The Best Company to Work for in 2022 -vol-2 by Business Connect

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THE EVOLUTION OF CAREER PROSPECTS IN A DIGITAL WORLD When you picture a thriving career, what is the first idea that comes to your mind? Many, I am sure, will say technology advancement or innovative breakthroughs. And why not? Technology is reshaping and upscaling business functions, consistently making them more integrated and streamlined. This is more so in SMEs and MSMEs. With technological advancements, these small enterprises are not only operating more effectively but also assisting MNCs and established businesses in improving their productivity. In summary, technology simplifies processes and ensures that work gets done efficiently and on schedule. Back to the topic, technology has not only refined workplaces but has also reshaped the job market. Innovative opportunities have flooded the market, and small-scale businesses are driving most of them. The adoption of Virtual Reality (VR), Augmented Reality (AR), Blockchain, IoT, and Virtual Reality (VR) are setting new standards for career prospects. Many entrepreneurs have explored new sub-segments like FinTech, EdTech, FoodTech, PropTech, and HealthTech by embracing and utilizing disruptive technologies, and given how they have developed over the previous two years, they will offer a long and sustainable career path. This glowing world of tech-neologism has revamped many traditional business functions across the industry. With emerging technologies and innovations, businesses will not only become more efficient but also have long-term positive impacts. For instance, Robotic Process Automation (RPA) will help organizations become more profitable, flexible, and responsive. Similarly, cloud computing will surely strengthen data management and security while enhancing communications and access to information. It’s a long list, and technology will keep redefining businesses and creating new career opportunities. Our entrancing edition, “BEST COMPANIES TO WORK FOR IN 2022,” is a tribute to such disruptive startups across industries. Our cover page will feature EIPP Solutions, a technological high-flyer redefining the framework of account payables and receivables. We have also lined up a group of companies that promise an opportunity to work on dynamic ideas and innovative breakthroughs. We sincerely hope our efforts help you find the right opportunity for a thriving career in today’s digital world.

Indranil Roy Indranil@businessconnectindia.in

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Cover Story

Ram N Ramamurthy

Founder & CEO

EIPP SOLUTIONS: Redefining The Science Of ‘Accounts Payables And Receivables’ Page No - 10

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

RAKESH JHUNJHUNWALA: The Big Bull of the Stock Market

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

|19|

August 2019

THE BEST

COMPANY TO WORK FOR IN 2022

EIPP SOLUTIONS: REDEFINING THE SCIENCE OF ‘ACCOUNTS PAYABLES AND RECEIVABLES’ Indranil Roy | Business Connect The rate of digital transformation is outpacing both automation and transformation over the preceding year. In fact, the last two years have seen a decade’s worth of change. The pandemic has highlighted the shortcomings of manual, paper-based systems and the growing awareness among businesses of how the payment process nurtures consumer loyalty. The function of accounts receivable has found itself forced into the limelight as one that is receptive to change. Although most businesses have strived to automate the process to curtail manual effort, the internally driven mentality misses many common pain points and causes a lot of friction in the payment process. However, by simplifying the interface between buyers and sellers through systems that enable data transparency, real-time cooperation, and varied payment alternatives, businesses can benefit from a digitally engaged model that reduces human interventions while increasing the likelihood of being paid on time and early. These enhancements further pave the way for strategic customer engagements that are key to higher retention rates and revenue expansion. EIPP Solutions is a fully-fledged technology firm for digitalizing accounts payables & receivables (AP/AR). The firm is led by Mr. Ram N Ramamurthy (Founder & CEO). He is a seasoned technologist, running multiple businesses. He is well-versed in document imaging and indexing services, as well as coding, offshore services, SaaS, online repository, and AP workflow. But above all, he is a passionate agriculturist, running multiple farming channels under his name. The following account provides insight into the EIPP’s user-friendly services that not only drive transformation but also help businesses surpass the manual criterion and create a futureproof and durable payment model.

AN OVERVIEW OF THE FIRM

EIPP Solutions offers fully automated B2B customer billing and payment services. It’s a PCI DSS and SOC 2 certified firm which is rare and crucial for processing credit cards and ACH payments. While it primarily excels in offering IT services for AP & AR, it offers benefits across many areas. This includes: • • • •

eCommerce applications to optimize customer’s online shopping experience and ROI web portal development to help clients be a blazing star in a competitive market CMS development services with focus on best-in-class quality application and process optimization through holistic consultation

Cover Story www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Ram N Ramamurthy

Founder & CEO

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

EIPP Solutions also offers software testing services, indexing services and Quadient Inspire Designing to repurpose legacy applications for risk-free, cost-effective, and highly modernized communications. The firm’s wide range of services has helped it gain recognition as a seasoned IT partner. However, it has set a benchmark by pursuing continuous excellence in AP & AR for more than ten years. The firm serves clients across North America and Europe, meeting needs with value-driven services. Its offshore delivery centre in Chennai is incorporated with state-of-theart infrastructure and run by a team of 150+ professionals 24x7. Most of its clients are referral prospects, and the firm takes pride in keeping its customers happy at a profit if it can — and at a loss if it must.

EPITOMIZING MODERN FINANCE

Modern payment operations place a deep emphasis on solutions that boost productivity, cut expenses, and streamline information access and internal resource use. Since the pandemic, these innovations have been highly valued and produce scalable value in everyday operations. A wide range of technologies, such as electronic reporting, digital payment, and others, enables a business to have a complete turnaround and build an effective digital environment. EIPP Solutions is aware of the significance of prudent financial planning and management to maintain the viability and progress of a firm. Its automated AR system streamlines clients’ entire financial operations, unifying sales, accounts, and execution to boost enterprise-wide performance. The system offers clients control over payment processing and enables organized electronic invoicing, receipt creation, and receivable tracking. On the other hand, its account payable system automates the arduous paper-based accounting procedures to boost overall business efficiency and acceleration. It is in charge of the complete workflow, including third-party integration, purchase order workflow, invoice workflow, and invoice administration. Together, the solutions automate the entire accounts payable workflow management through a single platform, precisely routing bills, viewing and approving invoices, resolving disputes, managing exceptions, and performing other crucial tasks that are a part of the AP cycle. Furthermore, clients can set up workflow to consider assignments, deadlines, and escalations as necessary.

One great example of its efforts is its cloud-based ERP system, which integrates with widely used ERP packages like Oracle, SAP, AX, etc. The platform can resolve, prepare, and map the ERP’s invoice data. Based on client needs, it is a proactive solution that can go live in 30 days. With this, EIPP Solutions is supporting one of North America’s forerunners in payment cycle management to support their end-to-end Account Receivables solutions.

HOUSED WITH DEDICATED TALENTS

WELL-VERSED IN ADVANCEMENTS

Regardless of the strategy or technology, it’s teamwork and similar mindsets that help a firm rise from plinth to paramount. On that note, EIPP Solutions boasts a seasoned assemblage of people driving its progress. While most of the associates are well-trained and industry experts, the firm further nurtures them with in-house training. The team collaborates to excel, but it needs no justification to understand; the leaders play an integral role. While Mr. Ram oversees everything, he is supported by Mr. Senthilkumar M, who has worked for the company for more than 16 years and manages the delivery of the accounts receivable team. Mr. Viji N is in charge of the ACH and credit card payment team, which processes more than 2000 payments per

With modernizing AP and AR being its top priority, EIPP Solutions has bundled itself with the most updated technologies. This gives it full-fledged accounting capabilities and further allows integration with other ERP tools. The company can handle any bottleneck, from workflow automation and releasing time-consuming tasks to data capture automation with fewer errors. The advancements speak highly of its efforts in scouring the market to stay abreast of trends and innovations. Mr. Ram adds,

“

We go to every length in R&D to amass all that is latest in AP & AR to increase productivity and improve quality.

“

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

day. Finally, Mr. Yuvaraj B, an ex-serviceman in charge of networking and certification.

says Mr. Ram. Employees also enjoy attractive performance incentives along with attendance rewards. Team members and their families also enjoy an outing every quarter. To sum up, while the firm has an eagle’s eye for innovations and strategies; it ensures its core pillars are always strong to the core.

Aside from individual roles, the leaders meticulously monitor their teams’ performance and encourage improvements as necessary. While it’s not micro-management, keeping a close eye ensures teams are active at all times.

“

No matter how much falls on us, we keep plowing ahead. That’s the only way to keep the road clear.

