Special edition July 2022 by Business Connect

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BUSINESS ‘ESCAPADES’ THAT STOOD OUT FROM THE REST… Every time we release any issue, we recollect our mission and vision to create value for the entrepreneurial ecosystem. In this direction, we ensure the best possible efforts to do justice to our endeavors and here is the outcome! The most ‘extraordinaire’ happeni ngs and stories across the business landscape await your sheer attention. Created gracefully to fulfill our global readership’s expectations, this issue is different in several ways. Our exercise has always been to be the voice of some outperforming organizations scaling the ladders of success across the globe. In one or the other way, we are dedicating a considerable portion of our efforts, time, and energies to delivering these success narratives to our cosmopolitan readership to ignite the entrepreneurial fire in their hearts. This latest edition has been solely dedicated to the companies with a futuristic vision where their respective leadership teams are contributing in line with enhancing the business scope. Here, we are into recognizing and rewarding visionary business tycoons for their insightful strategies, calculated investment, exceptional business acumen and a lot more. Putting high hopes on this publication, we are adamant that our readership will be immensely benefited from it in the most assertive ways. So, look into our compiling picks from the business fraternity that have been flagging their names in their respective space while inspiring impassioned entrepreneurs as well as the business mavens with their optimism, insights, leadership, values and a lot more. The cover story is embellished with the narrative of Apex Insurance Consultant Ltd. which has been reshaping the risk management realm with its exclusivity. As Business Connect got the opportunity to interact with the leadership panel of the company, we dived into several unrevealed aspects of it. Sanjay Kalika Mishra and Vijay Arora are the leading figures of the company who had a tete-e-tete with our editorial team to share glimpses of their phenomenal journey with our global aficionado. We believe that their story will inspire our global readership with the most effective means, boosting their inner spirits. Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc, while providing motivational insights on a variety of subjects. We are eagerly looking forward to you relishing this specially curated issue as much as we enjoyed making it!

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

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TO RY RS CO VE

APEX INSURANCE

Table of Contents

A PHENOMENAL TRANSFORMATION IN THE RISK MANAGAMENT REALM

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SUCCESS STORY TVF success story: From YouTube Channel to India’s Biggest Entertainer

BRANDOPHILE Revolutionizing the Dynamics of Brand Promotion & Marketing Strategies

26 LIFESTYLE Documentaries That Will Change Your Life 6

CHERUBIM SECURITY FORCE LLP A Reliable Name For Prevention, Protection, Safety

30 TOURISM Highest Motorable road in the world

34 DAYANANDA SAGAR Celebrating Four Decades of Educational Excellence Marching ahead under a Visionary Leadership

TRENDING What Watches Do Billionaires Wear?

62 ROSSELL TECHSYS Redefining Benchmarks In The Aerospace And Defense Domain

INNOVATION Most Profitable Niches With Low Competition 2022

48 TECHNOLOGY Most In Demand Skills For The Future

GLOBAL ALUMINIUM PVT. LTD. An Emerging Market Leader In Aluminium Extrusion Manufacturing

DREAM CONSTRUCTIONS Creating New-Age Buildings And Long- Lasting Relationships

58 LAUNCHPAD New Tech Arrivals that can ease your life

CREATIVE WEB MALL PVT. LTD. The Provider Of Awe-Inspiring Web, Mobile, Enterprise Solutions And It Outsourcing Service

66 WATCHDOG Keeping An Eye To Provide The Impeccable Security 7

UP2DATE Be connected with the happenings around the world www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

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APEX INSURANCE A PHENOMENAL TRANSFORMATION IN THE RISK MANAGAMENT REALM Gulshan Praveen | Business Connect Risk management is a more realistic term than safety. It implies that hazards are ever-presented and that they must be identified, analyzed, evaluated, and controlled or rationally accepted. As Ed Seykota has versed, “Here is the essence of risk management. Risk is no more than you can afford to lose, and also risk enough so that a win is meaningful. If there is no such amount, don’t play.” Risk is an inseparable part of the business world it is its lifeblood for it. And success wouldn’t be achieved without taking risks, especially in this competitive world. Hence, it is clear that we cannot avoid risk, but we surely can manage it in the most efficient way possible. When we talk about the healthcare industry, risk management is one of the major needs of healthcare workers.

Cover Story doctors and the medical fraternity at large. At present, we are one of the bests in the risk management space owing to some of our well-strategized and pathbreaking achievements, namely:

Business Connect has been a great supporter of every business venture that is devoted to revolutionizing the business industry. We have an impeccable history of featuring numerous exemplary organizations in our portfolio. And here again, we are back with another tale of excellence, Apex Insurance Consultant Ltd. Our editorial team had an interesting and joyful session with the leadership panel of the company. The lead executives and founders of the company, Sanjay Kalika Mishra and Vijay Arora shared some unknown facts about the company with us and their overall journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our readers. We will be more than happy if the reader could encourage them to break their barriers and chase their dreams. Giving a brief introduction of the company, Sanjay affirms, “Recognized by the Indian Medical Association (IMA), Apex Insurance Company Limited (AICL) to date is the only genuine risk management company in the country thanks to its nationwide presence and operations. Formed under the aegis of the Indian Companies Act 1956 as a Limited company in the year 2000, AICL’s primary objective is to provide expert legal services and risk management exclusively for

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All-India presence, including strategic tie-ups with top insurance companies

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We are present all over India in a bid to support the doctor community across the length and breadth of the nation. We have also forged close tie-ups with India’s premier insurance companies to seamlessly safeguard the best interests of the doctor fraternity.

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Guided by the best medico-legal brains in the country

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The best medico-legal brains of India work with us, giving us the edge vis-à-vis the complicated and demanding medico-legal battles. Needless to say, we have successfully converted many complicated legal tangles into winning celebrations.

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24X7 services, that too at affordable prices

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Our 100% crisis management infrastructure allows us to offer 24x7 services at the doorstep, including online connectivity with our rich panel of experts. Our pan-India presence assures our members of receiving timely service anywhere and anytime all over the country. Not only this, our service is very affordable and specially customized to suit every pocket!

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Keeps you abreast of your profession

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We serve as a platform for the fraternity to stay in touch with national and international trends, burning issues, and safety features through our dedicated website, regular publications as well as events and consumer meets.”

Vijay Arora

Joint Director

Narrating the inception journey, Vijay asserts, “The company was started in the

year 2000 and was formally registered in the year 2001. Although initiated with a shoestring budget, we were confident of our future success since we were equipped with a hugely noble idea - of providing a safe and patient-friendly atmosphere for medical professionals by managing all their crises through our dedication and expertise. The choice to safeguard the interests of the medical fraternity came germinated with the rationale that in India, this is probably the only profession where there is a huge communication gap between the doctors and the patients. From top hospitals to doctors, no one in this vital profession can escape from crisis. That is why with Apex, we are the pioneers of the first organized effort that brought the crisis management possibility in India. Being

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the only risk management company for doctors in India, we have been hugely instrumental in bringing in all the investments, improvements and success that this critical domain of the medical profession has enjoyed in recent years.”

A GLIMPSE OF THE SERVICES •

Any legal tangles in any court of India are covered as part of our membership.

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We also cover all the cases arising from ‘Police Stations’, namely under sections – 304, 304A, 338, etc.

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Any case against our doctor members is covered free of cost (not necessarily pertaining only to professional negligence)

Free counter case/ defamation suit against any party who (falsely or in greed of money) harasses any of our member doctors. This option is up to the concerned doctor, if he decides to file any case, then we will be at his service, that too free of cost.

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Sanjay Mishra Joint Director

The insurance coverage is provided through the local branch to ensure complete transparency for our members. Free participation in our awareness seminars that are organized frequently. All documentation jobs like MTP registration, PNDT registration, hospital registration, etc., are offered at specially discounted rates. Our members are covered for all important Acts like PNDT, MTP, Labour, etc., which are not insured by any other company.”

MASTERS OF TEAM MANAGEMENT

The company is always ready for challenges to protect its doctors. As mentioned above, Apex is the first organized effort that brought the Crisis Management possibility to India. From a well-organized team of strategists to possessing the professional strength to access the magnitude of any crisis, to having the bandwidth to come up with a spontaneous plan, test the plan, and execute it efficiently, the team is equipped appropriately concerning every step. The team members feel proud and satisfied that Apex is always at the service of its members in any event of a crisis. Whether the crisis is predictable or unimaginable, their contingency planning is always in place.

“With more than 1.5 lakh panIndia membership, we have been fighting thousands of cases, with a 99% winning ratio. The fact that Apex does anything and everything in the legal domain for doctors is not only a statement but a commitment with proof.

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No fine lines, no gimmicks, zero dependence on the insurance company and commitments made by dint of its own strength and capacity has earned Apex the tag of being the only real crisis management company a doctor deserves. Our risk management venture is a one-of-a-kind effort and we believe in our concept that risk management solutions are essential for professionals in highpressure jobs. For years we are dealing with very challenging issues to solve risks for doctors. We have witnessed the scenario of doctor-patient relationships change very fast. Any death or critical injury arising out of medical treatment or procedure can often land the physicians in the court of law, both civil and criminal. The issues involving doctors are so complicated that even the courts need practical assistance from the bar to explain the complexities of the procedures undertaken. The important fact is, every day we are being proven right. To understand the complexities any doctor faces requires a very specialized professional via both medicine and law. Thus, our stress for medicolegal excellence is always a big hit. We are responsible for bringing the best experts in the medico-legal domain under our fold to ensure the doctors are safe to practice their profession without any fear.”- Sanjay Kalika Mishra.

SERVICES EMPOWERED BY QUALITY

The membership of the company entails the start and end of the selected period, which the members have chosen and paid for. The day they give us the charges, the coverage commences, and the cause of action or any case must start in that period only. In case any doctor has treated a patient before enrolling with it, and the case comes up during the membership period, it will be treated as premembership. To avoid compensation problems by insurance companies, it is advisable to continue renewing the policy.

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Membership highlights and coverage of difficult situations

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They enable the doctor community to emerge out of their conservative coverage and opt for a world-class one offered by the company that is recognized by the IMA.

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Be a part of India’s leading group of doctors. Cover yourself for 24 hours and for every problem which no other company covers.

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Anyone running a hospital recognizes how expensive the pieces of equipment are and how they have to depend on various companies for their maintenance. Apex’s service charge includes the legal AMC of every item of any medical setup set-up.

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They also cover the medical fraternity for difficult, unforeseen situations like:

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Coverage for cases arising from unqualified nurses as well as negligence on the part of doctors.

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Emergency advise in sudden unexpected death.

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Difficult situation management like OT table death.

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Management of post-death media trial.

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Management of cases of death due to anaphylaxis, SJS, Post-spinal meningitis, death during transfers, usual withdrawal of O2, etc.

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Management in cases like brought dead, police arrest, or false media reports.

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Vijay affirms, “A risk management company (that too for the medical community) has its own share of challenges as we need to help the fraternity understand the necessity of a professional risk management cover. For this, we are reliant on a potent combination of data and empathy. Being associated with doctors for 20 years, we are wellaware about their professional and personal challenges which facilitate us to solve their problems. Our core leadership value is empathy. It’s our responsibility to give our members something “valuable” with every interaction. We are not in competition with anyone, because we are not a product governed by clauses, terms and conditions. We are an expert support system that helps doctors grow without fear of falling into the trap of any litigation.”

LEADERS WHO INSPIRE

• Mr. Sanjay Kalika Mishra (Joint Director) An audio-visual professional destined to excel in a different world! Mr. Mishra, after a brief stint with an advertising firm, found his calling in serving doctors and other medical professionals in the country. The inception of Apex was based on his extensive research of the risk management scenario in India. At present, after two decades of hard work and consolidation, he has guided the company to a pole position in its respective domain. Under his leadership, Apex stands to be the only company in the world that has helped many underprivileged in broadening their world through opportunities to hone their career in such a top-notch organization. He believes in complete focus in whatever he does. He stands for going to his people and clients with conviction in his product and his intentions of delivering the utmost quality with honesty. Outside the purview of work, he is fun-loving and a dedicated family man. He is based in ‘Mumbai’, which he calls the ‘City Of Life’.

• Mr. Vijay Arora (CEO) Although he is the CEO of AICL, Mr. Arora loves to be called ‘Head Operations’. He holds an MBA from Delhi University and LLB from Meerut University. A motivational leader and true team player, he believes in doing what he does with an all-consuming passion. A firm demonstrator, he has been instrumental in inculcating to the entire team that there are no shortcuts to success. As an innovator, he has been a driving force in taking risk management in India to an all-new level. Although hugely successful, his humility and his “always approachable” nature for his clients and friends are among his most endearing qualities.

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WHAT’S NEXT?

Sharing the master plan for the coming future of the company, Sanjay assets, “We are thankful for all the appreciation and accolades we have received for our outstanding contribution in the domain of risk management for doctors. For over 20 years, through good times and challenging ones, making the medical community strong and risk-free has been the single most recognized hallmark of APEX achievement. Thankfully, we have been recognized and rewarded for our service to the medical community. We have won many national as well as international awards for our work. Even Forbes (magazine) highlighted us as an excellent service organization. All the awards we have received have motivated us to work even harder! Currently, we have more than 2.5 lakh active databases including working engagements of doctors and hospitals in India. Our increasing client base and net worth show that we are poised for a wonderful future in transforming this noble business to the next level.”

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Success Story

TVF success story: From YouTube Channel to India’s Biggest Entertainer India loves cinema and with time the way we entertain ourselves is changing. The days when people used to rely on television content only for entertainment are wrapped up. Now, we have several digital entertainment platforms which cater to every individual’s entertainment needs. Among these online digital entertainment houses, there is TVF which creates entertaining and relatable content for the age group of 18-35. With some of the most popular shows like Panchayat, Kota Factory and Pitchers, they have produced top shows of India’s entertainment industry lately. Let’s know more about one of India’s most loved online streaming platforms.

WHAT IS TVF?

TVF- The Viral Fever- is an online digital entertainment platform that offers original shows and videos relevant to Indian youth. Arunabh Kumar is the founder and the CEO (Creative Experiment Officer) of TVF. Some of the original web series of TVF like Pitchers and Permanent Roommates have got record breaking views and have been mentioned by IMDBs in the list of top 250 TV shows. In 2010, TVF Media Labs launched TVFPlay as a YouTube channel. TVF Media Labs is under Contagious Online Media Pvt. Ltd now. The company aims to appeal to the younger generation, which enjoys watching television entertainment. It was one of the earliest developments in the Indian digital entertainment sector.

Arunabh Kumar founder & CEO www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

HOW IT STARTED?

An IIT Kharagpur passed out engineer, Arunabh Kumar, joined the US Airforce as a research consultant and was ready to fly to Tokyo for the position. When self-awareness struck him while waiting for a trip to Delhi to finish up his visa requirements, he made the decision to follow his passion for storytelling. After returning from the airport, he resigned from his position and started searching for work at a production company. He ultimately secured a meeting at Shah Rukh Khan’s production company Red Chillies Entertainment after making numerous cold calls to many production companies. He requested an assistant post from Farah Khan. Red Chillies offered him the role of assistant director in Om Shanti Om, Deepika Padukone’s feature film debut. As a result, Red Chillies served as his film school where he could study and create. Arunabh was writing short films, working on documentaries, music videos, and ad films at the same time. He quickly understood that there was a need in the market for content that could be filled by his material, from a 30-second commercial break to a 3-hour film for adults between the ages of 18 and 35. Hence, he gathered his friends—some of whom shared his interest of storytelling—including Amit Golani, Deepak Mishra, and Biswapati Sarkar—and pitched the idea of creating small videos relatable to Indian youth to MTV. But MTV didn’t like the idea and the team decided to do a parody of MTV’s popular show Roadies. In 2012, the TVF’s released its first original video named Roadies. They intended to have a celebration after the video reached 100,000 views, but it quickly went viral and received 1.1 million views in only five days. Seeing this overwhelming response, the team decided to use YouTube as a platform for content distribution, and this is how the story of TVF began with Lights, Camera, Experiment.

HOW TVF MAKES MONEY?

TVF largely depends on YouTube and distributes most of the content through it. However, the revenue it gets from YouTube contributes to a small portion of total revenue. As per Growjo- a database company, currently the estimated revenue of The Viral Fever is $62.5 million each year. As a matter of fact, a large amount of revenue comes from brands which collaborate with them. Some of the brands which they have collaborated with are Unacademy, Tata Motors’ Tiago, Ola and One Plus. In the web series Tripling, TATA Motors’ Tiago covers a good part and OnePlus played an integral role in Humorously Yours series. Kingfisher and Ola received a mention in Pitchers and Permanent Roommates Season-2. These businesses collaborate with TVF because it appeals to a sizable youthful audience. By doing so, they want to have their audience identify their brand with the information on TVF. The companies refer to this as product placement, while TVF refers to it as brand integration. TVFPlay had more than 1.38 million new users as of March 2020. As a result, T.V.F. produces content to attract an audience, and marketers who want to partner with them pay to reach

this audience.

BUSINESS MODEL

The main target of TVF is millennials from the age group of 18 to 40 who are interested in watching Indian content relevant to them. TVF has a devoted following since it appeals to diverse youthful target segments through a variety of channels. TVF uses YouTube in addition to its own platform (TVFPlay) to distribute content. Besides that, in order to provide content for other

OTT PLATFORMS, IT ALSO COLLABORATES WITH THEM

The main activities of TVF are producing branded content on the web, running live events, TV shows, and web series, and offering production services. Its resources include original content, online platforms, TVFPlay, a YouTube channel, and cast and crew. It believes in delivering top-notch unique content that the audience can identify with.

TVF’S COMPETITORS

Apalya, YuppTV, Livestream, Spuul, Hantover, Dacast, Disney+Hotstar, iStreamPlanet, NexGTv, and iflix are some of the company’s rivals.

THE FUTURE AHEAD To improve its distribution and attract a larger audience, TVF has continued to produce engaging content and wants to work with additional companies and OTT platforms. They also have plans to create a theatrically released feature film. Their primary focus will be on differentiating web content for young people, which is their competitive advantage. 17

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BRANDOPHILE

By Priyanka Bhatia & Maddali Meru Mohit, Revolutionizing the Dynamics of Brand Promotion & Marketing Strategies

Puja | Business Connect

Rapidly mutating media landscapes and swiftly digitizing consumer behaviours have opened an unparalleled plethora of possibilities. However, many businesses find it difficult to adapt to this transition and engage with their consumers meaningfully, depleting their cash reserves in the process. Looking at the opportunity for companies to cater to the resultant demand for cost-effective crossdisciplinary expertise, Priyanka Bhatia along with her partner Mohit Maddali planted the creative seed of Brandophile in 2020. Today, Brandophile has emerged as one the leading entities in the digital marketing space that enables brands to tap into audiovisual branding, digital marketing, and retail experience design and bloom. With a team of young and vibrant professionals, the Delhi-based communications agency is actively catering to a wide range of domestic and global clients across industries such as Retail, Tech, Luxury Décor, Education, Real Estate, etc. The leading lady explained the idea behind the creation of Brandophile by saying, “Brandophile is an embodiment of our firm belief that when you perceive a need for something to happen but do not see it occurring, you should be the one leading the way. Before we became business owners, we saw a tonne of untapped brandbuilding and marketing opportunities with huge potential across new customer touchpoints that brands were unaware of.” “While most agencies view brands from merely a visual design lens, we approach them from a holistic, multisensory perspective. We bring to the table, our expertise in and understanding of how the various senses influence brand perception and consumer behaviour in digital and retail spaces,” she further added.

THE VISIONARIES PRIYANKA BHATIA – CO-FOUNDER

Extremely passionate, creative, and balanced mind with a “Never give up” attitude, the foundation of her character, Priyanka Bhatia leads Brandophile in the role of Digital Strategy Head. With her years of diverse experience in a variety of industries, she is playing a crucial part in shaping, controlling, and amplifying the digital footprint of Brandophile’s customers.

One of the guiding principles at Brandophile is to stay updated with new technological developments. A significant part of their media consumption routines involves reading peer-reviewed journals, periodicals, and other publications. The group also includes a variety of thinkers who are capable of combining creative solutions from a larger, multidisciplinary perspective.

THE INNOVATIVE WORK CULTURE

Brandophile is committed to fostering an environment where ideas, strategies, and innovation may flow freely because it believes in collaborative, inclusive growth. They appreciate and promote constructive input. By doing this, they turn each team member into a crucial player in the pursuit of their goal and the expansion of the business.

ACHIEVEMENTS AND MILESTONES ON THE WAY

The continual provision of top-notch customer service and the creation of cutting-edge communications roadmaps that produce results have been Brandophile’s primary areas of focus since its inception. With God’s grace, they have received recognition and acclaim for their efforts in this domain –

MOHIT MADDALI – CO-FOUNDERS

Mohit Maddali is leading Brandophile as the head of the brand strategy. He is a multiinstrumentalist composer with extensive expertise in managing brand strategy and brand experiences. He excels in crafting roadmaps that yield maximum impact.

BRANDOPHILE’S INSIGHTS ON THE SIGNIFICANCE OF R&D AND TECH ADVANCEMENT

Research forms the backbone of Brandophile. Everything the business does revolves around it. The full range of its service offerings and the subsequent growth are supported by data-driven decision-making. The team conducts comprehensive and multifaceted research on everything from audiovisual brand www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

design to digital marketing strategy in order to provide clients with creative, well-informed solutions that produce quantifiable outcomes. They also carry out developmental testing to evaluate the multidimensional impact of the solutions they offer, in addition to secondary research, pre-campaign testing, and postcampaign analytics. The team has been able to maintain the high standard that their clients need because of their strict dedication to R&D across disciplines.

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Priyanka Bhatia has been featured among the Top 10 Women in Digital Marketing by Women Entrepreneur magazine. Inner Review Magazine has placed Brandophile as one of the Top 10 Branding Agencies in India.

BRANDOPHILE’S FUTURE OUTLOOK

There is an ongoing shift towards expanding the service offerings through partnerships and talent acquisition across domains like aromachology, neuroscience, AR & VR. In order to engage with consumers more deeply and meaningfully, the leading team intend to develop Brandophile into a multimodal communications firm that creates custom digital and retail experiences for brands.

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Lifestyle

Documentaries can be an incredibly powerful tool when it comes to learning new things, and if you’re looking for some of the most impactful and thought-provoking documentaries out there, we’ve got you covered. From investigative pieces that take a deep look at complex social issues to inspiring stories that show us how to live our best lives, these documentaries will have a lasting impact on your life.

MINIMALISM DOCUMENTARY

"Minimalism: A Documentary About the Important Art of Living Small" is a documentary that explores the minimalist lifestyle and its benefits. The film follows people who have adopted this way of life, and provides an in-depth look at how they've been able to improve their lives. "The Minimalists" is another documentary that dives deep into the minimalist lifestyle. This film follows people as they go through a 28-day challenge to see how much they can simplify their lives. After watching this documentary, you'll be more inspired to live more minimally yourself!

BLACKFISH DOCUMENTARY

Blackfish is a documentary that documents the captivity and maltreatment of killer whales in the captivity of SeaWorld. The film has elicited a great deal of critical response, with many people believing that it provides an accurate portrayal of the lives of these animals. Some people have argued that the film may inspire people to stop visiting SeaWorld, while others have asserted that the film is inaccurate and sensationalised.

EARTHLINGS DOCUMENTARY

Earthlings Documentary is a film that will change the way you think about the environment. The film follows three different people as they try to make a difference in the world. They all have their own unique story to tell and their experiences will challenge your ideas about the world we live in. The film is narrated by Leonardo DiCaprio and features appearances from such celebrities as Al Gore, Bono, and Madonna. It is a powerful documentary that will leave you feeling inspired to make a difference in the world.

AN INCONVENIENT TRUTH DOCUMENTARY

In 2007, a documentary called An Inconvenient Truth was released. The film is about the dangers of climate change and how we're contributing to it. It's based on a book by the same name, which was written by Al Gore. Since its release, the film has won several awards, including an Academy Award for Best Documentary Feature. If you're interested in learning more about climate change and the things, we can do to help prevent it, watch An Inconvenient Truth. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

THE TRUE COST DOCUMENTARY

Documentaries are a great way to learn about the world around you and to have your opinion changed. The True Cost Documentary is a documentary that takes a look at the true cost of products we use every day. The film exposes the true environmental and human costs of our society’s dependence on oil, and how we can begin to change things for the better.

LIVING ON ONE DOLLAR DOCUMENTARY

Living on one dollar is a documentary that will change your life. The documentary follows individuals who have decided to live on a dollar a day and see how they are able to get by. The documentary provides an interesting look into the lives of people who are living below the poverty line and shows how they are able to make it work. The documentary is an excellent way to learn more about poverty and how it can affect the lives of people.

MAN ON WIRE DOCUMENTARY

If you're looking for a documentary that will change your life, look no further than Man on Wire. This documentary tells the story of Philippe Petit, who in 1974 became the first person to walk on a wire between the two towers of the World Trade Centre. The film is gripping and inspirational, and it'll leave you wondering how you ever lived without experiencing such an adrenaline-pumping feat.

MARCH OF THE PENGUINS DOCUMENTARY

This documentary films take you on an emotional journey, providing a new perspective on events and people you know. March of the Penguins is a documentary about a penguin expedition travelling through the Antarctic ice sheet. The film follows the penguins as they navigate across vast expanses of treacherous terrain, encountering dangers both natural and man-made along the way. March of the Penguins is an aweinspiring glimpse into the lives of these resilient creatures, and will leave you feeling inspired by their courage and resilience.

WHEN WE WERE KINGS DOCUMENTARY

People were incredibly impressed with the When We Were Kings Documentary after watching it. The documentary provides an interesting and insightful look into the history of Zambia and its people. The film is compelling, and tells a lot about Zambia and its culture. The documentary is definitely a recommendation to anyone interested in learning more about Africa.

MINDING THE GAP DOCUMENTARY

This stunning documentary tells the story of Vicky Krieps, a 44-year-old mother of four from Belgium who has spent her entire professional career working with refugees and immigrants. Over the course of four years, Krieps films her interactions with families living in makeshift camps in Greece, documenting the human cost of Europe's refugee crisis. The footage is wrenching, and it quickly becomes clear that the situation is far from resolved. Minding the Gap is both devastatingly honest and profoundly inspiring, and it will leave you questioning everything you thought you knew about immigration and refugees. If you're looking for a film that will change your perspective on these issues, Minding the Gap should be at the top of your list. 23

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CHERUBIM SECURITY FORCE LLP A RELIABLE NAME FOR PREVENTION, PROTECTION, SAFETY Indranil | Business Connect

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Security as a service has been a priority since the dawn of human civilization. We have implemented it for the safekeeping of people, structures, as well as valuables. With time, there have been significant positive developments, but private security is still essential for protecting a nation’s institutions, critical infrastructure systems, and enabling business continuity during critical times. Developing countries like India have always relied on private security to protect businesses and resources, conduct investigations, perform pre-employment screening, and many other functions. Since the global pandemic, the need for security has increased manifold. Security personnel are now considered “critical workers” for many purposes, including safety and security. Threats have increased in the industry, making proactive security services necessary. Cherubim Security Force is an acknowledged firm for end-to-end services. With cutting-edge innovations and passionate employees, the firm gives clients the “eyes of protection.” FOR ALL OF YOUR SECURITY NEEDS Cherubim offers a wide range of specialized services tailored to each client’s particular requirements. A structured risk management strategy should be in place as part of the culture of any company. They do this to manage and diminish any detrimental incidents while continuing to work effectively and in compliance with the law. Cherubim upholds moral standards and ideals to guarantee that the clients’ varied needs are met, along with security reconnaissance. It offers a uniform delivery level across all aspects of security, including physical security, electronic surveillance, housekeeping, FMS, security audits and planning, bodyguards, and lifeguards. The firm is steadily expanding its footprint across the country. The company works with a diverse range of clients, including industrial, residential complexes, hospitality, and shopping malls. Its experience and excellence complement its team of well-trained professionals that uphold the highest standards for business practices professionally and ethically. They promote the ideals of trust, honesty, and integrity and serve a wide range of leading brands throughout the subcontinent. DELIVERING AS PROMISSED The emergence of “New India” has led to the evolution of numerous reformative policies, shocking PSAs (Private Security Agency). The hailstorm that swept over this decade, leaving some swirls in its path, such as demonetization, COVID-19, and others, is driving PSAs towards digital platforms for statutory compliance as well as managing the entire gamut of running a company. While benefits eventually materialize as cash flows are streamlined and regulatory provisions receive the proper inspection, making operations more time-bound, there is undoubtedly a growing level of competition. For PSAs to be effective and thrive, they must 27

adhere to the rapidly evolving digitalization, innovations in access control, and client behavior. Cherubim is acknowledged for walking its talk. It promises to deal openly and honestly with customers, staff, the government, and other stakeholders, upholding the moral philosophies and ideas of its forefathers. They emphasize continuous innovation to stay abreast of technological advancements while adhering to statutory compliances. CULTIVATING VIGILANT PERSONNELS There is a saying, “There is only a thin line between safety and security.” A place’s security depends on who is watching over it. A security professional must ensure that residents are at ease so that they can concentrate on critical tasks. For that, they must go through rigorous training and have the necessary tools. This makes them effective, retain leadership qualities, be more interactive, informed on incident response and be confident in every situation. As a PSA, training its people has been an integral investment for Cherubim. They adhere to the 5D principle (Deter, Detect, Deny, Delay, and Defend) to train their personnel. To rigorously sharpen their axes, each member undergoes training as per the PSAR Act 2005, with special emphasis on access control, firefighting, first-aid, IR, attitude and soft skills, etc. Training specific to their deployments is also carried out. Cherubim’s training program is extensive and includes Generic/Post Duty Training, Bomb Threat Training, Access Control Training, Emergency Crisis Training, Fire Fighters Training, Evacuation Drill, Traffic Management Training, Financial Instrument Transfer Training, and more. The firm strives to excel in its commitments; it keeps its resources up to the mark. SPEARHEADING AN ASCENDING TRAJECTORY Cherubim was established in 2012 and is moving toward sustainable prospects under the tutelage of Lt. Col. P. J. Joseph (M.D.). Due to the episodic market hurdles, navigating this trip over the past 10 years has surely been a trial by fire. But soldiers are renowned for never giving up, no matter what. Under Col. Joseph, Cherubim has grown throughout the subcontinent, and the company has won major awards. In fact, Corporate Vision has recently listed Cherubim as one of the illustrious victors of its Security Awards 2022. They were awarded the “Best Manned Security Solutions Provider India” title in recognition of their effective performance in the private security industry. As we know, the true essence of leadership lies in constantly surpassing limits. Cherubim is also striving to attain new heights. They have the required resources and practices, and although the future remains unknown, they will surely have a fruitful future. We wish them all the best for the milestones they will achieve. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

CHERUBIM TEAM

Door No. 4/703, 1st Cross, 3rd Main Road, Chandrasekar Avenue, Okkiam Thoraipakkam, Chennai - 600097 E mail: info@cherubimsecurityforce.com Website: www.cherubimsecurityforce.com

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Tourism

Highest Motorable road in the world

nyone who appreciates adventure, travel, visiting new areas, or, for that matter, motorcycling will be piqued by the mere thought of traveling to the highest motorable road. The highest motorable road in the world is an extraordinary place; there is nothing quite like standing at the top of a world-class motorbike ride that gets you closer to nature and gives you the sensation of being at one with the machine. I hope this article will give you an idea of what the highest motorable road entails, where the world’s highest motorable road is located, and also know about the highest motorable road in the world. 19300 feet. This 52-kilometer black-topped road will connect numerous significant settlements in Eastern Ladakh's Chumar area. According to sources, the road was built significantly higher than the Siachen Glacier (17700 feet) and the Khardung La Pass (17582 feet) near Leh. With this, India has broken Bolivia's 18953-foot road record.

What is the Highest Motorable Road? The term motorable road is used to refer to a roadway that is accessible by motor vehicle. It is a road that can be driven on (a motorable road) using any motor vehicle. The highest motorable road is a road or trail used for travel by land vehicles such as cars, trucks, or motorcycles. Although an ordinary road can be used at any point on its length regardless of altitude, a motorable pass or passable is one where the slope is no more than 10%, that is, it climbs at most 100m over 1000 meters horizontal. The topographical definition of a motorable pass is that it has a minimum of 30m for the lowest point under any portion of the route with a roadway in all directions.

1. Umling La or Umlingla Pass — 5,883 m (19,300 ft.) The highest motorable road of the world, Umlingla pass or Umling La, linking Chisumle and Demchok villages, was completed and inaugurated by BRO in 2017. Umling La pass is approximately 105 kilometers from Hanle Village and 235 kilometers from Leh. A route from Hanle to Photi La Pass and Photile Village is possible (57 km). Follow the trail from Photile Village to Umlinga La, and pass for about 50 kilometers at an elevation of 19300 feet. You will cross two bridges/water crossings from Photile Village to Umlingla Pass. Another route from Ukdungle village exists. But it is mostly dirt with only a few kilometers of asphalt.

Where is the World's highest motorable road located? Umling La or Umlingla Pass is India's world's highest motorable road; the Border Roads Organisation (BRO) has completed the construction of India's and the world's highest motorable road, breaking Bolivia's previous record. This route runs across Eastern Ladakh's Umlingla Pass, which is built at the height of

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2. Road to Uturuncu – 5,777 m (18,953 ft.) Until India opened up Umlingla, the road to Uturuncu above col in Potosi, Bolivia, was considered the highest motorable road of the world at a staggering altitude of 5,777 meters or 18953 feet. This route has drawn cyclists from all over the world, and it is unquestionably the world's highest cyclable road. The road was built to help people get to a sulfur mine. Suppose you live in India and have visited the high villages of Ladakh and Spiti. In that case, you'll notice that the roads to Uturuncu are mainly driven by locals and tourists who are used to driving in such trans-Himalayan terrains. 3. Marsimek La or Marsimik La – 5,582 m (18,313 ft.) Ladakh is also home to the highest motorable roads in the world. Marsimek La, also known as Marsimik La, stands at 5,582 meters above sea level (18,314 ft). The elevation claimed by BRO is 5,777 meters (18,953 feet), but the new measurement is correct. The Chang-Chemno Range, east of Leh, is home to this mountain. Sonam Paljore, a former Everest, oversaw the construction of the road in 1983. Marsimik La is just 4 kilometers west of the Indo-China border. China has also constructed a six-lane highway that stretches to the frame, only 10 kilometers beyond the pass. After obtaining permission from the Deputy Commissioner's office in Leh, civilians can use the pass. To get to the pass, you must travel via Pangong Lake, about 20 kilometers away. The road is primarily a dirt path, but it is undoubtedly motorable. SUVs and motorcycles have been seen driving up to the pass, and people have also successfully traveled on their rudimentary scooters. 4. Semo La – 5,565 m (18,258 ft.) Semo La, the world's fourth- highest motorable road and is located at an elevation of 5,565 meters in central Tibet (18,258 feet). It was supposed to be the world's highest motorable pass for many years. People believe the roads to Umling La and Marsimik La are all gravel, but Semo La has a proper metaled road. In late 2015, 206 Provincial Road (S206) that leads to the top was paved. The path leads to the Changthang region of Tibet. When the Southern route is unusable due to mud, this path is used to reach Western Tibet and Mount Kailash. 5. Mana Pass – 5,610 m (18,406 ft.) The Mana Pass in Uttarakhand is the world's fifth-highest motorable pass. It is located on the border of India and Tibet. The pass's proper height is now disputed, as it is with all other access. Mana Pass is located at an altitude of 5,545 meters (18,192 ft). However, on the Indian side, a well-graded gravel-dirt road rises to 5,610 meters (18,406 feet), making it India's second-highest motorable road and the world's third-highest motorable road. This will be fourth on the list because we are counting the highest motorable passes (not the highest motorable routes). The route is terrific because it passes through the Nanda Devi Biosphere Reserve in the Zanskar mountain range. You'll also live by Deo Taal, which is a sacred lake. Except for September, the lake, the source of the mythical Saraswati River, remains frozen all year. 6. Photi La – 5,524m (18,124 ft.) Photi La pass, located in India's Ladakh region at an altitude of 5,524 meters (18,124 feet), is the most recent unknown entry into the world's highest motorable passes or roads. Photi La is about 30 kilometers from Hanle, a breathtakingly beautiful spot in Ladakh's Changthang region, and about 30 kilometers from Tso Moriri Lake. Ladakh's Changthang area is where you

can find it. Hanle, a small village known for its observatory, is about 30 kilometers from Photi La. If you continue after crossing the pass, you will arrive at Umling La via the same route. 7. Dongkha La or Donkia La Pass – 5,486 m (17,999 ft.) Dzongkha La, also known as Donkin Pass, is the seventh-highest pass in the world, connecting Sikkim, India, and Tibet at the height of 5,486 meters (17,999 feet). This pass is located in North Sikkim, near Tso Lhamo Lake, also known as Cholamu Lake (the world's 14th highest lake). Along with glacial lake Khangchung and Gurudongmar Lake, Tso Lhamo Lake, also known as Cholamu Lake, is one of the Teesta River's three sources. The Dzongkha La or Donkia La Pass is about 10-12 kilometers away. The Indian Army maintains control of the pass. A special permit is required to visit this mountain pass. Permits, like the Mana Pass permit, are challenging to obtain. It's all due to the pass's proximity to Tibet's border. 8. Kaksang La – 5,438 m (17,841 ft.) Next on the list is the "Kaksang La" pass, located in the Changthang region of Ladakh at an altitude of 5,438 meters (17,841 feet). It appears on the route from Mahe to Nama – Chusul – Pangong Tso when ascending from Mahe ahead of Chumathang near Tso Moriri via Hora La Pass. There are two gorgeous lakes called Yaye Tso and Mirpal Tso on the way from Mahe to Nama – Chusul – Pangong Tso that will take your breath away just by looking at them. To visit the Nama – Chusul region in Ladakh, you'll need an Inner Line Permit, but Indian nationals have a better chance of getting one. Please remember that the Army may refuse to let you travel on this route, even if you have permits, and may send you back from the checkpoint if they believe it is unsafe for civilians to continue. 9. Khardung La – 5,359 m or (17, 582 ft.) Finally, there's Khardung La, the region's most well-known and divisive pass. In a Google search for the world's highest motorable pass, Khardung La is likely to come up. This Ladakh pass is one of the world's most popular tourist destinations and undoubtedly one of the most photographed. Every visitor to Khardung La snaps a photo in front of the 18,380-foot-tall sign. Don't be fooled by the internet or billboards. This is the world's tenth highest motorable pass. At 5,359 meters above sea level, Khardung La is the highest point in Bhutan (17,582 ft). It runs from Leh to Siachen Base Camp and the Nubra Valley. So, avoid the magnets and keychains commemorating the world's highest pass the next time you visit Khardung La. Alternatively, you could buy them all for the sake of having fun! 10. Chang La – 5,360 m (17,586 ft.) Most of you will be surprised to learn that the answer is a resounding YES! Chang La is higher than Khardung La, and Chang La is the tenth highest motorable road of the world. It is situated at 5,360 meters in Ladakh (17,586 feet). You'll pass through Chang La on your way from Leh to the stunning Pangong Lake. On the summit, there is a temple dedicated to Changla Baba. Locals recommend that you seek his blessings before embarking on your journey because the temple is decorated with colorful Tibetan flags. The Indian Army guards and maintains the pass, and visiting Chang La requires an ILP. Thousands of tourists visit Ladakh each year to see Chang La. A few brave souls only attempt the Chang La route from Leh to Pangong. Don't you think cycling over one of the highest passes would be thrilling?

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Celebrating Four Decades of Educational Excellence Marching ahead under a Visionary Leadership Puja| Business Connect

The pioneer in educational excellence, Dayananda Sagar College of Arts, Science, and Commerce (DSCASC) is one of the premier educational institutions located in Karnataka, Bengaluru. The institute was established in 1978 under the aegis of the MGVP trust. Currently, it offers 3 PG programmes (MBA, MCA, and M.Com.) and 4 UG programmes (B. Com, BBA, BCA, and B.Sc.) that are all affiliated with Bangalore University.

Shri R. Dayananda Sagar, a visionary educationist, industry leader, and philanthropist, was the founder and Chairman of this College. He founded Mahatma Gandhi Vidya Peetha (MGVP) trust in early 1960. A series of educational institutions were started under this trust, aptly called Dayananda Sagar Institutions. Today, it is headed by the able successors of the founder Dr D. Hemachandra Sagar, and Dr D. Premachandra Sagar to take it to new heights of Educational Excellence. The institution has an imposing history of innovative education, with a comprehensive range of programs right from KG to PG to PhD in a broad spectrum of disciplines that include Engineering, Dental Sciences, Biological Sciences, Pharmacy, Health Care, Nursing, Allied Health, Information Technology, Arts, Commerce, Business Management, etc.

THE VISIONARY – DR NAGARAJ SHENOY

Under the leadership of Dr Nagaraj Shenoy, Principal & Director of DSCASC, the institute is honing future leaders and entrepreneurs. He has over 25 years of experience in Engineering and Management colleges. In academics, the visionary did his graduation in Civil Engineering and earned Two Doctorate Degrees for Research Works in the Management domain. He was honoured with the prestigious “Nadaprabhu Kempegowda Award” in 2018 and received fellowships from The Institution of Engineers (India) and the Centre for Education Growth and Research (CEGR).

Dr. NAGARAJ SHENOY Principal | Director

USPs OF DAYANANDA SAGAR

A unique business incubation centre, called ‘DERBI’ encourages entrepreneurship among students. Through this centre, many students have started their own businesses and received funding. AIMA Biz Lab - a Business Simulation lab for Commerce and Business Management programs, has been initiated by the institution. In Bengaluru, this is the only second lab of its kind. This would provide the students with a business-like scenario to experiment with. They can access this feature on both their laptop and mobile device. The “Blacbook Thought Leader Speaker Series” is a unique opportunity for students to meet with young & successful firms, during which entrepreneurs who have been featured in Forbes’ “30 under 30” list, share their experiences and key takeaways with the students. This activity aims to inspire young minds to think creatively, investigate societal issues to offer answers, and find a niche for their business pursuit. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

“DSI Insights” - a knowledge portal that features the latest business opinions and thoughts from distinguished experts on the most critical business subjects. Students, professionals worldwide, and managers can use it for free to find solutions to the most recent problems in finance, marketing, strategy, supply chain management, and technology. These initiatives have made DSCASC an Institution of high reputation. On the campus of Dayananda Sagar Institutions, there are students from several states and different countries. Students from any location or linguistic background can feel at home in this diversified setting. In addition, the institution houses centres to teach a few prominent foreign languages. The institution’s culture has been carefully developed to be one in which individuals can communicate, express themselves creatively, and grow while using a variety of languages.

GOVERNMENT INITIATIVES IN THE EDUCATION SPACE

To promote higher education, the government is launching several initiatives. This includes providing scholarships to underprivileged student communities and providing particular book banks. Additionally, the government encourages students to enroll in MOOCs (Massive Open Online Courses) on platforms like NPTEL and Swayam. DSCASC is effectively using all these measures by Government. They have currently become a guiding light for all the underprivileged students to avail various scholarships and make the best use of the books in the library.

SIGNIFICANT OBSTACLES IN THE POST-COVID ERA

FACILITIES OFFERED BY DSCASC

Located in the heart of the city, on a spacious, green campus. DSCASC has all the student-related amenities within the campus. It has– • • • • • •

State-of-the-art Digital Library e-Learning Resources Wi-Fi-enabled campus Excellent, unmatched sports facilities Environment That Supports Entrepreneurship Incredibly diverse, heterogeneous mixture of students

ACHIEVEMENTS AND MILESTONES ON THE WAY

The institution gained the Grant-in-aid status in 1983. New programs were being introduced to meet the demands of the market. The institution received 2F and 12B recognition from the UGC in 2015. The institution successfully finished its third cycle of NAAC accreditation in 2018. It is ranked among the ‘Top 10’ degree colleges and has developed a reputation as one of the most prominent Educational Institutions in Bengaluru.

PAINTING THE CANVAS OF DSCASC’S FUTURE

In the next five years, the institution is planning to attain an Autonomous status. This would pave the way for the college to implement all the ideas for an Institution of Excellence. Then, the college wishes to reach within the ‘Top 50’ in the NIRF ranking. They plan to increase their research output with funded projects, consultancy, and training. They plan to enhance students’ social orientation to make them the assets of society.

The education industry has experienced significant disruption due to COVID. Only online classes were an option, and numerous extracurricular and nonacademic activities were carried out via the Zoom meeting platform using the students’ creativity. The primary obstacles in using the online teachinglearning model are maintaining focus and keeping students’ interest. They have been holding several counselling seminars and soft skill training workshops to assist students and staff in comprehending and adjusting to the altered situation.

GIVING BACK TO THE COMMUNITY

THE EVOLVING MARKETING TRENDS

WORDS OF WISDOM Always keep learning and keep moving throughout your life. This is the only way you can keep growing irrespective of the disruptive changes in the World.

Ever since the technological changes started taking unprecedented rapid pace, the whole market situation, flooded with disruptive innovations, created a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world. DSCASC encourages students to be highly flexible, multi-skilled, and innovative to survive and excel in this trend. Their main aim is to help students acquire critical thinking abilities, problemsolving skills, and entrepreneurial attitudes to maintain their competency in a relevant and long-lasting manner.

The institution has established an ISR (Institution Social Responsibility) Cell to educate students about the many societal issues and encourage them to act on them. In accordance with it, students frequently go to Government Schools to learn about their problems and offer solutions. The institution organizes student visits to orphanages and old age homes to donate some needy materials. Additionally, it intends to sensitize the students toward Social Service.

INSIGHTS ON THE SIGNIFICANCE OF R&D

The education system primarily performs two functions: disseminating existing knowledge and creating new knowledge. The first one in this is accomplished through classroom lectures, but the second one is achieved only through the conduct of research. Without research, an institution stagnates and could eventually become obsolete. The story of Nokia, the No. 1 brand in the world, which went out of business in 5 years is a classic illustration of the effects of ignoring research. The faculty members at DSCASC are required to produce research articles routinely. Under the supervision of faculty members, students are also encouraged to present research papers at national and international conferences. 35

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Innovation

MOST PROFITABLE NICHES WITH LOW COMPETITION 2022 When it comes to making money online or starting a business, it is critical to choose a niche which is in demand and doesn’t have many takers. Once you got into such niche, your online business is likely to grow sooner. Your niche competitors are your real-life competitors, and it directly affect you what they do and how efficient they are at it. If you’re already in a niche with low competition, then you’re lucky. But don’t think this will last forever; newer ones are always replacing old ones, and new niches always pop up. That’s why it’s important to research and find out if your niche has enough potential to make you a steady stream of royalty checks every month. Let us look at the most profitable niches with low competition in 2022. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

1. MAKING MONEY ONLINE

The first item on this list is Making Money Online Niche. The majority of online businesses are constructed entirely on the internet. Affiliate marketing, affiliate web promotion, and other related tasks are just a few of the many online money-making niches available. In this low-competition niche, one of the best places to start with is a small website and gradually advance as you increase traffic, popularity, and the quality of your online presence. Customers looking for ways to earn money from home or their computer will automatically be drawn to websites related to making money online.

2. TRAVEL

If you love travelling, one of the best niches to start with is travel. Because so many people consider traveling to different locations but are unsure which locations are suitable and affordable. The travel site offers a lot of potential customers, making it one of the most lucrative niches for you as a blogger or website owner. The low competition focus strategy is one of the best specialties to start with if you want to start a travel blog or website.

3. PERSONALITY DEVELOPMENT NICHE

One of the niches with little competition is personality development. The market for personality development is enormous and widespread, and this specialty includes human psychological, physical, mental, and spiritual thoughts. By providing a wealth of insightful advice on enhancing one’s personality and generally being a better person, will assist others in developing their personality. With the help of this knowledge, you can start your own Personality Developmentrelated blog and start earning money online. 36

4. ONLINE DATING NICHE

One of the markets with little competition is online dating. Many people lack a website, blog, or another type of website that specializes in the dating niche. Most potential customers in the online dating niche are also looking for ways to work from home. This low competition niche is one of the best niches to start with if you’re looking for a niche that generates a lot of income. This one will allow you to earn significantly more money compared to other niches.

5. FITNESS AND HEALTH NICHE

This low-competition niche is one of the best to start with if you are interested in fitness and health. Many people in the health and fitness industry have various opinions on nutrition, fitness, and other related subjects. Many people in this market are searching for fitness and health advice from renowned professionals. Another group of individuals in this market are looking for healthy food recipes that they can prepare and consume without worrying about the negative side effects of some foods.

6. PET-RELATED NICHE

Pet-related niche is one of the niches with low competition. Pet owners are always in need of various things related to their pets. This niche is also a big market for people who have pets and want to know about pet products. Pet-related niche will give you a lot of potential customers, as there are a lot of people who own dogs and other pets, and they are searching for information about their animals from experts. Having a website related to pet-related content will also attract potential customers from this niche!

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7. ECO-FRIENDLY PRODUCTS NICHE

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People now seem to be more aware of their impact on the environment. As a result, consumers are becoming more and more interested in eco-friendly and sustainable products. One of the newest lucrative industries with little competition is this one. Due to this niche’s recent popularity, there is currently a great opportunity to earn money online in a market with little competition. The amazing thing about this niche market is that despite the low search volume, there is easy-moderate competition for terms with a high CPC.

8. PERSONAL FINANCE NICHE

People must manage their finances or acquire the funds they require for significant outlays. Financial services like personal loans, mortgage refinancing, credit scores, or debt relief become necessary.

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This market is currently in its initial stage, making it one of the best niches with low competition. Due to its recent popularity, all those interested in personal finance are advised to start their blog and make money online with their knowledge and skills! www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

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AN EMERGING MARKET LEADER IN ALUMINIUM EXTRUSION MANUFACTURING

Puja| Business Connect

GLOBAL ALUMINIUM PVT. LTD.

Anil Kumar Agarwal

Chairman & Managing Director

Founded on the vision to become the world’s most reputed and leading brand, successfully helping businesses with the multiple verticals of products and value-added services, GAPL today stands as one of the pioneers in Aluminium exporting for different companies to nations like the USA, UK, Germany, Canada, France, Spain, Australia, Turkey, Middle East, Kuwait, Argentina, Brazil, China, and Russia.

has created a distinct mark in the industry. The ISO 90012015 & ISO 14001:2015 certifications credited to its name symbolises GAPL’s uncompromised adherence to stringent quality measures and demonstrate its processes’ excellence. Following are some major differentiating factors that make the brand stand out – • GAPL has 100% in-house testing facilities for quality and finish. • It has a vast network in PAN India, allowing easy contact and support for better service. • There is the advantage of in-house value addition of surface coating and machining, which helps reduce the transit time and handling of material that avoids damages, enhances the quality, and promotes accountability for the quality of the product. • It is a team of vital solid technicians who understand the customer’s needs, suggest the best possible course, and attain the ultimate satisfaction of customer needs. • The company also emphasises customer relationship management. It believes in building long-term business relations with its clients and can proudly say that since its inception, no client has opted out of Global Aluminium.

EMERGING AS A GLOBAL DIFFERENTIATOR Working on its mission to cater to a diverse and dynamic market, both domestic and global, for value-added extrusion and aluminium extruded downstream products, GAPL

AREAS OF EXPERTISE As a dominant player in aluminium extrusion manufacturing solutions, Global Aluminium has developed a robust portfolio to cater to the complex global needs with an

The comprehensive solution provider for Aluminium extruded products, Global Aluminium Private Limited (GAPL), for almost three decades, has aced as a brand operating two advanced automated aluminium manufacturing facilities closely located in Kallakal, a Village of Medak in Telangana and emerging into a market leader. Establishing its brand in the global landscape, GAPL has carved a niche in successfully manufacturing diverse aluminium profiles and has developed expertise in Aluminium alloys for over 25 years, supplying high-quality aluminium extruded products across global markets. Incorporated in 1996, the company sits at the top of the corporate ladder for peerless reliability in the panorama of premium quality Aluminium profiles.

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Amidst innovations and collaborations, starting from 2016, the company has successfully expanded every year adding new infrastructure and new processes, then becoming the largest value-added aluminium extruder in 2019 to setting up machining centres and oven foundries in 2021, becoming one of the India’s largest exporter of value-added aluminium extrusions.

Global Aluminium Manufacturing Facility - Medchal, Hyderabad installed capacity of 50,000 TPA with in-house value additions like aluminium extrusion manufacturing, anodising processes, aluminium powder coating processes, and precision machining facilities customised basis demand across industries such as Automotive, Electrical & Electronics, Building, Construction & Architectural, Aeronautics, Air handling, Renewable energy segment, Défense, Automation and more. Encompassing its profound expertise in a broad spectrum of aluminium extrusion manufacturing with an advanced infrastructure with all technologically equipped machinery and 100% power backup facilities, GAPL is all set to revolutionise how aluminium manufacturing is perceived in India & abroad. Global Aluminium manufactures premium quality extrusions in different alloys with thicknesses ranging from 0.4mm to 125 mm and profile sizes varying from 4.0 mm to 300 mm, subject to the alloys and other specifications. There are more than 50,000 dies for 15,000 different profiles. It also offers fitting solutions for every conceivable and convincible need in every field, in different alloys from 1xxx series to 7xxx series and in M, 0, T4, T5, T6, and T8 tempers. The extrusions being manufactured in the plant are usually as per Indian standards 1285-1975, 733-1983, 50821998, etc.; apart from this Global Aluminium is also equipped to supply material as per DIN/ EN/ASTM/BS international standards or as per customer’s specification subject to the design constraints. ESTABLISHING A STANDARD IN INFRASTRUCTURE & MACHINERY At Global Aluminium, the team follows stringent processes to maintain the highest possible standards in terms of infrastructure and machinery. They have established essential vital policies and procedures to sustain zero compliance over deviations from established norms. Some of the measures include certifications, calibration tests, and routine testing. RESEARCH AND DEVELOPMENT – DNA OF GLOBAL ALUMINIUM The research team has developed differentiated offerings based on the company’s priority markets and established new platforms. Over the years, they have revealed strategic options highlighting the necessary capability required to fulfil needs across multiple segments and industries, providing them with the agility and conviction to realise organisational goals and serve complex needs. In terms of quality & processes, GAPL has been the first manufacturer to adopt new techniques, technologies, ideas and development. MILESTONES & ACHIEVEMENTS ON THE WAY Global’s success story traces its roots to 1996 when a single press of 1000. M.T. was started that gradually expanded to 10 extrusion presses by 2019 with a capacity of 50,000MT, catering to engineering, industrial, electrical, defence segments, etc. 41

LEVERAGING THE LEVERS OF GROWTH: GAPL’S PLANS Global’s journey so far has been astounding! Now, it is planning to increase its production capacity of value additions within a new shed of 200,000 sqft, enhancing its position as the largest manufacturer and exporter of value added products, by the end of 2023. The team is also focused on enhancing the existing infrastructure by introducing advanced technology machinery and integrating the power of automation into the processes with substantial modifications. The technical expertise of 1500+ employees and their ability to add value & quality to the processes and production has forged GAPL to become one of the most valued aluminium extrusion manufacturer today. This is further being enhanced with the succession of new leadership, bringing in the fresh ideas and new perspectives building significant long-term growth plans. GLOBAL’S ACTIVITIES – TOWARDS THE SPIRIT OF CONTRIBUTION Since its inception, Global Aluminium has been committed and dedicated to the social and economic development of the society with sustainable goals ensuring the implementation of social activities across education, environmental conservation, healthcare, and many more segments. Around 10+ lakhs of lives are empowered till now through its social drives. Along with the focus areas such as Health & Hygiene, Education & Employment, Empowerment & Equality, Global Aluminium also made direct contributions towards: • Prime Minister’s Fund • Women empowerment activities • Providing healthcare for different villages in and around Medak district • Providing food and infrastructure for teachers across multiple schools • Contribution to Radha Swami Society • Covid relief activities such as tests, vaccinations, and treatments • Developing infrastructure in different villages • Lending a helping hand to all kinds of social causes, across India. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

Technology

Most In Demand Skills FOR THE FUTURE The world is changing rapidly and not only companies but also people are insecure about their existance or career. In such kind of atmosphere, it is normal to look for security and acquire those skills which will fulfil this void and make us feel not only secured but complacent with life as well. Sensing this need we have come up with the list of most in demand skills for the future. Read on to start a secure and better future!

CONTENT MARKETING

As long as existing brands strive to serve and new ones continue to pop up, content marketing will be needed. After pandemic and growing online activities, it can be easily noticed that this will remain a high in demand skill in future too. As per reports, content marketing will see a $ 417.85 billion growth between 2021 and 2025. Even today, the market for content is highly competitive, but there will be room for new entrants. Possible Careers: • Content Writer • Content Strategist • Content Manager • Search Engine Optimisation Specialist

AI & MACHINE LEARNING

Market leaders predicted that AI market will have a snowball effect in the coming years and will reach the size of $190.65 billion by 2025. Seeing the increasing use of AI and machine learning around us we can’t agree more with them. Both the technologies are aiding self-driving cars, facial recognition software and surgical robots along with other wide range of applications for business, health, and the environment etc. and it is just the beginning. As AI and machine learning continue to advance, the demand for the experts of both will be high. Possible Careers: • Data scientist • Data Engineer • Machine Learning Developer • Software Engineer

UX OR UI DESIGN

BLOCKCHAIN DEVELOPMENT

The technology that powers cryptocurrencies like bitcoin is called blockchain. Simply defined, blockchain functions as a database since it is a decentralised system for storing information. Due to the high level of privacy, this technology is particularly attractive and has a variety of applications in fields like healthcare, banking, and government that deal with sensitive data. Additionally, blockchain provides the needed data privacy and storage because the amount of data is growing at an exponential rate. Blockchain-skilled workers will have no shortage of employment opportunities in 2022 and beyond as the globe continues to explore new uses for the technology.

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

Possible Careers: • Blockchain Developer • Blockchain Solution Architect • Blockchain Quality Engineer

User Experience designers are in high demand as a result of the increasing number of new websites and apps. UX designers, while keeping the user in mind, collaborate closely with various disciplines. They create goods and digital services that, in the end, simplify and improve people’s lives. Additionally, these services must persuade users right away with dependable and simple functionality. Basically, a competent UX designer puts himself into the shoe of product users to understand the possible problems they may face and find a satisfactory solution. Possible Careers: • UX Researcher • UX Strategist • Information Architect

WEB DEVELOPMENT

There is a tremendous need for web development abilities across a wide range of businesses, resulting in a wide variety of employment. These include specialists in cybersecurity as well as more conventional jobs like front-end, back-end, or full-stack engineers. Low-code platforms like WordPress, which make it simple for complete non-techies to produce attractive, professional websites in a short amount of time, are now used for a large portion of web development. Web Development Careers: • Front End Development • Database Management • Backend Development • Full-Stack Development

THE INTERNET OF THINGS

The Internet of Things (IoT) is the connection that allows digitally enabled objects to communicate, share data, and perform other functions through the internet. Previously, computers were the major devices used to access the internet, but today you can connect to gadgets like watches, refrigerators, vehicles, and more. As you can expect, there could be a large range of uses for this in fields like healthcare, agriculture, transportation, consumer goods, etc. This means that in 2022 and beyond, there will be a large number of IoT jobs available. The Internet of Things Careers: • Network Specialist • Data Analytics • Cyber Security Engineer

We may anticipate that cloud computing technologies will be rapidly and persistently adopted as more and more businesses look to update their operations. Additionally, there will be a greater need for cloud computing specialists as a result. Cloud Computing Careers: • Cloud Engineers • Cloud Architect • Cloud Infrastructure Engineer

SOFT SKILLS

CLOUD COMPUTING

Cloud computing is a dynamic, emerging field that has the potential to significantly alter how people conduct business online. In essence, cloud computing enables businesses of all kinds to utilise remote servers and data centres as opposed to setting up and maintaining their own physical IT infrastructure.

Employees that can supplement strong technical competencies with strong soft skills are needed by organisations. Soft skills include things like your body language, communication style, and speech delivery. Eye contact is yet another essential component. Just why soft skills? If one cannot communicate their technical knowledge to others, it is of little use. When the speaker is unable to convey his intended message despite having a thorough presentation, the audience rarely pays attention.

Soft Skills Careers: • Soft Skill Coach • Soft Skill Trainer • Soft Skill Content Writer

CONCLUSION

Some other skills which can be equally in demand are video editing, Digital Marketing, Trading, Financial Management, Public Relation, Fitness and Nutrition coach etc.

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TRUCTION

DREAM CONSTRUCTIONS Creating New-Age Buildings And Long- Lasting Relationships Indranil| Business Connect

Sushil Bajaj

Founding and Managing Partner

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Sidhant Bajaj

Finance Business Partner

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Trending

WHAT

W TCHES

DO BILLIONAIRES WEAR?

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

We are all aware of the typical watch styles worn by people. What about billionaires, though? What about wealthy individuals, such as the world’s richest people? The group of billionaires is distinctive and fascinating. They have access to resources, authority, and the ability to influence virtually anything. However, they must dress appropriately for the occasion, just like everyone else. And for this reason, today’s topic is watched. In this blog post, you will learn about a few top watches worn by billionaires, brands that billionaires wear the most, and what each eye means about its wearer’s status.

The World’s Billionaires & Their Watches •

Elon Musk - TAG Heuer Carrera Calibre 1887 SpaceX Chronograph

Elon Musk, the CEO of SpaceX and the model for Tony Stark in the film Iron Man, currently holds the title of the wealthiest person in the world, even though it seems to be a title that changes frequently. Elon Musk is fascinating and he rarely appears in photos wearing a watch, even though he uses a stringent, custom-designed time management system to organize his day. When he appears in media, he is spotted sporting a TAG Heuer Carrera Calibre 1887 SpaceX Chronograph, which features SpaceX rockets on the front and back of the watch. This makes perfect sense to us as he is very active self-promotion men.

•

Jeff Bezos - Ulysse Nardin Dual Time

might not be immediately recognizable to people. The company he is the CEO of is Apple, one of the world’s biggest and most well-known tech companies, so we are confident that you are already familiar with it. Cook maintains a low profile outside of work, so it’s not surprising that he loves Apple Watches and frequently appears in public sporting a Hermes-made, all-black Apple Watch.

•

Bernard Arnault - TAG Heuer

The average person is unlikely to be familiar with Bernard Arnault personally. Still, if we were to list even a few of the numerous businesses he owns, they would undoubtedly be aware of those. Louis Vuitton, Moet Hennessy, Christian Dior, Marc Jacobs, Stella McCartney, and Bulgari are just a few of the brands owned by Bernard Arnault. Bernard Arnault is the owner of TAG Heuer, so there is a good chance that he has at least a few of their watches in his collection, even though there does seem to be a clear answer as to the TAG Heuer watch he prefers to wear.

•

Warren Buffet - Gold Rolex Day-Date

Warren Buffet, one of the most well-known investors in the world and a longtime leader in the corporate and investment world, has been a business icon for the United States for many years. He is best known for owning Berkshire Hathaway, an investment company with hundreds of overseas subsidiaries.

Jeff Bezos, the founder, and CEO of Amazon- the world’s largest online marketplace, is the second-richest man in the world (and held that title as of last year). Amazon began as an online book retailer. The retailer is well known for its Prime program, enabling products to be shipped to your home in 24-48 hours.

Buffet doesn’t have an entire collection of high-end watches because he is known for being somewhat frugal in his personal life. However, he frequently appears in photos wearing a gold Rolex Day-Date, and given that his net worth is close to 80 billion dollars, we can safely assume that he has at least one expensive watch.

This is interesting to note that despite his considerable wealth, Bezos is most frequently photographed sporting his Ulysse Nardin Dual Time, which costs around $11,000. We were genuinely surprised to find out about his understated wristwatch choice because he has never been modest about showing off his wealth in the past.

•

Bill Gates - Casio Duro Marlin

When one thinks of American tech billionaires, one rarely does so without first conjuring up Bill Gates. Microsoft’s former CEO and founder are renowned in the business and technological worlds, and he also essentially served as the model for all subsequent tech billionaires. Although many tech entrepreneurs have since amassed wealth greater than his, Gates remains the only pioneer in that industry. Interestingly, he is most frequently pictured wearing a Casio Duro Marlin, which only costs $48. He is a wellknown pragmatist who has often been known to forgo the unnecessarily opulent trappings of wealth.

•

Tim Cook - black Apple Watch

Tim Cook is one of the only names on this list that, unless you regularly read tech or business trade publications,

Larry Ellison - Richard Mille RM005

Another tech billionaire who made it onto our list is Larry Ellison. He is the founder and CTO of the Oracle Corporation and is known for his love of wearing Panerai watches, especially the Panerai Luminor Marina, as he enjoys dominating eyes. His estimated net worth is 91 billion dollars. The co-founder, executive chairman, and chief technology officer of Oracle Corporation, which is worth USD 55 billion, can afford any high-end watch worldwide. The tech billionaire frequently wears a wide array of highend Swiss watches, and the Richard Mille RM005 is one of his favorite wristwatches.

•

Conclusion

So, which high-end watches do the world’s wealthiest wear, and what do their choices tell us about their personalities? Overall, there are many similarities between these watches. Even though they come from many different companies and have a range of other price points, they all share a family resemblance. These watches are luxurious, beautiful, expensive (with some quite eye-watering so), chiseled, and masculine. They also happen to be incredibly rare.

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

CREATIVE WEB MALL (INDIA) PVT. LTD.

THE PROVIDER OF AWE-INSPIRING WEB, MOBILE, ENTERPRISE SOLUTIONS AND IT OUTSOURCING SERVICE Indranil Roy | Business Connect Carving a niche in the Enterprise Software Solutions domain, Creative Social Intranet, product by Creative has got incredible communication and collaboration features to render. It has occupied a pivotal space in the entrepreneurial world, that’s the reason, we, at Business Connect, is featuring it in the edition- ‘Brand of the year 2019.’ Proliferating the businesses online and creating their exemplary brands, Creative Web Mall (India) Pvt. Ltd. was incorporated in the year 2007. Mr. Sony Surana is the facet behind the company; he is the Chief Executive Officer and the Managing Director. The company is located in the Financial Capital of India that is Mumbai in Maharashtra.

Creative Social Intranet a next-generation intranet software that improves employee engagement, corporate communication, e-learning, workflow, and collaboration. DISTINGUISHING TRAITS The phenomenal and exemplary internal communication features have helped companies to achieve operational efficiencies and expansions whilst being innovative and reliable, set the Company apart. Creative Social Intranet is being used by top Indian conglomerates and has served varied clientele from 16 countries around the globe. Creative’s experience in the IT industry has lent them the perspective to fully interpret problems, design solutions, and deploy them efficiently, economically, and effectively. By offering Creative Social Intranetan enterprise communication portal- the Company helps to add value to businesses and reduce costs. Creative has set turnkey online business solutions for many companies looking to set up a brand online. Right from online business strategy, domain, branding, design, portal, mobile app development to online promotion, Creative did not just stop by playing an advisory role, it also walked along with them while executing these strategies to ensure business success. Earlier startups were looking for IT developers, but now they are looking for IT partners. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

THE CLIENTELE Creative has been providing web, mobile, intranet and enterprise custom solutions to all medium and large scale

collaboration. There has been a 55% increase in efficiency and productivity and a 90% increase in employee satisfaction with enterprises using Creative Social Intranet for their internal communication.

Health industry, Pharmaceuticals, Aviation, Real Estate and construction industry, Leading banks, and Finance industries such as Trent Ltd, HCC Ltd, Cadila Healthcare Ltd., BCCB Bank, HDFC securities Ltd, etc.

COMMENDABLE WORK FOR SOCIETY Creative has been donating every year for the development of orphan kids, feeding of birds and growing trees. In fact, Creative has its own green space in the office to motivate ‘Go green culture.’ It is very relaxing to work in a surrounding close to nature. Creative has served with low or almost zero cost web development services to a few leading NGOs in Mumbai.

companies from India and worldwide. Creative has served intranet applications to large companies in the

Right now, the ace organization has been offering IT services to leading conglomerates in India. The positive feedback from the clients on leading software rated website Capterra that is powered by Gartner says it all. Sony Surana states,“ Everything thing with respect to service or software features is clearly mentioned in black and white for each of their clients.” It ensures great transparency in the overall process. They study client’s company culture, systems, requirements, and hurdles with existing legacy applications and then suggest bespoke customized solutions, which are backed by an unmatched pace of deployment. So, there is no opportunity to break the faith. COMPLEXITIES IN THE ROUTE Frederick Douglass said, “If there is no struggle, there is no progress.” Unraveling the complexities involved in the excursion, the company has emerged as a phenomenal brand. Creative too had to undergo the complexity of things to sustain in the IT industry where every day a new competitor emerges, the brawl to the growth just seemed endless. The team of the Company has been continuously sponging and learning new technologies. The CEO says, “Good experience nurtures from bad decisions. It’s all part of the journey called ‘Excellence’.” Creative internal HR had been using some popular ERM software for its internal communication and resource management. They tried to use a few software solutions, but none could fulfill the complete need of the hour. This is when Creative saw the vacuum and introduced ‘Creative Social Intranet’ - a next-generation employee engagement portal and content management system for the enterprises to enable smooth flow of process and communication. To synchronize with the latest market trends Creative is continuously upgrading its knowledge with respect to the latest technologies and its software features. Creative regularly participates in leading HR summits and conferences to improve the know-how and changing market trends. The software solutions provided to Creative clients are designed to be functional in a given business environment suiting every client’s customs needs. TO KEEP EMPLOYEES CONTENT “It’s no longer just what you do, it’s about how you do it.” ~Sony Surana Creative Social Intranet is all about improving employee engagement and improving internal communication and

The connoisseur maintains a great balance between his personal and professional life. That’s why he is engaged in a multitude of activities. “All the money in the world can’t buy you back good health. So spending time with family, friends and maintaining good fitness through sports and exercise are the most important aspects to further shoulder Creative’s growing responsibilities.” ~ Sony Surana RECOGNITION TO BE PRAISED FOR

The Company is accredited by great recognition and several awards. • Capterra-Powered by Gartner, the most popular Intranet software review website recognizes Creative Social intranet -one of the top promising Intranet Solution providers in India. • CIO Review Magazine - India’s most popular ECM software review magazine recognizes Creative Social intranet - one of the top 10 promising ECM Solution providers in 2018. • Creative Social Intranet is one of the top-notch 100 Communications and Collaboration Software products reviewed by Review Finance Online 2017 Awards. • Served Creative Social Intranet Software in 2018 to leading companies having employees more than 20000. • Introduced Meeting Room booking system, Helpdesk trouble ticketing, Employee on-boarding, Enterprise chat software, Visitor Management system, Document management system, LMS, Microlearning software, Enterprise recruitment portal in 2019. A lot of features are coming soon. The magnate says, “India alone is home to more than 5,000 startups, and this number is slated to more than double by 2020. There is no doubt the tech love affair will continue to heat up as new innovations continue to spring up with new technology and advancements. Creative definitely aims at building trust and collaboration into relationships with companies worldwide.”

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

THIS CHINESE COMPANY TO MAKE A GRAND ENTRY IN INDIA;

Aims To Launch Five

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

Zontes Motorcycles, a Chinese-owned two-wheeler company, has teamed up with Adishwar Auto Ride India to enter the Indian market. The 310cc and 125cc motorcycle segments are currently available from the manufacturer in 55 countries, including the United Kingdom, Italy, Spain, France, Belgium, Brazil, Malaysia, and Thailand. In a press release, the company also stated that it would be introducing five products to the Indian market along with a wide dealer network. There are currently few specifics available regarding the new models, but we anticipate seeing the 125cc and 310cc motorcycles on the market. “We are pleased to introduce Zontes, a futuristic brand, to the Indian market, which is set to redefine the engineering standards with a continuous focus on innovation and technology. In addition, it has been leveraging robotic technology to develop high-quality products that are safe and durable,” said Vikas Jhabakh (Managing Director of Adishwar Auto Ride India). The Zontes brand is produced by Guangdong Tayo Motorcycle Technology Co., Ltd. of China. The firm is a Sino-foreign joint venture founded in 2003 with a total investment of RM 1.6 billion.

THE COMPANY’S 125CC PORTFOLIO COMPRISES THREE MODELS SUCH AS: • • •

125G (neo-retro) 125U (roadster) 125U1 (supermoto)

THE 310CC RANGE INCLUDES FIVE PRODUCTS SUCH AS: -

• 310T2 (ADV tourer) • 310R2 (roadster) • 310X2 GP (sports tourer) • 310X2 (sports tourer) • 310V (cruiser) In addition to Italian bike manufacturers Benelli and Moto Morini, Adishwar Auto Ride also collaborates with the Hungarian Keeway. One of the unique features of the spoke wheel variant is the cross-spoke design that enables the installation of tubeless tyres. Currently in India, this feature is only available on premium segment motorcycles. Other hardware includes a rear mono-shock, upside-down front forks, LED lighting, and disc brakes on both wheels. A 312cc, single-cylinder, liquid-cooled engine with 35 horsepower at 9,500 rpm is among the 310 range’s mechanical features. On the other side, the 125 series’ single-cylinder, liquid-cooled, 125cc engine produces 14.7bhp.

Once launched, the 310 motorcycles will rival the likes of BMW G 310 series and KTM 390 range. The 125 range will compete with the KTM 125 Duke in the Indian market.

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

ROSSELL TECHSYS

REDEFINING BENCHMARKS IN THE AEROSPACE AND DEFENSE DOMAIN Rashi Saral | Business Connect Focusing on Rossell Techsys in, the editorial board of the magazine discovered some fresh insights about the company whilst talking with Prabhat Kumar Bhagvandas, the Chief Executive Officer of Rossell.

exhilaration when we see our products being used in many military platforms in operation across the world. We provide Build to Print (BTP) and Build to Specifications (BTS) to global OEMs.

Please walk us through your company profile and your services. Rossell Techsys is the Aerospace and Defense (A&D) Division of Rossell India Ltd. Started in 2011 in Bangalore, entrusted to my care, Rossell Techsys has grown into a credible and dependable partner in India for the supply of Interconnect solutions and Electrical Panel assemblies, which go into military platforms of global companies like Boeing and Lockheed Martin. Apart from this, Rossell has developed Line Replaceable Units (LRUs), which meet Aerospace standards and has also provided multiple Automatic Test Equipments (ATEs) to support the needs of customers in India.

It has been crucial for Rossell to understand customer needs, especially the risk factors involved in moving critical pieces of work from other parts of the world to India. Rossell ─ a company compliant to ISO 31000 ─ mandates that every aspect of risk is addressed to provide a minimal or negligible risk model for such sourcing moves. This entails addressing capacity in infrastructure, redundancy, people and certifications, processes and automation, project management and mitigation of risk, management of a global supply chain and the assurance of consistent and predictable quality and timely delivery. Rossell feels blessed that all its customers have continued to repose trust and confidence in its overall abilities.

Operating from a facility of approximately 87,000 sq. ft. at Whitefield in Bangalore, we have created two ‘Centers of Excellence’ for two of our prestigious customers, providing exclusivity of resources and best-in-class infrastructure and facilities.

How do you feel you are different from your competitors? The fundamental philosophy of Rossell is to compete with its own self and to continuously raise the benchmark as it grows.

In its exciting growth journey, Rossell Techsys has received multiple awards and recognitions.

This unique ethos and commitment to “Finish and Finesse” is the bedrock that defines and applies to all aspects of business such as its operational hygiene, transparency, ethical transactions, focused risk management, technology deployment and green manufacturing (paperless manufacturing). It has been demonstrating the highest levels of performance with its customers. These aspects set higher levels of differentiators that provide customer delight. As a part of operational hygiene and to demonstrate that we are aligned with the best industry standards on business practices, we have been certified to many standards that are recognized and respected worldwide. These certifications include Aerospace Quality Management Systems (AS 9100), Environment Management System (ISO 14001), Information Security Management System (ISO 27001), Risk Management System (ISO 31000) and Occupational Health and Safety System (ISO 45001). These certifications impart credibility and indicate a higher level of business confidence to global customers.

How important do you feel it is to keep your employees motivated, and how do you ensure it? It is absolutely essential to create, retain and encourage a highly motivated and capable work force. Any organisation depends on its employees to translate value to its customers. As a company, we believe that Learning and Development goes a long way to increase employee motivation. Rossell has its own “Rossell School of Learning” (RSL) where staff members are trained and certified to applicable workmanship standards in A&D. Employee engagement─ founded on the principles of employee empowerment─ drives motivation to very high levels. An open-door policy for all encourages Staff to engage in and exchange ideas with the leadership of Rossell. Our Human Capital policies are of global standards, including 5- day work week and flexi-timings in manufacturing.

Rossell actively supports the Anti-Counterfeit parts drive; it is a member of ERAI- the global entity that is at the forefront of monitoring, investigating reporting and mitigating counterfeit parts in the Aerospace and Defence global supply chain.

Who are your clients? How do you build lasting relationship with your clients? Apart from supporting Indian defense establishments like the IAF, BEL, HAL, and NAL, Rossell Techsys is a trusted and long-term partner for major global companies like Boeing and Lockheed Marin. It gives us a sense of www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

Rossell started its Aerospace and Defense activities with a single objective of creating a Global company in India, exclusively focused on A&D. Because of the passion to stay committed to A&D, we have consciously kept away from any distractions, including the temptations of adjacent domains which offer probably more attractive and quicker revenue and P/L propositions. Our zeal and focus to deliver high quality results is vitalized by this passion and focus.

Prabhat Kumar Bhagvandas Chief Executive Officer

How do you plan to give back to society (CSR, if any)? Rossell Techsys has been participating in the ‘Skill India’ initiative, undertaken as a part of CSR commitments to raise the nation’s human development index through enhancing vocational skills aligned to Aerospace and Defense industry. This has been a hugely successful endeavour conducted through the Rossell School of Learning (RSL). In this initiative, Rossell has played the role of Industry champion and has sponsored the ‘Learn and Earn’ training scheme where students earn stipend while they receive training. Fifth batch of fresh diploma holders is undergoing training under this ‘Learn and Earn’ program to groom them to become industry-ready. NTTF Bangalore is the academic partner to Rossell in this CSR initiative. Apart from work, what else do you like to spend your time doing? I enjoy sharing my life experiences with all staff members in an open and transparent manner. Showing my own vulnerabilities and imperfections helps them to overcome their challenges. My primary focus is the welfare and wellbeing of over 400+ families of Rossellites who form our backbone of success. I always think of ways to improve the Quality of life of our staff and their conversion to truly Global Citizens who can act locally while thinking globally. Success is all about making a difference in people’s lives and in turn our society and environment. In my leisure time, I enjoy listening to western instrumental music and spiritual discourses. What are the achievements and milestones of the company? Rossell techsys has been recognized with many awards from distinguished organisations. We are so honoured to receive these awards and feel incredible to be listed alongside the best. Though every award represents our efforts for excellence but some of them bestow more credibility to our achievements. Some of our awards include − The Boeing ‘Supplier of the Year’ − 2015 (selected from among more than 13,000+ active Boeing Suppliers); Being the first company from India to receive AHS International ‘Supplier Excellence Award’−2018 from the American Helicopter Society. We have also received the ‘Company of the Year’ award at Aero-India 2019− Asia’s premier air show. These accolades reflect the achievements and contributions made to the Industry in general. What does the future hold for the company? Apart from moving into our own state-of-the-art facility in Aerospace and Defense Hitech Park, in Bangalore, Rossell shall aim to grow organically as well as inorganically in India and globally. Rossell has already signed up teaming agreements with companies in the US and Israel and continues to look out for future partnerships and establishing business relationships of strategic importance. Lastly, what message would you like to give to the readers of the Business Connect magazine? To achieve anything in life, it is absolutely essential to remain committed to a cause. No matter what the challenges are− embrace tenacity and perseverance. Don’t get distracted by failures and stay focused on the end objective. Nothing is impossible. At the same time, it is very essential to be grounded, not be taken up with successes, and to be wary of pride. It has never served anyone good. Lastly, it is good to focus on collective success which actually gives joy and is the pathway to growth. 63

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

WATCHDOG

Ravi Prakash

Keeping An Eye To Provide The Impeccable Security

CEO

Avishek Singh | Business Connect An increasing number of threats by the unscrupulous entities in public and private places endangers the human’s security, therefore, it becomes indispensable to introduce the latest technically upgraded security and surveillance products at vulnerable areas. Witnessing the upsurge of security, Apollo Infoways Pvt. Ltd launched its phenomenal brand of security products by the name WatchDog. Ravi Prakash says, “To prevent crime and ensures security, thou ought to be vigilant and trust the modern systems.” Apollo Infoways Pvt. Ltd. was incepted by Ravi Prakash; he is the Chief Executive Officer of the organization. Summarising The Company’s Profile Apollo Infoways Pvt. Ltd has pioneered the domain of System Integration, and it offers exemplary learning solutions and services to academic institutions, companies, and governments. The Company consists of Learning Specialists who encourage and assist in making the learning innovative, creative, interactive, easy, fast, and fun. The company has a stronghold on industry, technology, and product expertise thereby, the experts in it help the people to learn the essential skills, which are required to succeed in today’s competitive multicultural and international business environment. It enables customers to improve their performance and meet learning objectives. With the fluctuations in the market trends and growing demand of security and surveillance products, Apollo Infoways launched its brand of security products by the name of WatchDog. The Company caters to the needs of security and surveillance requirements of people, and it offers a variety of CCTV ranging from home users to commercial users, from projects to city surveillance. Additionally, it fulfills Industrial needs as well. Quality is on the topmost priority to retain the absolute faith of the customers in WatchDog, which can be maintained by continuous efforts and results in the establishment of a long-term relationship with the customers. “Your brand is what other people say about you when you’re not in the room. Your brand is your reputation. Branding doesn’t happen overnight or even in a few months but building a brand is a process.” ~ Ravi Prakash Success Mantra Hard work catalyzes the process of success, and it is the mantra of the company’s growth, along with the customer-oriented approach. The entrepreneur always believes in offering the services that satisfy the clients’ requirements and keep them content. www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

“Business is all about keeping your customers always happy with your support services. You have to be always around when they need you the most. Your entire efforts have to revolve around customer service.” ~ Ravi Prakash

Change Is The Necessity Change is the driving force that ensures success in any realm of life; so to adhere to it becomes the necessity in every walk. On the professional fronts, constant change is a business reality that the professionals must continually adapt, but it requires a consistent commitment to hard things. The most difficult among them is closing the gap that is moving from your current state to the desired reality. Closing the gap often requires an unconventional, intentional, and fresh approach. Entrepreneurship is the hottest talk amongst the young generation. A lot of new concepts are emerging daily to make it enthralling and exciting. The only roadblock to the new concepts is the lack of adequate funding, and many innovations die immaturely due to funding. Crosses In The Excursion With the initiative of security and surveillance products, Ravi Prakash was competing with giants and the world’s leaders in the segment. They have a big name in the industry, bigger investors with them, but the team of Apollo Infoways is standing against them with a new brand focused exclusively on quality, and they have unmatched quality against the biggest brands. They are giving them sleepless nights based on their superior quality at affordable prices. This is one of the greatest milestones for them that they are featuring as Brand of the year in Business Connect Magazine As an entrepreneur, it often seems like the only constants in life are the challenges standing between you and your goals. These obstacles are things to be dreaded, leading only lead to stress, anxiety and self-doubt. At least, that’s what we’re conditioned to think, but it doesn’t have to be the case. One should not deviate from what he or she wants at the end of the day, and you have to keep trusting yourself, irrespective of the situations and you are through. The struggles we face offer us a path to growth and success. It’s a counter-intuitive concept to be sure, but it is perhaps the single most important concept that any entrepreneur can learn: how to embrace challenges. Across the globe, economy is characterized by instant communication, an abundance of information, and cutting-edge technology. Therefore, staying competitive is both imperative and incredibly difficult. Nearly, the entire technology can be duplicated with the right resources and time. You must think about this deeply when taking your product to market and defending it when it succeeds. You must know, how to differentiate yourself. The Workforce There is nothing more important to a business than its employees. If your employees are happy then their productivity will increase, and that’s exactly what they believe in to help their business to grow. A stressful workplace will not yield results. Workers that constantly operate under highly stressful conditions are found to be less productive and have higher levels of disengagement and absenteeism. They need to be happy. Showing employees how much the company appreciates, respects and values them on a personal level is gratifying – and often overlooked. Role Model In The Business World Every entrepreneur has a different story about why he or she decided to start a business. Some have known from day one that they wanted to work for themselves and others come up with ideas while working for someone else, and decide to take the entrepreneurial leap. Being an entrepreneur is great if you are ready to accept the challenges coming into your ways. As an entrepreneur, people will look up to you. You can be a role model for family, friends, employees, and community members. Your success serves as motivation and inspiration. There is no greater shot of adrenaline than the one you receive after reaching a goal and knowing you worked extremely hard to get to that point. 65

www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

MEET THE STUNNING SINI SHETTY: MISS INDIA 2022

hen you look at her simple face, the very first thing that attracts your attention is her icy cool eyes that give an impression of how cool headed she could be. With her girl next door look and up to the mark confidence, newly crowned Femina Miss India for the year 2022, Karnataka’s Sini Shetty is a versatile girl. She is at present pursuing a professional course Chartered Financial Analyst. Sini is a graduate and possesses a bachelor degree in accounting and finance. The 21-year-old was born in Mumbai and comes from Karnataka.

THE PAGEANT MISS INDIA 2022

Sini Shetty was crowned Femina Miss India World in an event held at the Jio Convention Centre in Mumbai. As Sini Shetty stood winner of the title, Rupal Shekhawat from Rajasthan became first runner-up and Shinata Chauhan from Uttar Pradesh was named second runner up. Femina Miss India 2021 Manasa Varanasi passed the crown to Miss India 2022 Sini Shetty at the esteemed event. By winning this title she has added another gem to the state of Karnataka. Before her there have been many beauties who come from the same state such as Lara Dutta, Sarah Jane Dias, Rekha Hande, Nafisa Joseph, Lymaraina D’ Souza and Sandhya Chib. The Miss India jury panel included actors such as Neha Dhupia, Malaika Arora, Dino Morea and lady cricketer Mithali Raj. Along with them Shiamak Davar, Rohit Gandhi and Rahul Khanna were also a part of the panel. The news about the country’s new beauty queens was broken on the official Instagram account of Miss India which has 388K followers. The captions say, “Congratulations, Let’s pop the champagne!” It further reads, “These ladies have powerful voices and we are sure that they are going to use this platform to further all the important causes that they believe in. We have seen the passion with which they have worked for these titles and we must say that they deserve every bit of this.” Congratulations ladies- it’s time to celebrate.

Miss India World 2022, she has been crowned INIFD Miss Talented, Times Miss Body Beautiful.

The organisers, while dedicating a special post to Miss India wrote: Sini Shetty has conquered our stage and taken our hearts with her magnetism, charm, endurance and beauty! We are so proud and can’t wait to see her represent India on the Miss World stage!

“Keep looking until you find it. Be committed, defy convention, Respect your goal, Surprise yourself. Know what achieving your goals means to you.” Read her favourite quote.

HER BACKGROUND

As per her beauty pageants bio, the clear headed and wheatish complexion girl got her schooling from St Dominic Savio Vidhyalaya, Mumbai and earned her bachelor degree from S. K. Somaiya Degree College of Arts, Science and Commerce, Vidhyavihar Mumbai. Apart from being a product executive, she considers herself as a professional dancer, actor, model and content creator. Her interests include dancing, arts, community service, cooking, yoga and travelling. Before becoming Femina www.businessconnectindia.in | Vol. 4 | Special Edition July 2022 INDIA

She has always loved dancing and started it at the age of 4 and completed her Arangetram (the debut performance in Indian classical dance and music) in Bharatanatyam when she was fourteen. Her clannish family nurtured her artistic and academic pursuits. She happened to get an internship with a marketing company and has been featured in an Airtel telecom t.v advertisement. She has been brought up with a strong ambition to achieve success and become self -sufficient.

Sini is quite active on social media like Instagram and keeps sharing her stunning photos and well-choreographed dance videos. She has 78.8k followers on her Instagram handle; Though, she is hardly active on LinkedIn and has not posted anything yet. Sini Shetty considers Miss World 2000 Priyanka Chopra her biggest muse. She has been a brand ambassador for various fashion brands and featured on the cover pages of many magazines.

SRI LANKA PLANS TO STOP MONEY PRINTING AS INFLATION NEARS 60%

ri Lanka wants to cease injecting local currency to slow down Asia’s fastest inflation since it has run out of dollars to buy fuel and is creating rupees to pay local salaries. Before a review of the monetary policy is planned on Thursday, Prime Minister Ranil Wickremesinghe informed parliament on Tuesday that the inflation rate may reach 60 percent. Because of the country’s bankruptcy, he said, discussions for a rescue from the IMF are difficult. In contrast to the original target of June, Wickremesinghe now anticipates that Sri Lanka will reach a staff-level agreement with the IMF in August. In June, consumer prices shot up by 54.6 percent in comparison to the same month a year before, as the transportation costs rose by 128 percent and food costs increased by 80%, respectively, due to severe crop and crude oil shortages. In spite of the country’s economy contracting, the Central Bank of Sri Lanka is on track to print more rupees this year than it did in 2021, which is also driving up prices.

THE SITUATION

Due to severe dollar shortages brought on by economic mismanagement and the COVID-19 pandemic’s negative

effects on the country’s tourism-based economy, the cash-strapped nation of 22 million people, which is experiencing its worst economic crisis in decades, has been unable to pay for imports of basic goods for months. Extreme shortages of food, medication, and fuels have forced the shutdown of several services and sparked widespread demonstrations that have been going on since March. The island government was obliged to close schools and stop supplying fuel to all but necessary services.

PLANS TO OVERCOME INFLATION

Sri Lankan PM while addressing Parliament said, “Our plan is to control inflation. By the end of this year, inflation will rise to 60 percent,”. He further added, “In 2023, we will have to print money with restrictions on several occasions. But by the end of 2024, it is our intention to stop printing money completely.” After challenging bailout negotiations with the International Monetary Fund last week, Wickremesinghe made the announcement of the planned actions. The strategy is intended to lower inflation so that it reaches between 4 and 6 percent by 2025, according to the premier, who also serves as finance minister and entered office in May. Wickremesinghe stated that Sri Lanka is entering into discussions with the IMF as “a bankrupt country” and provided a road map for how to resolve the situation. By the end of August, the government intends to submit its debtrestructuring proposal to the IMF for approval. 67

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xThe Rajapaksa administration’s proposal to outlaw all chemical fertilisers starting in 2021—a decision that was later overturned— also hurt the nation’s agricultural industry and caused a decline in the crucial rice harvest.

SRI LANKA’S FOREIGN DEBT

It is in accordance with the aspirations of the fund to stop printing money. According to Murtaza Jafferjee- the head of economist and Advocata Institute in Colombo, the IMF would not like printing of money, if they have to follow the order of IMF, “Printing money means the central bank is funding the government; under the IMF agreement we will have to enact the new monetary law act which will restrict funding the government so it will automatically stop,” he added. He said, “The inflation rate could be even higher than projected.” “The situation can get worse if we have further supply chain blocks or fuel prices will go up further” Tourism- a crucial source of Sri Lanka’s foreign exchange reserves- could be a solution which could bring quicker relief than the IMF bailout loan- which may take monthsThe South Asian nation had more than 1.9 million visitors in 2019. The number decreased to less than 200,000 last year when COVID-19 limitations disrupted the hotel sector. As of the first half of 2022, 380,000 visitors have already entered the nation, according to the Sri Lanka Tourism Development Authority, thus it is gradually picking up again.

WHAT LED TO CRISIS?

Critics claim that the economic mismanagement of previous governments, which resulted in and maintained a twin deficit—a budget shortfall as well as a current account deficit—is what caused the crisis, the worst in recent decades. An Asian Development Bank working paper from 2019 said that Sri Lanka has a “typical twin deficits economy.” “Twin deficits” indicate that a country’s production of marketable products and services is insufficient and that its national expenditures are more than its national revenues. Implementation of deep tax cuts ‘which Rajapaksa promised during the 2019 election campaign’ ravaged a portion of Sri Lanka’s economy. Notably, the implementation was executed months before the COVID-19 epidemic. That has expedited the present crisis. Credit rating agencies pushed to downgrade Sri Lanka and practically locked it out of the global financing markets as the lucrative tourism industry and revenues from overseas workers were decimated by the virus. xDue to the failure of Sri Lanka’s debt management programme, which was dependent on access to those markets, foreign exchange reserves fell by about 70% in just two years.

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Only $2.31 billion remained in the nation’s reserves as of February, but it must repay almost $4 billion in debt in 2022, including a $1 billion international sovereign bond (ISB) that matures in July. At $12.55 billion, ISBs account for the greatest portion of Sri Lanka’s foreign debt, with the Asian Development Bank, Japan, and China being some of the other key lenders.

WHO IS HELPING SRI LANKA?

Experts and opposition leaders have urged Rajapaksa’s government and the Central Bank of Sri Lanka (CBSL) to turn to the IMF for assistance, but they overlooked it. Apart from the IMF, Rajapaksha had sought help from China, India. India has sent a diesel shipment under a $500 million credit line signed with India. Both the countries have also signed $ 1 billion credit line for importing essentials such as food and medicine. The government has sought at least another $1 billion from India. China is thinking about granting the island country a $1.5 billion credit facility and a second loan of up to $1 billion after giving the CBSL a $1.5 billion swap and a $1.3 billion syndicated loan to the Sri Lankan government.

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