Special Edition April Month 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Embarking on the journey to ascendency… From decreasing the carbon footprints to moving into IoT, the entrepreneurial community has pushed itself beyond its boundaries to emerge as the torchbearer in its respective industry. Also, tech upgrades and cultural changes are airing the entrepreneurial ecosystem with which the entrepreneurs are catering to the changing preferences of the end consumers. Acknowledging their strengths and weaknesses, many entrepreneurs have experimented with their ideas and new-fangled endeavours to soothe the various challenges across their targeted market. Such daring entrepreneurs driven by intense grit and passion need sheer recognition for their noble aspirations for social impact. Our squad of dedicated individuals co-created this extraordinary issue in an attempt to be an influential narrator of the entrepreneurial buzz and recognize the leading figures with a steadfast determination to make a difference to the world. The intriguing sagas of different prospering leaders featured here have a motivational capsule to offer you all. And in a strenuous effort to facilitate an impressive cerebral engagement to our global readers, we have strained every nerve to come up with a compelling read. We fervently hope that this latest issue - Entrepreneurs of the Year 2022- will stir you to take a daring plunge into your aspired endeavours just like the entrepreneurial stories highlighted here. This issue effectively touches on several aspects; the current generation of entrepreneurs needs to consider in today’s competitive business landscape to emerge as outstanding leaders and ensure thumping success in the long run. Smart expansion strategies are at the core of this edition, where many entrepreneurial journeys are worth many praises. With that said, we happened to feature the story of Sanjeev Chadha who happened to be the key motive force behind the success of Yield For Finance Group, on the cover page. He is a serial entrepreneur with a difference where his clientcentricity and zeal to help SMEs drive better business- pose to be his key differentiators. We urge you to read his full story get a ‘booster’ of entrepreneurial motivation that will be followed by unique perspectives! At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

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Content 10

Devsynthesis India Pvt. Ltd. MAKING CHEMISTRY SIMPLE

Cover Story

Effectual Services

Trending Meet India’s first Husband & Wife to each have a unicorn

Dr. Amit Goel’s Effectual Services: Offering The Complete Spectrum Of Intellectual Property Services

Technology

How Data Science Helps Business

Entertainment Sportz

Health

Humanoid Systems

The Man Behind Many Coveted Memories Since The Last Decade

Showcases Spellbinding Progress Amid Covid-19

Where the right technologies are delivered for exponential growth…

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Jeeva Organic Pvt. Ltd.

Lifestyle

Lom Digital & Videos Ninja

Supplying A Diverse Portfolio Of Dietary Ingredients With Supreme Purity And Extensive Quality

Best Medication For Peaceful Mind

A Blazing Star of The Digital Communication Space

Tourism

SMARTGEN Publications

Regis Healthcare

Top 10 Most Visited Tourist Places In India

A Beyond Imagination Platform With Unmatched Solutions

An Entrepreneur’s Promise to Deliver Safety with Excellence

Education

Budhaaditya Advisors Pvt. Ltd. Growth

How Technology Is Revolutionizing The Educational Space Amid Covid-19

MSMEs and SMEs Appoint Budhaaditya as their Virtual CFO to get more Visibility and Reduce their Existing Business cost

How To Set Up Franchises Business In India

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www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

COVER STORY

Ashutosh Pathak

MD & Business Head Devsynthesis India Pvt. Ltd.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

C O V E R

Devsynthesis India Pvt. Ltd. Making Chemistry Simple

S T O R Y

Proposing phenomenal capabilities of Discovery Chemistry supporting Pharmaceutical & Biotechnology companies globally

Kajal Dobhal | Business Connect

he role of CROs in clinical research couldn’t be ignored for the development of an effective as well as an innovative molecule. From reducing the burden on sponsors to facilitating quality and compliance across national and international standards, CROs leave no stone unturned to thrive innovation across the targeted space. Acknowledging the prominence and contribution of CROs in the enhanced drug development process, sponsors are in constant search to find the companies that could assist them in terms of technical needs and fit into their budget. In this direction, Devsynthesis has emerged to be an eminent name witnessing phenomenal growth, within a short period of time. Identifying it as a key player in the niche market, we decided to feature its triumphs at the forefront of this exclusive edition. As we sat down for a freewheeling conversation with the Founder, Managing Director and Business Head of Devsynthesis- Ashutosh Pathak, we happened to come across some inspiring business insights and keen leadership style. Hence, take a deeper dive into this elegant read and bag some valuable insights into the respective industry and the company’s multifaceted business operations to come across some fascinating piece of information that is restricted to this particular domain.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

To allow swift, affordable and best-in-class science that enables customer focus and satisfaction is the ardent vision set forth by Devsynthesis, says Ashutosh. Since its inception(five years ago), the company has been into ensuring the early phase discovery chemistry support of the future drug that will be entering the market a few years later. For several mature organizations in the market, the company has supported several lead molecules for advanced drug discovery support. Its specialization lies in creating sugar compounds i.e. carbohydrate chemistry and heterocyclic chemistry. The efficiency and effortlessness of its proposed chemical compounds ensured by them in space have been the keen reason for its surging success. A majority of their clientele comprises virtual biotech companies and pharmaceutical giants that are focused on the formation of innovative medicine (future medicines). Ashutosh claims his organization as the first ladder to the innovator medicines owing to the above-mentioned premise and takes immense pride in emerging as one of the key players in the niche market.

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THE PREFACE

services, it has been able to maintain a satisfactory customer base in its favor, driving better business prospects.

Driven by innovation, customer focus, honesty and integrity, Devsynthesis has emerged as one of the leading Medicinal Chemistry CROs in India. Established by two impassioned scientists, the organization is driving better prospects for the global pharmaceutical market by developing rare chemistry molecules for its targeted masses. It is being forged ahead by a versatile and extraordinary team of scientists who are in constant pursuit of seeking rare chemistry molecules in favor of innovators and chemical development companies. They claim to possess sheer expertise in creating rare heterocyclic chemistry and chiral chemistry mg scale to multi- kg scale that is high in terms of efficiency with competitive price without any compromise on the quality standards. In July 2019, Devsynthesis added a new Bruker NMR to serve its customers more efficiently for their discovery chemistry programs as an FTE (full-time equivalent) business model. Aimed at being the preferred service provider for chemistry services to Innovation based pharmaceutical companies, the company is scaling the heights of considerable success.

THE DIFFERENTIATING FACTOR

Devsynthesis has been known for providing a quick solution for complex chemistry molecules which is inclined with its logo tagline “Simple solution for Complex Chemistry’’. Moreover, their synthesis process has been creating a huge difference to the pharma players as the process of formulating a unique molecule is cumbersome and demands high- inputs. “When we say a trusted chemistry expert, we mean it and strain every nerve to do the sheer justice to this statement. We never chase any high-value project to bag the profits, rather we seek the projects that we could handle based on our core competencies. And once, we commit to the completion of any project, then it is 99% true that it will be delivered on time. For us, a few policies make a huge difference while performing outstandingly in our respective industries- understanding the impact of the timeline, the quality of the product and the impact of making things right.

THE ANTI-CANCER MOLECULAR DEVELOPMENT

The business operations are driven by a versatile and excellent team of scientists who take immense pride in performing some of the exclusive and critical reactions and molecules that are quite instrumental for the esteemed and valued clients. Ashutosh Pathak claims that his company is not the only supplier for complex research molecules but our functions allow the clients to add substantial value to the molecule and research projects of the clients. Backed with an enriched experience in PO-based projects, Devsynthesis is exploring the dynamics of molecular research. With its analytical services, process development and optimization, complex chemistry intermediate and discovery chemistry www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

The company partnered with some big brands to support the innovator discovery chemistry projects towards future anticancer molecules. It assisted the client companies to perform some niche molecular development processes. So far, it has heavily contributed to the development of anticancer molecules targeting some deadly cancers to prepare the life-saving drug. In this regard, Ashutosh excitingly reveals that one of the chemical molecules developed by them is under clinical trial and there is a very high chance that soon it will be approved to be used in the fight against cancer in the next few years. 14

TECH- INCLUSIONS The new frame of medicine could not be developed by solelyrelying on manpower. Technology plays a significant role in this direction, ergo the team is always fascinated by the inclusion of new-age techbased equipment to be used in the synthesis procedure. The initial two to three years of the organization were dedicated to procuring and buying tech-laced instruments that were imported from foreign countries like Germany, the US, etc. NMR(Nuclear Magnetic Resonance) has been their most sophisticated procurement so far as per the luminary, that he considers the state-of-the-art machine to check the specific number of protons in a molecule. Also, the administration happened to exchange the conventional manual chromatographic technique with an automated teller dying system that will reveal the exact location of the vial in the chromatographic system. Likewise, automated analytical equipment takes care of the mass of the material for molecular development known as LCMS from Thermo Fisher Germany. The avid tech-instrument procurement ensured by the leader in the company’s facility has been helping the organization to perform the functions more efficiently.

