The Most Promising Psychiatric Institute 2023

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Vol-5 | Issue 5| December 2022 | 499/WHERE QUALITY MENTAL HEALTH C ARE IS PROVIDED AT A COST-EFFECTIVE PRICE…
Dr K. Chandra Sekhar
Vol-5 | Special Edition | January 2023 |499/-
Dr Jagannath Director, Consultant Psychiatrist Managing Director

EVOKING MOTIVATION VIA ASSERTIVE

STORYTELLING…

A forum for honoring and praising some dynamic organizations that have been upending the traditional and boring patterns of the corporate world has evolved. We have many reasons to celebrate as the monsoon season has returned, and celebrations are just around the corner. The motivational tales of legendary leaders have influenced this entire edition. The mark made by them is indeed noteworthy. We hope our global audience resonates with the same notion.

As we foresee the dawn of 2023, our celebration is to recognize phenomenal performers where the one on the cover page stands out from the pool of companies that are known for their collaborative work culture. Asha Hospital is the star of this exclusive issue, known for providing an end-to-end Psychiatric Institute. The thought leadership of the institution is spearheading the Institution towards greater heights with utmost sensibilities and competencies to create huge waves in light of improving mental health care across the country. To create this fascinating narrative, we held a virtual meeting with the senior leaders of the institution who walked us through their spectacular journey where they have changed millions of lives. Do read out its story to dive into the length and breadth of its overall operations and how they are creating a difference in the world.

This publication is chock-full of tales about numerous businesses and the leaders who run them, all of whom come from varied backgrounds. The business tycoons are praised for their proficiency across the board for how they have addressed various parts of the ventures that helped them carve out a niche for themselves. Additionally, read some of the additional educational pieces our team of bloggers has written just to satisfy your thirst for knowledge. In order to do credit to the edition’s theme and provide readers the chance to discover some fresh viewpoints on a range of topics, we have collected all the pertinent pieces in one beautiful read. Every layout in the magazine is devoted to providing visual direction to fan one’s entrepreneurial flames.

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Where quality mental health care is provided at a cost-effective price… Cover Story Page
10 ASHA HOSPITAL CONTENT
of SUCCESS STORY 20
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no.
Table
AKHAND
TECHNOLOGY 64 GROWTH VCARE TRICHOLOGY 66 TEETH CARE CENTRE DENTAL HOSPITAL 72 DIET CLINIC 54 NSEW METALS 60 HEALTH 30 40 KIMS HOSPITALS 32 V2U HEALTHCARE PTE. LTD. 44 www.businessconnectindia.in | Vol. 5 Special Edition January 2023 | INDIA 7

Asha Hospital

Where quality mental health care is provided at a cost-effective price…

There has always been a dearth of comprehensive, accessible, and cost-effective mental health care in India. Social stigma is the biggest roadblock in people reaching out to doctors and seeking help. Mental Health Statistics 2022 reveals that over 970 million people across the world are suffering from various mental health issues including substance abuse disorders. In this direction, Asha Hospital has become a beacon of hope by introducing revolutionary mental health care facilities to those in need. We wanted to know the strategy and new-age treating methodologies introduced by the team of senior doctors at Asha Hospital. Hence, we sat for a virtual meeting with each of them individually and conversed about various aspects of the institution. We have mentioned various excerpts of the conversation with different key persons here, but before that, let’s get started with discussing the Institution’s profile and its services.

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Golden Oak Managing Director, Consultant Psychiatrist Neuropsychiatry & Geriatric Psychiatry DR. K CHANDRA SEKHAR
E 0 PSYCHIATRIC INSTITUTE 202 3
Kajal Dobhal | Business Connect

THE PREFACE

Incepted about two decades ago, Asha Hospital is a premier Psychiatric Institute in the private sector. Presently, located at Banjara Hills, Hyderabad, it offers a full range of Mental Health Services to patients hailing from all over the country as well as abroad. While establishing itself as one of the largest private institutes in India, it has become a centre of excellence in Psychiatry and has a Pre-Entry level certification from NABH. With a 96 beds facility that is operated under the guidance of 30 psychiatrists, it has been rendering acute care for various psychiatric illnesses. 40-bed geriatric care centre, 150-bed long-term rehab and 25-bed Deaddiction centre at the institution’s facility gives it a leading edge in the mental health care space. The facility also houses a high dependency Medical unit to cater to the needs of those with High mental health needs with co-existing high physical health needs.

Alongside establishing Acute care hospital at Banjara Hills, Asha Hospital has also conceptualized various facilities for Long term care (AJRC), Care for the Elderly with special mental health needs (Golden Oak), rehabilitation services for Alcohol and Substance use disorders (Asha Deaddiction Centre), exclusive outpatient clinics (Access Psychology) for children and adolescents, Women wellness and Psychological services that improve coping skills while dedicating a world-class Neuromodulation Unit at Gachibowli.

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Asha Deaddiction Centre

Asha Hospital has been a pioneer in pharmaceutical medical research, conducting clinical drug trials. Started in 1998, the growth of the Institution has been impressive both in Academics and Clinical practice for the last two decades and currently offers services in all subspecialties of Psychiatry.

