The Fastest Growing IT Enterprise to Watch Globally- 2023

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Innovation is essential for businesses to survive and thrive in today’s rapidly evolving and competitive markets. The world is changing at an unprecedented pace, and companies that fail to adapt risk falling behind their competitors or becoming obsolete altogether.

Innovation is not just about creating new products or services; it is also about improving processes, enhancing customer experiences, and developing new business models. Companies that foster a culture of innovation can identify and address emerging challenges and opportunities, enabling them to stay ahead of the curve. Successful businesses today are those that embrace innovation and encourage their employees to think creatively and outside the box. They invest in research and development, collaborate with other businesses, and leverage technology to stay relevant and competitive

Business Connect has been an active witness and a true appreciator of companies that reflect their passion for their arena. Also, we have a great history of featuring numerous top-notch ventures in our portfolio via our different categories of editions. The appreciation and encouragement of our global readers inspire us to maintain this flow. Hence, we are back with the new volume of our exclusive edition. Our team has put their utmost dedication and efforts to bring this volume to the table featuring journeys of extraordinary companies. Our team truly hopes and desires that every page you will flip of this edition is going to fill a tremendous motivation in your mind. We hope that all the fascinating reads will inspire you and encourage you to break the barriers and chase your dreams.

Our editorial team had an interesting and joyful virtual session with the leadership panel of Sanchovni Solutions Pvt. Ltd. The leadership panel for the company shared numerous lesser-known facts about their venture and their entrepreneurial journey so far. We truly hope and desire that this fascinating edition will immensely inspire our global readership panel and will add some extra value to their lives. We will be more than happy if these success tales will boom your motivation and would encourage you to break the barriers and chase your dreams.

We believe this edition will provide readers with valuable insights into the innovative strategies and technologies employed by these businesses to stay ahead of the curve. We hope you find this edition informative and inspiring, and that it encourages you to explore new ideas and approaches in your own business.

Thank you for reading, and keep innovating!

Vol - 5|Special Edition|March 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra

Avishek Singh | Kriti Anand | Sanjay Maurya

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Vikash Kumar | Archana Mawar | Kazim Barati | Rahul Kumar | Abhishek Mishra | Vijender Saroj | Mohit Rathee | Karan Sharma | Navdeep Sharma | Kavita Tiwari

Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta | Archana Mawar

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Sweta | Shweta Kumari | Rekha | Khusboo | Hitesh | Khushi | Nupur| Gunjan

Finance Team

Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Pawan Yadav | Vishant Saroj | Vandana Gusain

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari | Simran | Hitesh

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SANCHOVNI SOLUTIONS PVT. LTD. 10 Page No. Success Story Lesson From Kylie Jenner’s 18 A Tech Conglomerate Creating Sustainable Solutions To Real-World Challenges… Intech Creative Services Pvt. Ltd. 20 Tourism Why you should travel solo at least once 36 Furnitech Raising the bars of service standards in the industry… 38 Connect For Shloka Ambani & Maniti Shah The Women Behind Connectfor, Providing Resource Solutions In Social Sector 42 Growth Mistakes Entrepreneurs make when pitching to investors 54 Sini Designs Pvt. Ltd. The lady with the indomitable spirits, redefining the fashion annotation 58 Branding How to make the youtub algorithm work for you 60 Trending The Best ‘Plug & Play’ Interview Microphone 2022 28 46 Lifestyle Never Put Your Wallet In Your Back Pocket, Here Is Why! 52 Noorjax A new-age venture revamping the business simulation world… CONTENT 6 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA 7 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA Srinivas Attili Managing Director 30 Abhishek Agarwal A Leader With A Vision To Bring Technology To Life

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Yes, it holds a special place within any company since it possesses the knowledge and expertise necessary to deploy new technology, in addition to understanding the technical landscape and forecast for a particular sector.

Understanding the applications that employees use and reviewing the most eminent apps for company-wide IT stacks are opportunities provided by digital transformation. This enables IT to exert more control over cloud technology without upsetting users with strict rules.

In this direction we happened to come across a company that leaves no stone unturned to keep up with the customer expectations in terms of using high-end technologies in creating a better digital ecosystem for businesses seeking better efficiency and productivity. Sanchovni Solutions Pvt. Ltd. aka Sansol Inc. is being featured here for its globally reckoned IT laced products that allows businesses to tap their unleashed potential. We sat down for an exclusive virtual conversation with Mr. Srinivas Attili, who is the founding father of Sansol Inc. He walked us through different aspects of the company and shared some food for thought with us. We sincerely believe that this success story would amaze our global aficionado in the most sophisticated manner while fanning their entrepreneurial spirits. Let’s dive into what he has to say-

SANCHOVNI SOLUTIONS

Cover Story

PVT. LTD.

- Creating magnitude via digital transformation technologies……

Kajal | Business Connect 10 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA
Today, a technology fix is just one aspect of digital transformation. To be successful, a digital transformation team needs the proper mix of business understanding, technical expertise, creativity, and leadership. Undeniably, IT plays a crucial role in facilitating the digital transformation process, even though it may not always take the lead. When it comes to ensuring the business with what it needs, IT will do a lot of the hard work.
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Srinivas Attili Managing Director

The intro

Sansol Inc. is a global IT company that strives to provide unparalleled, customized digital solutions as well as consulting services to its diverse clientele thriving across different industrial verticals. The mantra it sticks to isaccelerating the digital transformation journey of its valued clients. For this, they have curated many exemplary products that are creating a spur in the market grabbing eyeballs. At present, they are primarily targeting industries like Engineering, Oil and Gas, Retail Telecommunications, Automotive Manufacturing, Construction & Real estate and Education. So far, the Engineering industry has been under their focus as innumerable ‘big wigs’ happened to come under their clientele.

Mission and vision

As per Srinivas Attili, for strategic direction, it is crucial for a business to have an insightful vision and mission. It aids the employee in understanding the organization’s goals and guiding principles. It is a crucial component of a company’s strategy since it provides a road map for the future by helping to prioritize tasks, allocate resources, and make sure that everyone is working towards the same goals and objectives. Hence, with the mission to re-envision IT and transform its clients’ businesses, Sansol Inc. aspires to scale the ladder of success. And vision is equally inspiring too- To be one of the leading IT service providers in the industry.

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Service portfolio at a glance

Sansol provides a wide range of services to support its clients’ digital transformation journeys and assists businesses achieve higher productivity, simpler operations, high-quality goods, speedier delivery, and increased profitability. Sansol provides a wide range of services, including artificial intelligence and machine learning, business intelligence and data analytics, CRM, human capital management, staffing solutions, managed services, construction and real estate, printing and stationery, and import and export.

As Mr. Srinivas proceeded to explain about his venture’s impact scale, he asserted, “The systems and operations of enterprises across a wide range of industries can be transformed with the help of our extensive spectrum of IT solutions. Agriculture, automotive and manufacturing, media and entertainment, construction and real estate, engineering, education, mining, pharma and healthcare, among many other industries, use our end-to-end IT solutions to achieve successful results.”

• Through Enterprise Applications they provide robust, customized, and secure enterprise applications that combine business logic to deliver outcomes like improved productivity and efficiency.

• Their use of artificial intelligence and machine learning allows them to redefine customer interactions, improve process visibility, and produce quantifiable results

• They contribute to the development of strong, user-friendly, high-performing, and secure web applications using custom web application development to meet the needs of people throughout the world.

• IT Staffing enables them to develop comprehensive IT staffing solutions at reasonable prices to meet our clients’ erratic and changing hiring demands.

The Flagship products

1. DeskViu is a cutting-edge employee monitoring, leave management, and time tracking tool created to boost employee productivity as well as management and organisational efficiency. With the aid of inspired and motivated staff, businesses may run smoothly with the help of this all-in-one productivity analysis and organisational enhancement software.

The core features of DeskViu are as follows-

• Real time monitoring of workforce screens with surveillance facilities.

• Proper attendance system and time tracking procedure.

• Efficient working even with slow internet connection

• Impeccable leave management system inbuit in the software

• Individual productivity tracking features.

• Employer has the choice to choose the devices where Deskviu could be implemented and used accordingly.

• Deskviu also allows employers to capture timely pictures and videos of employees or user to supervise the working that is very beneficial for managers.

• Proper management of the work record that comes handy during the time of Appraisal.

• Well managed system that sends well managed reports on one’s team’s productivity on a daily, weekly and monthly basis.

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1. Servu is an online platform SaaS that enables a variety of service providers to post service catalogues and let users easily book services. This platform covers a variety of service categories, including cleaning, acupuncture, gym, spa, and salon. With the use of a booking system and back office system, SaaS owners can give Service Providers with a variety of plans, including Trial, Basic, Standard, and Premium, and help them grow their businesses. All service providers can handle their service requests, scheduling of service requests, employees, client payments, invoicing, and other things using this platform’s back office system. A few of the exemplary features of this product are as follows-

• Admin interface has been facilitated for different service providers in order to ensure various back office operations like manage service catalog & manage staff (Labors/Technicians/ workers)

• Allowing service providers like salons, spa, cleaning, AC workshops, electrical & electronics workshops register and publish services catalog to allow customers to book.

• Guiding and managing admin team while managing service request regarding jobs

• Proper guide on managing expenses and planner- calendar view interface for scheduling service requests

• Better sales report and email and SMS notifications

• Allowing end customers to book a service for advance booking or pay later facility.

• Pay later service helps clients to pay directly to the provider after service has been rendered.

• End to end payment and push notifications.

2. A product of an advanced vision, Quein is more than a simple queue management system. Standing in line and patiently waiting for their turn to come is the thing that this technologically advanced generation is most tired of. In addition to being taxing, it is thought to waste about six months of a person’s life. And let’s not even begin to discuss how challenging it might be for some companies to manage such agitated, never-ending lines at their offices. For Android alone, there is the Terminal App. There are business and customer apps for both Android and iOS.

A Culture of Difference

Being the leading face of Sansol Inc, Srinivas Attili, has always nurtured a vibrant work environment at the company. As they say, each business has a distinctive work culture based on its values. It says a lot about the coming success of a business and a positive ambience can boost engagement, retain top talent, and enhance overall organizational performance. The management at Sansol Inc. recognizes that workplace culture is influenced by several elements including leadership style, rules and procedures, pay and benefits, openness and accountability, and work-life balance.

In addition to reflecting individuals in positions of authority, culture affects employee engagement and happiness. Professionals are attracted to and retained by businesses when the corporate culture values its personnel. Who a company hires is also determined by its culture and Sansol Inc takes this fact into deep consideration before recruiting an individual.

A Well-Defined Leadership Style

Srinivas Attili, has a unique perspective of leading the people at his organization. He firmly believes that by owning the ability to “see within” people and circumstances, a leader is very much capable of finding innovative and life changing solutions to any existing issues, seize fresh chances, and avert challenges. Additionally, he conveys that it heavily encourages companies to succeed by inspiring dedicated and hard working employees and others to turn the company vision into reality.

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No doubt, the grand success of the organization has been a sheer result of the enticing leadership skills personified by Mr. Srinivas.
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LESSON FROM Kylie Jenner’s

Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings.

We should make one thing clear as it so happens. That sort of conduct is terrible.

At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it.

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WE SHOULD DO SOME MATH

Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023.

All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion?

The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated.

How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today.

HOW KYLIE MADE HER MONEY

The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene.

That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t

simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.”

Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her bodycognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image.

That is the eventual fate of expert life. Individual marking through online life is everything.

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity.

Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own

brands and show them to the world. Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance.

Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie.

Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

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INTECH CREATIVE SERVICES PVT. LTD.

A TECH CONGLOMERATE CREATING SUSTAINABLE SOLUTIONS TO REALWORLD CHALLENGES…

Today, technology has turned out to be a major distinguishing factor in the business landscape. More and more enterprises are turning to tech automation to introduce efficiency and productivity to their business functions. Hence, the need to find a partner organisation that could cater to the thriving business issues with tech-empowered solutions is in high demand. Featuring INTECH as our cover star is the reason aligned with this motive to draw the attention of our global aficionados to how are they adding substance to the business world. To get to know them better, we dedicated a thorough research on its business portfolio and reached out to the senior leadership.

The Managing Director of INTECH Creative Services Pvt. Ltd.Dhiren Sanghadia, sat down for a freewheeling conversation with us to enlighten us on various aspects of this tech-driven organisation. All the narrative is based on the excerpts of the conversation held with him.

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Kajal | Business Connect Dhiren Sanghadia
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Managing Director
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Viren Sanghadia CEO

THE INTRO

Keeping a deep consideration of digital science and advance technologies, INTECH is into solving complex business problems. Dedicated to creating futuristic and sustainable solutions targeting realworld challenges, they are in a constant process to collaborate with the best-in-class scientific minds hailing from premium institutions. With their COE (Center of Excellence) department collaborating with IITians to pour scientific aspects in the direction of resolving any kind of complex industrial issues.

So far, they have adeptly handled several challenges thriving across port and logistics business. A few of the worthy mentions that are creating a ruckus in the space are as follows-

• Lake of information integration between two major solutions – Port solution and logistics solution

• Driving efficiency through Industrial Automation

• Multi-layer decision making using AI

MAINTAINING AN EDGE OVER THE PEERS

As they walk the path of phenomenality, they have ensured a perfect blend of experience, expertise and agility to put a substantial value to the table while being the tech partner to its customers. For example, with their new-age solutions, their customers are benefited in terms of their eCommerce business expansions. All across the eCommerce industry, they are allowing customers to witness - customer reach, customer experience, customer support, security threats, managing multiple shipping & payment integration, managing returns, managing technology, etc. Backed by a robust team of corporate professionals that possess great experience in implementing eCommerce solutions, they proudly portray multiple customer success stories. Considering their core strength in designing the right fit technology solutions, they deploy a web of varied technologies that required for a end-to-end eCommerce solution. Be it a web portal, mobile application, vendor onboarding, integration with ERP or other systems, integration with social media platforms, SEO optimization, integrations with multiple shipping and payment services, etc. Top-notch quality solutions and services delivered on schedule, they utilized best practices and tools for day-to-day operations for cost-efficiency and optimized solutions.

R&D AND ITS IMPLEMENTATION

As per the luminary, R& D has to be approached differently, “Sometimes it may sound like R&D means always inventing something new but our approach of R&D is to finding new ways and means to provide innovative product or state of the art new services to our clients, we are constantly striving to become growth partner for our customers through our Centre of Excellence department.”

Indeed, they are very much focused on providing an enriching experience to their respective customers with their unique to adopt any new technology. They have a Centre of Excellence department with a vision of providing a WOW experience to the customers by being vigilant concerning current and futuristic technologies and business trends and adding 1 new technology offering every year into INTECH Technology Horizon. They are ceaselessly investing a significant portion of the accumulated profit into R&D to provide innovative, impactful and sustainable solutions to the customer base.

SETTING NEW BENCHMARKS

What has been the most successful aspect of the company changing the way people perceive them is the way we design and develop our new service / technology offering.

One of the newest addition in that is Oracle ERP Cloud implementation and intergartion service. Currently, they are working as implementation and integration partner for one of the world’s most complex and probably the biggest Oracle ERP Cloud roll-out project for one of their prestigious client.

Oracle ERP Cloud implementation not only requires knowledge of the product but very thorough understanding of business processes of finance, human capital management, supply chain management etc. For this, they have a deployed a dedicated team of certified business analyst with vast experience in the above mentioned processes alongside technical team who work hand-inhand. A separate integration team specializes in integrating Oracle ERP Cloud OIC layer which can integrate with other organizational systems like CRM, Operational systems and legacy systems to complete the whole ecosystem.

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INNEXIA- HOME AUTOMATION BRAND

INTECH has designed as well as developed an exclusive retrofit smart home automation solution i.e. INNEXIA. Based on its one-and-a-half decade of experience and expertise in Industrial & Port Automation, this out-of-the-box solution was developed. The Platform runs with INNEXIA OS ( Operating System ), and INNEXIA mobile APP, which converts any home to a smart home in 4 hours where any device that uses electricity can be at your command via a smartphone, TV and Magic Cube or any intelligent Voice Assistant such as Alexa, Google Home, etc. The core motivation behind INNEXIA came from the experience of complexity in home automation products on the market, but no one is a master at compiling all the products on a single platform where end-users get the ease of handling different types of applications and the freedom to choose multi-brand automation products that can run smoothly under a single platform.

In building smart homes by integrating all the existing devices and appliances, an ecosystem is connected wirelessly via Zigbee protocol. This exclusive solution is retrofit as there is no alteration needed across the interior along with no need for an active internet connection that will work with existing wirings and switchboards. So far, their IoT solutions have created a profound impact on the quality of life of users by providing them with the utmost comfort where the users can control or manage each and every device giving commands via unified and simplified applications.

HOW HAS TECHNOLOGY TURNED THE TABLES?

The tech disruptions generally influence enormous scope undertaking applications as it’s truly challenging to oversee the speed of innovative changes in the existing framework according to the latest market trends. INTECH detected its way previously and is adjusting its clientage by upgrading and upscaling its current frameworks with the most recent state-of-the-art advancements. They have taken on Artificial Intelligence/ML, Cloud computing, IoT etc and providing partnership to their clients in giving an edge to their heritage frameworks. Through this period of remarkable interruption, they are tracking down another road for organizations to redo existing conventional frameworks. Concerning covid- 19 disturbances, with their future backword approach, they truly changed over this breakdown into a forward leap for them, they took on an extremely compelling and useful work-from-home culture and opens INTECH entryway for the world. After the Coronavirus pandemic, they have now a worldwide workforce operating from various nations of the world and a sheer multiplication of their workforce during Coronavirus time is done. Indeed, they have effortlessly navigated the waves of such challenging times.

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LEADERSHIP DRIVING THE WORK CULTURE

When it comes to leadership, Intech believes in a genuine articulation of working on “ Standing for something bigger than oneself with integrity and being cause in the matter.” Leadership is an ongoing production of chances for creating, supporting and hoisting administration in individuals around you to reach the ideal future.

How it is reflected in INTECH’s way of forging ahead is present concerning gatherings of around 60+ pioneers (Core Team, Team Anant and iNLP Leaders) that emerged 5 years and presently, these pioneers are driving the association at all levels. As a whole, the company is rehearsing arrangements and enlistment for causing a “SELF LED” association that isn’t subjected to any one or restricted gathering of people. And all leaders are ongoingly finding and creating future pioneers from the group working with INTECH. This will guarantee the coherence of the association and its development forever.

NOTCHES ON THE BELT

• The company has successfully multiplied its past 7 years at the average of 40+% though having multiple challenges across the industry.

• They have continuously been recognized and certified as “Great Place To Work“ for 4 consecutive years in a row.

• Owing to its technical expertise and profound knowledge of port, logistics, retail and e-commerce business domains, it is delivering and fulfilling the customers resulting in long terms and ongoing business relationships with the customers.

• The culture facilitates the best-exampled growth for its workforce as people are their source. A true spirit of Live together, work together, Grow together is established.

• INTECH’s listening as a proffered growth partner to DP World for more than 14 years in fulfilling multiple digital initiatives of DP World to power their ports & logistics and other digital initiatives.

EMERGING PROSPECTS

INTECH is envisioning to ensure creative, effective and supportable arrangements in the space of home and industry automation with the brand name “INNEXIA”. INTECH is having a tremendous possibility and readiness to offer an allencompassing IoT based solutions to various ports, mines, oil & gas and logistics companies across the GLOBE. It is projecting its image as a special posting as Preferred Technology Outsourcing Partner for retail and e-commerce business enterprises.

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Trending

‘PLUG & PLAY’ THE BEST Interview Microphones

Effective Interviewing is a difficult task. Before your guest walks into your studio or office, you must have done your homework, written down all of your questions, and practiced them. Naturally, a podcast producer can assist you with this. However, once the recording has begun, it is up to you to ensure that the interview runs successfully. It’s also crucial to make sure you’re recording every word your client or guest says in high-quality audio.

But how can you be sure you’re hearing a clear voice throughout the interview? An interview microphone is a solution. But what distinguishes an interview microphone from your present microphone? What are the finest mics for interviews?

OMNIDIRECTIONAL MICROPHONE

The prefix “Omni-” is derived from Latin and signifies “everything.” An omnidirectional microphone collects sound equally from all directions in this manner. This implies that the signal is recorded with the same intensity regardless of whether you’re in front, behind, or on one side of the mic. In cases when sound must be detected and captured from several directions or places, the Omni microphone is always a good choice.

CARDIOID MICROPHONE

The polar/pickup pattern of a cardioid microphone is unidirectional cardioid. It is most sensitive to noises that are on-axis (where the mic “points”), is 6 dB less sensitive to sounds from the sides, and has a null point at the back. Cardioid microphones are renowned for their directionality and rejection of unwanted noises from behind them.

Cardioid microphones are employed in situations when sound must be taken up from the front, sides, and back but not from the back. A musical performance, for example, may have a vocalist in the front, a band performing instruments on the sides, and the crowd of spectators behind.

BEST ‘PLUG & PLAY’ INTERVIEW MICROPHONES 2022

BLUE YETI USB MICROPHONE

• Connector - USB, 3.5 mm Jack

• Hardware Interface - USB

• Audio Wattage - 0.13 Watts

• Colour Screen - No

• Hardware Platform - Pc

• Power Source - Corded Electric

• Voltage - 5 Volts

• Item Weight - 1 kg 450 g

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A 3.5mm headphone connector on the microphone lets you listen to what you’re recording in real-time, with no latency delay. With the provided USB cable, just connect Yeti to your computer’s USB port, calibrate it with your operating system, and you’re ready to record. Yeti is a selfcontained vehicle that does not require the use of a driver.

FIFINE K678 USB Podcast Microphone

• Brand FIFINE

• Colour - Black

• Connector - USB Type-A

• ConnectivityTechnology - USB

• Power Source - Corded Electric

This USB-connected microphone can be directly connected to a laptop or desktop computer. On both

MAONO AU-902 USB CONDENSER PODCAST

MICROPHONE

• Brand - MAONO

• Colour - Black

• Connector - USB

• Connectivity Technology - USB

• Power Source - Corded Electric

Build a Strong Foundation Technical Assistance: 20Hz20kHz is a flat frequency. 44.1kHz/48kHz, 16-bit sampling rate the audio circuitry is specially engineered to focus on your speech while reducing background noise.

JBL COMMERCIAL CSUM10 COMPACT USB

MICROPHONE

• Brand - JBL Commercial

• Colour - Black

• Connector - USB

• Connectivity Technology - USB

• Power Source - Corded Electric

With omnidirectional and cardioid polar patterns, the JBL Commercial CSUM10 is a beautiful twin capsule condenser USB microphone. For the CSUM10, no drivers are required; simply plug the mic into your PC or Mac and begin recording.

BOYA BY-PM500 USB Microphone

• Brand- Boya

Windows and Mac computers, it combines professionalquality sound recording with the ease of plug-and-play USB connectivity.

MAONOAU-903 PORTABLE USB

MICRPHONE

• Brand- MAONO

• Colour - Black

• Connector - USB

• Connectivity Technology - USB

• Power Source - Corded Electric

MAONO 903 USB Microphone is ideal for podcast, meeting, video call, live stream, casual voiceover, and vlogging and comes in a back-pack compatible size that can be simply tucked away and carried anywhere.

• Connector - USB

• Connectivity Technology- USB

• Power Source - Corded Electric

• Compatible Devices - PC, Desktop, Smartphone, Mac, Type C-phone

USB condenser microphone for cellphones, compatible with most Type-C smartphones and PCs with USB ports. Youtubers, musicians, and podcasters will benefit from this.

BOYA BY-PM700 USB Computer Microphone

• Brand - BOYA

• Connector - USB

• Connectivity Technology - USB

• Power Source - Corded Electric

• Compatible Devices - Personal Computer, Tablet, SMARTPHONE

• Included Components- Package Content 1, BOYA BYPM700 Microphone 1, USB Cable 1, User Manual

• Generic Name – Condenser

• Item Weight -1 kg 100 g

• Manufacturer - Shenzhen Jiayz Photo Industrial., Ltd

• Country of Origin - China

The BOYA BY-PM700 is a USB condenser microphone that works with Windows, Mac, and smartphones that have a Type-C connector. BOYA BY-wide PM700’s frequency response and 24 bit/48 kHz resolution make it appropriate for a wide range of applications.

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ABHISHEK AGARWAL

A Leader With A Vision To Bring Technology To Life

ABHISHEK AGARWAL President – Judge India & Global Delivery at The Judge Group

Pvt. Ltd. The leadership panel and the President of the company, Mr. Abhishek Agarwal shared numerous lesserknown facts about the company and also shed some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will also encourage budding leaders to break the barriers and chase their dreams.

COMPANY PREFACE

Giving a detailed introduction of the company, Mr. Abhishek asserts, “In September 2016, The Judge Group launched Judge India Solutions to provide its clients with a high-quality alternative for IT consulting and Talent solutions. What started as a team of 17 employees emerged into a strong talent community of 500+ employees quickly. Judge India Solutions is a 100% subsidiary of The Judge Group, a seasoned international professional solutions provider with a legacy of 50+ years.

We provide solutions for prestigious global brands that include over 60 Fortune 100 companies. Within 6 years, we’re all set to pioneer the field of IT, Learning, e-Governance, and Talent Solutions. At Judge India Solutions, our primary strength lies in the people-powered and people-centric approach that helps us to deliver excellent results.”

A leader plays the biggest and most crucial role in the management of a company as they are the backbone of the same. Business Connect has been a great platform to introduce some outperforming ventures and their leaders to the world. Here we are with our exclusive edition of the month, ‘CEO of the Year 2022’ to give a tribute to all the inspiring leaders of the business world who are setting new standards in the market.

Our editorial team had an interesting and joyful virtual session with the leadership panel of Judge India Solutions

www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA
They say, “The leader is the one who, out of clutter, brings simplicity, out of discord, harmony, and out of the difficult, opportunity.”
30
Gulshan | Business Connect

THE DIFFERENTIATING ELEMENTS

“What differentiates us from others is our growth mindset, rewarding culture, and people-centric approach. Collaboration, Dependability, Empowerment, Perseverance, and Caring are values that define and shape our work culture and organizational decisions. At Judge, we believe in building a bond that goes beyond agreements and deadlines. We are committed to promoting diversity and inclusion through our hiring practices and day-today operations to build a workforce for the future.”- Mr. Abhishek Agarwal.

He also adds further, “We believe that change should start with our mindset and approach toward the people. To accelerate DEI culture, we are constantly on our toes to celebrate diversity on any occasion we can. We achieve this not only by training our employees with the tools they need but by encouraging and supporting them along the way. As a leading IT company, constant innovation is our attempt to make a positive difference in the industry. Whether it is through our products, services, or our operations, we are always on the lookout to establish a better way that optimizes growth and streamlines our processes. Moreover, as we call ourselves a people-powered organization, our people are our brand. Our core leadership has been hand-picked in a manner that they bring experience from diverse backgrounds and business expertise to the table, believe in a collaborative approach, and lead a progressive mindset. That’s what makes us uniquely qualified to run our business successfully.”

THE LEADERSHIP APPROACH

The team, at Judge India Solutions, believes in empowering each other and creating a workplace where everyone can work to their optimum potential. Communication, Collaboration, and Teamwork is their attempt at this approach. Mr. Abhishek quips, “We believe that there’s no right or wrong way to do any work but always a ‘better’ way, which we have to find by empowering each other. The immense growth that we have achieved is a testament to our unique leadership style.”

AWARDS & ACCOLADES

Awards of Judge India Solutions

• India’s Most Trusted Brand Award- International Brand Consulting Corporation (2022)

• Most Innovative Tech Company of the Year- Stevie International Business Awards (2021)

• Inspirational Performance During COVID-19 - SKOCH Awards (2021)

• Global Brand of the year”- Asia One (2021)

Awards of Abhishek Agarwal

• Achievement in Thought Leadership - Stevie International Business Awards (2022)

• CEO of the year (Information Technology): Top 50 Leaders of India - Bizox Media Network (2022)

• Top 15 staffing owners and operators to watch in 2021 - World Staffing Summit (2021)

• Executive of the Year- Business or Professional Services by Stevie International Business Awards (2021)

PARTING WORDS

Before signing off, the visionary shared some words of wisdom for the budding leaders out there by quoting,

31 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA
As an employee, you should bear the end-to-end responsibility of completing your tasks. This not only promotes a healthy environment but offers you a keen understanding of how to value feedback. To further enhance this quality, one should value implementing constructive feedback and focus on consistent growth and upskilling.”

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BUSINESS MAGAZINE on

Travel Why you should

solo at least once

For most of us, heading to one gorgeous destination after another with friends or family is one of the most exciting and rewarding experiences and laughs that can bind us for a lifetime. It seems going on vacation alone could be a less enriching experience; without our favourite people to share it with, how can it compare?

And yet many veteran travellers have an incredible memory, eyes opening solo trips, of glorious days when they set out alone and found and noticed things they might never have done otherwise.

Here are the 5 reasons why you should travel alone at least once in your life. Keep in mind that they are just five examples. You will be learning more than that while travelling solo.

#1. Independence & Empowerment.

Travelling with someone, whether with family & relatives or friends, one of the most challenging parts is making an important decision, including finding a perfect place for everyone to stay, what, where, when to eat, and where you all are going to shop, and more. It is quite possible that at some point, you may not like the decisions they made for you or vice versa.

Solo travel gives freedom, independence, and of course wanderlust. It will also let you create your own schedule of everything you want to do on those trips, including when and how you want to do it. Many solo travellers often talk about how empowered they feel after returning from a trip. They usually come back as a new person with a fresh perspective of life.

#2. Build Confidence.

Solo travelling is considered to be a brave endeavour. But I don’t think of going solo as brave. If you have proper research about your destination, you will be ready to handle anything that comes on your way. As you travel solo, being fully responsible for yourself, you will inevitably find just how capable you are. As you step out of your comfort zone, whether it’s by going to a restaurant alone or travelling solo to an unknown place, a place you are unfamiliar with culture and language, you will gain confidence. As you make every decision about trips, including meals, accommodation, and more, your confidence in your ability to make a decision will also enhance. Solo travel will give you opportunities to learn how to encounter various types of scenarios, which you are probably unfamiliar with now.

Tourism
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Remember, travelling solo isn’t about what others see in you it’s about what you see in yourself.

#3. Self-growth

Our brain’s autopilot is switched off when we confront new situations and environments. The world comes into sharper focus where we have to pay attention. On a solo trip, you will handle different kinds of situations day to day, it allows you to be more present at the moment.

It allows you to listen to your guts and control your emotions as well. Solo travelling frees you to reflect on your decisions and find more about yourself.

#4. Connections & New Friendships

One of the biggest misconceptions is that solo travel means loneliness. Although, everyone needs a bit of alone time, and some prefer alone. You can also make a friend on your journey from the first day. Travel can lead to exciting adventures and meaningful experiences with strangers that have a long-lasting impact. There are hundreds of apps available on the internet, allowing us to make connections with like-minded adventurers. Beyond apps, there are several solo travellers who you can meet at your destinations. They will automatically throw you into a social setting and opportunities to get to know other cultures.

#5. Freedom

I know many people who are not interested in solo travelling because they would rather travel with someone they know. I can’t say it is wrong with preferring group travel. However, trips with friends or family have a fallback as well. I hear that some cancel a trip because a friend or relative backed out at the last minute. It isn’t possible for someone to go with you every time you make a plan for adventure. Solo travel is very ultimate freedom as you can make a trip when you want, where you want within your budget. While you are travelling, you need to know what you are getting yourself into. On your solo trip, only one person you can rely on is you, which sometimes seems scary, but it’s also invigorating. So, the next time you get inspired to go on a trip and can’t find a friend to go with – I would recommend you, book your flight by yourself.

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Dhawal Shah

Founder

Furnitech’s models come with a perfect choice when it comes to design where there is a choice of over 100+ models that comes with 400 elegant fabric choices from the traditional to the modern world, romantic to elegant, with the potential mix and match alternatives to suit individuals’ tastes. Every offer resonates with the tastes of the customers.

The steady vision

The yearning is to emerge as ‘The Best Furniture Company’ in the space where the best defines the mission that reflects the proud past and their unwavering desire to develop future outlooks. As per Mr Dhawal Shah (MD), this is the ultimate mantra they live by and it drives them towards their established goal. Striving to ensure the clientage with a world-class product, it has been rendering the best return value to them accompanied with the best service across the industry. Mr Dhawal Shah conveyed, “At Furnitech, we believe everyone should live in a home they love. Through technology and innovation, we will

FURNITECH

Raising the bars of service standards in the industry…

Business Connect is in an exclusive tete-a-tete with Furnitech’s founder- Mr Dhawal Shah. He began his entrepreneurial journey at the age of 19 years only and since then, there has been no turning back. He has accumulated an extensive experience of 24 years in upholstered furniture manufacturing and ensuring substantial change across the industry. His voyage had been a challenging one where raising to prominence in an agro-based economy across an unorganized sector was an uphill climb.

After the incorporation of Furnitech Seating Systems (I) Pvt. Ltd., he scaled his venture as one of the largest manufacturing units for Upholstered Furniture with his utmost grit and perseverance. His expertise comes from his international trips and tie-ups with global partners that have always been pretty much keen to enter the Indian markets. Here and there, he has stormed his targeted market with International products and services. The most recent version of his Joint Venture, with the European Brand, Luxen Homes, from Turkey, from beautiful fabrics to an extraordinary living room range of Designer Furniture.

make it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10000 items across home furniture, furnishing, décor, home improvement, and more. Committed to delighting its customers every step of the way, we at Furnitech, will reinvent the way people shop for their homes - from product discovery to final delivery and thereafter.”

The X factor

For its Indian consumer base, they utilize cutting-edge technology to curate aesthetically appealing and flawlessly crafted furniture pieces that will suit the growing international trends yet with Indian prices. He has always believed in introducing the latest products, designs, materials, and concepts and changing the ways people live, by enhancing a good lifestyle. Customer satisfaction has always been their foremost priority since the establishment began working. Today, their clientele defines them simply as the best. So far, their identity

38 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA
Gulshan | Business Connect

has become one of the most reliable Upholstered Furniture manufacturers and exporters in the country and the number 1 choice for sofas.

If Furnitech has grown into an organization with 300+ employees and 50+ artisans, the dedication and perseverance shown by Mr Shah are worth many praises for sure.

The craftsmen associated with Furnitech are well-equipped with the profound knowledge that has been passed down through generations from fathers to sons. Driven by their high-tech production facilities that are committed to minimizing the risks of transport damage, they can provide swift deliveries to their customers. Moreover, they have even developed innovative lightweight packaging specially designed for particular destinations where small consignments are to be sent by road, rail or air. Fabrication, carpentry, upholstery and assembly are their manufacturing departments that play a key role in the formation of better operations. Owing to the sheer emphasis on quality, Furnitech Seating Systems (INDIA) Pvt. Ltd. has established a well-developed QC department to check the quality of the goods before dispatch. A well-curated Research & Development process allows them to create new designs as well as improve them to stay competitive across the market. “Housing a wide range of fine furniture, FURNITECH is known for its exclusively selective range of raw materials that are chosen as per their durability and effectiveness in terms of quality and design over a long period. For that reason, most of the imported raw materials are produced using materials that go through stringent stress processing. Our edge is the accommodation of our customer’s specifications,” claims Dhawal Shah.

A bit more of why you should consider them…

• Well-trained and experienced team that helps the customers to select their customized products from the direct Manufacturing company, having over 24 years of experience and having delivered over a million seats across the country today. Every Product is Made in its manufacturing factory.

• Product knowledge and domain expertise over 24 years. PPS- Product, Price and Support remain our main pillars.

• Customer service owing to in-depth product and market knowledge choice of design and styles and materials.

• IN-HOUSE DESIGN CAPABILITIES on both external design and internal construction that allows product customisation, for every customer to get what suits his unique home. We also have Unique Software to allow customers to design their space with the Furnitech range.

• Sustainable design and Eco-friendly materials are used. Everything we use can be Reused / Recycled.

• High-quality, superior finish and long-lasting ergonomic design products.

• Wide network of Display centres across India through channel partners, that will help you, touch, and feel the products and assure you of the best service.

• The virtual product Look and Feel, via AR/ VR support. We also do provide a glimpse of the product through video calls with appointments taken from the customer.

• Product portfolio is present in the form of video format. Every product has a detailed video description and is uploaded on youtube that talks of product maintenance and warranties. They also rely on video calls to ensure a fruitful deal.

• Dedicated logistics team to help them deliver the products safely to client’s Doorsteps.

Innovation during the pandemic

Owing to their IRIS and Signature collections, they developed the best living rooms/spaces during the covid-induced pandemic in 2022. These were some of the most sought-after offerings made by them throughout those challenging times.

“We acknowledge the fact that families love to relax together in a room filled with comfortable furniture. That is where we have been, and will always be... from being huddled around, a radio being kicked back in front of a giant flat screen, to completing your Education to partying with your friends, we strive to help them curate the lively spaces.

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SHLOKA AMBANI & MANITI SHAH THE WOMEN BEHIND CONNECTFOR, PROVIDING RESOURCE SOLUTIONS IN SOCIAL SECTOR

Leading as the Co-founders, Shloka Ambani & Maniti Shah are the women behind the platform successfully connecting NGOs with volunteers and creating structure within the Indian development sector. Shloka holds a Master’s Degree in Law, Anthropology, and Society from the London School of Economics and Political Science & Maniti a Master’s Degree in Business Administration and Management from Imperial College, London. They both credit their educational journeys to steer them toward the roles of being business leaders, innovators, counselors, caregivers, and guides among others.

Counted among the visionaries and an inspiring woman entrepreneur, Shloka has served 7.5 years in the industry and holds a Master’s Degree in Law, Anthropology, and Society from the London School of Economics and Political Science and a Bachelor’s degree in Anthropology from Princeton University. While Maniti had been in the industry for the last 6.5 years and holds a Master’s Degree in Business Administration and Management from Imperial College, London, and a Bachelor’s Degree in Biomedical Sciences - focused stream: Pharmacology from the University of London. They both had always wished to make an impact on the nation’s future. They are passionate, result-oriented, compassionate, innovative, growth-focused risk-taker, and self-made woman entrepreneurs.

Talking about the motivation behind the inception of ConnectFor, the inspiring lady, Shloka stated – “There was a big gap in the social sector between the NGOs that did amazing work and their ability to access quality human resources because of their lack of funding and awareness.

“We realized that there was a big opportunity in matching people who would give their talent and time to non-profits to help them improve the efficacy of their work and we wanted to create an easy and convenient way for people to reach out and volunteer – that’s how ConnectFor was born”, Maniti further added.

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Maniti Shah Co-founders Shloka Ambani Co-founders

Relentlessly working with more than 500+* NGOs across India, the initiative has engaged 39,000+* volunteers who have volunteered for more than 13,000+* hours. Through the efforts of volunteers, ConnectFor has helped NGOs save over 50 Million* since its inception. This value has been analytically measured.

The Unique Work Strategy

Here, the idea is to have people use their skills on a pro bono basis to work with non-profits to allow them to use their funds to execute their programs to maximize their impact on their beneficiaries. By doing this, ConnectFor is focused on creating a sustainable pipeline of human resources while also simultaneously skilling them, and the organizations they work with. They believe that this is truly a win-win for a cause, meaning that non-profits make a much lower spend on talent allowing them to free up their funds for beneficiary interaction, which usually allows their scope of impact to grow. This means that for the most part the number of people getting skilled/educated/uplifted and more importantly increasing the number of people who can become contributing and working participants of the global economy.

Significance of Innovation, Technology, & Integrity

Technology, innovation, and integrity play a vital role in the overall operations. ConnectFor is a technology platform, that is using an innovative matchmaking algorithm to find and serve people with volunteering opportunities that are only suited to their talent and convenience. The organization relies entirely on the integrity of the volunteers and nonprofits to see through a completed match with the ultimate goal of creating impact towards a large cause. This has been disruptive in an industry that largely depended on funds, donors, and fundraising as it allows for smaller non-profits to also have access to extremely talented human resources, and for people to discover causes and non-profits they may not have otherwise encountered.

Dealing with the Unpredicted Pandemic

During this challenging time, ConnectFor made a vital shift, moving to an entirely virtual volunteering model. Through this, they successfully implemented many new projects that led them to their ultimate goal of generating impact for

A Glimpse of the Initiative

A CSR project by the Rosy Blue Foundation, ConnectFor is actively working to contribute to the developmental sector by facilitating engagement of the volunteering community, building capacity, and creating value-added services for NGOs.

It is a one-stop platform for volunteers who can donate their time and skill. Bridging the gap between volunteers, NGOs, and corporates, the platform helps passionate contributors find the right NGOs for volunteering opportunities with an aim to provide comprehensive resource solutions for the social sector by creating symbiosis amongst NGOs, volunteers, and corporates and adding value and structure to these Associations.

their NGO Partners by providing them with volunteers at a time when they needed support the most. It has helped many people access non-profits from the comfort and safety of their own homes while ensuring NGOs are consistently being upskilled and building capacity to optimize these new ways of working.

ConnectFor’s Future Outlook

As the initiative is on the brink of scalability and growth, they want to ensure that they don’t spread too thin and continue to create as much value while catering to larger volumes. They are more focused on building a strong team of capable leaders who believe in their vision and goals and take them forward. They are steadily investing in building a more robust online tool for volunteer management, to help track every contributor’s journey and impact real-time and looking at leveraging their position as aggregators for Nonprofit organizations and seeing how ConnectFor can expand its scope beyond volunteering.

Take on Women Leadership & their Participation in the Entrepreneurial Ecosystem

Women navigate all aspects of life- power structures in professional and domestic situations, constant change, ability to adapt. This is the perfect time for female powers to create these structures now, and lead them rather than navigate them.

Women are always innovating – whether in their roles as home-makers or entrepreneurs or anything in between. Typically, any woman is capable of incredible multi-tasking and also handling many relationships and responsibilities. They are familiar with issues that affect both home and industry, so it is only natural that women come up with their unique problem-solving multi-tasking skill sets and use them as tools to become successful entrepreneurs.

Women leaders are resilient and adaptable, and these traits in a leader are vital to the survival and growth of a business in changing times! The only limitations are the ones women place on themselves – there’s a whole wide world of opportunities waiting to be realized! Also, women are rooting for other women to succeed, collaboration is vital to success.

43 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA

NEVER PUT YOUR WALLET IN YOUR BACK POCKET, HERE IS WHY!

People most frequently carry their wallets in their back pockets, where they also keep their change. But many people now find themselves without access to their wallets at crucial times because of this seemingly harmless practise.

We’ve all made the mistake of putting our wallets in our back pockets, but doing so has some significant risks. You probably didn’t realise why you shouldn’t place your wallet in your back pocket until you read this piece.

Top 10 Reasons why you should never put your wallet in your back pocket

01. Over Time, This May Lead to Spine, Neck, and Back Problems:

When you keep your wallet in your back pocket, you could be damaging the vertebrae in your lower back; this may cause serious health issues that are hard to treat. Because our bodies weren’t made to carry around extra weight on its sides, it can be dangerous putting a wallet in your back pocket.

This is because shifting your weight on one side of your body can cause major health problems, especially in your spine and neck that are difficult to cure. A better option would be to find a place other than your back pocket for your wallet.

02. A Wallet Can affect Your Sitting Posture:

If you put your wallet in your back pocket, you could be damaging your posture. Doing this may take away the ability to maintain good posture and balance. Many people have been known to have problems with their spine and lower back because of this bad habit.

If you regularly put a wallet in your back pocket, it is only a matter of time before you start having severe issues with it. The best option is to avoid putting extra weight on your spine and neck as much as possible.

03. A Wallet Can Increase Your Risk of Hip and Knee Injuries:

Keeping your wallet in your back pocket can make you bend over more to compensate. This may cause severe issues with your hip and knee because it will disturb the natural curves of your legs and stretch out the ligaments.

This can cause strain to both sides of your legs, which is why it is a bad practice that should be avoided.

04. It Can Cause Your Pants to Fade:

When you have a wallet in your back pocket, it will rub against the material of your pants constantly. This can cause your pants to wear down and fade because of the friction created by this constant rubbing motion.

This is why it is better to avoid putting it in your back pocket, especially if you have expensive clothing that you want to look good for a long time. Always try to avoid putting extra weight on your back pockets as much as possible because they are not designed to carry around things like that.

05. It Can Lead to Rashes:

When you have a wallet in your back pocket, it can create friction on your skin that can lead to rashes. This is because the wallet’s material will rub against your skin and cause inflammation. This can lead to exposed nerves and an increased risk of developing a rash.

Avoid putting your wallet in your back pocket because it could lead to potential health issues that are hard to treat. Always ensure that whatever you put in your back pocket will not fall out or interfere with whatever you’re doing at that time. If it does, then be sure not to put anything else there either, because it will just be a mess.

06. A back pocket wallet is way easier to pickpocket: Most people have wallets in their back pockets because it’s the most convenient place to store them. However, this is one of the worst places to put a wallet because pickpockets can easily reach into your pocket and take it without you even knowing.

They may be able to steal all of your credit cards and other important documents. That is why you should avoid putting anything small or big in your back pockets.

07. It Can Make You Feel Fat:

Most people who keep their wallets in their back pockets feel fat and chunky. That is because the wallet will hang from your back pocket and rub against your pants. This can cause you to feel embarrassed and uncomfortable, so you should avoid putting anything in your back pocket at all costs.

If you want to put anything small in your back pocket, try putting it in a different place. Your pants will not get damaged by this action, and you won’t have any problems that make you feel uncomfortable or embarrassed.

08. It Can Put a Strain on Your Wallet:

If you put your wallet in your back pocket, this can put a strain on the material of your wallet and cause it to break or even tear. This is because the pouch where you keep your wallet will take up more space than it should, making it harder for the material to take the weight being put on it.

This may happen when you are climbing stairs or doing any other activity that causes a lot of weight to be placed on one side of your body. If this happens, then try and make sure that you only put something in your back pocket if it’s small enough not to cause problems in the long run.

Lifestyle 46 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA 47 www.businessconnectindia.in | Vol. 5| Special Edition March 2023 INDIA

09. Wallet in back pocket causes back problems: Keeping your wallet in your back pocket is the wrong way to store money because it causes back problems. This is because the wallet’s weight will be on one side of your spine, which can lead to constant issues with the body. The best way to prevent these issues is by constantly trying to avoid putting anything heavy in your back pocket.

This applies even if you use a wallet designed to keep cash and cards in it because it could still lead to severe problems. Some people are used to having their wallets in their back pockets and only notice trouble in their back after years of such practice.

10. Wallet in the back pocket can cause spinal degeneration:

Because of its convenience, you should also be aware that it can cause spinal degeneration if you keep a wallet in your back pocket. This happens because the weight being put on one side of your spine in your back pocket can lead to pressure on specific nerves, which can cause a lot of issues.

Conclusion:

You should avoid putting anything heavy in your back pocket at all costs. If you want to put something small there, try and find a different place that’s not on the side of your pants, like using the other pockets or a handbag. It won’t adversely affect your wallet and will prevent many health concerns.

What you should do instead of keeping your wallet in your back pocket

If you want to prevent the risks of keeping a wallet in your back pocket, try to find a different place to put it. Some people put them in their front pocket, which is one of the best solutions because it prevents any problems.

It also makes it easy for you to take out the wallet when you need something, and it doesn’t interfere with whatever you’re doing. Other solutions are also to consider, like using a money clip or a bag to carry around your items. The size will be reduced, and this will cause less strain on the joints of your body.

In conclusion, there are many issues that can occur when you keep a wallet in your back pocket because of the strain it can put on your body. A wallet should be used to store items and documents like credit cards, debit cards, bank statements, etc. This is especially true if you keep your wallet in your back pocket because anything else could cause serious problems.

So, if you want to avoid the issues of keeping a wallet in your back pocket, try and find another place to put it at all costs. People use many other sites to keep their wallets, like putting them in their pants’ front or side pockets or using a bag to carry around their personal belongings.

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A newage venture revamping the business simulation world…

NOORJAX

The organization highlighted here started its inspiring journey from multiple freelancing platforms and finally got registered in Estonia and Chile in 2019. The star of the story is Felipe Haro who is Simulation Modeling evangelist and the Founder of Noorjax Consulting. Quite a unique name, right? Well, he named his very first venture based on an old game invented by him when he was just seven years old! What compelled us to highlight Noorjax’s success story in this exclusive edition was how it defeated adversaries with sheer perseverance and tenacity with an unwavering focus on strategy and teamwork.

As we sat down for a tete-a-tete with Felipe Haro, we touched on several aspects of the company’s business portfolio. We believe this spectacular narrative of Felipe Haro and his entrepreneurial venture will amaze our global aficionado in the most sophisticated manner.

MEET THE BRAIN BEHIND NOORJAX

Felipe Haro is the Founding Head of Noorjax Consulting and was heavily involved in simulation models during the early 2000s. Gradually, he developed a great level of interest in AnyLogic while working for PwC in 2013. His entrepreneurial voyage commenced in 2017 by establishing Noorjax Consulting after leaving a high-heeled job at Amazon. The firm began working as an independent consultancy performing simulation models across various freelancing platforms. It started supporting students, SMEs, government agencies and other establishments with a diverse range of applications. Delivering excellence via his AnyLogic

inclination, he came under the spotlight, especially through his online courses. Also, his presence stimulated intensive collaboration in the community since he became active in the niche market.

A VIBRANT INTRO

Revolving around the concept of simulation models that solve a variety of issues across manufacturing, supply chain, logistics, healthcare, etc, Noorjax has become a reliable consulting partner for its targeted audience. Prominently, they are dealing with complexities of Road Planning, Airports, Manufacturing, Mining, Strategy, Public Transportation, Customer Service, Fluid Logistics, Supply Chain, Optimization, People Behaviour, Artificial Intelligence, Policy Advisory, Power Consumption, Market Dynamics, etc.

Moreover, Noorjax also has a subsidiaryNoorjax Teachable which is a learning academy where they have over 15 different courses curated exclusively for simulation modeling fanatics, students and professionals.

THE INTRINSIC VISION

As a boutique consulting firm, they aim to deliver value with their lightweight solutions at a swift pace compared to the competitive scenario at a better quality level. A few of the key highlights of the vision proposed by Haro are as follows-

• Outperforming the rest

• Result-driven approach before the promised deadline

• Quality products despite facing losses

• Standing up to the promises

• Customer centricity

• Adding substantial value to the client’s endeavours

THE PROMINENCE OF R&D

Felipe asserted that out of several factors, what he believes any business is a success is the value one adds in favor of the organization. In this respect, R&D plays an essential role where any employee can learn new things and bring considerable value to the organization. He elaborates on this topic saying, “When an employee doesn’t have a lot to do, it’s a great moment to do some R&D and I want them to decide on what they want to work on, giving them a few options if they don’t really know. This allows them to provide significant value to the company with new products or features.” Though the process may not yield something extraordinarily successful, the process of trying to understand a concept while diving into the deep waters is what induces self-

growth and skill improvement. Even if things don’t turn out as expected, at least the employee got the chance to improve themselves at professional levels which indirectly fuels the growth quotient of any organization, continues the leader.

LEADERSHIP KNACK

What drives Felipe as a leader is his philosophical attitude which has different facets. He opines that one must know his team properly acknowledging their expectations and aspirations from the organization. Also, supporting and encouraging them to learn new skills and allowing them to nurture themselves into their best possible version- whether they associate with the company in the future or not- is quite important.

“Throughout my journey as a leader, I want to guide my employees through their respective careers. I want to remove any sort of fear in communication, which means that if a member of the team wants to leave, for example, I want to be the first one supporting their decision. I would love to see them becoming successful in better positions, expanding their wings across the skies of exemplary success. While maintaining high standards, I wish to see people associated with me explore their hidden talents as I avidly believe in holistic growth and development.”

THE CULTURAL PRINCIPLES

The values ingrained in the culture of Noorjax are simple but stern. Here, people are expected to work according to their own delivery promises. Work like crazy if you lag, and relax if you outperform! Taking some time off for yourself, traveling to different places,

being true to your words, possessing a customer-centric attitude, striving to offer the best customer experiences as well as value, etc., are the key highlights of Noorjar’s work culture. “ Well, frankly speaking, I don’t believe in company culture at the end of the day. The company is just an exchange and the employee should never be entitled to anything, and the company shouldn’t be entitled to the employee’s loyalty,” revealed the dynamo of his views on the work culture of a company.

THE PARTING NOTE BY THE FOUNDER

Felipe began his journey from scratch. He started with zero networks where no one knew him or held his hand to support him. Despite that, he sustained the challenging times and emerged to carve a formidable identity of his own in his niche domain. About his journey so far, he conveyed, “ I just have fun doing what I do and I don’t want to stop having fun. I will let the company grow at its own pace without slaving myself into a path of greediness. But I want in 50 years to be as big as PwC…. But I’m patient, there’s no rush and I will grow by adapting to whatever changes in this uncertain world.”

A TOKEN OF ADVICE TO THE BUDDING ENTREPRENEURS

“Patience and consistency are what matters the most. What I like as a concept that I took from a friend Gabriel Furman, who is a leadership coach, is the idea of the power of the imperfect action, or in other words “don’t wait for the right times to come, start with actions today, and embrace the mistakes you might make along the way”

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FELIPE HARO-Founding Head Gulshan | Business Connect

Being an entrepreneur is consistently a sensitive exercise in careful control. Each progression you take ought to be very much idea ahead of time in light of the fact that an off-base advance can be a misfortune for your prosperity. Entrepreneurs will in general make a solid effort to make sure about gatherings with investors. It for the most part takes a blend of good focusing on, constancy, and finding a route in.

Give it a read through in light of the fact that it will be dependent upon you to keep away from such mistakes

Requesting to have an agreement marked before sharing data

Most investors have a strategy not to consent to non-exposure arrangements. For what reason would you need to place an obstacle in the method of having the option to associate with an investor? On the off chance that you have something exceptionally classified, don’t share it. When you send a pitch deck, you ought to accept that it will be shared all the more comprehensively.

The reason for a pitch deck is to produce enthusiasm between a speculator and an organization—not to give a profound plunge, which would ordinarily occur during the tirelessness procedure.

Pitch to inappropriate investors

Numerous entrepreneurs feel that it is a smart thought to pitch their organizations to all investors they meet. By putting forth attempts to build their chances, numerous startup proprietors burn through their time and the hour of the investors by pitching to individuals, who are not keen on putting resources into their specialty. Before you meet with the speculators – do your exploration!

Indicating that your business has no feeble sides and no opposition

Beginning phase organizations are helpless and investors realize that. By introducing the possibility that you have no frail sides in your startup, no opposition or no significant issues to fathom can give an inappropriate message – or you don’t have a clue what is happening in your business, in your specialty and market, or you decided not to speak the truth about it. Both are not working in support of yourself. Now and then showing that your start-up has no downside prompts a disadvantage. individuals in the market know about a few things so absolutely never attempt to act prevalent, individuals would make your image known so sell just the right information.

Absence of Planning and long – term procedure

The absence of a reasonable procedure for the future or introducing ridiculous desires can be taken as a major weakness by most financial specialists. The investors need to know your desires: where your organization is going, how it will develop, and where it will be in 5 – 10 years.

Offering muddled responses

It is probably going to be posed a few inquiries by investors previously, during, and after your pitch. The exact opposite thing that a financial specialist needs to hear is an indistinct, confounding, or even terrible answer. Remain centered and ensure that you comprehend the inquiry directly before you begin answering. In the event that you have an issue with understanding the inquiry, don’t spare a moment to ask – this isn’t an issue, the difficulty comes on the off chance that you answer incongruously.

Expressing there is no opposition.

This is a violation of social norms that prompts investors to figure you may not know about what you’re facing. Rivalry exists all over and isn’t limited by geology or what you just observe with the unaided eye. The serious scene can be comprised of existing organizations or new companies that are being brought forth in a lab someplace. Indeed, even the most problematic new businesses seek dollars or mindshare that is at present being coordinated somewhere else. You ought to comprehend the options your client has for your item or support and have the option to express why they are in an ideal situation changing their conduct.

All Words With No Supporting demonstration

This is one thing that disheartens a speculator very quickly. Being the pleased proprietor of business thought, you should consider the best of your idea. In any case, making wild suspicions with no particular information to back your cases up, isn’t the best approach to do it. In the event that your startup has an adequate history, consistently convey your numbers with you and, if conceivable, attempt to remember them. Then again, if your startup thought is still in its early stages stage, guarantee that you talk dependent on your figures/presumptions on what others are doing in your industry.

Not investigating the Investors

This is the most widely recognized slip-up beginning phase new companies do, planning for the pitch likewise incorporates exploring the correct investors whom the pitch is for. You need to comprehend what sort of speculations they make, in which segments/ businesses do they normally contribute, which parts of an endeavor intrigues them more, and so on. On the off chance that you know the financial specialist, you can take a shot at your deck and pitch as needs to be to suit their desires. It might likewise prompt a migraine if later you understand that the investors are crazy and couldn’t care less about you and your undertaking by any stretch of the imagination. So be astute in picking the correct investors for you, don’t surge.

Endeavoring to compel quick Feedback.

Attempting to constrain possible investors to give you a quick reaction or input is another basic misstep numerous entrepreneurs are liable of when pitching their business. Truth be told, most first-time entrepreneurs wrongly want to know their destiny very quickly after they wrap up their business. It’s significant for you to recall that your venture is at any rate qualified for a couple of days to process and perhaps do a little certainty finding of your introduction before settling on a choice. Additionally, in the event that there was more than one individual at the introduction, at that point they would definitely need to set aside some effort to reconvene so as to evaluate your business together.

“It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So plan for that.”

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Neetu Singh

The lady with the indomitable spirits, redefining the fashion annotation

Pioneering the change in the society, breaking every societal stereotypes, Neetu Singh ,Founder &MD of Sini Group of Companies has made the world stand up and take note of her. In an exclusive coffee-table conversation with our team, Neetu Singh revealed various facets of her extraordinary journey as an entrepreneur. A Post Graduate in Physics from Delhi University, Neetu had no prior professional experience before embarking upon this tumultuous journey in 2005. Her perseverance so far has been nothing but phenomenal, on her way to excellence, redefining and transforming the lives of thousands of women while scaling new heights.. Beginning with training

the underprivileged artisans, especially women, she has dedicated her services to enhance their respective skills. She commenced designing fashion accessories and garments while establishing a platform for facilitating the women artisans toward better growth across domestic and international markets. As her endeavour, showcasing and selling magnificent handicraft jewellery, fashion accessories and garments started getting appreciated, her entrepreneurial venture was ready for the take off.. Eventually, the popularity of her products- fashion accessories and garments- led to the official launch of her personalized brand- SINI in Birmingham, UK, in 2011. Her aspirations to be fixated on meeting the global, traditional and contemporary fashion trends in India and worldwide and to keep pace with the constantly changing global trends, she pursued graduation in Fashion Designing.

Her focus has always been on making a positive impact on the lives of underprivileged women in society. Empowering them financially while providing them immense exposure in their respective fields, Mrs Neetu has been scaling greater heights and these major happenings turned her life into something that many people only dream of. Later, to cater the specialized segments, Sini got diversified into SINI JEWELS, SINI DESIGNS, SINI LIFESTYLE and SINI FOUNDATION.

Today, SINI has placed itself among a few well-established names offering superior products that come at competitive pricing, timely delivery & value additions as per the need of the hour. “We are

always in ‘the know’ of the customer pulse where we convert their mental images into the living reality at SINI. For us, USP has been the emotion that it unveils with every product line,” conversed Neetu.

LEADERSHIP INSIGHTS

When we view her entrepreneurial streak since her early career, the terms that we find most relatable are resilience, endurance, perseverance and commitment. Even as a wife and mother of two, she managed to make a perfect worklife balance in her work where she redefined the definition of a businesswoman. Her journey is self-driven, enlightening and rewarding in innumerable ways. What is the biggest amazement is the fact that with no professional degree in fashion, no prior work experience and no business background, she accomplished resounding success while being experimental at every step she took.

I firmly believe that my journey is my biggest GURU that taught me a valuable lesson of never giving up on our endeavours at any cost. Needless to mention, it is my success mantra of course! My big ambitions and craving for global eminence helped me stand where I am today- creating a brand name. My brand’s identity is all about- ‘Inspired from India, Crafted for the World’. With time, I have become steadfast in upholding my mission of women empowerment and extraordinary job opportunities for female folks,” enunciated the leading lady.

The leadership has driven her to rise above her personal gains, redefining and transforming the lives of thousands of women while carving a reputation as a pioneer of change across society. In order to bring substantial change in her targeted

industry, Neetu has broken different societal stereotypes. She leads her team of female folks with a fortitude that heavily empowers women via her different ventures under the SINI Group. Undeniably, her dedication and passion have taken her to greater heights while enabling her to dispense employment opportunities to over 5000 artisans across Indian cities.

DEALING WITH THE COVID-19 CRISIS

Neetu acknowledged that India’s economy was utterly disrupted when covid-19 hit the whole world. She took up these challenges head-on and as per the market demand manufactured three layered cotton masks in the factory and ensured a free cost mark drive across the country. Her noble intent to contribute to protecting the frontline Corona Warriors has been appreciated by various luminaries. In line with this intent, she also launched Personal Protective Equipment adhering to stringent quality control and certification. Hospitals were offered PPE kits and upcycled cotton masks at quite nominal prices.

Neetu is seen as a precursor of connecting the creativity of talented Indian artisans to the International markets. At every turn of her business, she never fails to gear herself up to make a difference. Owing to this determination only, she exports the garments and fashion accessories manufactured by her team of artisans and weavers to the countries such as USA, Canada, Europe, Australia etc. Her ventures and efforts have been able to generate a considerable source of income for the artisans. Undoubtedly, her work has been ensuring foreign revenue and thus contributing in the Indian economy.

ACCOMPLISHMENTS TO BOAST OFF

Neetu Singh is a proud recipient of many awards at both national and international level. The insurmountable success witnessed by her has been the result of her ideology that says- ‘Belief in self’ and her steadfast commitment to her goals.

“To achieve something truly transformational is to be different in what you offer while being your own role model,” enunciated the entrepreneur.

Her prowess and phenomenality have been well recognized and she has been awarded with, ‘Times Power Women Award, 2020’, Asia’s Greatest Emerging Leaders 2018 by Indo- Singapore Business and Social Forum, Asia One Magazine and URS Media, Top Women Entrepreneurs in Art, Craft & Design by Women Entrepreneur India, Most Valuable Jewellery Designer and Entrepreneur 2017 by Network 7 Media Group, State Award for Master Craftsperson by Govt. Of National Capital Territory of Delhi, featured in EMERGENCE OF NEW ENTREPRENEURS OF INDIA - a book on gender studies. And in the upcoming years, many more achievements are on her way that speak in of her inspiring journey.

THE PARTING WORDS

Neetu cocludes her conversation by saying that there is no job below dignity if one person possesses a positive thought process. Driven by this philosophy, Neetu, the leading lady sets high targets for herself as well as for her team. And what sets her apart from the rest and propels her to achieve more feats is her desire, energy and commitment to do something meaningful for the poor and underprivileged section of society, especially the women. While addressing the commonalities, she maintains “Education and specialized degrees are important, but your skills are innate, and no one can stop you from utilizing them and turning them into your livelihood”.

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Kajal Dobhal | Business Connect

Today, with over 2.3 billion monthly active users and 300 hours of video posted per minute, YouTube is now the second-largest social networking site. YouTube is evergreen. It grows over time, you can monetize it, and it has a lot of power. YouTube is a powerful tool that you can use to your advantage. You can also make the YouTube algorithm work for you. If you implement these strategies and tactics, the YouTube algorithm will reward you with more views and subscribers, increasing your revenue per video and engagement with your content on and off YouTube. What is the goal of YouTube’s algorithm?

YouTube’s algorithm is designed to discover the most shared and watched content across the platform and to optimize the sharing of that content across YouTube. The primary goal of YouTube’s algorithm is to ensure that videos that get a lot of views are uploaded. As your viewers become accustomed to watching your videos, they will share them more often. However, part of what is happening behind the scenes on YouTube is a more sophisticated form of optimization.

THE ALGORITHM’S GOALS ARE TWO-FOLD:

• Find the right video for each viewer: The algorithm is constantly working to understand how different viewers find videos on YouTube to make recommendations more accurately. For example, suppose you are creating a series of videos that share the same topic or topic area. In that case, the algorithm will know what type of video is most likely shared across YouTube and adjust its recommendations accordingly.

• Remind viewers to watch again:

YouTube wants your content to be among uploaded videos that viewers want to watch repeatedly. An uploaded video’s goal is to remain on a viewer’s ‘watch list’ for as long as possible.

How Does the YouTube Algorithm Work For You?

There are six different sites on YouTube where you may find videos. YouTube has a well-defined AI-based algorithm that determines how videos will appear in these six categories to best suit viewers’ interests.

1. Search Results:

The first site the algorithm looks at is the search results. YouTube is constantly looking for videos that people are searching for on a wide variety of topics relevant to what you are posting your video on, but also in how you are posting it. Make sure your video appears as a result in the search results.

• Create engaging content: Use keywords that people search for.

• Add tags: Use the labels of your video, so they appear in relevant searches.

• Optimize your title: Use the best keywords that describe your video.

• Add annotations: Add annotations to your video, so they appear in related searches.

2. Recommended Streams:

The second site the algorithm looks at is the recommended videos page. First, your video will appear on several lists of related video s. Next, it will move to a recommendation system that looks at past performance. The algorithm’s initial recommendation is based on the viewer’s previous viewing history. The following questions assist YouTube in selecting videos that are specifically picked for the happiness of its viewers

• What kinds of videos have they previously viewed?

• Do they spend most of their time listening to music?

• Do they keep up with vlogs?

• What networks do they typically view videos on?

3. Notifications:

The third site the algorithm looks at is the notifications page. The algorithm assesses the content a user is watching. For example, if you are showing a video at the same time as other videos that it identifies as similar, your content will not be ranked highly. The algorithm will make recommendations to its users based on what they watch throughout their daily lives and how often they view these videos.

4. Channel Subscriptions:

The fourth site the algorithm looks at is the subscriptions page. YouTube considers whether many subscribers have subscribed to a channel to your channel or if it continues to be subscribed as you post more content. The algorithm looks at subscriber growth on your track and whether or not it is growing one day after posting your video. The algorithm looks at how many new users you are getting daily and how much your audience is engaged with your content:

• YouTube will increase your video’s ranking if people watch for longer than 30 seconds.

• If people are watching from a country, you are not in, YouTube will increase your video’s ranking.

• If people are watching to the end of your video, YouTube will increase your video’s ranking.

5. Trending Streams:

The algorithm looks at trending streams and other streams similar to your content. This is an update of the algorithm’s initial recommendation based on similarities between video contents. The algorithm looks at how the videos correlate on social websites like Twitter, Facebook, YouTube, and blogs, as well as several other factors such as how popular they are in different countries and information about what kind of content they are showing.

6. YouTube Home Page:

The YouTube home page is a collection of the other sites that YouTube looks at. First, it will look at the search results. Next, it will look at trending videos or videos that are similar to your own. It will then look at subscriptions to channels identical to yours, and finally, the algorithm looks to see how your content relates and correlates with those of other users you might befriend.

Recently, YouTube has changed its algorithm again based on analyzing and tracking user behavior. They discovered that users prefer recommendations for more engaging content, which is why the new algorithm focuses on what viewers are likely to watch next in their “watch time” rather than just looking at video views early on in the video lifecycle.

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