THE TEAM BUILDING

Ashutosh states that “My team is my asset”. There is a very simple yet effective recruitment process at the company that has been the core reason behind its surging success. The first requirement is to have “Healthy Body and Happy Mind” people can be trained for skills but not for their social behavior, hence, we must select the candidate which has the right work and behavior attitude. We have team members from different states and regions hence its multidisciplinary culture.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Trending

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

ENTREPRENEUR

DR. AMIT GOEL’S EFFECTUAL SERVICES: OFFERING THE COMPLETE SPECTRUM OF INTELLECTUAL PROPERTY SERVICES

Puja Bhardwaj | Business Connect

ffectual Services emerges as one of the most influential names in the panorama of Intellectual Property (IP) management research & consulting firm offering IP support solutions to Fortune 500 companies, law firms, research institutes, and universities, and venture capital firms/PE firms spanning 22 countries across 5 continents. This is an ISO 27001:2013 and ISO 9001 certified professional and home to expert multi-disciplinary patent and trademark experts with rich experience in handling complex patent assignments in different domains. This empowers the team with the adroitness and the expertise to tackle matters concerning specialized fields such as Alternative Energy, Automotive and Aerospace, Biomedical, Biotechnology and Pharmaceuticals, Chemical and Materials, Information Technology, Electronics, Electrical, Computer Science, Life Sciences, Telecommunications, Mechanical, etc. Effectual exclusive portfolio covers a broad spectrum of specialized services including designing Intellectual Property solutions by understanding the requirements clearly, confirming their understanding and the end objective, who the end audience would be, resolving critical problems, making informed decisions, and conducting the projects in consultation with the client. Along with these services, they also provide Intellectual Property Support Services (IPSS) such as paralegal support, proofreading, docketing, information disclosure statement, patent term adjustment (PTA), etc. The deep industry knowledge, superior IP expertise, innovative processes, and state-ofthe-art technology of Effectual’s team have been entrusted by patent/trademark owners, inventors, and licensees discover the inherent value and revenue potential associated with

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

impact on the society. Just as a potter shapes a vessel, entrepreneurs take a nation into new arenas of success and growth. Intellectual Property has been an underrated subject in the Indian context for a long but thanks to the latest transformations we are becoming much aware of its significance. The role and power of IP drew Amit’s attention during his graduation where he read a lot about the tremendous power that can be harnessed if certain rights are rightly protected, this is what drew him towards this field and what better way to make efforts to nation-building, than identifying areas that need a certain push to excel.

their intellectual assets by developing a strong patent strategy with respect to patent filings and prosecution, patent licensing and monetization, patent due diligence, patent litigation, etc. Effectual Services started its journey in 2010 with the sole vision of being the most innovative and preferred solutions partner, serving the knowledge economy, by attracting and nurturing the best global talent. It was established by Dr. Amit Goel, an industry veteran and industry expert 19 years of work experience across different industry verticals. He did his Ph.D. in Computer Engineering from the Maharshi Dayanand University. Dr. Amit has always taken entrepreneurship as a way to add value to ongoing efforts and make lives better, this zeal along with his passion for tech trends in different industries led him to choose a path that is deeply rooted in the innovation ecosystem, dealing with subjects and issues having large scale 20

MISSION & CORE VALUES ENGRAINED AT EFFECTUAL SERVICES Effectual Services’ mission to be an essential partner in the innovation ecosystem dedicates itself to identifying and solving key business & IP challenges, by providing resultoriented, knowledge-based, and data-driven research, provided by our client-driven industry subject matter experts at all times. CORE VALUES – Customer Centricity – The customer is at the centre of our business’s philosophy, operations, and ideas Innovation & Initiative – We cultivate a mindset of constant innovation resulting in taking relevant initiative. Ownership – We are responsible for our thoughts, feelings, words, actions, & “own” the choices we make and the results that follow. Empowering people through dedication, determination, discipline, and complete transparency in communication, policies, and procedures. Respect and Collaboration – We respect all stakeholders & collaborate within and outside the organization to deliver great results.

Empathy towards others, recognising merit, rewarding achievements, celebrating success.

ACHIEVEMENTS & ACCOMPLISHMENTS ON THE WAY

Social responsibility – contributing towards social and environmental initiatives to build a better India. DR. AMIT’S TAKE ON THE CHANGING INDUSTRIAL REALM Over the years, IP has evolved tremendously being a bastion for innovation, it is bridging the gaps between sectors of society. The idea of IP rights and their protection has seen a shift in paradigm in terms of recognition, significance, and importance – the shift from divine providence to valuable human talent has taken complicated detours and pit stops but the fact that these imperfections has led companies to reinvent how IP is perceived in today’s world. The visionary further apprised, “It has been over a decade since we stepped into the IP world and ever since, every day has shown us new obstacles, challenges, problem areas - as we just do not deal with technological impacts but we deal with those across various industry verticals and sub-sectors – that always keeps us on our toes, to keep reinventing the needs of the hour and changing our offerings to suit the changing market dynamics and clients’ requirements.” AN EDGE OVER THE PEERS Since inception, the key factor that gives Effectual Services a distinct advantage and carves a niche has been their dedication to understanding clients’ requirements and offering perfect matching support. Another factor is the aggressive mindset of the team to resolve problems, openness and willingness to understand changing scenarios, ability to benchmark standard industry practices, and most important of all – treating everyone in the same way that they want to get treated, inspired by the words and life of the Mahatma. THE JOURNEY SO FAR & SURMOUNTING CHALLENGES It has been a “roller coaster” ride with its fair share of ups and downs – but every bit of it has been enjoyable nonetheless! Back in the day when Amit and his team were a start-up, they faced many hurdles. With resources being limited in a start-up environment, they had to make difficult choices agaonid again. Turning down brilliant ideas from bright employees due to resource constraints is never an easy discussion. With size things improved and the resource, the constraint was gone, but the challenges are different now – the form

“Beginning this journey with 2 people and reaching over 200 in a decade’s time has been a real rollercoaster. Every small achievement we had along the way has been a momentous occasion for us, be it getting to the 50 employees mark, getting a Deloitte technology award, opening an office in Germany, expanding in Singapore, opening offices in New York and London. The bit that excites and is the most satisfying is, that the growth story is the result of the dedication of a number of people and their determination to make Effectual a great place to work”, Dr. Amit proudly shared.

has changed. Keeping people continuously motivated, and delivering to the best of their ability is an ongoing task. So is keeping different people continuously aligned with the organization’s vision. RECOMMENDED BOOKS BY DR. AMIT Some books that really have touched him: 1.

Building a storied brand – Donald Miller

Spin selling – Neil Rackham

Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

INITIATIVES FOR EMPLOYEES’ SELF-DEVELOPMENT Maintaining an atmosphere that gives importance to learning helps build a strong culture and this modus operandi is an organisational initiative at Effectual. In order to keep things interesting, Dr. Amit provides leadership opportunities to people across the organisation, entrusting them with new initiatives, providing additional responsibilities, creating new job opportunities, and so on. Organisational professional development courses are offered. Industry experts of work-life balance, mental capabilities enhancement conduct regular workshops to help employees create emotional intelligence and enhance their existing skillsets. EXPANSION PLANS Effectual Services is planning to focus on the blue ocean strategy to put to use their business intelligence in identifying new patterns, trends in technologies, understanding emerging high growth markets, determining areas where no contest exists, creating competitive new channels, visualise megatrends that are going to disrupt existing markets in years to come – all along by improving service differentiation and cost optimisation while maintaining high-quality analysis. WORDS OF WISDOM •

Set clear goals & trust the team, winning is most valuable in a team effort

•

Take the blame for failure – best teams plan to win n lose

•

Learn and keep going – opportunities are everywhere, plan to seize, good attitude goes a long way

•

Prepare meticulously – the ability to perform under pressure builds confidence

•

Know critical details – manage stress, stay calm, avoid distractions, be determined, maintain a positive mental attitude 21

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Technology

How

Data Science

Helps Business In business world, specifically in operations, data science has been revolutionary. Let’s know some of the top benefits of Data Science.

INTRODUCTION: With the advancement of technology, Data has become the fuel of any business and being considered as basic in a business as capital, land or labour. From giants like Amazon, Google, Facebook etc to any small companies, it is setting the course of more customer centric business with the focus on personalised experience. 90% of the business admits this fact that data has been one of the key resources for their business development and having a data scientist on the team who analyses and structures the business data and gives crucial insights shapes the future of it.

1. PROVIDE FEASIBILITY IN TESTING NEW IDEAS Data science gives direction to your ideas and make them less risky. With certain data driven insights in your hand, you feel more secure while implementing new ideas. Data science has the ability to predict the profitability of a new product in a given market and time. It even can detect complex business problems with the help of machine learning and right analysis can even give simple and easy solutions.

WHAT IS DATA SCIENCE? In simplest term, data science is a field of study involving data and its main objective is to provide valuable insights for making crucial business decisions. It’s a multidisciplinary area that assist the decision makers in improving strategic planning, research, new developments and other business skills.

2. ENHANCES QUALITY OF PRODUCT AND SERVICES: To stay in the business, every business needs to make the products that customers like which is a challenge for most businesses. To bring out the best product, they keep experimenting which is expensive and requires a lot of time. Data science comes as a handy tool in this cumbersome task. It analyses customer reviews and suggest what can work best. Also, what is the market trend and how it can be leveraged in the product making can be suggested by it. With the help of advanced analytical tools, it empowers businesses in developing the consumer-centric product.

HOW DOES DATA SCIENCE WORK? A business captures data through various ways such as world wide web, personal devices smart sensors, IoT objects etc. and carefully stores it in its storage devices. A large amount of data feels like a mine and the work of data science is to extract useful information from this mine for the betterment of the business. This work is done by using various mathematical, statistical, technical, analytical calculations. First, it converts data into information and then into knowledge.

It can compare multiple products and finalize the best one selling which offers the critical insights back. Furthermore, data science promotes innovation by giving clues of current trend for the product. As data is increasing, the companies are coming up with not only newer products but also numerous innovative business strategies.

The ultimate motive of data science is to facilitate most productive and targeted decision making. The process employs not only Data Scientists but also Data Engineers and Data Analysts. The work starts from understanding the business requirements and ends with preparing for the end results such as model building while deploying the useful insights.

3. OPTIMISATION OF RESOURCES: Businesses receive a huge quantity of data everyday which enables them to obtain insights through a careful analysis of the data. These insights if implemented properly take the business to a new height.

IN SHORT, THE PROCESS ISDATA- INFORMATION-KNOWLEDGE-DECISION MAKING TOP BENEFITS OF DATA SCIENCE: The main objective of Data science is to smoothen decision making while helping businesses understand the patterns reflecting in data such as business growth rate, engagement, customer information or any other measurable variables. The work of Data Scientists is with statistical or probabilistic models which help in improving historic or existing data. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

With the help of Data Science, Large scale business or start-ups both types of businesses can perform more efficiently and grow further. The companies can predict their measurable success through implemented strategies and make their product or services more customer/client-centric. Moreover, it helps the business identifying the best performing human resources within the premises and decide on leadership. 22

ensure rounded security. It gives the power to a business to spot any unusual patterns indicating a decline in the security or performance.

4. TARGETED CAMPAIGNING: Data science has redefined advertising campaigns by giving us specific data about our best potential customers. What they like, dislike and how they behave with a certain product helps the business makes informed decisions and it can target its campaign accordingly. This gives better ROI on every investment and improves business performance

Conclusion: Data Science is a technological boon for the businesses of modern time. Wherein it has reduced the cost of marketing experiments by giving useful insights, it has also made businesses to perform better and earn more revenue. A data scientist undoubtedly is a game-changer in a business.

