The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2022

AN AMUSING READ TO ENJOY AMID THE FESTIVE CHEERS…

‘Success isn’t about how much money you make, it’s about the difference you make in people’s lives’- a quote that Michelle Obama tossed and the present business landscape nurtures the same notion. As this exclusive release is all about women entrepreneurship, the above mentioned quote speaks the most in favor of it. We have brought to you one of our most-sought after issues that asserts the influence of ‘effeminate’ leadership. ‘The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2022’- has it all! And most importantly, this issue so subtly justifies a saying- growth and comfort are impossible to exist together.

This issue is an aggregate of some motivating examples of overcoming adversity of a few ‘shentrepreneurs’ who challenged every one of the predispositions and misguided judgments waiting across the business world, concerning their initiative capacities. Escaping their usual ranges of familiarity, they have strolled the way of outstanding development consistently. Our worldwide readership will observe how the women entrepreneurs highlighted in this selective issue have outperformed in their niche, laying out their conspicuousness in the separate business.

With extraordinary enthusiasm and delight in the air, we have numerous motivations to cheer. One is-our unending journey to further develop the magazine guidelines drove us to roll out significant improvements in this new release to make equity to the new year’s passion. We have attempted our level best to contribute vigorously to the energy of fresh starts where our endeavors will have an immense effect in the lives of our global aficionado. Furthermore, every one of the uncommonly formed stories in this commendable issue will demonstrate this most actually.

Moreover, the cover page has been embellished by a fascinating profile of a renowned fintech company- Paymark Payment Technologies and Services Private Limited that is been spearheaded by Ms. Mahua Roy. What made us highlight her at the forefront is her vibrant personality and inspiring business ideology in everlasting and elegant designs, making her stand out from the crowd. She has a great fervor for entrepreneurship. Her overall story is filled with some unique perspectives and insights that are as exclusive as this publication. Hence, read out her complete triumph tale to get to know more about her vision, mission and more.

At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

Vol - 5 | Special Edition | December 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head ASHISH KUMAR

Senior Marketing Manager Sonia Tiwari

Senior Relationship Manager Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Mohit Rathee | Abhishek Mishra | Kazim Barati Mohit Rathee | Abhishek Mishra | Navdeep Sharma | Vijender Saroj Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja Finance Team Monika Aggarwal | Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH

OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager Anurag Tiwari

Registered Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Email: info@businessconnectindia.in

Corporate Office

804, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208

Email: corporate@businessconnectindia.in

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

We are also available on:

Follow us on:

SUCCESS STORY Vandana The Founder of VLCC Luthra

LIFESTYLE

8 Essentials and Stylish Clothes for Everyone During the Winter

LITSA SERVICES

Empowering Women Across Recruiting Space…

Revisiting Pottery

One of India’s most timeless living craft traditions is pottery. Pottery is practised to the thirst-quenching ‘Surahi’ and ‘Matki’. A visit to the rural and “potter use traditional manual potter’s wheels and kilns to engage in pottery along with subsistence farming, making earthenware an integral part of haat, bazaars and urban market spaces, particularly during the festive season.

Jaipur Blue Pottery Rajasthan Jaipur Blue Pottery has a Geographical Indication (GI) tag. This is a glazed form of pottery that uses a blue glaze and is typical of intricate designs in blue and white. Pottery’s most distinguishing quality is that it is a commodity that is not clay. Mixing ground glass, quartz powder, Earths Fuller’s, borax, gum, soda bicarbonate, and water makes the dough for the pottery instead of clay.

Khawda Pottery, Gujrat A traditional art form originated in the village of Khavda, Rann of Kutch, using ‘Rann ki Mitti’. With painted symmetrical black and white patterns, the lovely ochre/group shades give this art form an earthy feel. Allegedly, the special mud with which it is made is acquired from near a lake.

Khurja Pottery, Uttar Pradesh

Khurja is a popular tourist destination in Bulandshahr, the colourful pottery it makes. The Khurja city,’ which has a range of tea sets, crockery, GI name. The method requires some labour-intensive churning, moulding, colouring, followed by glazed pottery types.

Longpi Pottery, Manipur

Longpi pottery has achieved international originating in the Longpi villages of Manipur’s black exterior with bamboo/cane woven around a unique identity, made from black serpentine found only in this region. Longpi pottery be used for baking.

Black Pottery And Terracotta Madhya Pradesh

The age-old craft of clay and terracotta traditional way and with passion. Tribals of Madhya Pradesh region make traditional clay temples called ‘dhabas’ which has a small door where the deity idols of the goddess Mahalakshmi, elephants and horses with riders and the local form of Goddess Parvati.

Andretta Pottery, Himachal Pradesh Andretta pottery from Kangra in Himachal Pradesh has received fame in a small village nestled in the lap of nature. Glazed with fresh shades of blue and green, the Andretta Pottery and Crafts Society has made it famous. The community conducts regular workshops as well.

We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will encourage budding leaders to break the barriers and chase their dreams. So without any further ado, let us dive straight into the read.

A GLIMPSE OF THE VENTURE

Mahua Roy Managing Director

MAHUA ROY

A spirited entrepreneur and an inspiration to women entrepreneurship

Business Connect is renowned for its remarkable editions and coverage of the leading ventures in the business world as well as their leaders. Here again, we are back with an exciting edition of the month, ‘Inspirational Women Entrepreneur’, which is entirely dedicated to all those arising female leaders in the market, setting a higher standard for a better future.

Our editorial team had an interesting and joyful session with the leadership panel of Paymark Payment Technologies and Services Private Limited, a leading Fin-tech company, where the MD of the company, Ms. Mahua Roy shared numerous lesser-known facts about the company and she spilled some beans on her overall entrepreneurial journey so far.

“Our primary goal is to reach out to the remotest parts of the country and to increase revenue. The fin-tech industry has seen rapid growth over the years and keeping in mind its pace, one of our business goals is to offer the best services at the least prices so that our company grows along with the industry. Our goal is also to set up our business in other remote regions of the country so that it becomes easier for our workforce to operate and reach out to people. Keeping in mind the increasing competition, we have put employee motivation and growth on our ‘goals to achieve list.”

MAHUA ROY Director

Paymark Payment Technologies and Services Private Limited is one of the biggest Digital Payment and Distribution Companies headquartered out of Kolkata and the fastest-growing network with over one lakh retail stores across India. Paymark Payment Technologies and Services Private Limited started operating in June 2019 with the primary aim to provide a Digital Neobanking Solution to people residing in the remotest locations in the country. With time, the company expanded and reached out to a large section of society and connected with more and more clients. It all happened, owing to a firm conviction on Mahua’s part, as a founding member of Paymark that got the venture started along with her able team members. Unlike other Business-to-Business-to-Customer (B2B2C) digital wallet service providers, the company reaches beyond the financially included people in India, to the people who do not, yet, have access to banks and other financial services. Paymark is creating a payment ecosystem wherein the underdeveloped, unbanked and underbanked population of India can earn a better living by leveraging the benefits of a digital economy. Furthermore, it is the company’s vision to make banking and payment processing an easy and affordable matter for every Indian. The company ensures that the people would continue with their services even when they have access to regular banking and financial system.

Giving a detailed introduction of the company, Mahua quips, “We are a group of thinkers with a unique vision to reach people from every line of business by providing easy &

Gulshan Praveen | Business Connect

effective transaction solutions in banking and e-commerce. With each of our small steps, we are heading toward our prime focus to become a leading transaction service provider for every single financial requirement all over India. The major concern behind the establishment of Paymark Payment Technologies and Services Private Limited is ensuring that an assortment of transactions involving Banking, Insurance, E-Commerce, Mobile, ATM, Healthcare, Travel, and others are done with ease and efficiency.

The enthusiastic leader affirms, “Our brand identity starts with our customers, our employees, our peers, and our competitors. All these factors add value to our company. A brand is known when the company offers seamless services to its customers and earns loyalty from them. Then, with word-of-mouth and through other mediums, all know the company and this further establishes the brand’s identity. The way we connect with our employees and our employees feel connected to the company adds value to our brand. The presence of cohesiveness that is, feeling strongly and similarly about the company further adds to the brand’s identity. The perception of consumers, competitive differentiation, and consistent upgrading or maintenance further add substance to our brand’s identity.”

Mahua is supported by a team of highly capable and accomplished individuals who have significant experience in different areas in the Fin-tech industry. Paymark Payment Technologies and Services Private Limited management team bring together the best of strategic minds available in the industry, with the vision for long-term strategic growth. Her fellow founders are remarkably experienced in the fields of Fin-tech, Prepaid Payment Instruments (PPI), Banking, Telecom, and Media. Mahua feels very strongly about her team who have the highest level of competency and whom she considers the backbone of the company. With this founding and management team at its core, Paymark envisions an India where every single person would be connected to a digital

ecosystem and contribute towards making India a financial powerhouse!

AN INSPIRATION TO FEMALE ENTREPRENEURS

“When I started my journey, I had very little idea about business per se, but I knew I wanted to do something different. I come from a family of engineers and have acquired experience in the Design Engineering field during the initial years. When I completed my MBA, I had made up my mind that I wanted to have my own business because I saw immense scope for women in business and entrepreneurship in particular. I took my first steps in the fin-tech space back in 2007. I worked with many women as seniors and as colleagues and began to realize that becoming an entrepreneur is not as difficult as women were made to think. I have been part of the founding leadership team at Cellbiz Services that expanded over the years and was later successfully acquired by a major Fin-tech company. With such experiences, I was able to establish my own company, Paymark Payment Technologies and Services Private Limited, and I feel fortunate that I was, along the way, able to inspire other women to dream big, to dream entrepreneurship! I also want to add that Paymark has shaped me in a great many ways and I am what I am because of it, its highly competent management team, and the efficient support system!

“I firmly believe that women in both the urban and remote parts of the country are much more talented and passionate about whatever they do. I know many women, who have a unique perspective on the fin-tech business and business in general. I have observed that these women possess immense talent and broad vision regarding entrepreneurship and are coming forward too. I am also of the opinion that, if given enough opportunities, women entrepreneurs in India could become global leaders. I have a strong belief that in the future, India will become the place where women entrepreneurs will equally lead the economic development of the country.”Mahua Roy.

AN EMPOWERING LEADER

“I am not sure how exactly to define my leadership style but I am a firm believer in keeping an ‘open-door policy as a leader. I believe in working with others rather than making others work for me. I am someone who does not like to order or instruct rather, someone who guides and assists. I consider my employees as part of my family and treat them the same as well. My leadership style is not rigid I can say. I believe in open discussions and being available to my colleagues and members anytime they want me. I always look for something new and exciting and inspire my team members the same,” says Mahua.

She adds further, by quoting, “I am fortunate to have a workforce that is already enthusiastic and passionate. Every individual who works in our company holds equal value no matter what position she or he holds. We as a team celebrate each other’s success with great joy and enthusiasm. We have an ‘employee of the month award that recognizes the hard work put in by every employee. We also have an annual office party and other programs that we conduct from time to time.”

TOKEN WORDS

Before signing off, the visionary shared some words of inspiration for all the upcoming female leaders out there by highlighting these points:

• Never stop following your passion

• Take Challenges as they come

• Always believe in yourself and try to do better than yesterday

• Do not let yourself get carried away by any situation

• Upgrade your expertise and learn new skills as much as possible

• Keep up-to-date with the happenings in the industry

• Customers are everything, and as I did, always take feedback from customers

• Embrace technology wholeheartedly

VANDANA LUTHRA Founder, VLCC

The Founder of VLCC

Vandana Luthra Vandana

Luthra

Often women have to face a lot of restrictions before and after marriage because of these judgmental societies. But we cannot blame every society because there are a lot of societies who have changed their own old thinking and stared respecting women. I’m going to share a woman entrepreneur journey from a young mother to an entrepreneur. Her name is Vandana Luthra who is not just a great mother or a wife but also a better entrepreneur. I hope you will learn something from this article.

INTRODUCTION

Vandana Luthra is an Indian inspirational entrepreneur who is the founder of VLCC Health care Ltd. The company sells beauty products and wellness conglomerate. The company is dispensing in the Middle East, Africa, Asia, and Europe. In 2014 she became chairperson of the Beauty and wellness sector skills council that is not a profitable organization, the B&WSSC gets financial support from NSDC which comes under the Ministry of Skill Development and Entrepreneurship.

PERSONAL LIFE AND EDUCATION

Vandana Luther was born on 12 July 1956 in Delhi. According to Wikipedia, she grew up in an educated family, her mother was running charitable Trust and her father worked as a mechanical engineer. She completed her graduation in Delhi and decided to go to different countries (Germany, UK, and France) to gain expertise in beauty, skincare, fitness and food and nutrition. In 1988 she got married to Mukesh Luthra. She has two daughters.

VLCC

In 1989, Vandana found a company called VLCC as a Wellness centre. initially, she stared the company in Safdarjung Development Area New Delhi. Now VLCC has become famous not only nationally but internationally. Today the company offering a plethora of services like Slimming, beauty & grooming, laser, hair transplant and many more. Currently, VLCC is one of the most leading Beauty and wellness service industry in India. The company is operating the service of more than 326 locations in 153 cities and 13 countries.

VLCC has employed more than 5000 people including medical professional and nutrition experts and cosmetologists and beauty professionals. In the present time, VLCC has set up manufacturing plants in Haridwar India and Singapore. The company produces and sell the product like skincare, body care product, and hair care. As per Wikipedia, These products are also marketed by 100,000 outlets India and more than 10,000 outlets across the middle east and Africa.

VLCC is providing a vocation training course that is known as the VLCC Institute of Beauty & nutrition. Presently the institute has become one of the renovated vocational education academies in the beauty and nutrition training segment. She elected as chairperson at BWSSC. The organization is not profitable and has a moto to teach the skills to those women who have financial issues. BWSSC has opened so many skill centres, so if any women who are interested to learn beauty skills, you can check out the website.

PHILANTHROPY

Vandana is also running a charity that provides scholarships to underprivileged and physically challenged people. She is the VC of the NGO called Khushii. This NGO is working on different projects like vocational training facility, education with midday meal facility to 3,000 children, and telemedicine centre. According to Wikipedia, she is a member of the Morarji Desai National Institute of Yoga.

ACHIEVEMENT & AWARD

In 2013, Luther received India’s fourth-highest civilian honour Padma Shri award from President of India Pranab Mukherjee according to The Hindu.

In 2012, she got the Asian Business Leaders forum Trailblazer award. In 2010, she won the Enterprise Asia Women Entrepreneur of the year award. From 2011 to 2015, she got listed 50 most influential women in business in India from Fortune magazine’s annual.

1Solution

Nikita Roy, Constructing New Routes for Business Growth with Relevant, Robust, and Real-time Services at 1Solution

Bhardwaj | Business Connect

For many years, women have lived in the shadow of men. But today’s women have defied conventional gender roles to challenge the norms of the so-called society. One such woman, who has revolutionized the language services industry and created an eminent mark, is Nikita Roy, the Founder & Head of Client Services at 1Solution.

Nikita is an inspiring entrepreneur, innovator, and multi-tasking professional, having five years of expertise spanning Primary and Secondary Research organisations. In February 2017, the inspiring lady took the entrepreneurial helm and started her own organisation, 1Solution. Dedicated to helping clients reach their customers and gain valuable insights in the ever-dynamic arena called the Market, 1Solution has served a clientele of world-renowned MNCs and national giants with a team of 50+ industry professionals.

1Solution’s Service Portfolio

The Kolkata-based organisation aims to provide world-class solutions to clients; solutions that are Relevant, Robust, and Real-time. It brings a wide array of services, some of which are listed below –

• Translation (all Indian Languages and foreign languages)

• Transcription (all Indian Languages)

• Moderation

• Audio-Visual content editing

• Charting and other allied services

Insights on Women’s Participation in the Entrepreneurial Space

Women running their own enterprises are nothing new, and the number is steadily growing. In the modern world as technology is opening up new pathways to the way we do businesses and creating opportunities which never existed in the first place, we need more people to come in the sphere of entrepreneurship, especially women as the shift in the trend of doing business has got a lot to do with people leading them as well. Women excel at multitasking and have excellent patience and empathy, all of which are crucial traits of an entrepreneur.

How to Make the Business World Supportive toward Women Leaders?

Businesses today primarily treat female entrepreneurs the same as their male counterparts. By treating them equally to male entrepreneurs and denying them special privileges based on their gender, the business sector can encourage female entrepreneurs more. However, on the personal front, families should be more supportive of working women. Every family should be patient and encouraging towards the ladies in the family, so there can be a better gender balance in the professional world.

Nikita’s Take on Leadership

A leader should not be self-proclaimed but be seen by people in that way. A good leader should always be grounded and has to be a part of the larger team, not sitting above everyone but sitting next to every employee.

I always work to keep a personal touch and a solid professional connection. I am familiar with my people, their way of life, and the issues they deal with daily. I work to stand by their sides, foster trust and support their development. Since they are my people and my core, I constantly endeavour to be responsible for their behaviour.

Spearheaded by the wise leader, Nikita, ‘Team 1Solution’ has imbibed the formula of recognition as the best form of motivation. Nikita believes that monetary incentives go a long way in motivating people’s efforts. Besides, a simple appreciation mail or a pat on the back can also help boost the employees’ morale efficiently.

Additionally, she encourages her employees to maintain a healthy work-life balance and occasionally reminds them that they are the company’s most important asset, which they actually are! This is the key to having a motivated team.

Road Ahead

Within five years of its inception, 1Solution has become the sole vendor to one of the largest MNCs operating in the market research sphere. It aims to be the industry leader in its sphere in the next five years. Their future plan is to expand their horizon from primarily language support at this moment to providing research support too. And soon the company plans to foray into advertising and media buying also.

Nikita’s Message for other Aspiring Women

Always remember that the employees are the backbone of any organization. Be patient and calm in the face of any situation and deliver your best so that your people and client can trust you with their eyes closed.

1Soution’s Unique Secret behind its Motivated Team

Nikita Roy Proprietor/ Founder/ Head of Client Services

Puja

ON REDEFINING WHAT BEAUTY MEANS AND TURNING TOWARDS SELF ACCEPTANCE.

They say, “The first step to accepting yourself is to stop comparing yourself to others.” We all are different from each other in some or the other way, be it our physical appearance, our skin tones, or our hair type. Everyone is beautiful, and that’s exactly what Anshita Mehrotra, the Founder, and CEO of Fix My Curls, is trying to convey to everyone around the world.

Business Connect has been a renowned platform for introducing some outperforming ventures and their leaders across the business globe. Here again, we are back with an exclusive edition of the month comprising some great success stories. In that context, our editorial team had an interesting and joyful session with the leadership panel of Fix My Curls. And the Founder shared numerous lesserknown facts about the company and also shed some light on her overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will encourage the budding entrepreneurs out there to break the barriers and chase their dreams.

forefront. We, apart from being online, are also present in eleven countries in total outside of India. We also have a global presence. Our main focus is selling curly and wavy haircare to those in our own country. That is basically what the brand does.”

INSIGHTS ON WOMEN ENTREPRENEURSHIP

Giving a brief of the journey, Anshita quips, “Our brand is dedicated primarily for curly and wavy hair. At that time, when I stepped into the market to get some good products, I didn’t find even a single brand that was focusing on the issues of curly hair girls. And that was the moment the idea for this venture hit my mind. At the time, I think the most important step was for me to just embrace my natural hair and then help other people do the same. I’ve never thought of myself as an entrepreneur or a founder or anything, I just thought about how the consumer would think of themselves because I myself have curly hair so I know the problems and I also know the solutions that can be provided but aren’t being provided. So I think that was kind of what the thought process I came in with and who I see myself as.” Fix My Curls is a curly and wavy hair care brand so we focus on curly and wavy hair and any hair that has texture to it. So if your hair is not straight and silky then you can buy our products. We are a very deeply focused online e-commerce brand that keeps its community presence at the

Women are an inseparable part of the present business world, and the pace at which they are surpassing others in their respective niches is remarkable. Expressing her valuable perception on the same, the Founder asserts, “I think that women should have been in the entrepreneur space from the very beginning. At present, there are so many female founders adding a lot of difference in the entrepreneurial space and not just in beauty but we are in tech, web, and everything you can think of. I think women entrepreneurs are extremely compassionate and empathetic as well as hard-working. Of course, we should have been here a long time ago, but thankfully it started at some point.”

THE PARTING WORDS

Before signing off, the leader shared some words of wisdom for the budding leaders out there by quoting, “If you really want to start, just start it. It doesn’t matter what you have. Even if you have some little support, you have some experience in marketing or you have experience in the product you want to create, you can start. You will learn as the days pass and as the business grows as you’re not supposed to know everything and you’re not supposed to have everything in the beginning itself.”

THE JOURNEY PREFACE

Gulshan Praveen | Business Connect

Anshita Mehrotra

8 Essentials and Stylish Clothes for Everyone During the Winter

Globalroots Associates Recruitment

Services

Globalroots Associates: Bringing The Right People And Organizations Together

Our aim is to reduce the gap between requirement and acquisition of talent in organizations helping you maintain operational efficiency and a sound balance in your workforce by having the optimal number of people required to carry out a task.

Neha Aerry Founder

Company Overview

Known for going the extra mile for their clients, Globalroots Associates has established a foothold in the healthcare industry in executive recruitment. A consulting and advising firm founded to transform careers through people reforms, people processes, and people advisory, it dedicates itself to enhance leadership refinement.

The firm helps industries, businesses, and individuals function more effectively by connecting them with organizations and people who are the ideal fit for them in all facets of life. With extensive experience in talent acquisition and recruiting consulting, the firm provides critical information about the client’s industry and competitors, allowing them to stay on top when it comes to attracting the best prospects in the market.

The team investigates hiring processes and procedures, assisting businesses in improving these processes and smoothing out any creases in existing procedures. They also work hard to attract the greatest personnel in the business, giving the customer quick access to relevant

human resources. The team also works closely with individuals who are searching for their next step in the healthcare sector, identifying opportunities that are a good fit for their skill and talent.

Globalroots Associates works with a wide range of clients from various industries and economic sectors. They use this network to gain a better understanding of industry requirements and candidate behavior.

The company ’s objective is to be acknowledged as one of the top process-driven advising firms, with an emphasis on resource valuation and the development of integrated systems that increase leadership positions in businesses through people reforms.

Kriti Anand | Business Connect

They surpass their competitors by supporting organizations in rapidly gaining access to relevant talent pools and minimizing the costs involved with discovering the best personnel.

They shorten the time it takes to find the greatest resources in the client’s business. The firm strives to assist potential leaders in balancing life and work for increased output and job satisfaction.

They focus on assisting businesses in boosting operational efficiency through the hiring of productive resources. Globalroots provides industry insights to firms in order for them to outperform their competition in terms of talent acquisition.

Individuals looking for work can benefit from the exemplary advisory services of the company and find their perfect fit.

Working Methodology

With extensive experience working with a wide range of clients, they have improved their ability to solve complex searches, allowing them to stand out and find the best-fit individuals even for hard and demanding searches. They commit their time and energy to thoroughly understanding the client’s requirements, talent mapping, and headhunting.

They go above and beyond what most recruitment agencies do—they locate profiles that aren’t on job search portals to ensure their clients would have access to a bigger talent pool. They look for the talents who aren’t on employment sites like Naukri.com or LinkedIn, going the extra mile to ensure their clients have access to the best available prospects for executive positions.

A comprehensive search comprises behavioral and experience assessments that are connected with specific position criteria, rigorous and in-depth reference checks, and a swift, agile approach that provides high-quality goods in a short amount of time.

Their senior executive recruiting search strategy comprises understanding the candidate’s and the organization’s requirements, assessing the talent, examining their motivation, and determining their availability in terms of relocating.

Globalroots has established strong ties and a well-established network, as well as a point of view on crucial talent and a credible market reputation to represent the client faithfully.

The team works closely with businesses to provide leadership advice, personnel development, and headhunting for the best talent in the sector. They have assisted a number of professionals and industry leaders in finding the ideal employment through their broad network of connections in many industries.

As a result, businesses benefit from increased resource efficiency and the ability to engage with workers that perfectly suit the organization’s skill requirements. Individuals and businesses

benefit from their recruitment process, leadership hiring methods, and succession planning.

Globalroots Associates distinguishes itself by its tailored strategy, in-depth research of candidates and their motivation, transparency, detailed reports with an emphasis on budget, relocation, cultural fit, and job satisfaction.

Company’s Services

Executive Search entails locating exceptional executives that meet your company’s needs and are suitable for the job profile you have available. Globalroots uncovers candidates who can thrive in such situations by paying close attention to your work ethos and environment.

Contingency Search - Several firms that are looking for highly skilled people in a short period of time can use their contingency recruiting services. The company has a large talent pool that it regularly researches, manages, and engages with, in order to supply clients with qualified individuals.

Human Resources Corporate Business Modeling - They have identified excellent HR corporate business models that can give the client a competitive edge based on a wealth of information collected through years of working as a hiring partner for many sectors. The unwavering goal is to improve hiring processes by utilizing commercial models that support industry-specific technological improvements.

Competency Mapping - In order to stimulate ongoing learning among candidates and the organizations with which they collaborate, their team provides competency mapping services to assist individuals better understand their strengths and shortcomings. It gives them actionable insights that they can put to use.

About The Founder: Neha Aerry “Do the job you love, and you will always be passionate about your work.” Neha Aerry advocates Globalroots Associates’ innovative method to hiring people. She feels that expectations should be balanced on both sides— the candidate and the organization. Not only should they complement, but they should also be aligned in areas other than the job description.

Aerry works closely with businesses to provide leadership advice, talent development, and headhunting for the best personnel in the sector. Her recruitment process, leadership hiring tactics, and succession planning give individuals and businesses a competitive advantage.

A search consultant who focuses on senior-level healthcare positions. She has held numerous important and high-impact responsibilities at the national and international levels, for both physicians and non-physicians, with large and well-established healthcare organizations.

Conclusion

Globalroots Associates has been able to expand its awareness of workforce requirements from diverse firms by expanding its presence across different industries and work sectors. It provides services that not only strengthen their client’s industry roots, but also make them capable of tackling global challenges.

EATING HABITS ENTREPRENEURS OF SUCCESSFUL

This is devoted to all the ladies and men in business, which is clearing their own innovative way. Being devoted to an effective business can now and then push you off course with regards to your wellbeing, body, and nourishment. Be that as it may, it is significant not to disregard a monstrous part of your life, which will prompt long haul benefits.

A solid psyche and body will help lead your organization to progress so here are a couple of basic fixings:

Enable your morning meals. Some may guarantee the absence of time, others basically don’t organize their dinners yet breakfast is the ideal method to confront a bustling day. That first dinner of the day will help support your fixation and center for the duration of the day and forestall weakness. Plan to get the correct mix of supplements by including complex starches in addition to a decent wellspring of protein just as sound fats. A couple of intensity breakfast models:

• Pounded avocado on wholegrain or spell ed toast with disintegrated feta and pumpkin seeds.

• An overnight container o f oats with normal yogurt or soy yogurt, chia seeds and berries.

• Cut bubbled egg with curds and vegetables, all enveloped with a whole-wheat wrap.

Keep it convenient: On the off chance that you don’t have the opportunity to hit the shops, at that point pick online markets that convey to your home or office. Ensure you keep solid nibble choices around your work area or at the workplace. Absence of time is not; at this point a reason so preparing to make an advantageous climate helpful for good eating is vital. Least demanding tidbits to have around included natural product, cleaved vegetables, nuts, dried organic product, and solid café that contain close to 10g of fat and 15g of sugar per 100g.

Remember a sound plate division in any place you go out on the town: One thing that I request that every one of my customers do is to envision the solid plate dissemination any place they are: 1/2 your plate to incorporate an assortment of vegetables, 1/4 protein, and the other 1/4, a sound selection of starches. This is perhaps the least demanding technique to ensure you are getting the correct proportion of supplements at supper time.

Ensure you get enough iron and magnesium: At the point when your body’s iron stores are low, exhaustion and cerebral pains are the basic indications. Iron is expected to convey oxygen in the blood to all your body’s tissues and organs. Great wellsprings of iron incorporate meat, liver, fish, poultry, dried organic product, raisins, dim green verdant vegetables, for example, spinach, entire grains, and vegetables (beans, peas, lentils…). A few investigations have likewise proposed that low degrees of magnesium cause weakness as it is required to utilize food and help in controlling glucose levels. Great wellsprings of magnesium incorporate entire grains, fish (salmon), nuts, pumpkin seeds, spinach, dark beans, and naval force beans.

Timetable your exercises simply like some other gathering: Devoting time to practice is basic to keep you fit and maintain a strategic distance from the extending waistline because of extended periods of time in the work area. Taking a break and taking a walk is additionally an incredible method to build your accidental movement and revive your brain. In case you’re away going on business, utilize the hotel gym (in the event that you do approach one) with a brisk exercise before anything

else or a post-meeting exercise at night to loosen up and distress.

Abstain from drinking your calories: Business suppers and after-work beverages can be visited where you can stack up on pointless calories from liquor. I normally propose a stipend of close to 4-5 standard beverages for every week and maintaining a strategic distance from unhealthy beverages, for example, brew, soda pops, and squeezes as blenders. Caffeinated drinks are a “no-no” on a pioneering diet as they basically give your body only a blend of caffeine, energizers, and sugars that your body can manage without. The promising increase in vitality is brief consequently the over-guilty pleasure; you wind up drinking more. The high caffeine centralization of caffeinated beverages can likewise prompt reactions, for example, apprehension, sleep deprivation, fast heartbeat, and expanded circulatory strain.

A very healthy body and the brain are vital to a successful entrepreneurial journey where you are wellfuelled to handle the difficulties that will cross your way.

EMPOWERING WOMEN ACROSS RECRUITING SPACE…

LITSA SERVICES

Anamika P Singh

Here, we are in an exclusive conversation with the leadership panel of new age HR Consultancy i.e. LITSA Services. What made us highlight its story in this outstanding edition is its emergence as one of India’s fastest growing women centric HR Consultant and Manpower Recruiting firms. Its service portfolio is enriched with a gamut of services that are catered to the specific needs of the clientele. Since its inception, it has successfully emerged as well as established itself as a reputed and trusted recruitment organization. It is heavily active in permanent hiring, contract hiring as into soft skill training.

We know that our global aficionado is in constant quest of motivational capsules to keep their spirits high for performing extraordinarily across their targeted space. Hence, our apt team found the entrepreneurial story of the founder- Anamika P Singh to be quite motivational for our targeted audience. Indeed, her journey was an uphill climb at first but gradually, she started to align her energy as well as her employees along with the established goal. This made her to share her views, ideas, vision and mission with her followers that changed the course of many people associated with her. And especially when it comes to empowering women who are the homemakers, she has been focussed into providing life changing possibilities with a promise to better lifestyle. Let’s dive into her success story-

Founder

Kajal Dobhal | Business Connect

What drives the organization?

Today, LITSA Services has become a company that is driven by a 100% women workforce. Back in 2017, the organization sprouted as a brainchild of the founder post facing several challenges after giving birth to her baby. She was working in Times Group, as Assistant Manager but had to quit her job being a mother- recognizing that her kid needed her during that essential phase. It was the realization of the problems faced by women at the workplace and she decided to start her own business where she has hired all the female staff, offering them various flexibilities along with work from home facility to allow them manage their homes as well as their career aspirations effortlessly. She dedicated her venture to the establishment of a company that would go extra miles to train and support such females who had to leave their respective jobs for numerous reasons such as marriage/ family responsibility or any other personal extension. Today, her venture has managed to change thousands of lives by providing family women with their dream jobs at flexible timings and schedules. This insightfulness possessed by the founder is what drives the organization and its culture accordingly.

When it comes to dealing with the clients, owing to their effective and seamless hiring processes the delivery of excellent services is done easily. The recruiters associated with them are highly skilled in different niche technological hiring and expect the candidates to validate their requirements. The pool created by them allows the right candidate to meet the right recruiter in the most effective manner.

“Today’s woman is Superwoman , they have already been multitasking and now they are dominating and leading across various domains. For instance, I am Grand Master in Pranic healing / Angel Therapy and Certified Tarot card reader . I have given various healings session to many people in Covid times and helped them in faster recovery.” quotes the founding lady.

By ensuring every lady with equal opportunity to rise and shine in her aspired space, no racism and discrimination, the company has asserted firm values of equality and transparency so far. We sincerely commend the initiatives taken by LITSA Services in empowering the women folks out there.

A leader with a difference Leadership has different aspects. It has become synonymous with collaborative approach, synchronized teamwork, better productivity, supporting creativity and innovation. Well, Anamika is a blend of various factors that make her stand out from the rest. As intuitive and thoughtful she is, her tech- savvy outlook is equally amazing to witness. She asserts the use of technology as a factor that has helped her organization handle the data in better ways and allow in enhanced recruitment data management that is our priority. Being a leader, she believes in empathy/empowerment and understanding where she equally treats her friend as her fellow mates. Also, she asserts the significance of maintaining self discipline while working at home where it is the must to have a key rule. With a continuous and powerful reward system and additional incentive, the management propels people to work hard and allow them to bloom as the outperformers in the best possible way.

Owing to her thought leadership, the company has witnessed 200% growth in the last fiscal year. They have been able to successfully provide placement to over 500+ quality candidates in their niche domains. At present, Anamika has been envisioning a brighter future for her brainchild where she could expand it across the country, serving quality services to the targeted masses. And later, her endeavors are into stretching the presence across the global landscape helping women from different geographic regions retain their power and change lives.

MARTECK SOLUTIONS(OPC) PVT LTD SETS A COMPREHENSIVE BENCHMARK IN HEALTHCARE & TECH SOLUTIONS

Adhikary Paith Director & Founder

Healthcare is adapting to a variety of latest trends, from rising technology to patient behaviour changes. Among health care’s changes are innovative approaches to patient care that incorporate emerging research, offer options for remote care, and address new types of healthcare competition.

Marteck Solutions Pvt Ltd has been part of this landscape and played a pivotal role in helping organisations; specifically, healthcare providers, adapt to the ever-changing market and stay ahead of the curve through cutting-edge solutions. Anindita’s vision of providing the most accessible, affordable, and accurate healthcare and technology solutions to everyone, everywhere, and at any time, made its way to Marteck. They are a leading applied technology service company working on annotating/curating medical data for the purpose of developing cutting-edge AI-driven healthcare solutions. There is a highly trained workforce and network of 100+ medical doctors working on advanced AI solutions, which enables doctors to diagnose patients more efficiently and precisely and give better treatment.

The Ideation and Origination of Marteck Marteck was established with the mission of empowering Healthcare AI companies to achieve their business objectives and offering the most remarkable calibre of services to their clientele. This is made possible by cutting-edge technology solutions, a group of highly qualified experts, and round-the-clock customer support. Since its inception, Marteck has been transparent in terms of its capabilities and deliverables. Since they operate in a B2B business model, it is crucial to get the trust of clients, and that is showing

Anindita

Puja Bhardwaj | Business Connect

results in the longer run. In terms of domain-specific requirements, they are extremely sensitive to local regulations, data privacy, and mutual respect for the medical fraternity working with them.

Differentiating Factors

• The primary area of competence for Marteck is imaging technology, which they have honed by implementing cutting-edge innovations and educating their top-tier medical staff on how to use them.

• Marteck, an ISO-certified firm, is distinguished for tailoring each solution to the unique needs of its clients in order to produce the greatest outcomes.

• They have made significant strides toward standing out in this specialised field with clients thanks to their professional approach, domain expertise, and highly qualified team.

• They have predicted that AI-driven healthcare solutions will be necessary in the future. Their products not only assist doctors in making decisions more quickly but also enable them to provide care remotely.

Overcoming Obstacles Like a Pro

Initial challenges were the adaption and acceptance of futuristic technologies by the medical workforce. The team was aware of these difficulties, so they were patient with the potential consumers and provided them with simple solutions that were simple to use and gradually introduced them to modern technologies.

Another challenge was cashflow management and covid time. However, their management teams’ decades of experience in running other startups and experience working in MNCs have helped them sail through turbulent times. “Struggle and challenges never last for a predetermined time or just at the beginning. Therefore, we must constantly be prepared and creative to deal with them patiently. The visionary leader added, “A positive attitude, faith in the team, and our goal were just a few factors that always helped us sail through and keep progressing.

Corporate Ethos for Clients

Quality, timely delivery, and transparent communication are the key values at Marteck. Here, the clientele includes a mix of global and local clients who are early adopters of technology. To serve such a set of clients, it becomes essential to provide solutions quickly with the highest quality. They actively serve a few of the top Fortune 100 companies.

Ensuring Consistent Growth through R&D

40% of their time and effort in any new project is spent on R&D and the remaining on implementation etc. Their future growth depends completely on how innovative they can be with every passing day and what enhancements and innovations they can implement in our solution for better care delivery.

Marteck’s

Secret Formula of Motivated Team

The team is our top priority, and in order to keep them motivated, the majority of team members receive a share of the project profits. We make sure they follow in our footsteps and stick around for the long haul. The visionary leader revealed, “We have also embraced a hybrid form of working after covid, and many of the members work from home.

Technical Evolution, The Spine of Marteck

Marteck is constantly looking for the newest technologies being used in the market and always keeps experimenting with their implementation. 15% of their technology budget was kept for projects promoting the adoption of innovations. This is crucial for the team to keep on top of the competition and remain relevant in the marketplace. They work on AI, and their timing to enter this area was most apt. Therefore, they do not just provide these solutions for their clients; they also implement these innovations to increase their productivity and provide staff with a simple method to work.

Marteck – Accomplishments & Road Ahead

Within three years of starting this journey in 2019, Marteck has successfully produced 11 solutions for the worldwide markets across seven nations. They now anticipate expanding their services company four times over the next two years. Additionally, they hope to introduce their own product in India by 2024.

Dynamic Leadership

• Anindita Adhikary Paith – Director and Founder

•

•

•

•

Rahul Paith – Co-Founder and Director

Dr Sonali Chaturvedi – Head Medical Affairs

Sapna Tamta- HR lead

Aarthi Agarwal – Sales Lead

Potter y A Timeless And Diverse Craft Across India

Pottery is an ancient, prominent craft in India; its origins here can be traced back to the earliest times of civilisation. It survived for aeons and is a massive source of employment in both rural and urban areas. As a mass of clay is turned into a pot, those lively eyes look at vigilant hands working relentlessly in unison on the wheel. One who sees it happen sings praise for the mesmerising abilities that these boys, who are considered to be potters, possess.

In India, one such left out community is that of potters. Pottery is the art of carefully moulding clay to make different objects. The sheer hard work they put on and the abilities they develop

factories are shut down, and most artisans are either idle or paying too little, their destiny appears to be sailing in choppy seas.

India’s Regional Pottery Craft Tradition

• Revisiting Potter y

• Jaipur Blue Potter y, Rajasthan

• Khawda Potter y, Gujrat

• Khurja Potter y, Uttarpradesh

• Longpi Potter y, Manipur

• Black Potter y and Terracotta, Madhya Pradesh

• Andretta Potter y, Himachal Pradesh

Revisiting Pottery

One of India’s most timeless living craft traditions is pottery. Pottery is practised

to the thirst-quenching ‘Surahi’ and ‘Matki’. A visit to the rural and “potter

use traditional manual potter’s wheels and kilns to engage in pottery along with subsistence farming, making earthenware an integral part of haat, bazaars and urban market spaces, particularly during the festive season.

Jaipur Blue Pottery, Rajasthan

Jaipur Blue Pottery has a Geographical Indication (GI) tag. This is a glazed form of pottery that uses a blue glaze and is typical of intricate designs in blue and white. Pottery’s most distinguishing quality is that it is a commodity that is not clay. Mixing ground glass, quartz powder, Earths Fuller’s, borax, gum, soda bicarbonate, and water makes the dough for the pottery instead of clay.

Khawda Pottery, Gujrat

A traditional art form originated in the village of Khavda, Rann of Kutch, using ‘Rann ki Mitti’. With painted symmetrical black and white patterns, the lovely ochre/group shades give this art form an earthy feel. Allegedly, the special mud with which it is made is acquired from near a lake.

Khurja Pottery, Uttar Pradesh

Khurja is a popular tourist destination in Bulandshahr, Uttar Pradesh, thanks to the colourful pottery it makes. The Khurja Pottery, also known as the ‘ceramic city,’ which has a range of tea sets, crockery, and ceramic tile works, is the GI name. The method requires some labour-intensive activities, such as clay churning, moulding, colouring, followed by glazing, among the most common glazed pottery types.

Longpi Pottery, Manipur

Longpi pottery has achieved international popularity due to its rugged design, originating in the Longpi villages of Manipur’s Ukhrul district. The classic black exterior with bamboo/cane woven around handles gives the clay-wares a unique identity, made from black serpentine stone and a form of clay that is found only in this region. Longpi pottery is also microwave-friendly and can be used for baking.

Black Pottery And Terracotta, Madhya Pradesh

The age-old craft of clay and terracotta art is practised even today in its traditional way and with passion. Tribals of Madhya Pradesh region make traditional clay temples called ‘dhabas’ which has a small door where the deity idols of the goddess Mahalakshmi, elephants and horses with riders and the local form of Goddess Parvati.

Andretta Pottery, Himachal Pradesh

Andretta pottery from Kangra in Himachal Pradesh has received fame in a small village nestled in the lap of nature. Glazed with fresh shades of blue and green, the Andretta Pottery and Crafts Society has made it famous. The community conducts regular workshops as well.

More eco-friendly use should be encouraged to improve livelihoods and maintain potter y as an art and craft medium, under the Sustainable Development Goal (SDG) goals for sustainable production and use Similarly, trends such as #PottersKiDiwali, large-scale purchases made by the government and corporate departments, and tax exemptions granted to potters such as the one made on the occasion of Diwali, districts are nurturing potter y as an industr y

SUZU AGRO PVT. LTD.

Aaj Pakao: Making Homemade Food Accessible

Company Overview

Aaj Pakao provides a comprehensive range of ready-to-cook products that are accessible to everyone, including those who do not know how to cook. It was created in response to the founder surviving on canned food in the United States and returning to India to discover that canned food is expensive in our country. As a result, there was a large, untapped market of people looking for the experience of cooking authentic, homemade Indian food without the added pressure of extensive preparations or culinary skills. Aaj Pakao’s offerings address all of these concerns.

Aditya Patil

Prachi Patil

FOUNDER FOUNDER

Kriti Anand | Business Connect

Aaj Pakao is a people-centric brand that focuses on meeting the cooking needs of Indian consumers - people between the ages of 25 and 40 can access these products and use them to prepare various delicacies that are also regionally specific in India. They already supply in India and around the world and plan to expand their product portfolio in the future.

They sought to address the prevalent issues in the ready-tocook segment. For example, their packaging is designed so that the products can be stored at room temperature for up to a year without being damaged. This is due to the use of retort technology; because they do not require refrigeration, they have benefited both their B2B and B2C clients. They also serve authentic food from various parts of India, the preparation for which is otherwise extensive. As a result, they are able to provide variety, taste, and a longer shelf life with Aaj Pakao products. Each gravy, such as Pav Bhaji, Mangalorean Ghee Roast, Goan Xacuti gravy, and Chettinad gravy, represents a different region of India.

The ready-to-cook and ready-to-eat market is expected to reach INR 4800 crore by 2024, growing at an 18% CAGR. They have experienced rapid growth as a company, increasing revenue from INR 3 lakh in the first year to INR 40 lakh in the second. There is massive market demand from all over India and around the world. Today, Aaj Pakao produces nearly 15-20 tonnes of product per month and sells to customers in Indian cities and countries such as the United States, United Kingdom, United Arab Emirates, and various African nations.

The Journey As a Woman Entrepreneur

“There is a saying: a thousand-mile journey begins with a single step. I am glad I took that step when I returned to India and launched Aaj Pakao. My entrepreneurial journey has been nothing short of a rollercoaster ride. While studying and working in the US, I relied heavily on canned food. But when I returned to India, I found a lack of such options. There were hardly any ready-to-cook options for Indian consumers, and the existing ones were expensive or lacked taste and nutrition. It was tough initially but became very exciting by the second year. I have been ably supported by my husband, who gave me strength even in times of doubt. Today, we are hitting more than INR 1 crore in revenue!”

In her previous avatar, the Founder Prachi Patil worked as a project manager for a large corporate house. That was a unique experience that demanded a distinct mindset and skill set. The role of Founder and CEO of Suzu Agro is different–it is not limited to a single task. Her responsibilities include problem solving, team building, and product development. As a founder, she believes that you must be willing to do anything to deliver results and ensure that the job is completed.

The team is currently small, with each member assigned a specific task. Furthermore, each of them has some experience with the tasks at hand. The team does not attack multiple problems at once, but rather prioritizes and takes on one problem at a time,

attempting to resolve it accordingly. They plan and streamline their tasks to keep things focused. They also make certain that everything is documented in order to avoid future confusion.

Women are making strides in every field, including entrepreneurship. Many female-led startups are making waves today, with one recently filing for an IPO. The founder is pleased to acknowledge that, in comparison to a few years ago, many policies in the business world today are assisting women in coming forward and excelling in their careers or the entrepreneurial space. Much is being done, from period leave to maternity policies. It is an excellent time to be a woman entrepreneur in India, and the government has aided them with working capital and other initiatives. However, encouraging women in Tier 2 and 3 cities to come forward and bring their ideas to fruition by providing them with a platform is necessary. There is a lot of talent in these areas that needs to be nurtured.

Achievements and Future Plans

Despite being only a year and a half old, Aa Pakao has done exceptionally well. They have a global presence, which the Founder considers to be one of their most significant achievements. They were recently named one of India’s top 500 challenger brands. We were chosen as the most efficient startup model of the business year by MIT ADT University Pune. Aaj Pakao was also recognised by Start-up India, and they were given the opportunity to showcase their products at one of the first conventions they organized among the top 400 brands in India. They have also increased revenue and introduced new products to the market.

Prachi aims to have a presence for her brand in all countries with a large Indian population, particularly in Indian major supermarkets and Indian superstores. Also, within India, she would like to see Aaj Pakao present in all market trends and general trends with A and A+ ratings, as well as in areas with a young population. She has an objective to broaden their portfolio and cater to a wider range of customers, including students, travelers, office workers, working women and men, and so on.

Aaj Pakao hopes to create an extensive range of ready-to-cook Indian food products from every culinary region in India in the future. They will also allow for the customization of taste and ingredients, as well as targeting domestic and global audiences looking for delicious, healthy, and easy-to-cook food options. They intend to increase capacity in manufacturing and retail channels in India and all major markets where Indian food is popular. Plans are in the works to expand their product line to include a variety of sauces, pastes, and gravies catering to a variety of cuisines such as Indian, Italian, Chinese, Thai, and others. They also want to serve the unorganized and underserved B2B market, where there is a high demand for large order sizes but a scarcity of quality suppliers. They also intend to seek venture funding from a like-minded investor in the future to fuel their expansion plans.

“I would advise women entrepreneurs to go all out with their plans with confidence. Be clear about the problem area you will solve with your startup and give it everything. Make a clear plan keeping the different aspects of a startup in mind.”

Prachi Patil, Co-founder and CEO, Aaj Pakao

Higher Education Being Pushed Towards A Hybrid Model Of Teaching & Learning

Covid-19 has driven higher education toward a hybrid paradigm of teaching and learning, the same way, just as it has revolutionized our working environment. According to the report by PwC India as well as the Confederation of Indian Industry (CII), both teachers and students have a strong preference for blended learning, which combines physical as well as virtual learning through classrooms and online platforms.

The analysis, which was titled “Re-Envisioning higher education through digital adoption”, is based on a research of management, staff, and students performed in the second half of 2020 at over 50 central, state, and private higher education institutions to assess the impact of the Covid-19 outbreak.

It demonstrates that during the outbreak, online degrees and certification courses are gaining acceptance among these institutions. According to the survey, 89% of institutes have integrated technology solutions, however, 64% of management has had difficulty integrating digital technologies.

Institutes have been in difficulty as a result of the pandemic’s exceptional interruption of normal operations since its inception early last year. According to the survey, one out of every four institutes postponed regular fee collection to address the financial impact, and one out of every three institutes curtailed capital investment.

A 43 percent of higher education institutions undertake online admission tests, with 26% using digital promotion as an entrance method, indicating a substantial shift toward digitalization. Apart from the shortage of a one-stop digital solution for all tasks and the struggle for faculties to keep students involved and motivated, connectivity concerns — only 42% of urban households have an internet connection — are regarded as the main hindrance in the digital journey of the universities.

According to the report, 58 percent of students want to take certification classes, while 35 percent want to take degree courses. Sixty percent of students said they would consider pursuing a supplementary online degree from a different college in addition to their present one. Fifty-three percent of students are interested in taking an online course through a hybrid or university-owned platform.

As per the study, blended learning is the most successful for 46 percent of professors. While 62 percent of respondents said moving to an online model was difficult, 83 percent believe learners can quickly absorb topics online. Students have the majority of the prerequisites for online learning, and 96% are happy with the current online course delivery.

According to the study, the institutes’ management is actively seeking partnerships with edtech companies.

It also states that 82 percent of professors support the National Education Policy (NEP) 2020, which prioritizes tech-enabled learning, and that 58 percent of institute administrations are ready to execute policy reforms.

Technology adoption had been occurring previously, but the outbreak has hastened it, according to Ashok Varma, leader, social sector development, PwC.

“The hybrid model that has formed is intriguing. Because no

offline classes were held during the lockdowns, this is primarily the result. We didn’t foresee such a dramatic shift, but the preference for a hybrid, blended model is evident. Over 85 percent of management replies indicate a desire to pursue holistic IT solutions,” he says.

Over 47% of faculty respondents agree that online education is the way of the future. As a result of this shift, physical infrastructure and facilities can no longer be the primary criteria for students selecting a college.

“Softer attributes of an institute, such as placement history, diversity of course curricula, and competent and experienced professors, will be more appropriate now,” Varma adds.