“

NOT SUPPRESSED BY COVID-19

Our indexing team follows the double key, compare and deliver method, which ensures 99.99% accuracy,

This has been, in fact, the way EIPP Solutions outweighed the implications of COVID-19. The USA has been amongst the worst affected nations by the pandemic. It has been challenging for its industrial space since the implications have affected across the financial chain. As for account payables and receivables, business leaders dealt with significant changes within and around their organization. As per surveys, 28% of AP leaders reported a significant impact, while only 71% faced a small degree of impact. The in-between difference came down to the level of technology adoption within their functions. A good proportion understood the implications and adopted process automation and workflow efficiency to prosper. EIPP Solutions partnered with these wilful organizations to help them overpower this novel adversary. By shifting the paper-based model into automation, the firm helped businesses work with higher efficiency and reduce operating costs associated with data errors and workflow approval. The firm has had a solid 100% growth since the pandemic.

PACING TOWARDS NEW STRIDES

With disruptive solutions, adaptive resources, and the ability to outpace challenges and uncertainties, EIPP Solutions has made great strides. Its solutions process more than 45,000 invoices per day from its offshore delivery centre. It has the infrastructure to cater to 200+ nodes. The firm is also among the trusted vendors of Caterpillar (North America’s Largest Invoice Process Unit in the B2B sector). With such prominent milestones in its kitty, EIPP Solutions plans to build a team of 400 people in the next two years and further expand its footfalls by the end of this year.

AN ADVICE FROM THE LUMINARY

“

Focus on and work towards absolute customer experience; they will respond favourably.

“

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

EIPP SOLUT

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TIONS Team:

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Success Story

RAKESH JHUNJHUNWALA

The Big Bull of the Stock Market

The big bull of stock market Rakesh Jhunjhunwala is a billionaire business magnet, stock trader and investor. Also known as the Indian Warren Buffett, Jhunjhunwala is a certified accountant. According to Forbes’ Rich List 2021, he is the country’s 36th richest person. He serves as the chairman of the boards of directors for many companies, including Provogue India, Viceroy Hotels, Geojit Financial Services, and Concord Biotech. He is also the founder and CEO of Aptech. He has worked as a producer on films including “Shamitabh,” “English-Vinglish,” and “Ki and Ka.”

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Early Life:

Portfolio of Rakesh Jhunjhunwala

Rakesh Jhunjhunwala was born on July 5, 1960, into a middle-class Rajasthani family in Mumbai, Maharashtra, India. His surname suggests that originally his family comes from Jhunjhunu in Rajasthan. His father, Radheshyamji Jhunjhunwala, worked as a commissioner of income tax and mother, Urmila Jhunjhunwala, was a housewife. In 1985, he graduated from Sydenham College and thereafter enrolled himself at the institute of Charted Accountants of India.

As of the March 31st, 2021, 37 stocks that he and his partners own are publicly traded. His favourite companies in this include Crisil, Tata Motors, Lupine, Titan Company, Federal Bank, DB Realty, Fortis Healthcare, Delta Corp, Nazara Technologies, and Tata Communications. He has a net worth of Rs 19,695.3 billion. His most substantial investments in this are in the watch and jewellery manufacturer Crisil (1,063.2 crore), Tata Motors (1,474.4 crore), and Titan Company (Rs 7,879 crore).

When Jhunjhunwala saw his father talking to his friends about the stock market, he became interested in it. Although he provided him advice on the markets, his father never granted him money to invest and banned him from approaching his friends for financing. Rakesh began investing while still a freshman in college using the money he had on hand. He started with just Rs. 5000 in 1985 which is now totals Rs. 39,527 cr.

His Philosophy

Rakesh Jhunjhunwala is both a successful investor and avid trader. Complaining about this he jokes that trading is a habit he can not get rid of. According to Jhunjhunwala, “Trading and investing are like having a mistress and a wife. You cannot successfully handle both”. Try to keep both of them apart. One should not tell anything about the other.

When Rakesh Jhunjhunwala first began trading in the Indian stock market in 1985, the BSE Sensex was just about 150 points high. Jhunjhunwala began purchasing shares of Tata Tea in 1985 with a capital of Rs. 5,000. He acquired these stocks at Rs. 43 per stock.

Even after nearly four decades of expertise, the seasoned investors said that it is difficult to earn money on the stock market because it is like a fire.

Tata Tea gave Indian stock market trader Rakesh Jhunjhunwala his first profit. Jhunjhunwala earned a 5-lakh profit in the year 1986. In Tata Tea, he invested in 5000 shares. In under three months, the stock rose to 143. Because the price of Tata Tea shares increased to Rs 143 in just three months, he made his first significant profit of 20–25 lakh. Jhunjhunwala made profitable investments in Aurobindo Pharma, Sesa Goa, Praj Industries, Titan, CRISIL, and NCC throughout the years.

The Dalal street maverick urges individuals to trade using their own funds. This, according to him, guarantees that individuals take prudent risks and protect against unjustified capital loss. Additionally, he suggested that investors set reasonable return expectations. He has said in previous interviews that anyone who can achieve a portfolio return of 18 or 21% is not less than a king.

Net Worth:

He now ranks as the 36th wealthiest Indian, according to Forbes, with a net worth of $5.8 billion (December 2021). Jhunjhunwala sits on the boards of directors of several companies, including Prime Focus Limited, Geojit Financial Services, Bilcare Limited, Praj Industries Limited, Provogue India Limited, Concord Biotech Limited, Innovasynth Technologies Limited, Nagarjuna Construction Company Limited, Viceroy Hotels Limited, Mid-Day Multimedia Limited and Tops Security Limited.

According to Jhunjhunwala, being a bull is how 98% of stock market profits are created. He refers to the experienced investor Radhakishan Damani as his mentor, while Damani considers Jhunjhunwala as a unique thinker.

A Few Investment Tips from Jhunjhunwala

Patience: He shown his exceptional patience level at a number of different firms besides Titan. He sold 27 crores of Crisil shares in 2005 and spent the money on a Mumbai apartment on Malabar Hill which was a huge mistake as the value of those shares today is Rs 700-800 cr. He frequently advises being a patient investor.

He also serves as chairman of Aptech Limited and Hungama Digital Media Entertainment Pvt ltd. He is renowned for his stock market forecasts and upbeat outlooks and is known as the “Big Bull of India.

Experience and Skills: He thinks that learning from mistakes and experience are two of the wheels of investing. This is one of the factors that made Rakesh Jhunjhunwala’s investment successful.

Current Bull Market’s King in the era of Harshad Mehta, Rakesh Jhunjhunwala used to be a bear. After the Harshad Mehta Scam in 1992, Jhunjhunwala made a significant profit by selling shares.

Stay Active: According to him, a decent investor needs to be an active individual. Although he is renowned for his long-term investments, he is also a frequent trader. With the help of trading, he strengthened his capital base in his beginning of investing. He claims that trading helps him stay alert.

In one interview, Rakesh Jhunjhunwala said that he makes a lot of money through short selling, or selling shares. He belonged to a cartel of bears. Manu Manek, also known as Black Cobra, was the leader of one such Bear Cartel, which also included Radhakishan Damani (RK Damani) and Rakesh Jhunjhunwala. In 1992, journalist Sucheta Dalal exposed the Harshad Mehta fraud, which led to a stock market collapse.

Vision: Emphasising the importance of having a vision, he says that to get success in any domain, you need to have the vision only then you would be able to achieve it. The journey of Rs. 5000 to 19,827.58 cr is the proof of that.

Rakesh Jhunjhunwala married to Rekha Jhunjhunwala in 1987 who is also an investor in the stock market. In 2003, he established his own stock trading company, “Rare Enterprises,” which was called by fusing his and his wife Rekha’s names. 19

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

AHAsolar

DIGITIZING SOLAR ENERGY ACROSS THE WORLD Indranil Roy | Business Connect AHAsolar, is a technology and financial, AI-powered Cleantech platform for solar energy, which enables all stakeholders, be it consumer, EPC company or government to connect & transact seamlessly among themselves as per their technical and financial needs. Built on the digital platform and powered by strong engineering and software support, the company provides end-to-end solutions across the value chain for project management, technical design & monitoring. The Company is working twowards to revolutionize the solar industry through its efficient digital platform.

