Implementing Phenomenal Navigation

Page 1

Innovation, Leadership, and Growth Mindset: Unlock the best one from the weakest one

There is a saying that quotes, “Individuals who believe their talents can be developed through hard work, good strategies, and input from others, have a growth mindset. They tend to achieve more than those with a more fixed mindset (Those who believe their talents are innate gifts). A growth mindset is essential to scale in the business world but sustaining achievements for a long time is equally important. This edition of ours which we call, Company of the year 2022, is a full squeeze of all the inspiration we have scattered around in the corporate world.

Business Connect is a renowned platform for featuring the outperforming leaders and their brainchildren that are pushing the business world into a better place. So here we are with a mesmerizing and exciting edition comprising tales of passion and dedication only. To make this edition successful, our editorial team had an interesting and exciting virtual session with the leadership panel of Elena Geo Systems Private Limited. The duo of the company, Lt Col V.S. Velan and Mrs. Naveena Velan, shared numerous lesserknown facts about the company and shed some light on their overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage them to break the barriers and chase their dreams.

Last but not the least, I would like to bid my farewell to this exciting year by sharing a few words about the importance of consistency and dedication toward whatever you are doing in life. Just make sure that you are passionate about your dreams and exceptionally crazy to make them a reality. I would end this read with one of my favorite quotes by Dwayne Johnson, “Success isnt always about greatness. Its about consistency. Consistent hard work leads to success. Greatness wil come!”

Keep Shining!

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 4

Vol - 5|Special Edition|February 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra

Avishek Singh | Kriti Anand | Sanjay Maurya

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Vikash Kumar | Archana Mawar | Kazim Barati | Rahul Kumar | Abhishek Mishra | Vijender Saroj | Mohit Rathee | Karan Sharma | Navdeep Sharma | Kavita Tiwari

Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta | Archana Mawar

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Sweta | Shweta Kumari | Rekha | Khusboo | Hitesh | Khushi | Nupur| Gunjan

Finance Team

Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Pawan Yadav | Vishant Saroj | Vandana Gusain

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari | Simran | Hitesh

Registered Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Ph. 011-42636209

Email: info@businessconnectindia.in

Corporate Office

804, DDA 2, District Centre, Janakpuri, New Delhi - 110058

Ph. 011-41065208

Email: corporate@businessconnectindia.in

Publisher & Editor : Abhishek Kumar Dubey

RNI No.: DELENG/2018/76695

Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 5
us on: We are also available on: Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony,
Follow
New Delhi-110045
www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA

A Promise To Serve The Needs Of Those In Need

Cure, Balance and Care with Ayurveda

Ground-Breaking Business Trends For Food & Beverage Companies

Ensures Qualitative Testing and Analysis in the Arena of Pharmaceuticals

Redefining the Healthcare Ecosystem

A Dynamic Relationship Between Health And Economy

A Renowned And Well-Established Name In The Pharmaceuticals Industry Across The Globe

What You Need To Know About Buying A Car In This Pandemic

Providing Leading-Edge Pharma Centric Software

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 7 16 22 28 32 20 34 40 44 48 38 42 46 26 30 Intellio Healthcare Medesun Prova Health Savorite Technology Soham ERP Solutions Pvt. Ltd. Arivation healthcare Cuisine Catts Labs And Research Pvt. Ltd.
Healthcare Solutions Lifestyle Ayurveda Research and Life Sciences LLP Success Story Fevicol “Ye Fevicol Ka Mazboot Jod Hai Tootega Nahi.”
the Healthcare solutions
Fastest
Therapeutic Healing
Intellimed
Re-Structuring
Creating Specialists For Medical Coding And Billing Realm The
Growing Company in the domain of
Reasons Why Sunglasses Acts More Than Just An Accessory Table of Contents
www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 8

LTD.

ELENA GEO SYSTEMS PVT.

Implementing Phenomenal Navigation, Tracking And Monitoring Solutions Using NavIC

Technology is changing our everyday existence by interconnecting various parts of our lives, from smartphones to smart homes, and smart cars. This helps us to live more safely and comfortably, with more convenience and efficiency. At the center of this evolution is GNSS or Global Navigation Satellite System which is a type of satellite system with wide spread global coverage. This is generally known as GPS, Global Positioning System. People use global navigation satellite systems (GNSS) every day without knowing it. It uses satellites to provide independent geospatial positioning. It makes it possible for regular electronic devices to ascertain their location, positioning, and navigation via sensors that receive radio signals from the satellites. GNSS is used in all forms of transportation, space stations, aviation, maritime, rail, road and mass transit. Positioning, navigation and timing (PNT) play a critical role in communications and mobile navigation tools like Google Maps, telecommunications, land surveying, law enforcement, emergency response, precision agriculture, mining, finance, scientific research and so on.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 10
IMPLEMENTING PHENOMENAL NAVIGATION
Lt Col V Shanmuga Velan Founder & CTO www.businessconnectindia.in | Vol-5 | Special Edition|
Cover Story

GPS (Global Positioning System) is the most prevalent global navigation satellite system (GNSS). This system is owned by the U.S. Government and operated by the United States Air Force (USAF). It is one of the several space-based navigation systems, which provides critical capabilities to military, civil, and commercial users across the globe. Other systems include GLONASS (Globalnaya Navigazionnaya Sputnikovaya Sistema, owned and operated by the Russian Federation), Galileo (a GNSS created by the European Union through the European Space Agency (ESA)), BeiDou or BDS (a global GNSS owned and operated by the People’s Republic of China) & Quasi-Zenith Satellite System (QZSS) (a regional GNSS owned by the Government of Japan and operated by QZS System Service Inc).

The Indian Government launched its satellite system in the year 2008 after realizing the importance of the Satellite-based Navigation System. During the Kargil War, it was noted that the American GPS was denied to India and so India developed its own navigation system called the Indian Regional Navigation Satellite System (IRNSS) which was later renamed as NavIC (an acronym for ‘Navigation with Indian Constellation). India has a series of 12 satellites for its NavIC . Currently, 8 satellites from IRNSS and 3 satellites from GAGAN are providing navigational services in India. The NavIC utilizes geostationary satellites in a higher orbit, which brings about signals with fewer deterrents and utilizes dual band recurrence L5 and S-band, which enables users to get more accurate and highly reliable navigation results with a large radius.

ISRO has also recently announced plans for five more satellites that are scheduled to be launched in the coming months. Another major forthcoming change is to add the L1 band into NavIC and increase the “safety” of the signals. This will make NavIC’s reach global.

Company Overview

Elena Geo Systems was established in the year 2012 as a space technology company in the Technology Business Incubator of IIT Kharagpur. The company specializes in the development of the entire downstream ecosystem surrounding NavIC. Owing to its end-to-end presence in the navigation and monitoring domain, it has managed to expand its presence from the chip level to user systems level in a short span of time. Specializing in its niche segment that involves creation of the entire downstream ecosystem from the NavIC receiver to a complicated intelligence system. The exclusively curated solutions are capable of delivering 30% improved operational efficiency that can reduce losses by 50% and more. With the adamant vision to cater to human needs, they have developed an R&D facility that strives to provide the nation with better solutions. Depending on their indigenous R&D, they have been able to implement better monitoring solutions utilizing NavIC (The Indian GPS), considering the Indian requirements, work culture, government rules and regulations and local infrastructure.

The product line

Introducing highly competent products that are user-friendly as well as flexible is how they explain their product development cycle. A few of the worthy mentions are as follows-

• Antenna: This is a multi GNSS external antenna that can receive L1, L5, and S-Band navigation signals.

• NavIC Module: Elena’s NavIC Modules are multi GNSS, can receive NavIC (S and L5 bands), GPS (L1), GLONASS (L1), and SBAS.

• NavIC Receivers: These are receivers built using Elena NavIC Modules. They bring full GNSS services to user applications with all advantages of NavIC

• IVTD: Elena Intelligent Vehicle Tracking Device is a versatile tracking device, easy to install and operate by the user. This receives NavIC signals and conforms to AIS-140 Standards.

• IVTS: Integrated, Intelligent Monitoring System, that is versatile in its use and can be customized to any monitoring application of the user.

• IATD: Elena Intelligent Asset Tracking Device poses as an exclusive tracking device that can be kept on any asset needed to be tracked temporarily.

• Drone Navigation Systems: Elena’s NDNU is India’s first navigation unit for drones. The NDNU is a complete receiver miniaturized along with an internal antenna to enable drone navigation.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 12

Elena’s End-To-End Presence in NavIC Domain

End-to-End Advantages of NavIC

• Assured for Indian Public, Specially created for the Equatorial Region.

• High Availability, Accuracy, Reliability, and Integrity.

• S-band suited for Indian Terrain, especially the mountains and the seas.

• Restricted Services for Defence Forces.

• GAGAN Messaging Service (GMS) can be used for Disaster Management and to flash news to all in the Indian region within a second.

• IRNSS Messaging Service, in addition to GMS, gives more flexibility.

An analysis of the demerits of GPS

• Highly precarious; as it could be accessed as well as be controlled by other countries’ armed forces.

• Authority to set up accurate situating administration has not been given to India.

• Low accessibility, low accuracy, no accountability, dubious uprightness

• Ceaseless maintenance of the Orbital qualities

• Streamlines impassive areas

• Negligible satellite presence over the Indian geographies

• Accuracy rate (DOP) is extremely low

• GPS and GLONASS accessible since the 1990s. GLONASS circuit is quite cumbersome with low inclusion.

• GPS circuits extremely minimized, with high inclusion, became well known in created nations.

• Be that as it may, L1 signals accessible to the public are low in accuracy, exactness and reliability.

• GPS can easily surrender just to 10-meter precision even with a large number of measures.

• One point time reference for all Indian users. All operations can be synchronized using accurate time data from NavIC Atomic Clock which is the most stable than any other GNSS.

USPs by Elena

When it comes to the unique selling propositions of the company, the leadership team explained there is not just one but many. Such as-

• Human Resources

Elena’s establishing and center group welcome on board many years of experience in creating Satellite-Based Route Frameworks that adjust to the Indian Landscape.

• Best Caliber

Solid spotlight on assembling exclusively designed equipment that matches NavIC-related details.

• Bits of Knowledge

Possesses outstanding understanding from start to end of innovation and choice creators in the Guard and Space Application area. Elena is available across the whole range of NavIC-driven downstream arrangements from Receiving wires and Collectors to Savvy Client Frameworks.

• R&D under the focus

In line with AatmaNirbhar Bharat, Elena focuses on creating state-of-the-art secure navigation equipment for the Indian public & defence. Elena also undertakes several government-based research, design, development, and manufacturing projects as well.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 13

Recently, Elena won the grant for the DCIS (Digital Communication Innovation Square (DCIS) under Champion Services Sector Scheme (CSSS)) issued by TCOE on behalf of Department of Telecom (DoT) 2021/22. Elena’s project was to develop Timing Devices that would function using the Timing reference that is available in the NavIC / IRNSS signals. These could be directly converted to IST. Since coverage of NavIC / IRNSS is continuous without any break, unlike GPS, the timing circuit will be very simple and would not need a separate internal clock. The cost of these products was also expected to be very less.

Meet the leadership panel at Elena

Lt Col V S VELAN: Founder And CTO

An Indian Army Veteran, Col Velan is a subject matter expert in satellite-based navigation and has been working in the GNSS domain since 1998. He was the System Manager for development of monitoring systems for the armed forces during 2003-2011. He had taken premature retirement in 2011 to pursue research in this domain. He has been involved in the NavIC / IRNSS domain since its inception in 2008 and is also a founding member of the Integrated Space Cell. He was a part of the ISRO team for trial evaluation of the GLONASS-based multi-GNSS receiver and simulators.

NAVEENA VELAN: CHIEF ADMINISTRATIVE OFFICER

A highly skilled accounting professional, Mrs. Naveena Velan is one of the key personnel involved in creating goals, policies, and procedures for the company to help it operate more efficiently and profitably since its inception. In addition to overseeing the daily operations of Elena, she also maintains long-term strategic projects that might include developing long-term budgets, developing and monitoring KPIs, human resources development, and keeping a pulse on changing regulatory and compliance rules. She is also responsible for supervising the day-to-day operations of Elena, including management of all outsourcing initiatives to internal and external vendors, activities associated with improving risk and control and other enterprise-wide operations, focusing more on improving metrics like operational efficiency, production - operational cost optimizations.

COL SANJAY CHADHA - HEAD, CORPORATE BUSINESS DEVELOPMENT

Col Sanjay Chadha is an Army Veteran & Director of specialized telecom projects with over 34 years of experience in the telecommunication industry. As a telecommunication expert, he has served as President - Strategy, Gurgaon India for technology evaluation and partnerships for various joint ventures. He has consulted with global organizations in the telecom, security, and software domains. One of his key accomplishments includes a “Made in India” Optical Intrusion Prevention System in 2012-13. These systems are being deployed across military stations PAN India. His global expertise also spans 20 years dedicated to network planning & design, rollouts, and network operations, delivering several critical projects as CTO for a Tier-1 operator in Nigeria viz. 2G, 3G, 4G and NGN core Transport. He has also planned, designed, and budgeted for the largest Defense network in India (NFS),

which is currently under execution. Being an experienced entrepreneur himself, Col Sanjay Chadha supports Elena in leading the organization’s corporate business development initiatives and expanding the company’s customer base. He is responsible for developing and executing strategies to identify new market opportunities and grow the company’s market share. He is responsible for managing relationships with key customers and partners and developing go-to-market strategies and ensuring a track record of success in increasing revenues. He also works closely with all units and senior management to provide strategic direction to ensure ongoing management and development of new business accounts.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 14

Elena NavIC Drone Navigation Unit

COL PRADEEP KUMAR JUNEJA: HEAD DEFENCE

Col Pradeep Kumar Juneja, an Indian Army Veteran, started his career in the armed forces in 1974 when he joined the National Defence Academy. He then joined the Indian Military Academy and was commissioned in 1977 in the regiment of artillery. In 1982, he volunteered to be an aviator and got his wings in 1983. He commanded an Artillery Regiment and then served at various army HQs wherein he dealt with the management & procurement of armaments & ammunition for the Indian Army. He then proceeded on deputation to Pawan Hans in 2007. After his stint in the army, he continued his passion for flying in the civil world till 2016. From his days as an aviator, Col Pradeep Juneja developed

a keen interest in GNSS systems as these techniques are applied and implemented extensively in various defence and civil aerospace applications. In 2017, he joined forces with fellow compatriot Lt Col V S Velan at Elena Geo Systems as Defence Head based in Delhi. His role encompasses helping to drive a structured approach to Elena’s defense product implementation and deployment with various arms of the armed forces. As head of defence, he leads key stakeholder activities and functions as a point of contact and product policy expert for all Elena’s Delhi-based operations including Land, Maritime, and Air domains. the systems’ end users. He actively supports the resolution of ambiguous, complex problems and manages and provides direction and mentorship to a growing team. He is also actively involved in developing opportunities for expanding the customer base.

Mahadevan K –Technology Manager

An electronics engineer, Mahadevan Kaliyaraj joined Elena in 2019 intending to develop his skills in R&D and the design of GNSS systems. He spent a year as GNSS manager, understanding GNSS systems, software, and hardware design and testing. He also spent time liaising with clients demonstrating Elena & technology and understanding their requirements. During this time, he sharpened his skills to develop various applications and systems to support various Elena products. In his current role as Technology Manager, he is the primary owner of operating relationships with tech partners, vendors, and end-users. He also actively supports product development, coordinating and managing hardware, and software & ensures that they operate in conformance with specifications. As the leader of the tech support team, he oversees the installation of hardware and software and trains

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 15

SUCCESSSTORY

Fevicol

Fevicol Ka Mazboot Jod Hai Tootega Nahi.”

How can we forget this ad dialogue? Of course, we are going to do a case study of Fevicol success story. A one-time peon created Asia’s biggest adhesive company. Nowadays, the company has turnover around 6332 Crores INR/year, isn’t it surprising? Let’s just deep dive in to know about it.

INTRODUCTION

Fevicol is India’s biggest leading Adhesives company. The company was founded by Indian entrepreneur Balwant Parekh known as the Fevicol man. It was 1959 when the Fevicol was first marketed in India as an easy-to-use and replace another fat-based adhesive which consumed a lot of time for boiling prior to the application. This brand innovation has transformed the way carpentry trade operates in India.

FOUNDER & FEVICOL

Balwant Parekh was born in Gujrat who participated in a movement called “Bharat Chhodo Andolan”, launched by Mahatma Gandhi. He had finished a law degree from Mumbai, but he was reluctant to practice law. Living in Mumbai was difficult for him, so he had to work at dyeing and printing press. He ended up working as a peon at a wood trader’s office. During those days, He lived in a warehouse along with his wife.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 16
“Ye
SUCCESS STORY
Balwant Parekh

Eventually, one of the investors recognized his business skills, Balwant started importing cycle, paper dyes, and many others from other countries. Later, he and his younger brother Sushil Parekh started their own business and named the company called Pidilite Industry.

Over the years, Fevicol built a monopoly in the adhesive industry. In 2002, The Pidilite created another product called FeviQucik and acquired company M-seal too. Later, the company expanded products by acquiring many adhesive companies.

In 2006, the company focused on international expansion. Factories have been set up in many different countries such as the US, Thailand, Dubai, Egypt, and Bangladesh. The brand also built a research center in Singapore.

BUSINESS STRATEGIES

The founder of Fevicol Balwant Parekh owned the very ultimate strategy to sell the Fevicol. First-time, in Indian business history, he approached direct marketing strategy. He researched and found that 80% of carpenters were decisionmakers. In such a case, educating carpenters about Fevicol’s benefits and direct marketing approach was a key factor for the company.

Later, the company added a new strategy. Wide Product Basket or deafferented product, the company Pidilite has introduced many adhesives products, a separate Fevicol for each different item. It would be difficult if the company separated a place for each different Fevicol’s items. That is the reason, the Pidilite provides all different kinds of adhesives products at one place for distributors, dealers, and channels. In such a way, it became so easy to dealing, delivering, and billing the products.

Inorganic Acquisition, Speedy Acquisition, and Aggressive Acquisition are the major reasons to become a wide Product

basket. The Pidilite industry has acquired all those adhesives companies who could be a competitor in the market. Now, M-Seal, steel grip, Roff, Sargent Art, ColStar, Cyclo, Holdtite, WoodLok, Falcofix, and even Araldite Maker are part of the Pidilite Industry. Meaning, no matter what adhesive product, you are buying, money goes into the same bank account.

Apart from product quality, Fevicol focuses on maintaining a close relationship with the customers. The company has introduced different kinds of products at a very different price to meet customer demand. In this way, the customer cannot be missed.

The company follows a different SKU strategy, has launched Fevicol in a very different quantity, meaning the customer can buy ad per their needs. The products are available from pack 22.5gm to 50Kg. The Fevicol is OTC (over the counter) product that is available from the grocery store to hardware.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 17

NEVER MISS

Follow

BUY NOW FOLLOW NOW SUBCRIBE NOW

I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues)

I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA.

My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________

Company Name _____________________________________________ Designation _____________________________________

Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________

Telephone _______________________________ Email (Required*)__________________________________________________

Age in years _______________ Experience _______________ Industry ___________________ Education __________________

Your feedback about the magazine ___________________________________________________________________________

How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 19
All the
are
in
*This offer is valid in India only. Please mention your name and address on the back side
refunds are not
If you have any query, please send us the
payments
accepted
Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058
of your Cheque/DD. Cancellation and
allowed.
email to corporate@businessconnectindia.in or call to 011-41065208.
Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. us on
EDITION
OUR
BUSINESS MAGAZINE INDIA’S FASTEST GROWING

ArivAtion heAlthcAre

A PROMISE TO SERVE THE NEEDS OF THOSE IN NEED

Lately, India has become an entrepreneurial hub as several startups are emerging every year in various areas. We are witnessing many start-ups here and there related to Digital Marketing, Education, Manufacturing, IT solutions, etc but, a few of the entrepreneurs have the service mindset to contribute to the noble cause of alleviating the human sufferings in the society. Arivation healthcare has intervened in the market with a unique business module and a vision to serve society by offering healthcare products and services.

Arivation healthcare has created an ecosystem niche that can bridge the healthcare gaps in the field of Hemodialysis, Diagnostics, and Pathology with its innovative products and best in the class solutions along with strategies to improve the business operations, investment, and marketing functions of the relevant service providers. With around two decades of industry experience in healthcare, the Key Official of the Company envisions to evolve and strive as an atmosphere of innovation and ideas that can make a difference for its customers. The team has a focused approach of connecting medical professionals, hospitals, patients and OEM.