5. REDUCES THE RISKS: Data science, if implemented professionally, helps a company or organisation to guard them against any fraud or scam and

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

KARAN RUGHANI

THE MAN BEHIND MANY COVETED MEMORIES SINCE THE LAST DECADE Event management is one of the most popular segments in India with a skyrocketing potential. With the rising demand and scope in amusement, food, and other affiliated services, the need for credible event managers is constantly mounting. Karan Rughani is one of the exceptionally seasoned event managers having a history of creating spectacular events since the last decade. His entrepreneurial venture – Entertainment Sportz, is a pioneer specializing in transforming dreams into memorable experiences.

Indranil Roy | Business Connect

“I spare no effort to foresee things and plan solutions that can bring us back even from dead situations” says Karan

KARAN RUGHANI

Founder & CEO

A MOTIVATION TO OPTIMIZE QUALITY Karan initiated his entrepreneurial journey, with a vision to empower the untapped potential of event management. Karan was born in Mumbai and bought up in Gujarat, a state that later became his entrepreneurial foreground. During his time in Mumbai, Karan identified the lamentable assumption of people towards event management especially in Tier 2 - 3 cities. Events were not prioritized in these regions and a majority of the people resorted to their in-house arrangements. Karan was driven, to re-define this aspect. He returned to Mumbai, completed his education and worked for several years in its event space. Then he migrated back to Gujarat and established Entertainment Sportz (ES) in 2010. Despite the risks and ambiguities in the market, Karan focused his passion and started convincing companies, to shift from the prevailing practices and invest in professionally organized corporate events. To his fortune, his motivation and efforts welcomed a considerable number of clients from the region, giving his dreams the wings to achieve great heights. As of now, Entertainment Sportz stands as a benchmark, for qualifying events. Karan’s efforts have seen to the introduction of many more pilot projects namely ES Celebrations, Celebration Banquets, ES Talents and Chefs Club. ES’s mission is to offer structured solutions with a contributing ambience that bridges the client with the audience. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

“We were working at a scalable pace for the last 5-10 years and the lockdown was a much-needed break”, acknowledges Karan. While being at isolation, the entire crew stayed connected, planning and visualising approaches to ensure a propelling road ahead. Forward planning and taking informed decisions evidently, helped in surviving the lockdown and also, withstand the impact of the pandemic.

STANDING APART FROM OTHERS Starting from scratch, in a city full of uncertainties, ES has grown at a spellbinding pace. The core competency to build spectacular experiences comes from years of indepth research, Karan attained during his internship. He worked for several years in Mumbai that reinforced him with knowledge and a will to start in this field. The education helped Karan build a team of well-defined people who can successfully deliver quality despite the scenario. His diligence and creativity are imprinted upon his team, helping them curate relentless ideas.

LEADING WITH A HUMANE TOUCH Being a core ‘passionpreneur’, Karan believes in leading by example. He is an ardent reader of soul-nourishing books like Chicken Soup for the Soul, Biographies and teaching of Mahatma Gandhi, etc., this builds an emotional quotient inside Karan, further shaping him as a proficient leader. Karan also has enthusiasm in photography, travelling & sports. People often call him a ‘hard taskmaster,’ but he navigates his company, with benevolence, fortitude and a positive perspective.

ES is an ecosystem of creative minds, whose quality drivenapproach transforms a dream into reality. Every event is formed, with hard work, detailed planning and tailored to client concerns, making them exceptionally memorable. ES’s forte encompasses in creating all varieties of events ranging from Corporate events, Celebrity Management, Sports Events, Weddings and other social events, Banquet Space and Talent Management as well. Leading brands, like Asian Paints, have testified them, for their turnaround event management solutions. Their discerning efforts ensure the events carry the significance of the client’s personality, at an appreciated budget.

Karan and his team share the same leadership principles, making everyone an independent delegate. The ownership mindset ensures a cohesive atmosphere and keeps everyone engaged in their roles. The informal work culture helps in conceiving new ideas and everyone actively participates in interdepartmental aspects. To ensure the content of this fervid workforce, ES empowers them with soft skill training and skill enhancement training. The Company also goes on vacation, twice a year for their entertainment.

“Our conviction, comprehensive ideas and pivot focus on every detail helps design experiences, that define you” asserts Karan.

CSR, AN INDISPENSABLE ASPECT Just like creating memorable experiences, ES has a hawk-eye on addressing societal concerns. The Company is associated with Rotary International and advances goodwill by helping the needy and donating to schools. Food from their events is never wasted and distributed amongst the needy. The Company also organizes CSR events in Government schools, donating for essential resources like books, school uniforms, etc.

In its- 10 years of business, ES has concluded many extraordinary events and built a noteworthy multi-national client base. IN-DEPTH RESEARCH BUILDS THE FOUNDATION OF GROWTH Since ES’s inception, Karan has conferred learning as one of the pillars of his leadership. His pragmatic mindset has imbued him with an analytical ability to incorporate new ideas, skills and lead a team of like-minded people. His astute mindset - keeps ES ready to challenges and employees grow, in their own careers as well.

PLAUDED WITH MULTIPLE AWARDS Backed with years of experience and an energetic team, Karan has raised ES to the acme of perfection. In the last 5 years, ES has attained many coveted accolades at the national level.

The focal point on R&D has further kept ES accommodated, with technological updates. Technology has helped in creating live webinars, where the Company collaborates with distributors, the retailers and the brand. ES uses virtual mapping, to create a 3d stage and virtual arena to give the audience the vibe of a live event from anywhere around the world. Keeping R&D a pivot investment significantly empowered, ES’s business with respect to competition and ongoing scenario.

Following are some of the notable mentions: • Best Event Management Company in Gujarat India Leadership Award. • India 5000 MSME Award for quality & excellence. • Top 10 Most Trusted Event Management Companies in India. • Most Promising Integrated Event Company in Gujarat. • International Service Excellence Award. • Indian Icon Leadership Award. • International Product & Service Awards.

SURMOUNTING THE COVID CHALLENGES Since physical activity and gathering, were restricted - due to COVID, ES turned to technology - to carry on the legacy of alluring experiences. Other than live webinars, big events were broken down to small fractions, for e.g. weddings that accommodated 2000 to 5000 people were done with around 500 people. This helped them continue their business while maintaining social distancing and other govt. guidelines.

A GLANCE AT ES'S OUTLOOK The event management industry is constantly thriving and ES is a significant part of it. In the years that come by, ES is foreseeing to expand its horizons and cover more cities and states. It has hired Franchise India - A stellar brand with a diverse online presence and ample business opportunities, to aid in its expansion. Franchise India works with ES - takes account of its financial and legal aspects and strategize an incremental plan for spreading the word across cities. Going forward, Karan aims to explore the IPO offerings by Govt. Of India and make a significance here, too.

The pandemic and the resulting lockdown offered a vast break to Karan and his team for learning. The learning ability helped in designing aesthetic experiences and improving their skill sets. He encouraged his team to attend online workshops and conferences, increasing everyone’s depth of knowledge. 25

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Health

Healthcare Sector

Showcases Spellbinding Progress Amid Covid-19

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together. Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

Faucet The Enormous Potential The healthcare system, its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem. The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

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Government Implemented Telemedicine Facilities Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

Startup Awards Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

Strategic Innovation Ventures Infosys On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit from investment innovation.

TATA Groups Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sons’ financial flexibility. Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state.

IBM In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT – an opensource of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

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Humanoid Systems

Where the right technologies are delivered for exponential growth… Kajal Dobhal | Business Connect We are in a freewheeling conversation with the Chief Technology Officer of Humanoid Systems- Mahanthesh Ramchandra who is under our spotlight owing to his tech-driven functionality. His 7-8 years of journey as a tech-evangelist allowed him to develop some keen leadership skills. His diverse experience in the business landscape allowed him to come across different sorts of solutions that drove him to join Humanoid Systems, acknowledging its exemplary vision.

“A constant accumulation of experience and obstacles allowed me to get a better understanding of this job profile where I can delegate the task to the respective person as per the requirement,” stated the technology leader whom we have featured in this exclusive narrative. A BRIEF OF THE COMPANY

Humanoid Systems thrives on its motto of helping businesses walk the path of the right technologies while acknowledging their full growth potential. The company is majorly driven by the principles of robust relationships, constant partnership and collaborative growth. Being a Bangalore-based digital transformation start-up, it has been delivering real needs and perfect solutions with its specialized knowledge and expertise in Artificial Intelligence and Machine Learning Technologies. From budding start-ups to well-established businesses, the company has been assisting clients to deepen their respective engagement by harnessing the power posed by the latest technologies. Though starting a business from scratch was not a cakewalk, the core leadership team kept forging ahead to come out of this with flying colours. As the team is driven by an adept team of impassioned individuals, Humanoid Systems drives digital transformation for the client’s businesses for better revenue generation. A thought-provoking conversation with the business and technology leaders allowed the core team members to realize the importance of emerging technologies in the business landscape.

THE TECH- FERVOUR

Mahanthesh was always fascinated by technology since his early childhood. He used to observe the tech tools around him with keen interest and decided to dive more deeply into the tech space. Later, intrigued by electronics engineering, he decided to forge ahead in this direction where Robotics attracted him the most. Gaining absolute mastery over the software part of engineering, Robotics allowed

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him to comprehend how to integrate the appropriate solution when it comes to dealing with the real-time issue through his in-depth knowledge of the hardware and the software aspect of the tech space. While pursuing his internship in the ISRO, his skills in Robotics came into use when they have to test the software as well as the hardware of the satellite before launching it. Likewise, he had been associated with a few of the eminent institutions where he proved his prowess in technology which offered him recognition across the domain.

“I never consider myself as a software engineer, rather I call myself a Robotic enthusiast who happened to be fond of software as well as hardware equally,” claims the tech-enthusiast. OFFERING TECHNICAL STACKS TO THE CLIENTS

When questioned on the techniques that allow them to provide technical stacks to their respective clients, Mahanathesh claimed that his team sits for long-hour sessions with the clients to comprehend their expectations. Many of their clients lag in technical skills while excelling in other aspects. In such scenarios, they constantly keep evaluating whether a set of technology is good or bad for any person.

