Special Edition October 2022

Kajal Dobhal Kajal@businessconnectindia.in

What drives ethical behavior in any organization? Well, it is the values we choose to work by. The values ingrained in any organization’s culture help it to leave a glorious legacy behind. Owing to this strategy, many businesses have made ceaseless strikes to transform the lives of common people. Hence, we bring a repertoire of some outperforming companies that believe in raising the bars with each offering to their targeted customer base. The focus of this special edition is on a few exclusive traits that ensure successful leadership in the currently everevolving business landscape. The ‘read’ has come with some insights into the problem-solving and decision-making capabilities of a few business leaders of some companies. A booster to your leadership skills accompanied by some extraordinary business management acumenhow we would like to address this publication.

Business Connect strains every nerve to narrate the best-in-class read to its global community of readers and the result is this special edition! Putting high hopes on this issue, we are adamant that our readership will be immensely benefited from it in the most assertive ways. This exceptional edition has a collective of your favorite sections that are enriched with some stimulating content to boost your entrepreneurial spirits. A mix of some enticing success stories where the triumphs of each company and their respective leadership team have been spotlighted excitingly to establish better engagement between the publication and the readers. So, look into our extraordinary picks from the business fraternity that have been flagging their names in their respective space while inspiring impassioned entrepreneurs as well as the business community with their optimism, insights, leadership, values and a lot more.

For the cover page, we couldn’t find any profile more worthy than iEnergizer. The institution has made an exemplary mark in the BPO space and is being spearheaded by the senior leadership of Mr Adarsh Kumar- the Co-founder and COO. Redefining the industry with its out-of-the-box business philosophy, the company has become an excellent Business Process Outsourcing service provider. The values driving their culture resonate with the essence of this edition. To get to know more about iEnergizer and its respective aspects, dive into this exclusively created narrative and share your views on it.

Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its vision to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc, while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

OUR ESSENCE OF BEING IS IN THE VALUES WE CHOOSE…

Vol - 5 | Special Edition | October 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Mohit Rathee | Abhishek Mishra Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja

Finance Team

Monika Aggarwal | Gaurav Singhal

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav

Legal Affairs Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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Publisher & Editor : Abhishek Kumar Dubey

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Adarsh Kumar Co-Founder & COO

iEnergizer

Your reliable partner in optimizing business critical tasks…

Kajal Dobhal | Business Connect

Higher quality that accompanies better performance is how businesses define BPOs today. As BPOs allow businesses to put their focus and energy on operational excellence rather than worrying about tasks that could be outsourced, the BPO industry has witnessed a considerable boom in the last few years. Accuracy, efficiency and agility come effortlessly to the companies after considering business process outsourcing. Apart from costcutting and time saving, this industry is also boosting human capital by opening the gateways to incredible job opportunities. Undoubtedly, BPO companies have escalated to fame in a short span of time.

We have come up with a name that ensures to make a mark in the industry owing to its exemplary solutions that are derived from an innovative mindset, customer-centric outlook and thought leadership. Yes, it is none other than, iEnergizer- a synonymous to excellent Business Process Outsourcing. Acknowledging its extraordinary success across the business realm, we took a closer look to dive into the success story of this company in the highly competitive space that BPO is. In order to get some information about the phenomenal aspects of the company’s overall journey so far, we sat down for an exclusive interview session with the Cofounder & COO- Adarsh Kumar. As he walks us through various facets of the company and the invaluable experience he has garnered from it, Adarsh shares ‘food for thought’ with us to ponder over. We sincerely hope that this success narrative of iEnergizer will inspire our global readership in the most unimaginable ways. Let’s dive in-

THE PREFACE iEnergizer is driven by an intense sense of adaptability and dynamism that aids the team to evolve as per the market needs and sync with latest happenings. It has proved its efficiency over and over again in its more than two decades of exalting journey. No doubt, it has become a de facto leader of BPO services across the APAC region and beyond owing to its inspiring journey so far. Excelling across a number of industries and markets such as Healthcare, Telecom, eCommerce, Retail and Travel sectors, among others, it has proved its expertise as well as experience to render effective solutions tailored as per the client’s needs. Each solution is specially curated to eradicate the operational challenges faced by the client organization.

“Our key to success in the BPO industry is our ability to meet the needs and expectations of our end-clientele.

Being in the know that each customer has his own unique requirements that may vary immensely from each other. Any organization that is able to bridge these two aspects would inevitably witness enduring success,”

asserted Adarsh Kumar

The market position attained by the company and the trust put on them by business owners are due to the value it has added to its clientele in their respective fields. Their partners always prioritize them for the substantial value they have bagged since considering the partnership with iEnergizer. Their key focus has always been on understanding their client’s pain points and eradicating them via CX strategies. Also, known for maintaining high numbers when it comes to customer engagement, the company never faced any loss due to any performance-related scenario.

SERVICE PORTFOLIO

iEnergizer’s service portfolio is bifurcated into two verticals- Business Process Solutions and Digital Content Solutions. The team at the company always considers itself a sheer extension of the client’s brand as well as the operations. Owning a reputation as a mid-sized company, it is aptly capable of providing the best of both worlds to the clients- from the resources to ensure a scalable environment to an infrastructure that allows nimble and customer-focused BPO services. The specially selected and curated services offered by

iEnergizer is what keeps them at the top of the game. High transparency and consistency in the service quality are their distinguishing factor- something which helped them witness exceptional success across the industry.

In Business Process Solutions, they offer services such as Account Receivable Management, Customer Lifecycle Management, Back Office Support, Human Resource Outsourcing, Investors and shareholders services, Market Research Analytics, Quality Assurance and Testing, Sales and Fulfilment and Technical Support.

In Digital Content Solutions, they are able to ensure customer service from successfully managing the website content, social media platforms & chatbots for some of the industry leaders to the wavering needs of the business landscape and to the requirements of our clients, with growing years.

FLEXING ITS ABILITIES

To prove its competence via its expertise, the company views itself as the mutual partner allowing it to build brand loyalty for its clients and ameliorate the overall customer experience. iEnergizer’s approach to operate a business is in a term partnership that has formed the cornerstone of the company. Everyday, they are into flexing and texting their abilities as they drive for higher standards. The company comprehends BPO services as the long-term and future centric services. Their business philosophy asserts in delivering and meeting expectations that established a mutually beneficial relationship for both the sides with favorable outcomes.

Scalability plays an equally important role in their success where they facilitate the room for growth allowing the partnership to boost over the period of time. This acuity comes from the understanding that the BPO industry has been so competitive due to this symbiotic relationship where customer pain points are addressed by delivering appropriate solutions to the end client. iEnergizer has thrived with numerous growth opportunities while conducting their business. Years of extensive experience and impeccable expertise set them apart from the crowd.

All the extraordinary qualities have been combined with cost efficiency and transparency by iEnergizer, securing its reputation across the BPO space. It has indeed showered them with immense recognition across the world. Needless to say, only a handful of organizations are able to relish the longevity and reputation being bagged by iEnergizer.

ADARSH KUMAR:

A VIBRANT INTRO

Adarsh is known to be a well-acclaimed Chartered Accountant, who has been spearheading IEnergizer as Cofounder &COO, for the last 21 years where he currently leads a team with 25000 headcounts. Here, he has been implementing his accumulated knowledge and experience to scale the organization to greater heights. Owing to his impeccable leadership qualities, the company has made a distinguished name for itself in the targeted market.

His corporate journey began three decades ago with one of the group entities of Birla Group where he led its F&A Division before joining iEnergizer. During the nascent stage of his joining, Adarsh was responsible for leading the commercial & overseas assignment. He was asked to visit the US and understand the potential of the opportunity to present to the Board, in the advent of the BPO era in India. Equipped with extraordinary expertise in understanding international contract terms and conditions along with Cost models, Commercial negotiations, Project Management, financial due diligence, he negotiated major contracts with multiple domestic and international clients. Since his association with the company, he has supervised each aspect of the business from delivery to process

Our high success rate is a testament to our high client retention rates where we have curated a pacesetting standard that people think are easy to replicate. But still we are impeccable to beat, ~elucidated Adarsh

excellence from a closer perspective. His customer centric approach and intuitive leadership style have led to a resounding success of commercial and overseas assignments performed by iEnergizer.

“My sheer mantra to success in a business is- ‘The customer is the primary driver of the business’. Hence, every business process at iEnergizer has been aligned with this strategy only. Avidly believing in this ideology, they have always prioritized customer needs that makes everything else secondary. Not only this, we also ensure the holistic well-being of our employees and motivate them to utilize the same mantra in their functioning to derive best results. Our satisfied customer base speaks volume of our offerings as we believe no other yardstick could be as accurate nor any asset could be as essential and impactful as this mantra is,” affirms the luminary.

WHAT’S UP FOR THE FUTURE?