The product orientation segment of the Company focuses on – Medical equipment and diagnostics (Manufacturing), Dialysis consumables (Manufacturing), Life science and Bioinformatics (Software) . Here, they deal with the needs of instruments and equipment related to dialysis by manufacturing the revolutionary in-home portable dialysis RO equipment that the company has claimed to launch in the country by seeking inspiration from future technology that will revolutionize the healthcare sector in many aspects.

The service orientation segment of the Company aims at - A turnkey establishment for Dialysis centers, Marketing & Data Analytics, NPI, KPI, KOL Studies, Experimental Data Analytics, Track & Optimizing Campaign, Transactional support, Clinical Audit & Training Program.

A BRIEF ABOUT THE KEY OFFICIAL

Mr. Arup Dholey- Director

Mr. Arup has attained his MBA from ISB , Hyderabad and BE Electronics from NU. With over two decades

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 20
“Never be afraid to delve yourself into the risk practices and always consider your cravings to succeed as a motivation that will guide you in every extent of your life. I would like to share my secret Mantra to be a better leader- One must always carry a sense of empathy towards one’s colleagues, employees, competitors, consumers or whoever one comes across with. For me, the definition of leadership is a bit offbeat. A leader shall be considered worth it only when he possesses the ability to clone pioneers like him.”

of rich experience of working with Fresenius Medical Care and Nipro Corporation of tackling National and International dialysis Business, he realized the product and services gap in Dialysis focused healthcare facilities. The realization made him coin the idea of offering better Hemodialysis treatment, Software and Consumables to the people who are being adversely affected due to this gap. The dynamic business leader has been involved in PPP Dialysis turnkey projects with Central and State Government under the NHM program.

During his tenure with the NHM program, approximately 50,000 dialysis treatments were added to community healthcare services at different medical colleges, district hospitals, sub-divisional hospitals, and corporate hospitals. Almost 6000 patients got benefitted from these initiatives.

INCEPTION STORY

Arivation Healthcare is an ISO-certified Firm established on 13th of August 2019 and is well recognized by Startup-India. With the vision of rendering products and services to patients in the area of Nephrology, the Company has developed a Portable Water-Treatment System for Dialysis. Recognizing the adversities of the patients who have to rush to the hospital for performing dialysis, Arivation Healthcare has aimed to provide Dialysis at the bed side of patient where ever the patient is in the Globe.

DIFFERENTIATING FACTOR

The unique business module propagated by Arivation Healthcare includes medical products like a patented portable Water- System and consumables like dry Dialysate powder that is commonly used in the dialysis procedure. As per Mr. Arup, there are a couple of machines in Europe and in the USA only; that are quite expensive and cannot deliver desirable results with Indian water. This water-system is specially customized for Indian water only which gives them an advantage in the relevant market. The System will also aid the initiatives of the Government of India by enabling dialysis facilities to rural and non-accessible regions as well.

Mr. Arup has also planned to launch an app shortly that will allow all the nephrologists & Dialysis centres in the Country easily accessible for the patients in the need. It is a common platform so that all the stakeholders or involved parties can get optimum benefit from each others.The Platform mentioned above will bridge the gap between the patients and the nephrologists with ease, especially in case of an emergency. The Key Official being an MBA possesses effective market intelligence and research strategies that give the Company a differentiating factor with a perfect blend of marketing strategies and the healthcare services to all.

A STROKE OF GENIUS

Innovative formulations can make a company the major success. Mr. Arup decided to start this venture as he desired to serve the society with a noble cause as the zeal to provide the patents with better health measures constantly poked him. His intention behind the commencement of this venture is not about deriving profit from the patient’s convalescence but to offer him a measure that can alleviate the adversities in the treatment procedure. A touch of innovation along with empathy towards the consumers is the motive behind this venture that has been firmly proposed by him.

STRUGGLE STORY

As a new venture, there was a fair share of ups and downs along the way and many learning experiences as well that Arivation healthcare tackled. For a startup, it is always an uphill climbing to convince the society and the consumers to consider it over the big players in the relevant field. Along with this, team and workforce management are also quite a hard job for a start-up. It is challenging to convince people to join a new venture as they are not well aware of the policies of the company that has just intervened in the market with an innovative idea and cannot assure the employees with high salaries and great perks. But the Company dodged all these obstacles and carved its niche in the market.

SIGNIFICANT CONTRIBUTION IN COMBATING THE DEADLY COVID- 19

In the current scenario when the whole world is fighting the novel CoronaVirus, the innovative solution by Arivation Healthcare has rendered an added advantage to design isolation ward by taking the multiple organ failure scenario for the COVID 19 patients into consideration. ‘Portable RO system for Dialysis’ has given a choice to give renal treatment at bedside anywhere in isolation ward for the patients in need of dialysis.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 21
Some of the infected pateints need support in multiple organ failure scenarios and at that time, providing renal treatment becomes crucial.

EARTHVEDA Cure, Balance and Care with Ayurveda

EARTHVEDA Redefining the Ayurvedic Sciences with its exclusiveness

The hectic pace of modern lifestyle has made the man feel burdened with inexplicable stress and anxiety. Today, on one hand, technology has brought an extensive amount of ease and comfort to our lives, on the other hand, it has also nurtured restlessness and aggressiveness within us with no substantial cause behind it.

Amidst this chaotic sphere, healthy living seems like a pie in the sky. To the exponentially growing health issues like hypertension, diabetes, kidney diseases etc, Allopathic Medication has been proved drastically inefficient. In turn, numerous studies are providing substantial facts that opting allopathic treatments in a long-run can cause immense damage to the body. Acknowledging these aspects, people are now turning their faces towards traditional medical systems. And in this respect, Ayurveda is creating a great buzz across the globe.

Ayurveda ensures to weld the modern-day lifestyle with the ancient wisdom of living a healthy life. It cardinally focuses on infusing human lives with health-oriented benefits of natural substances and herbs while restoring the overall balance of a

human body. Today, the demand for ayurvedic products is growing in leaps and bounds, owing to their minuscule side effects and outstanding health benefits. Due to this, numerous enterprises are queuing up to taste the advantages of the brisk evolution of ayurvedic proprietaries. But, only a few are truly adhering to the core values and ethics that are propounded by this ancient medical science.

AN OVERLAY OF THE COMPANY

Ayurveda Research and Life Sciences LLP is one such eminent name that is expanding its horizons in the Ayurvedic Community with its exclusive Ayurvedic medicines & Ayurvedic health supplements. It performs its business operations under the brand name – Earthveda. Extensively focused on transforming the way people perceive Ayurvedic healthcare, this MNC is proving its fortes via a gamut of effective products. Earthveda is one of the few companies in Ayurveda to have its extensive presence in the USA alongside showing extreme existence in more than 100 retail outlets on the East Coast alone. There is an intuitive, user-friendly eCommerce website of Earthveda that addresses customers & their requirements at the forefront with

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 22
Ashwathy Nair | Business Connect
JINANG SHAH Managing Partner
“Made in India, shared with world”

a gamut of exclusive products like Immunite Tablet, DM Care Tablet, Ayulith Tablet, Icecool Tablet, Herbal Teas, and much more.

The Managing Partner, Jinang Shah is continuing with the legacy of his father – Dr Harshad Shah, who is the Chairman of this phenomenal enterprise that earlier exported high quality premium ayurvedic raw material in the relevant industry.

Mr Jinang has been the man behind the absolute transition of this company into Ayurvedic properitary Medicines & Herbal supplements company. “With establishment of this revolutionary enterprise, he envisioned to formulate such products that will bring positive changes in people’s life and alongside syncing with his commitment towards sustainable development & working towards the goal to make the world a better place for us and our future generations.”

MODERN APPROACHES AND TRADITIONAL METHODOLOGIES UNDER THE SAME UMBRELLA

The exceptional mission of Earthveda is all about the usage of modern technology in the formulation of ayurvedic medicines & herbal supplements by performing extensive research across the industry.

Mr Jinang reveals that he aspires to make acceptance of Ayurveda as simple as the Allopathic medicines across the world. Additionally, the prime motive of the organization is to promote the ‘healing power’ of Ayurveda be the guiding light to a healthier future.

MEET THE MEN BEHIND EARTHVEDA

Dr Harshad Shah is the Chairman at Ayurveda Research and Life Sciences LLP. He is a BAMS and one of those few doctors who have been certificated by the ‘Royal College of General Practitioners’ in London. He is an Ayurvedacharya with 35 years of enriched experience of healing people with the help of Ayurvedic science. Under his guidance only, all the formulations of the Company have been a roaring success.

Mr Jinang Shah is a Double-Graduate. He is M.Tech in Biotechnology and MBA in International Business Management. While travelling across the world, he witnessed the mushrooming growth of Ayurveda in different countries. According to him, it was the prime motivating factor that made him enter the respective industry while adjoining his father’s vision to offer better health to people. The dynamo’s thought leadership and crystal clear approach allowed the Company to expand its reach across more than 15 countries. For the future, he has envisioned to ensure Earthveda’s presence to over 50 countries by the end of 2025.

UNVEILING THE KEY DIFFERENTIATOR

Mr Jinang elucidates that Research and Development is the crux that allows them to ensure an edge over the peer organizations. “I performed rigorous R&D and Manufacturing process for the formation of finished Ayurvedic medicines & herbal supplements as my keen interest was to significantly contribute to the development of Ayurvedic medicines while promoting such products to every corner of the world.” continues Jinang.

‘Immunite Tablets’ are some of the top-seller products that naturally boost immunity & can be taken by any group of people without any side effects. Moreover, DM Care Tablet that regulates blood sugar without any side effects is one of the top-performing products in their product portfolio that has earned worldwide recognition.

Furthermore, he explains that his team considers the Vedas or ancient scriptures for the formulation of the medicines and later on, perform extensive research to find a unique concoction at the end. He has acknowledged the gap in the industry, where the ayurvedic medicines are not been rendered to the targeted masses with enough research papers backing the claim for the treatment. Contrary to this, Team Earthveda

ensures intense clinical studies and researches on the raw material as well as the finished goods that inclines the medical practitioners to refer their medications to the respective patient.

Apart from that, Earthveda customizes its formulations as per the geography, demography, lifestyle and food habits of the populace that enhances the product’s efficiency & potency. This aspect has allowed it to get a competitive edge effectively. This type of country specific formulation of ayurvedic medicine is not done by anyone else.

Owing to immense R&D, team Earthveda has developed a medicine that will be helpful to millions of people fighting the tough battle against Cancer. It will help people recover and stop the reoccurrence of cancer postchemo. Addressing the exclusiveness of this medicine, Mr Jinang states, “This medicine is developed by using 99% standardized Curcumin (Turmeric) in oil form which is fat-soluble & forming micelles with other ingredients like Giloy, Kalonji & Amla. So, we combine modern scientific techniques with the age-old wisdom of Ayurveda.”

SYNERGY WITH TECHNOLOGY

As technology has become an indispensable part of our lives, it is almost impossible to overlook it to excel in any industrial domain. Resonating with this notion, Earthveda has established a fully-fledged functional laboratory in the manufacturing plant. Be it TLC or Gas Chromatography or HPLC, every automaton testifies for its harmony with the technology. It’s state-of-theart R&D Laboratory is far more advanced in terms of technological advancements than many allopathic laboratories. The thoughtful insights with the techdriven approaches have allowed them to achieve several accolades in their favour.

Talking about the achievements and accolades attained by Earthveda, Jinang states that their exclusiveness has granted them with a multitude of awards. So far, the Gujarat Government has recognized its behemoth contribution in this industry and rewarded it with ‘Finest Research-based Ayurvedic Company Award’ in the respective state. Moreover, the Government of Iraq has recognized the benefits of their diabetes medicines and offered them with a recognition award.

Recently, Earthveda has been felicitated by ‘North American Ayurvedic Association’ for its extraordinary support offered to the ayurvedic doctors in North America. The list of the awards and accolades is quite lengthy, but Jinang believes there is a long way to go and redefine the Ayurvedic landscape with the innovative offerings to let the world enjoy the innumerable benefits of this ancient science.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 23
www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 24

FOOD & BEVERAGE Companies Ground-breaking Business Trends for

There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

Safety, Sustainability, and Transparency is all that matters

Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

CUISINE

The Constant Rising Costs and Increased Ambiguity

Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

Innovation and Variation

Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more. The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth. The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

Merger and Acquisitions

Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers. Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and ready-to-eat meals, even if they are outside their traditional business.

CATTS LABS AND RESEARCH PVT. LTD.

Ensures Qualitative Testing and Analysis in the Arena of Pharmaceuticals

Living up to the standards of quality and its assurance is quite indispensable in this present era. It’s importance in the pharmaceutical industry quadruple as the medicines are the potent sources of healing and curing n number of diseases. Thereby, well-structured and effective laboratories with qualitative testing equipment and practitioners become quintessential in ensuring the quality of Pharma services. CATTS Labs and Research Pvt. Ltd. are the pioneers of exemplary Research and Analysis in the respective arena.

DEPTHS OF THE COMPANY

Catts Labs & Research Pvt. Ltd., a Govt. approved and GLP Certified & NABL Accredited Testing Laboratory. It is also an ISO (9001:2015), (18801:200) certified company, providing expert Chemical, Instrumental Analysis & Microbiological testing of Pharmaceuticals, Cosmetics, Ayurveda, Homeopathy, Water, Food & other related products and raw materials.

CATTS Group is led by a dynamic group of individuals with many years of enriching experience in their respective fields. CATTS is headed by the Group Chairman Sh. J.S Chadha, possessing a vast experience & expertise of more than 4.5 decades in the field of analysis. Manpreet Singh is the ace Marketing Director of the Company. With his phenomenal Marketing strategies and planning, the company is touching the crescendo.

Ensuring a state of the art analytical and research, the Lab is equipped with the latest hi-tech and analytical equipment like FTIR, UPLC which deals with Identification & Quantification of different product, HPLC, GLC, AAS, UV-VIS, etc. They employ highly qualified & experienced technical personnel to perform tests to deliver precision & accurate test results. CATTS continually invests in highly trained scientific staff, leading instrumentation and new methodologies to ensure high accuracy and efficiency.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 28

CATTS LABS is recognized as a quality solution provider and partners with MNCs and leaders of various industries to provide solutions to their analytical problems. They are known in industry circles as a provider of quality services with the highest level of integrity and transparency. A loyal client base of satisfied customers that includes large corporates, academic institutions, small and medium businesses, government organizations and individuals.

From Pharma to tonics, energizers to food supplement, Ayurvedic to Herbal, from Food to agro products from Cosmetic to Moisturizers, soaps to lotions, CATTS LABS & Research Pvt. Ltd is a trusted, unbiased and professional testing laboratory that can help you to prove the efficacy and safety of your products.

ESSENTIAL SERVICES IT OFFERS:

Drugs & Cosmetic Lab:

They have a well equipped lab, having the latest instruments of international brands. The lab is headed by highly experienced & professional staff. Different sophisticated instruments include UV-VIS, FTIR, GLC, and HPLC & AAS (with VGA & graphite furnace). Apart from routine testing, they provide analytical solutions by carrying out Analytical Method Development & Validation for different products including FAILURE ANALYSIS. Tailor made Training Programs are also carried out apart from routine training to chemists for upgrading their skills.

Ayurveda & Homeopathy Lab:

Testing for Ayurveda, Unani & Homeopathy Products & Raw Materials is being carried out under the strict vigilance of expert doctors in respective fields by using the latest techniques.

Microbiology Lab:

CATTS Labs now offers Microbiology Testing to fulfil QA/QC and regulatory requirements to help their clients in finding the root cause of failures and develop the next generation of products, coupled with their Chemical, Physical and Surface Analysis capabilities. The addition of Microbiology Testing means that they can now offer their medical device related pharmaceutical and consumer healthcare to clients all the testing, analysis and development they need.

Product Testing:

Their accredited laboratories are equipped with stateof-the-art testing and analytical instruments to help manufacturers, importers and exporters to understand their products and prove packaging claims. They test to industry standards using approved test methods and develop bespoke methods when standards are not available. They test products to provide detailed analysis for materials characterization, product development, and quality control purposes and to prepare for regulatory submission as well as support to achieve the rheology,

stability and flow properties you need for complex formulations. With their robust support, you can achieve a greater understanding of your product composition and performance. Scientific evidence is a powerful marketing tool for your products, and their claim substantiation services can prove product performance and help you support your advertising claims.

Food Testing:

The Lab offers highly dependable Food Testing Services which include processed foods, honey, milk & milk products, cereal flour, pulses and starch, bakery products, spices, infant food and infant milk. Added to that, health care products and essential oils can also be tested under the banner of Food Testing Service.

Environmental Testing:

They undertake Environmental Pollution Monitoring & Analysis for diverse industries across India. Maintaining a focus on providing accuracy and reliability, they have managed to successfully serve a diverse set of clients in India. Environmental Pollution Monitoring & Analysis (Air, Water & Waste Water, ETP, STP WATER, and Noise) is undertaken by a diligent team of professionals who possess the necessary know-how in different areas concerning the environment.

Failure Analysis:

CATTS Labs help to determine the root cause of failures in your Pharmaceutical, Cosmetics, Ayurvedic, Food Products & packaging materials, our expertise helps to provide fast and effective solutions. They solve failures during and post manufacturing to help ensure your customer’s safety

Analytical Training Services: Training is an essential part of any industry. Particularly lab testing is a very crucial subject and there are hardly any or very few centers in the country which provide such training. Keeping in view the need for industry, they at CATTS LABS have devised various analytical training programs for fresh candidates to make them ready to be absorbed by industry for analytical work in the fields of Pharma, Ayurveda, Cosmetic, Food & food products, & allied industries.

They also provide training to experienced ones to upgrade their skills to boost their carriers.

Industry specific dedicated training programs are also being undertaken to fulfil the requirements of the industry.

The presence of CATTS Labs offshore is to provide the quality services worldwide & make CATTS Labs a global name in the field of Analytical testing field. Its mission is to create awareness among the masses about the importance of quality of products in day to day life of the society we live in.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 29
Id: manpreet@cattslabs.com
Email

INTELLIMED HEALTHCARE SOLUTIONS

Redefining the Healthcare Ecosystem

The Health care industry has a crucial role in healing the world, with indepth analysis and research on medicines, medical devices & equipment. Diseases and related sufferings in the world upsurge its demand , dependence and involvement of a multitude of stakeholders, like physicians, patients, payers, policy makers and other health care professionals across the globe. IntelliMed Health Solutions, as the name suggests, is one of the experienced players in the healthcare ecosystem to provide pragmatic solutions, related to the growth of the healthcare industry.

Several startups are emerging to cater to the increasing demands of solutions, concerning the healthcare ecosystem. On the same notion, IntelliMed Healthcare Solutions was formed around 8-9 months back in August 2019. Following out-of-the-box approaches, the objective of the Company is to render innovative and practical solutions in the area of medical affairs & market access, clinical & economic evidence, regulatory services for pharmaceuticals, medical devices, and nutraceutical companies.

Dr. Anish says | Director

“ With experience, you can win the trust. Moreover, if you can appropriately deliver the quality of solution and within the estimated time, then you can create an unbreakable faith.

ON

THE SAME NOTION, INTELLIMED HEALTH SOLUTIONS HAS PIONEERED THE DOMAIN WITH EXQUISITE SERVICES.
Sugandh Bahl | Business Connect

STRATEGIC MEDICAL AFFAIRS FOR BUSINESS

GROWTH IntelliMed Healthcare Solutions, has the expertise & experience to ensure that your product has the scientific edge which will help you to better connect, communicate, and convince your Stakeholders. IntelliMed Healthcare Solutions, helps in differentiating your product in a crowded competitive environment and delivering the value.

Dr. Anish Desai MD., FCP(US), PGDHEP is the Director and co-founder of IntelliMed Healthcare Solutions. Besides this, he is also a Honorary Professor of Pharmaceutical Medicine at (MUHS) Maharashtra University of Health Sciences at KEM Hospital in Mumbai. With his abundant and enriching experience of more than 25 years in the Pharmaceutical & medical device industry, he has pioneered the domain with exceptional expertise, and thereby he is using every bit of it at IntelliMed Healthcare Solutions.

Gradually with the delivery of the finest services, IntelliMed Healthcare Solutions has been successful to work for several reputed Indian & MNCs by offering innovative & cutting edge solutions to these companies. The team comprises of qualified & enthusiastic professionals and associates, who work around the clock to deliver their expert advice and services.

IntelliMed works on the four core competencies, which are the distinguishing factors that help in escalating the performance of the company. The 4Ds that play a very crucial role are Data, Differentiation, Dissemination, and Diligence. Describing these potent Ds, the Data part refers to clinical & economic data, patient safety data, and regulatory data. The second is the Differentiation part that deals with differentiating the products & services from the rest. Dissemination is related to different stakeholders, it can be clinical stakeholders, payers, providers, policy makers, patient’s education, care providers, health economic evidence, the fourth is Diligence is related to the identification of products, identification of therapeutic areas related to Nutraceuticals, Medical Devices & Pharmaceuticals with extensive market research.

Switching from these essential components to the area of specialization, IntelliMed Health Solutions has expertise in offering services to the companies that are in the areas of cardio metabolic, dermatology, anti infective & immunologicals, gastroenterology, oncology, orthhopaedics, general surgical fields, etc.

BUILDING THE TRUST

The foremost thing for any business is to win the trust of its customers by delivering quality services along with other benefits so that customers repeat.

LISTENING TO YOUR DOCTOR’S VOICE

Technology plays a pivotal role in almost every domain and the advent of digitization across the globe has unfurled the flag of incredible development and success. IntelliMed Healthcare Solutions develop a multitude of technologically advanced ‘Apps’. One of the applications has all the records of the physician’s or doctor’s instructions or advice to the patients. So, whenever the patient wants to see the prescription, then he or she can easily open the app and look at the medication, diet, exercise, etc, his doctor has recommended. People become very happy because they are hearing in their doctor’s voice.

ENSURING THE QUALITY

People are at the centre of the organization and they are considered to be the most essential assets for the company. IntelliMed Healthcare Solutions comprises a team of highly qualified people like Phds, medical graduates,PharmDs etc. Moreover, the healthcare Company organizes training and workshops to sharpen the skills of people to deliver the best to the clientele.

FUTURE PLANS

There are two strategic models on which the Company is currently working. The first is Contract/outsourced Medical Affairs, in this model IntelliMed Healthcare Solutions offers strategic and individualized support to mid-size companies in terms of regulatory, medical and clinical expertise.

IntelliMed Healthcare solutions intends to play a pivotal role in the growth and evolution of digital healthcare.

The other one is the Aggregator model in which the Company can use the expertise in the market whenever it is required. It is used for upscaling the model and operations.

Supreme Fashion Accessory

Sunglasses are the ultimate fashion accessory, almost worn by everyone, and without them most wouldn’t leave home. When the sun is glaring off the town and you pick your sunglasses out of your back, once you lip them on, you instantly change your appearance.

Reasons Why Sunglasses Acts More Than Just An Accessory

It’s no longer a medical necessity, just a style need. The dreary vision-correcting computer machine revamped surprisingly into a cool and swanky faddish accessory. The rage is so strong that, just for the sake of fashion even people with perfect vision wear lenses.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 32
LIFESTYLE

PROTECT EYES FROM GLARE

Sunglasses not only let you see better when it’s light outside, but they also decrease the amount you need to squint by the cutting back on the sun. Squinting will lead to headaches, exhaustion and eye pressure, as well as the formation over time of fine lines in the skin around the eyes. When you squint, it’s also difficult to see clearly, which can lead to injuries, particularly when driving. Maximum glare safety is offered by polarized sunglasses.

DARK ADAPTATION

After you are exposed to intense sunshine, sunglasses allow you to refocus your vision. If you will not adapt for long stretches after being exposed to the sun, your night vision may be impaired. You’ll find it hard to see the road while you are riding at night. Riding becomes risky when you haven’t been wearing shades.

Some Top Sunglasses Brands

PROTECT EYES FROM UV RAYS

One of the most significant advantages of wearing sunglasses is that they shield the eyes from the sun’s harmful ultraviolet radiation and the fragile skin around them. Exposure to UV can lead to cataracts and cause glaucoma symptoms worse. Moreover, about to 10 per cent of skin cancers are found near the eyes. Choose glasses that cover the eyes entirely and make sure that they have 100 per cent UVA and UVB protection.

In the early 1980s, Maui Jim sunglasses made their debut at a hotel pool in Maui, Hawaii. By 1988, the mainland was just starting to see them. This sunglasses are built for males and females alike. Many of the models have polarised lenses of varying colours that shield against the sunshine glare.

VERSACE

In 1978 Versace was started, this Italian fashion house made its debut in Milan, Italy. Versace sunglasses are known for their ornate, female-centred logo, and their wrap around and aviator styles are common. Much of the lenses are polarised to shield the eyes. Some women’s styles involve ornate and lavish details.

RAY-BAN

A debut back in the 1930s, the Ray-Ban Aviator sunglasses made their airline flights more popular, and the legends of the era were pilots. The Italian-based company offer polarised lenses to shield the eyes from sunlight. In the 1980s, with the release of films such as “Top Gun” and “Risky Business,” these glasses gained attention.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 33
Here are some reasons why, before you head out the door, you’ll want to catch those shades:
MAUI JIM

Healthcare delivery has historically been regulated by institutions such as hospitals and healthcare systems that are hierarchical. However, a wide range of new organisational forms have arisen in both public and private sector as the demands of delivering care under scarce resources have risen over the past decade and gradually moving towards the ultimate aim of achieving Universal Health Coverage. This ranges from managed care institutions, regulatory bodies, healthcare solutions and management firms for private healthcare delivery and other healthcare organizations, diagnosis-specific service arrangements with specialist providers, such as home health care and rehabilitation firms. With technological advancements, healthcare delivery process is becoming more efficient by using advanced technology at different steps.

With hospital beds and in-house resources stretched more than ever during this crucial time, healthcare solution providers are helping patients and organisations to manage the care better. Not only does this free-up space for efficient treatment, but it prevents costly and life-threatening readmissions by diagnosing problems before they arise.

Furthermore, healthcare providers must continually balance the responsibilities of compassionate patient care with the demands of essential administrative activities in good and bad times. Here, Business Connect Magazine introduces you to Intellio Healthcare, the emerging healthcare solutions provider in India.

Intellio Healthcare is a healthcare solutions firm focused on providing the support that facilitates healthcare organisations in providing the best quality health at the mostaffordable cost. At Intellio, they bring together a team that harbors a passion for healthaccess and innovation. The experience and

outreach of their teams is the coresuccess driver of their underlying philosophy of providing the best services at the most affordable costs. They have identified and developed relationships with their partners that they leverage for their clients to serve their needs in a timely andconsistent manner.

Management Team at Intellio

Intellio Healthcare’s seasoned and assertive team is led by management with a combination of strategic and organisational healthcare skills. Management brings tremendous expertise from across the fields of healthcare, which has helped to share

comprehensive and long-established collaborations. The team consists of seasoned industry experts who have assisted companies in the creation and enhancement of operating margins in business strategies. The members of the team have worked throughout regions such as India, Africa, the USA, Canada, and Europe. They consider the needs of different communities and direct the best practices worldwide.

Dr Vineet Arora (Director) is an experienced healthcare practitioner in the healthcare industry, with a significant history of working. He has pursued his Master of Business Administration

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 34
Minister of Health CAMEROON

(MBA) from the Indian Institute of Foreign Trade based on International Business.

Meanwhile, Mr Mukesh Panchal (Head of Sales & Marketing) is an experienced professional with 10+ years’ experience in the healthcare and technology domain, and Dr Ritika Jindal who is specialized in Healthcare Management heads Operations and Strategy Department.

The team of young professionals, their creativity and innovative thinking at Intellio Healthcare have become the foundation that has driven development at the organisational level. In developing good relationships around the planet, they have invested their time and energies. The greatest strength is the faith and trust that the business partners of Intellio Healthcare have in them. The motive is also to link, competitively selling, with individuals around the world, and they are even affiliated with renowned brands such as Vissco, Microgene, Accusure, and Steelcraft. At Intellio Healthcare, strategic support, on-demand services, and global sourcing are the foundations of growth.

Besides, they believe in fostering a fun and versatile work culture at Intellio Healthcare that allows workers to act like a family and watch each other’s back. The Organisation is committed to the professional and personal growth of its employees. They often allow the role model to play, generating the action by showing the

same thing. Several members of the Company’s leadership team even expand their mentorship outside the workplace to assist team members in all facets of their lives, helping workers be efficient. Throughout the business, this mindset of helping and supporting each other is passed from colleagues to clients and partners.

Dr Vineet Arora says that “Start with what you think, only then do you know what else you can do. Start with the aim of building relationships, and whatever can come, never compromise on your beliefs and ethics. That’s what defines you and forms the future. He further adds that “It is understood at Intellio Healthcare that success is not just about reaching achievements, but also impacting lives along the way. So whatever initiative you set out to create, the advice will be to find a target to give back for everything you get. It offers an everlasting fulfilment that is indeed the greatest accomplishment of creation”.

This Company’s customer base presence ranges from pan India to around the globe in countries such as Cambodia, Brunei, Canada, Middle East, South Pacific Islands, and Eastern and Central Africa.

The Key Focus Areas of Intellio Healthcare The Company revolves around the delivery of healthcare. So, the ideology of Intellio is focused on excellent service and the highest level of quality. By developing and maintaining an efficient quality control system, Intellio consistently works hard to achieve customer loyalty and believes in long-term partnerships and shared development as a goal.

The Company is interested in bio-medical devices, hospital consumables and other materials, and this is of great benefit to the healthcare sector in which Intellio Healthcare is affiliated. They are working to become global partners so that in this time of crisis, they have sufficient supplies of medical requirements.

Intellio Healthcare has a quality management team to ensure quality levels, and they are often partnered with famous brands that have quality certificates. They only work with brands that have qualityassured goods.

By providing quality goods and services within specified time limits, the Company has invested its time and efforts in building strong relationships across the globe. Intellio Healthcare has remained inspired by the confidence and loyalty of business partners, and it helps them retain quality, and that is what this Organisation is known for. Besides, the team at Intellio believes in introducing creativity without sacrificing on quality with evolving requirements.

Intellio Healthcare is proud to encourage universal health coverage by working to improve underdeveloped and developing countries’ healthcare systems by providing their health services to countries such as Cambodia, Brunei, Vietnam, Eastern and Central Africa, Canada, Middle East, and South Pacific Island by promoting goods manufactured in India and leveraging professional Indian labour. Also, they have spent their time and energy around the world in establishing good relationships.

Corporate Social Responsibilities of the Company

Intellio Healthcare is doing its part for Corporate Social Responsibility by supporting hospitals and nursing homes by supplying them with free medical supplies and PPE kits and also helping by empowering new COVID facilities at the lowest possible cost. They also support NGOs that provide food and shelter to the poor, especially during the day.

Having provided Intellio Healthcare services across multiple geographical locations in underdeveloped and developing countries, the Company’s goal is to collaborate with healthcare organisations in developed countries and extend integrated sector services that will eventually support the Organization’s commitment to universal health coverage.

At last, this Organisation would link with the established healthcare industry by leveraging the team’s exposure and understanding by carrying out advancements and technical improvements in healthcare delivery shortly.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 35
Dr. VINEET ARORA | Director
www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 36

CREATING SPECIALISTS FOR MEDICAL CODING AND BILLING REALM

Within the last few months, the Covid-19 has forayed the globe as an uncontainable contagion. The chaos has created a severe disturbance, in many industrial verticals and has also shut down the operation of many companies. However, medical coding and billing, and healthcare remain unaffected, proving its diligence and requirement of Data analytics in healthcare. One such unyielding firm is Medesun Health Care Solutions, located in Hyderabad-Telangana State and Delaware, USA.

OUTLINE OF THE COMPANY

Medesun is a leading global platform that offers training and services on medical coding and billing. The area of focus for Medesun resides on specializations like HIPAA, HL7, ICD-10 (International Classification of Diagnosis – 10th Revision), CPT (Current Procedural Terminology) and HCPCS (Healthcare Common Procedural Coding System) for supplies and drug coding, ICD-10-AM-Australia Medical coding and Saudi ICD-10-AM Medical Coding Training. Till date, Medesun has nurtured over 5000 students and flourished its services to many foreign nations like the US, NZ, Australia and the Middle East.

A VISIONARY LEADER IN THE PANEL

The company was founded by Dr. Santosh Kumar Guptha. Dr. Guptha was born and raised in a moderate middle-class family. His father was a salesman and mother a homemaker. None of them had the opportunity to attend college. However, Mr. Guptha was highly empowered with the value and significance of education. His implementation to ICD-10 became

a turnkey in his career, where he received profound training under AHIMA-USA. Dr. Guptha has been a respected World Record Holder in training with 42 certifications including CCS-P, CCS, CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, CHA, CHL7. He is also an AHIMA Approved ICD-10 Trainer, as well as AHIMA ICD-10 Ambassador and has inculcated 15 years of experience in the field of Medical Coding and Billing.

The idea of founding Medesun came in his mind in 2003, while he was serving in a US-based health care company. Working as a medical coder, he observed the effects of globalisation in the healthcare domain and how it will bring change in the space. He understood that companies were aiming to outsource medical billing and coding process to India. The scope was formidable although, India lacked trained and certified Manpower.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 38
Dr. MERIYALA SANTOSH KUMAR GUPTHA | CEO Avishek Singh | Business Connect

Discovering the opportunity, he introduced Medesun Healthcare in the market. The principal objective was to nourish brilliant minds in medical billing and coding and furnish skilled manpower to the health care industry.

UTILIZING KNOWLEDGE TO CREATE SPECIALISTS

Medesun has incorporated an adept team that train students on clinical knowledge, practical application, gap analysis and communication. The growth in the healthcare territory shown a steep demand for individuals competent in medical billing or coding. Comprehending to this, Medesun is providing assured training while sparing no effort in creating industryready professionals. The company has partnered with many pharmacies, nursing and degree colleges and Govt. aided organizations to create medical billing and coding savants in the Indian youth. With its intense and fathomable knowledge, the firm provides training in all specializations of medical coding and medical billing EM coding, ED coding, Radiology, risk adjustment coding, surgery, IP-DRG, ICD-10AM, Tumor Registry, among the others. Further, they prepare students for certification exams like AHIMA and AAPC through a selective set of tests crafted by academic experts.

Shedding further light on this, Dr Guptha asserts “Students often face a dilemma while investing money for certifications or placement in progressive organizations. When it comes to medical billing and coding, the industry has enormous opportunities for efficient professionals. Our organization has exquisite knowledge and all the notable certifications that can help learners thrive in the arena”.

Apart from training, Medesun organizes workshops, job fairs and seminars to help students with their professional career.

FACTORS THAT SIGNIFY THEIR FORTE

After gathering a huge trove of knowledge, Dr. Guptha believes - to create individuals that can have an impact in the healthcare space; one has to master the art first. His enormous knowledge and impeccable training methodology have guided many students, who at present are managers and Vice Presidents in medical coding and billing companies. On the same notion, Medesun has also employed more than 20 skilled professionals with immense experience in the US healthcare industry. Their exposure to training students helps them get an edge over their peers. With a good collection of trainers, Medsun has built a harmonious relationship with students that generate interest.

Medesun also delivers HIM training, HIPAA Compliance training, ICD-10-AM, tumour registry, cancer registry, Revenue Cycle Management (RCM) service and medical coding auditing services, online medical coding training, and internship programs as well. The vast collection of training modules has helped in seeing enormous revenue

growth in the last few years and students have been placed in remarkable positions in the healthcare industry across the globe.

SUSTAINING AMID THE COVID-19 OUTBREAK

The Novel Coronavirus has brought the world down to its knees and presently is the most trending catastrophe. However, the crisis hasn’t stopped the functioning of Medesun. As soon as the lockdown was announced, across the nation, Medesun stopped training at locations to ensure safety and started online training for their students and prospective coders. Medesun has a very robust training methodology that integrates cutting-edge technology with cultured knowledge. Their employees are very enthusiastic towards their job and have ensured a freewheeling and engaging training framework.

Even after the lockdown is dropped, The company ensures “Safety first”, as such, is focused on following all the precautions procured by WHO and govt. like Social Distancing, avoiding crowding, using sanitizers, Masks and ArogyaSethu App in mobiles, reduced working days and hours in the month and enlightening their students on the safety and precaution of travelling outside.

A PROGRESSIVE PLAN FOR THE FUTURE

Looking at the current era, Dr. Guptha interprets “As healthcare costs are skyrocketing, proper statistics on time will help in risk adjustment and healthcare cost control. Coding allows a statistical analysis of diseases and treatments, diagnosis-related group reimbursement, and easier observance and tracking of epidemics or pandemic events. It also helps inform planning with the medical organization’s decision support systems.”

Dr. Guptha strongly believes that proper medical coding can produce valuable diagnostic data, which can be utilized for research and education, including the betterment of patient care. Henceforth, Medesun is focusing on instilling a strategy to implement medical coding in state and central government health schemes by leveraging “Ayushman Bharat”, A bright initiative by the central government.

Although India is still at the emerging stage of medical coding and billing, Dr. Guptha looks forward to elevating the nation to the next level through his entrepreneurship. Having a well-cultured leader and proficient trainers, who are certified by AAPC and AHIMA US, the company aims to continue as the apex in furnishing exemplary candidates for the healthcare arena. Even in this dearth period, Medesun has shown its enthusiasm and hard work. The company has incurred a 200% increase in revenue, within the last five years and are aiming to build a 500 seater coding service company by 2023. With a team of combined experience of over 100 years, Medesun is striving to become the most preferable trainer and provider of medical coding and billing services.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 39

The Fastest Growing Company in the domain of Therapeutic Healing

Palliative Care - Therapeutic Healing The Prova Way

In the hustle of modern-day existence, subsistence is now a daily fight for sustenance, and indeed, survival. While endeavouring to earn an earnest livelihood ensues, the demarcations segregating work and personal life are dwindling rapidly. Ergo, timelines & deadlines have become the new reality. These days, most are time-tested. Doubtlessly, an excess of anything stimulates repercussions in everything. Inevitably, withstanding such hectic work schedule tribulations weaves a dreadful web of constant stresses, perpetual perturbations, and endless anxieties for the one who endures. Soon, ramifications percolate down to the corporeal level, manifesting as a whole gamut of ailments - lifestyle diseases or acquired disorders.

Getting diagnosed through an efficacious prognosis, some get placed on salubrious treatment procedures for augmenting healing. In this scenario, a proper medicinal procedure suffices for expediting the curative aspect. At times, surgical intervention becomes exigent, especially, for ailments concerning the musculoskeletal system. Herein, the significance of a therapeutic orthopaedic rehabilitation system comes to the fore.

A recent survey about India’s orthopaedic rehabilitation industry underscores the realm of opportunities awaiting emancipation. With an ever-growing populace breaching the billion mark, and a proportionately burgeoning infirm population, the orthopaedic instrumentation market is poised at a propitious cusp, even as mind-boggling numbers point towards a statistical enormity - $2.4 billion.

Founding on the prerequisite traits of compassionate empathy and humaneness, which form the pivotal component in any palliative care, a revolutionary brand foraying into manufacturing of musculoskeletal support belts got established on December 21, 2012, aiming to assuage the suffering of millions. An insightful Tete-e-Tete reveals, how Harsh Mehta is not merely the active director at the helm of affairs of Prova Health Care but, also the quintessential entrepreneur etched with essentials of perspicacious acuity and a profound sense of business acumen - a contemporary era rarity.

Kriti Anand | Business Connect

On getting quizzed, Mr Mehta chronicles the diverse healthcare product range, responsible for a speedy recuperation of their client -

• Musculoskeletal Support belts

1. Cervical Collars

2. Lumbosacral Belts

3. Rib-chest Belts

4. Abdominal Belts

5. Tennis Elbow Brace

6. Knee Caps

7. Ankle Support

• Body Movement Aiding Products

1. Walkers

2. Walking Sticks

3. Quadripods

4. Auxiliary Clutches

In own words, the forthright corporate honcho justifies the paradigm -shift from outsourcing production to a comprehensive in-house manufacturing unit, catering to the clientele with specific instruments, which are tailored to fit their requirement, as a much-needed perspicacity in the ever-evolving healthcare sector. According to Mr Mehta, incessant RD forms the crux in the therapeutic avenues, on which a blueprint of ingenuity gets instituted.

Additionally, incorporating off-centre marketing initiatives, revamping the hierarchical structure, heralding novel technologies, re-calibrating managerial policies, foraying into the App-based platforms for greater reach, and ushering ingenious revenue enhancing stratagems are measures propelling their organisation towards commercial progression.

To preempt growth stagnation, the bigwig enunciates his organisational forte - perpetually attempting for progress, instead of, brood about past laurels and achievements, thereby, giving them an edge over the rest.

Incidentally, regarding the ordeals and hindrances endured during the initial days, Mr Mehta categorically lays the onus on substandard quality, quixotic pricing by rivals, apart from monetary enticements for luring their sales team into subversion, with the lamentable intent at sabotaging the reputation, earned earnestly over time. Consequently, their commercial voyage witnessed an unprecedented diminution in market share, followed by a glaring loss of revenues, not to mention the inestimable erosion of stature, leading to the abject lack of selfbelief.

Subsequently, a rectification of anomalies needed hiring employees from other professional spheres, implying rebuilding from scratch. However, providing ample cognitive leeway that fosters fertile space for visualization of groundbreaking ideas, undeniably, gets the unambiguous nod in his perception.

Even though, in these crazy times defining the parameters borders on absurdity, Mr Mehta emphatically articulates his eight-fold mantra for success in the realm of business -

1. In-depth analysis

2. Meticulous evaluation

3. Painstaking research

4. Trust your instincts

5. Eagerness to learn and adapt

6. Touch base with ground realities

7. Connecting with the clients

8. Avoid cutting corners, patience pays

Without an iota of doubt, having an average annual turnover of roughly 7o million gives profundity to his words. Sagaciousness to incorporate laudable attributes is a sign of inventiveness, innate within those belonging to resourceful kind. Explicitly, the Head of Prova Healthcare estimates the importance of peerless marketing methodologies over product quality. He vehemently states, “Quality in tandem with frivolous administrative policies is a sure-shot recipe for ruination.”

There’s no debate to the contrary. Our interaction invoking inquisitiveness traverses reticent matters relating to the inspirational role models in Mr Mehta’s life. Nostalgic recollections about the remarkable contributions by family stalwarts unfurl. Fervid instances of toil by an ageless Grandsire, a sedulous Uncle with conscientious streaks, & a father’s expertise in merchandising, portrays the hidden benevolence encapsulated within a pragmatic exterior. Appending the list are revered names akin to steel baron Sunil Mittal, airline tycoon Richard Branson, & homegrown industrial magnate Dhirubhai Ambani, citing a few.

Accentuating the urgency of extending the brand worth offshores, the unpretentious man promulgates the plan for turning the company into a global marque. Dodging the curveball on the initiatives of the incumbent governments, both at the centre and state, Harsh invokes prudence, offering a subtle response about how policy benefits are trickling down to ground zero.

Taking umbrage on the clarifications sought regarding female workforce equality, Mr Mehta fervently asserts that gender equanimity is a prevailing ideology of their corporation, embedded into the everyday functionalities, with apt timings, felicitous job profiles, adequate sanitation facilities, proximity hiring to avoid inordinate commutes, & remunerative maternity leaves as some of the criteria adhered to the hilt.

Notwithstanding the 60-month inception, Prova Healthcare has more than 100 products making beelines in its assembly line, along with a cent per cent revenue growth in the preceding three years adding to the already illustrious cap.

Once in aeons, treads a mortal whose entrepreneurial brilliance replete with resolute tenacity, unwavering perseverance, self-abnegating zeal, and oceans of forbearance become the genesis of manifesting an entity, which not merely subsists but, transforms into a breathtaking phenomenon, for generations to emulate.

Harsh Mehta, heading Prova Healthcare is one such trailblazer par excellence.

A Dynamic Relationship Between Health And Economy

The performance of your health is completely reflected on the economy as well as on the health systems. Investing upon health is not just a desirable, but also an essential priority for most societies. Though, our health systems often face challenges that are tough as well as complex, in some part derived from new pressures like aging populations, growing prevalence of chronic illnesses, and intensive use of expensive yet vital health technologies.

Additionally, we must deal with higher expectations of citizens and resolving persistent inequities in access and in health conditions among different groups. Wondering about the issue of how to ensure the financial sustainability of health systems, while creating a positive contribution towards the macroeconomic performance, it has moved to the top of the policy agenda that is across the OECD area. The ample work undertaken in the OECD Health Product has intended at providing policymakers with the evidence that they are needed to promote more value for money in the health sector while confirming universal access, equity along with raising the quality of care. There is a lot that has been learned even though there is more to discover.

Health

entire lives. In accordance with that health is an asset that individuals possess, which has an important source of well-being as well as instrumental value. In terms of instrumental, health impacts economic growth in a number of ways. For instance, it reduces the production losses due to worker illness, it also increases the productivity of adults as a result of better nutrition and its lower absenteeism rates and improves learning among school children. Health also agrees for the usage of natural resources that might normally be destined for the treatment of ill health.

Health has its effects on economic growth directly through the productivity of labor and the economic burden of illnesses. Health also has an impact on economic growth indirectly since aspects such as child health affect the future income of people through the impact that health has on education. This kind of indirect impact is way easier to understand if it is observed on a family level. When a family is healthy, both the father and mother can hold a job and earn money that allows them in feeding, protecting, and sending their children to school. When children are healthy and well-nourished, they will perform better in school and this would lead to a positive impact on their future income. Also, the health loss affects the poor to a great level, as at times the only asset they acquire to have is their body.

www.businessconnectindia.in | Vol-5 | Special Edition|
44 February 2023 INDIA
VEDANT MAHESHWARI Director & Founder

SAVORITE

A RENOWNED AND WELL-ESTABLISHED NAME IN THE PHARMACEUTICALS INDUSTRY ACROSS THE GLOBE

Indranil Roy | Business Connect

Pharmaceutical Industry is at the apex in contemporary times, and its demand is going to upsurge only in the future as the number of health issues is quadrupling. Savorite Pharmaceuticals has brought a dynamic transformation with the manufacturing and distribution of cutting-edge healthcare products. Incubated in the year 2010, under the stewardship of Mr.Vedant Maheshwari, the Director and Founder, Savorite deals with the manufacturing and export of pharmaceuticals & healthcare products. Located in Vadodara, the Company is focused on the manufacturing and exporting of pharmaceutical and healthcare products. The endeavor in drug development, customer satisfaction, and successful product commercialization has helped them to emerge as one of the fastest growing export houses. They have identified the brand building in export as the core thrust area in more than 25 countries (Middle East, South America and Asia). Tapping into newer opportunities, they are planning formulation marketing into life style segment and chronic ailment section.

Vedant says, “Our motto is to provide happier and healthier tomorrow to all by providing quality products and offering total customer satisfaction. Hence, we continuously set higher standards and feel passionate to achieve expertise in all the dosages forms. We have a diverse combination of resources, skills, and capabilities that provide a platform to excel effectively in today’s changing healthcare scenario.”

Savorite offers a wide spectrum of pharmaceuticals products, which comprises of tablets (effervescent and chewable), liquid orals, capsules, ointments, suspensions, injections, dry syrups, creams, suppositories and a multitude of other drug forms. These products are categorized across analgesic, antipyretic, antibiotic, expectorants, gastrointestinal, veterinary, vitamins and a lot more pharmaceutical segments. Product manufacturing activities of Savorite are carried out at its large facility equipped with state-of-theart infrastructure and advanced machines. For better functioning, the entire facility is segregated into many smaller units like production unit, warehousing unit, quality controllers, and other laboratories, each well-managed by its respective administrators.

MAINTAINING QUALITY IS PIVOTAL

Being ISO 9001:2008, WHO-GMP certified by Government’s One Star Export House, Savorite’s stringent efforts are directed towards ensuring and maintaining high quality,

safety and efficacy of products and services through a comprehensive Quality Management System. A full-fledged consistency is taken care of whilst delivering these products and services to patients and customers. Talking about the quality standards of Savorite, Vedant states, “At our in-house quality testing unit, we test each product stringently on various parameters before delivering to the market. In addition to it, services are also strictly monitored to avoid any hassle at the customer’s end.

EXPORT OF HEALTHCARE PRODUCTS

Building the clientele through promotional activities, and targeting the audience through continuous medical education at various academic and scientific conferences, Savorite’s aim is always being to increase the reach of its brand. Savorite is engaged in export of its variegated medicines across more than 25 countries, especially the Middle East, Africa, South America and Asia. The firm caters to the specific requirements of customers by means of innovative marketing promotions.

THE WORKFORCE

Walking on ethics and values, Savorite is at the crescendo of success just because of it. They believe in the growth and development of each employees, and also take care of ensuring transparency at each stage of its operation. The team plays a pivotal role in ensuring the qualitative products and services to its clients. Therefore, each member of the team is selected after a rigorous process of selection that includes consciously paying heed to the employee’s qualification and experience. The workforce works on the common agenda of achieving excellence in terms of quality and range as well as commitment to render the best to its clients.

ABOUT THE DIRECTOR

The roots of entrepreneurship are deeply entrenched into the mind and soul of Vedant as his father, Mr. Nand Kishore Maheshwari had carved a distinctive niche in the industry of Pharma. Expanding the horizons of his family business, Vedant followed his father’s vision and focused on overseas marketing besides initiating strategic planning. The entrepreneur of the times with his sharp intellect working towards his mission, ‘Improving Health Improving Life Worldwide.’ He is unfurling the flag of Savorite globally, and also make affordable healthcare solution available globally.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 45

WHAT YOU NEED TO KNOW ABOUT BUYING A CAR IN THIS PANDEMIC

Until it passes, the pandemic has brought so many questions about the new normal for everyday life. Everything like schools, gyms, and many others are temporally closed all over the country except for essential services. Although, recently it has been announced by the government that there are few shops and other businesses are going to open. People are still working from home. Before the pandemic, a lot of people had a plan to buy a car. Now they might be wondering is if buying a car is still safe in the worse time. So, don’t worry I’m going to show you some experts and people opinion, It may help you.

According to Capgemini.com, “in India 70% percentage of consumer – who would prefer to avoid dealership visits to compare financing and deals due to COVID-19”. It is up from 39% before the pandemic. On April 22, 2020, Hyundai India announced to launch a program called “Click to Buy”. The company has integrated 500 dealerships under the “Click to Buy” program that is an end to end online car purchasing platform. Sure, people always want to go to the car showroom, poke around inside the car, and see the color choice. But for most people, car buying tradition will soon be almost virtual according to experts. Because of the pandemic, there are many restrictions that have forced businesses to change the way to sell the product and service to

Technology

consumers. Now the real question is, how exactly will the virtual experience be different? For instance, what if you want to negotiate a lower price? Well, you can still do that thorough their official app instead of in person. Also, you don’t need to worry about paperwork at all, your valet will bring a portable printer and take care of all these worries at your home. Mercedes, BMW, Honda, Tata motors, many other companies are also increasingly ramping up online sales platform.

Experts believe that this summer could be a bit confusing time for those who want to buy a new vehicle. When a vehicle showroom gets going to earnest following months, there would be 3 model years of new cars or other vehicles to choose from: remaining 2019s model, 2020s model, and new intro model 2021s. You will also get surprising deals like 0% finance, for 84 months. Although, few of the companies will agree on this type of deal.

For consumers, it will be very tough to know the dealer’s bottom line, offering the many inducements and the shifting sands of the post-coronavirus landscape. In such time, there is only sound you will hear from them “It is a good deal as compare in the past.”

I asked one of the showroom persons, who said that “it would be better if you buy at the end of the month,” at the time, the dealer will be in rush to move their inventory, and you can negotiate on price.

Vehicle industries and dealerships that transition swiftly to e-communication would get more consumers. And no doubt, customers will also get benefits.

You also need to know that it may become a situation that any vehicle will become more streamlined and very few times taking. There is only one employee who is going to handle the whole purchasing process – from test drive to finalizing paperwork and new car delivery at your home.

For those of you are wishing to buy a new model car, and are not quite as tech-savvy or have many questions — in such kind of situation, you need more handholding, otherwise, it could be challenging.

Although a lot of people know what kind of car they need, in such cases, you can go online.

Experts say that consumers aren’t just ones stumbling into the new world “online car buying”. The majority of car dealerships are not ready to enter into a complete online world. It may mean that customers won’t experience a perfect online service, and you may have to visit the showroom.

In addition, there are a lot of finance & insurance products that would have been important to the customers may not be passably presented online –even offered at all. It indicates that consumers aren’t going to have a chance to consider an extended service agreement and other optional services.

Seeing in such kind of condition, we would say that a vehicle dealership would be different than now. As we can see that we all have become accustomed to home deliveries for every single thing, cashless transaction, and pick up & drop-off series for taxi services. Now Online car purchasing tradition has grown so quickly, the day isn’t too far off when parts and repairing will certainly become common.

As we have discussed a lot of thig about “online buying car”. But People like to visit a dealership. According to autonews.com, 83% of people cannot buy a car without seeing it physically, and 75% buyer would not want to buy a vehicle without a dealer involved. It all shows that the value of the dealership is still alive.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 47

PROVIDING LEADING-EDGE PHARMA-CENTRIC SOFTWARE SOHAM ERP SOLUTIONS PVT. LTD.

Company Overview

Soham ERP Solutions Private Limited was launched in 1988 by Mr. Suketu A Shah as a sole proprietorship. Mr Shah started with developing customized software for anyone and everyone on the Disk Operating System using Foxbase and Clipper. Before long, Soham grew to incorporate a team of ten members from pharmaceutical backgrounds with a vision of providing the best and most economical software to the pharmaceutical industry. With more than thirty years of experience in the pharma software industry, Soham ERP Solutions is now an ISO 9001:2008 and D&B registered company catering to small, medium, and large firms.

It was in 2012 that the business was converted into Private Limited, and today they are a team of 55+ people developing a range of Pharma softwares for API Manufacturers, Formulators, Contract manufacturers, Exporters, C&F, C&A, and Wholesale Distributors. They use the latest technology of Oracle, Angular TS, Forms and Reports, Java and Android and Native Script.

Soham allows the clients to simplify the processes without compromising with quality. The combination of experience, innovation, and hard work steers the firm ahead of the curve.

“We do not just implement the software, we implement the system. So whenever there is a change in customer’s staff, they do not have to worry about the quality of the product because the company works according to the standard operating procedure (SOP) set by our system,” states Mr. Shah.

During this long span they have developed and implemented software products for more than 2000+ customers in fourteen states of India and in nine other countries across the globe. The software products are validated as per the guidelines of USFDA, MHRA, TGB, WHO GMP and CFR Part - 11, and include:

PharmaCloud: SaaS and IaaS based Pharmaceutical Manufacturing ERP, a first in India.

e-Doc: Software to maintain electronically BMR and BPR, and make documentation paperless, giving complete control over pre-defined processes.

BarGen: Track and Trace software developed as per guidelines of GS1 and DGFT for pharmaceutical produce exports.

PharmaSuite: Pharmaceutical manufacturing ERP for local installation.

MonitorEx: Specialized software for Pharmaceutical contract manufacturer and exporter.

MonitorPlus: Specialized software for Pharmaceutical contract manufacturers, loan licenses domestic and for C&F / C&A.

Radar: Mobile application and web-based software to monitor and manage sales force and marketing activities.

PdisPlus: Software for Pharmaceutical Distributors and Wholesalers.

DrugPlus: Software for Pharmaceutical bulk drug traders.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 48
Kajal Dobhal | Business Connect

Soham ERP Solutions can surely boast of being the only pharmaceutical manufacturing ERP on Oracle Cloud in India. Their PharmaCloud ERP hosted on Oracle Cloud using Oracle frontend and backend takes care of the whole spectrum of the manufacturing units. With Cloud Computing, customers have benefits like no capital expenditure, no license expenditure, fastest implementation, disaster recovery setup, smooth software updates, work from anywhere, competitive edge, and being environment-friendly.

Dealing With The Covid Crisis

During COVID-19 pandemic, the company’s focus was only on how to provide best support to their customers. The prime reason for that was all their customers fall under essential services as they were in the medicine manufacturing and distribution business. And Soham ERP Solutions were in turn the essential services for their customers. The challenge was to provide them continuous service without any special support from the Government.

The steps they took, from the very first day of the lockdown, were:

• Routed all the landline support phone numbers to support heads’ mobiles. Equipped each employee with laptop and phone for full internet connection.

• Managed to keep all the office servers, machines and air-condition on for 24x7 during lock down.

• Created VPN for each staff member.

• Contacted each customer through email, SMS, WhatsApp, etc, and assigned each of them one single point of contact for their immediate needs. They assured them 24x7 services during the lockdown to keep customers stress-free as far as software support was concerned.

• They had already in-place a self-developed support software named “Task Manager”, which keeps the entire support team in loop and tracks the service call from its receipt up to the satisfactory resolution at the customer’s end.

• They had daily online meetings sharp at 10 am, which started with a prayer, followed by discussion of the unresolved or difficult issues of the previous day.

• Online training sessions were set up for different teams on different topics, which continuously upgraded their knowledge during lockdown.

During this lockdown. The team learnt a lot and upgraded their products and their knowledge base. The monetary benefits were replaced by fourfold goodwill, and as a result, now during the unlock, their sales have substantially risen.

Their Uniqueness

Soham provides the clients with their precise strategy of software training and implementation process, which has proven itself through hundreds of implementations in the last three decades. They use the client’s real data and show them the whole process on their own data which gives them assurance. The most important point is each client already

knows from the market that hundreds of similar businesses have already successfully implemented PharmaCloud ERP, and that increases their confidence.

Soham advertises in a few pharma magazines and takes part as an exhibitor in pharmaceutical exhibitions, but most of its clients come to them through word of mouth.

As Mr. Shah puts it, “Our customers are our brand ambassadors.”

The prime differentiating factor of the company is their point of focus. They are one of the very few, possibly the only software company in India, that is focused solely on pharmaceutical industries. Whatever they plan, develop and execute is only pharmacentric. That has given them an expertise of more than 30 years. They sail in the same boat of pharma, so they talk the same language and feel the same whatever the clients feel, which provides a comfort zone to their customers.

Soham ERP Solutions Private Limited is the first in India to provide its ERP as a SaaS and IaaS model on Oracle Cloud for the pharmaceutical industry. This is a major jump where formulations, API manufacturers and pharmaceutical exporters of any size from micro to large can take its benefit from any model and save a huge amount of CapEx and OpEx.

states Mr. Shah

“They are Responsive, Responsible, and Reliable. Always happy to serve.”

Awards and Recognition

In its years of service, Soham ERP Solutions has made quite a name for itself, and been showered with awards for the same:

• 2020- Awarded as The Ten Most Promising Healthcare Solutions Providers

• 2019 - Awarded as Top Ten PharmaTech Solution Provider

• 2019 – Excellence in Pharma IT Innovation Award

• 2018 – Certified by SME – Empowering India

• 2017 – Awarded as most Promising PharmaTech Solution Provider

They are Oracle Gold Partners and are an approved software developer at The UK Medicines Verification Organization (SecurMed), GS1 India Solution Provider for Barcode & Track & Trace and Gujarat Government – India Approved ERP Service Provider for Subsidy. They are also associated with a number of reputed pharmaceutical organizations as well, like IDMA, GPA, FPME, etc.

With the young second generation, Mr. Binoy Shah (GS1 certified for barcode in healthcare), as the director of the company with a new vision and technology to upgrade the company to the next level, Soham is well on its way to an even brighter future.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 49

Splashtop On-Prem is the best value on premise solution for secure remote access, control and support for any device. It's an allon-one solution offering both unattended anytime access and attended on-demand connections, for all remote access needs without the requirement of an end-user availability. Quick support by IT teams can provide attended quick support to Windows, Mac, iOS and Android devices without pre-installation, using a 9-digit session code.

Key Features and Bene ts:

Architecture: Install the Splashtop On-Prem Gateway in your DMZ or behind your rewall. Remote sessions can be peer to peer across local or routable networks or bridged through the Splashtop On-Prem Gateway for cross network access.

Secure Connections: Get secure infrastructure, intrusion protection, SSL/AES 256 bit encryption and other advanced security features.

Broad Device Support: Remote into your Mac, Windows or L i n u x c o m p u t e r f r o m a n y M a c , W i n d ows , i O S , A n d r o i d , Chromebook device.

Unattended Android/ Rugged IoT Support: Splashtop OnPrem provides remote access and support to any Android device from any computer or mobile device (smartphones, tablets, POS devices, kiosks, set top boxes and more) where an end-user is not required.

Active Directory Integration: For ease of deployment and maintenance, Splashtop On-Prem can use Active Directory to easily provision user's accounts and authenticate / authorize each user session request.

Chat: Easy chat solution with user during remote access as well as otherwise.

Collaboration: Multi-users can remotely access a computer at the same time.

www.businessconnectindia.in | Vol-5 | Special Edition| February 2023 INDIA 51 +91 80 4040 8181 | +91 124 420 5987 sales@lyrainfo.com | info@lyrainfo.com www.lyrainfo.com BANGALORE | MUMBAI | GURGAON | SINGAPORE I n f o s y e t e m s
Lyra Infosystems is Authorized Elite Partner for Splashtop in India and the ASEAN region. CONTACT US TO START YOUR FREE TRIAL AND AVAIL EXCLUSIVE DISCOUNTS. *LIMITED TIME OFFER, CLAIM TODAY!
RNI No. : DELENG/2018/76695
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.