“We are in a ceaseless pursuit to evaluate whether any technology solution will be delivering considerable value to the client or not. All the interactive sessions with the clients are fruitful in building scalable, affordable and efficient tech solutions, proving our commitment to excellence,” asserts the tech-enthusiast.

fragments and sees which requirements could be fulfilled simultaneously. He believes in setting everyday goals that are needed to be met by the end of the day. And, never does the leader burden the employees with any extra tasks but alongside it, timely deliverables are also ensured by his side with strategic planning that asserts the efficiency of his leadership.

FACILITATING THE RIGHT USAGE OF TECHNOLOGY There is a huge market opportunity for the emerging technologies that we see today in the upcoming years. With different technologies and different concepts emerging regularly, the scope of technology is quite unpredictable at the same time. But, based on his own in-house research, Mahanthesh believes that the future will be dominated by Blockchain Technologies, Quantum Computing and AR/VR technologies.

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Mahanthesh Ramachandra CTO

From SMS gateways to payment gateways, the appropriate kind of solution generated by him justifies his acuity in the tech space. He further adds that many people believe- giant organizations are the ones in dire need of enhanced technical solutions but contrarily, SMEs are the ones in strict need of such services due to the lack of a proper roadmap. “Regardless of their requirement of how complicated it is, we provide them an exclusive roadmap that would fit their budget and timeline,” continued the CTO.

ALLOCATION OF THE WORK

To facilitate an effective allocation of work, the team members follow specific project management-based approaches that are not like spiral, waterfall or scrum. For smaller projects, the CTO firstly breaks down the overall project requirements into

Blockchain will be replacing a lot of traditional security aspects in banking and other government sectors, whereas Quantum Computing will be allowing the ways to infuse this blockchain technology into the aspired locations and revolutionize the tedious tasks that we do. AR and VR will be replacing the conventional ways of interacting with consumers daily. And many mature corporations are about to utilize these technologies in their product portfolio which will bring a huge tech- revolution across the world. Soon, I will be contributing some AR and VR products alongside blockchain and IOT to the product portfolio of Humanoid Systems targeting education and medical industries, owing to my alignment with these technologies,” claims the dynamo. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

JEEVA ORGANIC PVT. LTD.

Supplying A Diverse Portfolio Of Dietary Ingredients With Supreme Purity And Extensive Quality Puja Bhardwaj | Business Connect

aining prominence in recent years, the food processing industry of India has turned into a sunrise sector. While the industry is channeling its focus on growth opportunities, many new players are entering the industry to deliver paramount quality, global standards of safety, packaging, and delivery. Amongst the few firmly entrenched industry leaders is Jeeva Organic Pvt. Ltd., a humble entrant in the landscape of food & beverages. The story of the sweet success of ‘Jeeva’ started in 2019 by Deepak Kumar Jena with an aim to transform the quality of life with the authenticated and high-quality ingredients that are certified by Organic, KOSHER, and HALAL. Today, it is a renowned India-based supplier of certified herbal ingredients and dietary supplements, having warehouses in Ontario (CA), Las Vegas (NV), and Los Angeles (CA) and supplying authentic ingredients across the globe. Green Jeeva is a sister company of Jeeva Organic and is based in the United States. Talking about the unique factors about Jeeva, Deepak Kumar Jena stated, “We source superior quality and certified products and supply across the globe. We leverage advanced technology to integrate the various aspects of the global supply chain. And, lastly, what helps us to give a cut-throat competition to our rivals is the fact that, ‘We are a local

company, thinking global and doing globally.’”

Deepak Kumar Jena CEO

The firm mainly operates in the nutraceutical industry and supplies high-quality, organic raw materials, like herbal and specialty ingredients to global manufacturers of dietary supplements, animal feed, cosmetics, and personal care products worldwide. At Jeeva, clients’ trust is vital. As of now, it is serving over 500 clients across the globe. And, the team proudly claims that none of their clients have left them, and the number has constantly seen a rise, with their old customers returning to them over and over again. To ensure clients’ trust, they provide readily available certifications for each product on their website. Furthermore, there are no hidden costs. In addition, the firm sends its clients free samples and even has a ‘no questions asked’ return policy. They stay in touch with the clients and keep them engaged with their weekly newsletters.

JEEVA’S JOURNEY: THE ROLLER COASTER RIDE

“Being successful never comes easy”, shared Deepak Kumar. He further apprised, “We have had our set of struggles in reaching where we are today. Sitting in India and doing business in the United States is not cake walk . There are a number of supply chain issues that act as a bottleneck. It is no secret that COVID-19 has been a real setback. Furthermore, dealing with Indian suppliers is not easy. They tend to cause delays in shipping the products and go beyond the stipulated time. But we cannot do the same with our clients in the United States.”

KEEPING PACE WITH THE CHANGING MARKET TRENDS

It is true that the market is continuously shifting and experiencing new colors. Now to stand in tandem with it, you need to be a strong player. What has helped Jeeva to sustain and grow is thorough R&D, unique & authentic ingredients, robust distribution strategy, and uncompromising quality. The leverage of technology and a strong digital presence have also proved to be its backbone. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

learning, growth, and limitless appraisal at the same time. They recognize every bit of work done and no effort ever goes unnoticed. They appreciate fresh ideas and give their employees the freedom to think and work in their way. They celebrate every small occasion with them and conduct quarterly outings, in addition to all the basic perks of working at Jeeva. They have a policy of ‘work hard and play harder.’

GIVING BACK TO THE COMMUNITY

Jeeva conducts CSRs every quarter and contributes what it can for the benefit of society. They aim at orphanages, old age homes, handicap centers, and all those places where they can make lives better with their touch. Although they are not bound by the law, they contribute 2% of our PAT to society.

SIGNIFICANCE OF R&D BEHIND THE COMPANY’S GROWTH

THE MAN WITH THE BATON

Businesses that make decisions based upon R&D tend to grow at a 33% higher pace than others. The reason is that it is quite challenging for start-ups to gain customer trust. Modern customers tend to purchase research-based products and experience uncertainty in relying on new brands. In such a scenario, it is important for all start-ups to conduct R&D in terms of ingredients, customer behavior, and the supply chain as a whole.

Deepak Kumar Jena is spearheading the Jeeva Organic in the key positions of CEO & Founder. Because of his excellent guidance and expertise, Jeeva has created a unique mark in the industry. Deepak’s role model and inspiration is entrepreneur and writer Ankur Warikoo. He has learnt a lot of things from his work and himself as a person. His professional life teaches Deepak to never give up even when nothing works for you, and you have no backups left. It’s always important to show up, no matter what.

INSIGHTS ON THE FUTURE OF NUTRACEUTICAL INDUSTRY

When asked how he spends his spare time, the leading man shared “To be honest, I can never switch myself off from work. But yes, when I get the luxury of time, I like to read. Reading helps me learn and stay motivated at all times. Some of my best reads that I can share with you are The Obstacle Is the Way by Ryan Holiday, Do Epic Shit by Ankur Warikoo, The Hard Thing About Hard Things by Ben Hrowitz, The Psychology of Money by Morgan Housel, Principles by Ray Dalio, and The Speed of Trust by Stephen M.R. Covey.”

Nutraceutical is blooming, and it’s destined to grow boundlessly in the near future. The reason is, consumers are becoming more and more health-conscious and inclining towards herbal and natural supplements. By the year 2028, the nutraceutical market will be worth USD 658.11 billion, growing at a CAGR of 9.3%. There are so many opportunities in this field that all you need to do is just explore.

CORPORATE ETHOS FOR EMPLOYEES

Employees are more important than customers and Deepak strongly believes it. According to him, only a content employee can put his best foot forward to pitch a client and retain him/her. Presently, the firm has over 170 employees and this number is growing rapidly. The management leverages the best things possible to ensure employee content. It is a company where one can expect

MESSAGE TO THE READERS

“If a poor boy from a small village in Keonjhar, Odisha can go ahead and set up a business of 170 people, 500 clients, and 500 products in India and the United States, anything and I repeat anything is possible!”

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Lifestyle

BEST MEDICATION FOR PEACEFUL MIND

In today’s time most people are anything but happy. Reasons can be numerous: Lifestyle, stress, insecurity, health, deep desire to become something in life, worries, incompetent personalities and relationship issues. Today’s chaotic lifestyle gives birth to stress which feels like a heavy metal constantly sitting on your head. It has become a household problem. Research has shown that the primary cause of many illnesses and diseases is stress itself. Dr. Vasant Lad, in his book, “The Complete Book of Ayurvedic Home Remedies” writes- “stress is psychosomatic disorder that has many causes in our day-today life.” Sometimes, even minor issues of regular life make us lose control on our emotions. We start feeling anxious. Here, the question comes how to tackle this stress and make our mind calm and peaceful. Shall we follow any medication? Or shall we make changes to our lifestyle? Which medication is the best medication? In general cases, best medication can be no medication and things should improve by using natural remedies such as slow and deep breathing, watching fish in an aquarium, exercise, listening to music, helping someone, go into the nature etc. However, if you still need something to take in, you can consider the following ayurvedic herbs for a peaceful and calm mind.

BRAHMI

Brahmi, a commonly used plant for centuries in traditional ayurvedic medicine. It is called Bacopa (Bacopa monnieri) in modern science. It reduces stress and decrease the levels of cortisol which is a stress hormone. Fundamentally, it neutralises the effects of www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Regular intake of it will keep you happy, upbeat and peaceful keeping all the stress at bay. It is a commonly recommended herbal medicine if you are struggling with any stress level.

stress by regulating hormones involved with the stress response. Brahmi also boosts concentration power which can help you get most from your time and energy. Enhanced concentration also helps in better retention. Brahmi is a brain cells revitalizer that keeps our brain healthy, young and soothing effect on our nervous system. It has the property which can ramp up the certain brain chemicals responsible for thinking, learning and memory while protecting the brain cells from chemicals related to Alzheimer disease.

Dosage: can be taken in powder, tablet or capsule form. One tab/capsule with milk once or twice in a day. ¼ -1/2 teaspoon Powder can be mixed with ghee, sugar or honey for consumption.

VACHA

Vacha, which means “speaking clearly” in Sanskrit because it stimulates intelligence and expression, is a herb. Its root is used for various mental disorders. It has calming effect on mind and helps you sleep better. It is a rejuvenating herb that affects the nervous system, improve memory by stopping cell damage, better behavioural changes and over all mental performance.

Dosage: take ¼ -1/2 teaspoon Brahmi Powder with honey once or twice a day.

JATAMANSI

Jatamasi, other name is Spikenard, is a potent nerve calming herb which works as an antidote for anxiety and stress. It is found in Himalayan region and only its roots are used to prepare herbal medicines. It is a life infusing herb for the people who worry excessively and keep getting into stress day in day out. It boosts mood and make you feel better about life. Not only Ayurveda but also allopathy science supports this fact and confirms that the herb increases the level of monoamines which promotes a feeling of calmness and well-being. Along with all these wonderful benefits of jatamasi or jatamansi, there is another benefit which is strengthening of the nervous system.

Dosage: get it in the powder form and take 1-2 pinch of it with honey twice a day after the meal.

TULSI

Who doesn’t know Tulsi and its effects in India! It is a commonly found and used herb that contains strong antioxidant properties which helps regulating the blood sugar level. All its parts act as an adaptogen which is a natural substance and helps our body to adapt to stress making our mind happy and peaceful. It treats anxiety and stress and boosts a sense of calmness.

Dosage: take ¼ -1/2 teaspoon Powder of Jatamansi with honey once or twice a day.

Dosage: Make Tulsi tea and take one cup of it in the morning or evening in order to get strong immunity that keeps general illness like cold and flu away.

ASHWAGANDHA

LEMON BALM

One of the most powerful and ancient ayurvedic medicines for a peaceful mind is ashwagandha. For the past 2000 years this rejuvenating herb is being used for preparing Ayurvedic medicine. It is made up of amino acids and vitamins and works as adaptogen. It assists the body in adapting itself to stressful situations, further, it helps to boost stamina and endurance.

As the name suggested, this herb smells like a lemon and comes from the mint family. It is commonly found in North Africa, Europe and West Asia but grown across the globe. Traditionally, it has been used for relieving stress, improving mood and cognitive function. Dosage: Dosage can be twice a day, 300 mg each time. No matter what remedy you use, it must be taken in moderation and if still you don’t feel better, you must consult with certified medical practitioner.

Ashwagandha, according to a study published in the Indian Journal of Psychological Medicine, reduces the stress hormone named cortisol in the body enabling it to cope with the problems like poor sleep, anxiety, stress and depression.

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KRITTIKA MARWAHA

A Blazing Star Of The Digital Communication Space

Krittika Marwaha Founder & Director

Indranil Roy | Business Connect

hat turns a normal person into an entrepreneur? A short and simple answer is to identify creativity and profitability in the mundane. But, from an introspective view, it’s way more than that. Entrepreneurs see the world with a different scope. They recognize promise in new ideas, products, and discoveries and prefer to turn them into something more valuable and appealing. Internet and digitization have proved to be a major cornerstone in their narrative. With the business world becoming increasingly digital and data-driven, reshaping the way we live, work, and communicate, it’s inducing an explosive number of digital entrepreneurs. And, harnessing the power of the internet, they are offering products and services that can help people grow in this new world. Introducing Krittika Marwaha, an astounding digital entrepreneur scaling a niche in digital marketing. Her firm, Landscape Outsource Marketing (LOM), is a one-stop-shop for new-age marketing solutions that can redefine the progress of any business.

FOLLOWING PASSION NOT MAINSTREAM

A management post-graduate from Chandigarh University, Krittika never sought to be in the mediocre rat race. Although she has accomplished intense and immersive stints in top rung advertising & marketing giants like Oglivy & Mather and J Walter Thompson, she wanted more from life. During her tenure, she saw the vivid and sustainable opportunities digital marketing offered and envisioned a futuristic agency. On the other hand, she was determined to change the www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

industry’s perspective on the client-agency relationship. With an ambitious idea and an entrepreneurial bug that runs in her family, she founded LOM Digital in 2011. At the outset, she envisioned the firm as a seamless and integrated cloud extension for businesses. Although the concept of customized turnkey solutions on-demand was way ahead of its time, the industry embraced the flexible and ‘use only what you need’ approach. And not before long, LOM Digital was on its way to becoming a force to be reckoned with. Cut to the present, with 200% y-o-y and branching into 4 divisions with a passionate and expanding team, Kritttika is nurturing a sustainable presence in the digital communication space. Her team has assimilated her insatiable spirit of innovation and proclivity for stepping outside the fence, as they take risky leaps regularly. LOM offers a wide range of digital offerings, ranging from infographics, community social media marketing, unique content platforms, and innovative video content. Orange Worldwide, Yahoo!, Tripadvisor, Infoedge, Audi, and The Times of India Group are just a few organizations having ‘various kinds’ of success with the firm. Krittika’s dynamic and multifaceted leadership, with a passion for building relationships, has helped her continually improve her alliances while welcoming new ones, allowing LOM to take on new challenges, opportunities, and horizons.

LEADING THE MARKET WITH PROVEN EXPERIENCE

ecosystem of animators, graphic designers, character artists, editorial teams, and content writers. It helps LOM provide digital assistance to clients by building consolidated packages in high volumes. The team takes pride in creating bespoke content for its audience and, in turn, elevating the brand. “We ditch the mass-produced and the conventional in favor of a tailor-made fit,” says Krittika. The results are projects that burst with charisma while remaining rooted in sound strategies.

With a decade of experience, Krittika has earned the competence to create bespoke digital strategies on purpose. She understands the efficacy of a digital marketer for companies and its impact on the larger audience. Businesses nowadays look for more organized and efficient processes to scale progress.

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Videos Ninja’s holistic approach makes LOM a formidable partner for bringing a client’s business goals and ideas to life in the online space. It’s partnered with Ernst & Young, Google, Central Square Organization, Tata Motors, Maruti Suzuki, Vodafone Idea, Airtel, and various state and national government bodies. Videos Ninja is known for its detailewd approach with a focus on client satisfaction, quality, and design.

In Krittika’s words, They want to pick up the phone and make plans, obtain insights, and get a balanced picture of the market. They also want to outsource their thoughts and bounce ideas off others.

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ON A CONSTANT INNOVATION STREAK

With custom-made projects with the word “Custom” in them, it’s safe to say LOM is not only staying abreast of global trends but also setting trends and benchmarks. The consistency complements Krittika’s flair for creativity. It’s no longer enough to cling to the status quo when the world is turning toward narrative content. As a result, LOM has taken a step forward in fusing creative output with technology seamlessly. It focuses on creative customer engagement, whether through print media, rich media, or short format films, as well as heavy usage of AI and ML. Also, the firm has divided its operations into Mainstream Advertising, Digital Communication, Dynamic Video Content Production, and e-Learning Content Development to meet commitments with consistency.

The way to succeed is to pay attention and be meticulous about every detail put on the table. This helps in acting as an extended arm of the client and provides tailored solutions. LOM uses this approach in every project to deliver an impactful experience to clients and audiences. To name its efforts, Google’s Digital India Project (through CSF Central Square Foundation) gained huge traction in the industry and the market. As a gold partner of Google and YouTube, LOM created storified video content for the rural children of India. The project, run on the “DikSHA” platform, has reached over 100 million children and is widely successful. Besides this, LOM has worked on the ‘Swachh Bharat initiative’ for OLX, the Yahoo Big Idea Chair Awards, Kindle launch for Amazon in India, Everyday Spend Card (EDS) launch for American Express, amongst others. LOM constantly strives to be a value-added partner with a single-minded approach, ‘Think big & execute smart’. It seeks to uncover each brand’s DNA, then coat it with vibrancy and creativity, and enrich it with new industry and market insights. Over the years, it has developed a reputation for being unorthodox and innovative while dealing with marcom issues. It has worked with several blue-chip firms like Dalmia Group, Naukri.com, and 99acres.com, amongst others.

LOM has also made innovative investments in other fields. Its ‘My Startup Kit’ assists startups with rapid marketing success, while another wing, ‘Act Social,’ uses marketing, advertising, and communications to develop stronger communities, challenging conventions, and inspire significant change. All four divisions have advanced into profit centers and are thriving, contributing significantly to LOM’s booming.

CONCLUSION

Despite the firm’s gravity-defying growth, Krittika and her team maintain a startup culture that allows them to mould new opportunities uniquely. Krittika’s journey hasn’t been easy, but she strikes a work-life balance thanks to her family’s unwavering support. Her advice for aspiring entrepreneurs is simple: “Concentrate your efforts on convincing clients you are working with them to achieve their business goals, not only for the sake of individual assignments.”

VIDEOS NINJA – A COLOURFUL FEATHER IN THE CAP

Videos Ninja, LOM’s video production wing, has been a cornerstone of LOM throughout its stint. It’s a dedicated 35

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Tourism

op 10 MOST VISITED TOURIST PLACES

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

India is the seventh largest country in the world, stretching from the peaks of the Himalayas to the tropical splendor of Kerala and from the sacred Ganges to the dunes of the Thar Desert. Its population of about one billion people is split into two thousand ethnic groupings and speaks over 200 languages. Despite its size and population, India has an almost infinite variety of cultures, monuments, landscapes, and places to explore. India, which is known for its variety, has more colours than you can imagine. As diverse as the natural beauty of the country is, the list of top Indian tourist destinations is extensive. The best way to get drenched in this color is by walking and roaming around the country. India boasts a multitude of significant attractions to explore, ranging from historical landmarks to sparkling beaches, architectural wonders to natural splendours, and will certainly stimulate your curiosity.

BEST PLACES TO VISIT IN INDIA So, it’s time to pack your bags and start the journey to cross some places off your bucket list. It is time to start traveling to the top tourist destinations of India.

Tourism

MANALI

Manali is recognized for its many adventure activities, the iconic Hadimba Temple, the beautiful Rohtang Pass, the snow-capped Solang Valley, and its delectable food scene, in addition to its natural charm and unrivalled beauty. The months of December to February are ideal for snowfall in Manali. • Boarding Points: - Delhi ISBT (Inter-State Bus Terminus) Himachal Bhawan in Central Delhi. • Distance from Delhi: 530 km approximately (roughly 12 hours) • Bike Rental: INR 500 - INR 800 per day. Best Places to visit - Hidimabha Devi Temple, Old Manali, Van Vihar National Park, Jogini Falls, Nehru Kund, Arjun Gufa, Cafe 1947, The Castle Manali, Rahalla Falls, Solang Valley, Rohtang Pass, Manu Temple, Manali Sanctuary, Mall Road, Beas River, Jagatsukh and Many More.