Any business needs to evolve as per the market demands and deliver results as per the consumer expectations or the whole marketplace. In this direction, iEnergizer showcases a bold ambition where they are restructuring the business models to provide breakthrough value to the clientele. Adarsh has curated a strategic roadmap that will not only result in better global expansion but will also improve the business performance to sync with client’s conjecture. Addressing this question, Adarsh explained, “We are in a constant process to build better capabilities. With our market offerings in the new age marketplace to compete with the best, we are driving our values to ensure that we are agile and flexible in our approach. And we believe it will help us carve a radiant future ahead.”

PEARLS OF WISDOM BY THE LEADER…

“I would advise the upcoming professionals to be very curious about the business. They need to ask all sorts of questions like, ‘why I am doing this?’, ‘what is the need to do this?’, ‘in what way will it help me?’, and so on. I think curiosity can be a game-changer for everyone.”

MEET DR. SURESHKUMAR MADHUSUDHANAN & MR. ABDUL JALEEL MANGALATH

TWO DYNAMIC LEADERS SETTING NEW BENCHMARKS IN OVERSEAS RECRUITMENT

Since the dawn of corporate culture, recruitment has been a critical element in the business fraternity. But onboarding effective people can be cumbersome, which is where recruitment firms come in. They help organizations have the most talented resources, which breeds increased productivity and profitability. In fact, recruitment firms have been integral in improving the corporate landscapes of many developed and emerging economies. But with the evolution of technology and business environment, the recruitment space has become volatile.

I found it interesting to explore this complex interplay of volatility and evolution. After all, nothing is more important than hiring and developing people. You bet on people, not on strategies. Searching for noble paragons got me in touch with two idols, Dr. Sureshkumar Madhusudhanan (Chairman & Managing Director) and Mr. Abdul Jaleel Mangalath (Global CEO) of Seagull International. We had an interesting discussion, and both of them gave us intriguing insights about their industry and the firm. Located in Mumbai, Seagull is an ADNOC ICV certified and ISO 9001:2015 accredited human resource consultancy with a wide reach in India and the Gulf regions. It has a 5-star rating from the Ministry of External Affairs, Govt. of India, and is ranked 3rd among all Overseas Manpower Consultancies in India by MEA (eMigrate). The firm leads by the motto, “Client Is Our King; Candidates are Our Assets.”

A LEGACY OF EXCELLENCE

Dr. Sureshkumar has been the core proponent of Seagull’s basking success. He had a natural interest in human resources, which led him to get both an MBA and a Ph.D. in the field. His father began the firm as a travel agency and, ironically, was influential in placing people in overseas professions. This motivated Dr. Sureshkumar to transform this “social hand” into a professional one, thus planting the idea of Seagull. With his decisive leadership, he has earned the firm a coveted name for handling client and

Indranil Roy | Business Connect

Dr. Sureshkumar Madhusudhanan Chairman & Managing Director

candidate issues and is his team’s idol for countless successes. But times do change! Just because something is growing doesn’t imply it can’t be better. Mr. Abdul Jaleel has been the cornerstone of the much-needed “wind of change” for Seagull. He is a young and dynamic leader with a decade of sound industrial experience in business development and operations. He holds a diploma in effective communication strategies from IIM Ahmadabad and an MBA from Anna University, Chennai. After spending years with various business giants, Mr. Abdul Jaleel joined Seagull in 2019. He committed his decade of expertise and his strong clientele to the expansion of the firm.

Since then, the firm has grown footfalls beyond national boundaries. Today, it has branches in all major cities in India (New Delhi, Kolkata, Chennai, Kochi, Hyderabad, Vizag and Baroda) and overseas operations in Nepal, Sri Lanka, UAE, Saudi Arabia, Kuwait, Sweden & U K. The firm prides itself on a large client base whose growth catalyzes its rise to new heights of excellence. Over 350 companies make up its clientele, and operates in more than 30 countries.

A NICHE FOR TRUST & INTEGRITY

Seagull positions itself at a cut above the rest through its valuebased recruitment model. But there is a deep reason behind it. Dr. Sureshkumar is the current Secretary General of the Indo-Gulf & Middle East Chamber of Commerce (INMECC). Before that, he was the National General Secretary of the Federation of Overseas Recruitment Associations of India (FORAI) and the General Secretary of the Indian Personnel Export Promotion Council (IPEPCIL). Mr. Abdul Jaleel has over a decade of experience in handling overseas recruitment at various companies. He is also the National Chief Director of the Anti-Corruption Foundation of India (ACFI), one of the coveted NGOs in India for anticorruption campaigns and awareness. He is also an advisor to REDIO (Rescue Every Distressed Indian Overseas) in the UAE.

Throughout their tenures, one consistent concern was the rising unethical and fiscal means impeding overseas recruitment. “We saw businesses accepting bribes, making false promises, and ultimately keeping the candidate in the dark,” claims the CMD. They believed that recruitment should be centered on learning about candidates—their motivations, passions, interests, and whether they’ll fit into the desired organization and roles. They could not bear this, so they devised a criterion for moral conduct in their trade. The CEO explains, “Instead of interfering with long-standing customs, we set anti-corruption policies, a code of ethics, and devised a sophisticated modus operandi.” Seagull is also among the rare ones accredited by UKAS, URS, and IAF. 90% of its hiring is free, and it has a “Zero Tolerance Policy” against bribery and corruption, making it a stronghold against labour exploitation. The ethical practice makes it a valued recruitment partner across the Gulf while also aiding to India’s goal on cutting its unemployment rate.

ADAPTIVE TO CHANGING SCENARIOS

Besides ethical conduct, Seagull is armed with all the industrygrade innovations. Given how fast the world is changing and how the HR sector is innovating to increase its efficiency, flexibility, and productivity, Seagull is also evolving its corporate structure to adhere to advancements. The firm utilizes tech throughout its hiring process, from candidate evaluations to virtual interviews, applicant tracking, resume screening, background checks, and onboarding. Also, it has a robust online presence that enables it to schedule postings in advance, monitor responses, and gather data to better target future campaigns for hiring and enhance clients’ image in the job market.

Staying attuned to innovations also gives it an upperhand against economic obstructions. “We have endured some of the most notable hurdles, like the 1993 Mumbai bombing, which crippled Indian staffing abroad, the Great Recession of 2006, the GCC region’s economic slowdown and political unrest in 2018–

Abdul Jaleel Mangalath Global CEO

HR & Recruitment Industry in India

19, COVID–19, and the conflict in Russia-Ukraine which is erratically influencing the Middle Eastern economy’s turmoil,” explains Dr. Sureshkumar. In the end, Seagull goes to every ext ent to meet its commitments while keeping its sails high.

EMPOWERMENT: A CORE FOCUS

Despite having all the latest technologies and certifications, nothing can match the dynamic talent that Seagull has on board. Each member, even though they are spread across countries, works independently and takes ownership of their responsibilities. This makes them self-dependent and releases pressure from a single shoulder. While both Dr. Sureshkumar and Mr. Abdul Jaleel are idols to their team, the idea of a decentralized work culture is one of the major transformations fostered by the CEO.The emphasis on empowerment doubled with the launch of SITT (Seagull Institute of Technical Training). The agency pioneers the vision of our honorable Prime Minister for making India as the skill capital of the world, working on vocational training for skills development, upskilling, and training in accordance with the needs of different clients in India, the Middle East, Europe, etc. Its goal is to give youth a strong technical education and suitable employment prospects. In the end, the firm has a dual focus that ensures the growth of in-house resources and the talent pool.

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AGRIBID PRIVATE LIMITED

REVOLUTIONIZING THE AGRICULTURE REALM WITH ITS CUTTING-EDGE DIGITAL SOLUTION S

CHETAN SUVARNA Co-Founder

Work Culture – The Key Driving Force

Puja | Business Connect

Driven by the ultimate goal of creating a social impact through simple, fast, and transparent agricultural transactions, Agribid Pvt. Ltd. is a rapidly expanding, farmerfriendly B2B marketplace, specialising in the sale and purchase of agri-commodities, involving participants throughout the agribusiness produce value chain, from farmers through traders & corporate consumers and global buyers. With the vision to be the most preferred marketplace for Agri products globally, the innovative seed of Agribid was planted in late 2020 by Ashutosh Mishra, Manoj Suvarna & Chetan Suvarna, and it started its operation in January 2021. Since then, they have signed up more than 300 FPOs, introducing them to more than 2 lac farmers. The company has achieved its first year’s turnover in the first quarter of its second year in business. The company serves not only farmers but also traders, corporations, government agencies, banks, etc., and it continues to expand its clientele every day.

There is a close-knit family atmosphere at Agribid, and every employee has worked with the founders in their previous companies. Hence, even though the company is just 1.5 years old, their professional relationships go back more than 7-8 years. Even as they increase in size, the management team wants the culture to stay the same. Their primary goal is to develop team members to become leaders and achievers. Therefore, they actively encourage feedback and fresh thinking.

Feathers in the Hat of Agribid

While working on the mission to touch upon the lives of the farming community and help them reach a broader marketplace, Agribid has achieved numerous awards and milestones just after its inception. Here are a few –

• It was acknowledged as the “Fastest Growing Digital Platform” in the Agri space

• The company has been honoured with the “Innovation in Agritech” at the 12th Aegis Graham Bell Awards, supported by the Ministry of Electronics & Information Technology.