Shatrughan Yadav

Pulkit Dhingra

Co-founder & Chief Technical Officer

Founder & Director

Mona Patel

Co-founder & Head-IT

AHA solar has played a vital role in digitalizing the solar ecosystem in the state of Gujarat by developing Unified Single Window Portal for Gujarat Energy Development Agency and Gujarate Urja Vikas Nigam Limited which has reduced the overall processing time for project processing by almost 40 to 50%. Further, the App based Tools for Project Management and Designing a PV system is helping EPC companies to reduce their operation cost by efficiently managing the data on a single platform. In addition to it, an e-marketplace provides single place to sell and purchase the services and equipment to EPC Companies and consumers.

FOUNDATION OF AHAsolar The foundation of AHAsolar was laid by a team of technology enthusiast experienced in the Solar industry and IT industry. Over the last few years, the energy sector has witnessed a paradigm shift – from analogue to digital network. AHAsolar was conceptualized to be a part of this transformation, bringing all stakeholders of the solar industry on a single Digital platform. To a vast extent, their approach has been very successful. The entire business is based upon a transformational framework which captures data - converts it into digital information – process it into business intelligence & analysis and finally delivers the end result through the platform. This step-wise process has helped them devise customized products and services that address their stakeholder’s needs.

AHA Platform comprises of three products 1) AHA Solar Helper 2) Sun Analyzer 3) AHA Marketplace to provide a one point solution for all the solar needs at under one roof. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Lastly, they have a strong consumer feedback mechanism in place to address day to day matters of clients.

CUSTOMIZED PRODUCTS AND SERVICES AHAsolar offers research-oriented products and services, and play an integral part in digital expansion of our Country. Their trove of products include:

The stringent quality assurance has enabled them to work with Public Sector organizations like Gujarat Urja Vikas Nigam Limited (GUVNL), Gujarat Energy Development Agency (GEDA), Jharkhand Energy Development Agency (JREDA), Big 4 Consultancy firms like KPMG, EY, and international organizations like GIZ, RENAC and World Bank. Apart from the above, they have more than 100+ private Solar EPC companies like Zodiac Energy Limited, Adani, Solex Energy, etc. as their clientele.

AHA Solar Helper: A Project Management Software that helps consumer and EPC to find and manage a solar project efficiently. The consumers can determine the cost, generation, saving and connect with an EPC company. The platform consists of over 2000+ verified Solar EPC Company in its list. Adding to this, the software is powered by AI that assists in Project Management by delivering advice, not only gives data, – an advice that can help EPC Companies manage their work and data of a project efficiently. The product is integrated with AHA e-marketplace, that connects consumer, EPC company with the OEMs of the solar industry and an in-house product - Sun Analyzer, that designs and monitors Solar PV systems.

ALLEVIATING THE CHALLENGES OF COVID-19 Mitigating the challenges of COVID-19 has been a backbreaking job of Companies. For progressive continuation of their business, AHAsolar initiated work from home since April 2020. To keep the team synced, with their work and stay connected, they did online meetings and conferences. AHA Solar’s initial goal was to be a part of the Digitalization 2.0 and Industry 4.0. As such, even in these tough times, the Company worked meticulously and developed new modules for SAAS products and the sales of this SAAS product augmented by 86% during the last 6 months.

Sun Analyzer: An AI powered SAAS based software, that sizes solar panels on the roof or ground to design a PV system and also monitor energy production and helps visualize the solar PV system that has to be installed. It performs shadow analysis, design to generate real-time complicated engineering designs and documentation required for sales and technical jobs. It also provides a solar PV plant monitoring solution, by connecting the plant generation data on the mobile app.

Further, to diversify the risk arise due to the COVID 19, the team also worked on advisory projects for site assessments for solarization of Indian Railways assets. During this period, itself the Team travelled across the state of Gujarat to identify and assess the land for projects of more than 1 GW and the Railways are currently out with the tendering phase.

AHA E-marketplace: A marketplace for connecting for buyers and sellers of the solar industry. This unique marketplace helps EPC companies to also plan, manage and procure the equipment within a few minutes based on requirement.

THE TEAM & THE WORK CULTURE Solar Energy is one of the advanced sources of renewable energy and to grow in this field, fervid professionals need to be in play. AHAsolar has marshalled an adept team experienced in the solar and information technology industry. The have seasoned leaders on the helm namely, Pulkit Dhingra (Founder and Director), Shatrughan Yadav (Co-founder & Chief Technical Officer), Mona Patel (Co-founder & IT Head) and Kalpak Prajapati (Vice President IT), Kshitiz Vishnoi (Sr. Manager, Business Development). The Company was incepted in the midst of digitization as such, it has the cognizance about diverse projects and time it can take to complete. Since, its inception AHA has developed several projects that corroborated to digitalization and time management with respect to solar projects.

As part of providing solution to all stakeholders, AHAsolar provides its services through a Project Management Software (“Unified Portal”) for the government agencies. This is India’s only fully automated working Govt. Portal for Rooftop Solar connecting more than 1.5 lacs consumers, 1000+ Solar EPC company and Government Agencies. The portal helps Govt. bodies build an ecosystem of Solar, further extending to fast adoption of solar systems by the consumers as the process of registration and approvals becomes more convenient. A RESEARCH-BASED BUSINESS MODEL AHAsolar invests on in-depth research and development to curate the most qualified solutions at an affordable price. The Company practices in-house research and also builds partnerships with research organizations or universities that can conclude to successful product innovations. As of now, they are invested in three research-based work: • • •

A highly motivated team is the key to the success of any organization. On that note, AHAsolar ensures a flexible environment, so that people can enjoy their work and spend time with their dear ones. The team engages in recreational activities like sports, outing, dinners and other team bonding activities that keep them energized.

First, working with German Federal Organization (GIZ), for developing software for sizing a Solar PV system and Battery Energy Storage System, by replacing Diesel Generators. Second, innovating the Sun Analyzer Monitoring Solution Solar PV system with a low-cost approach with the existing set-up. Third, working with an R&D team on auto cleaning systems for rooftop and a cost-effective energy monitoring solution for a distributed solar system, which an end consumer or the system integrator can check in a hassle-free manner on their app.

GROWING IN LEAPS AND BOUNDS Since its inception in 2017, AHAsolar has played an integral part in raising the bar of solar energy in India. After a year of inception, they acquired the opportunity to actuate the World’s Biggest Rooftop Solar Programme having a capacity of approx. 2000 MW to which will be accomplished by 2022. It is a fully digitized project, meant to develop an ecosystem for the System Integrators and EPC company to propel their business at a better speed.

On the other hand, an analytical approach helps in maintaining the foremost quality of the service delivered. Every client is, provided a business manager and a technical team, who ensures the quality of service on every level. Moreover, they have a feedback support system and a data analysis team to monitor the data trends as a part of our preventive solution approach.

Contrarily, the DisCom Portal has been a gamechanger. The complete procedure that used to take around 180 days including application to DisCom and installation, now been targeted to conclude in 60 days which is a major perk for stakeholders. 23

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Growth

MOST EXPENSIVE THINGS ON THIS PLANET

There are many things on the planet which are quite expensive. However, the most expensive items on the planet are far more costly than any of them. Because these things are exclusive and rare, only a few extremely wealthy individuals can afford them. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

01. HISTORY SUPREME ($4.5 BILLION)

The History Supreme, a massive 100-foot yacht that costs an astounding $4.5 billion is undoubtedly the priciest yacht ever built. For comparison, Lesotho’s GDP is more than that of $4.5 billion, costing about $700 million more than the Freedom Tower in New York City. Over 100,000 kilograms of platinum, gold, and precious stones are embedded throughout the yacht. According to reports, Robert Kuok, the billionaire businessman from Malaysia who owns Shangri-La Hotels and Resorts, is the owner of this extravagantly expensive yacht. There are a ton of other ostentatious decorations throughout the boat’s interior, which reportedly includes a real T. rex skeleton.

02. FALCON SUPERNOVA IPHONE 6 PINK DIAMOND$48.5 MILLION

The Falcon Supernova iPhone 6 Pink Diamond, produced by American luxury brand Falcon, is the most expensive phone in the whole world. The astonishing retail price of the Falcon Supernova iPhone 6 Pink Diamond Edition is $48.5 million. The phone is a modified iPhone 6, which debuted in 2004. Its back is covered in 24 karat gold and has one big pink diamond as an accent. To shield the owner’s information from prying eyes, it also features a platinum covering and hack-prevention technologies.

03. SALVATOR MUNDI ($450 MILLION)

The most expensive painting in the world was created by Leonardo da Vinci, who is one of the most well-known artists in history. Furthermore, Salvator Mundi’s backstory is insane. Surprisingly, nobody is sure of the painting’s current location. While most people agree that it is hidden in the Middle East, there have been rumors that it may

also be on bin Salam’s yacht or in Geneva’s tax-free area. Apart from this, many art experts have questioned whether this painting from the 2017 Christie’s auction was a genuine da Vinci. The answer is yet to be found.

04. ANTILIA, MUMBAI - USD 1-2 BILLION

While it may be challenging to classify Buckingham Palace as a home, Mukesh Ambani, the wealthiest man in Asia, owns Antilia, which is unquestionably a private residence. The house has 27 stories and doubleheight ceilings and is situated in Mumbai’s most prestigious neighborhood. To make artificial snowflakes when the temperature in Mumbai gets a little too high, there is even a room. The name Antilia refers to a fictitious island in the Atlantic Ocean, and its appearance is unmistakably that of mythical decadence. There are numerous natural world examples, including trees and shrubs, a spa, a sizable indoor temple, an ice cream parlor, and a private movie theater. Additionally, there are six entire floors devoted to parking spaces for Ambani’s wealthy friends when he invites them for a business or social gathering.

05. 1963 FERRARI 250 GTO ($70 MILLION) We all know that wealthy people spend a lot on expensive cars. David MacNeil, the founder and CEO of WeatherTech, took it a step further when he paid $70 million for a 1963 Ferrari 250 GTO with chassis number 4153. By paying this recordbreaking auction price, MacNeil became a member of a GTO owners’ “secret society.” The wealthiest and most fascinating people, such as Ralph Lauren, Pink Floyd drummer Nick Mason, and billionaire Lord Anthony Bamford, are part of an owners-only 250 GTO Tour (the only person ever to own two 250 GTOs).

06. BUCKINGHAM PALACE ($6.7 BILLION)

It is no surprise that one of the most infamously wealthy families in the world resides in the most expensive house. Buckingham Palace, home to the British royal family, is valued at an astounding $6.7 billion, but it is unlikely to be sold anytime soon. There are 775 rooms in total, a pool, and an operating room in the palace in case of a medical emergency. The majority of the house’s rooms are accessible via guided tours. There are 240 bedrooms, 19 staterooms, 92 offices, 78 bathrooms, and rumored to be numerous secret rooms scattered throughout the mansion’s halls in Buckingham Palace. Buckingham Palace is maintained by a large staff of about 400 people.

07. GRAFF DIAMONDS HALLUCINATION WATCH: $55 MILLION

Laurence Graff, the Chairman of Graff Diamonds, is the inventor of the most expensive jewellery watch ever made. The Graff Hallucination was first unveiled at Baselworld in 2014 and is adorned with 110 carats of the rarest coloured diamonds in the world (Fancy Intense Pink, Fancy Light Grey Blue, Fancy Orange, and Fancy Green).

08. HOPE DIAMOND ($450 MILLION)

The Hope Diamond, a 45.52-carat blue diamond valued at about $450 million, is the most expensive and most well-known item of jewelry ever made. Impurities from boron atoms are thought to cause the blue coloration. It is thought that a mine in southern India is where the Hope Diamond originated. It was subsequently in the ownership of King Louis XIV of France until the royal family’s theft in 1792. It reappeared in the collection of a well-known London banking family in 1839.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

The Only Waste is Wasted Waste Ashwathy Nair | Business Connect

COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

IVO BESSELSEN | Founder & CEO generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship. Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results. The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Festival

Raksha Bandhan GIFT IDEAS FOR SISTER

GIVE THE GIFT OF FINANCIAL SECURITY TO YOUR SISTER Raksha Bandhan, the sacred festival celebrating brothers and sisters, is almost approaching. What Raksha Bandhan gift ideas for sister do you have in mind this time?

aksha Bandhan honours the lovely bond between brothers and sisters. Rakhi is tied by sisters to their brothers, who then swear to look out for one another throughout the remainder of their lives. In addition, gifts are usually exchanged, with the brother giving his sister a gift in appreciation of her prayers and affection for him. Let us make this Raksha Bandhan exceptional by taking care of all the duties and giving her financial security so that she can have a secure future. Financial freedom would be the ideal gift to give your sister because the true purpose of this holiday is to shield her from all hardships. And we are here to assist you in locating the ideal solutions to your money problems. Make a vow to protect your sister’s finances and surprise her with some wholesome cash presents this Raksha Bandhan.

Raksha Bandhan Gift Ideas for Sister

Here are five Raksha Bandhan gift ideas for sister that will help you in making your sister financially independent and add to the aspirational fund that she is constantly building up:

1. Get her a Health Insurance Policy

Before getting married, your sister devoted most of her time to her biological family, and she still generously looks out for and loves her in-laws. She frequently neglects her health while facilitating the lives of everyone else. Given today’s lifestyle of long work hours, stress, lack of exercise, missing meals, overindulging in junk food, etc., the potential of developing a severe illness is always present. Given today’s lifestyle and the escalating cost of healthcare, a critical sickness insurance policy is primarily necessary. You can purchase medical insurance for your sister to ensure she is covered. www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

2. Mutual Fund Investment

4. Start a SIP

Giving your loved one financial support is one of the most incredible things you can do. One of the gifts you might give to your sister is a mutual fund investment because it increases wealth and fights inflation over a more extended period. Your sister may be able to achieve her financial objectives with this investment. And this is one of the best Raksha Bandhan gift ideas for sister.

A systematic investment plan (SIP) is a mutual fund programme. Diversification is offered through mutual funds, which are expertly managed, allow for small investment amounts, guarantee liquidity, and are subject to strict regulation by the Securities and Exchange Board of India. You might choose equity mutual funds if you have more considerable risk tolerance. To give your sister the most excellent present, pick the best SIP.

3. Think of Purchasing Paper Gold

5. Payoff her Liabilities

When it comes to asset classes, gold best exemplifies the quality of being a haven for capital during unstable economic times. This is a worthy gift for Raksha Bandhan and can help your sister’s financial security in the long run. But avoid giving actual gold as much as possible because it has a high holding cost. Instead, consider investing in gold ETFs and savings accounts on her behalf. Two wise and effective ways to invest in gold are through gold exchange-traded funds and gold savings accounts.

You might relieve her financial burden by paying off her liabilities in full or part. If you give her a present, she will undoubtedly be happy and grin. However, if you slightly lessen her financial burden, she will be happier overall due to fewer worries.

Bottom Line

A pledge to support your sister through her financial ups and downs and any investments you make to increase her financial independence will go a long way. These are the 5 best ways to ensure the financial freedom of your sister this Rakhi. With some knowledge of the economic goods on the market, you can find several alternative financial assets that also serve as Rakhi presents for your sister.

Greetings on Raksha Bandhan!

Get her a Health Insurance Policy

Mutual Fund Investment

Think of Purchasing Paper Gold

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

e4 Software Services Where innovative, cost-effective and timely solutions are catered across the world…

Kajal Dobhal | Business Connect ur next hand-picked story is of a company that firmly believes in forming strategic partnerships that facilitate businesses with incessant growth. It has been introducing innovation and cost effective solutions to its client an exemplary user interface where operational cost is gradually cut down. To get in-depth insights into the company and its overall business portfolio, Business Connect arranged a telephonic interview with the leading faces of the companyNirmal Mishra -Director & Ramesh T.- CEO. Explaining the motive, vision, values and a lot more- the duo walked us through various aspects of the company and its offerings.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Nirmal Mishra Director

Let’s dive in to come across some outstanding insights and ‘food for thought’. Constantly striving to innovate by utilizing technologies, E4 Software Solutions has been leaping in the direction of exemplary growth. Today, it has become a reputed name in terms of improving the positions of businesses in the market when it comes to application testing, web design, mobile application development and different product development services. With a sheer motive to enable businesses to achieve their true potential, E4 Software Systems has been revamping the scenario for struggling companies in the most effective manner. Granting your businesses with an invaluable competitive advantage, the company is adding substantial value to businesses’ core objectives.

THE PREFACE

Registered in the year 2007, Business Software Development is the forte of the company. Over the period, they have emerged as one of the strong technology service providers that are mainly focused on the BFSI domain. Moreover, they provide effective custom development solutions to pharmaceutical, manufacturing, and FMCG sectors. Value sourcing business is something they have introduced in the market allowing them to expand their presence across the targeted audience. Also, they cater managed application services and software development and IT support to the end clients. Whatever technical requirement any customer ever has, they provide him with the appropriate support.

Ramesh T. CEO

THE INCEPTION STORY

success of E4 Software Solutions. The company is in constant search of talented individuals under its talent hunt program. The cultural environment is such that the employees are motivated with growth opportunities to explore the bestsuited possibilities in their favour. The low attrition rate itself speaks volumes of what they offer the workforce. The five cornerstones of their work culture are – sincerity, teamwork, innovation, delivery and consistency.

Cross-training programs where senior members of the teams train the juniors to build a robust team of skilled individuals. Relying mainly upon the latest upgraded technology, they are performing outstandingly by delivering scalable, transparent and effective solutions. “Best-in-class technology that is delivered as per the time deadlines and comes at costeffective prices is how we describe our solutions,” stated the duo.

The company’s overall growth stands firm on these values only and all of the team members are being propelled towards a greater high, based on a philosophy that speaks of holistic growth. Moreover, the technical backbone of the application developed by the company is something that they put their sheer focus on no matter what. The whole product development cycle of the company revolves around carving such products that could change the scenario across the BFSI sector.

We couldn’t help but ask about the motivation that made them establish E4 Software Solutions. As per the luminaries, the zeal to cater for the products that are driven by innovation and new-age ideology was the motive force behind the establishment of the company. Facilitating more interactions with the clients while addressing their grievances and pain points is what kept them going day and night.

WHAT MAKES THEM STAND APART?

LEADERSHIP CREATING A DIFFERENCE

With sound industry knowledge as well as an approach to client’s requirements analysis, they incorporate accountability and authenticity into their offerings. Developing technology service tools leveraging AI and ML with a straightforward user interface that could reduce operational costs is how they define their specialization.

The duo of luminaries is a firm believer in leading with examples where they are in constant strides to add value to the lives of those around them. To them, a leadership that nurtures and promotes growth is something setting them apart from the crowd. Needless to mention, they are crossing exemplary milestones based on the support extended to the leaders by the workforce. Both of their insights, leadership and experience have posed to be the success mantra behind what E4 Software Solutions become today.

The involvement of the latest technological tools allows them to stay ahead of the curve and bring something unique to the targeted audience. And above all, a highly-qualified team of industry enthusiasts have been the motive force behind the

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

HORIBA INDIA PVT. LTD. A Stalwart Of Innovative R&D Solutions

Kriti Anand | Business Connect R&D is undoubtedly the keystone of innovative features for any organization. Irrespective of the vertical, R&D widens the arena of creativity, opens new channels of diversification and offers a Company with a progressive image in the market. However, R&D practices for self-growth and devising R&D solutions for the growth of others are two separate things and the second one is undoubtedly a highly acclaimed service. HORIBA Group is one such multinational conglomerate leading the market, with a robust R&D platform.

AT A GLANCE HORIBA India is a subsidiary of the multinational brand HORIBA Group, that leads the world in analyzer and Measurement technologies. HORIBA Group took its first step in the industrial arena as a Radio Laboratory, focusing on services including research and development, production, sales and support. With time, HORIBA Group rose as a prominent manufacturer of analytical instruments and transcended its boundaries; emphasizing on five specific business verticals Automotive Test Systems, Process and Environmental, Medical, Semiconductor and Scientific. At present, the brand consists of 49 companies, spread across 27 countries. Dr. Rajeev Gautam President - HORIBA India Corporate Officer - HORIBA Japan

HORIBA India came to light in 2006. The Company is presently led by Dr Rajeev Gautam. Dr Gautam is a proficient leader, with a demonstrated history of mentoring eminent foundations like CHPL, Ranbaxy Laboratories and RFCL. He is an alumnus of IIT Roorkee, holding a PhD in Biotechnology and is a specialist in running domestic and international operations. His valuable leadership has helped the Indian arm grow as a market leader and spread roots across India and SAARC nations.

•

AN ANALYTICAL BUSINESS MODEL “We firmly believe R & D as the key to growth and development”, says Dr Gautam. As mentioned before, HORIBA was ideated, with R&D in its core. The Company works on the philosophy of pursuing cutting edge technology to procure and supply tailored solutions, that meets customer’s requirements. As such, the Company invests 8% of their Net Sales towards R&D and innovations. Its R&D based solutions have garnered several accomplishments around the world. Few of them are enlisted below: •

HORIBA’s mainstay Emission Measurement system is highly valued, by the automotive industry, for R&D and quality control. Its rendered as standard equipment by many Global Exhaust Gas Certification organizations and commands an

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

•

80% share of the global market since the last few decades HORIBA has also pioneered the field of healthcare and medical equipment. Its Yumizen range plays an integral role in blood analysis and determining blood-related diseases. The analytic instruments are flexible, reliable and mostly automated, and ensures qualitative results. The Company has facilitated several Anti-COVID products around the world like hand sanitizer, instrument sanitizer, temperature monitoring device, Microsemi CRP and hemostasis instrument (Yumizen G200) capable of performing D – Dimer; useful to all healthcare centres and emergency departments in hospitals. HORIBA Jobin Yvon Gratings technology had helped NASA Discover Icy Mountains on Pluto. HORIBA has also served United States National Aeronautics and Space Administration (NASA), to supply water quality sensors to be used in the medical intravenous (IV) fluid production device and this has been possible only because of its exclusive features.

R&D has been instrumental in HORIBA’s growth, which is evident from its accomplishments. The analytical framework

started widening its arena of services and brought in Schenck Development Test Systems (including Schenck Pegasus). This acquisition aided in gaining more visibility within the automotive market with a progressive range of products including engine and driveline testing tools, brake testing and wind-tunnel balances.

has helped the Company evolve from a product-based to a solution based Company. Maintaining a remarkable quality has further helped in sustaining a multilicultural client base, across the globe.

ACCOMMODATED WITH FERVID EMPLOYEES Today HORIBA enjoys a stellar presence across the globe, for which proficient employees stand as the prime factor. Dr Gautam says, “Inspired by our unique motto, ‘JOY and FUN’ our focus has always been on employee welfare and social responsibilities by building state-of-the-art products for scientific advancement, touching human life”. Efficient employees are the backbone of an organisation. Just like its clients, HORIBA treats its workforce as an indispensable asset. Based on its corporate motto, the Company ensures every team member is enthusiastic towards their roles and can maintain harmony between professional and personal life.

MORE THAN SIX DECADES of GROWTH, ACQUISITION AND SUCCESS Since its inception, HORIBA has seen an incremental journey. The parent group was founded by Late Dr Masao HORIBA, in Japan, 1945 as HORIBA Radio Laboratory and later established as HORIBA, Ltd in the year 1953. Since then, the brand has been enjoying a trailblazing journey. The legacy of growth and success is being carried on by our current Chairman and Group CEO Mr Atsushi HORIBA. We came up with the first Automotive Emission Analyzer and Air Pollution Monitor in 1964. HORIBA commenced its expansion in 1970, with a wide array of superior technology and enterprise-grade products.

The 2010’s took HORIBA towards its 60th anniversary. Then in 2015, HORIBA acquired MIRA in the UK (present name HORIBA MIRA) to expand in product engineering, research, testing, information and providing certification services to the automotive sector. Between 2018-19, HORIBA delved into two more arenas, further diversifying its specialization. In 2018, the Company acquired FuelCon AG (present name HORIBA Fuelcon GmbH). This acquisition helped HORIBA to curate unrivalled services for the e-mobility sector. In the same year, they also got their hands on ROHM Co. Ltd’s micro-blood analysis system business, in Japan. The next year, January 24, 2019 – HORIBA shook hands, with MANTA Instruments, Inc. (present name HORIBA Instruments) – A reputed name in nanoparticle characterization technology. The acquisition has helped HORIBA to procure and sell nanoparticle tracking analysis systems used in life-science, semiconductor manufacturing process and environmental process. Over this challenging period, HORIBA has grown all the five segments beyond numbers. Its potential partnerships and acquisitions have helped in the development of the first Automotive Emission Analyzer. Our products and services have displayed dynamic standards in the fields of automotive emissions and stack-gas measurement, air pollution, water pollution monitoring, quality control in various industries and clinical diagnosis. HORIBA brand is testified as a specialist for its scalable quality and unparalleled performance that establishes astounding confidence in its clients.

CSR ACTIVITIES In addition to clients, the Company utilizes its services towards elevating societal needs. The Company dedicates a part of its profit towards empowering the weaker sections of the society. It organizes free check-up camps to survey and spread healthcare awareness amongst the needy. During the nationwide lockdown, HORIBA’s employees voluntarily visited slums across India and provided the unprivileged people with daily essentials (soaps, face masks, ration kits, sanitizers, etc.) to help them cope up with the desolation.

The 1980’s brought about a period of building up our internal resources and HORIBA got listed on first section of the Tokyo stock and Osaka securities exchanges. HORIBA concludes an agreement with Maidak Inc., of the U.S., to transfer technology on fourier-transform infrared spectrophotometers by 1988. During the 1990’s, HORIBA acquired two French companies: the specialist blood cell counter maker ABX SAS (present name HORIBA ABX SAS) in 1996, and an optical equipment & instruments maker Jobin Yvon SAS (currently HORIBA Jobin Yvon SAS), in 1997. This decade brought about the next innings of HORIBA and its global operations.

BLOOMING THROUGHOUT THE WAY

During the next decade, HORIBA unites as ‘One Company’ as an administrative policy. Moving forward in the year 2005, HORIBA

HORIBA has accomplished more than - 6 decades of business and has a remarkable presence amongst the coveted multinational conglomerates. On the other hand, HORIBA India has built export business relations with SAARC nations such as Nepal, Bangladesh, Sri Lanka, Bhutan and Maldives; building a robust presence in these growing economies. HORIBA India is foreseeing to expand its avenue of techadvancements and keep walking the path of progress expanding and accomplishing new milestones under the able leadership of Dr Rajeev Gautam www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

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THE BEST

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MARKIVIS

A New-Age Digital Partner by Amit Khanduja, Breaking New Grounds in Digital Marketing unique, and over the years, it brought along remarkable success stories to strengthen their belief in what they do best: Crafting Marketing Genius. Markivis is skilled at defining and building go-to-market strategies, planning, and executing marketing campaigns, and utilising multiple marketing channels for brand visibility and lead generation to meet pipeline targets. Markivis has practical experience in services, solutions, and product marketing across global markets. With such a wonderful experience at hand, Markvis set foot to transform the digital marketing space.

Amit Khanduja Founder Puja Bhardwaj | Business Connect Markivis, a brand poised with solutions that equip brands for the future, boasts its position as the best place to work in 2022, apart from spearheading the digital marketing landscape with its comprehensive solutions. Markivis was created and led by Amit Khanduja, who is fittingly described as a driven businessperson and a seasoned marketer with extensive knowledge and proficiency in services, solutions, and product marketing operations across international markets. In his 20 years of professional experience in B2B Marketing, Amit has held several senior-level positions in IT and ITeS organisations, including EXL, Innodata, Genpact, and HCL Technologies. Truly inspired by the Marvel universe and JARVIS’ genius, Amit united an intent to become a Marketing JARVIS for his clients and incepted MARKIVIS in 2018. The concept in his mind while starting Markivis was www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE EXCLUSIVE SERVICE PORTFOLIO While Markivis specialises in providing end-to-end Digital Marketing Services to IT & ITes, products, and service organisations globally, it also provides the following exclusive services that help the firm to be a differentiator among the competitors: • Employer Branding Services Markivis is a leading supplier of Employer Branding solutions, and it manages the clients’ brands throughout the entire digital spectrum using a 360-degree strategy. Its carefully planned system covers every point of contact a candidate might have with a company, from developing the careers page and managing employee feedback to the client’s leading branding and internal communication. In 2019, Silicon India named Markivis the “Employer Branding Company of the Year.” • Corporate Video Production Services Markivis specialises in producing eyecatching videos that effectively convey the correct message to the right audience in the shortest amount of time. Markivis has expertise in creating 30+ corporate videos for B2B brands, product firms, and services companies. The group concentrates on

comprehending the purpose and tries to build a narrative through a creative lens. They offer a wide range of services for video creation, from simple 2D/3D animation and Whiteboard animation to product demos and polished brand movies.

AMIT’S TAKE ON THE SIGNIFICANCE OF R&D

“I have seen leveraging R&D can help us improve processes, create new and better services, and even help us amplify profit and competitiveness if you ask us how we are looking at integrating Machine learning and AI for our Employer Branding activities. We are also looking into investing methods to develop a Metaverse team.”

Markivis serves as an extension of its clients’ primary marketing teams in its capacity as a marketing consultancy and execution company. They provide solutions in Marketing Automation, Marketing Communications, Account-Based Marketing, and Employer Branding with an unwavering focus on their requirements.

EDGE OVER THE PEERS The essential characteristic that continues to set Markivis apart from its rivals is its capacity to provide value to customers, particularly in the B2B IT & ITeS industry. They have the edge over other marketing consulting companies thanks to their knowledge in the IT sector.

CLIENTELE & TEAM BUILDING Markivis’s clientele includes some top IT companies and promising startups based in the USA and Canada. They follow a simple mantra to win the clients’ faith – First, be effective, then be efficient; everything undeniably falls into place. Over the years, this quality never disappoints them.

What started as an idea of building a JARVIS for the marketing world is now a four-year-old organisation. The journey has been incredible, starting as a solopreneur working out of a small home office and growing to a team of over 20 young professionals who now work out of the headquarters. While the initial days were tough, there has been no looking back from the day they bagged their first retainer deal with one of the top 10 global software companies, which sets it apart from the competition. Markivis has established itself as a leading marketing consulting firm trusted by 5 of India’s top 10 IT companies.

Building the Markivis team has taken a lot of work, and Amit has hand-picked every member. Each team member is a perfect fit for the marketing philosophy that Markivis represents and compliments it. The team of over 25 specialists, trained and taught by Amit, is well-equipped to confront and strategise marketing moving forward. COMBATING THE UNFORESEEN PANDEMIC

One of Markivis’s most significant achievements is not only the efficient administration of the workforce during the new coronavirus and the company’s choice to give back by founding Monday Joining. This platform links job seekers and recruiters for urgent hiring needs. Within the first few months, the venue had more than 30K registrations and was highlighted by reputable media outlets like The Hindu, BW Businessworld, and Money Control.

“Every industry, large and small, experienced difficulty during the first Covid-19 period, but we managed to keep our team together and make sure that we kept our promises to our customers. We were able to succeed and change course because of our never-say-die mentality. We had the opportunity to review our pitch decks during the Covid-19 phase, develop several budget-friendly packages for potential clients who were scaling back their marketing efforts, and work on team upskilling to provide our clients with more comprehensive solutions”, shared Amit Khanduja.

EXCLUSIVE MARKETING STRATEGY AND FUTURE PROSPECTS Given the quantum of work that Markivis has on its plate, its marketing takes a back seat. However, they take a more information-based approach, producing valuable and intriguing content for their potential clients.

ENSURING THE MAXIMUM SERVICE QUALITY There is a five-layer structure crafted to ensure quality in service at Markivis. Understanding the demands and industries of the customers comes first and foremost. They must do this at the outset since, without a clear understanding of the client and their objectives, no one can attempt to provide high-quality service. • Consistent Customer Service • Employee Happiness • Communication Channels • Quick Response Team • Work on Feedback

Markivis is growing at a tremendous scale with a significant growth rate over the next couple of years. It is now looking at new product lines. It aims to build products specific to the marketing domain and leverage them to resolve critical business challenges that remain unresolved in the industry in the next few years.

“

WORDS OF WISDOM

“It is not only the services you offer that distinguish you; it is the value you add. The value you bring to the table ought to be your USP. Customers will never contact you if they perceive you as only an agency.” – Amit Khanduja.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Lifestyle

7 Things

YOUNG PEOPLE Should Learn this INTERNATIONAL

YOUTH DAY Youth is not a stage of life

it is a state of mind that depends on one’s will, imagination level, and feelings intensity.

- Sam Ullman

nation’s youth is its foundation. Hence, it is essential to recognise and value the voices of the young people in the community. The United Nations has declared August 12 International Youth Day to accomplish this. The day aims to provide an occasion to recognise young people’s voices, initiatives, and acts worldwide. The World Conference of Ministers Responsible for Youth in Lisbon recommended it around 8-12 August 1998 that the 12th of August be designated as International Youth Day. 1999 was the commemoration of the first day. International Youth Day is a day of awareness set aside by the UN to spotlight a specific range of social, cultural, and legal concerns about youth. With more than three billion young people under 30, the current generation of youth is the largest in history. A healthy young generation has the potential to improve our society because they make up half of the world’s population. The top 10 lessons that every young person should learn are mentioned below to help better form the current generation – 1. Be Grateful for What You Have It is almost amusing how innocent and impressionable you are. Do not be unappreciative. Your own life is a blessing in and of itself. You should never take anything for granted. But try to be grateful for what you actually have. Be appreciative of your friends, family, and network of support. Most certainly, the people supporting you will continue to do so until the very end. 2. Become a Risk Taker You will discover more about who you are and who you want to be due to the chances you take. But remember not to let social forces change who you are. Who gives a damn what others think? Other people’s opinions do not mean as much as you believe they do since you are your unique individual, as you will quickly discover.

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3. Health is Wealth Of course, as young people, we should be concerned about physical activity, but we also need to be aware of what we eat. Do not let the thought of going after money deter you from maintaining your health because it is essential to your long-term success. Set aside a few hours each week to exercise in physically demanding activities such as lifting weights, running, playing sports, or other activities. As you get older, you will be pleased you looked after yourself. 4. Learning Never Stops You must realise that obtaining a college degree does not mean the end of your education if you want to be highly successful in all aspects of your life. As you age, you must keep learning to stay current with events. Education never ends. Create a good reading habit early on, and it will remain with your lifetime.

pivoting, and having an open mind are crucial for long-term success.

5. Surround Yourself with Who You Want to Become Choose your social group and affiliations wisely. As they say, “ I’ll tell you who you’ll become if you show me your friend.” A man sharpens his friends’ expressions, just as iron sharpens iron. Your five closest friends represent who you are. What are the values of those around you when you look at them? Who serves as their examples? What interests them? Watch who you spend time together with.

7. Discover the World There are numerous opportunities available. Pass by unlocked doors. You might never find your true calling if you do not seize the moment and take calculated risks. Consider obstacles as chances to strengthen your character and gain knowledge. When one door shuts, another one will inevitably open. So, these are the top learnings every young people should go for. That’s it for now. If we have missed any significant learning, feel free to share in the comment below. We would be happy to include them.

6. Master Adaptation Either you change with the world, or you fall behind when it does. Many people have strong morals and will not change their organisations or beliefs when left behind, but those people frequently declare bankruptcy years later. It is wise to understand that adapting to whatever life throws at you, 39

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

RTB Ferments

Setting New Standards For Health And Purity

Kirti Anand | Business Connect ith the tremendous evolution that science has seen over the last two decades, the scientific community now has a better understanding of how the bacteria in our gut influence human health. There is an increasing awareness worldwide of the role the gut microbiome may play in diagnosis, and how it can be modulated to treat disease and allay symptoms. They can affect overall human health, in particular in the low and middle-income countries. RTB Ferments has a product backed up by science and research, and a vision to enhance health and well-being of people across the globe. COMPANY OVERVIEW In 2020, Ashwani and Samta, childhood friends and best mates, came up with the concept for RTB Ferments. Small-town friends, the two of them set out to change the world amid this pandemic with little money and a big dream. They are working to add probiotics to more common foods. The goal is to spread knowledge and the incredible probiotic’s gift of health to everyone across the world.

Ashwani & Samta Co-Founders, RTB Ferments

Samta, the Co-Founder of RTB Ferments, is a registered Fitness and Nutrition Coach. Formally a Software professional with Bachelor’s degree in the Medical Stream and 12 years’ experience in IT based out of New Jersey, she is on a revolutionary mission — to spread awareness to heal you from the inside, as it’s the inside that matters the most; to educate on how to avoid a wide array of disorders and illnesses by focusing on supporting gut health. “We are committed to your overall well-being; We will show you how to take the reins of this power and use it to achieve your goals and become empowered!” Ashwani, Co-Founder, on the other hand is a Man on Wheels. Called so because of quindecennial experience in Logistics and being indefatigable, he

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

goes out of his way to help people. His vision is to create an ecosystem for all ages, talents, or skills to create a better world. He believes that acts of kindness in workplaces improve productivity, teamwork, and reciprocity. Their main concerns are the wellbeing of both people and the environment. Under the brand name RTB (Redefining Taste Buds), they concentrate on producing the highestquality probiotic beverage, kombucha. Their brewing, company procedures, and distribution strategy have the lowest carbon footprint and are designed to have a low impact on the planet. Full of probiotics, healthy acids and antioxidants that people need to be their best “gut” selves. They are spreading awareness among healthcare professionals and the general public about the importance of the gut microbiome to overall health and how it can be altered to treat disease. They have compiled a wide range of tools and materials, including webinars, instructions, articles from professional viewpoints, and more. They provide educational content, blog, and spread awareness on social media. They continue to refine the product to reduce the sugar level further down and no compromise on quality is winning the faith of their clients. When it comes to clients, they are aiming at all age groups at a national level. Their main objective is to raise public awareness. They have begun distributing their product at prime local spots to leave their mark, and soon they will also have an online presence. Their goal is to be available to kids and elders too so that they have the best immune systems and not compromised ones. The products are available in retail stores such as Cooks Corner-Elante Mall in Chandigarh, Rudy’s Bistro Bar Chandigarh, Dharamkot, Kasol, Himachal Pradesh, Jammu and Kashmir, Punjab, Haryana. WHAT SETS THEM APART Kombucha is a difficult product to scale up, as the process of creation is so

long (3–4 weeks), whereas the actual brewing initially can be done in a day. Hiring a large facility, then, becomes a far more complicated process. There’s also the issue of the fact kombucha is live, so needs to be refrigerated below 5 degrees to stop it from overfermenting, a process which a lot of distributors don’t have the means to handle as they need a shelf-stable product. Most kombucha bottles in shops aren’t actually alive anymore, so they’ve lost that probiotic element, and the organic acids which are beneficial to your health along with it. They don’t ever want to have to compromise that, and so it’s going to be an exciting challenge and the RTB team has found a solution, too. They installed an inhouse refrigeration system to retain good live beneficial bacteria. Kombucha is an ancient drink, which has gained prominence due to its health benefits. The growing awareness of the product has transformed household workers into commercial product producers. The employment rate has also increased in this region. The market in this area is gaining attention and is expected to grow at a double-digit figure. Redefining Taste Buds hold themselves to a higher consumer standard than required by the rules and regulations. They have their own in-house lab, team, and quality control system designed by certified nutritionists, qualified lab scientists Masters of Science, Biochemistry, Botany, Zoology, and Physics. They monitor the content of yeast and bacteria genetics. Their lab experts have fermentation science backgrounds. They test batches every single day to ensure safety pH, Specific Gravity and Alcohol levels. They believe so strongly in this that they also verify their own results every 8-12

weeks with a third-party laboratory to make sure the products are health and market compliant. Being honest with their end user is their priority, and they feel that food labeling, macronutrients, micro nutrients, ethical sourcing, and safe production must be approached with honesty. If that means going beyond the mandates of regulatory bodies, that’s what it means. Their fermentation is unique: Cold brew Low Sugar Organic Diabetic and Kids-friendly Each batch is tested Protein packed with all essential amino acids- As per RDA ACHIEVEMENTS AND FUTURE PLANS RTB has proved itself to be the best in the North Indian region so far. RTB Ferments will be representing India in the International Fermentation Conference to be held in Chicago, USA ( Aug 28- Aug 30, 2022). Making kombucha sustainably isn’t for fun, it’s for our future. They take the health of people, of their community, and of the earth seriously and believe that they can make and sell kombucha in a way that supports their vision of sustainability. From the beginning, concern for their carbon footprint has been a prime concern; decisions in this regard have profoundly shaped the business. They think about land stewardship when they evaluate their ingredients, so their sugar and tea are organic, and some of their tea is grown on farms in Himachal Pradesh- Palampur that are biodynamic as well. They compost their themed tea and old SCOBYs, and they make many smaller decisions on a daily basis that reflect their commitment to the health of the natural world.

PARTING WORDS “Our time is limited on earth, we come with expiry dates so we should not waste it in living someone else’s life. Don’t worry about being successful but work toward being significant and the success will naturally follow. Timing, perseverance, patience, hard work and ten years of trying will eventually make you look like an overnight success. So do not be scared. Chase the vision, not the money; the money will end up following you.” 41

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OnePlus 10T 5G Specifications, price & more details

OnePlus is set to launch the OnePlus 10T in India on August 3 along with the global markets. The launch event will be held in New York City, but consumers in India will be able to watch the event live stream on OnePlus India’s YouTube channel as well as social media platforms. And also, on the official website. The launch event will start at 7:30 PM IST.

OnePlus

OnePlus 10T Price

Consumer electronics company • Founded: 16 December 2013, China • CEO: Pete Lau (17 Dec 2013–) • Headquarters location: Shenzhen, China • Parent organizations: Oppo, BBK Electronics • Founders: Carl Pei, Pete Lau

As per a recent report, the OnePlus 10T 5G will launch with three storage options in India. • 8GB RAM and 128GB internal storage model – INR 49,999 • 12GB RAM + 256GB storage - INR 54,999 • 16GB RAM + 512GB storage - INR 55,999

The OnePlus 10T is expected to come in two colours - Moonstone Black and Jade Green. OnePlus is expected to go on sale in India starting August 6 on the OnePlus India website, exclusive experience stores, and Amazon India.

OnePlus 10T Specifications

RAM

8 GB

Processor

Qualcomm Snapdragon 8 Plus Gen 1

Rear Camera

50 MP + 8 MP + 2 MP

Front Camera

16 MP

Battery

4800 mAh

Display

6.7 inches

Operating System

Android v12

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Custom UI

Oxygen OS

Chipset

Qualcomm Snapdragon 8 Plus Gen 1

CPU

Octa core (3.2 GHz, Single core, Cortex X2 + 2.75 GHz, Tri core, Cortex A710 + 2 GHz, Quad core, Cortex A510)

Architecture

64 bit

Fabrication

4 nm

Graphics

Adreno 730

RAM Type

LPDDR5

Display Type

AMOLED

Screen Size

6.7 inches (17.02 cm)

Resolution

1080 x 2400 pixels

Aspect Ratio

20:09

Pixel Density

393 PPI

Screen Protection

Corning Gorilla Glass,

Bezel-less display

Yes with a punch-hole display

Touch Screen

Yes, Capacitive Touchscreen, Multi-touch

HDR 10 / HDR+ support

Yes, HDR 10+

Refresh Rate

120 Hz

Colours

Jade Green, Moonstone Black

Camera Setup

Triple

Resolution

50 MP, Primary Camera (1.56" sensor size) 8 MP, Ultra-Wide Angle Camera, 2 MP, Macro Camera

Sensor

Exmor-RS CMOS Sensor

Autofocus

Yes, Phase Detection autofocus

OIS

Yes

Flash

Yes, LED Flash

Image Resolution

8150 x 6150 Pixels

Settings

Exposure compensation, ISO control

Shooting Modes

Continuos Shooting, High Dynamic Range mode (HDR)

Camera Features

Digital Zoom, Auto Flash, Face detection, Touch to focus

Camera Setup

Single

Resolution

16 MP, Primary Camera

Capacity

4800 mAh

Type

Li-ion

Removable

Quick Charging

Yes, Fast, 150W

USB Type-C

Yes

Internal Memory

128 GB

Expandable Memory

Storage Type

UFS 3.1

Network Support

5G supported, 4G, 3G, 2G

Bluetooth

Yes, v5.1

GPS

Yes with A-GPS

NFC

Yes

USB Connectivity

Mass storage device, USB charging

Loudspeaker

Yes

Audio Jack

3.5 mm

Fingerprint Sensor Position

On-screen

Other Sensors

Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope 45

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

THE BEST

COMPANY TO WORK FOR IN 2022

THE JOURNEY OF SHAPRA TRADING

CRAFTING OPTIMUM QUALITY NUTRITIONAL SUPPLEMENTS SINCE 2014

Puja Bhardwaj | Business Connect “Indian Pharmaceutical Industry has symbolically positioned itself as the thirteenth-largest in terms of values and the second largest in terms of quantity on the global landscape”, as per the reports of Equity Master. The crucial ingredients steering and fueling the growth of the Indian Pharma industry include the emerging Indian Pharmaceutical companies and increased government spending on health and health awareness. Among the domain, with its commitment to promoting health-related solutions while upholding purity and quality, STPL (Shapra Trading Pvt. Ltd) has flung its wings as one of the renowned pharmaceutical companies established in 2014 and evolved into a prominent Manufacturer and Supplier of Dietary Nutritional Supplements. Perpetually dedicated to research, development and launching products with stability, safety, and quality, STPL has clocked tremendous growth over 8 years as an FSSAI, ISO 9001:2015 certified organisation. Under the direction of CEO Prachi Pandey and MD Sharad Chandra, STPL has established its leadership in the provision of branded, high-quality protein that cooperates with the immune system to improve health and physique in all respects. Following its core values – integrity, dedication, and perseverance, STPL is actively serving Government institutions, corporate hospitals, small nursing homes, and Contract manufacturing for other pharmaceutical companies. Delhi Government, Apollo Hospital, Max Hospital, Fortis Hospital, PSRI Hospital, Sarvodaya Hospitals, Batra Hospital and Medical Research Centre, Medanta, and Narayana Hospitals are a few of the prominent STPL clients.

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

Prachi Pandey CEO

THE BEGINNING – THE TALE OF STPL’S CREATION

The N-cumin product was the sole offering when STPL was founded in 2014 and went into business in July 2015. It quickly rose to the top of its category. The duo of Prachi Pandey and Sharad Chandra comes up with 18+ years of combined expertise and a wealth of understanding in the pharmaceutical supplement categories. Before starting their businesses, both individuals were employed by other pharmaceutical firms. They initially began with a retail pharmacy in Lajpat Nagar, which they disastrously failed with significant losses within a year. This failure, however, was not a loss; rather, it was growth

to gain experience, not to fall again, actually the start of something bigger and more scalable. It is a fact that without failure, knowledge and wisdom cannot advance. Later, the company expanded its line of therapeutic supplement goods.

WHAT MAKES STPL A BLUE DIAMOND OF THE ‘PHARMACEUTICAL INDUSTRY’? •

All of STPL’s products are manufactured with FSSAI, WHO-GMP & ISO 9001:2015 certified plants and supervised by well-trained qualified staff.

•

Prior to packaging, each product at STPL’s manufacturing facility undergoes laboratory testing.

•

Unlike most companies, STPL uses only highquality ingredients in product manufacturing.

•

The team make a lot of effort to maintain integrity, honour, and respect in their work.

TECHNOLOGICAL ADVANCEMENTS AND R&D

To make the entire process efficient to track and manage sales of goods and make online orders, STPL provides its field staff with the newest technological gizmos. From presentations to online reporting tools, the technology makes it as easy as 123. R&D is crucial to the pharmaceutical and food supplement industries. The R&D division of STPL is continuously working to ensure stability, safety, and quality. Before a product can be sold, it must pass several different tests.

Sharad Chandra

Managing Director

THE EXCLUSIVE APPROACH TO THE MARKETING

in New Delhi; it is one of the most significant milestones for the company. Besides, the company has been a regular participant in pharmaceutical exhibitions. It is also an authorised supplier of government tenders.

STPL’s journey began with just two people with particular educational backgrounds and professional skills, but as time went on, it grew larger. Through word-of-mouth, they assembled a larger, flawless team that ultimately contributed to developing their marketing position as a top protein provider.

STPL follows a futuristic approach to developing new regions and locations where every hospital in India will be present in every large and small enterprise. The business is actively working to establish its name as the market leader in every category of pharmaceutical food supplements.

KEEPING EMPLOYEES MOTIVATED

At STPL, employees are regarded as the centre of the business. The leading team works hard through various strategies to maintain their motivation and productivity. Plans for rewards have been created to encourage staff to perform better. Entertainment events such as weekly outings, internal competitions, game days, go-karting, and weekly draws are organised for refreshment and relaxation.

WORDS OF WISDOM TO THE ASPIRING ENTREPRENEURS The most satisfactory results come from self-motivation, determination, dedication, and tenacity while starting a new business. Keep your head up even when things aren’t going well because the tough get going when the going gets rough. Never allow your failures to define who you are in the end.

STPL’S ACHIEVEMENTS & FUTURE OUTLOOK

STPL has an efficient and well-crafted plan to achieve its vision and milestones and is currently concentrating on effectively executing these strategies. STPL participated in the India-Korea business summit held

www.businessconnectindia.in | Vol. 5 | Special Edition August 2022 INDIA

calls it ‘achievement of every poor’

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