The hospital premises in Rd n. 14 Banjara Hills contains a fully functional 96 bedded inpatient facility and is one of the largest and one of the few fully equipped inpatient psychiatry units in Hyderabad City. Comprehensive Emergency Psychiatry Program (CPEP) at Asha Hospital provides service to most acute and highly agitated or violent patients. Apart from dealing with treatment of various psychiatric disorders great care is given to look into any physical health issues by the team of Doctors headed by a very senior physician Dr. Y. Ganesh.

The Outpatient facility offers round the year OP consultation services (including on Sundays) with 25+ psychiatrists with an option for Teleconsultation as well. Specialty OP clinics include De-addiction clinic, Child & Adolescent mental health clinic, Women’s mental health clinic, Geriatric psychiatry clinic apart from OCD clinic, Bipolar clinic and Schizophrenia clinics.

The Department of Clinical Psychology at Asha Hospital comprises certified and experienced Clinical Psychologists who provide psychological services (assessments and interventions) to all age groups. The team of Psychologists are trained to conduct assessments that will help understand the patient’s condition as well as provide therapy and counseling services to overcome and manage these conditions. At the Women’s wellness clinic, they offer Preconception evaluation and counseling and Perinatal psychiatric care.

Optimal Wellbeing Clinic:High levels of stress and anxiety affect one’s personal and social lives including jobs and studies. In times of severe crisis and major life events, it often becomes hard to handle and balance the different aspects of life which can affect the. Finding the right course of intervention and experts can be a daunting task in such cases. The Optimal well-being clinic has experienced and qualified mental health professionals and therapists lead by Mrs. Kanthi Reddy senior clinical psychologist.

Neuromodulation Facility

“We at Asha hospital perform Non-Invasive Brain Stimulation (NIBS) techniques (TMS/tDCS) on a regular basis, either as a primary form of treatment or as an adjunct to the medical management in patients with various Neuro-Psychiatric disorders. We have already completed a Decade of our Journey in Neuromodulation.

We perform about 40+ sessions of TMS, 10+ sessions of tDCS and 10+ sessions of Biofeedback on daily basis in our Hospital. We have completed doing almost 150,000 sessions of rTMS, 50,000 sessions of tDCS and Biofeedback, and this wealth of experience bolsters our confidence in the safety and efficacy of these treatment modalities,” statement tossed by Dr M S Reddy, “We are one of the only institutions in India to use the advanced Brainsway Deep TMS system and TMS with Neuronavigation. The Brainsway Deep TMS system is one of the latest and most cutting-edge technologies in the field; its advanced technology stimulates deeper areas of the brain compared to a traditional rTMS system.”

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DR. RAMANA CHERUKURI

Electroconvulsive therapy (ECT) is a medical treatment most commonly administered to patients with severe depression, mania, schizophrenia, that has not responded to other treatments. It is nothing like what is portrayed in popular media and movies -The patient does not get violent seizures, does not feel pain during the procedure. The team which manages this department is headed by Dr Omprakash, senior Anesthetist. Under his supervision and expertise more than a lakh of treatments were administered during the last two decades with 0% complications.

Asha De-addiction Centre is an extension of Asha Hospital with over 15 Years of excellence and 15000+ happy patients. It is a comprehensive facility where all the needs of the client can be addressed by professionals in a stress-free and safe environment. Individualized treatment plans with methods that are outcomebased, scientific and are recognized by International & National organizations as effective are implemented for substance use disorders and/or co-occurring disorders. Dr.Ramana Cherukuri senior consultant in Addiction psychiatry along with Dr. Sandeep and team of psychologists and counselors render the necessary services at this facility, Asha Jyothi Rehabilitation Centre located in Malkaram village near Shamshabad was started in the year 2010. It provides treatment facilities for a short stay, respite care and long term rehabilitation. Dr. G. Jagannath and his team of rehabilitation psychologists and Psychiatric social workers render their services at this center. Golden Oak – Senior Citizens Home caters to the elderly who have special needs which cannot be taken care of in regular old age homes, Golden Oak – Senior Citizens Home caters to the elderly who are affected with Dementia and related disorders. Located at Malkaram Village, the home has a sprawling campus of four acres with greenery all around, and the facilities are elderfriendly. Families caring for persons with Dementia can also use this facility for respite.Dr.Najamus Saquib in charge of Geriatric psychiatric unit supervises the care.

Apart from the patient care Asha Hospital has postgraduate training facilities in Psychiatry. DNB (Diplomate National Board) training program at Asha hospital was started in 2006.The Program is affiliated to National Board of Examinations. Till Date 50 doctors have qualified from our institute and are spread across India and abroad. Dr Sharada Menon Gold medal was awarded to Dr. K.L. Vidhya in 2015, Dr Idrees in 2016, and Dr. Aparna Badagala in 2017.

POST-DOCTORAL FELLOWSHIP – PDF (CHILD PSYCHIATRY)

PDF in child psychiatry was started under guidance of Dr Gowri Devi, who has 30 plus years of experience in dealing with children. The program is recognized by KNR University, Warangal Telangana.

Various national and international academic conferences and continuous medical education (CME) programs are conducted by the Institute.

