Special Edition

Illustrating exemplary business practices by new-age ventures…

A repertoire of outperforming companies that believe in raising the bars with each offering to their targeted customer base- is what this issue stands for. The focus is on a few exclusive traits that ensure successful leadership in the currently ever-evolving business landscape. The ‘read’ has come with some insights into the problem-solving and decision-making capabilities of a few business leaders of some companies. A booster to your leadership skills accompanied by some extraordinary business management acumen- how we would like to address this publication. Putting high hopes on this issue, we are adamant that our global aficionado will be immensely benefited from it in the most assertive ways. This exceptional issue has a collective of your favorite sections that are enriched with some stimulating content to boost your entrepreneurial spirits. A mix of some enticing success stories where the triumphs of each company and their respective leadership team have been spotlighted excitingly to establish better engagement between the publication and the readers. So, look into our extraordinary picks from the business fraternity that have been flagging their names in their respective space while inspiring impassioned entrepreneurs as well as the business community with their optimism, insights, leadership, values and a lot more.

This time on the cover page, we couldn’t help but feature the success story of VIKRAN Engineering & Exim Pvt. Ltd., which is the fastest growing Power EPC Company in India. Why we decided to publish them at the forefront is their customer-centric approach alongwith the world-class quality and safety. Their authentic actions, respect for common people, care for the environment and consideration of all stakeholders are the cornerstones of their CSR activities that we found to be the most admirable traits. The leading face of the company i.e. Rakesh Markhedkar sat down for a one-to-one interaction with us where we are in strong admiration towards his business values and leadership skills with which he has aptly demonstrated since the inception of the organization. To get to know more about the organization and its respective aspects, dive into this exclusively created narrative and share your views on it.

Just as inspirational Vikran Engineering’s success journey is, many other inside stories are sparklingly interwoven together to keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its vision to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

Kajal Dobhal Kajal@businessconnectindia.in

Vol - 5|Special Edition|December 2022

Publisher & Editor : Abhishek Kumar Dubey

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Satyam Tiwari | Amit Kumar | Anita | Rahul Kumar | Sweta | Shweta Kumari Prince | Gunjan | Rekha | Simran | Khusboo | Hitesh | Raja | Khushi | Nupur

Finance Team Monika Aggarwal | Gaurav Singhal

Creative Director ASHUTOSH OJHA

Creative Team

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RAKESH MARKHEDKAR Chairman & Managing Director

CONSULTANTS

Rakesh Markhedkar Chairman & Managing Director

VIKRAN ENGINEERING

A 14-YEAR-OLD EPC PIONEER,

Setting New Standards With Quality Solutions & Timely Delivery

Puja Bhardwaj | Business Connect

Vikran is the first company that was able to escalate the power T&D Projects from 11kV to 765kV in a short span and created a distinctive mark in the industry with its outstanding performances and quality standards.

In India, the market for power EPC is expected to grow by $13.30 billion from 2022 to 2026, expanding at a CAGR of 22.74%. India’s power EPC market is going to be driven by factors including the expansion of industrial operations and various government initiatives to supply electricity nationwide. Currently, the Indian EPC sector, with its rising prominence and changing dynamics, has numerous service providers and stakeholders who have carved out a niche for themselves and have built their reputations.

One such leader and a specialist service provider to EPC industries sailed out its journey with an objective to offer integrated end-to-end services in all three segments—Power Sector, Water, and Transportation (Metro & Rail)—with robust and unified capabilities spanning the entire range of “Timely Execution. With sands of time, Vikran Engineering has established its legacy as a pioneer while focusing on its four 4 core values – Maintaining and Developing Customer Relationships, Timely Project Execution, and Long-Term Sustainability and Commitment to Employee Satisfaction.

The brainchild of a business veteran, Rakesh Markhedkar, Chairman & Managing Director, Vikran stands as the fastest growing Power EPC Company in India with a targeted turnover of 725 Cr. (FY 22-23). Nestled in the financial capital of India- Mumbai, Vikran offers a wide range of services for Infrastructures Projects and Transportation projects,. Its vision at the moment is to participate in India’s nation-building programs by executing programs and being a part of the nation’s economic growth.

CARVING OUT AS A DIFFERENTIATOR

Vikran has been acknowledged for its speedy delivery of projects. They follow the mantra – “staying at speed and delivering projects ahead of schedule”. This is what distinguishes the firm from EPC companies. They are actively mobilising resources; they got much recognition and built a strong brand image.

Vikran escalated the power transmission Projects AIS Substation upto 765kV, GIS Substation 220kV(Qualified upto 400kV), Power Distribution projects upto 33kV and 11kV substation & distribution lines, Smart Metering to house hold and agriculture connection to farmers. Water Infrastructure by providing turnkey solution which includes design & implementation of EPC of Water supply (Intake WTP, OHSR, Pump House and Pipeline). Railway & Metro by which EPC of overhead electrification, power system, Traction Substation SP/SSP (Sectioning and Parallel post) and ensured a distinctive mark in the industry. Their remarkable performances also raised the bar for project execution schedules and quality standards.

They provide complete turnkey solutions to all three segments. This differentiates them from the others. Some businesses specialise in power Segmement, water Segement, and Transportation Segement (Railway and Metro). Companies work in a very selective manner. However, Vikran, with its skillful design and engineering team, was able to develop its technical credentials in almost all transport, water, and power segments and provide services to nearly all subsegments sectors.

The fact that Vikran has its design and engineering team is another way it stands out. They are independent of other external businesses. They are concentrating on bolstering their engineering crew because it is the leading integrator, boosts confidence, and develops majors. And as a result, they can operate fast, make decisions quickly, and execute plans instantly.

VIKRAN’S MISSION ON DIFFERENT LEVELS

They strive hard to deliver high-quality projects on schedule for clients. They have a mission for the employees to become a great workplace. It has been successful because they provide a great working atmosphere and give its team and employees a lot of support. They have the combined wisdom to create an excellent workplace for the business.

With regard to the business partners, they uphold a sincere relationship with them and produce benefits for all parties involved.

Coming to society, they take part in numerous CSR initiatives. They are aiming to provide electricity and water door-to-door. They are collaborating with the government to meet their objectives and grow India’s economy through infrastructure by $5 trillion.

THE ACKNOWLEDGEMENT – “FASTEST-GROWING POWER EPC COMPANY IN INDIA”

• Companies need time to build up their technological and financial capabilities, but Vikran has gone from 11kV to 440kV within 6 years.

• It will grow from a 30-crore turnover to nearly a 1500-crore enterprise in the following two years.

• There are currently 1150 people working for Vikran around the nation. This is the most dependable solution provider company with the fastest growth, as evidenced by the speed of its growth.

• Vikran invaded and left its irreparable mark in all three

regions of the country in a relatively short period.

BUSINESS EXPANSION AT VIKRAN

With its solar power facilities, Vikran is adamantly leading the electricity sector. They are carrying out the transmission scheme and AIS substation up to 765kV. They are also concentrated on electricity distribution initiatives, such as those for rural electrification.

For the purpose of enhancing the power distribution network, the government has launched the RDSS Scheme initiative. Under the Amrut Water Supply and Sewerage Mission and Jal Jevan Mission, the water is supplied directly from the intake wall to houses in rural areas.

In the Water Infrastructure, Vikran provides turnkey solutions, which include the Design & implementation of EPC of Water supply (Intake, WTP, OHSR, Pump House, Pipeline, Electro-Mechanical & Automation), Sewage schemes (STP / ETP, Sewer pipeline network), and Rainwater Harvesting.

The Government of India is presently focused on three major segments and fortunately, Vikran is contributing to all three elements – Infrastructure, Water, and Transportation. The company is in the process of delivering a Rural water supply project worth Rs 450 crores, comprising of tube well/ Intake Well, WTP, rising/ pressure mains, pumping stations, electro-mechanical and automation CWRs, overhead tanks, distributing pipe networks, pipelines, individual house connections, public stand posts, Retrofit, etc. located in the State of UTTAR PRADESH.

FROM THE CMD’S DESK

The development of a country’s infrastructure is vital to the growth of its sectors and the overall economy. Infrastructure has played a vital role in helping the country become the second fastest-growing economy in the world today. Infrastructure in India is estimated to grow at a CAGR of approximately 7% by 2024-25. The government of India plans to invest around 102 Lac crores on Infrastructure during this period.

VIKRAN has emerged as a leading enterprise in India in the field of ‘Extraction and Transport Infrastructure’. Facing new challenges and opportunities, VIKRAN is determined to enhance its business of construction and infrastructure services. We shall promote technology and management innovation as well as boost the overall development of the Company in a coordinated and sustainable manner. We shall constantly improve the core competitiveness of the company by adhering to our values which is “customer satisfaction, Trust and Integrity, and Anger Free Environment “. We shall dedicate ourselves to the promotion and fulfillment of social responsibility in the pursuit of ‘sustainable development.

RELATIONSHIP WITH THE CLIENTS

VIKRAN caters to authorities such as Central Utility, PGCIL, Indian Railways & State Utilities. Its noteworthy services, from Gaya to Gwalior, have received praise from wellknown figures in the business and are widely acknowledged throughout the country. The astute EPC giant always endeavours for project completion ahead of schedule – the only differentiating factor – that ensures client confidence in their favour and sets them apart from other EPC businesses.

VIKRAN IN FIVE WORDS

Most Reliable Turnkey Solution Provider

BRAND & CORE VALUES

The initial main value is client satisfaction. Next, integrity and trust both inside and outside. Another is outcome orientation, which places a significant emphasis on delivering quick results.

Vikran’s workplace culture places a strong emphasis on having an anger-free environment. Nobody is permitted to shout or lose their temper here. Additionally, they take all the required measures to guarantee an efficient operation, which keeps the staff motivated and encourages them to deliver more excellent work.

EMPLOYEE ENGAGEMENT PROGRAM.

Employee Engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work. Recognizing hard

work and achievement in the workplace increase employee morale, encourage healthy competition, and creates a positive atmosphere.

With higher motivation comes better engagement, happiness, and ultimately retention. Keeping this in Mind, Vikran promotes every year Vikran Premier League ( cricket Tournament), Annual picnic, this help employees a team building and bonding toward the organization. Engagement with The Organization measures how engaged employees are with the organization, and by extension, how they feel about senior management. This factor has to do with confidence in organizational leadership as well as trust, fairness, values, and respect - i.e. how people like to be treated by others, both at work and outside of work. We have healthy competitive environment, recognition awards for various categories.. we recognized the high potential candidate with performance driven, achievers awards, we encourage and motivate employees to adhere company value system and value base award system is in place in organization. That means we identify value champions for each value category for their contribution and give them awards during annual function day. we also motivate performance link rewards, foreign tours etc.

