The Most Influential Business Leaders to Follow 2022 by Business Connect

Vol-4 | Special Edition | June 2022 | 499/-

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INFLUENCING THE QUALITY OF LIFE; LEADERS MAKING A LASTING IMPACT… If your persona or action inspires others to put in their best efforts, then believe me- you are a leader. At its core, an impactful leader is always driven by an inner craving to serve others. I guess these two lines have made the theme of this latest edition crystal clear. Yes, influential leadership that stimulates transformational changes is the focus. Valuable change! A change at the ground level for individuals as well as systems and exclusive styles is under the spotlight of this exceptional edition where the inspiring philosophies shared by different business leaders will help you hone your insights into the subject. As Business Connect has been designed to feature the entrepreneurial buzz while recognizing the persistence of business leaders, how come we do not dedicate a special issue to the phenomenality of such torchbearers. Hence, The Most Influential Business Leaders to follow 2022- has been formulated for the conferral of some diligent and resilient leaders whose success stories amazed us the most. Hailing from different industries, the leaders featured here have revealed some ‘soulsearching’ insights that will move the entrepreneurs to their core. Our team’s assiduity has been the motive force behind the making of this publication that asserts the prominence of quality, productivity, teamwork, customer-centricity and a lot more. And, the leaders here have nothing but to showcase how the above-mentioned aspects can make a huge difference to the community. Resonating with such similar facets, the overall vignette of a pioneering leader- Ajay Malik who is the CEO of Secomind AI- was found to be the perfect profile to be highlighted on the cover page. It is an AI as a Service company where vision is to augment the capabilities of machines as well as people. And here, Ajay has proved his competencies as a stunning leader and established an unwavering mission to bring the change that is feasible for better business prospects. We assert that his leadership style could prove to be a motivational capsule for those who are seeking entrepreneurial motivation. Just dive into this cover story to uncover different aspects of this newage venture and the inspiring leadership portrayed by Ajay Malik. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

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Cover Story

Ajay Malik CEO

10 Page no.

AJAY MALIK

DRIVING NECESSARY AI TRANSFORMATIONS FOR AN ELEVATED ERA

Contents SUCCESS STORY Craig Federighi : A key driving force behind Apple’s Whopping Growth

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

AURIGA BRANDS Shubh Chauhan The Young, Promising, Innovative 19-Year-Old Entrepreneur Spearheading Auriga to New Heights

CANOPUS MEDIA Accelerating Business Growth under the Wise Supervision of Visionary and Fierce Leader Padmakar Phad

CULTURE 4 Tips To Drive Diversity and Inclusion at your workplace

GETRAISE GROUP Connecting Business Need With Next Information Technologies

SINESS NEED ORMATION OGIES

re than delight our lives more n agent for social ech startups need out and make a at impact them

“

eeped into different aspects s every company assistance molds the global economic s in sustaining it. Although tor, still at a very early stage ch Pvt. Ltd. And Getraise h a leading position in the O has been putting his best

ence, Mr. Karnal Vaishnav ourney in 2015 by establishH PVT. LTD. An organizademic assistance to internath project-related reference cademic guidance through accomplish academic excelof experts has great knowlwhich they provide online the strength that assists an ve customer experience and ss growth. Team of Assigny, expanded business in the vt. Ltd is integrating efforts integrate the AI academic of providing a good experi-

utions, with this visionary reneurial journey by setting 015. Getraise group.

MADHATTERS MEDIA, An Innovative Digital Agency For Creatively Tailored Marketing & Branding Solutions By Govind Sekhar

CEO. Mr. Karnal Vaishnav

Intends to assist other organizations in embedding advanced technology in their business operations. The entire team of GETRAISE GROUP intends to bring digital transformation to the corporate world by inventing advanced technical solutions. Coming from a small town like Baran with the desire of building a business from his revolutionary idea was backbreaking for him. Being passionate facilitated Mr. Karnal Vaishnav flourished Getraise group to be a diversified business. Breaking into the world of business through its IT solution services GETRAISE GROUP was all set to expand in the technology market Mr. Karnal proclaims that “The advance of technology is based on making it fit in so that you don’t even notice it, so it’s part of everyday life.”Mr. Karnal established Getraise Technologies as a subdivision of Getraise Groups. The company was established in the year 2016-17 as a digital business solution provider. Walking a long road to success Mr. Karnal faced a lot of hurdles in accomplishing his goals. Yet his dedication to his dreams and desires drove him to become successful.

Irrespective of the nature of the company’s business, Getraise Technologies is all set to provide them with a wide range of digital solution services to its customers. It offers quality graphic designs for the business allowing them to deliver an extraordinary user experience to their customers via e-commerce websites. The CEO Mr. Karnal Vaishnav aims to make Getraise Technologies a leading business in the digital arena. GETRAISE TECHNOLOGIES is concerned with bringing constant innovation in the services offered to the customers. It is all set to integrate Artificial Intelligence and Machine Learning software into business organizations.The compa

HEALTH Low-Calorie Foods for a Healthy Body

PROPELURS Improving the life skills of the participants to lead a better life…

SACUMEN A Cybersecurity Evangelist Carving A Niche In Integrations For 3Rd Party Products

TECHNOLOGY 5 Exciting Ai Business Development How They Can Affect You

VIRTUAL GALAXY INFOTECH PRIVATE LIMITED Crafting New Frontiers of Success With Advanced Software Solutions Since 1997

XIPHIAS INVESTMENT MIGRATION INC. Shaping Immigration Dreams With Trusted And Innovative Service

TECH & INNOVATION Building Trust In 2021: Innovation and an Imperative for Embracing Data Privacy, Transportation and Security

48 www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Ajay Malik CEO

AJAY MALIK

DRIVING NECESSARY AI TRANSFORMATIONS FOR AN ELEVATED ERA

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Indranil Roy | Business Connect

Cover Story

nnovation will continue to be crucial to humanity’s future well-being and economic success, given the fundamental upheavals in business and society. The worldwide explosion of digitalization has revolutionized every aspect of our lives. 5G and Blockchain technologies are paving the way for dynamic advances in IoT, real-time analytics, and others. In that vein, AI advances are accelerating and breaking new ground on a daily basis. Its cutting-edge applications are altering the world as we know it. Among other things, it is altering banking systems, data usage, customer experience, sustainability efforts, wellness and support, and energy transition. This realization highlights the crucial need for AI-as-a-service (AIaaS). With everything interconnected, there are innovative sources generating data that can fuel the future of consumer experience and business optimization through AI. It can lead to increased efficiency and better consumer insights in every vertical. Putting it simply, it’s a critical investment in the digital transformation of the future. However, it’s important to understand that these groundbreaking developments will mean nothing unless businesses can actually use them in the real world. That’s where Secomind.ai comes in. Its mission is to make AI accessible across the board, whether a company is big, small, tech-advanced, or on a budget. Business Connect has always placed a premium on disruptive innovations that pave the way for the future. In this regard, we recently had a virtual conversation with Mr. Ajay Malik (Founder and a technocrat engaged in driving continuous innovation through AI deployment.) The following article offers a detailed overview of our discussion.

AN UMBRELLA OF INTEGRATED SERVICES

AI’s expanding prospects have mostly enticed SMEs and MSMEs to include AI deployments in their portfolio. With the market switching to disruptive models, clients have stratospheric expectations from firms to deliver personalized services. It’s pushing firms toward customer experience automation, marketdata-driven decisions, improving data security, optimizing the hiring process, and automating marketing efforts, among others. Secomind.ai arms these small-scale firms with AI capabilities to meet these needs. It partners with them to build a product tailored to their challenges/needs that can stimulate growth in a transformative era.

GERMINATING THE IDEA There is a saying,

“The ability to walk the extra mile leads to extraordinary destinations with innovative ideas.”

The company has a seasoned team of data scientists, neuroscientists, software engineers, and hardware engineers who keep it updated on business challenges. Its service offerings centre on AI predictive analytics, Edge or Cloud AI, Explainable AI, Metaverse, Instant IoT/AI Cloud, 24x7 SRE, Cybersecurity, AI research, and cloud migration. In an era where the capacity to acquire and use data to create products, solutions, and experiences determines the victor, AI applications are becoming increasingly important. Secomind. assists businesses in adapting to this change. Its integrated solutions can aid a company in capturing and contextualizing data for a variety of goals, including improving day-to-day operations, making better business decisions, and learning more about their consumers. With all the innovations, Secomind.ai is poised to become a business’s extended AI arm. It has quick and marketready models to help businesses become more profitable and efficient.

Ajay never envisioned a mediocre and simple lifestyle for himself. An ex-google and a technologist, Ajay has spent over a decade leading the delivery and execution of cutting-edge products, improving processes and procedures to drive revenue, efficiency, and market share. He grew up to become an inspiring industrial leader obsessed with quality and customer experience. He has over 100 patents (approved/pending), authored multiple books, and delivered award-winning products in SAAS, Wi-Fi, RTLS (real-time location), IOT (internet of things), SDN, ML & Neural Networks, and led multiple turnarounds and successful exits.

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exits. One aspect of this excursion that piqued his interest was the possibility of AI. With increasing digitalization, the market is becoming a whirlpool of hardware and software developments. Innovations like AI, IoT, ML and other meta-tools are growing in popularity. While big companies had the budget and resources to incorporate them, the scenario was quite different for SMEs and MSMEs. They require a well-versed, inventive team, which is sometimes more expensive than a firm’s budget. The COVID-led market disruption across the business value chain further caught his attention. Ajay sought to level this playing field. He envisioned a venture with AI-integrated services that partnered with small-scale firms to upgrade their digital forte. This led to the inception of Secomind.ai. Under Ajay’s stewardship, the firm has carved a lucrative trajectory. Within a year-span, they are witnessing an expanding clientele from different verticals. They have developed numerous paradigm models that are driving disruptive transformations in businesses.

THE SECRET TO ERUPTING SUCCESS

The majority of the AI companies are looking for BIG DATA to do AI and build models that are just a MATHEMATICAL FIT to BIG DATA. But, the human brain works on SMALL DATA. A child is shown 3 images of ZEBRA and can recognize ZEBRA. A child does not need a million images of Zebra to recognize a ZEBRA. We use that as our guiding principle and innovate continuously.

We spend 30-40% of our budget on R&D in order to create innovation, effective strategies, and cognitive AI models. They are continually striving to create breakthroughs in AI, even if they aren’t quite there yet. Secomind.ai has a 3-way learning mechanism to drive innovations:

“

The majority of businesses are unaware of the benefits of AI applications for small data sets. They typically use it to make future predictions based on existing data. Unfortunately, this leads to poor and risky decisions. Secomind.ai keeps its clients away from such hassles. They have a coveted team of AI engineers who design innovative techniques to build AI with small data. This keeps clients free of human errors and false results while saving time and resources typically spent on collecting and labeling BIG DATA. Even though the process can be tiring, it helps Secomind.ai explore ideas and stay on a learning curve.

DRIVEN BY A LEARNING MODEL

For an AI company, access to valuable data can be the difference between success and failure. The process entails a lot of research to build bespoke AI models and strategies. Taking that into account, Secomind.ai invests heavily in R&D practices. Ajay shares,

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“

With every business becoming digital, AI isn’t a secret for anyone. However, Secomind.ai is still carving a niche within this domain. But how? By following a distinct strategy against different clients. The firm primarily works in four verticals: military & defense, healthcare, retail and industrial manufacturing. While they began by working with small businesses, they have since grown to include traditional ones that have yet to adopt AI. With a focus on simplicity and innovation, the firm is challenging how to build AI. Ajay explains,

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Incremental Learning: We are always gaining knowledge while not discarding what we already have learnt. This solves the problem of limited computation resources while also implementing an “improve while using” system by gradually improving accuracy as new examples emerge during use.

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Reinforcement Learning: These techniques allow an intelligent AI model to conduct activities in the real world to optimize the concept of cumulative reward. The model improves itself by continuously making use of the real time feedback.

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Self-supervised Learning: The AI models learn from unlabeled data. It gets supervisory signals from the data itself, frequently by exploiting the underlying structure of the data.

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These learning models, as well as end-to-end R&D, keep the company up to date with the market and evolving customer demands. On the other hand, these foster self-learning in the team, ensuring both their and the company’s progress. Secomind.ai specializes in small data, although it can also handle big data.

AJAY MALIK: A LEARNING INSPIRATOR

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Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they’re doing it. – Marillyn Hewson

For Ajay, SecomindAi is more than just a company. AI has the potential to alter lifestyles, businesses and bring humanity into a more technologically united era. Ajay’s dream is to spearhead this transformation. His drive and ambition have led him to form a team whose thinking and vision are in sync with the company’s mission. Secomind. ai is a people-centric company. Ajay says, “Where others put customers first, we put employees first, then customers and last revenue.” He has completed sustainable tenures with global magnets renowned for their employee-centric culture. He envisions Secomind.ai to be a paradigm of employee growth. The company’s focal length captures its people’s growth as a whole, including their engagement, enthusiasm and progress. They do timely reviews to ensure their resume is gradually augmented. The continuous development showcases the efforts on learning an employee is bringing to the table. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Ajay believes employees’ content should be measured with a long-term vision. Whether or not the person stays, a well-defined resume will lay the groundwork for a sustainable career. Being the progenitor of these values, Ajay has grown to be a role model to his team members, constantly inspiring them to be their best version.

GROWING WITH AN UNWAVERING RESOLVE

Ajay’s goal of spearheading the AI revolution has taken him through several high and low waves. As a technologist, mentor and leader, he has led the company, ensuring a tactical advantage in every scenario. For instance, during COVID-19, when the world was shackled to strict isolation guidelines, the firm leveraged remote work to grow. They have created a team of 150 people working from San Jose, California, and in 5 countries. The remote model ensured safety and propelled business growth. There was an increasing demand for intelligent and connective products for businesses to grow in that desperate market. Having been able to meet that, COVID-19 has been an essential blessing. Besides this, Ajay’s leadership has been a necessary silver lining for the company in multiple situations. He has always believed in listening to his people and customers to craft resolutions that both can benefit from. Above all else, an enthusiastic and happy team is the company’s significant achievement. Irrespective of the disruption, they have remained engaged and determined by their work and objectives. Even now, as the world is going through many spontaneous changes, Ajay and his firm’s goal remain intact. It’s researching and learning with a focus on going beyond the fence to set benchmarks in AI models. In the next 2 years, Secomind.ai intends to launch its IPO, taking a huge leap in its growth curve.

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SUCCESS STORY

Craig Federighi A key driving force behind

APPLE’S WHOPPING GROWTH Craig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020.

CRAIG FEDERIGHI Engineer

Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company. EARLY LIFE Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

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In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Officer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple.

CAREER Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Co-founder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi. In 2011, Will Shipley mentioned in the blog, “Incomes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.” 19

Craig Federighi once mentioned,

As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried.

“We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

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Shubh Chauhan CEO

SHUBH CHAUHAN

The Young, Promising, Innovative 19-YearOld Entrepreneur Spearheading Auriga to New Heights www.businessconnectindia.in | Vol. 4 | Issue 11 | June 2022 | INDIA

Puja | Business Connect

hubh Chauhan, the CEO of Auriga, is today at the helm of the 2020 founded brand, is an innovative young trailblazer in digital marketing. Marked by his single-minded quest for success and achievement, he is an influential business leader focused on revolutionizing the way media operates today. A Gen Z, the 19-year-old entrepreneur, Shubh has already worked with over 100 brands and influencers for creating brand advocacy via Memes and Influencers. His passion drove him into the influencer and meme marketing industry five years ago where he closely worked with Global giants like Netflix, Samsung, LG, Cetaphil, and Lakme. He has successfully performed and helped grow India’s biggest meme community from Zero to 6M across all social media platforms. Shubh Chauhan is a high achiever and multi-talented leader with a strong belief in the law of attraction hence he is an optimist for all things around him. He leads by example and motivates the team to be their best selves. He is so dedicated to his work and the projects he works on that they inevitably become his passion. Shubh is an aspiring marketer by professional qualification and an ambitious and self-motivated individual. The innovative leader transformed from a young leader into the inspiring business leader he is today backed by his strong determination, dedicated hours, continuous learning, and constant innovation.

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Talking about the inner motivation to become a leader, Shubh Chauhan stated, “Auriga was founded with the aim of acquiring media properties in different domains—and it’s been incredibly rewarding to see how much you all enjoy what we’re building. We come from a variety of backgrounds, and we’re excited to bring our unique perspectives together to create something truly special. We love to think about how Earth is such a vast place, and there are so many different kinds of media being created by so many types of people. We want to help the world. We want the world to be stronger, healthier, and happier… for everyone. If we can create awesome things that make people feel that way, then we’re doing our job right!” A Glimpse of Auriga and its Achievements so far Auriga has been operating globally and doing business with different companies and individuals worldwide. It has already acquired numerous media properties, which have millions of following audiences on different social media channels.

The company is focused on building this for India and from India to global. Their goal is simple: create the best technology possible to create real content for real people. Fortunately, the company has flourished rapidly. Just in one year, Auriga has grown from 0 to a million-dollar company in just one year, acquiring 1M+ Followers Audience Worth of Media pages in India as well as in the USA and Canada. Its mission is to keep on entertaining people in all the possible ways, from mass-producing content in different channels and mediums, collaborating with other entertainment companies, or creating the best quality content in the industry. INSIGHTS ON R&D AND TECHNOLOGICAL ADVANCEMENTS R&D is the most important part of the content production process. The team at Auriga focuses on continuous research to understand people’s interests in and the type of content they enjoy instead of writing the same things repeatedly. These initiatives help the team to produce quality content. Auriga leads is actively taking care of constant research & development at the company. The team is always making new and creative content that indicates their unique thought process and creativity. For example, they perform social media surveys time-to-time to stay abreast of the market trends. In terms of technological advancements, makes sure that the company using analogies to empower his team. He pushes

everyone to use the best tools and generate solutions for problems because nothing is more important than doing the best work possible. In addition, he is leading several tech projects that aim to solve problems in people’s lives through applications. WORK CULTURE & TEAM MOTIVATION The work culture at Auriga is unique. The management supports the whole team members to be creative and come up with their dream projects that they want to work on. Then, the leaders help them make those projects a reality! When asked how he motivates the team against obstacles, Shubh said, “We all have obstacles to overcome every single day. The way our leaders mentor the team to be calm and always think and focus on the solutions always keeps the employees motivated and productive. They also help the team to learn from the mistakes, improve and grow.” THE ENIGMATIC FUTURE OF AURIGA Since its inception, Auriga has been growing steadily. Now, the company is poised to become a world leader in the innovation space over the next decade. It is planning to expand its business worldwide and open offices in the United States, Canada, and the United Kingdom. It will be acquiring media properties throughout Europe and North America, positioning Auriga as a leading provider of news, entertainment, sports content, and commentary.

WORDS OF WISDOM

Entrepreneurship is super enjoyable and loving, we wish love to every entrepreneur that is hustling out there to be successful, keep working hard, and be patient that’s all I want to say. Shubh Chauhan

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Canopus Media,

PADMAKAR PHAD COO

Accelerating Business Growth under the Wise Supervision of Visionary and Fierce Leader Padmakar Phad

Puja | Business Connect

anopus Media, based out of Delhi, is a values-driven Marketing agency dedicated to empowering customers with a Pan-India presence and global reach led by visionary Padmakar Phad. Being a well-acclaimed company in the Direct Marketing industry with entire execution capacity in-house, Canopus worked with Fortune 500s and brand-new start-ups, and ambitious businesses to generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Driven by the persistent belief and focus on competitive advantage, Padmakar Phad, at the helm of the brand, as the Head of Operations, has always believed that opportunities are all around us and he took comprehensive control of them. Continually endeavouring to achieve excellence, Padmakar Phad has become a renowned name in the market space today with a superior history in marketing and advertising across India and worldwide. He is highly skilled in Business processes, Sales, Business Development, Business, and Small & Large Businesses and is known for his exemplary leadership.

THE ENTREPRENEURIAL HICCUPS “In the initial days of Canopus, the resources were very limited. We had to make do with a lot less than we have now. With a supportive crew, our zeal to do better at the work reached the tipping point when the company was introduced to the global market. Also, we were a company with a dream to help others achieve their dreams. And that’s exactly what we’ve been doing for so many years. We love watching our team grow into leaders and take on the world. The journey hasn’t been easy, but it has been rewarding. We focus on our staff as much as we focus on our customers, and that is what makes us different from the start: we’re all about empowering people to reach their goals, whether they’re ours or theirs” shared Padmakar.

A GLIMPSE OF CANOPUS MEDIA Based in New Delhi, Canopus media is a global Influencer marketing agency that is committed to helping companies to be the biggest and most creative they can be. Incorporated in 2020, the firm specializes in marketing, promoting, and branding different brands. Here, the team has a special eye for specific marketing techniques that interest their target audience.

THE INNOVATIVE LEADERSHIP Bhavvaya, Head Of Execution, Padmakar, Head Of Operations, and Bhumika who is a Campaign Manager are inspiring and innovative leaders who are passionate about what they do. They believe that just making money is not everything – they want to be a part of the change that can take the world towards betterment. That’s why they come up with boundless energy and a burning desire to make this company successful. They know that success is not just about profit: it means being able to change the way people work together, feel about their jobs, and live their lives.

Canopus stays up-to-date with all new developments, ensuring that your brand receives the best possible service, regardless of where your customers are located. And, it is also committed to keeping users informed and updated about the latest innovations and trends in the world of digital marketing. They have built a robust team of experts who can help you to get the most out of your business and make sure that your brand gets the attention it deserves. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

INTEGRAL ROLE OF R&D In the business world, it is no secret that R&D is imperative to growth. Since its inception, R&D has been a cornerstone of Canopus’s growth. Ever since the beginning, the company We are continuing to invest in the R&D department to look for new opportunities and come up with innovative ideas. The story that was begun with a small team in India today has numerous business opportunities worldwide. It has become a globally renowned brand and it is still growing. An industry veteran Padmakar Phad understands the significance of R&D for business growth and sales generation. He actively encourages the R&D team to come up with new initiatives and invites others to join them on this exciting journey! STAYING PARALLEL TO TECHNOLOGICAL ADVANCEMENTS Bhavvaya’s believes that it’s our duty as a company to look at the market and figure out what’s working, what’s not, and how we can take advantage of new technologies and consumer preferences to make the most of the product strategy. In other words, they are actively looking for ways to improve user experience with Canopus Group. In addition, they encourage their customers to share their feedback so that the team can work on the improvement accordingly. WORK CULTURE Canopus Group uses a unique approach to encourage its teams to be more productive. teams are encouraged to ask for help from any member of the company. The single most important thing is that the job gets done, not how it gets done. Canopus

Group’s philosophy is that everyone at the company should be able to share knowledge without fear of being judged. This creates a culture of high productivity and creativity. MOTIVATING THE TEAM AGAINST OBSTACLES Last year, Canopus came up with a new initiative called “Risk on Something,” which focuses on helping the employees take risks, and we measure how they fare through the results of those risks. So far, the results have been amazing. “We’ve seen both individuals and teams grow as they’ve tackled challenges that we never could have. We’ve seen leaders come into their own, and we’ve seen a lot of hardworking employees get their just rewards for taking all the risks they do. And we’ve seen some failures too! But that’s what makes us who we are; it’s all part of the process”, asserted Bhavvaya (Head of Execution) ACHIEVEMENTS & FUTURE OUTLOOK The team is thrilled to have grown Canopus from zero to a five-million-dollar company in just one year. While they have had fun years before, this was their biggest and best yet. The firm landed clients in the USA and Canada, as well as in the Middle East. The next few years seem to be a period of immense growth and success for Canopus Media as it is continuously expanding and partnering with other great leaders and companies in different categories like Metaverse, VR AR, NFTs, and a lot more.

WORDS OF MOTIVATION FOR BUDDING ENTREPRENEURS Love your work and do everything with passion and put effort into everything, this way you will be able to achieve the goals that you set up for yourself as well as your company. Wishing everyone love! 23

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Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Bussiness Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in

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CULTURE

Tips to Drive Diversity and Inclusion at Your Workplace Over the past few years, diversity and inclusion in the workplace have always been hot topics. It should be because a diverse workforce (in age, race, religion, nationality, sexual orientation, and gender) has the ability to bring diverse viewpoints and perspectives to the organization, these elements can aid you to produce great products and great new ways to cater to consumers. But it cannot be possible without inclusion (collaborative, supportive, and respectful environment). Many types of research have shown that there is an inherent link between diversity and inclusion. Many strong companies value D&I policy, so do you. Having such kind culture make employees feel more secure and confident. In that case, they can perform better.

Here I have given 4 tips to drive diversity and inclusion at your workstation. SECURE BUY-IN FORM LEADERS

Former PepsiCo CEO Indra Nooyi once said, “Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization.” This is entirely true for driving diversity and inclusion in the workplace. It isn’t enough for any company to have policies in place if they are not being made law. Tone and retheme of activity come from those most visible. So, diversity and inclusion must be led from the top and then lived by all through the organization. A meaningful step towards the right direction makes

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changes. Leaders run the culture and buy-in from the senior staff can ensure a greater chance of adoption. A great team also requires a leader. A leader, who understands team perspectives, creates a sense among team members that they belong to this place and works to develop a deep sense of alignment and camaraderie. This kind of culture stretches beyond a “diversity quota” in the recruitment strategy and needs to be grown from leadership. The perception; diversity and inclusion are embedded in each aspect of the organization is important for its overall success.

whether it’s learning about special rights in the workplace, how to ease implicit bias from interview panels, or even had experiences of marginalized groups, these are all vital pieces of information in the cause. Now the question is, what is the best way to learn? There is a lot of free and paid training program available on the internet pick best one.

DISCUSS YOUR DIVERSITY POLICY OFTEN AND CLEARLY

Many companies start their diversity and inclusion policy with a perfect plan. But when it comes to discussion, most organizations get stumbled. In order to sustain the policy D&I, often communication is imperative for success. Also, do not forget to follow-through with the plan. The diversity policy makes the base of your organization commitment and posture. It should be consistently promoted; otherwise, it lips the service. Ensure it isn’t just on your web page or in siloed company folders. Put the contents on newsletters, and social media, even use official email to demonstrate that you not only talk the talk. Similarly, that having leader commitment supports the effort, so does your often conversation. It should be followed in two- ways, first by encouraging feedback from your employees and others communicating regularly.

PROVIDE TRAINING AND EDUCATION

In order to proactively demonstrate your commitment to diversity & inclusion, you have to organize training for this policy. It will equip your teams with a deep understanding and practical skills to make sure a more inclusive workforce. As vital as getting a leader to buy in is, each and every team member also need to recognize their key role to support the culture. And it should start with educating team members. So,

ENHANCE THE VOICES OF MARGINALIZED

Your workplace can switch into a breeding ground for microaggressions toward underrepresented groups. In that case, it is difficult for those minorities who work at your place they unsure enough to raise a voice. So, it is crucial to learn how to disturb department and space, privilege, and power. Changes you will be experiencing when you become an effective ally for others. Look around the offices and meetings. Note down on your diary, who isn’t there, and raise this issue. To not let the workplace be a breeding ground, one should be able to bring their best self so that everyone can work and feel comfortable to contribute. Moreover, establish resource groups is another great key to make your team member’s voices heard.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

PRIVATE LIMITED

CONNECTING BUSINESS NEED WITH NEXT INFORMATION TECHNOLOGIES

“

Technology does more than delight entertain and makes our lives more convenient, it’s also an agent for social good. That’s it is why tech startups need to stay informed about and make a mark on policies that impact them

“

Technology has steadily and slowly seeped into different aspects of small and big business. It provides every company assistance in becoming mature. Business just molds the global economic status and it’s a technology that assists in sustaining it. Although there are giant companies in the IT sector, still at a very early stage of start-up Assignment Hub Research Pvt. Ltd. And Getraise Group have been able to accomplish a leading position in the industry. Mr. Karnal Vaishnav, CEO has been putting his best efforts to maintain global leadership. Let our Assistance brings you excellence, Mr. Karnal Vaishnav started his stunning entrepreneurial journey in 2015 by establishing ASSIGNMENT HUB RESEARCH PVT. LTD. An organization focuses on providing brilliant academic assistance to international students by providing them with project-related reference papers and tuition. By providing academic guidance through sample papers we assist students to accomplish academic excellence in their respective fields. A team of experts has great knowledge in the educational field through which they provide online coaching related to all subjects. It is the strength that assists an organization in maintaining an effective customer experience and hence brings scope for further business growth. Team of Assignment Hub Research Pvt. Ltd. gradually, expanded business in the IT field. Assignment Hub Research Pvt. Ltd is integrating efforts to rethink its operations and hence integrate the AI academic assistance as a service with the motive of providing a good experience to its clients. With aim of providing all-in-one solutions, with this visionary approach, Mr. Karnal began his entrepreneurial journey by setting up GETRAISE GROUP in the year 2015. Getraise group. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

CEO. Mr. Karnal Vaishnav Intends to assist other organizations in embedding advanced technology in their business operations. The entire team of GETRAISE GROUP intends to bring digital transformation to the corporate world by inventing advanced technical solutions. Coming from a small town like Baran with the desire of building a business from his revolutionary idea was backbreaking for him. Being passionate facilitated Mr. Karnal Vaishnav flourished Getraise group to be a diversified business. Breaking into the world of business through its IT solution services GETRAISE GROUP was all set to expand in the technology market Mr. Karnal proclaims that “The advance of technology is based on making it fit in so that you don’t even notice it, so it’s part of everyday life.”Mr. Karnal established Getraise Technologies as a subdivision of Getraise Groups. The company was established in the year 2016-17 as a digital business solution provider. Walking a long road to success Mr. Karnal faced a lot of hurdles in accomplishing his goals. Yet his dedication to his dreams and desires drove him to become successful. Irrespective of the nature of the company’s business, Getraise Technologies is all set to provide them with a wide range of digital solution services to its customers. It offers quality graphic designs for the business allowing them to deliver an extraordinary user experience to their customers via e-commerce websites. The CEO Mr. Karnal Vaishnav aims to make Getraise Technologies a leading business in the digital arena. GETRAISE TECHNOLOGIES is concerned with bringing constant innovation in the services offered to the customers. It is all set to integrate Artificial Intelligence and Machine Learning software into business organizations.The compa

ny is focusing on developing robotics technologies allowing businesses to easethe automation of their workforce. Getraise, being a technology businessorganization, needs a man with technicalknow-how to manage the operations.MR. ARVINDER SINGH, DIRECTOR of the organization joined hands with the CEO of Getraise and was welcomed as a Chief Technical Officer. His guidance empowered the operations and hence embraced the quality of output. He has a significant contribution to managing the operations of ASSIGNMENT HUB RESEARCH PVT. LTD. His strategic planning facilitated Getraise Technologies to rethink its vision and create SMART business goals. He also brings significant changes to the company making it capable of achieving its businessgoals. To achieve high operational efficiency there is a need for a leader who can effectively manage a large team and ensure the optimum utilization of available resources MR. MAHESH VAISHNAV took the responsibility of resource management and allocation when he joined as a DIRECTOR (OPERATIONS HEAD). His proficient skills helped Getraise to grasp the potential opportunities for constant business growth. His proficient management skills ensure the handling of Getraise’s business operations effectively. This is how the Getraise group and the CEO Mr. Karnal Vaishnav achieved their goals and are constantly making efforts for the business development. While other companies were struggling to maintain their business during the pandemic, Getraise’s CEO took it as an opportunity to bring innovation. He make effective use of his communication skills and encouraged the employees to get adaptable to digitization. He provided employees with the essential resources to get comfortable in the remote working environment. Constant support and effective communication maintained with the employees helped him in building a hybrid working environment, which is essential for achieving success.

Getraise Overseas another subset of the Getraise group came into action in the year 2016-17 with a vision to guide the future decisions of the Indian students and help them choose appropriate career options. The company provides services that allow the students to study in the UK, USA, and other foreign countries. The company offers both pre-landing and post-landing services, including student visa assistance and insurance facilities for students. Getraise overseas offers the preparation services for several international exams like TOFEL, IELTS, GMAT, SAT, PTE, and other foreign university entrance exams of more than 30 countries. The company is redesigning and diversifying its services for effective business growth.The Accelerated Blending program is one of the services that GETRAISE OVERSEAS is working on to lessen the hardships of candidates snugging into the new cultural environments. Getraise overseas also provides virtual learning facilities to students. Without a team, an entrepreneur can’t manage a diversified business like Getraise Group. All the key personnel of the team has significant contributions to fostering business growth. A personal experience of the academic learning environment would be a boon to the Getraise business. This experience enables the organization deeply understand the requirements of the clients. With the same thought, Mr. Karnal Vaishnav welcomed MR. YASH POURANIK one of THE DIRECTORS OF GETRAISEAS A MARKETING HEAD OF THE ORGANIZATION. His experience in foreign education environment allowed the organization to bring improvement in the Assignment Hub Research Pvt. Ltd. and Getraise Overseas. He helped the company is revamping its services offered to international students. Also, the effective network and strong relationships that he built allowed Getraise to expand its business in other countries. “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.” That is a real fact that has been followed by all successful organizations. It is a fact that has helped many companies in maintaining it’s leading position in a business environment. The philosophy regarding this is simple the solutions that are provided to customers should be unique. Getraise group implements a people-oriented and technology-driven approach which is helping a company in accomplishing its business goals. Also, Getraise Group has got an award from Miss Universe LARA Dutta for being a top company in India. Still, the team of Getraise Group is taking all initiatives to continuously bring improvement in business procedures. Company improvement strategies are designed considering the requirement, feedback of clients, and business needs.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

MADHATTERS MEDIA,

www.businessconnectindia.in | Vol. 4 | Issue 11 | June 2022 | INDIA

Govind Sekhar

Founder & CEO

AN INNOVATIVE DIGITAL AGENCY FOR CREATIVELY TAILORED MARKETING & BRANDING SOLUTIONS BY GOVIND SEKHAR

Puja | Business Connect ovind Sekhar, CEO of Madhatters Media Brand Consultant, leads the cutting-edge digital solution provider by synergizing deep domain expertise and exceptional strategic-thinking skills to help brands create an enduring digital identity and make meaningful connections. His creative team has been leveraging Madhatters’s proven track record in undertaking the end-to-end support a client would require on the marketing & advertising front- both online and offline. They drive digital innovation and engineer a creative technological edge for its 100+ national and international clients collectively and empowering them to be leaders in the digital revolution.

A full-service creative agency, Madhatters delivers excellence in all areas of marketing & advertising with its presence in India, UAE, and Australia. The company specializes in everything between branding and social media to web development and ad video production, which uniquely positions it to capitalize on massive opportunities in this space. At the helm of digitalization, they are driving radical changes across industries and are serving some of India’s most renowned companies like Mall of Travancore, Funtura, Noel Builders, Falooda Nation, Ishka Farms, etc. MORE ABOUT THE PATHBREAKING LEADER Govind Sekhar, Founder & CEO, Madhatters is an overly ambitious and performance-driven B2B and B2C marketing professional with comprehensive experience in numerous forms of marketing and information dissemination. With the key motivation to address the ever-growing demand for a seamless, one-stop digital solution that every business of this era is on the lookout for, he has sown the innovative seed of Madhatters. It is a vision that Govind had for years, but it came alive as a positive aspect of his time in quarantine during the pandemic.

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Having worked as Marketing Consultant and freelance Business Development Manager for multiple agencies in the past, he has had wonderful opportunities to learn and network with some of the best people in the industry and fine-tune his passion for Marketing Entrepreneurship. Today, he has grown as a marketing wizard with a wellrounded perspective and a vision to build a platform that exhibits originality. Talking about his venture, the visionary state – “We kickstarted one step ahead with a phenomenal, pre-established network within the nation, and have currently established ourselves undoubtedly as one of Kerala’s largest integrated marketing agencies in terms of the number of services, clientele, and quality of work we have to offer. We ensure our clients reap the benefits of having a one-stop-shop of services for their desired communication mix. When we say we run the gamut, we mean it.” EDGE OVER THE PEERS Since Madhatters was established during the pandemic, they had to adapt and make the most of what we can do best in the digital space. During such an economic crisis, they found remote working to be the safest, smartest, and most cost-effective model to expand and thrive. They took another risk and brought to bear the ‘new normal’- with each Key Account Manager handling prospective clients in their respective location. It was a remarkable success, they have been able to effectively tap into the international market rapidly, creating their unique mark on the global map in less than 2 years. R&D is a crucial part of the overall Madhatters operations. The Stellar Research & Development team at Madhatters ensures the company catapults ahead of the competition in an ocean of businesses and an overwhelming number of daily changing trends. Keeping up is not easy but having an exclusive team dedicated to working on it while the company focuses on its primary services has significantly 33 helped them in pioneering into untapped business markets and keeping up to speed. The team at Madhatters is habitually quick to keep up with the dynamicity of the digital world. Moreover, every employee is prompted to read, research, and share their learnings of current trends & advancements- and produce their ideas and strategies on how to ride the wave. EXCLUSIVE LEADERSHIP “The idea has and always will be not to lead from the front or back, but to lead with!” - Govind Sekhar Govind put complete faith in his creative leaders and the individual expertise they bring to the table. He believes that each of us has roles we are impeccable at and some that we learn from each other. His focus has always been on people before profits - and an affiliative leadership style has worked

out best in terms of creating a healthy, productive work environment. In terms of fostering leadership, Mr. Govind performs by becoming a mentor to his employees. Most of his team consists of young adults, and he knows that big learning curves are bound to happen during the budding phases of his career. Learning and understanding their values, goals, and interests helps him streamline work better- while making sure the team grows and progresses as the company does. WORK CULTURE “I envisioned our workplace to be one that everyone wishes they had when they were tired of working a 9-5 corporate job and had stories and ideas that deserved to be made big”, Mr. Sekhar apprised talking about the unique culture of Madhatters. They place accountability, open communication, and creative expression at the forefront at Madhatters. The work culture at the company can be described as fun, youthful, and enthusiastic- predominantly what a positive, modernday work culture would look like. They take mental health at the workplace very seriously. Their tie-up with an Industrial/Organizational Psychologist at The Neurowellness Program has helped each of them maintain their emotional well-being within and outside of work. Regular individual and group sessions have not only progressively increased work performance but have also helped us develop interpersonal skills and build an ardent team spirit. They ensure that every employee has free, unlimited access to a safe space to share thoughts & experiences, personal or professional, and a team that makes them feel supported in their journeys. ACHIEVEMENTS & MILESTONES ON THE WAY www.businessconnectindia.in | Vol. 4 | Issue 11 | June 2022 | INDIA Within the 6 months of its inception, Madhatters has ratcheted beyond expectations despite the numerous challenges and hurdles brought by the pandemic. During this 2-year journey, the company has successfully established an impressive client base of renowned national and international businesses from diverse industries and across verticals. They are currently branched out across India, UAE, and Australia. This quick and consistent progress has been the biggest milestone for Madhatters. FUTURE OUTLOOK The leading team at Madhatters is hopeful for a positive future and wants to keep up the present pace of progress. They intend to grow the sales network and expand the services to 2 more countries by the year 2023. Moreover, they have already allocated the required resources to expand the current team of 30 to 50-100 employees within the next financial year.

A PIECE OF ADVICE FOR THE ASPIRING ENTREPRENEURS

In the words of Richard Branson, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

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HEALTH

To live a healthy life, it is necessary to have a fit body and for that a healthy diet is really important. Having low-calorie foods for a healthy body with good nutrition is one of the key steps to a healthy life. Nowadays, people are into bad eating with the consumption of junks and a lot of oily and spicy foods, forgetting how harmful it can be for their body. It is still not late! Try to attain a healthy body by keeping a balanced diet.

Start eating food that has vitamins and minerals, which includes fruits & vegetables, a source of protein and whole grains. In the beginning, it might feel hard to change your eating habits but being focused on small changes, will help you to walk on the path to improve your health. Opt for foods that have a naturally low-calorie count with good nutritive value.

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Here is a list of 5 Low-Calorie Foods for A Healthy Body that will help you to maintain a healthy weight and promote overall health & wellbeing.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

LEAFY VEGETABLES Green leafy vegetables are most common among those people who are health-conscious. These are some of the best low-calorie foods for a healthy body that delivers a lot of minerals, vitamins and phytonutrients and they are considered the most nutritious. One of the best green leafy vegetables for people who are into weight loss is Spinach, as it is packed with nutrition like Vitamin C, iron, magnesium, calcium and protein. It also slows digestion and keeps you feel full.

LENTILS These tiny little beans that come in brown, red, black, and green varieties are rich in a high level of protein and fibre. Lentils are good for boosting health as they have a plentiful source of folic acid and potassium that helps support your heart health. Lentils are best consumed as normal daal or as a vegetable soup, which has a very low-calorie count and the macros are good for a balanced diet.

CITRUS The bright, refreshing, colourful, fragrant and juicy citrus fruits are the best low-calories food for a healthy body that is not just delicious but are also rich in multiple nutrients like Vitamin C and Dietary fibre that keeps your appetite in control. Citrus fruits such as Lemons, Oranges, Mandarins, Limes, and Pomelos etc. are consumed for their numerous nutrients like Flavonoids, which are plant-based nutrients and Dietary fibre, which is a type of complex carbohydrate that is found in plant foods.

OATS A steaming bowl of freshly cooked oats drenched in milk is the healthiest breakfast you could ever have. Oats are rich in soluble fibres, which help in lowering cholesterol levels. This is considered as one superfood that can easily fit itself to suit your needs, which will boost your energy levels and will help you lead a healthy lifestyle.

www.businessconnectindia.in | Vol. 4 | Issue 11 | June 2022 | INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

GOURDS The family of gourds have Ridge Gourd (Turai), Bitter Gourds (Karela), Bottle Gourds (Lauki), and Pointed Gourd (Parval) etc. they are packed in a whole lot of nutrients. Gourds are high on nutrition, great for diabetics, aids digestion and boost weight loss. Gourds can be consumed in vegetable form, juice, or even it can be made in as a healthy smoothie by adding apples and spinach to it. Gourds are amazing to strengthen the immune systems and it contains anti-ageing properties, which boosts skin health.

Consumption of a wide variety of filing foods with a lot of proteins and fibre will help you fight cravings and when the above mentioned low-calorie foods for a healthy body are paired with maintaining an active lifestyle, it keeps you feel satisfied.

PROPELURS

Improving the life skills of the participants to lead a better life…

Anuj Jagannathan Director

Propelurs Consulting was founded in 2021 with a mission to develop and/or enhance super skills for its participants and with a goal of clocking 100,000 participant learning hours in the next five years. Propelurs conducts workshops and training at organizations, conducts classes for educational institutions, provides consulting and coaching to participants and develops content related to super skills. Over the last few months, Anuj Jagannathan (Founder and CEO of Propelurs) has achieved tens of thousands of hours sharing perspectives and training participants. These are skills that are essential life skills for everyone but are hardly taught. According to participant polls, one in about 12 individuals learns structured negotiation in their life. Similar results for other super skills.

Propelurs Institute of Negotiation and Super Skills (PINSS) is an integral part of Propelurs Consulting to support key services related to super skills such as negotiation, communication, critical thinking and problem solving, leadership and others. Some of these key services are: - Training via workshops conducted directly for corporates, and via our partnerships such as American Negotiation Institute, Discovernewu and Emeritus. - Teaching at schools, institutes and universities. - Webinars, Masterminds and lunch & learn sessions on topics in leadership and negotiation. - Consulting (on real-life negotiation situations). - Content development (Blogs, videos, case studies, and many more). The recent and exciting launch by PINSS is a negotiation learning tool that is available in both physical as well as online versions. Have you imagined that learning negotiation could be fun too? Negotiation Arena is a solution to have fun while learning strategies of negotiation in www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

a group session with like-minded professionals and individuals. The following are the five elements (the 5 Is) of Negotiation Arena that provide a phenomenal experience to the participants. Interactive: Any tool is beneficial if it encourages active participation and interaction among the participants. Negotiation Arena is built on this methodology. This enables learning from each other’s views while also hearing the perspectives of the session facilitator. Active sharing makes any learning more meaningful or real-life examples and experiences provide valuable insights. Innovative: Negotiation Arena incorporates new ways of learning via active sharing related to reallife scenarios, case studies and daily challenges. In addition, the format of the session encourages participants to connect with each other. Intuitive: Negotiation Arena is easy to understand and instinctive to play. The tool is simple enough to be useful for kids and young adults too. The version for children is being developed. Insightful: The experience of detailed scenarios and real-life examples brings 38

in-depth learning opportunities for the participants. Whether you know or deal with negotiation, or are just beginning to explore the topic, Negotiation Arena will bring immense value. Interesting: Negotiation Arena is gamified to provide a fun element that will keep the participants engaged. There is scoring and winning built into the experience that makes the tool exciting. Join a session to know what you will win. There is also an opportunity to network with and get to know other participants. Would you like Negotiation Arena?

experience

PINSS is regularly offering sessions for individuals or organizations to play the game with other professional participants.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

A CYBERSECURITY EVANGELIST CARVING A NICHE IN INTEGRATIONS FOR 3rd PARTY PRODUCTS LAYING THE FOUNDATION

NITESH SINHA

Indranil Roy | Business Connect ith the rapid digitalization, every business, now more than ever, is striving to stay ahead of the curve. In that vein, cybersecurity is becoming a critical aptitude in an organization’s proficiency. The business world has been hit by multiple ransomware assaults in the last two years. And it’s only going to become worse as the technological landscape evolves and hackers discover new tactics. Businesses need real-time ‘plumbing’ solutions that reinforce both their defense and offense against disruptive threats. Lending credence to this, cybersecurity firms are concerned about creating integrations for novel thirdparty products that are compatible with existing integration connectors. On average, security product companies need 150-200 connectors to improve the functionality of their products. Sacumen, a Bengaluru-based technology firm, specializes in addressing this “Necessary evil,” as the industry refers to it. Our publication recently had an opportunity for a virtual meet with Nitesh Sinha, Founder and CEO of Sacumen. The following article offers a detailed view of the subsequent discussion, which focuses on his leadership abilities in making Sacumen a cybersecurity gamechanger.

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Nitesh is a cybersecurity evangelist with a strong legacy in the Information Security space. He has spent more than a decade developing various security products and carries prominent security certifications to his name like CCISO, CISA, CISM, CGEIT, CISSP, CSSLP, CEH, CCSK, and HCISPP. While it was quite a struggling phase, he rose through the ranks honing his skills and enhancing his experience. Eventually, he took an interest in contributing to the cybersecurity space through his expertise over time. He discovered the demand for novel connectors for third-party integrations at cybersecurity firms while scouring the market for opportunities. His passion and innovative idea draw the attention of Clarion Venture Partners. They approached him to start a venture focusing on cutting-edge cybersecurity technologies, bringing Sacumen into the limelight. Nitesh’s vision with Sacumen was to be a specialist security service provider with bespoke products for the ever-changing security concerns, competitive market, and business dynamics. He has been a risk-taker and an ardent learner all along. His technical expertise as a developer has evolved Sacumen to pivot faster and with a varied skill set. His abilities have helped the firm build a reputation for keeping clients ahead of the threat landscape by automating product capabilities and providing real-time visibility to respond to threats.

NITESH SINHA Founder & CEO

firms often have disparate data formats and sources that are either outdated or low quality. Also, there can be an incompatibility between 3rd party integrations and product interfaces. Sacumen has use cases of varied integration challenges, which helps in being adaptive to all scenarios. The firm has a dedicated team of R&D personnel who scour for new integration strategies, analytics, etc., that can drive greater values to clients and make them more competitive.

NITESH SINHA: A GROWTH ENGINEEER

A GAMUT OF BESPOKE OFFERING

Cybersecurity is a vast space, and most firms serve a varied client base. Sacumen’s focus to serve only cybersecurity players makes it distinct in the pantheon. Keeping clients at the forefront, it primarily works in connector development, connector support, and product engineering, all having a distinct strategic approach that ensures trust and innovation at every level. It has developed 750+ connectors in SIEM Integration, DevOps, Cloud Applications, Cloud Storage, Ticketing systems, Threat Intelligence, Cloud Monitoring, Endpoint Protection and Incident Response. Clients can also sign AMCs with them for developed connectors, and the firm will offer end-to-end technical support, bug-fixing and recertification of connectors. Lastly, Sacumen helps firms engineer innovative security products. “When it comes to product engineering, security product companies face a variety of issues, including expertise, faster time to market, pivoting, skillset needs, and scalability.” enunciates Nitesh. Sacumen assists through end-to-end development to address these challenges and impart a value-driven approach across the product lifecycle. It has ample experience in QA, UX/ UI, Mobility, Custom application development, product testing services for automation, performance, and user experience. It can create Center of Excellence (COE) to undertake Proof-of-Concepts (PoC) and prototype development. In its quest - to be the apex, Sacumen is leaving a dent in the universe with connectors, third-party integration, and developing products for security companies. It has a robust partner system that allows it to form new partnerships, obtain product licenses, and provide services with a reliable delivery process. Under Nitesh’s leadership, Sacumen has solidified a reputation for highquality, quick-turnaround solutions around the globe.

ALIGNED ON A LEARNING CURVE

Technological innovations and related breakthroughs have compelled Sacumen to imbibe a learning mechanism. The deliberate focus on learning and innovation makes R&D a core investment. This helps in two ways: staying on top of client needs and becoming more flexible to market shifts and challenges. They put themselves in clients’ shoes and introspect the underlying needs/issues. Nitesh further adds, “The current client base prefers one entity handle all of their needs, which saves the hassles of knocking on multiple doors.” It fosters engagement and saves time to develop and deliver. The security landscape is constantly driven by disruptive threats one-after-another. In terms of product integrations, cybersecurity 41

“Leadership and learning are indispensable to each other,” and it’s evident from Nitesh’s unmatched leadership forte. Throughout his career, he has actively completed each task before moving on to the next, maintaining a constant learning curve. However, his learning mindset isn’t limited to technology and innovations. As the chieftain of the firm, he strives to learn anything and everything that fosters growth. “We even create a separate annual learning allowance for each member so they can learn when they want within their tenure,” says the founder. He values fairness, believes in taking charge and is very particular about his commitments, which helps him level up with new feats. His way of leadership is not only innovative but also adaptive to the current times.

A CONSTANTLY UPHEAVALING CULTURE

Ownership, Impact, Teamwork, Customer Delight and Fairness are the five pillars on which Sacumen is building its narrative. Their significance relates to what Nitesh envisions to be a corporate culture. He’s worked for firms of all sizes and shapes throughout the years, but often their principles were never something he could relate to. He believes that a culture that defines equality, trust and respect at all levels propels growth and fosters engagement. At Sacumen, everyone from associate to executive takes charge of their actions, thus avoiding micro-management. This encourages people to experiment and challenge the current quo. The collaborative efforts strengthen everyone’s solidarity for a single goal. It improves client satisfaction, allowing them to achieve their objectives. Such a value-driven culture surely helped them overcome COVID-19. They were able to better their clients’ existing connectors while also adding value through product engineering and end-to-end support. Sacumen had grown by 50-60% since mid-March and April and now has a rising graph. “We’re trying to make our processes more robust and scalable as we continue to deliver enterprise-scale, reliable connectors to our customers,” asserts Nitesh.

GOING OVER THE HORIZON

Sacumen’s remarkable growth within just 5 years showcases the unwavering resolve of its people. Over the last 5 years, it has achieved 100% Y-O-Y growth. The firm has offices in Bangalore, Pune and Ahmedabad in India, as well as New York in the USA. Sacumen has been ranked in the “Execution Zone in the Zinnov Zones for ER&D Services – 2021 ratings.” This prestigious rank has put them ahead of several small and large established cybersecurity players. The firm’s foregoing plans are focused on expansion and maintaining its yearly turnover. They are willing to expand to European countries, starting with London. The cyberspace is expanding and introducing new challenges and intricacies in the threat landscape. This is an opportunity for the company to develop new products that will help them meet their revenue goals and contribute to the cybersecurity industry. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

TECHNOLOGY

5 EXCITING AI BUSINESS DEVELOPMENT HOW THEY CAN AFFECT YOU FACIAL EXPRESSION DECODING In our daily life interactions, we use tons of nonverbal cues, including facial expressions, intonations, gestures, and posture, to convey our emotions and feelings. For us, it has always been an easy task to decode people’s emotions and understand what individuals are trying to say. But intelligence technology can do the same now. According to nature.com, Researchers have used an ML Algorithm to decipher the seemingly inscrutable facial expressions of laboratory mice. While companies like Emotient and Affectiva are developing AI algorithms to read and decode people’s faces. Imagine being able to read your customer’s feelings as they use your product or service. Or Being able to target ads to individuals when they make a sad or angry face. This will be the future of the business to consumers interaction.

Nowadays, when you ask people about AI (Artificial Intelligence), they will start picturing some science fiction-inspired images of the machine-dominant futures. After all, we all are influenced by Hollywood movies like Robot, Interstellar, and more. For them, AI is just a concept, but in reality, AI has already become part of our lives. We are using AI every day. For example, Alexa or Siri, you know the capabilities, right? But this isn’t the end of AI. Today, AI has made business more efficient. Let’s deep dive to know about it.

HERE ARE THE FIVE EXCITING AI BUSINESS DEVELOPMENT VIRTUAL ASSISTANT Increasing popularity in the business world has pushed the AI Virtual assistant toward rapid innovation and development. As employees and employers struggle to effectively work remotely. While giant tech companies are giving their efforts toward a multitude of changes in AI assistants. In its digital assistant and AI voice assistant forecast for 2016 to 2021, by 2021, approximately 47.6% of AI virtual capable devices are estimated to be used in Asia and Oceania, as per Ovum. The Virtual assistant like Amy or x.ai has been seen as the most exciting and beneficial for entrepreneurs. Amy is an AI voice assistant that’s not just schedules meetings but also interacts with your contacts like a human. The AI virtual assistant is a fantastic innovation, it is saving many hours in a week.

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DEEP LEARNING

BUSINESS FORECASTING

Deep learning is merely part of machine learning in AI in which a device can learn to improve on its own by examining computer algorithms. This AI function imitates the workings of the human brain in processing data for use in detecting objects, identifying speech, translating language, and giving results as per making a decision on its own. A most interesting fact is, Deep learning doesn’t need human supervision. Imagine, what can possibly you do with it in your business? You don’t need a translator to communicate with foreign business clients, it can be used to determine which ads to display to your customers in real-time, you will have a self-driving car, and many more you can do with it.

AI-based devices are increasingly being to fill the gap between quantitative and quotatives analysis of marketing prospects. It has emerged that holds considerable promise in helping, to improve the forecasting process, including understanding the customer pattern demands, employee’s turnover, distribution requirement, cash flow, and many. Overall, AI-based application helps make business forecasting both automatic and accurate.

HEALTH MONITORS As per OECD estimates, 20% of health expenditure is wasted worldwide. The United States Institute of medicine made research the figure is more like 30%. Using both estimates, the top 15 countries by healthcare spend waste an average of between $1,100 (Approximately 80482.05 INR) and $1,700 (Approximately 124381.35 INR) pp/annum. That’s why many multinational tech and start-ups are making more efforts to make the CEO of your own health as well as reduce the prices of healthcare. There are many ways AI can empower in the medical sector, such as Guiding treatment choice, clinical trials optimization, and drug development, empowering the patient. On the other hand, many AI devices are being developed, so that you can manage your health by yourself and, in some cases, you can replace doctors and hospitals, with the combination of AI and personal smart monitors.

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VIRTUAL GALAXY INFOTECH PRIVATE LIMITED Crafting New Frontiers Of Success With Advanced Software Solutions Since 1997

Avinash Shende

Sachin Pande

Managing Director

Puja | Business Connect nculcating the experience with industry proficiency in the times of rapidly progressing IT industry, ‘Team Virtual Galaxy Infotech’ under the wise leadership of Avinash Shende – Managing Director & Sachin Pande – Managing Director offers exclusive and specialised software solutions in the areas of Banking & Finance, ERP, E-Governance, Web service, Cloud Computing, Big Data, IoT, and System Integration. Based out of Nagpur, the company, for years, has been crafting solutions that operate in a highly competitive industry and offering a wide range of services including N-tier-based architecture, customized development & enhancement, EAI & migration, maintenance & support services in Banking & financial, E-Governance as well as ERP domains & System Integration. Today, the story that was begun on 12th September 1997 with just a handful of employees has grown manifolds in terms of the number of employees and Software Products, and this year i.e., in September 2022 it shall be celebrating its Silver Jubilee. So far, the company has served over 1000 bank Branches, Manufacturing Industries & Business houses by delivering cutting-edge technology for transaction automation, customer service delivery, compliance, and decision support in the above domains. With a dedicated team of 300+ Experts, Engineers & Support Staff, the firm is an end-to-end IT solution serving a Customer base of 150+ National & International Organizations. The team holds years of expertise in offshore software development and project management capabilities enable the team to develop and deploy solutions with the highest standards. www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

Recently, the company has launched an innovative full-stack enterprise Digital Payment solution V-Pay, developed by a team of expert and experienced banking and Technology professionals. V-Pay offers UPI QR, PoS/Soft PoS, Payment Gateway, Bill Payments, AEPS Micro ATM, DMT, Ticketing, Mutual Fund, and Insurance Services, and other variety of features that make payments easy and convenient for businesses of all sizes including Co-operative Banks, Societies, Nidhi Companies & NBFCs. With this unique Fintech solution, the company is planning to expand its network to 10 million Businesses across India.

The dedicated and skilled manpower, diversified Software products catering to different industrial verticals, located in Central India making it easier to access clients in almost all geographical locations of India, etc. all have equipped the firm to sustain and flourish in the IT Sector. VGIPL provides highly customized Software that suits the business needs, no matter how big or small they are. Moreover, the Company’s efforts to continuously enhance every product to help its client be abreast in his business with technological support results in satisfied customers and stable income for the Company.

The Journey so far…

Dealing with the Unprecedented Pandemic

On the completion of their engineering degrees in Computer Technology, the two first-generation entrepreneurs, Avinash Shende and Sachin Pande began working in the IT field together and kept the foundation of VGIPL. During their market analysis, the visionaries discovered that the cooperative banking sector was lagging because all banking was done manually, without the use of technology. The larger companies were only interested in Nationalized and Private Banks, while the cooperative banking sector was overlooked. E-Banker, the company’s initial banking software product, was developed using the TBA (Total Branch Automation) concept for the cooperative sector. Initially, the software was created, developed, customized, and installed in Co-operative Societies with significant growth potential but insufficient financial resources to seek technological support from large IT firms. Avinash and Sachin, as aspiring entrepreneurs, took on the helm of delivering such technical assistance to Co-operative Societies at the lowest feasible cost through their Software and technical support services. Gradually, the company’s software became more stable, and it was modified and tailored to fit co-operative banks as well. The company has now captured the Co-operative Sector and has more than 100+ Co-operative Banks & Societies in its kitty including State Co-operative, DCCBs, UCBs, Multi-State Co-operative Banks, Societies, Nidhi Companies, NBFC, etc. in India and abroad. After gaining expertise in the banking domain, the company moved into the ERP sector, which required highly customized technical assistance in the form of highly customized ERP Software for various industrial verticals, including the Manufacturing sector, which included Sugar, Solvex, Textile, edible oil, e-Government, and so on. Talking about their inspirations, the leaders apprised together, “Steve Jobs and Elon Musk are our great inspiration and mentorship. We always try to keep ourselves updated, by reading various technology and business articles from various media. We also spend at least 2 - 3 hours daily reading and watching relevant content on YouTube to get updated.” Edge over the Peers – VGIPL’s Differentiating Factors Working on its mission to align itself with customers’ objectives and its goal to achieve the highest customer satisfaction, VGIPL delivers the best in its every act, service, and product. Working with a never-say-no attitude, dedication & commitment, the company has reached a stage, where it has set its standards and become a leading name in the IT sector.

Since VGIPL’s client base is mainly from the BFSI domain, the company has been in an advantageous position as the regular functioning of the Banking sector persisted during the entire covid lockdown phase. During the lockdown phase, the company had to permit its employees to work from home, as the movement of the general masses was restricted by Law and order in the city. WFH helped employees perform round the clock and work in the comfort of home as well as time to spend with the family. During this tough situation, the management and the employees were constantly connected and everyone extended a helping hand to whosoever was in distress during the pandemic. This helped the management to build a stronger bond between the corporate family of Virtual Galaxy as a whole.

VGIPL’s Insights on the Significance of R&D

VGIPL was envisioned to provide a full spectrum of software application services to its esteemed clients under one roof. The self-driven company is constantly on the lookout in the market for finding gaps in the software products and developing/ updating its products with advanced features. It needs continuous research and development in different fields for which the company has developed its products and also looking out for other business opportunities where it can foray with its new products. Also, R&D helps the team to keep the products updated in line with the current market trends and client requirements.

The Work Culture & Achievements on the Way

VGIPL strongly believes in creating an employee-friendly and flexible work culture that is always open to accommodate changes for the positive growth of the company as well as its employees. Some of the major traits the company expects to be possessed by each of its employees include teamwork, experience, willingness to learn, confidence, excellent communication skills, growth mindset, leadership qualities, innovative ideas, reliability, etc. Soon after its inception in 1997, VGIPL emerged as a Total endto-end Global IT solution provider. With over two decades of domain expertise in IT / BFSI / e-Governance, the firm has pioneered in delivering Core Banking/ ERP/ E-Governance/ DC/ DR/ Cloud Solutions.

Advice to Entrepreneurs

If you want to succeed, you have to believe in yourself first, have a focused vision, face your fears, and be strong enough to overcome all the difficulties until you learn from your mistakes.

www.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

XIPHIAS INVESTMENT MIGRATION INC. SHAPING IMMIGRATION DREAMS WITH TRUSTED AND INNOVATIVE SERVICE VARUN SINGH

Managing Director

Indranil Roy | Business Connect

he world has been dramatically transformed because of the COVID-19 issue. Lockdowns, travel prohibitions, and social alienation have reshaped global economic activity, which had come to a halt. However, the period has proven the significance of migration, be it employment, studying abroad, or entrepreneurs establishing themselves beyond borders. While the desire for it remains, the present market situation necessitates more innovative and effective solutions. Introducing XIPHIAS Immigration, a one-stop-shop for innovative immigration services across the world. The company was registered in 2009 in the name of XIPHIAS Immigration and later in Jan 2015 registered as private limited.

TRUSTED AND WELL RECOGNIZED

XIPHIAS provides a wide range of immigration services for people seeking offshore employment, aspirants for foreign education, or being closer to family and friends. With people having multiple and distinct reasons to migrate, the firm has categorized its offerings into Investment Migration, Corporate Migration, Skilled Migration, and Study Abroad. The firm believes in building sustainable relationships with clients and other stakeholders. Its clients primarily include skilled professionals desirous of settling and working abroad, as well as HNIs and UHNIs starting new businesses or investing in real estate. XIPHIAS is driven by trust and has rigorous assessments in place to evaluate the applicant’s eligibility, and provide further counsel accordingly. They partner with many attorneys and lawmakers for assistance in other nations. They help in maintaining communication with signedup clients (undergoing documentation). The firm enjoys strong relationships with powerhouses like Canada, the UK, Australia, the USA, New Zealand, etc. XIPHIAS is shouldered by an innovationdriven team. Armed with knowledge and experience, they keep the firm up to standards and make every offering easily communicable. They are recognized by ICCRC Canada (Immigration Consultants of Canada Regulatory Council) and MARA, Australia Migration Agents Registration Authority). Insight Success has recognized them as one of the “Most Trusted Immigration Consulting Companies.” Through constant rewww.businessconnectindia.in | Vol. 4 | Special Edition June 2022 INDIA

engineering and upgrading of their processes and systems, they have secured a 100% success rate over the years.

THE FUNDAMENTAL USP

While immigration consulting is an essential service, and people migrate for a variety of reasons, it is often referred to as complicated, with immigration agents being regarded as chiselers. Reports of immigration scams, bothering intermediaries, and people needing to run helter-skelter to complete papers are some of the widespread antipathy towards immigration in India. XIPHIAS was brought in with an idea to spearhead transformation. One of its critical differentiators is its personalized attention, i.e., introspecting client profiles and evaluating their chances to migrate. Even if it affects their revenue, they don’t stray away from their values. Let’s take investment migration as an example. Increased market dynamics are pushing exciting opportunities for business people to invest in across borders. But a holistic transaction for securing permanent residence and alternate citizenship through investments requires dedicated expertise. This is where XIPHIAS proves its prudence. Its transparent framework not only generates more revenue but also makes it more competitive than its peers and incurs higher success rates in application approval.

NOTABLE TECHNOLOGICAL ACUTY

Technology and innovation are the cornerstones of modern business. Its influence is propelling every player to 46

introduce creative ideas that can lay down a strategic plan for newness in offerings, drive customer experience, and sustain market leadership. To level the playing field, XIPHIAS has crafted in-house technologies, such as a CRM platform that aids in reaching new client prospects and managing the entire customer lifecycle. The platform has proven to be far better than HRMS and F&A and has helped to outweigh the pandemic. When neither the customer nor the firm could meet in person to thrash out the issues of documentation and others, the platform aided in streamlining the process. To summarize, it has enhanced efficiency, productivity, and business growth while improving communications and the ability to reach customers.

THE ONE PILOTING THE GROWTH

XIPHIAS boasts a fine fusion of innovation and talent, driven to make immigration an easy and trusted service. The ecosystem is led by Varun Singh, a young and dynamic leader passionate about transforming immigration in India. He is certified in talent management by XLRI and in leadership management by IIM, Bangalore. Varun has been the vanguard of instilling the best values and practices in his team and company. He has faced the eccentricities of immigration in India, which motivated him to launch XIPHIAS. After 13 years, the firm stands as one of the pioneers in the pantheon with notable accolades and milestones. Starting from Bangalore, it has expanded footfalls into many cities like Mumbai, Pune, Delhi, Ahmedabad, and Hyderabad, and countries like Toronto and Dubai.

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TECH & INNOVATION

BUILDING TRUST IN 2022

Innovation and an Imperative for Embracing Data Privacy, Transportation and Security

In 2020, from the Covid-19 to Cyber-attack have been the biggest concern. Companies like SolarWinds, BlueKai (Owned by oracle), a UK-based security company called Keepnet Labs, South Africa Postbank, and many others have been hacked. According to selfkey, around 16 billion records, including credit/debit card numbers, home adders, phone numbers, and sensitive information, have been revealed. With more than 8 billion records have been exposed, the first quarter of 2020 has been one of the worst in data breach history. 37% of cyberattacks have increased in India in Q1 2020, as reported by Kaspersky Security Network. According to the economic times, cyber-attack surged since lockdown. The bombardment of misinformation and data breaches has made us wonder about the privacy and security of our sensitive personal, and organizational information. These all events have delivered many blows to public trust. It could be seen the lack of trust in everything from government agencies to brands. This year founder and entrepreneur have an opportunity to bring those issues, get creative, and solve them, but make sure you are not part of that problem. It begins by addressing the breakdown of these following areas.

DATA PRIVACY

Protecting personal data privacy has been the biggest concern, but long gone are the days when sensitive consumer docs were locked in a filing cabinet at the end of the workday. In the digital era, half of the population is online and sharing more information about themselves by using different online platforms. However, there is debate over who is responsible for data privacy. The Cisco Consumer Privacy survey has shown, around half of the respondents believed it was the government’s responsibility, a quoter thought consumers should be responsible for their own safety online. While one in five felt it was up to the companies who collect, process and store the information to keep it safe. Data pricy laws, like European laws GDPR (General Data Protection Regulation) and CCPA, have been followed by India and put greater onus on organizations to ensure data privacy. Bart

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Willemsen (VP Analyst Profile) Gartner has a prediction that by 2023, 65% of consumers’ personal information will be protected by data privacy laws. The Fines and other business impacts, such as reputation damage leading to lost business, make companies keenly aware of the importance of maintaining data protection. The majority of new businesses do not meet the minimal criteria necessary to be compliant with data privacy regulation, but that doesn’t mean founders can ignore data privacy protection. Rather, meeting data privacy criteria initially can ensure the company is prepared as it scales as new privacy laws are inaugurating. Applying tech that categories data while lessening redundancy make you ready for customers request to be forgotten or verify what data is held. It is essential for you to consider what data, is valuable to maintain, and could be cast off. There should be governance over the data, either by appointing a person on specificities position, adding tech or by bringing a third party to protect privacy properly. Also, request from the user can be immediately addressed.

TRANSPARENCY

Transparency is very essential in data privacy compliance. As per GDPR articles, answer to consumers’ questions surrounding their data will be made in “Concise, transparent, intelligible and easily accessible form, using clear and plain language.” Questions like do they share information to 3rd party? have they defined the intention for holding customers’ private data? how long will it be kept? How is it currently processed? must be answered by the companies. Although these questions come under GDPR, (so whatever company setting up their business in the EU or doing business with European residents, they have to follow), these such type of transparency would be stranded for new businesses. It only indicates loyalty among consumers, partners, and investors. It is a big challenge to be transparent, but you should be because that’s the way you will know how data is used.

Founders or entrepreneurs must look at the technology that is available to address the issue. Without being transparent, data is useless because you don’t know how it will benefit you. Achieving the transparency need to have data privacy laws - it will give you better insights into your data. The solution of data transparency won’t just allow you to clarify why you are holding user’s data, but also how it can provide your company with improved business agility.

DATA SECURITY

Amid the pandemic, customers were ordering the essential home products online and spending more time on the social media platform, while employees were doing work from home, which has led to an increase in data breaches. As per Malwarebytes, 20% of the breach and cyber incidents are directly related to the remote job. Data breaches linked to the pandemic lockdown, such as the attack on the small business administration that disclosed of applying for emergency loans from the government. It has no question that data is being under attack. It is rested on business to take action to shield it. Of cure, it could be far more difficult to do when your startup is small, you have very limited resources, and your workforce is accessing the network on personal devices all across the globe. Some basics rules like using multifactor authentication for getting all company and users’ data and enforcing strong passwords (did you know the SolarWinds attack relied on weak passwords to get access). VPN is more secure than home routers, and encryption would be used for any sensitive transmissions. The cloud-like SECaaS (Security as a service) provide accessible management for the worker, and tools that offer security on the edge can provide proper data security, whether it is on the network or access on the smartphone through the cloud. In 2020, many were compelled to readjust their approach to data protection. In 2021, many entrepreneurs and founders have the opportunity to learn from them and build trust.

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