In addition to all the above as socially committed professional organization the institute started free rural mental health services at four locations in the state of Telangana this year. These services are accessible to economically back ward rural population at their doorstep.

GLIMPSES OF THE ONE-ON-ONE INTERACTION

The Director and Consultant Psychiatrist at Asha Hospital, Dr M.S Reddy shared his areas of specialization and experience so far while asserting the significance of mental health in today’s unprecedented scenario. He goes on to explain that alongside managing their own roles and responsibilities across the institution, the team of doctors equally contributes to Asha Hospital’s growth. Here, he is a seasoned specialist at Asha Bipolar and OCD Clinic that mainly deals with mood disorders (Depression, Bipolar disorders, premenstrual disorder, and disruptive disorders) and OCD while being in operation for more than a decade now. Pharmacotherapy, inpatient treatment, electroconvulsive therapy and Neuromodulation are the types of treatments offered to patients dealing with various psychiatric issues under his guidance. “Our clinical centre has become a preferred place to treat bipolar disorders and OCDs

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where patients hailing from diverse geographies reach out to us seeking best-in-class treatments. In our special treatments, Neuromodulation has emerged to be the most distinct and effective treatment method where astounding results have been witnessed at our centre,” claims Dr Reddy.

The advanced Neuromodulation Techniques introduced by Asha Hospital are the extension of allowing patients to stop suffering and start recovering from various psychiatric disorders without any heavy medications and with almost no side effects. Defining the process of Neuromodulation, Dr Reddy explains that it is the alteration of nerve activity in a target area by using the latest technology. Currently, Neuromodulation has a wide range of applications in different areas of medicine. Neuromodulation techniques involve repetitive Transcranial Magnetic Stimulation (rTMS), Transcranial Direct Current Stimulation (tDCS) and Electroconvulsive therapy (ECT). This new-age treatment is approved by FDA and is effective for curing depression, OCD and tobacco de-addiction. It is not a stand-alone treatment but an add-on treatment for treating multiple mental health issues.

Now, we are in a conversation with Dr K. Chandra Sekhar- the Managing Director of Asha Hospital. He walked us through his area of expertise and his overall experience so far. He began by saying that what started as a 30-bed hospital in 1998 has become a 325-bed facility in the private psychiatric sector.

Specialized in Neuropsychiatry, he has been heavily involved in the organization’s operational functionality since its inception in the late 90s.

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“Our success lies in a team approach that is strengthened by mutual trust and collegiate practice “Establishing a centre of excellence for mental health care is the steadfast vision that drives the culture at Asha Hospital. Here, a culture of nurturing continuous learning and research has been ingrained for the betterment of the individuals associated with the institution. High ethical standards are maintained to deliver services towards improving the mental health of patients.
Dr. Ajay Saxena Dr Omprakash, Anaesthetist

Dr G Prasad Rao walked us through his area of specialization and different facets of the hospital. He specialized in dealing with cases of Schizophrenia by providing the patients with various pharmacological and psychological therapies that is followed by rehabilitation therapy.

He is extensively involved in clinical drug trials and research programmes in collaboration with various multinational pharmaceutical companies. His research is majorly focused in the areas of clinical Drug trials, Depression, Neuroimaging and Dementia. Backed by a team of young researchers under the guidance of Dr Rao, Asha Hospital has bagged innumerable recognitions and awards for exemplary research performed by them.

should be provided with a supportive environment where they can cultivate their positive emotions. As per Dr Gowri, during childhood, alleviating mental health issues is quite easier than dealing with them in adulthood. Hence, early diagnosis of any underlying disorder could prove to be miraculous to any child. Individual psychotherapy plays a wonderful role in the healing process that is accompanied by Family Therapy which is an integral part of the treatment. Medical, psychological or psychosocial methods are utilized by doctors to deal with children facing mental health issues.

“Ultimate aim of our operations is to reach out to those in dire need of help and put a significant impact on their lives. To achieve this, we have come up with collaborative practice as we believe in mutual trust and sharing knowledge to get the best outcomes,” claims the luminary.

Before putting an end to the conversation, he wanted to demystify a few myths regarding mental health.

“People often consider mental health treatment to be giving sleeping pills, asylum care or administering electric shock treatments. I wish to bust such myths as none of these is true. We as a community need to address the fact that a majority of patients are able to recover completely and go back to their previous lifestyles,” concluded Dr Chandra Sekhar Now, some excerpts from the conversation with Dr M Gowri Devi who is Consultant Psychiatrist specializing in child psychiatry and Director at Asha Hospital. She holds a considerable amount of experience in Adult as well as child psychiatry by working at various government as well as private hospitals. For the past 35 years, she has been practicing child psychiatry with children and adolescents the age ranging from 1 year to 18 years.

Her approach is to reach out to help children and adolescents deal with the current stressful scenarios. As per the child’s requirement, they have established a special centre where a child counselor interacts and gets to know his intellectual development, emotional quotient, intelligence quotient and emotional or social development accordingly. Helping children express as well as address their emotions is a critical factor that defines the rest of their lives. For a brighter future, children

Dr Gowri Devi continues to explain that mental, behavioral, psychological, and social issues need to be expertly addressed to aid a child to develop into a healthy adult. Why is child psychiatry important? The first five years of a child’s development are crucial to determining the rest of the journey in which he/ she requires utmost attention and care. It is the phase when a child learns various life skills be it motor, language, mimicry, etc. This phase could be heavily disrupted in case of any underlying psychological disorder and may get completely unnoticed by the parents.

Afterwards, Dr Chytanya Deepak joined us to share his side of the story. He is heading the operations at Asha Hospital as a Consultant Psychiatrist and Director supervising the Bipolar Disorders clinic. For the past 10 years, he has also been serving the institution as Medical Officer In charge. He is responsible for the supervision of the safety and treatment protocols at the hospital premises. Particularly, he is involved in maintaining proper flow at the OCD and Bipolar clinic. His area of specialization as a consultant psychiatrist is OCD where he aids in rendering treatment modalities such as pharmacotherapy, psychotherapy, rTMS, etc, to deal with this common disorder. He is a pivotal part of an apt team specializing in mood disorders including Dr M S Reddy, Dr Shweta Reddy, Dr Rachel and Dr Mansa. In close collaboration, they provide comprehensive treatment to the patients in their OCD and Bipolar clinics. “Most people are in the dark in terms of identifying OCD as a major psychological disorder. The compulsive behavior of performing repetitive acts disrupts a patient’s life in the most drastic manners and we need to spread more and more awareness concerning this disorder that has effective treatment. People need to be conscious enough to identify the patterns and seek help whenever needed!,” he concluded.

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Now, Dr Sandeep Kondepi joined the conversation to throw light on his area of specialization. He is working as a consultant psychiatrist and addiction specialist under the guidance of Dr Ramana Cherukuri, senior consultant in Addiction Psychiatry at Asha Hospital. Today, drug addiction has become a major global issue that threatens the future of mankind. The World Drug Report claims that 35 Million global populations are under the influence of illicit drugs. Over 40% of the Indian population is addicted to tobacco- be it chewing or smoking. Around 16 Crore people are severely alcoholic and post Covid scenario has increased the rampant use of Cannabis and similar stimulants. And the most terrible one is that behavioral addictions (gaming addictions, shopping addictions, gambling addictions, etc.) have been surging since the pandemic hit the world.

At Asha De Addiction Center, Dr Sandeep supervises the Deaddiction Program. Well, having years of experience in dealing with addicted patients, Dr Sandeep claims that no addict is actually happy with his respective addiction. Giving an in-depth view of what exactly addiction is, Sandeep states, “Addiction is not the failure of anyone’s will or determination. It is a brain disease. This whole cycle of addiction is dopamine-driven. The more addicted a person is to something, the more he craves. And once a person is not able to control his urge to regulate his behavior or use of any substance, this becomes a severe addiction.”

Lastly, we would like to share with you a few excerpts from the conversation held with Dr G. Jagannath who is the senior psychiatrist at Asha Jyoti Rehabilitation Center. He expounded that rehabilitation plays a significant role in helping a person deal with any psychological disorder. At the rehabilitation centre, they assist the patients to develop intellectual, emotional and social skills to deal with day-to-day scenarios that improve the quality of life. As mentally ill patients have usually lost touch with the outside world or have avoided any interaction with society for a long-time, they lack the confidence and technique to deal with the world. In this direction, the centre helps them to integrate them into community.The Rehabilitation program includes individual counseling sessions and providing emotional support to the patients.. The major role of Dr G Jaganathan’s is to help patients improve their quality of life for which his team works. . Before signing off from the conversation, he shared some parting words, “People believe that they can cure depression or any other disorder by controlling their thought process itself. But it is not so. They need professional assistance to be cured. Hence, common folks should reach out to seek help to diagnose the disease during early stages and deal with them.”

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THE TESTIMONIAL SHARED BY A PRECIOUS PATIENT

“They have expertise in Trans cranial Magnetic Stimulation Therapy as much or more than any American Clinic in my opinion. The intake was impressive and the interaction with the neurophysiologist during the treatment was fruitful. They did the Depression Protocol on me which seems to be the predominant protocol. It’s good for depression but also for Neurological injuries that I sustained. I have seen 2 neurologists in my journey to health & none of them mentioned TMS,” shared James Dinneen Jr.

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DR. K ASHOK REDDY

Fevicol

“Ye Fevicol Ka Mazboot Jod Hai Tootega Nahi.”

How can we forget this ad dialogue? Of course, we are going to do a case study of Fevicol success story. A one-time peon created Asia’s biggest adhesive company. Nowadays, the company has turnover around 6332 Crores INR/year, isn’t it surprising? Let’s just deep dive in to know about it.

INTRODUCTION

Fevicol is India’s biggest leading Adhesives company. The company was founded by Indian entrepreneur Balwant Parekh known as the Fevicol man. It was 1959 when the Fevicol was first marketed in India as an easy-to-use and replace another fat-based adhesive which consumed a lot of time for boiling prior to the application. This brand innovation has transformed the way carpentry trade operates in India.