THE SATISFYING ASPECT OF COMMENCING VIKRAN

We support the government’s ambitious plan to build a $5 trillion economy and are interested in involving more in the national infrastructure plan (NIP). The NIP’s overarching objective is to support India’s ambitious goal by providing the nation with worldclass infrastructure. Vikran is there to help in the infrastructurebuilding process. The most fulfilling aspect for all Vikranis here is a part of the nation’s mission, said Mr Rakesh Markhedkar.

“Wherever there is an issue, we volunteer. Customers want us to improve our services. There are any additional issues, or is there a natural climate? The Vikran is the first business to help regardless of the situation, whether it be a flood in Bihar or a dry in Odisha. We keep ourselves available voluntarily to help the government strengthen and rebuild the electricity network, “

emphasizes Rakesh Markhedkar.

INFLUENCE OF INNOVATION

Innovation is an essential aspect of any organisation to growth. This helps the companies plan and look into their strategic and operational plans.

At Vikran, there is continuous innovation in the technology, methodology, and tech tools they use. The team leader for innovation is responsible for ensuring continuous work for innovation. From the beginning of business development, this endorses. Research and development benefit the team in every way. Therefore, this is a crucial component of business operations.

FEATHERS IN THE CAP

Thriving on its extensive experience in the industry and its continuous drive towards quality with speed, Vikran has been able to achieve many prestigious awards and recognitions that include –

• 2017, International Award: Most Promising Business Leaders of Asia Nov 2017 received by the Prime Minister of Singapore and Prime Minister of Malaysia

• 2018 Excellence Award: In May 2018 by the Chief Minister of Bihar State for” Village Electrification” A Head of the schedule

• 2018 Excellence Award: In Aug 2018 by the Chief Minister of Bihar State for” Har Ghar Bijli Yojna”, A Head of the schedule

• 2018 Excellence Award: In Nov 2018 by the Chief Minister of Bihar State for” Har Ghar Bijli Yojna”, A Head of the schedule

ROADMAP & FUTURE PLANS

With its inspiring and exhilarating emergence, Vikran has already set new benchmarks in the industry and has been swiftly spreading its influence across the country. The company is currently devoting itself to achieving a goal of 1500 crore. Its purpose is to be a 3000-crore corporation in ten years. They have already increased the size of their team and engaged in several partnerships, tech and innovation collaborations, and technology transfers to make this happen. They are bringing in collaborators from all across the world.

Additionally, they are trying to stake their claim to being the most reputable prime EPC firm in the infrastructure sector.

IMPACT OF WORK CULTURE BEHIND GROWTH

The company’s work culture is under main parameters like an anger-free environment, collective wisdom, hand holding of the team, giving a lot of momentums and growth in the orgnization. And because of that, they are able to achieve their year-on-year target. We work with the approach of “Hum honge kamyab skin,” the motivating leader proclaimed with pride. “We are getting a lot of push toward a positive workplace atmosphere within the organisation. This supports us in reaching our daily, monthly, and annual goals. In just six years, we went from having 40 crores to 500 crores. Vikran’s growth is being studied in and of itself. Without our strong team and creative work environment, we could not attain this number”, he further.

WORDS OF WISDOM

It is a really good time because growth is picking up steam, all the forecasters guarantee PAGRs of around 7%, and India has ambitious plans to invest over 102 lac rupees in various sectors. Therefore, there is growing momentum and potential; I urge my industry colleagues to take advantage of this opportunity by producing high-caliber work.

As an EPC firm, we must constantly advance technologically, utilising technologies and advancements to our advantage. The organisation’s internal competencies must be continually improved, and our strategy must be updated frequently. This is something I really like to appeal to my readers and industry colleagues.

Sundar Pichai

The Man behind Google’s Explosive Growth

Indian-American business leader Sundar Pichai also called Pichai Sundararajan serves as Alphabet Inc. ‘s and its subsidiary Google’s chairman and CEO. He was included on Time’s 100 most influential people list in 2016 and 2020. Pichai joined Google in 2004, where he was in charge of product management and innovation for a number of Google’s client software products, including Google Chrome and ChromeOS, as well as being substantially responsible for Google Drive.

Quick Facts on Sundar Pichai: Occupation: Business Executive

Designations: Chief Executive Officer (CEO) of Google and Alphabet Inc.

Date of Birth: June 10-1972 Age: 50

Place of Birth: Madurai, Tamilnadu, India Marital Status: Married Spouse’s Name: Anjali Pichai Children: 2, Kiran Pichai(son) Kavya Pichai(daughter) Spoken Languages: English, Tamil, Hindi Hobbies: Playing and watching Soccer, and Cricket, Reading, Sketching, playing chess.

Early Life:

Pichai was born in Madurai, Tamilnadu, India. Lakshmi, his mother, worked as a stenographer, while Regunatha Pichai, his father, was an electrical engineer at the British multinational GEC. His father also owned a factory that made electrical components.

Pichai completed his education at Vana Vani School at IIT Madras and his senior year at Jawahar Vidyalaya Senior Secondary School in Ashok Nagar, Chennai. He is a prominent IIT Kharagpur alumnus who graduated with a degree in metallurgical engineering. He received his M.S. in materials science and engineering from Stanford University and his MBA from the Wharton School of the University of Pennsylvania, where he was recognised as a Siebel Scholar and a Palmer Scholar, respectively.

Career:

Initially, Pichai had the plan to do a PhD but instead decided to do a job. He started working in an Applied Materials firm as an engineer and product manager. Then he joined McKinsey & Company and worked as a management consultant. Pichai realised that switching to Google would be a good professional decision after attempting to persuade a McKinsey colleague not to do so. In 2004, on April Fool’s Day, Pichai joined Google. Surprisingly, it was on the same day that Gmail was released to the public.

How Did Sundar Pichai Become CEO of Google?

Pichai joined Google to work on the search toolbar as a manager. The toolbar was created to make it simple for users of Internet Explorer and Firefox to access Google search. Pichai was inspired by the toolbar’s popularity to consider Google creating its own web browser. Google’s former CEO Eric Schmidt said it wasn’t worth the expense.

Pichai, who firmly believed in the concept, eventually persuaded Google’s Larry Page and Sergey Brin to introduce their own web browser, Google Chrome. Pichai oversaw the introduction of Chrome, which later surpassed Firefox and Internet Explorer to claim the title of best web browser worldwide. In 2008, Pichai gained recognition on a global scale as a result of this, and he was appointed Google’s vice president of product development.

Later, he oversaw the developments of other programmes including Gmail and Google Maps. Pichai unveiled ChromeOS on November 19, 2009; the Chromebook was made available for testing and evaluation in 2011, and it was made available to the general public in 2012. He unveiled the new video format, WebM, and announced the opensourcing of the new video codec VP8 by Google on May 20, 2010. Pichai expanded the range of Google products he was responsible for adding Android on March 13, 2013. Prior to Google, Andy Rubin, the director of Jive Software, oversaw Android. He served from April 2011 to July 30, 2013.

Pichai was apparently vigorously chased for employment by microblogging site Twitter in 2011, and in 2014. He was also mentioned as a possible CEO for Microsoft, although in both cases he was given huge cash packages

to stay with Google. Eventually the position of CEO of Microsoft went to Satya Nadella. Pichai was also associated with Google’s $3.2 billion acquisition of Nest Labs in 2014. Consequently, when Google co-founders Larry Page and Sergey Brin declared the establishment of Alphabet Inc. in August 2015, it came as no surprise to industry insiders that Pichai was named CEO of Google, which was reorganised as a subsidiary. In December 2019, he was also named CEO of Alphabet, succeeding Page, who stepped down.

What People Say about Him:

In the words of Chris Beckmann, a former Google product manager, “He hired, mentored, and retained a superb team.” “Like the software engineers within Search Quality, Sundar’s team of product managers had a reputation for being among the best of the best.”

Keval Desai, a former co-worker, describes him as “a really strong opinionated person with distinct point of views about where product and initiative might go, but he’s extremely good at allowing other people’s perspectives emerge before he gives his own.”

Awards

The Government of India in 2022 awarded Pichai the Padma Bhushan Award, the country’s third-highest civilian honour.

Personal life

Pichai enjoys playing football and cricket. Anjali Pichai, a chemical engineer from Kota, Rajasthan, who was born into a middle-class family, is the wife of Sunder Pichai and frequently serves as the driving force behind all of his endeavours.

The couple met while they were in their first year of engineering at the Indian Institute of Technology Kharagpur and quickly became close friends. The couple currently resides in San Francisco’s Bay Area with their two kids, a boy named Kiran Pichai and a girl named Kavya Pichai.

360 DEGREE CLOUD

A DECADE-OLD FIRM run by SIDDHARTH SEHGAL that EATS SALESFORCE PROBLEMS FOR BREAKFAST

Siddharth Sehgal CEO, Co-Founder

In its unique journey of bringing inspiring and innovative business stories to the readers, the Business Connect Magazine gets an opportunity to pen down Siddharth Sehgal and his enterprise, 360 Degree Cloud– a decade-old Salesforce practice and a Platinum Salesforce Consulting Partner.

A boutique Salesforce Consulting and Product firm, 360 Degree Cloud shines as an emerging frontrunner globally with six successful flagship apps and 20 cleared AppExchange Security reviews.

In 2012, 360 Degree Cloud was founded as a SaaS business by a small team of 5 people. Since then, the company has been on an upward trajectory and has grown in strength, stature, and capability. Today, they are a family of 600+ experts (the top 5%) with 400+ certifications across all Salesforce products. Their geographical footprint currently spans six global offices - 5 in India (Faridabad, Noida, Pune, Jaipur, Kolkata) and 1 in the US (Laguna Beach, CA).

The company’s flagship app, the 360 SMS, is counted on by Fortune companies globally for disruptive innovation in Salesforce Text Messaging. It has 850+ (99% 5-star rated) reviews on AppExchange.

Aside from this, they have also been awarded as the Leading Salesforce Provider for 2022, Best Salesforce Consulting Company 2022, AppExchange DEMO JAM Winners, Top App Development Company, Top Cloud Consulting Company, Top Salesforce Consultants, Salesforce Talent Alliance Partner, Talent Alliance Diversity Champion, and Great Place to Work.

KEY DISTINGUISHERS

With the reusable components the company has developed, their Salesforce clients benefit from far more rapid and effective solutions building and user acceptance, cutting wasted years of development and budget approval down to just a few months. 360 Degree Cloud is one of the few companies that employ a successful, result-driven development technique.

implementation’s sake or billing some hours. To them, an ideal project outcome is one that gets the best ROI and results in the most cost-effective way and within the shortest time frame.

THE LEADERSHIP TEAM

The man behind the idea, Siddharth Sehgal, leads the firm as CEO. He is renowned for defining high-level objectives and future direction for the business. Siddharth started his career with Salesforce 15 years ago with the Salesforce ecosystem and founded 360 Degree Cloud 10 years back. As a Salesforce veteran, he’s convinced of its power to transform businesses. Rohit Bhalla, COO of 360 Degree Cloud, oversees all operations in the consulting business unit. Pooja Singhal, MD of 360 Degree Cloud, leads employee engagement and company culture, HR initiatives, and people operations.

INSIGHTS ON THE TECH EVOLUTION IN THE INDUSTRY

Salesforce is at a critical turning point and now entering the stage of mature AI-based solutions that may completely change how a CRMs core function is perceived. Increasingly, even creative functions are witnessing an inevitable penetration of these technologies. 360 expects more Salesforce acquisitions down the line to fully make AI-first operations a part of how business is run.

Consequently, the firm pursues certifications for its Salesforce talent to understand and employ what AI can truly do for business data.

FUTURE OUTLOOK

360 Degree Cloud looks to expand its operations to other developed nations like the UK, the US, and Australia by hiring teams locally. They hope to do this parallelly by expanding their offshore development centers in strategic talent locations like India, so they can source a variety of cloud talent and cater to the broadest range of services, including the newly acquired services by Salesforce, like Tableau, Vlocity, etc.

WORDS OF WISDOM

“Invest in automation. And do it wholeheartedly. Don’t give yourself targets to reach before investing in tech. Technology will get you to those targets and beyond much faster.”

SIDDHARTH’S WORDS OF BUSINESS WISDOM

Another factor that makes 360 Degree Cloud stand out is its core beliefs: ruthless honesty in service; learning aggressively from mistakes; thinking from the heart first; round-the-clock availability; always putting the customer at the center of all thoughts and ideas. Getting the customer to succeed and doing it quickly is 360’s core mantra. It is not about building things for

“If you care for your customers, employees, and vendors, that’s the best marketing you can do for your company. It’ll pay you back in tons of business and growth.”

Puja Bhardwaj | Business Connect

EMINENT DIGITALS

ENABLING BUSINESSES SUCCEED IN THE DIGITAL NEW AGE UNDER THE HEGEMONY OF TEDDY MATHEW

Around the world, the digital marketing industry is expanding rapidly, pegging at an astonishing rate of forty percent annually. With mainstream campaigns such as Digital India enabled by an unprecedented boom in internet usage, the Indian digital marketing environment is set to expand at an astounding rate and go through a rapid wave of development.

Eminent Digitals, a rapidly growing ROI-Driven, 360° Digital, Marketing and IOT agency founded and led by the far-sighted leader Teddy Mathew in his imperative roles of Founder and CEO, has emerged as one the leading entities in this fiercely competitive industry.

As his entrepreneurial brainchild, Eminent Digitals is expanding its operations nationwide with its delivery centre in Pune, India; the visionary strives to make the world a better place for their clients by promoting them digitally and socially.

Eminent Digitals is climbing the corporate ladder with the unbridled enthusiasm of seasoned professionals, serving customers from various industry verticals, including E-commerce, Finance, Insurance, Automotive, Real Estate, Education, Health Care, Politics, and SMEs, and achieving an ROI of 150%. The team ensures their clients’ sales, reach, and profits keep increasing with time, and their marketing approaches with foresight get consistent output for years.

TEDDY MATHEW Director

The Tale of Eminent Digitals’ Success

It all began with the idea of ensuring that everyone has equal access to every area of digital marketing to promote their business idea. Making sure every raw business idea is considered a Million Dollar Idea considering the market and the location of Interest always motivated the leading man. When Eminent Digitals was founded, the goal was to ensure everyone had equal access to every area of digital marketing so they may promote their business idea and vision. The corelationship between the mission and vision got the business to where it is today.

“Our Company Values are an inseparable part of us; our values are one of the key elements we bring to every project. With them at our core, there is no task that seems impossible to us,” asserted Mr Mathew.

Craving Out as a Differentiator

Eminent Digitals’ mission is to offer exceptional marketing and IOT services to every client while building strong

Puja Bhardwaj | Business Connect

business relationships in order to understand their precise demands better. We are eschewing “Traditional Marketing” techniques and establishing a “Smart Work” atmosphere in order to boost revenue and improve marketing tactics.

Action speaks louder than words. As accurate as it is, Eminent’s extensive clientele and varied demands have enabled the firm to deliver the best quality work.

There is a brilliant team comprising digital strategists, creative managers, designers, and engineers, who are experts in providing real-time solutions to even the most complicated business scenarios.

The 24/7 customer executives are determined to help and guide clients in the right direction for any issue they might face regarding the projects.

Teddy Mathew, An Inspiring Leader Who Runs on Passion

With the wealth of experience and knowledge of his 10+ years of professional journey, which transitioned through various imminent roles in the digital marketing space, Teddy Mathew has spearheaded the Eminent Digitals on a progressive path. He began his entrepreneurial journey in 2018 with Eminent Digitals, focused on delivering unique content and marketing them in the most strategic way possible.

The Corporate Ethos for Employees

Eminent Digitals has an Open Door Policy where every employee is free to come up with New Ideas, Innovations, and Suggestions. All the Support staff has their ears open to their team members, which helps them build better employee relations. Employees are constantly encouraged to take the initiative in all they do. Regular team-building exercises, RNR, and prompt and well-deserved acknowledgement aid the business in smoothly completing tasks.

Teddy Mathew’s Take on Innovation & Technical Advancements

A well-known quote says, “recognised innovation

the zeal to create

Our Company Mission of breaking the ‘Traditional Way of working to ensure a Smart workplace is a driving force to perceive innovation.

Learning has always been a part of my everyday existence since I am constantly focused on developing myself in every element of life as a leader. I make sure to stay current with innovative technology and try to use it as soon as it is available.

In-house R&D departments play a significant role in the development of the business by keeping up with the current and some future innovations in a world where everything moves so quickly.

Future Outlook

the visionary leader said when asked about his distinctive leadership style. I am a leader who sets an example for others around me by consistently going above and beyond.

Eminent Digitals was started with just two employees; today, it has a workforce of 100+ excellent talents, still growing strong every day. It is one of the emerging players in India and is currently growing at 100% Y-O-Y. The company has eagerly combined long-term, high-impact infrastructures with effective customer service as part of its objectives to increase by 150%.

“I feel that any leader should not have a fixed style of working, but a Leader should be Open to all that comes his/her way,”

is

something better.”

HITACHI SYSTEMS INDIA,

Puja Bhardwaj | Business Connect

Technology has become one of the most dependable means of conducting business. Almost every industry finds IT services fruitful regardless of the nature of work. Hitachi Systems India Pvt. Ltd. (HSI) has built an empire of offering comprehensive IT Services and Solutions to suit your business needs and organizations of all sizes. Their focus is to create new values through co-creation with customers. Their deep industry Knowledge and functional expertise combined with power of Hitachi, a global technology leader, brings an entire gamut of expertise to manage the digital ecosystem from Cable to Cloud.

Established in 1991, Hitachi Systems India enjoys the stance of an industry leader with its dedicated team of professionals led by Anuj Gupta. For over two decades now, the organization has been a global IT catalyst resolving complex problems through its expertise in Digital, Cloud, Infrastructure Management, Security and Managed Services. Driven by Hitachi’s extensive experience spanning a century, they assist their clients in transforming to optimize their technology requirements in accordance with their business plan.

THE GUIDING FORCE

Spearheading Hitachi Systems India with his 20 years of extensive experience in the dynamic IT industry, Anuj Gupta is a versatile and well-rounded business professional. His core values align with the HSI’s mission, which is to make information technology enable business performance and deliver real effectiveness through maximum reliability and value.

Anuj has mastered the skill of conducting business and navigating the uncertainties of the corporate world being a CEO and Director for India and South-East Asia. The resultant success made the company grow from a ₹100-crore company with 800 employees to a ₹1500-crore organization with more than 3,000 employees. The growth has not stopped here. As time goes by, Hitachi Systems India continues to accomplish new experiences to maintain its position on the global stage.

DRIVING BUSINESS GROWTH THROUGH INTEGRATED IT SOLUTIONS

Anuj has more than two decades of expertise working in the IT industry for both small, privately held enterprises and significant multinational corporations. Anuj graduated from the H.R. College of Commerce with a bachelor’s degree in commerce. Later, he graduated from the University of Singapore with a Management Degree in Finance. Additionally, he has successfully attended the prestigious Harvard Business School Hitachi GAP training.

HITACHI SERVICES PORTFOLIO

Digital transformation has been expedited by cloud computing. This technology has impacted every aspect of business, together with numerous sectors and geographical areas. By incorporating the cloud into their strategy, multinational organizations can achieve intuitive digital transformation with the help of Hitachi Systems India. Device as a service offering addresses each stage of the device’s life cycle from conception to disposal, enhancing end-user productivity, IT efficiency, and organizational success.

OVERCOMING OBSTACLES

In a vast and diverse country like India, governance is complex. The comprehensive and inclusive economic growth issue continues to be of critical importance as India prepares for an era of rapid digitalization. When it comes to enabling large-scale change and assisting with the implementation of ambitious government objectives, emerging technologies can make a significant contribution ensuring that citizens are empowered like never before.

Together with the stakeholders, Hitachi Systems India developed the path, bringing its vast global industrial heritage and contrasting it with its prowess in information technology (IT) and operational technology (OT). Its enterprises, which are meant to have an impact on the lives of millions, are infused with its spirit. Particularly to meet India’s challenges, Hitachi has collaborated with the Indian government on projects like “Digital India” and “Make in India,” utilizing its world-class technological advancements.

ANUJ GUPTA CEO

CRAVING OUT AS A DIFFERENTIATOR

When it comes to offering complete IT services and solutions, Hitachi is the industry leader. Its tailored solutions that precisely fit business objectives have made an indelible impact on the sector and decreased costs while boosting corporate agility and freedom of choice. HSI is widely and directly present throughout India. The culture and personality of the firm is shaped by the Hitachi Group Identity. As a responsible company where exceptional talent wishes to work, Hitachi Systems India’s mission is to “Be the most sought & trusted partner for Information Technology Solutions.”

While talking about the differentiating factors of HSI, Anuj Gupta further apprised, “We believe that every organization has a unique DNA, and as we continue to advance our shared corporate vision of Social Innovation, we help amplify this uniqueness by bringing business aligned IT services and solutions through customized and flexible engagement and operating models.”

All about Halloween-when and why It is celebrated

One of the most eagerly awaited holidays in the west is Halloween, particularly among Christians. In addition to dressing up in spooky attire, trickor-treating, attending costume parties, watching scary movies, and carving pumpkins into jack-o’-lanterns are some of the enjoyable activities that people engage in.

Halloween is a singular tradition that is enthusiastically observed by both adults and children alike and is full of excitement and horror. However, why is Halloween observed, and why only on October 31?

Halloween has a long history, which most people are unaware of. It’s not merely for entertainment purposes. On that topic, we present to you this thorough article on Halloween, its history, significance, and customs.

What Does Halloween Mean?

Modern English name

Halloween first appeared in Medieval Christianity. The word hallow derives from Middle and Old English roots that mean holy. It can also be used as a saint as a noun. All Hallows Eve, the Christian holiday we now know as All Saints Day, was the day before All Hallows Eve, when an evening mass was celebrated. The three-word terms were eventually turned into Halloween.

Why is Halloween Celebrated?

Halloween is a more than a thousand-year-old Christian religious tradition. Although it started as a tradition to honour the night before All Hallows’ Day, or All Saints’ Day, on November 1, it has since become increasingly secular.

In Christianity, All Saints’ Day, Halloween, and All Souls’ Day (2 November) are all a part of the Allhallowtide season. It is devoted to remembering all the deceased, including saints and martyrs.

Samhain and other Celtic harvest celebrations have inspired some Halloween traditions as well (held on November 1). On this day, it was said, the souls of the deceased made their way back to the world of the living. To fend off the spirits, people donned costumes and built bonfires. Halloween’s association with ghosts, witches, and other bad creatures stems from this.

What Happens on Halloween?

Halloween, which is still widely celebrated in America today, almost never made it over the Atlantic. The Puritans refrained from celebrating the feast because of its pagan origins. The American colonial Halloween celebrations that did occur included large public gatherings when ghost stories, music, dancing, and singing were all performed.

The holiday did not become ingrained in the national spirit until the second half of the 19th century, when Irish and Scottish immigrants started to immigrate to America in greater numbers. The large number of (candy-loving, costume-wearing) people in North America are considered to have observed Halloween by the early 20th century.

Halloween customs are still developing today. Some people dress up their cars in frightening tailgate fashion for community trick-or-treat events, which are frequently organised in school or church parking lots. This is an

alternative to trick-or-treating throughout the neighbourhood. In response to a popular campaign to shift Halloween, National Trick-or-Treat Day was established on the final Saturday in October in 2019. However, Halloween continues to be observed on October 31, and local organisers determine whether and how towns will observe the new National Trickor-Treat Day.

Halloween is undoubtedly the world’s most enjoyable holiday. Every year on October 31, both adults and kids joyfully participate in numerous Halloween rituals. Following is a list of some of them:

• Making Pumpkin Jack-O’-Lanterns

• Donning Frightful Costumes

• Going Trick or Treat

• Candle Care and Lighting Bonfires

• “Apple bob”

• Consuming a Lot of Candy

• Visiting spooky locations

• Playing Jokes

• Watching horror films

Halloween Activities Throughout History

As the Celts practised polytheism, the early pagan feast of Samhain included a great deal of ritualistic activities to establish a connection with spirits. Although little is known about these festivities, many people think the Celts celebrated by dressing up (granted, costumes were probably as primitive as animal hides), participating in special feasts, and creating lanterns by hollowing out gourds (thus the origin of jack-o’lanterns). The fundamental customs of the holiday have persisted in popular culture year after year, simply evolving and becoming more contemporary as Christianity has grown and the event’s pagan overtones have become less significant. More cheerful sports and joy replaced the ancient

mysterious practices. For example, the scary and serious idea of connecting to the dead was replaced with the more light-hearted idea of telling the future. For instance, “bob for apples” became a common game on All Hallows’ Eve and was used as a type of fate telling. The guy—er, apple— that the woman eventually bit into was thought to represent her future husband. Apples were chosen to stand in for all of a woman’s potential suitors. In fact, young women had a great—though somewhat superstitious—opportunity to meet men around Halloween in the 19th century.

Another popular All Hallows Eve tradition was mirror gazing, in which individuals looked into mirrors in an effort to see their future selves. There are also suggestions that gifts resembling fortune cookies were given out in earlier times. After being scribbled on sheets of paper in milk, the letters were folded and placed inside of walnut shells. After the shells were heated over a fire, giving the milk the perfect colour of brown, the messages would appear miraculously on the recipient’s paper.

Why is Halloween on the 31st of October?

The Celts, who inhabited what is now mostly northern France, the United Kingdom, and Ireland 2,000 years ago, held the view that the line separating this season’s summer and winter was hazy on the night that marked the transition. It later became a convenient time for the festival because the Celts celebrated their new year on November 1. They thought that during the night of October 31, the ghosts of the deceased returned to the world.

Why are pumpkins carved on Halloween?

Turnips were traditionally carved on Halloween because of the legend of Stingy Jack, who is said to have caught the Devil and only let him go on the condition that he would never go to hell. When Irish immigrants brought the concept to America, they began substituting pumpkins for turnips.

Halloween costumes and trick-or-treating history

A lot of people were rumoured to go door to door dressed as saints and perform hymns or poetry. As a delicacy resembling biscuits, “soul cakes,” kids would also knock on doors and ask for them. Technical note: Soul cakes were originally served on November 2 as part of the All Souls’ Day holiday (yeah, there’s a third holiday after Halloween and All Saints’ Day!), but when trick-or-treating took hold, they gradually migrated to Halloween night. In the early to mid-1900s, families would give treats to kids in the hopes that they would be resistant to any holiday pranks, which is when the candy-grabbing concept also became popular in the U.S.

The costumes also underwent evolution. The practice of dressing up in spooky attire to scare unaware neighbours may have started out as sincere honours to saints, but it is likely that it eventually lost popularity. This is when teenage Scots and Irish pranksters came up with the idea. And just like that, Halloween costumes became terrifying, eerie, amusing, and imaginative all at the same time, all thanks to these neighbourhood thugs.

Manoj Ravi Chief Executive Officer

KLM AXIVA FINVEST: FULFILLING YOUR GOLDEN DESIRES WITH THE RIGHT VALUE OF GOLD

Puja Bhardwaj | Business Connect

Gold has always been more than just a precious metal in our lives. From buying during childbirth, weddings, a graduation gift, or even wealth transfer between generations, its prominence in Indian households is widespread. Beyond its enduring appeal, gold has great value as a commodity in banking and investment. Over the years, the financial system of our economy has transformed, making banks and NBFCs come up with new products. This helps them create more business for themselves and opportunities for investors.

The best option among these is a gold loan. Unlike NBFCs, where it is the principal product, banks provide it as one of many loan products. With the increase in NBFCs, gold loans have emerged as a crucial financing tool, especially for the public. In fact, the number of NBFCs offering gold loans has increased, making this type of personal loan the quickest and easiest to obtain.

Business Connect wants to see the gold loan market flourish and reach new heights. As a result, we looked for NBFCS that are democratizing this market by making it simple to access short- and long-term loans with fair terms. Our search led us to the doors of KLM Axiva Finvest in Cochin. The ensuing article discusses its ascent to fame and how it has fueled the expansion of the gold loan market in India.

A LEGACY BUILD ON PROMISING SERVICES

In 1999, two entrepreneurs aspired to enter the untapped NBFC business. With little funding and people, the pair formed KLM Axiva by strategizing around this concept. While it was a modest beginning, their desire to make great strides eventually took them on an epic journey to become a leading NBFC in India. KLM Axiva is a systematically important new-age gold loan NBFC with a strong presence in South India and plans to expand across India. In addition,

it is involved in non-convertible debt (NCD), microfinance, money transfer, forex services, and healthcare insurance. KLM has built a solid customer base of over 2 lac customers by focusing on innovation, excellence, and outperforming peers.

Thriving sustainably over 23 years, KLM has established a network with over 500 branches across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and recently, Mumbai. As one of the pioneering NBFCs, KLM Axiva also shoulders extensive social responsibilities. It’s working on multiple aspects of development with a focus on empowering a society of brilliant individuals to work on their dreams through innovative investments. The company is continuously expanding its services and exploring untapped areas of society that benefit the needy and retain its glorious legacy.

CHANGING THE ‘GOLD LOAN GAME’

NBFCs have spurred a radical shift in the booming Indian gold financing market, traditionally a stronghold of banks. Over the past decade, gold assets have swelled from an estimated ₹1.6 trillion in fiscal 2012 to an estimated ₹4.5 trillion in fiscal 2021 and ₹5.1 trillion in fiscal 2022. The surge is attributed to the increased prices of “shiny metal,” growing demand, technological advances, and a wider network of lenders. Furthermore, banks and new-age fintechs are creating fierce competition, not to mention changing the dynamics. This is prompting NBFCs to constantly innovate. For KLM Axiva, the market hasn’t been merciful in any sense.

But still, the firm is determined to help fulfill the rising demand that traditional banks are often failing to serve. A few factors they take into account are the commitment to quick disbursal, minimum documentation, maximum value to assets, and timely delivery. KLM Axiva is bringing customized offerings for discerning clients across states while keeping the customer at the center of communication. One of its innovative products is the “Quick Gold Loan” program, which offers loans for gold at a monthly interest rate of 50 paise. This aims to open up gold investing to a wider range of people. On the other hand, it suggests NCDs with the best ROI for medium- or long-term investments.

The latest offering to the public from KLM Axiva is “Insta Money a Gold Overdraft Scheme” which is operated fully through fintech platforms. This innovative product is highly useful for those people who have got gold assets in bank lockers which is ideal and has no chance of being monetized.

With tailor-made offerings, KLM Axiva is catering to the needs of every customer from all walks of life. It has also launched doorstep experiences and branch presence in rural and semi-urban settings to improve customer experience. It has well-versed, determined, and trustworthy employees working to provide ethical services to clients with prompt delivery and timely follow-up.

THE PEOPLE WHO MAKE IT AN ‘ACE OF SPADES ‘

With a gamut of differentiated services, KLM Axiva has carved a niche in a cutthroat market. But retaining the

top position isn’t the job of a single resource. It has to be a unity of technology, innovation, and people. While KLM Axiva is well-equipped, nothing can replace the value it has for people. All levels, from management to associates, are filled with vivacious, devoted, and active people. Everyone is an expert in their particular field and adds to the firm’s expansion with their knowledge. Values and ethics are fundamental guiding principles, and the team keeps the practices in line and moves steadily toward the goals.

What makes the KLM Axiva a more productive ecosystem is its well-founded leadership. Over the past two decades, the firm has welcomed and been guided by many industry mavens. A recent addition to this pantheon is Mr. Manoj Ravi, CEO. Prior to this, he held successful executive roles in top financial companies, where he oversaw operations, administration, and compliance managed human resources, and implemented strategic planning and sales and marketing activities for both core products and third-party goods, such as fee-based income products. Using his experience, he is shouldering the firm’s growth with a vision to travel many miles and place notable landmarks along the way.

A SOCIALLY CONTRIBUTING SOUL

“The best way to find yourself is to lose yourself in the service of others”

Since its inception, KLM Axiva has been driven by a focus on helping Indians achieve financial freedom. Simultaneously, it has preserved an open heart for the good of its community. The KLM Foundation, the firm’s social arm, was created to give back to society in appreciation for all the feats and the faith that its devoted customers have placed in it. With a focus on inspiring education, healthcare, employment, training, and community development, it is working on five projects: ‘Karunyasparsham,” “Nerinte Nervazhi,” “Thanal,” “Mahiladarshan,” “Vidyan,” and “Paristhithi.” All the programs are widely recognized across sectors.

Concurrently, the foundation operates a fleet of palliative care ambulances that are available around the clock. In conclusion, KLM Axiva is a shining example of an NBFC, making waves in the financial sector and aiding the poor in their elevation.

THRIVING MAGNANIMOUSLY

Given the notable strides in all quarters, it’s safe to say KLM Axiva is growing gloriously. It has attained many landmarks, but the last decade has seen it make significant strides.

KLM Axiva is constantly moving forward like a freight train. It’s catering to the needs of common people in deep rural markets, who are directly participating in nationbuilding activities like supporting MSMEs, agriculture, and small-scale industries. It’s shouldering the employment of a large mass of educated youth, with a focus on increasing its workforce to 3,500 by the next fiscal year, with 80% weightage given to women. That said, KLM Axiva will keep breaking ground in the NBFC market and become a more trusted partner for every Indian.

Person of the Month Elon Musk

The richest person of the world Elon Reeve Musk is an Investor and business tycoon. Musk is the founder of the Boring Company, co-founder of Neuralink and OpenAI, and has served as president of the Musk Foundation.

Recently, he has acquired micro blogging site Twitter and became its owner and CEO. He also founded SpaceX, served as its founder, CEO, and chief engineer, and was the angel investor, CEO, and product architect of Tesla Inc.

According to the Bloomberg Billionaires Index and Forbes’ real-time billionaires list, Musk is the richest person in the world as of November 17, 2022, with an estimated net worth of over $174 billion.

Quick Facts on Elon Musk

Occupation: Business Tycoon and Investor

Designations: CEO & Owner of Twitter, President of Musk Foundation, Founder of SpaceX, CEO of Tesla.

Date of Birth: June 28, 1971 Age: 51

Place of Birth: Pretoria, South Africa

Parents: father Errol Musk, a successful engineer and mother Maye Musk, a model and a nutritionist.

Marital Status: Married Spouse’s Name: Natasha Bassett(girlfriend)

Children: 10 (that includes a pair of twins, a set of triplets with his ex-wife Justine Wilson and a boy and girl with exgirlfriend Grimes)

Zodiac Sign: Cancer Spoken Languages: English Hobbies: Reading fantasy, Sci-fi and Biography Books, Playing Video Games

Elon Musk Net Worth

The CEO of Tesla Electric Car Company, Elon Musk, manufactures the components and batteries for these vehicles. Musk also produces solar power equipment. Tesla, owned by Musk, has advanced significantly. The market value of Tesla is higher than the market value of several automakers. According to Forbes, Musk has a net worth of $198.3 billion on November 17, 2022.

Elon Musk’s Companies

• Tesla

Elon Musk, the co-founder and CEO of the US-based Tesla, has been in charge of the company’s electric vehicles, battery goods, and solar energy products, as well as their global design, engineering, and manufacturing. Elon Musk first participated in the creation of Tesla as a co-founder, investor, and board member. Musk has been the company’s CEO since 2008.

• SpaceX

Elon Musk started SpaceX in 2002, an American spacecraft

manufacturer, launch service provider, and satellite communications company with its headquarters in California. Elon, as CEO of SpaceX, manages the creation of rockets and spacecraft for missions to Earth orbit and eventually other planets in his capacity.

• Neuralink

Elon Musk is also a co-founder of Neuralink, a neurotechnology firm that is creating ultra-high bandwidth brain-machine interfaces to link computers to the human brain. Max Hodak, Paul Merolla, and Elon Musk co-founded the San Francisco-based business in 2016. Neuralink has been developing brain-computer interfaces that could aid people with paralysis in the present while also developing new technologies that could enhance people’s abilities, the community, and the entire planet.

• The Boring Company

The Boring Company is a different business that Elon Musk launched in 2016. In order to reduce soul-crushing urban congestion and enable high-speed, long-distance travel, the American infrastructure and tunnel construction services corporation integrates quick, economical tunnelling technology with an all-electric public transportation system. Its goal is to reduce traffic, facilitate quick point-to-point travel, and revolutionise cities.

• OpenAI

OpenAI, an artificial intelligence (AI) research centre, conducts research in the field of AI in 2015. Its stated mission is to promote and create friendly AI in a way that benefits humanity as a whole. Elon Musk, Sam Altman, and others established OpenAI in San Francisco in 2015 with a $1 billion US commitment. The non-profit parent firm OpenAI Inc. and the for-profit OpenAI LP are both part of OpenAI.

•

Twitter

Elon Musk, CEO of Tesla and SpaceX, pay $44 billion for Twitter on April 25, 2022 in the largest deal to take a firm private. Initially, An agreement was cancelled by Musk on July 8. A lawsuit against Musk was filed on July 12 in the Delaware Chancery Court after Twitter’s stock price dropped. On October 4, Musk declared his decision to buy the company for the agreed-upon price of $44 billion, or $54.20 per share; the deal was finalised on October 27.

How Much Does Elon Musk Earn Per Day?

Elon Musk is expected to make $333.33 million each day in the first quarter of 2022, his hourly wage would be $51.30 million.

What Is the IQ Level of Elon Musk?

It is believed that Elon Musk has an IQ between 150 and 155. No official data exists, though, to support that claim.

What Is the Monthly Income of Elon Musk?

His estimated net worth for 2022 was $273 billion. This indicates that he earns $432 million on average per day which makes it almost 12,960 million monthly.

How Many Hours Elon Musk Study?

Elon Musk read about ten hours a day as a child before becoming the CEO of Tesla.

When Elon Musk Become Richest Man?

In 2021, when Musk passed the $200 billion barrier, he surpassed Jeff Bezos to become the richest man in the world. He also became the first individual to have a net worth of over $300 billion just a few months later, in November 2021.

THE ICONIC BUSINESSWOMAN RESHAPING THE EDUCATIONAL LANDSCAPE

Dr Mariam Shaikh Founder & Director, MS Education Consultants

These are the stories that were never heard of! Today, women leaders represent a troop of women who have broken through corporate glass ceilings, found their way off the beaten path, and are now looking into new opportunities for economic participation.

Among those handfuls, this approachable leader celebrates herself as a woman. She cruises her entrepreneurial journey of incorporating MS Education Consultants –with a vision to support students, Education Institutions, and Innovative Learning Programs to meet the demands of the fast-paced world. Dr Mariam Shaikh, the aweinspiring founder of MS Education Consultants, one of the preeminent Education Services Consulting firms, is an eminent professional in the education field based in the UAE.

THE IDEA OF JOINING THE INDUSTRY AND TAKING THE PLUNGE

Dr Mariam has been a lifelong supporter of education and has learned as well along the way. She began her career in education in the early 1980s by running a nursery school inspired by her children. Later, she rose to the position of Principal at a renowned school, where she substantially contributed to the institution’s growth. She then started working in higher education to support students in reaching their academic and career objectives. Her second milestone achievement strongly supported by the Canadian Consulate and Embassy was the very first set-up of a Canadian University Branch Office in Dubai. She sent hundreds of students to the University thus establishing the University of New Brunswick as a preferred study destination for students from the UAE & GCC. Following that, she played a key role in establishing some of the most reputed foreign University branch campuses in UAE such as the University of New Brunswick in Dubai Knowledge Village, which was a pioneering effort to encourage foreign Universities to set up their campuses in Dubai.

In 2020, Dr Mariam founded MS Education Consultants to assist students, educational institutions, and innovative learning programmes in meeting the needs of the quickpaced world.

THE ESTABLISHMENT OF MS EDUCATION CONSULTANTS

Dr Mariam is a firm believer in providing students with the opportunity to travel abroad and in promoting the fusion of various cultures to contribute to creating a tolerant and peaceful global society, which will, in turn, be progressive and result in a promising future for future generations. In order to improve student achievement and support educational institutions with additional opportunities, she conceptualized, strategized, and then finally set up and launched her Company - MS Education Consultants thereby laying the foundation for the future.

MS Education Consultants’ primary goal is to support students in achieving their academic and career goals.

Some of the services offered by MS Education Consultants are:

• University Admissions: MS Education Consultants helps students pursue higher education in more than 400 universities located in the United Arab Emirates, the United Kingdom,

Puja Bhardwaj | Business Connect

Canada, the United States, Europe, and Australia, thanks to its significant experience with undergraduate and graduate applications.

• Education Consultancy: MS Education Consultants advises and consults on New Campuses on setting up and developing student recruitment plans and outreach tactics locally and internationally in order to promote the UAE as an education hub and to assist the expansion of various educational institutions in new markets. Additionally, it aids in growth and retention strategies, government accreditation, training, and the establishment training of student recruiting teams to produce great student experiences. It also helps with effective marketing budget use and planning.

• Online Training Programs: By leveraging its beneficial partnerships, MS Education Consultants organises various training sessions delivered by business leaders to increase students’ enthusiasm, knowledge, and abilities.

• Student Cultural Exchange Programs: Students can now take advantage of MS Education’s Cultural Exchange Program by visiting the state-of-the-art international campuses in the United Arab Emirates to get a feel for the campus life and the range of Program & Degree options on offer.

“We are a bespoke Education Services Consulting company with Student Success at the core of all our partnerships. I am delighted to share that MS Education Consultants is the official Middle Strategist for the prestigious University of Guelph, located in Ontario, Canada, to assist students in the Middle East with their admission into the University.”- she says.

The University of Guelph is a leading Higher Education Institution in Canada with three majors ranked top 20 in the world, in combination with Student Satisfaction that is consistently top-ranked in Canada.

Recently the University of Guelph’s Computer Science school was ranked as top 20 in Canada along with the University being one of the most sustainable universities in the world ranking 16th by TIMES Higher Education Impact Rankings.

The University of Guelph is one of Canada’s top comprehensive and research-intensive universities. They are known as Canada’s Food University. Established in 1964, the University enjoys a reputation for innovation and excellence dating back more than 150 years to its founding colleges: Ontario Veterinary College, Ontario Agricultural College, and Macdonald Institute.

The University of Guelph’s commitment to internationalization is reflected in collaboration with Dr. Mariam Shaikh as U of G’s Middle East Strategist. “We are extremely excited about having Dr. Mariam Shaikh onboard to assist us with our student recruitment efforts in the MENA region. We want students to have direct access to our staff members globally, and this is a move

in that direction,” says U of G’s Regional Operations Manager for the Middle East and South Asia, Jimmi Hemmenbach.

DR MARIAM SHAIKH– A PERSON WORTH KNOWING! “For boys and girls forced to flee violence and persecution, an opportunity to study will provide them hope to define their future and realize their potential.”

With such impeccable thoughts, Dr Mariam can be rightly called a visionary and achiever. She is incredibly passionate about helping students and her career. Over the course of her career, she has worked closely with students from over 100 different nationalities, mentoring and empowering them, assisting them in choosing their academic paths, and encouraging them to follow their dreams by starting their own businesses and pursuing careers they are passionate about.

JEWELS IN THE CROWN

With excellent knowledge and passion, this enigmatic personality created her success on her terms and played a crucial role in establishing some of the most reputed foreign University branch campuses in UAE, such as the University of New Brunswick in Dubai Knowledge Village, which was a pioneering effort to encourage foreign Universities to set up their campuses in Dubai apart from empowering students to get the best education.

The following is a list of some of the most significant honours Dr Mariam has received during the course of her career –

• GCC Woman Leadership Award 2019

• Global Super Achiever Award 2020

• Lifetime Achievement Award 2020

• Woman of Wonders Award 2020

• Achievers Award in Entrepreneurial Venture 2021

• Excellence in Mental Health - World Health Award 2021

• SHE Businesswoman Award 2021

• Gem of India Award 2021

• Outstanding Contribution to the Education Industry 2021

• Global Excellence in Education 2021

• Fame Times International Excellence Award 2021

• Awarded Global Excellence in Education from H.E Sheikh Eng. Salem Bin Sultan Al Qasimi, Chairman of the Department of Civil Aviation, Ras Al Khaimah (RAKDCA) & Chairman of RAK International 2021

• Awarded the Prestigious Fame Times International Excellence Award from a renowned International Award organization supported by The World Book of Records, UK, South Asian Chamber of Commerce & many other renowned organizations 2021

• Awarded Outstanding Contribution to the Education Industry Under the Patronage of The Private Office of H.E Sheikh Ahmed Bin Faisal Al-Qassimi 2021

• Business Excellence Award 2022

• Excellence in Education - UAE WIM Top 50 Global Awards

• Emirates Women Award for Entrepreneurs 2022 awarded by HH Sheikh Ahmed bin Saeed Al Maktoum

GIVING BACK TO THE COMMUNITY

Dr Mariam collaborates closely with UNHCR to offer student grants to refugees. She believes that children must attend school no matter where they live. Despite the significant obstacles they experience, education can support the success of refugee children and youth. “It is the obligation of every person born in a safer room to open the door when someone in danger knocks. We strive to ensure that everyone has the right to seek asylum and find safe refuge in another State, with the option to eventually return home, integrate or resettle.”

Brand of the Month

The Indian multinational conglomerate Reliance Industries Limited is engaged in energy, textiles, petrochemicals, natural gas, retail, telecommunications, and mass media. One of India’s most lucrative businesses, Reliance is also the largest business in India in terms of income and size among the country’s publicly traded firms. With 10,00,000 workers employed directly and indirectly worldwide, it is also one of the largest employers in India.

According to the Fortune Global 500 ranking of the largest firms in the world as of 2022, the company is ranked 100th. With access to markets in more than 100 nations, Reliance is still India’s top exporter, accounting for 7% of the country’s overall product exports. Nearly 5% of the entire customs and excise duty revenue received by the Indian government comes from Reliance. It also pays the most income tax in India’s private sector.

Reliance Market Cap

With actual revenues of $99 billion, net profits of $8.5 billion, and total assets valued at $229 billion in 2022, RIL has a market capitalization of US$270 billion (INR 23 trillion). For the years 2023–2024, Reliance Industries anticipates $150 billion in revenue, $27 billion in operating income, and a $15 billion net profit.

Brands Under Reliance Retail

With a portfolio of more than 50 prestigious international brands like Armani, Burberry, Diesel, GAS, Marks & Spencer, Superdry, Brooks Brothers, Steve Madden, and others, Reliance Retail operates the Trends, Trends Woman, Trends Man, Trends Footwear, Avantra by Trends, Reliance Jewels, and Hamleys formats.

Subsidiaries of Reliance

Reliance Fresh- Retail stores for fruits, vegetables, and groceries

Reliance Smart- Fresh produce, bakery, dairy, home and personal care, general merchandise, fruits, vegetables, and groceries

Reliance Digital- retail outlets for consumer electronics.

Reliance LYF- 4G mobile phone manufacturer, established in 2015.

Reliance Jewels -Retail Jewelry;

Reliance Trends- Clothing and Apparel

Reliance Footprint- Family footwear retail chain

AJIO- E-commerce.

Hamleys- one of the world’s oldest and biggest toy businesses.

Jio Mart- a Reliance Retail e-commerce initiative that offers groceries delivery from nearby Kirana stores.

Shri Kannan Department Store- retail store chain

Netmeds-online pharmacy

Urban Ladder- furniture and decor retailer

Brand Value of Reliance

Reliance Industries Limited, one of India’s top conglomerates, reported a brand value of more than $8 billion in 2022. The brand value significantly increased from 2016 to this year. In 2022, the brand was ranked number four among the top 100 most valuable Indian brands.

Recent Acquisitions

Within two years, Reliance acquired businesses like Balaji Telefilms, which provides TV content, EdCast, which facilitates learning, Embibe, which provides edtech content, Saavn, which provides music content, Radsys, which develops 5G architecture, which provides TV content, Eros, which provides TV content, Hathway, which provides broadband, DEN, which provides cable, which provides customer engagement, which provides language processing, which provides Fynd, which provides online (logistics).

On August 29, 2020, Reliance Retail announced that it will pay the Future Group 24,713 crore (US$3.1 billion) to acquire the store, wholesale, logistics, and warehouse businesses. This move would increase the company’s retail space by 15 lakh square metres.

On November 15, 2020, Reliance Retail declared that it has acquired a majority stake in the furniture and interior design business Urban Ladder.

The company announced its collaboration with 7-Eleven on October 7, 2021, in order to launch its outlets in India. The announcement came one day after Future Group ended its affiliation with 7-Eleven, alleging an inability

Mukesh Ambani Chairman & Managing Director

to open outlets on schedule and pay franchise fees. The opening of the country’s first 7-Eleven is completed in Mumbai. Reliance Retail made a $200 million investment in Dunzo on January 6th, 2022, acquiring a 25.8% interest.

The Owner of Reliance Industries: Mr. Mukesh D. Ambani, the owner of Reliance Industries, graduated from the Institute of Chemical Technology in Mumbai as a chemical engineer (erstwhile the University Department of Chemical Technology, University of Mumbai). He attended Stanford University in the US to get an MBA. He has served on the Reliance Board since 1977.

He started Reliance’s journey toward backward integration, moving the company upstream into oil and gas exploration and production, moving from textiles to polyester fibres, then onto petrochemicals and petroleum refining. He built numerous brand-new, top-notch production facilities using a variety of modern technologies, increasing Reliance’s petrochemicals manufacturing capacities from fewer than a million tonnes annually to almost 21 million tonnes.

Neha Sharma Founder & Head of Operations

Even though the world claims to have ended gender inequality, it is fair to say that the “glass ceiling” still prevents women from rising to leadership positions.

The Business Connect Magazine’s most recent issue, “The 10 Most Inspiring Women Entrepreneurs to Watch Globally,” aims to inspire women communities around the world by telling the success stories of women who have explored their potential, were determined to overcome obstacles, and have successfully established a name for themselves.

Neha Sharma is a visionary and thought leader who works tirelessly to help customers worldwide create and manage their patent portfolios and establish enforcement strategies as a Patent & Research Counsel. Neha is the founder of Neropat IP, a global research and analytics company that offers individual researchers and entities technical and legal support for managing their intellectual property.

Neha is an energetic business leader who has experience with patent pros ecution, opposition, and revocation actions before the Indian Patent Office. She is a personable, conscientious, and sympathetic professional with years of expertise supporting attorneys, startups, individual inventors, and Fortune 500 organisations with patent search and analytical support for patent liti gation, prosecution, and due diligence.

CUTTING OUT LEGAL NOISE WITH EXPERIENCE AND KNOWLEDGE

With years of global knowledge and experience in research/analytics and protecting/enforcing Intellectual Property (Patent, Trademark, and De sign) problems, Neropat IP is a compa ny committed to Intellectual Property and research. In order to deliver the most excellent and targeted solution for each client’s demands, they offer individualised and effective services.

There is a team of top-notch Research Analysts from a variety of technology domains, Patent Engineers, Patent Agents, IP Attorneys, and Paralegals, who collaboratively work with a goal to serve the clients in the most timeand money-efficient manner feasible.

“Quality, Cost, and Turnaround time are our ethos,” says Neha.

Nothing else can prevent us from distinguishing ourselves from our rivals if we take care of these three things for our customers. We put a lot of emphasis on issues like swiftly responding to inquiries, producing reports on time, working under non-

Get a Glimpse of How Neha Sharma is Leveraging Comprehensive Capabilities to Deliver Technical and Legal Support in IP Management with Neropat

Puja Bhardwaj | Business Connect

THE 10 MOST INSPIRING WOMEN ENTREPRENEURS to Watch Globally

disclosure agreements, giving tailored reports depending on particular customer needs/budgets, and offering complete assistance until the job is delivered. Regardless of the client’s budget, peak times, or level of complexity, we treat every job with the same level of care.

NEHA’S TAKE ON MAKING THE BUSINESS WORLD WOMEN SUPPORTIVE

Men still run most businesses, but society is changing and has become much more accepting of female entrepreneurs in recent years. Capable women who lack the strength to take the first steps in their enterprise typically become inspired to take a leap when they observe other women succeeding as business owners. The demographic transition, economic expansion, creativity, invention, and productivity that results from women serving as role models for other women in the entrepreneurial world are all positive.

Every woman’s journey is unique; thus, her problems will also be unique. However, the most typical difficulties women encounter include a lack of financial resources, an undesirable work atmosphere provided by men, and an insufficient understanding of business fundamentals. All ambitious female leaders must prepare to handle these difficulties effectively. They can seek advice and funding from NGOs and angel investors or utilise the many government programmes designed especially for women.

Since marketing, sales, networking, and technology are crucial to every organisation, women also need to acquire these essential skills and knowledge before taking the entrepreneurial journey.

“One individual can influence a generation”- We cannot entirely change society’s mindset towards women and their expectations of women in traditional roles. Still, we can at least motivate and train women to break the barriers and take leadership roles in the business world if we want to contribute to the process of women’s empowerment and emancipation.

TECH INCLUSION– AN EDGE OVER THE PEERS

Coming from an electronics and telecommunication background, Neha has always been tech-savvy. She enjoys exploring and employing new tools/software/technologies at Neropat to scale their operations, keep the team productive and provide improved solutions to the clients. In order to acquire new clients as well as retain existing clients, it is essential to integrate technology into business for improved communications, streamlined workflows, and higher customer satisfaction. So, Neha and her team constantly analyse requirements at Neropat and take opportunities to adopt innovative and groundbreaking methods to stay ahead of her competitors.

THE SECRET BEHIND NEROPAT’S ENTHUSIASTIC WORKFORCE

Neha is a firm believer in allowing team members the freedom to schedule their days according to the responsibilities they have been assigned because every person has unique capabilities and working habits. This sustains productivity and keeps the team motivated. So, they are aware of the plan that will serve them and the deliverables the best. This does not imply that she oversees what they are doing at their workstations. Instead of routinely checking on the state of her work, she makes herself readily available for meetings and only steps in when she notices performance issues, which allows her to encourage and instruct the team members in need. This instils a sense of accountability in people while also assisting in developing a work environment with little job pressure.

She also ensures that employees’ basic needs are met. Everyone on the team is aware of their potential, and they always receive the support and empathy they need. Neha builds strong relationships with her team by acting more like a cheerleader than a coach, which helps them comprehend her vision, work hard to realise it, and enjoy it with her.

PLANS FOR REACHING THE NEXT MILESTONES

Neropat seeks to expand into additional markets in addition to research, analysis, and providing legal services by creating platforms and tools for IP attorneys, researchers, and analysts that would help them manage daily activities at a law firm while saving time and money. In the near future, the company plans to create learning platforms and learning modules for patents, trademarks, and designs. It further aims to increase employment prospects and establish itself as a “one-stop solution” for all IP specialists worldwide.

WORDS OF WISDOM

Have a solid vision and at least a two to three-year plan before you begin. Because every trip is unique, every person will face distinct challenges. Trust your strategy, practice selfcontrol, take calculated risks, and make difficult decisions when they are necessary for your business.

Never allow anything or anyone to hold you back or to be a source of discouragement. Maintain daily motivation for achieving the goals you’ve set for your business, and constantly assess your performance to fill up any skill gaps. There will be times along the way when you will experience failure and be dissatisfied with your own version, but persevering through the worst situations and concentrating only on your ultimate objective is what makes you a successful businesswoman.

Nokia has launched its first 5G ready phone G60 5G in India. The phone has been introduced with a dual SIM card slot and both support 5G network. The device is built using a 100 percent recycled polycarbonate back and a 60 percent recycled polycarbonate frame. The smartphone flaunts a good-looking design with a triple camera setup and an LCD display. Under the hood, it sports a Snapdragon chipset.

NOKIA G60 5G PRICE

Till November 7, the official Nokia store in India is accepting preorders for the Nokia G60 5G. During this period, customers can buy Nokia Power Earbuds Lite for INR 3,599 free with the purchase of a Nokia handset. The sole model with 6GB RAM and 128GB storage costs INR 29,999 and comes in Black and Ice color options. The Nokia G60 5G will go on sale in India for the first time on November 8 via Nokia.com and leading online portals.

• RAM - 6 GB

• Processor - Qualcomm Snapdragon 695

• Rear Camera - 50 MP + 5 MP + 2 MP

• Front Camera - 8 MP

• Battery - 4500 mAh

• Display - 6.58 inches (16.71 cm)

• Launch Date - November 1, 2022 (Official)

• Operating System - Android v12

• Chipset - Qualcomm Snapdragon 695

• CPU - Octa-core (2.2 GHz, Dual-core, Kryo 660 + 1.7 GHz, Hexa Core, Kryo 660)

• Architecture - 64 bit

• Fabrication - 6 nm

• Graphics - Adreno 619

• RAM - 6 GB

• Display Type - IPS LCD

• Screen Size - 6.58 inches (16.71 cm)

• Resolution - 1080 x 2400 pixels

• Screen Protection - Corning Gorilla Glass v5

• Waterproof - Yes, Splash proof, IP52

• Camera - 50 MP

• FRONT CAMERA - 8 MP f/2.0, Wide Angle, Primary Camera (4.0” sensor size, 1.12µm pixel size)

• Battery - 4500 mAh

• Internal Memory - 128 GB

• Network Support - 5G Supported in India, 4G Supported in India, 3G, 2G

• Fingerprint Sensor - Yes

• Fingerprint Sensor PositionSide

• Other Sensors - Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope

TESTING SOLUTION PVT. LTD. PRECISE

With technology transforming the business world into a digitally embedded ecosystem, software solutions are having an increasing influence. While optimizing business prospects, software solutions must be fluid and errorfree in order to achieve their goals. This is where QA & software testing services come in. It analyzes software for bugs and errors and evaluates whether it meets business requirements. It’s a continuous process, otherwise known as Software Testing Lifecycle (STLC), working along with the software development life cycle. And it verifies functionalities and validates app performance in each stage of development. Given the criticality, the service plays a crucial role in any business. Therefore, it is important to ensure that every line of code written for a project is bug-free and meets all technical and business objectives. Precise Testing Solution is a seasoned name for such assured solutions.

Recently, we got in touch with the firm’s founder and CTO, Mr. Vikash Kumar, for our upcoming edition, “10 Best Indian CEOs to Esteem in 2022.” The following article illustrates his leadership abilities and what makes Precise Testing Solutions a well-regarded software solutions firm.

THE TECHNOPRENEUR AT THE HELM

Vikash is a serial entrepreneur with around 2 decades of IT experience, with principal focus on software testing. Prior to Precise Testing, he co-founded a software company that develops inclusive project management tools for collaborative and decentralized ecosystems. He has considerable expertise in testing desktop, web, and mobile applications, as well as using customized testing tools to meet unique requirements. He also has vast experience in agile techniques, having worked as a scrum master for a global tech giant. With such a background, he uses Selenium, QTP, SoapUI, and MonkeyTalk automation for automated testing and mobile application testing with finesse.

His experience makes him the backbone of Precise Testing and helps him navigate through waves and tides. He is also an active member of the Mozilla Testing group, OWASP, and other open source communities. On the other hand, Vikash is a dedicated leader with proficiency in team building. Under his stewardship, Precise Testing has been blessed with a strong leadership panel and a team of robust techno-enthusiasts. The leaders have been part of many accomplished

A NOTABLE TECHNOCRAT WITHIN THE SOFTWARE TESTING REALM

VIKASH KUMAR CTO

Indranil Roy | Business Connect

testing projects in many Fortune 500 companies. As the head honcho, Vikash has helped them unlock their full potential and focus on personal growth that can align with organizational growth. He has structured a collaborative model that focuses on building sustainable relationships with clients, employees, and partners.

AN ACCREDITED SOLUTION PROVIDER

Headquartered in Noida, Precise Testing is a one-stopshop for all kinds of QA and software testing solutions. It helps clients optimize application quality, performance, and availability by employing proven testing methodology and industry best practices. Its wide range of offerings include:

• Web and Window based application testing

• Automated software testing

• Strategic test management

• Performance and load testing

• Software, Hardware & Network testing

• Security Testing and Project Management

The solutions are tailored to address a wide range of IT needs, enabling the fast deployment of high-quality software while reducing risk, cost, and estimated time to achieve goals. Precise Testing Solutions is accredited under ISO 9001: 2008 and 27001:2013 certifications. Setting sail in 2012, the company has satisfied 400+ clients and tested e-commerce systems, multi-lingual globalization software, social media, mobile applications, Windows applications, IVRS Software, and mobile games. It has completed 40,000 hours of testing and eradicated approx. 2,40,000 bugs in applications. Precise Testing is also an STQC-empaneled vendor (Govt. of India) and is in the process of being empaneled by the Indian Computer Emergency Response Team (ICERT).

THE INTRINSIC COMPETITIVE FACTORS

Software is one of the most congested and competitive sectors in the Indian economy. It has grown in value as the country’s technological transitions have intensified. Putting it simply, almost every business across verticals is driven by software solutions. So, how does Precise Testing ensure competitiveness? The firm stands on entrepreneurial values that uphold client-centricity, cost-efficiency, timely delivery, integrity, and continuous improvement. This helps in truly embracing clients’ requirements and challenges and meeting them with marksmanship. Precise testing is one of the few software companies that works around the client’s schedule. It is made certain that every solution gives a satisfactory ROI and that the services are fairly priced and delivered on time.

The astute practices and expertise are driven by extensive R&D on process innovation. Precise Testing places a premium on constantly scouring the market to adapt innovative technologies, emerging software testing practices, Quality Assurance (QA) compliance, and talented resources that can augment their organizational framework. They also attend leadership conferences to stay abreast of emerging technologies and innovations and improve team strengths.

AN ENTHUSIASTIC CREW ON BOARD

Enthusiasm stimulates the drive for success, and the team

CHETNA SONI CEO

at Precise Testing maintains it as a habit. The firm has a multidisciplinary team comprising talented programmers, digital marketers, software testers, and ethical hackers. Working collaboratively, they create solutions that reflect quality and adept practices. They even go the extra mile, providing free testing to clients if any bugs are found. In return for their efforts, the firm goes to every extent to keep the team engaged and dedicated. The team is nurtured through various internal training programs, timely guidance, etc., creating an ecosystem of constant progress. People are the critical assets of any firm, and Precise Testing ensures every asset keeps augmenting its value.

RAISING A TOAST TO THEIR ACHIVEMENTS

Nearly a decade in business, Precise Testing has showcased impactful growth. The industry has widely recognized its efforts, team dedication, and precision in quality. Along with software testing, the firm can assist in project management, CMMI, and ISO audits with skillful resources. Their services and commitment to providing tailored solutions is also acknowledged by the media. The firm was shortlisted as “20 Most Promising Software Testing Solution Providers -2018” by CIO Review Magazine and “The 10 Most Advanced QA & Testing Companies of 2019” by Mirror Review Magazine. Precise Testing has recently become a certified NASSCOM member, which is a colorful feather in its cap.

No doubt, the achievements, and milestones reflect Vikash’s leadership and efforts. But then again, no accomplishment is a single person’s job. It’s always a team effort, and the leader is just the front runner. In the years ahead, the company will keep improving its business metrics and seek new prospects to strengthen its market position.

Educational Institutions

SASI Institute: A Beacon Of A Brighter Future

SASI At A Glance

What began as a small school for nine students in the West Godavari village of Velivennu has grown into an educational inspiration and sensation, winning national and state awards.

The name SASI inspires many anxious parents and aspiring students in the Telugu-speaking states of Andhra Pradesh and Telangana. The Sasi Group, with strong roots in Andhra Pradesh’s coastal districts, has been at the forefront of providing quality education for over 42 years.

B Venu Gopala Krishna Founder & Chairman

Since its inception, Sasi has established itself as a prominent destination for its values-based environment and authentic academic experience. Every year, over 25000 students are impacted by Sasi’s trained faculty, who strive to bring out the best in every student.

Sasi has developed a cutting-edge curriculum based on NEP that is hands-on, all-encompassing, integrated, inquisitive, discovery-oriented, learner-centered, discussion-based, adaptable, fun, and a joy to participate in.

Sasi introduces novel pedagogy, capitalizing on India’s New Education Policy with a unique ‘student as incharge’ approach.

Many of the students from SASI have gone on to become experts in a variety of fields and have taken on high-profile positions that spread Sasi’s name around the world.

With their quality standards and valuable education, at least 600 students each year gain admission to prestigious national institutes such as AIIMS, JIPMER, IIT, NIT, BITS, and other Medical institutions. Their strategic coaching and training have enabled the students to acquire a large number of whitecollar jobs in a variety of government departments by passing civils and other Government services exams. Teaching and training are provided to students in the institutions based on their individual aptitude and intelligence, not on payment. As

a result, each of the students is able to achieve their objectives. Students can reach great heights in their lives if they are guided in the right direction, correcting mistakes made in their innocent childhood, and disciplining them.

At SASI, they provide coaching for entrance exams such as IIT JEE, NEET, BITSAT, Other Universities entrance exams, POLYCET, APRJC, and train them to face competitive exams from childhood, so they can excel easily in competitions. For

Kajal Dobhal | Business Connect

many years, the students have achieved ALL INDIA 1st, 2nd, and 3rd Ranks in IIT JEE, NEET exams, as well as state first rank and many best ranks in top 10 ranks in POLYCET, APRJC. Achieving the State Best School Award five times is a jewel in SASI’s success crown. In the year 2000, Sasi Educational Institute set a record by receiving the state’s first rank in the EAMCET.

Sasi Institute of Technology and Engineering

Sasi Institute of Technology and Engineering (SITE) is wellknown for its high-quality education. The premier Autonomous Institute has been recognised by UGC 2(f) &12 since its start in 2002. (H) Accredited with an A grade by NBA and NAAC, affiliated with JNTUK Kakinada, and approved by AICTE, New Delhi. The Government of Andhra Pradesh has also given it a grade of A.

SITE is working hard to develop tomorrow’s professionals now. Many students are interested in the several interesting courses that promise rewarding professional jobs.

The fast-changing business, technological, and social landscape has ensured that creativity, readiness, and character are required to confront tomorrow’s challenges. SITE provides students with cutting-edge infrastructure and resources to foster a research attitude and drive creativity.

National projects acquired by the institution include a NewGen IEDC Innovation Center and an MSME Business Incubation Center. DAE BRNS has supported the establishment of SITE’s BARC research laboratory. It is also linked to the Institution’s Innovation Council (IIC), which is an MHRD initiative. SITE is a Nodal Center for IIITH, with virtual labs provided by the Ministry of Human Resource Development of India. It collaborates with ISB on a Technological Entrepreneurship programme and operates KK Consultancy, a 50-person in-house IT firm.

Under B. Tech, SITE offers professional courses that prepare students for future careers, such as CSE AI & ML, Electronics & Communication, Information Technology, Computer Science & Engineering, Electrical & Electronics Engineering, Mechanical Engineering, Civil Engineering, and so on, as well as many programmes under MBA. Every year, more than 30 students are placed in IT and core companies. Continuous industry preparation training programmes and exchanges boost industry connections and broaden students’ mindsets.

About The Chairman

The President of the SASI Institute of Technology and Engineering, Shri Burugupalli Venu Gopala Krishna, has been a prominent figure in the coastal districts of Andhra Pradesh’s educational community for more than four decades. Success, he says, is not what you create for yourself, but what you leave behind.

Mr. B. Venu Gopala Krishna has beaten everyone at their own game by taking home the trophy for best school in the state for the past four years running. It attests to his unwavering commitment to the field of education throughout his entire life.

The son of a modest farmer, Mr. B. Venu Gopala Krishna now rules over an educational empire with more than 15,000 pupils. Walking through the halls of schools and universities is a great way to get a sense of what it means to be committed and dedicated. Starting his school in Velivennu, a tiny village in southern India, he proved beyond a shadow of a doubt that if

Several famous firms are involved in freshers recruiting, and they come to college to hire B. Tech, Degree, Diploma, and MBA students. It is a campus that encourages learning by providing dream opportunities. During the Academic Year 2021-22, over 60+ companies visited campus and hired 777+ students with significant salary packages.

SITE has signed MoU with following companies for setting up CoE in advanced technologies to build Industry Ready Talent with required technology.

• Huwai Technologies

• EPAM Systems

• Virtusa Corp

• CSS Corp

• Eficens Systems

• Oorwin labs

• Atelia Software

• GitHub

• Blueprism

• Eduskills

Vision & Mission

SASI was established to promote learning in rural communities by seeking out, analyzing, disseminating, and implementing information that improves the lives of individuals, groups, and communities. Sasi Educational Institutes is committed to preparing students to succeed in a more advanced and interconnected global society.

Every day, Sasians work in unusual ways to advance the common good. They educate, investigate and learn. They collaborate and take the initiative, and strive to create value by innovating, inspiring, and empowering people. They reach their full potential and create conditions that allow the students and others to do the same.

SASI was the first land-grant university in the country, and its founding was a radical experiment that expanded access to higher education and sparked widespread adoption of scientific and technological practices. The revolutionary concept became a national model. SASI is now one of India’s top schools, with one of the state’s largest and greenest campuses. They work to build a stronger, more sustainable, and hopeful future for all in both practical and profound ways.

you work hard and stay focused, you can change the world and gain the attention of millions.

His junior colleges consistently rank highly on national and state scales, and the schools he founded are repeatedly recognised as among the best in the country, but this does nothing to quench his insatiable desire to serve the field of education. It’s not an exaggeration to say that he inspires the next generation of passionate educators. Five years in a row, under his direction, SASI English Medium School has been recognised as the best school in the state. The National Institution for Quality and Reliability in Chennai honored SASI Institute of Technology & Engineering with the TVN-KIDAO - Outstanding Education Institution - 2014 award.

He gives a lot of his time and money to charitable causes, including the CMS Relief Fund, the Kargil Relief Fund, Helpage India, and others. Because of his interest in rural improvement, he set up many of the country’s first educational facilities.

TATA MOTORS BECOMES INDIA’S FIRST TO ROLL OUT 50,000 ELECTRIC VEHICLES

Tata Passenger Electric Mobility, the EV arm of Tata Motors, rolled out its 50,000th electric vehicle, a Nexon EV, from its Pune facility in Maharashtra, becoming the first automobile company in India to achieve the feat.

Tata Motors forayed into the passenger vehicle electric mobil ity segment with the Nexon EV in January 2020. Over the years, it launched several EVs. The existing EV prod uct portfolio of Tata Motors includes Tigor EV, Tiago EV, Nexon EV Prime, and Nexon EV Max.

Tata Motors Automotive manufacturer

• Founder: J. R. D. Tata

• Founded: 1945, Mumbai

• Revenue: 2.82 lakh crores INR (US$37 billion, 2022)

• Headquarters: Mumbai

• Parent organization: Tata Group

• Subsidiaries: Jaguar Cars, Jaguar Land Rover, Tata Technologies, MORE

TATA MOTORS EV

SALES – From 2018 to April-September ‘22

Fiscal: Units

• FY2018: 131

• FY2019: 349

• FY2020: 1,325

• FY2021: 4,216

• FY2022: 19,106

• FY2023: 20,805*

Total: 45,932

“Favorable policy environment, practical product options, positive reviews, better ride and handling and attractive cost of ownership have helped the company achieve this feat ahead of its target,” a company statement said.

In a video address, Tata Sons and Tata Motors Chairman N Chandrasekaran said when the company set to work on an EV in 2018 it looked like a “dream project”. However, 4 years since then it has come a long way in its journey which was made possible due to the conviction of the core team and the various Tata Group companies coming together.

“The pace with which we are seeing many players launch their models to meet the needs of the customers,” he said, adding, “This will certainly accelerate the e-mobility trend in the country. It’s good for sustainability and energy security and good for the nation.”

Tata has entered 80 new cities and expanded its network to over 165 cities. It is currently focus ing on a three-step approach to introduce progressively advanced products for customers and plans to launch 10 new electric vehicles in 5 years. The price of the Tata Tiago electric hatchback ranges from INR 8.49 Lakh to INR 11.79 Lakh (ex-showroom).

On the other hand, the Tigor Electric price starts at INR 12.49 Lakh for the entry-level model and goes up to INR 13.64 Lakh (ex-showroom) for the top model. The Nexon EV is priced between INR 14.99 lakh to INR 17.50 lakh, while the Nexon EV Max is priced between INR 18.34 lakh to INR 20.04 lakh (ex-showroom).

NEW GUIDELINES: AIRING 30 MINUTES OF ‘NATIONAL INTEREST’ CONTENT DAILY MADE MANDATORY FOR TV CHANNELS

The central government has approved new guidelines making it mandatory for TV channels to broadcast con tent of national interest and public importance. However, the ministry has clarified that these obligations will not ap ply to sports, wildlife, and foreign channels.

The guidelines for the uplinking and down linking of TV channels were finally approved by the Ministry of Infor mation & Broadcasting yesterday (November 9) after 11 years. The rules were first issued in 2005 and revised in 2011.

According to reports, the Guidelines allow limited liability part nerships and companies to allow uplinking of foreign channels from Indian teleports for beaming content in countries covered by the satellite footprint.

Under the new guidelines, at least 30 minutes every day has to be given for telecasting programs related to public impor tance and national interest. The channels have been given eight themes to create such content. According to the government, the rationale behind the move is that airwaves are public property and need to be used in the best interest of society.

Among themes of national interest, the guideline mentions the following:

• Education and the spread of literacy

• Agriculture and rural development

• Health and family welfare

• Science and technology

• The welfare of women

• The welfare of the weaker sections of the society

• Protection of the environment and cultural heritage and na tional integration

Information and Broadcasting Secretary Apurva Chandra said, “It is not that the government will give any program to televi

sion channels for broadcast under public interest content. Chan nels are free to make their content on the topics mentioned in the guidelines.”

Talking about the timing of telecast of the content in the national interest, the official said that they are working on that. According to reports, the guidelines are already effective from November 9. However, channels will have some time to concep tualize such content.

The new guidelines have several advantages, for example, under the guidelines, LLP companies will be allowed to uplink foreign channels from Indian teleport which will create employment opportunities and make India a teleport hub for other countries. It is also important to note that currently, only 30 channels are uplinked from India out of the entire 897 registered with the Ministry of Information and Broadcasting.

The ‘Guidelines for Uplinking and Downlinking of Television Channels in India, 2022’ also grant permission for a news agency for a five-year period against one year at present.

Read more about “Guidelines for Uplinking and Downlinking of Satellite Television Channels in India, 2022” here