• It was declared the “Most Innovative Startup 2022” at the prestigious Asia-Pacific Stevie Awards.

• Bagged the “Startup of the year 2022” at the recently concluded Indo-Asian Business Excellence Summit 2022

ASHUTOSH MISHRA Co-Founder

The Unbeatable Market Survival Strategies

The team currently places a greater emphasis on digital marketing techniques to advance their brand. They would like to run radio and small-town newspaper ads before the end of the year that is directed at India’s rural areas.

Agribid’s Insights on Leadership

“The action of leading a group of people or an organisation.” That is how the Oxford Dictionary defines leadership. But in simpler words, leadership is about taking risks and challenging the status quo. Leaders inspire followers to accomplish something more significant and newer. Leaders use the accomplishments and knowledge gained by the team to gauge success.

Transformation In the Startup Ecosystem

The startup ecosystem is constantly evolving; the only thing that remains consistent is the passion for finding solutions. Indian entrepreneurs are on the right track to providing superior goods and services as the nation has one of the most significant numbers of unicorns today.

Significance of R&D

At Agribid, R&D is considered the core of any business. Without R&D, they contend, the vision cannot be realised. Based on input from the research team and information they get from the ground, they have made numerous changes to the platform. Therefore, indeed, it aids in decision-making.

Future Prospects for Agribid

The company has already raised its 1st round of investments and is eager to expand its operations. They plan to expand the Indian base from 11 to 23 states and its Global presence from 3 countries to 9 by the end of this Financial Year. This geographical reach guarantees that the company’s turnover, revenue, and customer base will experience steady growth.

Further, they are focused on output sales in phase I. While in phase II, they plan to get into inputs such as seed, pesticide, fertiliser, etc. In the near future, the Agribid team hopes to serve as a one-stop destination for all agricultural-related trades.

Words of Wisdom to the Budding Entrepreneurs

Do not look to solve problems that do not exist. It is crucial to choose the problem statement you hope to address carefully. Spend more time on the ground, take notes, and learn from feedback. Before attempting to disrupt the market, do your research.

Dynamic Leadership

Chetan Suvarna- Co-Founder

Chetan Suvarna- Co-Founder, AgriBidIndia and an industry veteran with 15+ years of experience across financial and Agri commodities. He is an alumnus of Mumbai University, where he did his graduation. Experience and dedication are priceless possessions, and this has been consistently proved by Mr Chetan. With his excellent guidance and dedication, he is leading the firm on higher latitude.

Chetan Suvarna’s Message to the Readers

I can say that they have a fantastic team of editors who keep supporting businesses by covering their stories. You never know which tale will become a unicorn—additionally, wishing everyone a happy holiday season with several important festivals coming up.

MANOJ SUVARNA Co-Founder

ATISHAY LIMITED

A RECOGNIZED IT FIRM BUILDING CONTINUOUS STRIDES IN INDIA’S E-GOVERNANCE

Akhilesh Jain Chairman & Managing Director

Indranil Roy | Business Connect

From redefining how businesses once operated to keeping them aligned with trends and thriving, technology is constantly expanding its horizons. A core driver of this transformation is software-as-aservice (SaaS). They offer an intriguing alternative to traditional software systems, which need a dedicated server besides installation and configuration. SaaS apps are scalable and versatile, which makes them easier to use and produce proofs-of-concept. They also enable users to profit more quickly and pay less in maintenance costs, thus making them preferred in both private and public sectors.

As an emerging media house that seeks to see concepts thrive, we find the idea of SaaS an “Era-defining innovation.” Our editors swotted through the market to find a reckoning player, bringing us to Atishay Ltd. We had a thoughtful conversation with Mr. Akhilesh Jain (Chairman and Managing Director) and Archit Jain (Director), who enunciated what makes the firm unique in the software space. Our conversation is articulated in the piece below.

ESTABLISHING ITS FOOTINHG

Atishay was founded in 1989 as a government IT contract vendor. In the years, it undertook several projects like processing university results, developing cadastral maps of districts, generating voter ID cards, etc., building its path to becoming a Pvt. Ltd. firm in 2000. It worked on significant state public projects like voter list creation, ID card printing, and even Aadhar Card enrollment over the ensuing ten years. A record of successes eventually got it listed on the Bombay Stock Exchange on its SME Platform in 2013, and in 2016, it got migrated to main board.

The firm didn’t look back after that. Atishay has grown as a delineated IT firm committed to accelerating the use of software services to increase its clients’ productivity. The firm offers SaaS products for public bodies and banks. For the public sector, it creates portals, G2C solutions, staffing solutions, and big data management. For banks, it offers payment products that connect banks, service providers, vendors, and customers nationwide. To cut it short, the firm is committed to introducing high-impact solutions that exceed client expectations, meet critical market needs, and enhance overall e-Governance experience.

AN INDIVIDUALIZED APPROACH TO CLIENTS

Personalization is a crucial differentiator in the modern business world. Given the fierce competition in the market today, a customized setting makes a business more customercentric, gives the client a sense of being heard and cared for, allowing it to stand out. Atishay has based its 3 decades of sustenance on this notion. Every client has unique needs, and the firm caters to them accordingly.

“We undertake extensive client analysis using a consultancy approach, identifying their needs and shaping them into solutions,”

Mr. Jain

They follow a MIS-driven approach with meticulous planning and execution, keeping things “simple and functional.” Atishay is a pioneer in the software industry. Their success mantra has been the end-to-end strategy and active listening. It has weathered many trials and has built a reputation for exceptional quality. It has created reliable internal systems that duly exceed client expectations and adhere to schedules.

OFFERINGS PARTICULAR TO SPECIFIC NEEDS

Innovation and R&D goes hand-in-hand, and are the cornerstones of Atishay. And its evident from its innovative products. A broad understanding of what makes the products standout are as follows:

• e-Sahyog: The platform is built to redefine how the primary agriculture co-operative society (PACS) branch operates. With only one click, its centralized design automates every process, even laborious jobs like GST Calculation and Reports at Society Level!

• TracVec: As the name suggests, it’s a GPS-based tracking software that can track vehicles, luggage, and belongings. Users will have real-time information on the minute details of the item’s location and usage.

• Zapurse: v This platform is Atishay’s digital arm and most exclusive innovation. It’s a self-service portal that offers banking, FasTAG, utility bill payment, DMT, mATM, AePS, recharge, and other options. The platform gives Atisahay a PAN-India presence with over 10,000 retail touch points. It has a network of over 23,000 agents who offer more than 4 lakh customers throughout the country various financial services, like cash deposits and cash withdrawals.

The products accurately reflect the company’s attention to new technologies. As one of India’s early IT pioneers, Atishay is always at the forefront of technology. This helps them expand organically and offers them a critical edge in a tight market.

THE WONDERFUL PEOPLE BEHIND THE INNOVATIONS

Without innovations, a company cannot function, but without an effective team, it is a ship ready to sink. As such, Atishay has been diligent in both areas. The team personifies a deep desire to succeed, has unwavering

integrity, is creative, excels at keeping commitments, and is courteous and considerate of others’ responsibilities. The firm is built on values and guiding principles to maintain its work culture and the behavior of its people. On top of that, they have a strong suit of management, having industry-specific expertise. Two of its eminent figures are:

• Mr. Akhilesh Jain: He is the visionary and the driving force behind Atishay’s decades-long triumphs. Despite being a Chartered Accountant from the prestigious 1989 batch and possessing an LLB degree, he opted to work with government clients to raise the governance standards of the nation. This vision and principle have kept the business consistent all along. Clients adore his clear, no-nonsense style, and his dedication to the business is evident at all ranks.

• Mr. Archit Jain: Archit is the creative force behind Atishay’s technical sophistication. He is a defined entrepreneur with years of experience in design, problem-solving, and tech. He is well known for his analytical problem-solving method, caring client service, and determined demeanour. Since he likes to learn new things, he frequently attends lectures and seminars. All of these traits have aided him in building a portfolio of custom solutions.

The firm upholds open-door communication amongst its people. “We made a process through which anyone in the organization can approach the management, especially our MD,” says Archit. The team also conducts team-building activities, regular meetings and rings bells to mark project completions to maintain engagement at all times.

A HIGHWAY OF SUCCESSFUL ACHIEVEMENTS

Atishay has had a pretty coveted journey, but it hasn’t been easy. During COVID-19, they had to completely restructure their functioning for better outcomes. Nevertheless, the journey has earned reverence and is recognized by industry and media. Below enlisted is some of their notable milestones:

• “Best business practices,” 40th National Seminar on Social Entrepreneurship (2014-15)

• “Top 5 of the performers on SME Platform” Indian Achievers Award

• Felicitated at the “SME Business Excellence Awards 2018”

• “Small Enterprises of the Year 2018” SIDBI – ET India MSE

•

“One of the most promising Tech solutions providers for Govt. and Public Sector 2019” CIO Review India

• Acknowledged in “Top 50 tech companies Intercon Internet Conference Awards 2019” Dubai

• “Indian Affairs Dynamic & Innovative Entrepreneur in IT in 2020” India Leadership Conclave & Awards

Surely, these awards are noteworthy and keeps the firm motivated and hungry for new strides. The firm is constantly venturing into innovations while expanding its client base, gradually carving a better future for itself.

A NOTE FROM THE FOUNDER Don’t be afraid of failures, be afraid of not correcting them

Nutritious

foods are our heart’s desire. But that desire is being ignored by us in this hectic life. This is the reason why heart disease account for nearly one-third of all death worldwide. Welcome to BCM, a place where you can find important pieces of information about Business and lifestyle. Diet plays a major role in heart health and can impact your risk of heart disease. In fact, certain heart-healthy foods can improve blood pressure, triglyceride (a type of fat), cholesterol levels and inflammation, all of which can lead to heart disease. According to American Heart Association, we should include fruit & vegetables, whole grains, low-fat dairy products, fish and Nuts in our daily diets. It does sound like any other diet. Well, here we are going to be more specific for heart-healthy foods. We will be talking about 10 incredibly heart-heathy foods that maximize your heart health.

Leafy green vegetable

Leafy greens like Kale, parsley, broccoli, and spinach are well researched heart-healthy foods that contains Vitamins, minerals and antioxidant. In particular, they are rich source of Vitamin K, which may help to protect your arteries and promote proper blood clotting. Many research shows link between increasing your intake of leafy green vegetables and a lower the risk of heart disease. One study from NCBI, A good amount of leafy green intake was associated with up to a 16% lower incidence of heart disease. And another study in 29,689 women showed that increasing leafy green vegetable consumption was linked to a significantly lower risk of coronary heart disease. It shows that we must add this incredible heart healthy food.

Whole grains

Many studies have happened around this heart-healthy foods. It shows that eating who grain is linked with lower cholesterol and systolic blood pressure, as well as reduces the risk of heart problems. So, what should we eat in whole grain.

All three nutrient-rich part of the grain include:

Germ

Endosperm

Bran

Most common type of whole grain include:

Whole wheat

Brown rice

Oats

Rye

Barley

Buckwheat

Quinoa

Refined carbohydrate can lead to risk of coronary heart disease. Conversely, whole grains are protective. An extra 1 or 2 serving daily of these foods increase or decrease risk by around % to 20%.

Note: - when you are buying whole grain, read the ingre dients on packet carefully. Phrase like “whole grain” or “whole wheat” describe whole grain. Definitely, this is one of the incredible heart-healthy food.

Walnuts

A small handful of walnuts a day can be beneficial for your lowering cholesterol. It may also protect against inflammation in your heart’s arteries. Walnuts contains omega3s, a healthy fat called monounsaturated fats, plant sterol, and fiber. Studies for cardiovascular diseases prevention is solid for some verities of tree nuts, especial ly walnuts. In 2009 study in around 360 candidates showed that including walnuts on diet led to greater decrease in LDL and total cholesterol.

Berries

Berries like strawberry, blueberries, blackber ries, and raspberries are packed with powerful nutrients that play an important role in heart health. Berries are well known for rich antioxidant source like anthocyanins, which help to reduce the oxidative stress and inflammation that contributes to the development of heart disease.

An analysis of 22 studies showed that adding berries in diet was associated with reduction in LDL (bad

cholesterol), systolic blood pres sure, body mass index, and certain inflammation. Its common question occur that which berries should we eat more. We suggest you to eat blue berries, because a study found that blueberries consumption on daily basis improved the function of cells that line the blood vessels. Berries can be a sat isfying snack or delicious low calories dessert; we recommend you to include this incredible heart-health food in different types of diet.

Avocados

Another incredibly heart-healthy food is Avoca dos, this fruit is an excellent source of heart-healthy monounsaturated fats, which is associated with lower the cholesterol level and heart-disease. One study looked at the effects of three cholesterol-lowering diet in 45 people with overweight and obesity, with one of the test groups consuming one avocado daily. An avocado intake on daily basis experienced reduction in LDL, including lower the level, and impactful of LDL, which is lead to significant ly raise the risk of heart disease. So, if you want to have healthy-heart, then add Avocados in your daily diet to make a heart healthy diet plan. Do you know? Avocados are more popular among the women, because study shows that 12 weeks was linked with a redistribution of belly fat for women, not because Kim Kardashians use it.

Almond

Almonds are incredibly heart-healthy foods, contains a long list of Vitamins and minerals that are crucial to heart health. They are also considered to be a good source of heart-healthy monosaturated fat and fiber, more that helps your heart to function properly. Many research shows that almonds intake is linked with higher level of HDL (Good level cholesterol), which can lower plaque buildups and keep your arteries clear.

Dark Chocolate

Dark chocolate is excellent source of antioxidants like flavonoids, adding in your daily diet can be heart-healthy diet. Interestingly, many research have associated consum ing chocolate with a lower risk of heart disease. Keep in mind that these research shows association but necessarily account for other factors that may be involved. Addition ally, chocolate contains big amount of sugar and calories, which can negate many of its health-promoting properties. Make sure it has 60% to 70% coca and moderate your intake to make the most of it heart-healthy benefit.

Beans

Beans is also incredibly heart healthy food contains resistant starch, which resist digestion and is fermented by the beneficial bacteria in your gut. Resistant starch has a healthy effect on the gut and certain members of its resident’s microbiota. Many research has also shown that eating beans can lower the risk factor of heart problem. One study from NCBI of 16 people, eating pinto beans re duced levels of blood triglycerides and LDL. What’s more, eating beans has been associated with lower blood pressure and inflammation, both of which are not good for a healthyheart.

Fatty fish and fish oil

Fatty fish and fish include: salmon, mackerel, sardines, and tuna are packed with omega-3 fatty acids, which may have protective role in the risk of developing heart diseases and slightly reduce the risk of CVD event and arrhythmias. A study shows that including fatty fish over long term was linked to lower levels of total cholesterol, blood tri glycerides, fasting blood sugar, and more. If you don’t eat much seafood, Olive oil or fish oil can an alternative food for your healthy heart.

Yogurt

As far as nutrients go, yogurt have a lot to offer. It is packed with Protein, Calcium, and probiotic. Those nutrients are good for heat-to-toe health. But there’s also many studies suggest that Yogurt is specifically good for heart health. Yogurt has been linked to healthy blood pressure and cho lesterol levels. There are some research shows that eating yogurt as part of healthy heart diet, which can help to stop long term weight gain. Keep in mind that not all yogurt is a healthy choice. A research show that Greek Yogurt has been linked to lower cholesterol and triglyceride levels, which can prevent the risk of developing heart disease.

Other food for healthy heart.

Red wine

Green Tea

Garlic

Tomatoes

Pectin

Pomegranate.

Note: - Healthy eating habits and avoiding certain foods are necessary to keep our important organ-heart healthy. In your daily life, Do not forget for exercise and medication, it keep your health issues away from your body.

Ravi Pradhan MD & CEO

1stepGrow Academy

Business Connect is a renowned platform for featuring excellent business players of varied industries across the globe via its unique monthly editions. And here again, we are back with our exclusive October edition through which we have tried summarizing some great and inspiring journeys of leading businesses out there.

Our editorial team had an interesting and joyful session with the leadership panel of 1stepGrow Academy. The Co-founder and MD of the company, Mr. Ravi Pradhan shared numerous lesser-known facts about the company. He also scattered some light on his overall entrepreneurial journey of his so far with us. The impeccable service panel of the company and the dedication of the brilliant team towards the business world highly inspired us and made us feature them in our latest edition. We truly hope and desire that this fascinating read will truly inspire our global readership panel and will motivate them to break their barriers and chase their dreams. So without any further ado, let’s dive straight into the read.

THE COMPANY PREFACE

Giving a detailed introduction of the company, Mr. Ravi quips, “1stepGrow (ONESTEP GROW Pvt. Ltd.) is an Ed-tech startup company. The company offers a number of courses for professional up skilling to upgrade in the new technology based skills with job readiness. College students, recent graduates, and working professionals can all take advantage of the company’s professional up skilling services to ensure they are competitive in today’s employment market. 1stepGrow offers cuttingedge technological training to help professionals keep up with the latest developments in fields like Data Science, Machine Learning, Artificial Intelligence, Data Analytics, Business Analytics, Digital Marketing, etc. with help of practical industry exposure.”

He further adds, “Any aspiring professional should make the Development of their skills and exposure to real-world situations their priority, rather than the fear of failing to land a job or make a smooth transfer. If you put in the time and effort to take advantage of the training and experience 1stepGrow is offering, we guarantee you’ll get a better career. Also, even while many hopefuls doubt they will see a pay bump after completing their training, I’m sure that many of your former classmates, roommates, and other acquaintances have found financial success with upskilling. A high salary demands technical expertise, a good attitude, and the ability to work well with others. We prepare them for job interviews and help them develop soft skills to command the highest salaries in the industry. However, we never make empty promises. We have seen wage increases ranging from 30% to 150% when participants finish our practical-based training, depending on their confidence in public speaking and overall attitude. In sum, 1stepGrow facilitates steady Development, which aids in the maintenance and advancement of one’s current position.

THE JOURNEY SO FAR

“Start-ups have boomed the economy of the world with new inventions and transformations in technology. Startups are reshaping the Indian workplace & education is the foundation of digitization and innovations. As an Ed-tech company, we’ve developed innovative online platforms to train today’s students and working professionals the skills that are in the highest demand. We’ve seen how companies use their creativity to offer

the most satisfactory possible service to their target audiences and it has been made possible through the emerging start-ups,” says Mr. Ravi.

He affirms, “We were just a small team of three people, to begin with. We have drastically grown to over 15 team members including marketing, operations, and certified & professional instructors. From our first days of offline work to our current state of fully online education, we have experienced a thrilling journey. In a remarkably brief period, we have been able to instruct over 2500 students via the internet in various short courses. However, we are committed to offering comprehensive and practical courses, with 70% or more of the time spent on hands-on work and industrial projects.”

THE FUTURE PLANS

The company is in the process of collaborating with a greater number of companies in association with whom, the team provides practical exposure to the students. Moreover, in the coming years, they are working to expand their wings to other advanced technical fields to convert students’ career goals into reality in digital transformation.

Elaborating a little more about the master plan, Mr. Ravi asserts, “1stepGrow will continue to provide valued training experience to the aspirants who want to enter in advance technology based job roles. We plan to associate with more companies in order to upskill our students with better practical skills necessitate to acknowledge industry environment and technical skills. The companies in turn will be able to hire employees with better skills & reduce the time &cost of training to a larger extent. At the end, these students are the one who will be able to bring digital transformation in any company.”

PARTING WORDS

Before signing off, the visionary shared some token words for all the budding leaders out there by saying, “Focus on understanding the pain of the customers you are serving to. Do not make promises that cannot be delivered as sustainability is better for business growth than indulging into fake marketing stunt. Always deliver what you have promised, no matter how many customers you have at the initial phase.”

A platform on a mission to transform the learning sector with next-gen solutions

Gulshan Parveen | Business Connect

WHAT IS NAVIC

AND WHY DOES THE GOVERNMENT REQUIRE IT FOR EVERY SMARTPHONE?

The Indian Space Research Organization (ISRO) has developed a regional satellite navigation system called NavIC. The name is an acronym for ‘Navigation with Indian Constellation’. It is similar to the Global Positioning System (GPS) of the United States, but with a few differences. For one, it is designed to be more accurate for the region it covers. Secondly, it is meant to be used for other purposes such as disaster management, vehicle tracking, and so on.

The Indian government recently announced that they are mandating that all smartphones sold in the country must have support for NavIC, their version of GPS. This has caused some confusion among consumers, so let’s take a look at what NavIC is and why the government wants it on all smartphones.

WHAT IS NAVIC?

The Indian Regional Navigation Satellite System, also known as NavIC, is a satellite-based navigation system that provides accurate real-time positioning and timing services. It is designed to provide position, velocity and time measurements within India and its surrounding region, up to an elevation of 1500 meters. The system consists of a constellation of seven satellites, three in geostationary orbit (GEO) and four in inclined geosynchronous orbit (IGSO). The GEO satellites are positioned over the equator at an altitude of 36,000 kilometers.

They remain stationary with respect to the Earth’s surface and revolve around the planet at the same speed as the Earth’s rotation. The IGSO satellites are positioned at an inclination of 29 degrees with respect to the equator. They appear to move from west to east with respect to the stars owing to their orbital motion. The NavIC system provides two types of services: Standard Positioning Service (SPS) and Restricted Service (RS). The SPS is provided free of charge and can be used by anyone with a compatible receiver. The RS is encrypted and is intended for use by authorized users such as the Indian armed forces.

The NavIC constellation is completed by two more satellites, IRS-P8(I) and IRS-P8(A), which serve as backups for the other seven satellites. All seven satellites are equipped with Rubidium atomic clocks that provide highly accurate timekeeping.

WHAT ARE THE BENEFITS OF NAVIC?

India’s space agency ISRO has developed an indigenous satellite navigation system, NavIC (Navigation with Indian Constellation), as an alternative to the American GPS. The system consists of a constellation of seven satellites, three in geostationary orbit and four in inclined geosynchronous orbit.The main benefit of NavIC is that it will provide accurate Position, Velocity and Time (PVT) information to users in India as well as the region extending up to 1500 km from its boundary, which is its primary service area. In addition, it will also provide two types of supplementary services – Standard Positioning Service (SPS) and Restricted Service (RS). While the former is available to all users, the latter is meant for authorized users only.

SOME OF THE KEY BENEFITS OF NAVIC ARE:

- It will be useful for fishermen and others who operate near the coast as it can provide accurate information on position, velocity and time even in challenging environments with heavy tree cover or mountainous regions.

- It will help in better disaster management as real-time data on location and movement of people and vehicles can be used for effective rescue and relief operations. - It has potential applications in fields such as mapping and surveying, navigation for motorists and aircraft, timing for railways and power grids etc.

THE GOVERNMENT’S PLAN FOR NAVIC

The government’s plan for NavIC is to provide a more accurate and reliable navigation and timing service for India that is independent of the Global Positioning System (GPS). The Indian Regional Navigation Satellite System (IRNSS) is the name of the navigation satellite constellation, which consists of seven satellites. The system has been designed to provide accurate position information service to users in India as well as the region extending up to 1500 km from its boundary, covering most of South Asia. The government plans to make NavIC technology mandatory in all smartphones sold in India so that people can take full advantage of its benefits. This would mean that phone manufacturers would need to ensure that their devices are compatible with the system. The move is likely to benefit not just consumers but also businesses that rely on accurate location data for their operations.

WHY DOES THE GOVERNMENT WANT NAVIC ON ALL SMARTPHONES?

The government believes that having NavIC on all smartphones will help boost the adoption of the technology, and it will also allow more people to benefit from its accuracy. In addition, the government sees NavIC as a key part of its plans to build a robust digital infrastructure in the country. By making

NavIC available to all smartphone users, the government hopes to encourage more businesses and developers to create applications and services that make use of the technology.

HOW WILL NAVIC BE USED?

NavIC, is a constellation of eight satellites that provide accurate positional information for users in India and the region extending up to 1500 km around it. The system is similar to GPS but is more accurate, with a position accuracy of up to 5 meters.

The Indian government plans to make NavIC available to all smartphone users in the country, so that they can benefit from its improved accuracy. In addition to improving navigation for regular users, NavIC will also be used by emergency services and the military.

There are a number of ways in which NavIC can be used: Regular users: The most obvious use for NavIC is as a navigation aid for regular users. The system can be used for tasks such as planning routes, tracking location, and geotagging photos. Emergency services: NavIC can be used by emergency services such as ambulance and fire services to improve their response times. The system can be used to track the location of vehicles and personnel, so that they can be deployed more efficiently. Military: The military will also make use of NavIC’s improved accuracy for tasks such as targeting weapons and guiding missiles.

ARE THERE ANY RISKS ASSOCIATED WITH NAVIC?

Yes, there are some risks associated with NavIC. The most significant risk is that the system is not yet fully operational. There are also potential risks associated with the use of NavIC signals for timing purposes. These signals could be disrupted by space weather or other factors, which could lead to inaccurate timing information. Finally, there is a risk that the system could be used for military purposes, which could pose a threat to international security.

CHIPSETS SUPPORTING INDIA’S NAVIC NAVIGATION SYSTEM

India’s NavIC navigation system is supported by a number of chipsets, including the Qualcomm Snapdragon 845, 855 and 865. Other chipsets that support NavIC include the MediaTek Helio G90T, P60 and P70. NavIC is India’s own navigation system, which was developed by the Indian Space Research Organization (ISRO). It is similar to the US-based GPS system, but with a few notable differences. One of the main advantages of NavIC over GPS is its accuracy. While GPS has an accuracy of around 5 meters, NavIC can achieve an accuracy of up to 20 meters. This makes it ideal for use in precision applications such as mapping and surveying.

Another advantage of NavIC is its coverage. While GPS only covers around 70% of the world’s surface, NavIC has coverage over 95% of India’s landmass. This makes it much more useful

for those living in rural areas or remote regions. The government has been pushing for all smartphones sold in India to support NavIC. This is because it believes that having a domestic navigation system will be beneficial for both national security and disaster management purposes.

WHY ARE SOME COUNTRIES LOOKING BEYOND GPS?

There are a few reasons why some countries are looking beyond GPS for their navigation needs. One reason is that GPS can be inaccurate in certain areas, especially when there are tall buildings or other obstructions. Another reason is that GPS signals can be jammed or spoofed, which can cause problems for navigation. Finally, GPS is a U.S.-based system, so other countries may want to have their own navigation system that they can control. NavIC (Indian Regional Navigation Satellite System) is one such alternative navigation system that is being developed by India.

CONCLUSION

The Indian government’s push for NavIC support on all smartphones is a move that will likely benefit the country in the long run. With better positioning accuracy, NavIC can be used for a variety of applications such as disaster management, fleet tracking, and mapping. While there are some challenges that need to be addressed before NavIC can be fully integrated into smartphones, it is clear that the technology has great potential and could very well become an essential part of our lives in the future.

INTERIA INFRASTRUCTURE PVT. LTD.

Delivering the best-in-class infrastructural solutions…

Sushil V

Managing Director

Kajal Dobhal | Business Connect

Any business speaks its values, ethics, motto and identity via its office space. It is a physical embodiment of various aspects the business wishes to reveal to the clients, stakeholders, employees, etc, subtly. Hence, business leaders recognize the significance of a well-established corporate space and seek a reliable solution provider that can meet their expectations. Interia Infrastructure Pvt. Ltd. is such an organization that has set exemplary benchmarks with its revolutionary way of newage working methodologies. We are in a freewheeling conversation with the Founder of the company who provided us with an in-depth view of his unique establishment while giving us food for thought to ponder over.

Mr Sushil commenced his corporate career as an Interior Designer in 1999. He established his own venture, Interia in 2008 to fill in the existing gap across infrastructure space by providing high-quality solutions. The vision was simplistic- to render worldclass quality in providing space to help the clients enjoy a place that is vibrantly alive, contributing to their respective success.

A BRIEF OF THE COMPANY

Impassioned in craft office spaces that breathe excellence in the form of design, beauty and ergonomics, Interia Infrastructure has become a reliable name in this particular space. Delivering end-to-end office space solutions is their steadfast commitment to their valued customer base. So far, they have executed over 200+ projects across PAN India.

Creating joyful places while stimulating the best out of the employees is what the venture has been striving for since 2008. The team members prove their competencies in delivering large volumes of office space to the clients that come with perfect quality on time. Equipped with almost every resource that is required to carry out activities from design to handover. Be it architectural design or furniture design solutions, Interia comes up with a gamut of pit-stop solutions for all your needs. The success of the company is driven by highly competent and innovative designers and engineers who are in constant pursuit of providing convenience and comfort to the end customers. Based on their extensive experience and network across the country, they are capable of ensuring cost-effective solutions to a multitude of diversified clientele base ranging from Corporates, retails, hospitality for their End-to-End interior fit out requirements.

TRANSFORMING A CONCEPT INTO REALITY

On-time delivery and no compromise on quality are the key drivers of their holistic growth. Backed by the persistent efforts made by a qualified and skilled workforce that is apt in sublime planning and execution, Interia ensures to create and deliver a perfect aesthetic ambience to the clientele as a replica of the design. Driven by integrity and customer-centricity, they manage to complete their transactions and provide world-class office space solutions at the most competitive prices. Interia world is a perfect place to experience to witness your dream spaces come true!

THE SERVICE PORTFOLIO OF THE COMPANY INCLUDESDesign – Architecture, interiors, graphics, Artists (murals, painting), furniture designer.

Execution – General Contracting comprising Civil & Interiors, PHE & MEP services, Modular furniture requirements.

Facebook’s special office-space project was Interia’s very first project that was executed in Hyderabad. Basically, Facebook was their very first client during the nascent stage of its growth. Similarly, many ‘biggies’ have joined hands with them considering their impeccable solutions such as Microsoft, Apple, Google, etc., something they take immense pride in.

LEADERSHIP INDUCING EFFICACY

Leading the company at the forefront of the business operations, Mr Sushil always cross-checks the quality proposed by the workforce. His leadership inspires his employees to make better strides to satisfy the clients in the best possible way. The overall work structure is such that different team heads are ensured with particular responsibilities that allow better efficiency across the management system. Mr Sushil goes on a personal qualitycheck on-site before the project is handed over to end clients. His years of extensive experience in the industries have been the core of the business operations from where everyone derives the motivation to perform their level best.

“For me, leadership is all about communicating your values to the workforce. Here and there, I am constantly

interacting with my teams and trying to figure out how they are feeling and try to resolve their issues while motivating them to keep their spirits high,” how he defined his leadership style.

5 YEARS DOWN THE LINE…

Mr Sushil stated that business expansion across foreign geographies is their priority for the next 5 years. And along with that, syncing with the tech-dominance hyping all over the world, Interia would definitely go for more and more tech-inclusivity in its day-to-day business practice. While establishing itself as one of the leaders in corporate space providers across the globe, it will be brainstorming ways to bring a touch of innovation, agility and affordability to its proposed solutions.

“At Interia, we make sure to provide you matchless interior spaces, the outstanding quality that are delivered at better timelines without compromising on any aspect. Value for money has always been our motto and we are striving for the same on a daily basis,” concluded Mr Sushil, before signing off from the conversation.

PRIYANKA MALLICK Managing Director

Consumers unconsciously contradict themselves.

Q&Q decodes it with the Market Research through Real People, Real Insights™

Q&Q is almost a 2-decade old market research firm pioneering agriculture market research and became the only Indian company to make a mark in the Asian agriculture research space, competing with MNC’s that used to dominate the market then.

For over 15 years, Priyanka Mallick has been at the forefront of market research in India. Ms. Mallick has been instrumental in shifting analytical models from those based on self-reported consumer behavior to the fusion of data from a broad variety of sources, including the integration of consumers’ passive online and offline behavior. Priyanka is also an independent director on the board of Shree Renuka Sugars (A Wilmar Company).

She graduated from St. Xavier’s College in Mumbai and continued her study in the Aberty University, UK, where she specialized in biotechnology.

HI PRIYANKA, HOW HAS MARKET RESEARCH EVOLVED IN THE LAST COUPLE OF DECADES?

I believe the core essence of market research has remained the same since eons. We understand the client’s needs, speak to consumers, and generate insights that clients can use to create strategies for branding/improving their sales/reach, etc.

Since Q&Q specializes in rural research and serves the agriculture sector in the APAC region, what we see is a significant increase in the utilization of market research across all kinds of decision-making. Earlier, it was a few large MNCs who did

the usual brand tracking and utilized the data, but today, small domestic companies and even agri-tech startups are using MR to understand their consumers better. An industry that was largely driven by “gut feeling” is now relying on numbers and insights.

In terms of methodology, top agriculture brands are now relying on conjoint-based price methods to derive value pricing for their brand launches or even brand price corrections. This has all happened in the last 5–10 years, and I say the future of MR looks better than ever before.

SOMETIMES, IT MUST BE A HUMUNGOUS CHALLENGE TO BRING COMPLEX DATA AND CONSUMER BEHAVIOR TO THE BOARDROOM. CAN YOU SHARE A FEW OF YOUR DAY-TODAY CHALLENGES IN THIS JOURNEY?

We strive really hard to make fancy-looking presentations, but what goes on behind the scenes is hardly anything close to fancy. I think the biggest challenge we face is that clients never have time. We usually need to turn around research projects within a few weeks. Q&Q is blessed to have one of the best operations (Fieldwork) teams who have been instrumental in helping us deliver on time and sometimes even before time reports.

The key challenge in market research is always gathering good quality data, from the right consumers within a limited timeframe. Often our operations team are given a few days to set up a huge data collection team, say, across 5 states and 1500 consumers covering 20 districts. They work 10–12 hours every day, visit the most rural parts of the country, search for mobile networks to deliver data to our in-city offices so that QC is done and any inconsistencies are sent back to the field on time for checking back. Sometimes things go wrong, but they are there night and day to solve it for us so that the data that finally goes on those presentations is accurate and reliable.

HAS IT EVER HAPPENED THAT THE CONSUMERS THEMSELVES DON’T KNOW WHAT THEY WANT CONSCIOUSLY? WHAT KIND OF APPROACH DO YOU USE TO UNDERSTAND THEIR TRUE INTENTIONS? We have often seen; consumers contradict themselves. In qualitative research methodologies, we use several projective techniques, role plays, and games that help us decode what the consumer really wants (not merely what he says he wants).

Quantitative methods can be more challenging, however. Often research tools like questionnaires are designed to capture such inconsistencies of data. We also take care of consistencies by minimizing sampling and non-sampling data errors.

Agriculture being the 2nd biggest sector of Indian Economy will see its growth from data-based decision making by 2025.

MOST OF THE NATIONAL OR REGIONAL FIRMS IN INDIA, STILL GO WITH THEIR INSTINCT AND BYPASS THE MARKET RESEARCH PROCESS? AS AN ENTREPRENEUR WHAT’S YOUR TAKE ON THAT? IS IT RIGHT TO STAKE MILLIONS OF INVESTMENTS ON AN INSTINCT?

That’s an interesting question. Instinct is great. I usually love following my instincts too! But when millions are at stake, and something doesn’t work - where do you go?. The question is who shoulders the blame.

Often, in MNCs, decisions cannot be made by a single person’s gut feeling alone, and hence, research data is usually needed to make informed decisions.

Times are changing now. The leadership structure in regional, domestic, or family-run businesses is changing. There is much more professionalism, and we have seen a change in the way such companies are doing business in the last 1 decade.

Something triggers the use of research data that comes from creative or ad agencies, sometimes from investors, sometimes from a new CEO who comes from a previously research-savvy organization. Whatever be it, we know that once people start using research data, there is no going back! Like they say - it’s a one-way street (wink).

YOU’RE ALSO IN TOP 5 MARKET RESEARCH COMPANIES IN INDIA AND YOU’VE WON SEVERAL AWARDS TOO. CAN YOU TELL US NOW WHAT Q&Q IS AIMING FOR NOW?

Thank you. I believe we have always been doing different work. It’s only in the last few years that we have become recognized by large platforms like the Market Research Society of India, Iris Network (which is a global network of agencies), etc.

Whilst doing good quality work is always a priority for us, we do hope to become a name synchronous with agriculture market research across the world. Today we work in 10+ markets, mainly in the APAC markets. The next step for us will be growth in the EU market.

Apart from just growing in terms of countries, clients, and type of projects we do, we are also actively working towards becoming more technology enabled and serving the major need gaps in the market. Finally, something we are passionate about is putting our people first. We aim to become a company that people aspire to be part of.

HOW CAN MARKET RESEARCH HELP THE AGRICULTURE SECTOR IN COMING YEARS?

By 2025, the Indian economy will be worth 5 trillion dollars, which is up from 3.05 trillion dollars (236.65 lakh crores) in 2021-22. We will be the 5th biggest economy in the world. The Govt. has introduced structural reforms like Production Linked Incentives (PLI) schemes to reach this target. In reference to GVA (Gross Value Added), agriculture is the 2nd biggest in this sector after the service industry. Considering 20% of the contribution from agriculture by 2025, the value of this sector will reach up to 50.9 lakh crores. Thus, higher the stakes, the greater the need for data, consumer behavior, and insights. Market research will become the need of the hour. We will see the growth of data-based decision making. The government and various input companies will need to harness farmer data to run schemes, provide services and products to them. This, in addition to growing digitalization in rural India, will make it imperative to understand the changing consumer behavior.

Reliance

According to reports, Reliance Jio will launch a budget laptop with an embedded 4G SIM card for under $184 (INR 15,000), aiming to replicate the success of its low-cost JioPhone in India’s highly price-sensitive market. The name of this laptop can be JioBook, which will attract a large number of users based on its affordable price.

Reliance Jio Infocomm Limited

• Type - Subsidiary of Reliance Industries

• Industry - Telecommunications

• Founded - 15 February 2007; 15 years ago

• Founder - Mukesh Ambani

• Headquarters - Reliance Corporate Park, Ghansoli, Navi Mumbai, Maharashtra, India

• Key people - Akash Ambani (Chairman), Sandip Das (Managing Director)

• Parent- Jio Platforms

The Mukesh Ambani-led conglomerate has partnered with global giants Qualcomm (semiconductor company) and Microsoft for JioBook, with the former powering its computing chips based on technology from Arm Ltd, and the Windows OS maker providing support for some apps.

Reliance Jio has more than 42 crore customers in India. But Jio has not given any official information about the upcoming laptop at the moment. According to the reports, Jio will first make the new laptop available to enterprise customers. These will include schools and government institutions. After this, the laptop of Jio will be made available to other customers.

According to reports, “Just as Jio Phone 4G shook the country in terms of technology, Jio Book is also preparing to revolutionize.”

Since the launch of the Jio Phone 4G last year, it has become the number one brand in India in terms of smartphones under $100.

In the last three quarters, Jio Phone has accounted for 20 percent of India’s smartphone market under $100. JioBook sales are expected to reach millions by March next year, for which Jio has tied up with contract manufacturers Flex.

According to research firm IDC, total PC shipments in India stood at 14.8 million units last year, led by HP, Dell, and Lenovo. The laptop will run Jio’s own JioOS operating system and apps can be downloaded from the JioStore.

Jio, which raised nearly $22 billion in 2020 from global investors such as KKR & Co Inc and Silver Lake, is credited with disrupting the world’s no. 2 mobile market when it introduced cheap 4G data options and free voice services in 2016, and later launched a 4G smartphone priced at just $81.

UNILEVER

HOW UNILEVER WENT FROM SOAP MANUFACTURER TO MULTINATIONAL GIANT

The consumer goods company Unilever is a British multinational which has its headquarter in London, England. Unilever manufactures daily needs products which include food, sauces, ice cream, cleaning supplies, cosmetics, and personal care items. Unilever products are sold around 190 nations which makes it world’s largest manufacturer of consumer goods.

Unilever’s portfolio includes some of the best-known and most loved brands such as Dove, Knorr, Lipton, and Hellmann’s. Personal care, which brought in roughly 21.9 billion euros in revenue in 2021, is the Unilever Group’s largest product category. In that year, the group as a whole disclosed sales of almost 52.44 billion euros.

In this article, while exploring some of the company’s most successful brands and marketing campaigns, we trace Unilever’s journey from a small soap maker to the multinational giant it is today. Read on!

THE EARLY DAYS OF UNILEVER

Unilever was founded in the late 19th century, and has since become one of the world’s leading multinational corporations. The company began as a soap manufacturer, and has since expanded into areas such as food, home care, and personal care products.

Unilever has a long history of innovation, starting with the development of new soap recipes in the early days of the company. One of Unilever’s first major innovations was the introduction of sunlight soap, which was made using a new process that allowed for a higher quality product than previously available. Unilever also pioneered the use of vegetable oils in soapmaking, which led to the development of many popular brands such as Dove and Pears.

In addition to its soap businesses, Unilever also built up a successful food business starting in the early 1900s. The company acquired several well-known brands, such as Hellmann’s mayonnaise and Knorr soups. Unilever also developed new products such as Flora margarine and Lipton tea. Over the years, Unilever has continued to grow through both internal expansion and strategic acquisitions. Today, the company is a leading player in many different markets around the world.

THE COMPANY’S TRANSFORMATION

In the late 1800s, Unilever was founded as a soap manufacturer in the United Kingdom. The company’s transformation began in the early 1900s when it started to expand its product range beyond soap. By the mid-1900s, Unilever had become a multinational giant, with products ranging from food to detergents. Today, Unilever is a household name, with products sold in over 190 countries around the world.

The company has managed to adapt and change with the times, while still maintaining its core values. Unilever is a great example of how a company can grow and succeed on a global scale.

UNILEVER’S PRODUCTS AND BRANDS

Unilever is one of the world’s largest consumer goods companies with a portfolio that includes some of the most recognizable brands in the world. Unilever’s products are divided into four main categories: food, home care, personal care, and refreshment.

Some of Unilever’s best-known brands include Lipton, Knorr, Hellmann’s, Dove, Omo/Surf, Ben & Jerry’s, Lifebuoy, Sunsilk, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Omo/ Persil, Heartbrand (Wall’s) ice creams, Hellmann’s, and Magnum.

HOW UNILEVER HAS SUCCEEDED

There are several factors that have contributed to Unilever’s success. Firstly, the company has diversified its product range significantly over the years. While it started out as a soap manufacturer, it now sells a wide range of food, home care, and personal care products. This has helped it to tap into different markets and grow its customer base.

Secondly, Unilever has made strategic acquisitions of other companies over the years which have helped to boost its growth. Some notable examples include the acquisition of Best Foods in 2000 and Dove in 2007. These acquisitions have allowed Unilever to enter new markets and gain access to new technologies and capabilities.

Thirdly, Unilever has invested heavily in marketing and advertising over the years. This has helped it to build strong brand equity for its products and create a loyal customer base. Some iconic advertising campaigns that have been run by Unilever include ‘Surf Excel’, ‘Dove’, and ‘Lipton’.

Fourthly, Unilever has adopted an aggressive expansion strategy which has seen it enter new markets and set up operations in countries all over the world.

THE FUTURE OF UNILEVER

Today, Unilever sells its products in more than 190 countries and employs over 172,000 people.

Looking to the future, Unilever has set itself some ambitious goals. It wants to double its size while reducing its environmental impact and increasing its positive social impact. This means growing its business in a sustainable way that benefits both people and the planet.

To achieve these goals, Unilever is investing in innovation and technology. It is also working to build closer relationships with its customers and communities. These efforts will help Unilever continue to thrive in the years to come.

FINAL WORDS

From its humble beginnings as a soap manufacturer, Unilever has grown into a multinational giant, with operations in over 190 countries and products sold in over 170 of them. The company has achieved this through a combination of organic growth and astute acquisitions, and its portfolio today includes some of the world’s most iconic brands. Unilever is a true success story, and its journey from small-scale manufacturer to global powerhouse is an inspiration to businesses everywhere.

net worth

company. Lee Kun-Hee, the grandson of Samsung ByungChul, the company’s founder and owner, died with a fortune of $20 billion. While he was the owner and CEO of the Samsung group, his net worth helped him become the wealthiest person in South Korea.

Competitors of Samsung

• D-Link.

• Cisco.

Huawei.

• Dell Technologies.

• NETGEAR.

• ZTE.

• Alcatel-Lucent Enterprise.

• Fortinet.

Background

Samsung is a South Korean global manufacturing company with headquarters in Seoul’s Samsung Town. It is the biggest conglomerate in South Korea, with numerous affiliated companies, the bulk of which fall under the Samsung brand. The company is one of the largest patentholding enterprises in the world with over 3.3 million patents.

Samsung is also one of the biggest software and electronics companies in the world. The South Korean company, which is among the top ten global corporations, is well known for its electronics but has expanded into a wide range of other items. South Korean native Lee Byung-Chul, who was born in Daegu City, founded Samsung in 1938. He belonged to a large landowning family at the time of its founding.

Samsung Net Worth, Revenue

Samsung’s market capitalization as of October 2022 is $262.80 billion. According to the research, this puts Samsung as the 27th most valuable corporation in the world by market cap. The market capitalization, often called as market cap, is a measure of a company’s value that considers all of the outstanding shares of a publicly listed company. Samsung Electronics reported sales of about 77.2 trillion South Korean won, or 57.36 billion U.S. dollars, in the second quarter of 2022. Over 25 billion US dollars of this total were generated by the South Korean tech giant’s mobile communications section, while another 16 billion were generated by its semiconductor industry.

Samsung Owners Net Worth

Samsung’s owner and founder Lee Byung Chul, before his death in 1987, had a net worth of roughly $35 million. Today’s position of the Samsung company is credited to his global perspective. The company also made him once the richest man in Korea. The last Lee family member, Lee Kun Hee, has been identified as Samsung’s owner. At the age of 78, he passed away in October 2020. Although he had four children—two sons and two daughters—none of them had ever been named the owner of the Samsung corporation, even though they were all quite wealthy in South Korea. Their father appointed them to leadership roles within the

Samsung was established in 1938 by Lee Byung-Chul, a native of Daegu City in South Korea. He came from a large land-owning family. The business, which started out as a tiny trading firm specialising in dried fish, grains, and noodles and employing about forty people, was known as Samsung Sanghoe. Lee moved the company’s headquarters to Seoul in 1947 as the business expanded. He founded a sugar refinery in Susan and later the biggest woollen mill in Daegu, both of which are still in business today. Lee set out to achieve his goals because he wanted Samsung to become a leader in a variety of areas.

Future

•

By 2025, Samsung hopes to have 2nm process technology in mass manufacturing, and by 2027, 1.4nm.

• Samsung intends to more than triple its production capacity for advanced nodes by 2027.

• HPC and automotive are anticipated to account for more than 50% of its foundry portfolio by 2027.

• Samsung Foundry improves its partner ecosystem’s ability to provide customer assistance.

• The company plans to develop products and activities that reduce environmental impact, accommodate customer lifestyles, and provide truly seamless smart home experiences in order to create a more sustainable, customizable, and connected future.

• To increase the use of recycled material while reducing single use plastic from its packaging by 2025.

• Moreover, the organisation is starting a hiring drive that will result in the creation of 80,000 new employment by the year 2026, or “about 16,000 positions yearly.”

TEAM KARIMGANJ MANAGED SERVICES PVT. LTD.

A MANIFESTATION OF THE VISION ASSERTING THE NEED FOR A RELIABLE SOURCE OF INFORMATION…

Renu Dhyani | Business Connect

Where would you go if you need a reliable source of information on covid-19 restrictions in Zimbabwe or road closure due to protest in France or any political disinformation campaigns in India or any malicious mobile application or online child endangerment or anything else? We suggest you a source of information that will provide you with any data available publicly. Team Karimganj is the name that does this efficiently and in a cost-effective manner.

Arpita Roy is the COO of Team Karimganj and in a tete-a-tete with us, she highlighted several aspects of the business that is into collection, collation, analysis and dissemination of publicly available information as per its client requirements.

ADOPTING THE MARKET TRENDS

For better delivery of the services, they follow a six-pronged strategy to ensure greatest value to their partners. The worthy mentions are as follows-

a) Tailor-made solutions: One size doesn’t fit all.Unique requirements need unique solutions. The company prides itselves in catering tailor-made solutions, where each of the partners just receive what they need - nothing more, nothing less.

b) Only signal, no noise: In the world of information overload, OSINT consumers rarely have the time to go through all findings. Utilizing bandwidth and data requirements,the analysts at Team Karimganj identify the signal, discard the noise and only allow relevant data to be delivered to the end users.

c) Human intelligence: Inclusion of automated tools enforces the need to rely on human analysis to verify and validate various solutions before deploying them to the end-partners. It allows team Karimganj to seek best possible solutions and deliver as per the client’s needs and capacity.

d) Cost-effective: For any business, employing skilled intelligence analysts is quite a costly function. Owing to its specially curated business model, it has introduced innovative solutions to access a large pool of experienced intelligence professionals without being concerned about affecting the bottom line.

e) Scalable: For different needs like a single analyst for two weeks or 20 analysts for a year- their unique operating model fulfills any requirements one wishes for. You only tell us what you need and we deliver.

f) Heavy lifting: No more need for using expensive resources on time consuming and manual yet critical processes in your workflow. We can do all the heavy lifting on your behalf so that you can focus your limited resources on dealing with the most pertinent issues.

THE COMPETITIVE EDGE Headquartered at a small Tier 5 town of India, Team Karimganj firmly believes that small towns and villages in this country have an untapped pool of highly competent youngsters. While being greatly versatile, they are adept in solving any challenge thrown at them. They are just seeking an opportunity to prove their competencies under proper guidance. The corporate world pays less heed to this talented pool of human resources but team Karimganj believes in including their capabilities in creating an impact.

Apart from this, cost-effectiveness is something that gives them a leading edge in the market. A multitude of organizations across the globe offer Open-Source Intelligence (OSINT) services but only, Team KarimGanj is the exclusive company in the world outside of Israel that claims to provide Web Intelligence (WEBINT) services to its diverse clientele that is a super advanced form of OSINT collection. This term, WEBINT is commonly used in Israel and it only comes out of the country’s government’s cyber security and intelligence agencies. As per the leader, “We are very fortunate that we have been working with a very reputed Israeli cyber security company from the very beginning and hence, have been trained in the field of WEBINT by the best in the world.”

ARPITA ROY Chief Operating Officer

The clientele of the company includes following names that works with them as per the contractual obligation-

a) Sherpa, Canada

b) A3M, Germany

c) National Open-Source Intelligence Centre, Australia

d) A Cyber Security Company, Israel

e) A Technology Company, UK

f) A Technology Company, USA

g) The leading dark web monitoring company in the world, USA h) Adrianople Group, USA

AN EBULLIENT CULTURE

Arpita explained that the workforce is a biggest asset for any company that makes the way to greater success with perseverance and hard work. And team Karimganj never fails to meet the expectations of the employees. “We have ensured many of our employees with 300% salary hike in a single year. They started managing teams after 2 months of joining as a junior analyst, given access to the company finances within a year of joining the company or managing a team of much older analysts at the age of 23. The average age of the employees of the company is 24.5 and anonymous surveys have revealed that most of them would like to work in TK for the rest of their lives. This is because we follow an extremely lively and friendly office culture. Even the junior-most employee of TK can enter the office of the CEO by just knocking at his door and most of them can call him even at 2 am in the morning.” reveals Arpita.

The events and parties hosted by Team Karimganj are said to be legendary across the town. This has indeed provided the employees with a specific social status and respect in the remote town they are located in. Moreover, the management ensures that each and every individual is equally involved

in the decision-making process of the company, which is one of the essential aspects behind their exponential growth factor.

FEATHERS IN THE CAP

The biggest accomplishment in itself is the fact that Team Karimganj is the first technology company in Northeast India that is strictly serving only western technology companies. Their analysts are working in different hi-tech projects for some of the top technology and social media companies in the world. What started as 6 people in 2019 has now multiplied into 140+ people today- headcount growth of 2300% in 3 years. Not only this, they have also witnessed a 4000% growth in revenue in the last three years.

Enhancing employment opportunities for talented individuals is the adamant vision set up by Team Karimgang. “We fervently believe that small towns and villages in India have got an enormous pool of extremely talented youngsters. They can take on any challenge thrown at them. All they need is an opportunity to prove themselves and proper guidance. Unfortunately, this talented pool of human resources remains largely untapped by the corporate world. Team Karimganj’s mission is to be a platform for the youth of the region and serve as an intermediary for connecting these talents with the global supply chain. And we have so far been extremely successful in achieving that,” conveyed the leading lady in her part.

THE FUTURISTIC VISION

It has been estimated that India will be the world’s talent factory with 20% of the globe’s working population in the coming years- making the century ‘an Indian century’. And this is where, Team Karimgang wishes to target and create an ecosystem that could allow other smaller towns of India to be benefitted from this scenario. “We strive to make Team Karimganj not just a national but a global talent hub of skilled professionals,” concluded Arpita Roy.