JAMMU KASHMIR

Jammu & Kashmir, sometimes known as “Paradise on Earth,” is recognized for its snow-capped mountains, scenic beauty, stunning monuments, abundant animals, welcoming people, and local handicrafts. This is a site that you may visit with your family and friends because there are many tourist possibilities to select from depending on your travel tastes. BEST PLACES TO VISIT – Yusmarg, Gulmarg, Sonmarg, Pahalgam, Gurez Valley, Srinagar, Vaishno Devi, Patnitop, Doda

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RISHIKESH

Rishikesh, often known as the ‘Place of the Sages,’ is a well-known spiritual town on the Ganga’s banks. According to mythology, when Raibhya Rishi did severe penance, the Lord appeared in the form of “Rishikesh” and this place came to be known as Rishikesh. Several ashrams provide various programmes throughout the year. Rishikesh is particularly well-known for its water activities, including river rafting, camping, trekking, and bungee jumping, which these firms provide to both residents and visitors. BEST PLACES TO VISIT IN RISHIKESH Laxman Jhula, Laxman Jhula, Ram Jhula, Tera Manzil Mandir, Shri Bharat Mandir, Triveni Ghat, Shivpuri, Rishikesh.

NAINITAL

It has become a popular tourist destination due to its gorgeous lakes and surroundings. Nainital is often described as a gleaming Himalayan treasure. And it is considered that every visitor should at least once visit this pure beauty of Mother Nature. Nainital is known for the Naini Lake, which makes it one of the greatest hill stations to visit in Northern India. Nainital is one of the safest places to visit in Uttarakhand, and visitors should not face any difficulty during travel. BEST PLACES TO VISIT Nainital Lake, Naina Peak, The Mall Road, Tiffin Top, High Altitude Zoo, Lands End, Bhimtal Lake, Kilbury Bird Sanctuary, Kainchi Dham, Naukuchiatal, and many more.

GOA

Because of its beautiful beaches, Goa is a popular tourist destination among Indians. The spectacular coastline of more than 100 kilometers in Goa, dotted with hundreds of impressive beaches, offers beautiful vistas and peace where travellers enjoy and rest in the sun. BEST PLACES TO VISIT IN GOA– Dabolim, Panjim, Anjuna Beach, Baga Beach, Calangute Beach, Dudhsagar Waterfalls, Shri Bhagvati Temple, Arvalem Waterfalls, and many more.

JAIPUR

Jaipur is renowned as the Pink City of Rajasthan, and it is not just pink, but it is also India’s most colourful city. The city is a mash-up of Indian culture and contemporary experiences. Jaipur was most likely India’s first planned city. It was intended to be designed in pink, as this is the colour of welcome. Forts, museums, restaurants, monuments, shopping, and much more abound in Jaipur. The best time to visit Jaipur is from October to March. This is an excellent time to go sightseeing. BEST PLACES TO VISIT IN JAIPUR Hawa Mahal, Amber Fort, Jaigarh Fort, Jaipur City Palace, Gaitore, Jantar Mantar, Jal Mahal, Ram Niwas Garden, and many.

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GUJARAT

Gujarat is well-known for its beautiful scenery, traditional clothes, and cuisine. Gujarat is known for its Asiatic lions, the Rann of Kutch (White Desert), colourful handicrafts, festivals, and culture. Gujarat is best visited between November and February if you are considering a vacation to Western India. BEST PLACES TO VISIT Kankaria Lake, Sabarmati Ashram / Mahatma Gandhi’s Home, Lukshmi Vilas Palace, Amaazia Water Park, Rani Ki vav, VR Surat, and many more.

LADAKH

The beauty and peacefulness of Ladakh can only be described by the eyes. Ladakh is well-known for its pure natural beauty, chilly desert landscapes, stunning valleys, amazing blue lakes, majestic mountain-clinging monasteries, high mountain passes, and river, all of which contribute to the region’s remarkable attractiveness. The summer is the greatest time to visit Leh and Ladakh. The months of April and May are perfect for visiting Ladakh since numerous tourist attractions are open. BEST PLACES TO VISIT Pangong Tso Lake, Thiksey Monastery, Khardung-la Pass, Markha Valley, Nubra Valley, Tso Moriri lake, Hemis National Park, and many more.

ASSAM

Assam is one of northeast India’s most beautiful states. The beautiful green tea farms, mysterious hills, untamed forest, and glittering Brahmaputra river add to its charm. Assam, which is always bustling with visitors, may make you feel overwhelmed by its kindness and charm. November through May is the ideal time to visit Assam. BEST PLACES TO VISIT IN ASSAM Guwahati, Sualkuchi, Hajo, Tezpur, Jorhat, Majuli, Sivasagar, Dibrugarh, Barak Valley, and many more.

KERALA

Kerala is one of the most attractive tourist destinations in the world, drawing visitors all year. Kerala, with its beautiful hill stations, backwaters, hypnotic beaches, deep woods, and breathtaking vistas, is a wonderful spot to visit alone or with loved ones. The winter season, from September to March, is the greatest time to visit Kerala since the temperature is mild and the scenery is stunning. BEST PLACES TO VISIT LuLu Mall, Sree Padmanabhaswamy Temple, Tea Gardens, Kerala Backwaters, Poovar Island, Alleppey Backwaters, and many more.

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SMARTGEN Publications

A Beyond Imagination Platform With Unmatched Solutions Gulshan Parveen | Business Connect

“Research is the distance between an idea and its realization.” -David Sarnoff. Research and analysis platforms play a crucial role in the domain of writers and academicians. They are ultimately the medium of conveying great messages from the writers to the readers and help make a bond among the same by providing research assistance to them. Business Connect got an excellent opportunity to arrange an exciting meeting session with the leadership panel of SmartGen Publications-a leading name in the arena of manuscript research and Publications. Although we have a great history of featuring multiple wellestablished business ventures in our portfolio, this one is unique. Our editorial team had an interesting and joyful session with the MD of the company, Shalu Susan. She shared numerous unknown facts about the company’s journey so far and other valuable nuggets for our readers. We truly hope and desire that this fascinating read will inspire our global readership and will motivate them to pursue their dreams. SmartGen Publications is relentlessly revamping the Publication domain by providing its clientele with numerous top-notch services, including research consultancy, and technical advisory to researchers and various academicians. Explaining the portfolio of the company, Shalu asserts, “We assist in research manuscript publication and also aid in a high standard publication that includes journals, proceedings, transactions, and periodicals. Emphasizing multi-disciplinary dimensions in science, engineering, and technology, our team publishes a bunch of journals relevant to different areas of research. We are at the forefront of academic journal publishing and are proud to be recognized as a national and international journal publisher in all fields of engineering, technology, and medical science. Moreover, we collaborate with international publishers and assist in the review and publication of research articles.”

Shalu Susan

Managing Director

THE LEADER WITH ENTHUSIASM

“A woman who works on purpose doesn’t have to chase people or opportunities. Her light chases people and opportunities to pursue her.” The woman of the present era is far ahead of that as she is scaling the success ladder and proving herself in every possible business domain out there. Before joining SmartGen, Shalu has utilized her knowledge and expertise across various well-established niches and mostly as an HR. After spending a decade in top-notch industries and gaining significant experience, she derives her way to SmartGen and gave a boost to her professional front as her inner soul desires to initiate something extraordinary on her own. She has performed numerous leadership roles throughout the organization in the area of talent management and talent acquisition. “You can plan for a certain future and ends up in a different place. In my case, I changed fields, somewhat drastically, a few different times before I found the business that worked for me, and it paid off.”-Shalu Susan. The 41

visionary further adds that jumping from the domain of HR into sales was a major and complex decision in her life as both are completely different domains. But this was one of her best decisions in life as working in sales, she got a clear idea of managing a well-established business along with a complete guide of decision making and planning. These were the major values that offered a helping hand to Shalu to make her an inspired entrepreneur and a fantastic leader. Before signing off, the leader shared some valuable nuggets for the upcoming business leaders by affirming,

“Staying flexible and open to new possibilities can lead to great things. However, the road to business success isn’t an easy one. You’ll experience hardship, obstacles, detractors, and decisions that seem impossiblebut with hard work, smart planning, and a great idea you believe in you can get yourself on the road to success.” www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

REGIS HEALTHCARE An Entrepreneur’s Promise to Deliver Safety with Excellence Kajal Dobhal | Business Connect Starting a business from scratch and making it a roaring success is a strenuous task that asks for sheer determination and extreme dedication. Indeed, the entrepreneurial world witnesses budding enterprises regularly, but how many of these emerge out as a leading player? Only a few such ventures reach their objectives to be the precursors of change in their respective industry. With theinnovative instincts and kindling entrepreneurial flames in the heart, a few entrepreneurs have chiselled out their way to success. MayankChapanera is one such business leader who has made a name in the game with his passion-driven strategies and thought leadership in a short span of time. In an interaction with Business Connect, Mayank walked us through his career trajectory and mentioned some key highlights of his successful venture- Regis Healthcare. WORTH A GLANCE ENTREPRENEURIAL JOURNEY Regis Healthcare is a brainchild of Mayank Chapanera, who is an alumnus from B.Pharma. In the early years of his career excursion, he served as a Medical Representative for 3 years along with his graduation. As a keen enthusiast in the pharma industry, he always aspired for raising the service standards across the country and bring ease to the doctor’s life. He began his business operations amidst the reigning chaos caused by the pandemic by delivering premium-quality sanitisers, face masks, surgical masks and above all, the N-95 masks. Later, he inaugurated Regis Healthcare as a comprehensive suite that roofs reliable and integrated healthcare offerings and renders exclusionary products to its diverse client base at the global level.

ANKIT SONI CFO, Regis Healthcare

MAYANK CHAPANERA CEO, Regis Healthcaree

Mayank claims to have developed and distributed the authentic N-95 Masks at reasonable prices in Mumbai. During those unprecedented times, when the world was combating the swirling storms of the pandemic, forgeries of the healthcare products became a common scenario. Against this backdrop, Mayank decided to create a wave of change and addressed the needs of the common people for a healthier future, all across the nation. But, how did a burgeoning venture turn into a company with pan India presence and considerable revenue growth within a short period? Attaining such a huge success was not a piece of cake but, discipline, perseverance, patience and transparency paved his way to the pinnacle.

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Regis Healthcare was laid on the principle of objectifying quality over quantity.

The healthcare support system ensures doctors and specialist just a call away. Apart from this, they are in a continuous process of enlightening people with proper sanitization methodologies while maintaining a clean and hygienic lifestyle. And their exemplary quality products with 100% genuineness is allowing them to stay ahead of the curve in this industrial space.

Owing to his vast connections in the medical industry, he was approached by several medical practitioners and organisations for the medicinal essentialities. Team Regis, ensures proper quality management as well as standardized manufacturing to entrust the commonalities with a promise to deliver safety with excellence. Basically, it is a one-stop healthcare suite that not only manufactures products but also renders services like sanitization, consultancy and training programs. So far, it has catered to over 10,000 doctors across the country and made a mark in the industry.

AN OUTSTANDING OFFERING Amidst the COVID-19 crisis, the healthcare workers have been the frontline warriors who faced innumerable austerities caused by the global pandemic. Regis Healthcare recognized the pain points for doctors who faced immense problems to ‘don and doff’ the PPE kits and prepared a unique medical gown to address multiple challenges. This outstanding medical robe ensures utmost ease and comfort to the healthcare professionals at an affordable price; especially women doctors have been quite satisfied with this innovative solution. The robe can be reused multiple times by washing frequently. As soon as this specialized gown invaded the market, the sales rocketed within a short period. Hitherto, the gown has witnessed major acceptance across the healthcare landscape and encountered surging sales via word of mouth only.

MEET THE DYNAMIC DUO BEHIND REGIS HEALTHCARE Mayank Chapanera (CEO) and Ankit Soni (CFO) joined hands to create a platform that can handle diverse needs from healthcare space. Two men, in their early twenties, have now become role models for generation Z and an inspiration to the aspiring entrepreneurs! Both of them constantly strive to create waves in the healthcare space with innovation and transparency. During the COVID-19 scenario,when multiple healthcare-utilities were out of stock due to the subsequent chains of lockdown, Mayank took the responsibility to ensure a reliable range of COVID-essential products to the end-customers. Later, Ankit adjoined him in his exemplary mission that was driven by the vision to deliver excellent product at a modest price, when the demands for the relevant offerings were on the vertex.

Moreover, Regis Healthcare has partnered with the streaming giant of the decade- Netflix- to render integrated medical consulting and assistance. In this context, Mayank elucidates, “ Our specialized team of medical professionals assists the crew members who are up for shooting at remote places where medical help cannot be accessed. We have created numerous teams of specialists in the domain who accompany the crew members from Netflix family for different types of shooting programs.” About these exceptional services, several directors from Bollywood and Tollywood also have joined their hands with Regis. Mayank takes immense pride in explaining that this exclusionary approach has granted his venture a cosmopolitan recognition and soon, he will heavily investin this segment to become a leading player in this space. Apart from this, its exclusive protein powderZuvipro, that is being catered to Seven Hills Hospital (Asia’s Largest Hospital with the highest numbers of COVID+ cases), various Indian Medical Associations, Bombay Hospital, etc, is giving it an edge over its peers.

They recognized the need for a comprehensive platform under which, every product and service pertaining to the medical requirements can be ensured accordingly. The matchless professional acuity witha commitment to deliver value-added services to the customers has allowed both the young entrepreneurs to witness an enthralling success. Moreover, Mayank reveals that Mr Nimish Thakkar, MD of Zuvius Lifesciences, has always been the guiding light for his venture. Apart from this, Mayank is an avid- reader and many books have been the key drivers that compelled him to invade the world of entrepreneurship. Some of the famous publications that are pretty close to his heart and have been a major inspiration to him are- Tuesdays With Morrie by Mitch Albom, Who Moved My Cheese by Spencer Johnson and Rich Dad, Poor Dad by Robert by T. Kiyoski.

Furthermore, Regis Healthcare foresees a bright and blazing future ahead as it aspires to emerge out as one of the Top Pharma Companies. While ensuring a nurturing and cordial culture of growth and development to its employees, it always encourages each associated member to shoot for the moon. Soon, it will be venturing into the Gynecology and Dermatology segment with some unique products. With an optimistic attitude and determination to bring a social impact across the globe, team Regis forges ahead to diversify its product line while expanding its horizons.

WHAT MAKES REGIS A PREMIUM CHOICE? While speaking to Business Connect, Mayank Chapanera states the differentiating factor that makes Regis Healthcare stand out, “The venture envisions healthy future for all. Our best-in-class quality products and flexible services assure healthcare of trust. We vow for the well-being of the people associated with us by resonating as their needs and necessities.” 43

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Education

How Technology Is Revolutionizing The Educational Space Amid Covid-19 Lately, the global impact in pandemic brings some concerns about the leaders of tech companies. There has been an increased policy emphasis on establishing a knowledge-based society where education plays an essential role in forming both the current and next generation of innovations and entrepreneurs.

Although coronavirus pandemic globally has forced people into their homes to avoid any social interaction with people and maintain social distancing. It has led to the concepts of remote work and studies from online sites getting popularized and efficient more than ever. Education is one of the segments that is influenced by the infection; even tech organizations are working together with schools and universities. They are doing their touch to make online training helpful for youngsters during the troublesome period. Most of the tech companies have introduced several initiatives so that kids can acquire knowledge while at home. Google supports globally and has introduced several facilities for children. GOOGLE’S ONLINE EDUCATION EFFORTS INCLUDE: YOUTUBE LEARNING DESTINATION YouTube is a web-based stage; it presented learning objective for children, instructors and anybody can secure information. YouTube educational section is available in various languages. TECH HUB FROM HOME Google has also introduced Tech from Home Hub for the teachers and students to get tips as to how to go for remote learning, teaching while at home. Some of the popular resources include UNESCO and ISTE for the same.

SOME FAMOUS PLATFORM STUDENTS CAN LOOK UP TO DURING THE CURRENT SITUATION • Brainly is the largest online learning platform, more than 150 million students, parents, and teachers access it around the world, people across India, in solving their homework problems and prepare for the test. Students can connect to their peers to help strengthen their skills, from math to science or in any subject. •

Byjus is a learning application for understudies over all age bunches with programs in English and Hindi that make learning and understanding ideas simpler for school kids. The concepts of explaining videos through digital animation require 12-20 minutes.

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•

Unacademy provides education through streaming video classes. It’s a good platform for government job aspirants who are preparing for competitive exams. Its personnel comprise of understudies who have cleared different entrance tests and guides who have broad instructing experience. The stage covers a broad scope of subjects and ideas applicable to severe tests in numerous dialects to profit understudies from everywhere in the nation.

Technology

Catalyst Group provides a high-quality education through the latest technology, quality control, and affordable in price. It shows that the e-learning market worldwide is forecast to surpass 243 billion US dollars in the upcoming time. It indicates that e-learning has become a global trend in this pandemic.

DISABLED STUDENTS STRUGGLE WITH ONLINE CLASS: The survey said that students with disabilities, that learning online was proving to be a big hurdle to them. Education-related norms guarantee that understudies with handicaps ought to be furnished with chances to understand their latent capacity. There is no subject to discrimination with students; they should participate in education and training on the same basis as a student without disabilities. Because of the advancement in the IT business, computerized innovations are effectively open and far-reaching, which permits utilizing them for giving understudies new chances. MODERN TECHNOLOGY HELPS STUDENTS WITH SPECIAL NEEDS. Exceptional innovation permits expanding the freedom of a specific—students freeing them from the constant need for direct teacher involvement. Implementation of technologies in special education allows simplifying communication and improves the academic skills of students with disabilities.

MEMOIR FOR EDUCATIONAL EXPERTS • People with disabilities can break the barriers with the help of using superior technology in education. Highly designed hardware and software are allowing students to get modern teachings. •

Teachers from various fields can adapt to the possibilities of a particular student with minimum effort and choose one of the dozens of available learning tactics designed to meet the needs of individual learners with the help of modern technology.

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BUDHAADITYA ADVISORS PVT. LTD. MSMEs and SMEs Appoint Budhaaditya as their Virtual CFO to get more Visibility and Reduce their Existing Business cost Indranil Roy | Business Connect regulatory compliances, financial consulting at cost-effective prices.

VISHNU AGARWAL Co-Founder

hile motivation is the catalysing ingredient for an entrepreneur, it’s the digital platform that creates a better outreach. In the business sphere, building sustainable trajectories or new dimensions, without an online presence is a largely strenuous job. On another hand, the manual process to manage the financial aspects of a Company is quite back breaking. Ingenuine innovations of the 21st Century has made the world increasingly connected. Virtual CFOs are one of the evolutionary services, propelling and streamlining growth of Companies. Leveraging on digital technology, it provides unlisted companies with the opportunity to increase visibility. Also, it facilitates companies with effective financial support and disbands the commitment and cost of a full-time CFO. Virtual CFOs also helps business strategise their operations to optimize their outcome. It helps business owners take control of financial requirements, streamlining the accounting function through cloud accounting, and incur reports on business progress.

Buddhaaditya Advisors Pvt. Ltd. is an emerging name in virtual CFO solutions. It provides unlisted companies and LLPs an opportunity for online expansion by listing the entity in their portal. Along with that, its virtual services include back-office support, www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

THE STORY OF INCEPTION The seeds of Budhaadityawas planted, by Mr Vishnu Agarwal (CFO) and Mrs Suman Agarwal (COO). The couple carries a deep understanding of the capital market and financial aspects. Mr Vishnu had an illustrious career spanning over 13 years, in the capital market, which built his expertise in several areas of marketing and finance. He is an alumnus of London Business School and contributed to leadership roles in several Companies before Budhaaditya. Contrarily, Mrs Agarwal is a practising Chartered Accountant, with 9 years of expertise in the field. During his last tenure as an investment banker, where his responsibility was to find companies in the unlisted space and present them before various Investors and Investment bankers, he found the task very difficult due to lack of organized data. “There were no such platforms where I could find the data related to the unlisted space in an organized manner”, confirms Mr Agarwal. He started working on his idea of Budhaaitya, but unfortunately, was struck by, the pandemic. COVID-19 rose out of the blue, disrupting and shaping a new way of life and everything else. Business graphs dropped and companies from all segments incurred losses. People across the planet were locked in homes, struggling for new ways of sustenance. However, people persevere; shortly, they shifted to survival strategies and opted for solutions to reduce cost.

One such innovative solution was compliance and administrative cost, which later became the stepping stone of Budhaaditya. Where many leaders faced desolation, the period presented Mr Vishnu the opportunity of a lifetime. Budhaaditya’s Virtual CFO platform reduces 50% of its clients’ business expenses. It eliminates roles of brokers in case of fundraising, aiding in saving clients’ money. Unlisted Companies can recruit them as their Virtual CFO and they will handhold new paths of progression, by reducing expenses while increasing their visibility. Clients will enjoy an outstanding exposure as the portal has a diverse visitor base that includes investors, investment bankers, professionals, research house, customer, vendors, industry leaders etc. Visitors, on the other hand, get free access to the master data, and details of owners of more than 20 lac companies and 1 lac LLPs that are registered in India. COMPETITIVE ADVANTAGES FOR CLIENTS “We are the only company in India that provides Virtual CFO services with the additional service of visibility”, proudly asserts Mr Vishnu. SMEs and MSMEs play an invaluable role in the country’s GDP. Not only because they open doors to employment, but they are also the face of innovation. However, they don’t get the deserved recognition or visibility, which eventually limits their growth. For such challenges, Budhaaditya creates solutions that add value to their growth as well as society.

SUMAN AGARWAL Co-Founder

The platform contains data for unlisted companies and LLPs that are categorized according to varied industries, states, etc. Other features include: •

Availability of financials and modellings

•

Company profile with details of charge created

•

Presentation of Management outlook

•

Display of products and services

•

Single window for all compliances

• •

Outsourcing of work Automation of workflow

The Company aids in Mergers and acquisitions. Since it adds considerable value and uniqueness to clients, Budhaaditya seeks out the right partners for individual businesses. Also, the platform provides clients with business plans that can shape the innovators’ thoughts and goals into a structure. Their services further extend to deal assistance i.e. liaisoning with potential customers, acquirers, targets and collaborators. Lastly, Due Diligence & Valuation - he Company carries out an in-depth investigation, verification and audit before entering into a transaction, as a part of their operational integrity. A CONSTANT ENDEAVOUR TO EXPAND Despite being new, Budhaaditya has made hasty growth. It has accommodated a goal-oriented team, who are integral to its efficiency. The collaboration between everyone has helped the Company feature almost 100 Companies in its portal. Within a year, Buhaaditya has thrived its business across 10 Industries. Also, it has introduced the ‘Atmanirbhar MSME video series’, which consists of video interviews. The first featured video was with, the BSE SME head, Mr Ajay Thakur.

The platform is built upon adept technologies, that enable clients to connect with the Company and get status reports. It has advance screening feature that helps to filter and search the desired company. Enlisted Companies have individualised dashboard containing everything from overview to financials, products and services. Visitor analytics help clients understand the traffic on their Company’s page. Financial Companies are separately displayed for a better understanding of the investor community. The page also contains short interviews with client’s management, which are available under the ‘Management commentary’ section.

Overcoming the challenges of 2020, Budhaaditya has put several landmarks while building potential for sustainable developments. In the next three years, Budhaaditya is setting the pitch, to become - a pioneering social media website. By the end of 2021, the Company aims to interview 100+ promoters across diverse industrial verticals.

PROVIDING END-TO-END GROWTH Virtual CFO is a prolific and cost-effective solution that helps business owners devise new areas of growth. Despite being a new player, Budhaaditya is growing at a good pace and providing holistic growth to myriad unlisted organisations. Due to its visitor’s network amongst varied communities, many potential SMEs and MSMEs have acknowledged increased lead generation and customer acquisition. Their back-office support helps clients take care of settlement clearances, record maintenance, accounting and regulatory compliance. Budhaaditya also helps in fundraising. Whether its IPO or private placement, the platform fosters fundraising from both sources - Equity or Debt.

ADVICE FOR ENTREPRENEURS

“India is ushering towards an era of evolutions, where MSMEs will be the integral contributor. As such, I’d urge aspiring companies to come forth with their plans, and build ways for reaching out to people beyond connections. Join us, register with us and let us cover this journey together”. - Mr Vishnu Agarwal. 49

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Grwoth

How To Set Up Franchises Business In India “How To Set Up Franchises Business In India” It is not always necessary you get a unique idea to start your own business. But it can happen that you have an industry/sector which really excites you, and you truly want to go for it, “you can” by all means go ahead and buy a franchise of that company and be your own boss. India is the 4th largest consumer goods and services in the global market. Setting up a franchise in India is a tried-and-tested approach to starting one’s own venture. An industry like fast food, education, healthcare, the automobile is known as some of the booming domains for setting up a franchise. The franchise business is one of those models that brands have adopted for expansion in India. There are many low-cost franchise businesses in India one can buy it. This is why we will be talking about How to set up a franchise business? HOW TO FIND THE MOST PROFITABLE FRANCHISE BUSINESS? In comparison to startups, franchises businesses have been found less risky because the business model has already proven successful. To set up a franchise business, we recommend you follow these steps. 1.

Find the area that excites your most.

Look for the right franchisor.

Come to an agreement.

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HOW TO GET A FRANCHISE BUSINESS UP AND RUNNING? If franchises business really truly excites, then you should explore a multitude of options on the internet. There are thousands of genuine groups in India today that connect interested entrepreneurs with franchise businesses, helping all the way from plan to floor. But, keep in mind making business success lies with you. To get a franchise business up and running, you should be very careful while selecting the right partner, understand the operational and financial expectations and be willing to diligently. Let’s deep dive into the above points to understand how one can value their franchising option.

#1. FIND THE AREA THAT EXCITES YOUR MOST. The key to getting success in any venture is to find out the area of interest. So, our first step would be – make a small list of franchises that really excite you.

“If you have experience in a specific area, that would be great. But not required” To buy a burger king franchise, you don’t need to have experience know making a burger Or a degree in teaching to open a kidZee center. Even if you have a degree or experience, either way, you will be hiring a team with the necessary skills and expertise.

While looking at the franchise option on your list, ask some questions like: “are you going to be equally passionate about the idea for the next 10 to 20 years?” “Are there opportunities for personal and professional growth?” “How does this help people’s lives at a large scale?” By doing that, you will eliminate a few of the businesses option from your list and point you towards the industry that really interests you.

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WHY DO FRANCHISORS CHOOSE YOU OVER OTHERS? Now you really want to own a successful franchise, but why would the franchisors be interested in you, whereas many others successful entrepreneurs want to come aboard? In general, franchisors look for a strategic partner in terms of personality, ambition, and work ethics. “If you have real estate access in major cities will be a major plus point.” #2. LOOK FOR THE RIGHT FRANCHISOR. You have identified the areas based on your passion, ambition, and budget, along with other factors. Now you are passionate about, start shortlisting businesses with franchising conditions and demand that match what you have to offer Before setting up a franchise business, you need to have detailed information about each franchise option, the owner, the product/service, and the business model. Speak to franchisees to know about their business functioning. This is one of the best ways to learn what it’s like to be a franchisee. You could ask questions like what challenges they faced in starting phase and how they have dealt with while running the business. How long did it take to make this business profitable? Were there any surprises found? After such kind of preparation, schedule a meeting with the franchisor and make sure that all your questions and concerns are answered. SUBMIT THE APPLICATION FORM. Whenever you approach the franchisor initially, you will have to fill an application form offered by the business and a letter of intent (LOI), which play a significate role in your application being approved because your application tells the franchisor how serious you are. Today, all application forms can be applied online, so take your time to complete them. In the form, you have to answer detailed questions like: how much experience do you have, what background do you have, finances, and more. You also need to prepare some documents such as: • The intended location of the business

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• • • • • •

Agreement of the property (if leased) An id proof (Aadhar, Passport, Voter Id) Updated resume. Past Bank statements as per their demand. ITR, GST, and TIN derails

These are just general documents; they may ask more. #3. COME TO AN AGREEMENT. Now we need to know the agreement of franchises. Most franchisors have a master agreement from region to region, which typically includes up-front cost, royalties, operational guidelines, renewal terms and grounds for termination, and inclusion and exclusion to the contract. In general, franchisors are strict about their agreement, but you can negotiate the terms and conditions depending on local laws, the size and reach of the franchisor, prevalent market conditions, what assets you bring to the table for them? Therefore, you need to do your homework about the industry, franchises, the specific business, will set you up for negotiation. With negotiations, if you can save a few percentages of royalty/ franchisees fee, can be amount to millions in a few years for a mid-to large-scale operator. DOCUMENTATION AND LAWS OF GOVERNANCE. Once the association is approved in principle, it’s time come to decide how to set up the franchise business entity. You can choose from LLC or LLP, based on the business segment, tax advantage, and state tax laws.

“Before heading toward contract finalization, seek legal counsel to confirm everything is in order.” Because there is no legislation that specifically regulates franchising in India, in the absence of specific legislation, the contract of franchises in India is covered by the Indian contract Act 1872 and the Specific Relief Act, 1963, which enforce the covenants of the contract and offer remedies in case of a breach. For international franchisors, it comes under the foreign exchanges management Act 1999 (FEMA) and other FDI rules as made by RBI. MANAGEMENT AND DECISIONMAKING. In order to be successful in the franchise business in India, a franchisee has to adhere to the standards set by the business. Therefore, franchisors look for those people who don’t just respect, but follow their company principal and culture. But you should be able to cultivate some freedom in the way you do things. This especially applies in India. Considering cultural diversity from region to region, the brand should be able to adapt to engage with the local costumes. Most international franchisees have to adapt the diverse culture to be successful. The crew you hire will play a crucial role in your success. Picking the right team members, providing the proper training, and developing a good relationship with them can help you make the franchises business work.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA