Special Edition June 2022 Vol-02 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

A NARRATIVE FILLED WITH NEW-AGE BUSINESS IDEOLOGY… The most ‘extraordinaire’ happenings and stories across the business landscape await your avid attention. Created gracefully to fulfill our global readership’s expectations, this issue is different in several ways. And that you will get to know only after diving into this edition. Our vision has always been to be the voice of some outperforming organizations scaling the ladders of success across the globe. In one or the other way, we are dedicating a considerable portion of our efforts, time, and energy to delivering these success narratives to our cosmopolitan readership to ignite the entrepreneurial fire in their hearts. This specially curated edition has been solely dedicated to the companies with a futuristic vision where their respective leadership teams are contributing in line with enhancing the business scope. Here, we are into recognizing and rewarding the visionary business tycoons for their insightful strategies, calculated investment, exceptional business acumen and a lot more. As a prominent player in our niche space, we strain every nerve to bring the best-in-class read to our global community of readers and the result is this special edition! Putting high hopes on this publication, we are adamant that our readership will be immensely benefited from it in the most assertive ways. So, look into our compiling picks from the business fraternity that have been flagging their names in their respective space while inspiring impassioned entrepreneurs as well as the business mavens with their optimism, insights, leadership, values and a lot more. The cover page is embellished with the profile of Swami Vivekanand Subharti University- which we have recognized as one of the top 10% eminent universities in India. Bagging several national and international awards, the institute is known for providing value-based education to all. It is into imparting equal opportunities to the commonalities hailing from different walks of life. What made us highlight their success story at the forefront of this edition is their support for individuals and communities that happens via integrated programs of teaching. The institute is setting exemplary benchmarks in the education sector under the guidance of Prof (Dr.) Shalya Raj, CEO. The college has become an ode to excellence in learning while emerging as a leader in the space. Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback.

Kajal Dobhal Kajal@businessconnectindia.in

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COVER STORY

10 PAGE NO.

SWAMI VIVEKANAND SUBHARTI UNIVERSITY A PERFECT BLEND OF ETHICS AND EXCELLENCE

Prof (Dr.) Shalya Raj CEO, Swami Vivekanand Subharti University

16 Success Story Lenskart Success Story Journey of Peyush Bansal

20 Albard Technologies A Pioneer in Hvac Domain Catering to Quality Air Conditioning Needs Worldwide

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Tourism Best Places for Camping in India

Naswiz Retails Pvt. Ltd. An Aspiring Leader in The Landscape of Direct Selling, Nurturing Talent in A Progressive Work Culture

30 Health Common Sleep Disorders Symptoms, Causes & Treatment

CONTENTS

38 Technology How to Make the YouTube Algorithm Work for You?

42 Plutus Consulting

A New Age Consulting Partner, Transmuting the Finance Curve with Impeccable Consulting Services

Patel & Patel

Empowering Business through its Distinctive Range of Regulation, Taxation, and Business Advisory Services – M/S Patel & Patel

46 SKETS Studio Pvt. Ltd.

Global Leader in BIM Consultancy, Design Documentation and 3D Visualization Solutions

Lifestyle Yoga or Gym, which is Better?

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SWAMI VIVEKANAND

SUBHARTI UNIVERSITY A PERFECT BLEND OF ETHICS AND EXCELLENCE Gulshan Parveen | Business Connect

renowned author and inspirational persona, Clay P. Bedford has well asserted, “You can teach a student a lesson for a day, but if you can teach them to learn by creating curiosity, they will continue the learning process as long as they live.”

Prof (Dr.) Shalya Raj

CEO, Swami Vivekanand Subharti University

Education is the stepping stone towards growth and a guaranteed platform to success for those who possess the courage and dedication for the same. Business Connect has been a great appreciator of education and a promoter of all the platforms that encourage quality education and motivate students to chase their dreams. We have an impeccable record of featuring numerous education-based platforms in our portfolio. And here again, we are back with another tale of excellence to introduce the world to one of the leading universities in India, Swami Vivekanand Subharti University. Our editorial team had an interesting and joyful virtual session with the leadership panel of the university. The team shared a plethora of less-known facts about the remarkable journey of the university so far and other minor and major pieces of information that possess the capability to inspire young minds. Their unique model of providing education based on new-age methods immensely influenced us and made us feature them on the cover of our exclusive edition. We truly hope and desire that this fascinating read will surely add some extra value to the lives of our global readers and will encourage them to break their barriers and chase their dreams.

THE INSITUTE BUILT ON VALUES

The great Indian Philosopher, Swami Vivekanand has quoted, “We want that education by which character is formed, the strength of mind is increased, the intellect is expanded, and by which one can stand on one’s own feet.” Keeping in character with the changing times marked by technological breakthroughs, Swami Vivekanand Subharti University (SVSU) offers a seat of learning that encompasses the holistic development goals for young minds. The institution is committed to the mission www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

of service with the avowed objective of bringing people together by the virtue of spreading love and building moral & national character. SVSU is incessantly marching towards the realization of ‘Vasudhaiv Kutumabkam’. It longs to bring about social reform marked by a just society- free of biases, prejudices, communalism, and terrorism. The university is imbued with patriotic fervor that makes it harbor gratitude towards the martyrs who laid their lives for the cause of humanity,

cover Story

equality, and independence of our country. The university is thus committed to the cause of national integration and social awakening. The CEO of the university, Prof (Dr.) Shalya Raj, explains the portfolio of the institute in her words by saying, “The university is a highly rated (NAAC A grade) university and keenly sought after for admissions by students from across the country including a large number of foreign nationals. Being a huge education hub, it runs 220 plus vocational and professional courses of all streams under one roof. It has a distinct identity because of the world-class infrastructure for teaching-learning, research, and innovations. The credo of quality education at SVSU is based on the motto - SHIKSHA, SEVA, SANSKAR, and RASHTRIYATA. The students receive global competence and professional know-how to compete in the field of their choice armed with the value system to sail through the personal and professional world. SVSU vaunts of a very active and 11

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well-established placement cell that helps to place the students in the top-notch companies suited to their choice and calibre. The university has highly qualified and experienced faculty in their respective fields of study. At a regular basis, national and international conferences, seminars and workshops are organized by the university to disseminate the knowledge. Such events provide a variety of experiences to the students and inculcate skills such as leadership and team spirit which are helpful in the advancement of their career. There is a culture of active interaction between faculty and students in the campus. The learning experiences in the campus carve a strong path for the enhancement of overall development of the students.”

In addition, the university has the best-in-class infrastructure throughout its premises. The campus of the university is ICT-enabled that provides a digital platform to thrive in a digital age. Being situated in a serene lush green environment that inspires free-thinking, the university has a green campus, alongside a complex structure of curricular, co-curricular, and extra-curricular activities that shape the physical, mental, intellectual, and emotional growth of the young minds. It has commenced structured training programs on soft skills and preparatory training for competitive examinations to raise the employability quotient of the students. The entrepreneurship development activities provide full support to the budding entrepreneurs to cultivate their ideas with innovation and ingenuity and establish a venture for knowledge transfer and wealth creation.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

The university is heading forward in the right direction, providing holistic education to the future generation and playing a constructive role in the process of nation-building. They restate their endeavor to provide the finest quality education accessible to all and an environment for the blossoming of the overall personality development of global professionals. Swami Vivekanand Subharti University lives up to one of the most immaculate thoughts spelled by Swami Vivekanand that goes by

“There is only one purpose in the whole of life - education.”

The university has a robust mission to be an acclaimed university across the globe that provides contemporary technical and professional knowledge, skills as well as research opportunities befitting global scenarios while maintaining Service, Sacrament, and Nationality. Also, the team heads forward with the mission to develop programs of the highest standards and to produce confident, self-reliant, responsible youth having skills, social values, leadership-and entrepreneurship bent of mind in the highly competitive technologically advanced, and everchanging needs of society.

THE KINGPIN

The CEO of Swami Vivekanand Subharti University, Dr. Shalya is a simple, calm, and inspirational thought leader, who possesses a positive personality. Her leadership style is to create a connection with her people, and instead of relying on developing personality charisma, it focuses on connecting emotionally. She has the facet of attracting talented people, mainly because she values the people. She explains everything with clarity, simplicity, and purity. She is not just a good leader but also a great mentor. She nurtures a great team and goes beyond what she can do to get her team’s efforts well recognized. As the CEO of the University, she inspires people to take a leap of faith, she also wants them to take tough calls and break the cocoon. This makes her an easy-to-approach leader who is kind, compassionate, and driven. Prof (Dr.) Shalya Raj, has a knack for innovation. She believes in introducing, promoting, and practicing new ideas and thought processes. She has brought about myriad changes in the university to facilitate innovation. Besides, she is a diehard environmentalist who follows the dictum “Go Green” by heart. The lush green campus of Subharti University is the brainchild of Dr. Shalya. Being a transformational leader, she has ensured major changes in the past few years such as maximum use of solar energy, solar-driven vehicles, encouraging the use of bicycles, rainwater harvesting, preparation of compost pits, etc. One more unique initiative of Dr. Shalya has been the “One person adopts two Trees” initiative which has seen voluntary participation from all quarters- be it the students, teaching, or non-teaching staff. Her other involvement is with “Unmukt Bharat,” an organization that believes in providing 13

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the basic amenities to the needy. As an active member of Unmukt Bharat she has been conducting drives like clothes, food, medicine, footwear, etc. donations to the underprivileged and downtrodden, be it of any caste, creed, or religion. To make life comfortable and convenient for the working women, she came up with the idea of providing free crèche facilities on the campus. She is a staunch believer in the Right to Education and is directly and passionately overseeing the free education for the children of the labor class.

EDGE OVER OTHERS

Dr. Shalya affirms her views on the differentiating elements of the university by saying,

“The motto of Swami Vivekanand Subharti University is “Shiksha, Seva, Sanskaaravem, Rashtriyata”. We have a proud tradition of translating knowledge into social-minded action reflected in our inclusive policies, innovative work, and impactful engagement of our faculty, students, and staff. As we continue to work our way through the pandemic, we have every confidence that the months ahead will see the University continue to shine with new research discoveries, extraordinary patient care, continued excellence in the classroom and a caring commitment to our community. Subharti University is at the frontier of academic and intellectual discovery. Those who venture here—to learn, research, teach, work, and grow—join us in the pursuit of truth, knowledge, and a better world. At Subharti, we recreate the lived experiences of our national heroes. Their life accounts have been prominently displayed at the respective colleges which are named after them. We fervently celebrate the birth anniversaries and the martyrdom days of these icons and reaffirm our faith to always remember the sacrifices made by our national heroes and our commitment to internalize the same set of values that help us become a better version of ourselves.”

ACCOLADES

The CEO of the year award by SUMMENTOR PRO. • The Influential Women Award 2021 by Arunodaya organization. • The Education Covid-19 Warrior of the Year 2020 award by Asia Today. • The Empower women prosperous India Award-2019 by Globe Media on 8th Anniversary. • Certificate of Participation, Resurrecting Function, Form & Esthetics The Phoenix Effect Organized by Department of Conservative Dentistry and Endodontics on 6th August 2019. • Certificate of Special Achievement, Naari Shakti Ko Pranaam, In recognition of a record of outstanding accomplishments By Brijbhoomi Foundation, 19th June 2019. • Certificate of participation in “INDIANMYANMAR CULTURAL EXCHANGE PROGRAM 2018” By the Ambassador of Myanmar to India. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

CULMINATING WORDS

Before signing off, the visionary interact with the youth of our country by asserting, “The vitality and ability of the youth of our nation

is unmatched. I would like to assert that no horizon is too far and our youth can always reach beyond it or above it. They got to learn to make a personal commitment to excellence and must show courage in failure and humility in success to match learning with compassion. In my downtime, I love spending time with my kids. I am fond of outdoor activities such as swimming and playing badminton. I am not into workout and regular gym, but I keep myself dextrous like I usually prefer taking the flight of stairs rather than the elevators. I am also an avid reader. Reading bewitches me to another world and I completely enjoy the process. I firmly believe that if you just work on the stuff that you are passionate about, you don’t need to have a master plan with how things will play out. I focus not on success but significance and then even the small steps and little victories along my path take on greater meaning. Success to me is the progressive realization of worthy goals. I juggle with my administrative tasks and blissfully play the role of a doting wife and mother as for a long time now, my vocation is my vacation.” 14

COVER STORY 15

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Success Story

LENSKART SUCCESS STORY Journey of Peyush Bansal

Peyush Bansal, the founder and CEO of Lenskart, has had an eventful journey since starting his e-commerce venture in 2010. Bansal grew up in New Delhi India and first gained experience with online retail when he started selling used textbooks online while he was still in college. Bansal quickly realised that there was a great opportunity to create a better online shopping experience for Indian consumers and decided to launch Lenskart as an e-commerce platform specifically focused on Indian products. Initially, Bansal faced many challenges when attempting to pioneer e-commerce in India. Today, Lenskart is one of India’s leading e-commerce companies with over $1 billion in sales. In addition, Bansal has also achieved significant success outside of India.

with more funding rounds in 2015 and 2016 totaling $11 million. In November 2017, News18 reported that Lenskart had raised $200 million in Series C investment, valuing the company at $2 billion. Now with over 1 million customers and 10 million products shipped, Lenskart is one of India’s most successful startups.

BUSINESS MODEL

Lenskart is a young and upcoming online shopping company which deals in Hussain Optical products. Started by Peyush Bansal, Lenskart quickly emerged as one of the most popular e-commerce platforms for optical products. In this blog section, we will explore the business model of Lenskart and how it has succeeded in garnering such a large following. Peyush Bansal, the founder of Lenskart, had always been interested in starting an online business. After completing his post-graduation in Management from the IIM B, he decided to take on the challenge of starting an online store. He teamed up with some friends and founded Lenskart in 2010. Initially, they only sold Hussain Optical products. However, as the company grew, they began to sell other optical products as well. The key to Lenskart’s success lies in their innovative business model. They firstly focus on expanding their customer base through aggressive marketing campaigns. They also offer steep discounts on their products which makes them very attractive to buyers.

HOW IT ALL BEGAN?

Lenskart, an online shopping platform was started in 2010 by Peyush Bansal and his co-founder Amit Chaudhari. Originally, the idea for the platform came about when Bansal was looking for a gift for his girlfriend and couldn’t find anything that appealed to her. He thought of starting an online store that would sell products from India and abroad, and Lenskart was born. In its first year, Lenskart raised over $3 million in Series A funding from Accel Partners and Norwest Venture Partners. The company then expanded to other countries such as Singapore and Dubai, www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

This strategy has helped them gain a large following among buyers who are looking for quality optical products at affordable prices.

FUNDING AND VALUATION

Peyush Bansal, co-founder and CEO of Lenskart, is one of the youngest entrepreneurs to achieve unicorn status. In this article, we explore how he achieved it and what lessons can be learnt from his journey. Born in 1985, Peyush Bansal grew up in New Delhi, India. After completing his IIM from Bangalore, he started working on his first startup while still in college. His startup was successful enough for him to quit his job and focus on it full-time. In early 2010, Bansal and his co-founder Rohit Shetty decided to launch Lenskart, an online retailer of optical accessories. The company quickly gained a following due to its innovative approach to product design and its commitment to customer service. In just four years, Lenskart had become one of the leading online retailers of optical products in India. Bansal’s success has come at a cost. He has faced criticism for being young and inexperienced, and for not taking his business seriously enough. Despite these challenges, Bansal has remained persistent and continues to lead Lenskart towards success. Here are five lessons that can be learnt from his journey

THE EYEWEAR INDUSTRY

Peyush Bansal, Founder and CEO of Lenskart, is on a journey to change the eyewear industry. Born in New Delhi, India, Bansal had always been interested in fashion. In college he started selling clothes online and found success. He then transitioned into eyewear, starting with selling sunglasses from his dorm room. Lenskart was founded in January 2010 and has since grown to be one of the largest online retailers of eyewear in India. In this post, we’ll explore how Lenskart became one of the most successful e-commerce companies in India and what lessons can be learned from their story.

COMPETITION ANALYSIS: WHAT MAKES LENSKART STAND OUT?

Lenskart, a leading online retailer of optical products in India, showcases an overwhelming variety of lenses and frames. It also offers an easy returns process, making it a preferred choice for customers looking for trendy eyewear. Launched in 2010, Lenskart quickly gained popularity for its unique product assortment and customer service. In the first year of operation, Lenskart reported revenues of Rs. 200 crore ($29 million). The company has since expanded rapidly, now operating in 11 countries across Asia Pacific and Europe. What sets Lenskart apart from other online retailers? First and foremost, its expansive product selection. Besides lenses and frames, Lenskart also sells sunglasses, contact lenses, and glasses frames. This wide range of

Peyush Bansal CEO products makes it possible for customers to find something to suit every need and style. Additionally, Lenskart offers an easy returns process - no questions asked - which appeals to customers who want to try on different pairs of glasses before making a purchase. Lenskart’s success can be attributed to several factors. Chief among these is the company’s focus on customer service. Lenskart employees are highly skilled in providing quality support via phone or email.

THE ROAD AHEAD

We are proud to share the journey of Peyush Bansal, the founder and CEO of Lenskart. com. Peyush Bansal is a serial entrepreneur who founded three successful businesses before launching Lenskart. He has a strong understanding of the online retail space and brings his years of experience to help Lenskart grow rapidly. In 2010, Bansal launched Lenskart, an online store that sells sunglasses, sunglasses accessories, and other eyewear products. The company quickly became one of the top sellers on Amazon India, and by July 2016 it had reached $10 million in annual sales. In October 2016, Bansal announced that he had raised $32 million in Series A funding from investors such as Tiger Global Management, Matrix Partners India, and Accel Partners. With this funding behind him, Bansal is looking to continue scaling Lenskart’s business in both India and international markets. He plans to expand the product range to include other accessories such as hats, scarves, and bags, as well as develop new ecommerce platforms for international expansion. Additionally, he plans to invest in machine learning and artificial intelligence technology to help lenskart identify customer trends faster and serve them better.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

20 MOST PROMISING

ST RTUPS

TO WATCH-2022

AJESH BABU

MD & Founder

ALBARD TECHNOLOGIES A PIONEER IN HVAC DOMAIN CATERING TO QUALITY AIR CONDITIONING NEEDS WORLDWIDE

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Puja Bhardwaj | Business Connect ver the past few decades, the HVAC market has grown rapidly and steadily. The use of Heating, Ventilation, and Air Conditioning (HVAC) equipment is expanding across all end-user industries, including the commercial, residential, and industrial sectors. This is primarily caused by the global increase in per capita income, bettering economic conditions, and rapid growth of the construction industry.

Albard Technologies is an endeavour initiated in 2018 by Ajesh Babu with a single-minded objective; to meet the growing needs of indoor environment quality in some of the world’s harshest climates. Entering this scene, the Albard team envisioned providing Quality Air Conditioning Units at the most competitive price to the people of India and the World. Ajesh grew this vision into a reality he today spearheads as Albard is a leading HVAC system manufacturer that offers holistic and quality products. Equipped with the panorama of services, including Air Conditioner Equipment, Manufacturing, Residential & Commercial units, Trading Air conditioners & Equipment - Facility Management, Albard becomes the wind under the people’s wings, allowing them to fly seamlessly.

THE SOLUTIONS OFFERED AND THE AREA OF EXPERTISE

Headquartered in Dubai, UAE, Albard Technologies has been a highly acknowledged manufacturer for offering a broad portfolio of premium international quality products. The company has expanded its wings across Asia, the Gulf and African countries and offers products by compiling international standards of ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certifications. Albard has been instrumental in catering to the increasing market demand for Air conditioners, ventilation, and home appliances equipment. Here are some of the critical functionalities of the company – 1. Air conditioner units engineering, 2. Manufacturing 3. Trading 4. Contracting 5. Maintenance

EDGE OVER THE PEERS

Albard air conditioner was established in the UAE in 2018, and in 2020, it entered the Indian market. Soon after its initiation, Albard created an indelible mark in the industry. Following are some of the critical factors that make Albard Technologies stand out: • • •

Albard’s proficiency in HVAC manufacturing comes from an advanced innovative manufacturing line to deliver Technology, Speed and Reliability. The firm’s expertise in engineering and manufacturing helps manufacturers take their products to the market cost-effectively and timely. The product ranges by Albard are very economical and affordable to reach even middle-class families in India

•

• •

Albard’s products and services fulfil the customers’ needs, whether an Office or Residence or a Factory or a Temporary Constructed place to help them beat the heat. They use world-class latest technologies in providing the goods and services that would exceed the customers’ expectations. The Albard team believes in following the protocol of healthy competition with the competitors.

INNOVATIVE SOLUTIONS BY ALBARD – BODIES ASHRAE, ESMA, ESTIDAMA

These product engineering has been developed associated with Turkish and German Technologies Albard Air conditioner manufacturing establishment targeted to open its first manufacturing units in Bihar, India; it will be known first Air condition manufacturing plant establishment in the state of Bihar Under these developments, the product has targeted to reach all Indian states and other Asian and African counties in the label of Made in India The manufacturing units will be established in the different phases, the first phase would be Split Air conditioner and successfully followed by chilled water units and all other commercial products. Albard Technologies will target to provide a complete solution for the Air conditioner industry, from product manufacturing project installation and maintenance. Under the scheme’s first phase, the company can offer direct employment for 75 to 100 numbers of people, both skilled and non-skilled jobs, further complete expansion minimum of 2000 direct employment can be offered within the 5years of establishment, and indirectly it will support the markets of raw materials, logistics, support services, etc.

THE PLAN AND THE ROADMAP FOR THE DAYS AHEAD

There are enormous numbers of business opportunities available in India and around the world for Air Conditioning Units. The plan of Albard is to grab all the business opportunities and provide quality goods and services to the customers. Driven by its innovative mission, “SMART AIRCONDITIONERS,” the company has set a long-term goal to be a pioneer in the Air conditioning, ventilation, and home appliances industry.

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Tourism

flows through it. The valley is nestled between two peaks, both of which are considered sacred by the local people—the peaks are said to be where Lord Shiva met with his consort Parvati.

amping is a fun and exciting way to spend time with your family, friends, or even the people you’re working with. But if you’ve never been camping before, it can be intimidating. Where should you go? What are the best places? We’ve put together this list of top 10 best places for camping in India. From jungles to deserts, these locations will give you all the inspiration you need for your next trip! So, keep reading!

•

LEH-LADAKH

Leh-Ladakh is the best place for camping in India. It doesn’t get more beautiful than this! The sun rises over a snow-capped mountain range, and you’re greeted by the most stunning sunset you’ve ever seen. The air is crisp and clean, and the people are friendly and welcoming. It’s like nothing else on Earth.

The valley is home to many animals as well: there are deer, leopards, bears and monkeys. Camping in Tirthan Valley will give you a chance to enjoy these creatures up close! You can also visit shrines along the way—many of them have been built by local residents after they lost loved ones.

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SPITI VALLEY, HIMACHAL PRADESH

The word “Revelation” appears in the name of Spiti Valley. It is a place where you can enjoy nature at its best. Spiti Valley is one of the best places for camping in India. The valley is surrounded by snow-capped mountains on all sides and it offers a beautiful view of the Himalayas.

So what exactly makes Leh-Ladakh so special? Well, for starters, it’s far from any other bustling city. You can literally go for days without seeing another person—that’s what makes it such a unique vacation destination. There are also lots of hiking trails throughout the region that will allow you to explore the area while enjoying nature at its best. And speaking of nature: don’t miss out on exploring Ladakh countryside! It’s filled with stunning lakes and mountains that make for some unforgettable views. Spiti is famous for its ancient temples, which are built over 1000 years. You will find many huts here that were made by local people during those times. They are still used as homes for them today. The valley also has many other tourist attractions like lakes, temples, waterfalls, etc that attract tourists from across India and abroad as well.

But what really sets this place apart from other places is its beautiful scenery—you’ll never want to leave!

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TIRTHAN VALLEY, HIMACHAL PRADESH

Tirthan Valley is a beautiful place to camp in Himachal Pradesh. The valley gets its name from the river Tista, which www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

If you want to spend some time with nature then this place is perfect for you! You will never forget the view you will get each time you woke up at the morning.

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ANDAMAN ISLANDS

The islands are a part of the Arakan Yoma range, and they are home to some of the most beautiful landscapes in India. The archipelago has two main islands, Port Blair and South Andaman, and many other smaller islets. The islands are also home to some of the most pristine beaches in Asia.

There are over 300 different species of birds that can be found on these islands. There is an endangered species of peacock butterfly that lives only on these islands, and it’s so rare that even scientists don’t know how many there are! It’s easy to see why this area is so popular with tourists—the natural beauty is astonishing and there are plenty of amazing beaches that stretch along miles of stunning coastline. It can be one of the greatest places if you want to do camping in India.

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KUTCH, GUJARAT

If you’re looking for a place to spend your holidays, Kutch is one of the best places. The land of Kutch is known for its natural beauty and rich culture. It is also known as a haven for nature lovers and adventure seekers. There are many campsites in the Kutch that offer various facilities such as accommodation, food and transportation.

The natural beauty of Kutch is unmatched. From lush green forests to lush green valleys, there are many spots that will take your breath away. The most popular spot is its beaches which are some of the best beaches in India. You can do all sorts of activities like swimming, fishing etc. You can also go on top on hills where there are beautiful views of 23

nature at every corner! The best part about camping in Kutch is that it is completely free from any kind of pollution or debris; there are no waste dumps around which makes it even more appealing and unforgettable!

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HAMPI, KARNATAKA

If you’re looking to go camping in India, Hampi is one of the best places to do it. It’s a beautiful area that’s home to ancient ruins and a number of small villages.

When you’re camping in Hampi, you’ll get to explore the area’s natural beauty—the ruins and temples are stunning, but even more so is getting out into the wilderness itself. The weather can be hot and humid, but it’s still an exhilarating experience as you hike through the jungle or camp out under the stars at night. It’s just a heaven of the earth—it really is something everyone should try.

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Kudremukh National Park, Karnataka

Kudremukh National Park is one of the best places for camping in India. Kudremukh is situated on the banks of River Periyar and is a part of the Western Ghats. It has a unique ecosystem with several species of flora and fauna. The forests of Kudremukh are home to a large number of animals, birds and other species. Some of them include tiger, elephant, leopard, wild boar, mouse deer, sambhar, sloth bear and many more.

Camping in Kudremukh National Park is a great experience for anyone looking for adventure. Campers can enjoy their stay at the campsites or tents provided by the park authorities. These campsites are well-established and have facilities like toilets, drinking water taps, gas cylinders etc. Campers can also use their own gear like tents or sleeping bags while camping at these sites. You should also try this out!

•

FINAL WORDS:

Camping is a great way to get away from it all, and there are tons of places in India where you can do just that. Whether you’re looking for an authentic experience or something more modern, there’s something for everyone. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

siliconindia

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

|19|

August 2019

THE BEST

COMPANY TO WORK FOR IN 2022

Naswiz Retails Pvt. Ltd. AN ASPIRING LEADER IN THE LANDSCAPE OF DIRECT SELLING, NURTURING TALENT IN A PROGRESSIVE WORK CULTURE Puja Bhardwaj | Business Connect

Dedication to work, diligent, and a serious attitude can lead you ahead! Santosh Chandrakar

Mr. Santosh Chandrakar Managing Director

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

“Best Company to Work” is built on employees’ experience in their day-to-day work, not just setting specific Employee engagement programs and Employee benefit checklist. Business Connect Magazine is set to list its annual compendium of the Best Company to Work, an award list based on reviews from company employees. An aspiring leader in the direct selling industry, Naswiz Retails Pvt Ltd is one of the recognised names known to be a provider of excellent work culture for its employees. Naswiz sailed out its journey back in 2016 in the direct selling segment in India, where quality customised solutions were opening. With time, Naswiz excelled towards success and reached heights on its own by penetrating markets and positively impacting lives with the best quality products and a rewarding global business opportunity. With a commitment to enhancing people’s health, wellness, beauty, and lifestyles through innovative product solutions, Naswiz aims to enrich the lives of the customers and enable direct sellers to benefit financially from the product selling. Since its inception, Naswiz has been acknowledged as one of the most consistent, stable, and accurate to its word company. With constant hard work and quality service, it has reached its zenith. While most direct selling companies do not have the time and energy to research an innovative product and prefer to sell a simple consumer product, the team at Naswiz strives continuously to develop new and innovative products. The group launches any product only when it is satisfied with its performance and efficiency. Naswiz has created an incredible mark in the industry that lives up to the expectations of its valued customers. Over the years, it has grown, expanded, and changed a lot. Naswiz plans to become more prominent, better, and more robust in the future while remaining loyal, compassionate, and a family. The company has already started expanding its wings outside India, and it is on the way to going global with its latest product range in the healthcare, beauty, and lifestyle segment.

The Naswiz Offerings

Naswiz deploys its efforts to offer an exclusive product range encompassing men’s and women’s wear, high-quality consumer products, including hair care, skin care, beauty, herbal range, personal care products for daily use, health supplements, etc. Here are significant products offered by Naswiz – 1. Male Apparels 2. Female Apparels 3. Electronics 4. Herbal and Personal Care Products 5. Dinner set 6. Home furnishing Range 7. Alkaline Water Ionizer 8. Food supplements Further talking about the company’s strategy to ensure a quality product, Mr Santosh asserted, “We are committed to providing world-class products to our customers, for which the ingredients are sourced from across the globe. Our latest product PhytoWiz is a health supplement which has helped many people across all continents. It is used worldwide, and people from US, 27

Canada, Africa, UAE, and many other countries are testimonials for the same.” Naswiz thrives on maintaining the quality and ties up with the experienced and authorised manufacturers. They provide world-class after-sales service. Their exchange and return policy are simple to understand and follow. Besides, they have free delivery of all their products across the world.

Associates of Naswiz– The Team

The people at Naswiz are like-minded, working aligned with the company’s goal! Naswiz is highly focused on the need for recreation to keep the entire TEAM MOTIVATED. Naswiz instils a sense of unity and team spirit in their employees by celebrating all major festivals of India together with grandeur. The company organises domestic and foreign trips for the personal bonding of all associates and celebrates their achievements.

Ensuring better outcomes in COVID-19

During the initial days of COVID, Naswiz had to suffer a lot like all other companies. It was a tough time for the entire world. The movement of goods and services had stopped everywhere, funds were not moving, and the world had come to a halt. To deal with the situation smartly, the team shifted all its physical functions to virtual. To keep the unit connected and ensure continuous sales, they conducted a lot of webinars and Zoom meetings. Covid 19 made the world smaller; the Naswiz team learnt to communicate with people worldwide to deal with the situation.

Naswiz’s Insights on the Latest Technological Advancements

“In this digital era, without technological inclusion, it is almost impossible to survive today. Our associates always work to upgrade themselves; they understand the technical advancements in the market, be it digitisation or new terminology. Several pieces of training with experts are arranged at the regular intervals for upgradation of our associates and employees. We also conduct product training to make our associates aware of the product regularly and provide a complete and thorough knowledge of the products,” shared Santosh Chandrakar.

Ensuring Growth with Continuous R&D

The R&D team at Naswiz is constantly working towards innovating and advancing its product range. The team does a lot of research on the ingredients, the combinations, and finally, the efficacy of any product. It takes a lot of time and effort to launch a new product. Naswiz has always tried to serve with the best and most effective outcomes. The Herbal and Personal Care products offered by the company are made of formulas that have been tested for many years to ensure maximum output.

The Guiding Force

Santosh Chandrakar – Managing Director The man behind the idea, Santosh Chandrakar, is an optimist and expert business professional. He aims to pull together his strength to service stable and growth markets within existing or new customers. The ever-creative and goal-oriented professional has made Naswiz one of the outstanding organisations. He looks forward to growing with his team and creating a benchmark in direct selling with team spirit. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

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Health

f you’ve ever had trouble sleeping, then you’ve probably wondered what caused it. There are many causes of sleep disorders, and the causes can be both physical and psychological in nature. While poor-quality sleep can lead to a multitude of issues with your health, some common sleep disorders may not pose any risks to your health at all. By knowing the symptoms of these conditions and how they affect your sleep habits, you can start taking steps toward treating common sleep disorders:

apnea; mental health issues such as depression or anxiety; environmental stressors such as noise or light; medications that can interfere with sleep; and lifestyle factors like alcohol use or heavy exercise before bedtime.

Treatments for Dyssomnias

In order to treat dyssomnias successfully, it’s important to first identify what type of disorder you have so that you can take the appropriate steps toward treatment. If your problem seems psychological in nature, you may need to seek out a professional who specializes in this area.

Dyssomnias

Dyssomnias are sleep disorders that cause disruptions in a person’s sleep. They are common, and they can affect a person’s well-being in many ways.

Here are some of the tips you can try •

What is Dyssomnia?

• •

Dyssomnia is a term used to describe the inability to fall asleep or stay asleep. The most common type of dyssomnia is difficulty staying asleep, which is seen in about 80% of people with insomnia. A second type of dyssomnia involves having difficulty staying awake during the day—this is called daytime sleepiness.

•

Parasomnias

If you’ve ever woken up in the middle of the night, not knowing what happened and feeling like you were sleep-walking, then you may have experienced parasomnias. Parasomnias are common sleep disorders that can occur at any time of day or night.

Causes of Dyssomnias

There are many different causes for dyssomnias, including physical conditions such as heart disease and obstructive sleep www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Try to sleep in a quiet, dark room and avoid any bright lights or loud noises. Stay away from caffeine after noon. Avoid alcohol and stimulants (caffeine and nicotine) before bedtime. Eat a small snack before bedtime, such as an apple or a piece of bread with peanut butter on top.

Parasomnias can be divided into two categories: REM-sleep parasomnias and non-REM sleep parasomnias. Non-REM parasomnias are more common and include things like sleepwalking, nightmares, and sleep-driving. The most common REMsleep parasomnia is sleep paralysis.

Causes

The causes of parasomnias are different for each individual but often include environmental factors such as noise levels, medications taken during the day (including alcohol), certain foods consumed during the day (such as caffeine), and circadian rhythm disturbances.

Treatments

Treatments for parasomnias include behavioural management strategies such as relaxation techniques or cognitive behavioural therapy (CBT). A qualified healthcare professional will help determine which type of treatment is best suited for your needs based on age and severity of symptoms.

or high blood pressure, and substance use disorders (including alcoholism).

Treatments

Many people with insomnia find that cognitive behavioural therapy (CBT) helps them manage their condition better than any other treatment option does. CBT aims to change how thoughts affect mood and behaviour by teaching patients how to identify negative thoughts (like “I’m worthless”)

Sleep Apnea

Sleep apnea is a common, potentially life-threatening disorder in which breathing stops or becomes shallow during sleep. It can cause daytime fatigue, headaches, and other symptoms. The condition affects millions of Americans, but it’s rarely discussed in the mainstream media.

Causes

Intrinsic sleep disorders are common, and they can be difficult to diagnose. The causes of these disorders are not always clear, and the treatments differ from disorder to disorder. Here’s what you need to know:

The causes of sleep apnea are poorly understood. It’s thought that people with the condition have more trouble regulating their breathing than others do—but it’s not clear why this would happen. Some experts believe that some people may be born with a predisposition for the condition; others believe that there may be environmental factors that contribute to its development.

What is an intrinsic sleep disorder?

Treatments

Intrinsic Sleep Disorders

Intrinsic sleep disorders are conditions that cause problems during the stages of sleep. They include insomnia, narcolepsy, and circadian rhythm sleep disorders (CRSDs). They’re also sometimes called delayed sleep phase syndrome (DSPS) or non24-hour circadian rhythm sleep disorder (N24-CRSD).

Causes

The causes of intrinsic sleep disorders can vary depending on which type of intrinsic sleep disorder you have—for example, some people have more severe symptoms of narcolepsy if they also have other health issues such as depression or anxiety. But in general, some factors may be linked with each type of disorder: • Age: Intrinsic CRSDs tend to occur more commonly in children and young adults than in older adults because this age group is still developing brain chemistry that regulates circadian rhythms.

Treatments

Treatments for intrinsic sleep disorders include lifestyle changes such as exercise and better nutrition as well as medications for secondary conditions such as ADHD or depression.

Treating sleep apnea depends on its cause. If your symptoms are caused by an underlying medical issue such as heart disease or stroke, then you’ll likely need treatment from your doctor or another specialist who specializes in those types of conditions. If you’re experiencing severe breathing problems during the day but aren’t showing any symptoms at night (or if your doctor suspects a medical issue), then you may be treated with a CPAP machine or other similar devices that help keep airways open during sleep. Sleep apnea treatments include: • Continuous positive airway pressure (CPAP) machines that help keep airways open during sleep and prevent them from collapsing; • Oral appliances that help maintain the shape of your mouth while you sleep; • Medications like oral steroids, which can help reduce inflammation in your airways; It can be difficult to pinpoint a sleep disorder, let alone the cause of one. Common sleep disorders may have common symptoms, but the causes for those symptoms may vary depending on the specific condition. Fortunately, most sleep disorders are treatable, usually with self-care methods or medication.

Insomnia

Insomnia is a common sleep disorder that affects millions of people worldwide.

What is Insomnia?

Sleep disruption is common in the general population, but it can be more severe for some people. Sleep disorders, including insomnia, are diagnosed when a person has difficulty falling asleep or staying asleep. Insomnia is a very common sleep disorders. It affects about 30% of American adults and 40% of people over age 65.

Causes

There are many possible causes for insomnia, including stress and anxiety, irregular sleep patterns (such as staying up late or sleeping too much at night), medical conditions like depression 31

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Patel & Patel EMPOWERING BUSINESS THROUGH ITS DISTINCTIVE RANGE OF REGULATION, TAXATION, AND BUSINESS ADVISORY SERVICES – M/S PATEL & PATEL

Puja Bhardwaj | Business Connect he taxation system of India has been undergoing rigorous transformative changes for the last few years. it has posed serious challenges for the small, medium as well as large scale industries across industry verticals, which eventually affects their growth in many ways. Here, there is a need for expert taxation advisory solutions that can counsel organizations on their current needs and let them focus on achieving their business goal.

Patel & Patel, a chartered accountancy firm, is thriving as an emerging leader in the financial accounting and taxation services landscape by supporting organizations to plan their taxes; helping them in strategizing their progress, and enabling them to create a roadmap for success with its sound financial advice and personalized proactive services. Established in 2020 by acclaimed chartered accountant CA Samir Patel who hold great expertise in key areas of accounting, taxation & fiscal management, Patel & Patel has experienced a dynamic growth rate in the industry within a short span of time. The firm specializes in rendering comprehensive professional services which include audit, management consultancy, Services under IBC, tax consultancy (Direct and Indirect Taxes), accounting services, and internal audit. Within one year of its inception, Patel & Patel has been able to gain a firm footing in the market by keeping a steadfast commitment to delivering sound financial advice and personalized proactive services that can boast high quality and reliability to its clients.

PEERLESS PORTFOLIO

Here is a brief look at the services offered by M/s Patel & Patel in different areas: •

AUDIT & ASSURANCE SERVICE • Audit of Government and Public Sector Undertaking • Statutory Audit • Tax Audit under Income Tax Law and GST Law • Internal & Concurrent Audit • Audit of Internal Financial Controls

•

MANAGEMENT SERVICE • Designing the tax structure that is suitable for Law • Documentations, records & System Integration, and compliances • Designing and Implementing Standard Operating Procedures • Financial Analysis • Transaction Advisory • Assessment proceedings under various tax laws • Debt syndication • Various Services under IBC 2016

CORE VALUES – THE MAJOR STRENGTH OF THE FIRM

The philosophy, principles, and values are strongly woven into the cultural fabric of Patel & Patel which allows it to keep the team aware of the business goals and earn the client’s trust and respect.

DIFFERENTIATING FACTORS

Several factors enable the firm to stand out from the rest and enable it to emerge as a leading CA advisory firm. Here is a brief look into the firm’s core competencies: • •

PARTNERSHIP: - Instead of being a distant service provider, the team collaborates with the clients in all their engagements, work with them as a team, and takes ownership and responsibility for things, to create longlasting partnerships.

The unique approach of Patel &Patel helps clients Think Outside the Box, shift gears, and take their businesses to the next level. The firm endeavors to answer the client’s 5Ws (who,

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

what, where, when why) and 1H (how) on every business situation which assists the clients in evaluating every business situation and exploiting their full potential to move in the right direction. The leading team produces years of work experience which enables them to keep pace with contemporary developments and meet the needs of its clients and provide customized solutions for clients. The founding team believes that business decisions must be taken keeping the business goal in focus. Every decision taken by a businessperson affects either the cost of the product or its reputation in the market and both are necessary for a competitive era. They understand the problems faced by the business community from their views and not just as a compliance nodal agency and produce the solution accordingly.

INTEGRITY: - The Services are aimed at protecting the client’s interests. By adopting. transparent processes and 34

remained the same but the way of doing the same business has changed a lot, due to which new business arrangements and transactions taking place. We evaluate this arrangement and transaction with respect to the present laws and apex court judgments. We also evaluate that transaction on principles of ‘substance over legal form’.” “The major challenge we have faced during the journey is making clients aware of tax planning and tax evasion. Sometimes arrangements and agreements are drafted in such a way that tax evasion is tried to color like tax planning. It is always a challenge to make clients understand the importance of tax planning.”

DYNAMIC LEADERSHIP

CA SAMIR PATEL

adhering to the highest ethical standards. The firm ensures clients’ confidentiality and its credibility. EXCELLENCE: - By continuing to focus on quality and deploying best practices, Patel & Patel brings excellence to its work, and adds value for the clients.

MASTERING ITS PROWESS: M/S PATEL & PATEL’S JOURNEY AHEAD

Samir Patel – Founder An experienced and dynamic professional, Samir Patel comes with a decade of work experience, specializing in inbound and outbound advisory, services to IP under IBC 2016, tax, due diligence (including the third-party due diligence), transaction structuring including M & A, and capital restructuring. A Chartered Accountant by profession and education, Samir also holds expertise in Internal Financial Control implementations, transactions, and restructuring across different industry verticals including manufacturing, infrastructure, pharmaceuticals, financial service, and FMCG.

WORDS OF WISDOM

Compliance with tax is important, however, what is more, important is the right compliance with tax!

Tax management plays a key role in any business since it reduces costs and puts them ahead of the competition. The success of the business is heavily dependent upon a sound business decision and that makes it critical to have a comprehensive view of each business situation. The qualified and experienced team at Patel & Patel thinks beyond the obvious and provides customized solutions to problems that impact businesses. This differentiator provides that ‘something more’ to clients that adds real value, thereby assisting clients in making decisions that best suit their business needs. They actively help clients with effective tax strategies and handhold them during the execution of the same. Because of their expertise in the tax industry, they understand the tax environment in India very well and acne provides focused advice on every client situation. The firm as a consultant gives priority not only to compliance but extend to saving the cost of the company. Now, it is further planning to approach small and medium-size units emphasizing the importance of documentation, books of accounts in tax planning, and compliance.

CA VIDHYUT PATEL

FROM THE FOUNDERS’ DESK

Talking about the significance of R&D, Samir Patel apprised, “R & D has become a significant part of the process as technology has changed everything. The business has 35

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

PLUTUS CONSULTING A New Age Consulting Partner, Transmuting the Finance Curve with Impeccable Consulting Services

KUNAL SINGHAL

Founder & Managing Partner Alumni - KPMG India | E&Y India

Puja Bhardwaj | Business Connect xperienced leaders meticulously transitioning businesses into lucrative organisations and assisting them to flourish multifold are revamping the industry through their efforts. These ventures are fiercely navigating through the components of their challenging profession with the virtues of a sincere passion for exploring, dedication, innovation, and excellence. While India has a plethora of financial consulting firms, only a handful have evolved to the level of promising partners. The New Delhi-headquartered seasoned company, Plutus Consulting, is one of them.

diligence/ Valuations/ Financial Modelling and decisionmaking, including others. Plutus is not just another financial consultancy services provider; it goes a step ahead to make services meaningful without letting clients bother about it. The company primarily serves corporate clients who operate in a corporate structure. More than 90% of the base comprises such clients. It also helps individual clients; there is a different setup for it. The firm intends to keep its focus on solving the more significant problems for the SMEs operating in corporate structure as its more complex to understand for laymen.

Incorporated in 2017, Plutus Consulting enjoys the stance of an industry leader in the financial landscape with its dedicated team of 35+ hard-working, diligent, and talented professionals directed by Kunal Singhal, Founder & Managing Partner of Plutus and an Alumni – of KPMG and E&Y India. In a short span of 4+ years of its existence, Plutus has garnered the trust of over 100+ small and medium businesses and corporates, both domestically and internationally, acting as their go-to consultant in the hour of need.

Plutus takes a process-driven approach to delivering best practices by leveraging the latest technological tools with complete transparency and visibility to the clients. This has resulted in companies completely outsourcing their divisions to manage and run. Talking about the key differentiating factors of Plutus, the leading man, Kunal Singhal, apprised – “The key differentiator(s) is the factor that we own the function of the company when outsourced to us and the initial discussions with the management which enables us to convert their expectations and requirements into an action plan on paper which can be executed and deliver value.

Plutus Consulting spearheads the financial consulting space with its comprehensive support framework in Corporate Finance/ Legal/ Transaction and Business advisory/Mergers & Acquisitions/ Strategy/ Due

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“We enjoy our relations with our clients, and our ability to easily off-board them as easily we on-board them leaves our clients happy and wanting to come back to us even after they have left. The practicality and professionalism with which we work are why almost none of the clients have ended their contracts with us in our tenure of 4+ years of existence which has, in turn, paced our growth”, he added.

THE ‘TEAM PLUTUS’ & WORK CULTURE

Inculcating the experience with industry proficiency in rapidly altering finance policies, ‘Team Plutus’ under the wise leadership of Kunal Singhal, works with clients as inclusive parts of their organisation. The team comprises Senior Executives, Taxation professionals, Finance professionals, admin, and support functions to keep the engine running on the ground and are ready to meet any challenge arising from the ever-growing growth pace of the companies. The leadership at Plutus comprises Chartered Accountants/ Company Secretaries and Corporate Lawyers. At Plutus, there is a comfortable and flexible work culture, where every individual is ready to take on the workload and pressure simultaneously. Teams are willing to help each other and make honest efforts to achieve what clients want. While engaging with clients is quite evident as they are the main objective for any business, the leading team also believes in empowering the employees. Quarterly hangouts, event celebrations, quick, frequent day breaks, and longstay annual trips keep the groups charged and motivated.

SOLVING THE HURDLES OF CHARTERED ACCOUNTING SERVICES

The traditional working style lacks the mindset and approach and is too focused on completing service and collecting the receivables, which clients often complain about. Plutus adopts a different approach. It ensures these issues do not arise by setting up processes that provide meaningful information when required in a push manner rather than clients following up for the same. They conduct detailed discussions with the management during client onboarding to document the expectations and convert them into an action plan that can be executed. They assign Engagement In-charge to each engagement who manages the requirement definitions, execution, communication, deliverables, and effectively reporting to the clients. Such a proactive approach gives clients confidence in the services being delivered.

KUNAL’S TAKE ON THE SIGNIFICANCE OF R&D AND AUTOMATION

No business in any industry can thrive for long or achieve scale with a vision without R&D. Where there is a vision, R&D has to be the backbone of such business. In the finance industry, though routine can be hectic and consuming, leaving no time to devote to R&D, I schedule time for research and development in my calendar weekly and sit for it. It helps us identify what we can do more, what we can do better, and how. This is an essential part of my life. We believe business processes are ever-evolving, and there is no single best approach, so we keep improvising in real-time every time. This primarily involves experimenting with new tools in the market and how they can be helpful for our clients. We try to automate every activity we pick, which is repetitive. This gives us massive leverage since it enables us to select and offer them to our existing and potential clients. Automation brings ease to the company processes, which clients like about us.

IMPACT OF COVID-19 ON THE BUSINESS MODEL

Covid-19 showed the Plutus team a silver lining in the dark clouds. Although they always believed in technology and tools, the pandemic tested their strength. But they had a reason for not worrying. All their work was already automated, and they could support all the clients with little hassle. Lack of infrastructure

did not deter them from collaborating between the teams and clients. They use all the available tools in the market to keep the office running and maintain the company’s compliance.

THE PROUDEST MILESTONE, RECOGNITION

Over the last four years, Plutus Consulting has built a robust base and has achieved numerous milestones. Here are a few – • •

•

In terms of revenue, it has seen the growth of an average of the 4-5X year on year in the last 4+ years of its journey. The international clientele has grown tremendously in 5 continents covering the USA, Australia, Europe, and Asia, due to its expertise in managing global clients well. In terms of team size, from a team size of 2 in Year 1, they have reached a team size of 35 in the fifth (5th) year and expect it to cross 50 by the end of Year 5. In terms of customer feedback, the team has received excellent and motivating feedback from the clients.

WHAT’S NEXT FOR PLUTUS CONSULTING?

India is the largest democracy in the world; demography-wise, it is at its best. The following 10-15 years will be crucial for the nation as India is set to become financially free with its GDP rising. Plutus Consulting intends to be a part of this journey and make transactions between Indian companies and foreign companies easier in the play, thereby maintaining their faith in the ecosystem’s law of the land. In the next 2-to 3 years, the firm plans to bring an enhanced reach to the solutions it offers to impact as many lives as it can as a full-fledged consulting enterprise, having achieved the scale of operations and may be working on A-category transactions happening in India.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

SKETS Studio

Global Leader in BIM Consultancy, Design Documentation and 3D Visualization Solutions Puja Bhardwaj | Business Connect “To succeed, a firm must have disciplined thought, disciplined action, and disciplined people. These three characteristics, when combined, pave the way for success” – Ms Nimisha Bansal, CEO at SKETS studio. SKETS Studio is a pioneer in Design Documentation, 3D Visualization, and BIM Consultancy for Architecture, Interiors & Engineering industry. Incepted in 2005, it is led by a team of three experienced leaders with around 80 years of accumulated wisdom, Nimisha Bansal, Shamit Gupta & Neeraj Bansal.

Nimisha Bansal Chief Executive Officer

Based in the capital city, Delhi, SKETS Studio has evolved over the years to become a full-service solution firm offering concept to construction design documentation. Growing from a three people team in 2005 to a group of 475+ architects, designers, and engineers in 2022 SKETS has been moving upward on the graph each year. SKETS has built a solid position in the documentation of Hospitality, Retail, Residential, Educational, Healthcare, Mixed Use and Corporate projects; with the world’s largest BIM Interiors studio; it has already completed over 1,500 large-scale projects across 32 countries. The state-of-the-art infrastructure, data security, quality excellence and the experience of the employees are what give SKETS an edge. SKETS’ uniqueness also lies in the quality of the services, internal processes, project management, innovation, and the strength of the employees. CEMENTING THE VISION Ms Nimisha and Mr Shamit decided to start a new venture by combining their expertise in architecture and information technology with a clear vision to be a frontrunner in the niche of design documentation. When SKETS’ foundation was laid, design firms were extremely wary of utilising an extended partner in the field of design documentation. However, by focusing on delivery excellence, SKETS made a name for itself in the industry. SKETS strengthened its position even further by becoming an early adopter of BIM, establishing itself as a global leader in architecture and interior design documentation. Further, the leading lady apprised, “We decided to concentrate on extremely complex projects. This enticed architects and designers to join the firm when it was still in its infancy because they were given the unique opportunity to work on complex buildings with world-renowned designers.”

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

R&D, AN IMPORTANT ASPECT Since SKETS is a tech company, innovation and R&D are the centre point of the operation here. A team is dedicated to constantly researching latest technologies and developing custom tools and plugins to improve efficiency. SKETS was one of the pioneers in implementing BIM in the Hospitality sector and is now exploring the integration of newer technology platforms that can bring value to the clients. SKETS hosts annual technical competitions called ‘Softech & SmarTech,’ which serve as a breeding ground for innovative ideas. SKETS is constantly working to improve and automate operational processes. Positioning itself as a navigator, SKETS has guided customers in their quest to maximise business value. SKETS TEAM & STRATEGIES TO KEEP THEM MOTIVATED “The growth of SKETS is a derivative of the growth of each member of SKETS.” – Nimisha Bansal. SKETS makes significant investments in training and mentoring the employees and supports them in honing their skills, learning modern technologies, and keeping themselves updated on the latest features and platforms. In addition, the company is focused on providing training in both soft skills and managerial skills. This ensures that each employee develops professionally as well as personally. SKETS also conducts frequent events and competitions to improve bonding between teams. Also, to ensure that employees have a good balance of work and fun, team outings, movie nights, and trips are organised regularly. CLIENTELE & CORPORATE ETHOS SKETS collaborates with top architectural firms and industry titans in the United States, the United Kingdom, the Middle East, and Asia. The firm has worked on iconic buildings spread across the globe and mega architectural projects spanning across millions of square feet. Some of the significant clientele of SKETS includes a media and entertainment conglomerate, one of the world’s largest coffee chains, top universities, corporate headquarters of Fortune 500 companies, and several top-tier hotel chains. SKETS’ 100 per cent customer retention rate since inception attests to the quality of the services and the commitment to exceed customer expectations. PROUD MOMENTS OF SKETS STUDIO In its zeal to excel, SKETS has been steadily growing and achieving new milestones on the way. It has been honoured with the ‘Point of Excellence’ award from one of the most reputed design firms in the US. Different publications like EME Outlook have recognised it. Autodesk has showcased SKETS multiple times for its expertise in handling large scale projects. The company’s philanthropic arm, “SKETS Hope Center,” has received extensive coverage in the media for its work with underprivileged children and women.

DEALING WITH THE UNPREDICTED PANDEMIC Change is the only constant in this modern world Though SKETS has been very agile, working remotely seemed impossible before COVID. The team works on prestigous projects with strict non-disclosure agreements, and the team must frequently communicate to discuss the project. When the pandemic struck, work from home became a necessity. Data security had become a priority at that time. Management quickly responded by strengthening data security measures required for establishing a remote working infrastructure. This addressed the main issue at hand. The second task was to ensure effective internal communication among team members. Team leaders used this opportunity to experiment with new training methods, mentoring, and guiding. The team supported the customers without a single day of downtime and met all the project submissions, thus cementing the trust the customers placed in SKETS. DYNAMIC LEADERSHIP Neeraj Bansal, Executive Director – He is an industry veteran with around three decades of professional experience in different facets of management & operation. In the key position of Executive Director at SKETS Studio, Neeraj spearheads growth and overall operations of the company. Nimisha Bansal, CEO & Co-founder– Nimisha co-founded SKETS Studio in 2005. With her excellent guidance, she grew it from a modest start-up to a leader in the Design Documentation industry. Currently, the leading lady is efficiently taking care of the strategic direction, innovation, business acquisition & client relationship management. Shamit Gupta, COO & Co-founder of SKETS – The other cofounder of SKETS, Shamit holds over 21 years of experience in the field of Architecture and Interior Design Documentation. He is renowned as the man behind the ‘quality delivery’ of SKETS and provides oversight on all the projects. WORDS OF WISDOM Being an entrepreneur requires dedication, perseverance, and the capacity to adapt. As the saying goes, change is the only constant in today’s world. So, be flexible and adapt to the needs and requirements of the industry. As an entrepreneur, you must understand that your company will only be as good as your team. It is critical to foster a culture of trust and respect, as well as one in which people rely on one another and have a shared common vision and goal. If financial incentives are the only thing that motivates your team, you will not be able to achieve your dream.

WHAT’S NEXT? SKETS has already been a leader in design documentation for Architectural and Interior projects. Now, it is planning to venture into live renderings and virtual reality and become a pioneer in this space. The short-term goal of SKETS is to cross the 500+ people milestone. In the long term, it will focus on expanding its Engineering services and enhancing its service offering.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Lifestyle

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Collaborative Business partnership for our various Business Ventures Looking for 100 Smart Moms To Super Boss from India to Abroad

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www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA