorie

So, these were my favorite vacation spots. You can find your own. Travel and collect some astounding memories which cannot be vanished with time but will brighten.

It’s also a hill station and known as the queen of the hills. Forests are such dense, everywhere there is a bed of greenery.

Nainital is a city of Taals, it’s a wonderful, natural and exotic vacation spot.

You can plan a short trip either with your office mates or family but plan. Counselors talk about planning a vacation with loved ones to shed the baggage of personal and professional worries. Therefore to refresh the neurons of your brain,” YE shall go out and take a voyage to unknown places to be lost…”

Udaipur is also the lovely tourist spot which is also known as the city of the lakes. It’s in Rajasthan but when you go there you will not feel that you are in Rajasthan, there is a feeling of some hill station and cool place.

Rajasthan

Mussoorie

25 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

There are many places in India to explore for a vacation, it depends on you whether you want to explore hill stations, adventurous places, hot places (in winters), cool places (in summers), etc… Below are the list of some heart thudding and jaw dropping places that I have visited in one year to relax and release my work and personal stress:

Beautiful mountains, lakes, and willvalleysnot let your soul to leave this place.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 26

SERVICES AT TOAE SECURITY PVT. LTD.

protection in-depth with their reconciling threat protection, serving to evolve you towards a zero-trust design and protect you from the most important and most subtle

Network Security Assessment: Their team will test your network infrastructure which has servers, routers, firewalls for vulnerabilities, misconfiguration, and design.

Web Security: Their service is certified, extremely customizable, SIEM prepared and fine-tuned for obstruction threats with token false positives. TOAE’s net Performance Solutions assist you to interact with the customers with quick, personalized on-line experiences that sectionalize you to extend revenue opportunities, gain IT lightness and scale

TOAE-CERT: If your system is already breached, report to them and let TOAE-Cyber Emergency Response Team takes over the situation. TOAE- CERT will try to help you the best they can to get your services back to normal within hours.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 28

he need for Cyber Security in the systems and processes becomes quintessential as the number of security threats is incessantly hitting the crescendo. TOAE Security Pvt. Ltd. is one of the global leaders in providing security, technology services, and digital security enablement. It helps the organizations with designing, building and running of cyber programs that overall assist in protecting their information and enhances their creditability among their customers. After having a thorough knowledge of their client’s requirements, then only they suggest suitable cybersecurity measures that are beneficial to them instantaneously as well as in the long run. TOAE has its own R&D team, which continuously works on new types of cyber threats and cyber-attacks.

Dr. Amit Mishra | Business Connect

TOAE Security Pvt. Ltd.

Securityattacks.Monitoring

Services: The application of action-based insights from the past analysis of your network information will drastically improve as time passes by which you will discover and answer the potential security threat.

SHUBHAM MISHRA Founder, Director & CEO

TOAEglobally.provides

Red Teaming: The professional consultants can enter a corporation by any suggests that is doable. Here, they tend to mix each technology and human social skills and techniques.

PROVIDES IMPECCABLE IT SERVICES AND CYBERSECURITY

Development team brings the leading international experience into the Company from business, intelligence, academia, and the startup scheme.

Shubham Mishra (Founder, Director& Chief Executive Officer): Shubham Mishra is India’s youngest cybersecurity expert and ethical hacker with 10 yrs. of experience in the field of Hacking and Cyber Security. Having been in the field right from his teenage years, he today offers Cyber Security training to the public, private, government bodies. He is a millennial of modern-day India and a passionate businessperson, avid reader, and huge technology geek. Having grown up in the Internet era, he is an inquisitive person and loves to understand the How-To’s related to the technology surrounding him. Highly motivated by the self-made entrepreneurs like JRD Tata, Narayan Murthy, Azim Premji to name a few, he started his own venture TOAE Security Pvt. Ltd in 2017 and successfully helping organizations by identifying their backdrops and stands tall in the highly competitive market. He is well known for his extensive knowledge in the cybersecurity arena and methodologies for tackling problems related to it without disrupting the flow. In his leisure time, he is either found in the company of books, spending quality time with family or watching football.

29 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

TOAE enables organizations to realize their business ambitions with their core expertise and solve their data security breach threats. It even helps organizations with planning, building and running of cyber programs that overall assist in protecting their data and enhances their creditability among their customers. TOAE has always delivered extraordinary services to its clients. They have addressed the main pain points of their customers. They look for the vulnerabilities of the computers and websites against cyber-threats and appearance forward to neutralize advanced threats, protective and securing the organizations’ most vital assets. TOAE has created a powerful guarantee to its customers along with surprising them with new solutions which can be very easy to integrate. With the cyber world failing massively these days as a result of cybersecurity threats, TOAE Security Solutions is here to secure you. With its clientele of assorted sizes (including macro, micro and multinational), the corporate has served 50+ clients inside one year of beginning and these days in-charge of providing their services to leading government agencies as well.

• Deep Learning- Deep learning encompasses several technologies, such as artificial intelligence and machine learning. Regardless of what is known as there is a good deal of interest in it for security functions. Like

The recent revenue has been 3.1 million USD and currently, they have a tendency to gaze at over the approaching years. Their current focus is to extend the worth in addition to cybersecurity. Revenue will certainly flow in if smart work is being done. As a startup, they do not essentially want a sales roadmap to trace what deals they are attempting to shut. They have got stripped customers and are still hacking away at the product or service-market work. They are targeting upcoming product or service options and sales goals they would like to hit. In their company, virtually everybody has access to your roadmap. Their count should be sufficiently little so that they will feasibly have everybody collaborated on this living document since product or service and business data ought to be consistent across the complete business at this stage.

• User-Behavior Analytics- Once someone’s username and parole square measure are compromised, whoever has them will waltz onto a network and have interaction altogether sorts of malicious behavior. That behavior will trigger a red flag to system defenders if they are using user behavior analytics (UBA). The technology uses huge information analytics to spot abnormal behavior by a user.

THE FUTURE PROSPECTS

• Data Loss Prevention- A key to information loss bar is technologies like secret writing and tokenization. They can defend information right down to field and subfield level, which may profit an enterprise in a very range of ways: Cyber-attackers cannot monetize data in the event of a successful breach.

Thecyberinfrastructure.Researchand

ABOUT THE TECHNOCRAT

IN-DEPTH OF RESEARCH AND DEVELOPMENT

• The Cloud- The cloud goes to own a transformative impact on the safety technology business typically. It is explained that as additional organizations use the cloud for what has historically been the domain of on-premises IT, more approaches to security that are born in and for the cloud will appear. On-premises techniques will be transitioned to the cloud. Things like virtualized security hardware, virtualized firewalls, and virtualized intrusion detection and bar systems. But that will be an intermediate stage.

user behavior analytics and deep learning focuses on anomalous behavior. You need to grasp wherever malicious behavior deviates from legitimate or acceptable behavior in terms of security. Instead of gazing users, the system appearance at entities.

They completely rely upon R&D as new threats keep on popping up every day, so it is very essential for them to keep upgrading themselves. TOAE’s R&D Wing is established to develop security technology for the protection of the cyberinfrastructure for numerous firms. They offer management, technical, and material professional support for the big selection of analysis, development, testing, evaluation, and transition activities. The wing operates at intervals in the division beneath the CEO & the CTO of TOAE, which is extremely necessary for the development of technologies and the services they offer. The team works with analysis organizations, vital infrastructure operators and developers, and others to develop and fortify security technology to raised shield the business’s

Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you.

Indulge in Physical Activity

Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it.

Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone.

Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think.

Try cumulative relaxation

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 30 Health

When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep.

Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms.

Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once the whole body is relaxed, the mind will eventually relax soon.

Avoid Caffeine, Alcohol, and Tobacco.

You never need a luxury spa or retreat dinners for relaxing. Each of our stress-relieving tips can get you from OMG to WOW in less than 15 minutes.

WAYS TO RELIEVE STRESS AND RELAX

Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress.

• Fix your diet and supplementation

• Neroli

• Snack on fruit and nuts

Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you.

• Dark Chocolate: a delicious stress reliever

• Schedule time for emails.

• Talk to someone – Go out with friends

Light a Candle and write your journal

Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:-

• Solve Crossword Puzzles to energize the mind

• Chewing gum

• Engage in physical intimacy

• Indulge in some light reading- daily reading

• Do an art project – Be creative

• Get yourself a dog

Get More Sleep

• Lavender

• Join a religious community or go to religious temples weekly

scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress.

• Laugh Out Loud – Spread smiles

• Schedule time to recharge: proper sleep

• Think of Happy Memories… and Don’t Dwell on the Past

• Massage reduces the stress hormone cortisol

• Rose

One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine.

• Roman chamomile

Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep.

• Regular vacations

• Add Some Indoor Plants for positivity

• Spend Time with Friends and Family

• Watch a Comedy movie or thing

• Get honest with yourself about your job and life

To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help you enable yourself more and avoid stressful mechanisms.

• Reduce the use of cigarettes, alcohol, and drugs

• Practice meditation and join some yoga

• Aware mindfulness

Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day.

• Walk in the woods Take a walk: Nature

UsingSandalwoodthiskindof

• Express Yourself by Writing

•

31 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

• Smile more to less stress

• Music: Listen to Soothing Music

• Write your stresses out on paper: Journal

• Have a cup of tea Drink chamomile tea

• Play video games of your choice

Using the essential oils every night or burning a scented candle may help you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents:

ur next hand-picked story is of a company that ﬁrmly believes in forming strategic partnerships that facilitate businesses with incessant growth. It has been introducing excellent resources to its clients in line with building a mobile application with an exemplary user interface where operational cost is gradually cut down. To get in-depth insights into the company and its overall business portfolio, Business Connect arranged a telephonic interview with the leading faces of the companyNirmal Mishra -Director & Ramesh T.- CEO. Explaining the motive, vision, values and a lot more- the duo walked us through various aspects of the company and its offerings.

e4 Software Solutions:

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 34

Kriti Anand | Business Connect

Nirmal Mishra Director

Where innovative, cost-effective and timely solutions are catered across the world…

We couldn’t help but ask about the motivation that made them establish E4 Software Solutions. As per the luminaries, the zeal to cater for the products that are driven by innovation and new-age ideology was the motive force behind the establishment of the company. Facilitating more interactions with the clients while addressing their grievances and pain points is what kept them going day and night.

The company’s overall growth stands ﬁrm on these values only and all of the team members are being propelled towards a greater high, based on a philosophy that speaks of holistic growth. Moreover, the technical backbone of the application developed by the company is something that they put their sheer focus on no matter what. The whole product development cycle of the company revolves around carving such products that could change the scenario across the BFSI sector.

The duo of luminaries is a ﬁrm believer in leading with examples where they are in constant strides to add value to the lives of those around them. To them, a leadership that nurtures and promotes growth is something setting them apart from the crowd. Needless to mention, they are crossing exemplary milestones based on the support extended to the leaders by the workforce. Both of their insights, leadership and experience have posed to be the success mantra behind what E4 Software Solutions become today.

to innovate by utilizing technologies, E4 Software Solutions has been leaping in the direction of exemplary growth. Today, it has become a reputed name in terms of improving the positions of businesses in the market when it comes to application testing, web design, mobile application development and different product development services. With a sheer motive to enable businesses to achieve their true potential, E4 Software Systems has been revamping the scenario for struggling companies in the most effective manner. Granting your businesses with an invaluable competitive advantage, the company is adding substantial value to businesses’ core objectives.

THE INCEPTION STORY

Let’s dive in to come across some outstanding insights and ‘food for Constantlythought’.striving

success of E4 Software Solutions. The company is in constant search of talented individuals under its talent hunt program. The cultural environment is such that the employees are motivated with growth opportunities to explore the bestsuited possibilities in their favour. The low attrition rate itself speaks volumes of what they offer the workforce. The ﬁve cornerstones of their work culture are – sincerity, teamwork, innovation, delivery and consistency.

Cross-training programs where senior members of the teams train the juniors to build a robust team of skilled individuals. Relying mainly upon the latest upgraded technology, they are performing outstandingly by delivering scalable, transparent and effective solutions. “Best-in-class technology that is delivered as per the time deadlines and comes at costeffective prices is how we describe our solutions,” stated the duo.

WHAT MAKES THEM STAND APART?

THE PREFACE

With sound industry knowledge as well as an approach to client’s requirements analysis, they incorporate accountability and authenticity into their offerings. Developing technology service tools leveraging AI and ML with a straightforward user interface that could reduce operational costs is how they deﬁne their specialization.

Registered in the year 2007, Business Software Development is the forte of the company. Over the period, they have emerged as one of the strong technology service providers that are mainly focused on the BFSI domain. Moreover, they provide effective custom development solutions to pharmaceutical, manufacturing, and FMCG sectors. Value sourcing business is something they have introduced in the market allowing them to expand their presence across the targeted audience. Also, they cater managed application services and software development and IT support to the end clients. Whatever technical requirement any customer ever has, they provide him with the appropriate support.

LEADERSHIP CREATING A DIFFERENCE

Ramesh T. CEO

35 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

The involvement of the latest technological tools allows them to stay ahead of the curve and bring something unique to the targeted audience. And above all, a highly-qualiﬁed team of industry enthusiasts have been the motive force behind the

So I thought to explain on this buzzy topic and here it is:I understand it like, that once you reached a certain level in life, you’ve already been faced with lots of hard choices and decisions between good or great things. What I admire after referring to so many other articles and research on this topic that - One can’t get enough time or proper energy to say “YES” to everything in business. Everyone has to be very wise about focusing on their time, energy, enthusiasm, and optimism toward the Business things and life-related parameters that best advance your overall objectives.

successfulsuccessfuldifference“Thebetweenpeopleandverypeopleisthatverysuccessfulpeoplesay‘no’toalmosteverything.”-WarrenBuffet.

I saw it like-

The Difference Between Successful and Very Successful People

It looks so catchy to me, and I posted the picture of the quote. After I posted it, a friend of mine Explain,commented:please.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 36 Growth

• Very successful people say yes

• When others say no and 2. (don’t take no for an answer)

Business Connect Team

Jim Collins, the best-selling and famous author of the “Good to Great”, once suggested his idea that instead of to-do lists, one should be focused on “stop-doing” lists in the business. Obsessing on to-do lists full of things that don’t really matter sometimes, and you spend less time saying yes to the things that do.

Jobs and Buffett, we enlighten you by another author also - Jim Collins Seven things successful people say no to every day

• These people always said no to superficial networking and connections in events in which other people swap business cards to one another and never hear from each one of people after that. This happens because successful people don’t build a network like that, they always build relationships.

The late Steve Jobs unsurprisingly explains that: - Steve Jobs Said ONE Thing Separates Successful People from Everyone Else (and that thing will make All the Differences in Your Life to be best for you)

• Young Aspirants always say no to the opportunities and things whichW are not exciting them, they always try to speak with their values or further mission in life.

• They say no to overwork – Well this statement is very true, some successful people and many big entrepreneurs put in their strategies to work 60 to 80 hours per week. These successful people aren’t workaholics, who neglect self-care and family, they do recognize that if they cannot take care of themselves then everything else suffers for them.

The most determined people want to accomplish things in a better way. They are always driven for results, in doing more, learning new and exciting things, getting promoted to bugger positions, and starting new ventures as capital. But one should never forget that fact - we also have our personal lives that we can’t ignore for optimum balance and happiness for ourselves. The good ambition of achieving can mean taking care of parentage and family priorities, expanding social circles, and pursuing hobbies (Giving Me time) and other interests according to personal needs.

37 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

STEVE JOBS AGREED ON THE STATEMENTS AND ENLIGHTENED US:It’s about focus, Job Fatefully supported this notion of saying NO!! At a Conference in 1997 for Apple Worldwide Developers. Here’s a glimpse of what he

• They always say no to spending time with uninspiring, critical, or negative people who drag them down. Time is a precious jewel that chooses a very small circle of people socially, who will help them to energize and wants you to be better.

always thinks of focusing, means saying always YES to the thing you’ve got to focus on. But that’s not what it means at all. It means saying N-O to the hundred other good ideas that there are. You have to pick

Here are a few things that most successful people say, which needs NO!!! On a regular basis:

• They say no to do all the work all the time. This comes down to one word: DELEGATION.

THE INFLUENTIAL MEANING BEHIND BUFFETT’S STATEMENT

According to him, he meant saying ‘NO’ in the investment sense is not so important; but what is important is that his advice on this point, in whatever the context, is applying on anyone arriving at this stage of crossroads in daily decision-making needs to say N-O to their surrounding in any perspective.

Buffett’s then advice on a bulls-eye for your conscience. He wanted to say that - we have to know what to shoot for simplifying our lives. It naturally means saying ‘NO’ tome to time and over again to the unimportant things like flying in our direction every day and remaining focused on saying yes to the few things which can easily be digested and that are truly matters.

Likecarefully.wediscuss

“Peoplesaid:

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 40

Avishek Singh | Business Connect

Entrepreneurship is more than just a business, it’s a change-bringer, and Presear is no exception. Its mission represents the founder’s vision to close the unresolved gaps in-between customer service and satisfaction. Prior to his entrepreneurial endeavour, Abhijit has had multiple tenures as an intern in tech startups. Here, he discovered a pattern of neglect in cultivating customer relationships, followed by a lack of quality and transparency in the software delivery pipeline. Abhijit knew he couldn’t stand on the sidelines and do nothing. He is an engineer, author, entrepreneur and researcher, and owing

Presearconditions.isled

RESOLVING A PREVAILING STIGMA

AN UMBRELLA OF CUSTOMIZED SOFTWARE SOLUTIONS FOR A NEW ERA PRESEAR SOFTWARES PVT. LTD.

to such a versatile profile - he wanted to develop software products that optimize the user experience and foster transparency. COVID-19 further enabled him to explore customized software solutions, especially open source. With a distinct strategy and vision, he founded Preasear TheSoftwares.company

41 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

“Whether you are a CEO or any other management leader, never become intoxicated by power. Keep hustling, upgrade yourself every day and learn to motivate yourself and your team daily to succeed. Lastly, consider no one else to decide your future.”

In today’s digitalized economy, quality trumps quantity. We’re in an age of transparency, and customers crave authenticity. And for a competitive market, such as software, this is indispensable. Aware of this scenario, quality is prioritized above all else at Presear. The company has a devoted QA & testing team to ensure quality is maintained in stages of product development.

No matter the vertical, startups have a promising culture for self-learning, leadership and collaboration. Presear, like a hilt holding the blade, upholds these principles.

focuses on core software development, especially software integrations with Deep-tech technologies like AI, Blockchain, etc. It has expertise in hybrid software development that curtails development costs while retaining optimal quality. With time, they also took outsourcing projects on software resources and provide consultancy on emerging tech. At present, Presear is a full-fledged software firm offering customized software development, QA & Testing, R&D, cloud architecture & support, software maintenance & support and 3rd party integration. With every accomplished project, the firm is taking a step ahead in its underlying vision. Presear is serving multiple verticals such as healthcare, e-commerce, retail, edtech, fintech, real estate, HRM, factory management and manufacturing.

“We also perform several iterations and hold meetings with clients to make products customized to specific requirements,” adds Abhijit. They also offer free software maintenance, as well as hosting and deployment charges for a limited time, allowing business owners to test the waters.

A fine instance of their collaboration and drive for growth is seen in their work model. Being in a disruptive market, the firm follows a 100% remote culture and bears 10% data expense to all employees. “To keep the flow going, we’ve been employing multiple WFH tools and holding pertinent meetings regularly,” says Abhijit.

ABHIJIT TRIPATHY Director & Chief Executive Officer

“In fact, it is one of our few features that can’t be copied!” states Abhijit. While assembling this team was challenging, emphasizing dedication above skill sets and later training them led the way. 50% of their workforce comprises females. With a greater emphasis on women’s empowerment, they have established a dedicated cell for the overall development of their female staff. Contemplating the need for engagement and recognition, they provide the “Best Employee Award” against remarkable performance with a monthly loyalty bonus.

A NECESSARY ADVICE FROM THE LEADERS

QUALITY OVER QUANTITY – IN ALL ASPECTS

A Startup is typically a ‘community of empowerment.’

Their trajectory truly shows potential for uncovering more possibilities and introducing more enticing developments in the near future. Presear is also willing to increase its workforce to three digits within 2 years and expand to foreign boundaries by exporting software services.

Presear’s mission to drive positive transformations in the software space has bore rich fruits. Within 2 months of incorporation, the company has successfully found 6+ clients with a 100% satisfaction rate. It is working with many promising startups like Prodigal AI Technologies, Kirway Technologies, Grath and Associate LLC, among others. Its efforts have rewarded it with “The Most promising Startup Award” by Indian Achievers Forum, as well as the “Most promising hybrid software company 2022 Award” from 8th global Choice awards 2022.

A CAPTIVATING ECOSYSTEM

ANCHORED TO ASCEND NEW HEIGHTS

The firm also has a seasoned R&D cell that contributes to optimizing quality. They are quite active in publishing white papers and research, as well as patents. This helps the firm provide better use cases to clients, thereby ensuring better trust and brand visibility. The team also scouts the market and continues to find better ways of building software. The consistency of having a tailored framework has helped them land contracts for fintech, e-commerce, AI-based cloud apps, and crypto trading platforms, ensuring they stay ahead of the curve.

“If the person of the executive places in a position does not perform, the executive has made a mistake. It is the duty of managers to make sure that the responsible persons in the organizations perform: How to Make People Decisions: Peter F Drucker” Upright Manager

| www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 42 Entrepreneurship

More often than not, there happens to be a side of capable experts who make the brand accomplish the desired feat while being occupied with the visualization & mission of the entrepreneur. In order to make sure that your concepts are made practical, to improve products & services, you are meant to be a worthy manager. You are supposed to be a person who can lead at the time of implementing the stratagem as intended to complete those things.

Parallel to this, it is your duty to encourage those around you to have faith in your idea with respect to what you do. How people sense you & your firm plays a vital part in positioning the base for the attainment of your business.

right individuals. But there are times when you may be cautious of holding that responsibility, in the scenario when your employed abilities & means fail to deliver. These are the testing times when you, as a leader can outperform. You need to take that ownership, make changes to it instead of initiating denunciation or anxiety mode. Doing this will put a full stop a bad work ethos, depletion of time & properties.

Apt managers fathom that they are meant to employ the

| An

be Good Managers Great Leaders&

Due to being a virtuous manager, you will get the support of aides with whom you talk over career ex pansions, proficiency recording and enactment while facilitating them attain the embodiment of their ad ministrative visions.

Hardly ever do we get efficacious entrepreneurs who have achieved a whole thing on their own?

When you happen to be manager, you will be able to govern a cluster of mavens to bring about a fixed objective. Parallel to this, in the form of a leader, you can bring guidance & empower others to be enthused during the process of building a more trained, culture-centric work atmosphere that is central for sustaining as an efficacious industry in the long run.

Apart from this, when it comes to being a leader, you can show your acumen by making sure that you en able them with conviction and faith in your adminis tration skills. A blend of these two characteristics will accurately resolve how extensive they stay with you in your business.

Being an entrepreneur, what in your knowledge should be better for you - a manager or a leader? In order to achieve success in the long run, you are meant to be a good manager as well as a great leader.

| A

As a good manager, you have all the authority to guarantee that you are providing the services well in time for the sake of speedy fulfillment. Being a great leader, you will be seen as the one who can focus on the bigger picture & strategize well in advance.

So, how would you describe yourself- a good manager, a great leader or both? Great Leader

Every efficacious business has leaders as well as managers who can supplement each other.

In order to be an effective entrepreneur, both these roles of being a manager and a leader are enormously decisive despite seeming contradictory at times. It is similar to an expert who has become proficient in the game of chess.

Put this into your grey cells that good leaders live in the vicinity of people onto whom they can throw their plans. Being a good manager, the onus is on you to make certain that you are supervising people who are familiar with better than you for particular expertise.

There are a couple of discrete talent sets, the first of a gambler & relentlessly inventing and the other one concentrating on existing main concern or responsibilities or aims.

In the form of an entrepreneur, you must provide products & services that motivate consumers. At the same time, you have to make sure that you don’t go in a state of utopia in terms of your visions. This is essential for the reason that you need to come across the goals as pledged to your backers.

Some of the renowned entrepreneurs have administra tive styles and leadership styles that can motivate bil lions across the globe and they are among those who have made some of the ultimate businesses of all time.

| 43 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

CREATE 2D ANIMATION CONTENT AND BRING LIFE TO OUR CULTURE AGAIN

ADAPTING TO THE LATEST NEEDS OF MARKET

In the last 100 years the culture of ‘dadi maa bedtime stories’ was instrumental in passing good value systems to the next generation. Nalanda University was the greatest and most glorious resident educational institute in the world starting from 400 AD. While Hollywood continues to indulge in Vedic sciences and Indian philosophy through movies like Groundhog Day, Avataar, Matrix, somewhere, Indian content has lost the richness and luster of our heritage and culture; a culture that is best known for its scientific, mathematical, moral and spiritual values. Indika wants to bridge that gap again between grandparents and grandchildren to revive our dying culture.

Namrata Sharma Founder

THE CLIENTELE

Their USP lies in the study of music and colors which require not just intense research, but years of experiment and experience. Music increases spatial reasoning, thinking skills and Colors which help in physiological reactions.

Born in India, Ms. Shah earned a degree in computer engineering PICT. Between 2005 and 2012, Ms. Shah starred in multiple Bollywood and International films and Television shows which have won international accolades and awards, including COLOURS OF PASSION by renowned director Ketan Mehta, and the IFC TV miniseries BOLLYWOOD HERO by comedian Chris Kattan. Ms. Shah currently lives in Los Angeles, California.

Their widespread clientele has led to an eclectic team of writers from across the world led by Travis Hodgkins. This would help them to strike a balance of cultural understanding and outlook for non-Indian audiences.

INDIKA STUDIOS

KEY FACETS OF INDIKA STUDIOS

RASHAANA SHAH: She is a producer with Mulberry Films, TV and Film Development Company specializing in books to film adaptations, and a former actress. She recently produced the feature films BLOWING UP RIGHT NOW (release feb 2020) and A NEW CHRISTMAS, (release Dec 2019). Her expertise in International sales to VOD / OTT / DVD channels across 125 territories is key to distribution for Indika.

Indika is an animation content hub focused on ethical content of value-based stories from Indian Vedas and scriptures. The idea is to bring the original ‘Superheroes’ alive through 2D animation stories with an innate association to modern science that grandparents and grandchildren would love to experience together. Their IPs are designed for easy viewing combined with immersive music and therapeutic colors providing a meditative experience filled with knowledge for an already evolved generation.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 46

Unfortunately, Cartoons and video games, nowadays, are showcasing violence, verbal abuse, sexual content and fantasy in their stories. Indika’s ethical stories are an attempt to spark logic, skill and spirituality in a child’s curious ever-growing mind. Unlike most kid’s content, Indika stories would bridge the old and young generations and help to create a stronger and beautiful bond.

Indika stories are 100% research and development based. They are digging deep into our heritage and history. Their human missile, Krishna Desai, brings in decades of programming experience in the kids’ content space. He constantly reminds their creative team to be aware of unauthentic cartoons and mythology stories, which have passed through ‘Chinese whispers’.

Kajal Dobhal | Business Connect

The client base is the 400+ million smartphone users and over 15 million Indian diasporas spread across the world. Their core mission is to inspire kids and adults to delve into the self; to ask questions; find answers through logic and reasoning.

Cartoons have a large impact on children’s minds. They influence their values and behavior. Children imitate what they hear and see. Short form content of 7-15 minutes is all the attention span kids have and adults can afford in their busy chaotic materialistic lives. Indika stories will package characters, words, colors and music, which will interest attention-deficit yet highly knowledgeable millennials.

AN EDGE OVER THE PEERS

INDEPTHS OF RESERACH

She has been written about in the Society Magazine and a very reputed Malayalam magazine. She has also been felicitated by the Festival of the Globe, California with an award for Excellence in Healing Arts.

his content acumen, his specialized skill includes driving high margin broadcast channels, end-toend ownership of new channel launches and delivering industry-wide recognized outcomes on multiple occasions. Further, with his proven ability to lead inter-functional & geographically distributed teams and translate consumer insights into actionable plans, Krishna brings deep domain expertise across local & global consumers and media

industry, Krishna Desai has been hailed in the industry for spearheading the creation of over 1200 half hours of winning and innovative IPs – and acquiring even more – that has shaped the kids’ entertainment ecosystem in ApartIndia.from

KRISHNA DESAI: With 20 years of rich & insightful experience across every function with leading players in the TheTelevision.media

(Head - Operations) and Shripad Warkhedkar (Head – Creatives) are two strong pillars of Indika Studios.

47 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

is also a prominent litigation attorney in Los Angeles specializing in class action lawsuits and entertainment law. He is a graduate of UC Berkeley and UC Hastings College of the Law, and has studied at the China University of Political Science and Law in Beijing, PRC and the Taiwan Language Institute in Taipei, Taiwan.

Namrata recently setup Indika Studios to bring together healing through colours and animation on the same platform.

Ruteishecosystem.Arora

TRAVIS HODGKINS: is a writer, producer and attorney. He is a producer of the feature film BLOWING UP RIGHT NOW, and is the writer/producer of the feature film A NEW CHRISTMAS. He also has several other TV and film projects in development with different production companies, including BROOM DANCER, a western about a gay gunslinger, THE MANIFESTO OF COLTON RODGERS, a drama about a school shooting, and POUND FOR POUND, a TV show about boxers in the 1924 Olympics.

She completed her MD in Alternative Medicine, specializing in colors. She also learnt reiki and meditation techniques. She has now devoted her life to holistically healing people through colours. She works with many NGOs - The Cipla Palleative Care for cancer patients being closest to her heart.

NAMRATA SHARMA: is an engineer by education, an entrepreneur by profession and an artist at heart. She lived a glamorous corporate life for over 20 years in the IT and Animation Industry. Having won many awards and accolades including the National award for her animation production ‘Delhi Safari’ and the Star Entrepreneur Award by the World HRD Congress and having been written about in many books and magazines, including the Animation express; Rashmi Bansal’s ‘Follow Every Rainbow’– made her move on to something that brought more meaning to her life.

One of her USPs is Intent Based paintings, which she creates depending on the needs of her clients.

Mr. Hodgkins also writes fiction, which has been published in various literary journals and magazines, and is a journalist who has worked for different newspapers and magazines, including the Los Angeles Times and Newsweek magazine. He also worked as a fiction editor and served on the board of directors for Red Hen Press, one of the largest non-profit literary presses in the United Mr.States.Hodgkins

“The difference between any successful and unsuccessful entrepreneurs is action”. Every Successful entrepreneurs, always know that if they just keep taking actions and also tweaking their approach, so they can create the best results they want. An Unsuccessful entrepreneur will always talk about what they want to do and wanted to make —but he always end up talking and never end up taking the action, which are needed to support that Similarly,vision.the Persevering, here implies to the “action taking approach”. When a person encountered a setback, instead of letting themselves dwell on the problem, then the actions speak more than thinking. Only Perseverance and Persistence can make an Action-oriented entrepreneurs, to learn from their setbacks so that they can use themselves as fuel for their next approach.

Lifestyle www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 48

In my opinion, the successful entrepreneurship is a combination of these two things:Perseverance Persistence

PERSEVERANCE PERSISTENCE

Take Actions

Let’s go through them. “Perseverance” and “Persistence” are two basic concepts of the most important traits for every entrepreneur business needs to develop, in order to push themselves as passing the obstacles of success it is most important too perceive the persistence. You could have the best, most exciting product or service in the world of your business, but you’re still going to need a boatload boost of perseverance to sell it.

What Makes a Successful Entrepreneur?

We all have heard this particular question, and it is often asked that, “What does it take to be a successful entrepreneur?”

Listening Ability

Learning Ability

Great things come from hard work and perseverance. And In order to persevere, yourself you need to take all the responsibility for your own success or failure in the business. Whatever actions you can take is matters to get whatever you want. Sometimes, it can be very scary to take your responsibility for everything in your life, but it is the only best way to persevere through the toughest journey of entrepreneurship. Once you will start taking responsibility, you take back control - and you can do anything.

Creativity and Mind-set

When a person is highly ambitious, then it is internally drive them to work hard, and makes them committed to doing what it takes to make their business a success. Generally, a person will never look for shortcuts of success and will become willingly strong to put in the best of their time to get their job done in a right manner.

I am sharing few steps towards successful Entrepreneur:-

Ambition

Most of the people, faced the problem that tend to slip into a victim mentality and then they neglect taking responsibility for their situations, and then don’t think about how they might be able to improve that victimized situation.

49 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

Most of the people thinks that, the learning ideas stops, when they will be graduated from university and earned their degree’s certification, but only getting a piece of degree paper is not the every thing you got . Education and everyday learning is a lifelong process. One must stay focused and updated with all changes in the evolution of their industry technology, sales processes and more. Hereby, an entrepreneurship always seek new knowledge. More than that, look for the most successful people in your industry and do not be afraid to ask for their opin ions or advice.

If any person is always focused and do the same things for the business, then you very likely not enjoy yourself and new and better results gets away from you. A person must almost try new things to find what works for them best. One also need to enrich their life with new experiences regularly. This can be something simple and talking to new people or taking a personal interest class. Every experience that one enhance can lead to new opportunities that, you previously did not have for you with different approach of mind-set and creativity.

Take the Responsibility

It is always easy to give up on something, when the ongoing of that thing gets tougher, but the most successful entrepreneurs can persist that situation because of their ambitious nature. They simply hunger the success, and they thrive on reaching their small milestones, that are stepping stones to their major goal and makes them highly ambitious.

No one can simply manage a great team, or provide a great customer service. If the person is not an effective communicator then communication is a two-way street. Additionally, in order to commu nicate outwardly in an efficient manner, one must pay a better attention to others’ and focused on - motivations, hot buttons, interests and more. Other thing that must be aware of, non-verbal cues, for example - body language. You should avoid coming off as being self-promotional or vain, and avoid striving to show that, you are helpful and interested in others.

What separates the successful entrepreneurs from the non-successful ones is pure perseverance.’’ - Steve Jobs

The collection of Kraft Corridor is a perfect blend of indigenous skills with modern designs and are embellished with a fabulous combination of ethnic and western surfaces in different contemporary style, thus targeting women of all age groups. In its bid to preserve the traditional crafts, the brand works on traditional motifs and colours and blends them with the latest silhouettes for better acceptability of the mainstream market.

Kraft Corridor has participated in Bangalore Fashion Week in August 2018, India Beach Fashion Week, Goa in November 2018 and Asian Designer Week, New Delhi in April 2019. The festive collection showcased at the Lakme Fashion Week Winter/Festive 2019 edition in August 2019 was highly appreciated for the intricate and exclusive hand embroidery on handwoven fabrics and its unique placement and Kraftsilhouettes.Corridor also participated in Vancouver Fashion Week in October 2019 and showcased its Spring Summer 2020 collection comprising of embroidered cotton jackets

GET TO KNOW KRAFT CORRIDOR

Kraft Corridor is a rare, special and genuine designer’s and craftsmen’s hub that produces everything by hand in Lucknow, perfectly amalgamating the traditional crafts and skills with modern designs, while managing to serve clients across the globe.

ENABLING RURAL ARTISANS

Some believe it to be a Persian form of art introduced in the 17th century. There’s yet another section which calls this form of art to be originated in 3rd BC when a traveller taught peasants this subtle art in return for water. A major section of society calls it a present from Noor Jahan, wife of Mughal

Kraft Corridor is a luxury women’s wear brand based out of Lucknow (India), a place known for its intricate hand embroideries by skilled artisans. It was established in July 2017 and its first luxury collection was launched in March 2018.

connect in its new section brings forward a brand that creates a class, brings elegance into the picture and speaks volumes through its art of intricate hand embroidery.

Chikan embroidery is a famous form of art believed to be introduced in Lucknow during the Mughal era. The elegant and minute handwork on the garment gives it a very subtle, stylish and classy feel.

Kraft Corridor works with rural artisans of Lucknow, India, who have inherited the more than 2000-year-old craft of ‘chikankari’ and also other hand embroideries thus encouraging preservation and growth of traditional skills and crafts.

emperor Jehangir. She is believed to have passed on this art to BusinessIndia.

The Collection: The collection includes various styles of lehengas, suit sets, Kurtis, gowns, dresses, jackets. It also has introduced men’s kurta this year and is venturing into home décor items such as cushions, table linen and bed linen.

Kraft Corridor: Restoring Hand Embroidery

SAROJ MITTRA Founder, Kraft Corridor Kriti Anand | Business Connect

ACHIEVEMENTS AND MILESTONES:

t’s hard to articulate the power of fashion and style through words. From the greatest fashion designers to legendary models and stylists they have all known that the style of dressing is an art that is life-enhancing. This art is a way of life that makes you elegant and confident. Today fashion and style are instant languages and thus our choice of clothing is an inaudible language of expression of who we are.

www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA 52

Speaking to Business Connect, the founder of Kraft Corridor, Mrs Saroj Mittra showcased us the brilliance and professionalism her team brings into the world of fashion and style.

What was your learning during struggling days?

“Hand embroidery in different unique designs is our USP. All our collections showcased so far starting from Spring Summer 2018 till now has some unique design and embroidery element. The artisans we work with directly are skilled and have inherited this art of hand embroidery since ages. With the amalgamation of work of master craftsmen and new-age designers, all our designs look like masterpieces”.

Facebook: https://www.facebook.com/KraftCorridor Instagram: https://www.instagram.com/kraftcorridor

“Understanding the market and knowing our target customers is important. In the first year of business, we focused on a small target which helped us to cater to that set with ease. Increasing the horizon gradually depending on the team strengths and funds is key is ensuring that the plans don’t fall flat even after a lot of planning and good strategy”.

Have a look at the Facebook / Instagram page and embrace the world of Indian art.

How much do you rely on Research and Development?

What are the efforts made by you not to lag behind in the race of having the latest technology?

CREATING A WARDROBE TAILORED SPECIFICALLY TO YOUR TASTES: Creating a wardrobe tailored specifically to the tastes of the customers, needs both creativity and flexibility. And that’s what the designers at Kraft Corridor are doing, using their skills to address customer needs and foster a positive experience at the same time building a niche DNA for their brand. The designers frequently travel to different cities in India to personally meet the customers and guide them through the bespoke process.

What inspired you to start your own venture?

“Hand embroidery in contemporary designs is our forte. We experiment and explore a lot on fusion embroidery. Even with mass luxury wear flooding the market, nothing can replace a bespoke outfit created by our master craftsmen. We have mastered the art of custom-made and have already impressed our customers of Lucknow, Delhi and Mumbai”.

Though the customisation process demands time on the part of the customer, but the entire process elevates the final look of the outfit and helps to personalize the wardrobe. It begins with client’s measurements and continues with a selection of style, colour, fabric, embroidery placement and other details like the occasion for which the outfit is planned.

“Mesmerized by the history of traditional skills and crafts, I was inspired to work closely with the artisans to enable them to meet the design, product and quality standards of the ever-evolving domestic and international market, thereby enabling them to lead a dignified living and leading to preservation of their skills and crafts”.

Did you face any obstacles during the initial days? How did you sail through them?

Have you identified a unique opportunity that others don’t see in your startup?

“We would like Kraft Corridor to emerge as a luxury wear brand catering to men and women of all ages. Hand embroidery is our forte and we would like to explore contemporary designs. Our motto is to focus on sustainable fashion and include handwoven fabrics and hand embroidery in all our designs”.

master cutter, master tailor or artisans with expertise in different types of embroideries. Identifying the right expertise and making them settle in a team was a challenge in the initial days”.

How do you see the future of the company, and what plans do you want to achieve in the near future?

“We have developed our website www.kraftcorridor.com and the same has a mobile version too in both android and ios. Our inventory and billing system is automated”.

53 www.businessconnectindia.in | Vol. 5 | Special Edition September 2022 INDIA

What gives you an edge over your peers and how your company is different from others in the same arena?

in combination of both bright and pastel shades. With this the brand is all set to mark its foot in the international market as well.

Getting a good team in place was a challenge in the initial days. Our industry needs experts for all fields, be it fashion designer, textile designer,

In most of the high-end pieces, the designers first prepare the test fit of the outfit and sketch the placement of the embroidery. Once approved the piece goes for embroidery. It is then tailored to give it a structured and good finesse.

“We frequently do our own trend research, however, mostly follow the WGSN forecasting for trends in fashion since we are also targeting the international market this year”.