FOUNDER & FEVICOL

Balwant Parekh was born in Gujrat who participated in a movement called “Bharat Chhodo Andolan”, launched by Mahatma Gandhi. He had finished a law degree from Mumbai, but he was reluctant to practice law. Living in Mumbai was difficult for him, so he had to work at dyeing and printing press. He ended up working as a peon at a wood trader’s office. During those days, He lived in a warehouse along with his wife.

Eventually, one of the investors recognized his business skills, Balwant started importing cycle, paper dyes, and many others from other countries. Later, he and his younger brother Sushil Parekh started their own business and named the company called Pidilite Industry.

Over the years, Fevicol built a monopoly in the adhesive industry. In 2002, The Pidilite created another product called FeviQucik and acquired company M-seal too. Later, the company expanded products by acquiring many adhesive companies.

In 2006, the company focused on international expansion. Factories have been set up in many different countries such as the US, Thailand, Dubai, Egypt, and Bangladesh. The brand also built a research center in Singapore.

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Balwant Parekh

BUSINESS STRATEGIES

The founder of Fevicol Balwant Parekh owned the very ultimate strategy to sell the Fevicol. First-time, in Indian business history, he approached direct marketing strategy. He researched and found that 80% of carpenters were decisionmakers. In such a case, educating carpenters about Fevicol’s benefits and direct marketing approach was a key factor for the company.

Later, the company added a new strategy. Wide Product Basket or deafferented product, the company Pidilite has introduced many adhesives products, a separate Fevicol for each different item. It would be difficult if the company separated a place for each different Fevicol’s items. That is the reason, the Pidilite provides all different kinds of adhesives products at one place for distributors, dealers, and channels. In such a way, it became so easy to dealing, delivering, and billing the products.

Inorganic Acquisition, Speedy Acquisition, and Aggressive Acquisition are the major reasons to become a wide Product basket. The Pidilite industry has acquired all those adhesives companies who could be a competitor in the market. Now, M-Seal, steel grip, Roff, Sargent Art, ColStar, Cyclo, Holdtite, WoodLok, Falcofix, and even Araldite Maker are part of the Pidilite Industry. Meaning, no matter what adhesive product, you are buying, money goes into the same bank account.

Apart from product quality, Fevicol focuses on maintaining a close relationship with the customers. The company has introduced different kinds of products at a very different price to meet customer demand. In this way, the customer cannot be missed.

The company follows a different SKU strategy, has launched Fevicol in a very different quantity, meaning the customer can buy ad per their needs. The products are available from pack 22.5gm to 50Kg. The Fevicol is OTC (over the counter) product that is available from the grocery store to hardware.

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AKHAND JYOTI EYE HOSPITAL

Redefining access to eye care in low income regions of India

To address the need of stimulating an awareness drive across the Indian eye care landscape, a spark illuminated in Mastichak, Bihar that has turned to be a beacon of changing eye care landscape today – Akhand Jyoti. The mission was simple but adamant – eliminating curable blindness by delivering better eye care treatment to the low-income/ underprivileged sections of society. It started with the realisation that came to Mr. Mritunjay Tiwary who recognised low-grade eye care facilities across the poor section of India, especially in the state of Bihar. Since then, there was no turning back and with time, his solemn oath to provide underprivileged Indian society with high-quality eye care became more and more steadfast. In this endeavour, he was joined by Dr. Ajit Poddar who is the Medical Director and Strategic Implementation Team member of Akhand Jyoti.

We sat down for a virtual conversation with both the leading faces and conversed on various aspects of the organisation to allow the global audience to get an in-depth view of the Akhand Jyoti Eye Hospital.

This non-profit unit of the Yugrishi Shriram Sharma Acharya Charitable Trust (YSSACT) has been well-acclaimed for being a secular, professionally managed non-profit organisation, conceptualised in 2004. Akhand Jyoti

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MRITUNJAY KUMAR TIWARY Project Head & Executive Trustee Founder Indranil Roy | Business Connect

started treating people blinded by cataracts in December 2005, principally in one of the poorest Indian states, Bihar, and today ranks among the top five eye hospitals in India. To help eliminate curable blindness and visual impairment by providing affordable and accessible eye health services in low-income regions while empowering women to achieve this is their vision till 2026.

“We strive to provide affordable, accessible, sustainable, quality curative and preventive eye care services while enabling underprivileged rural girls to lead the blindness elimination drive. Though owning the reputation of one of the prominent and biggest eye hospitals in Eastern India, our headquarter, a 190+ beds eye hospital is located in the remote Indian village of Bihar – Mastichak. In the capital city of Bihar i.e. Patna, we operate a 35-bed hospital, 40bed hospital in Dalsinghsarai in Samastipur district of Bihar, 60-bed hospital in Purnea in Bihar, a 50-bed hospital in Ballia in Uttar Pradesh, and 24 Primary Vision Centers in Siwan, Piro, Gopalganj, Dumraon, Mahua, Dhaka, Kochas, Areraj, Bidupur, Raghunathpur, Paliganj, Begusarai, Bhore, Riga, Guthani, Bhabua, Chennai, Akorhi Gola, Ramnagar, Bettiah, Kursela, Ekma, Kalyanpur and Hasanpur,” conveyed the duo of leaders.

SOCIO-ECONOMIC IMPACT

Performing over 75,000 sight-restoring surgeries annually, of which 80% are done free of cost for the poor, Akhand Jyoti has definitely added substantial value to the eye care industry in India. The relation of sight restoration via the Blindness Elimination programme is quite important for the economic liberation of the poor people in regions such as Bihar where the majority of the population lives at the low-end of the socioeconomic scale. Restoring sights definitely opens

better avenues to earning bread and butter that leads to social betterment. Education, health, nutrition, skills and assets, all led to human development status in any community where eyesight plays a significant role and hence, addressing eye health issues is extremely important to ensure the betterment of the people, especially those below the poverty line.

“Blind-free Bihar is the single-minded motive with our operations. For the past 14 years, we have been heavily active in Bihar and Eastern UP regions to restore the eyesight of the poor populations. We are relentlessly working towards becoming the Center of Excellence in the eye care space,” said Dr. Poddar.

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THE USP

• A well-acclaimed eye hospital in Eastern India and amongst the top 5 in India.

• Screens over 5,39,000 patients annually (398,000 at eye camps, over 68,000 through direct walk-in at Akhand Jyoti surgical centres, and over 73,000 through direct walk-in at Akhand Jyoti vision centres.)

• Performs over 75,000 sightrestoring surgeries annually, 80% of which are done for free for poor patients.

• State-of-the-art equipment and facilities to offer high-quality eye care delivery. Measures such as this ensure high surgery success rates.

• Well- established 5 surgical centres with 375 beds.

• Owns and operates 24 vision centres spread across Bihar and plans to open 150 of them by 2026.

• A strong team of 29 Ophthalmologists and 805 other staff.

• Across the rural hinterlands

of Bihar, it is facilitating girls’ education, skilling, employment, and empowerment programme, which ensures the much-required human resource of optometrists (locally known as junior doctors) forming the backbone of the Blindness Elimination programme.

• Building the 1st of its kind Centre of Excellence (CoE) in eye care in Bihar, live by October 2023. A 500-bed, India’s largest standalone eye hospital of 173,00 sq. ft. built up area.

• The largest cataract (and IOL) department in the region is dedicated to excellence in highquality, high-volume cataract surgeries.

• The CoE will have an enormous infrastructure for various speciality eye services, with 11 operation theatres, and an academic and research wing. It will enhance Akhand Jyoti’s total annual surgical output to 180,000 surgeries.

• Using solar power to generate a portion of the electricity at its base

hospital, thereby becoming more environmentally sustainable and leaving a lesser carbon footprint.

THE EXTENSIVE OUTREACH PROGRAMME

The special outreach programme conducted by Akhand Jyoti covers the north and southwest regions of Bihar and eastern Uttar Pradesh. This is in regard to offering eye care services not easily accessible to the poorest of people. With a strong outreach team supplemented by a large volunteer/community organiser base, their outreach activities are about holding eye screening camps, making door-to-door visits in villages, and screening children for eye problems at village schools – thereby combing the rural pockets to find out neglected patients. “We identify a district and its blocks for outreach interventions, based on geographical presence and coverage requirements. After doing thorough research the outreach manager chooses a spot - easily accessible with larger coverage of the catchment area in the identified block. However, post-COVID

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It is believed that Bihar has a 10x lower Doctor per patient ratio along with an 8x lower patient access to hospital Bed ratio compared to a developed state. Hence, under its Blindness Elimination program, Akhand Jyoti intends to enable an annual output of 265,000 surgeries (75% of which will be free) over the next 3-5 years.

crisis Akhand Jyoti has innovated a new outreach system based on a combination of two models. Currently, the outreach team along with qualified optometrists following all possible COVID-safe measures makes door-to-door visits in an identified area to find out poor patients requiring free surgical intervention. Following the door-to-door identification activity date and time is shared with the identified patients, on which they are collated and brought for surgery to the nearest Akhand Jyoti surgical facility,” reveals the luminary

OVERALL EVALUATION OF THE IMPACT SCALE

Why no talk about the impact that the hospital has had in the past 9 years via its blindness removal campaign. Here, are the relevant facts and figures1. 23,467 eye camps organised 2. 4,022,033 eyes screened 3. 576,615 surgeries performed of which 466,219 were done free of cost for poor patients

4. 304,244 spectacles dispensed for correction of refraction errors

5. 11,153,230 caregivers freed (usually an average of 2 persons are needed to look after a blind person over a 24-hour period)

FOOTBALL TO EYEBALL

Akhand Jyoti has innovated a unique programme where a total of 355 rural girls are at various stages between education and employment.

“Each of the 24 vision centres of Akhand Jyoti is led by one of these girls as Chief Optometrist & Vision Centre Head. Many girls have done/ pursued master’s and/ or BBA/ MBA courses to further develop themselves. The girls represent more than 70% of the managerial and clinical staff at Akhand Jyoti. These girls

are the key human resources who make the Blindness Elimination programme a success,” claims the duo. Moreover, it has also trained over 55 girls on short 3 to 6 months courses to work as opticians, optical counsellors, and receptionists at its various vision centres.

ROADBLOCK AMID THE DESTINATION

Needless to mention, the sole priority is to comb out poor bilateral cataract patients whose blindness can be easily restored by a simple sight-restoring surgery, which could do wonders for the lives of such people. Finances and demotivation are the major impediments in this direction. Further, they do not have easy access to eye care in their geographies. The most prominent challenge in eliminating curable blindness is to find these hidden patients from the nooks and crannies of the rural hinterlands. Though Akhand Jyoti deals with this hurdle through its

unique outreach programme, it still remains a considerable challenge. 80% of Akhand Jyoti’s sight-restoring surgeries are done free of cost for the poor. The revenue generated from the remaining 20% though helps in supporting free surgeries, is not adequate to completely bear the cost of free surgeries. This makes Akhand Jyoti reliant on external donations from individuals and organisations. Continuously raising this money year after year always remains a big challenge, till Akhand Jyoti reaches a ratio of 70% free and 30% paid surgeries, which would greatly help mitigate the need for donor funds. Akhand Jyoti believes in the mantra of “working where it matters” in other words Akhand Jyoti will never have its operations in a thriving metropolis, where there are other eye care service providers, and where the patients in general are better off compared to the ones in the rural towns and villages. Saying this, it is always more challenging to establish and operate a vision centre or a hospital in a rural area. To address this, Akhand Jyoti tries to harness certain local human resource and utilise indigenous businesses of the area where it ventures into.

“The in-house pool of trained women optometrists who are groomed by Akhand Jyoti from their high school days for a period of 6 years or more, from the the backbone of its eye care services in these remote locations, where perhaps an optometrist from a city will not be comfortable working. Convincing and getting good doctors and key seniorlevel staff, to leave city life, and come and working in a remote location is also a constant challenge, which Akhand Jyoti regularly mitigates through various

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career-building opportunities, amenities, and by providing a unique and one of its kind work environment, where there is a lot of opportunity for learning,” conveys Mritunjay Tiwary. Furthermore, increasing the bed capacity is one of the greatest legacies that the institution wishes to create to eliminate curable blindness from Bihar. It plans to increase its current bed capacity from 375 beds to 1,120 beds by 2026, which would augment its surgical output operations.

Addressing the overall condition of women in the rural and backward sections of the states of Bihar and Uttar Pradesh, Dr Ajit Poddar says, “Such regions are amongst the most vulnerable and affected in terms of poverty. In a highly patriarchal society like Bihar, women face considerable hardships and discrimination. Social evils such as child marriage, dowry, domestic violence, low female literacy rate, and low female labour participation rates are rampant in the state. It is well documented that removing gender-based discrimination and improving gender parity is key to pulling up low-income geographies. In other words, empowering women leads to reducing poverty. And, this will ultimately lead to improved attitudes toward women’s overall health and wellbeing. By 2030 Akhand Jyoti plans to train 1,500 rural girls as professionally qualified optometrist to drive its Blindness Elimination programme.”

R&D INDUCING AN IMPACT

With the manta ‘to do more from less’, Akhand Jyoti’s steadfast conviction has emphasised indigenous in-house research

and development to mediate improved practices and increase its output while pursuing the highest standards.

Hence, it has been engaged in the following academic and research and development activities:

• Diploma & Bachelor’s course in Optometry.

• Affiliation with local Government University for B-Optometry in the final stage.

• Structured Comprehensive Ophthalmology Fellowship Programme.

• In-house Journal club.

• Collaboration and networking with Aravind Eye Hospital, Shroff’s Charity Eye Hospital and Moorfields Eye Hospital, UK.

• Regular internal CME and lectures for fellows.

• Training new surgeons on Eye-Si Surgical Simulator.

• Wet-Lab Training for new surgeons.

• Dedicated Training OT.

A GLANCE AT THE LEADERSHIP

The leadership team at Akhand Jyoti has been formulated by bringing people from different walks of life/ backgrounds. Individuals who believe in a unified effort to ensure substantial and long-lasting social changes in low-income states, starting in Bihar. Mr Mritunjay and Dr. Ajit proceeded with explaining that at the apex of the leadership pyramid sits the 7-member Board of Trustees, who have the legal responsibility of overseeing the Yugrishi Shriram Sharma Acharya

Charitable Trust (YSSACT), and in order to provide the topmost level of input to the organisation, they meet at least thrice a year. The group comprises active, agile and senior-level industry leaders and key persons in their field of expertise. Neither the Board of Trustee nor the Advisory Board members are involved in the dayto-day management of the Akhand Jyoti Eye Hospital activities, which allow it to witness independent oversight of, and guidance to, Akhand Jyoti’s executive management team. For seamless business continuity, the following governance bodies oversee the day-to-day activities within Akhand Jyoti:

• Strategy Implementation Team (SIT): This 6-member SIT is jointly chaired by the Akhand Jyoti Project Head and Medical Director and is responsible for the day-to-day operations of Akhand Jyoti.

• Project Management Committee (PMC): This 6-member PMC is chaired by an Akhand Jyoti Trustee and is responsible for overseeing all new capital projects.

• Quality Steering Committee (QSC): This 4-member QSC is chaired by the Medical Director & Project Head, supported by the Senior Manager Quality and is responsible for defining, implementing, and monitoring compliance with clinical and non-clinical quality standards.

The insightful leadership team of the organisation immensely focuses on creating leaders for tomorrow. This assertion could be proved by the facts revealed by Mr. Mritunjay and Dr. Ajit Poddar, “Akhand

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Jyoti believes in harnessing leadership skills from an early age. The girls who join our “Football to Eyeball” rural girls’ education, skilling, employment, and empowerment programme are trained in leadership from the very beginning. Playing football on the village field, at times even with boys, helps in creating the much-required confidence, which would go a long way in their career and life. The girls’ empowerment programme follows a system of mentor-mentee knowledge sharing, where a group of 10 girls are mentored by a senior girl, who reports to the Manager, who in turn reports to the Project Head. With time, apart from becoming qualified optometrists, doing MBA and other leadership courses further skills these girls, and become adept for leadership positions in the organisations. These girls represent more than 70% of managerial and clinical staff at Akhand Jyoti today.”

RECOGNITIONS TO SUPPORT THEIR CAUSE

The institution has never compromised on quality for quantity. Owing to its dedicated team of senior consultants who are constantly in sync with the working of junior consultants, they have been able to add value to the eye care health space. Estimated by WHO, hospitals performing large volumes of cataract surgeries have an acceptable surgical complication level of up to 5%, while Akhand Jyoti’s is less than

2%, which is significantly lower than many hospitals of similar size or even bigger.

Pioneering the drive of rendering highvolume, high-quality surgeries at par l, it happened to establish distinct benchmarks among the community of eye care service providers in India. Therefore, in June 2019, Akhand Jyoti won the prestigious “Shri Dharamsey Nensey Oman” award conferred by the International Agency for the Prevention of Blindness (IAPB) and Vision 2020. Moreover, the thought leadership portrayed by Mr. Mritunjay Tiwary has been recognised as the “Access Champion” by the Organization of Pharmaceutical Producers of India (OPPI) for his unequalled contribution to rural healthcare and improving access to the poorest section. Proving the accountability and good governance procedures ensured by Akhand Jyoti, it has

Well, all these marvellous achievements bring attention to the fact that Akhand Jyoti’s success is driven by its work culture. Every employee is groomed to harness the essential values of compassion, respect, commitment, and teamwork. Adapting these values allows them to go a long way in providing a warm and personal touch to every patient and improves the patient’s experience at the hospital. This motivates them to come back and also bring their family and peers under the hospital’s service parasol. Word-of-mouth advertising has been the key distinguisher of the hospital’s growth so far.

THE FUTURE PROJECTS

When asked to reveal future annual capacities that they wish to reach by 2026, the duo elucidated that the organisation is into establishing an infrastructure with:

1. 6 surgical centres

2. 150 vision centres

3. 1,120 beds

4. 270,000 surgeries

5. 200,000 walk-in OPD at surgical centres

6. 600,000 walk-in OPD at vision centres

7. 1,100,000 walk-in OPD at outreach camps

8. All speciality eye care services and Academic & Research wing in place 750 girls at different stages of education and/ or employment from the ‘Football to Eyeball’ programme.

To know more visit www.akhandjyoti. com

PEARLS OF WISDOM SHARED BY THE ‘VISIONARIES’

Unimaginable success follows by harnessing the power of innovation and cultivating local knowledge while embracing new technologies. No matter what we do, human beings should be at the heart of any operation. Hence, while encouraging and nurturing local talent it is also important to attract professionals from other places, who are inspired by the organisation’s vision and mission. Learning is the key to growth, always ensure it happens at every level at various capacities, may it be in micro-practices or in trailblazing macro changes. Finally, values are the most important – for Akhand Jyoti, it’s the 4 values of Commitment, Compassion, Teamwork, and Respect that ensures growth and success.

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also become a recipient of Guidestar India Gold Certification.
www.businessconnectindia.in | Vol. 5 Special Edition January 2023 | INDIA 29 I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. Follow us on BUY NOW FOLLOW NOW SUBCRIBE NOW BUSINESS MAGAZINE INDIA’S FASTEST GROWING EDITION NEVER MISS OUR

Best Foods for Healthy Skin FIVE

Eating healthy is a good habit that not only affects your health and quality of life but also will do wonders to your skin. All you need to do is consume best foods for healthy skin that will give you a radiant look, which no skin products can do!

Instead of experimenting withdifferent skin products, get used to some healthy skin dietthat is well-knownfora natural way to help you with getting that glowing skin.

To help you with - What you should eat to get that beautiful & flawless skin that you wish for, go through this article to help you with Best Food for healthy skin.

Healthy skin diet should include consumption of antioxidants such as Vitamin C, Beta Carotene, Selenium, B Vitamins and Vitamin E, which will work as a shield to your skin cells and will help them stay gorgeous.

Start taking care of your skin by nourishing your skin from within. Following are the 5 Best Foods for Healthy Skin that you should add in your diet.

30 www.businessconnectindia.in | Vol. 5 Special Edition January 2023 | INDIA HEALTH

1. Watermelon

Staying hydrated is really important and this fruit is known as an antioxidant-packed snack that helps you with taking a good quantity of the beta-carotene and vitamin C. The high concentration of water that is present in watermelon helps in the reduction of water retention that leads to puffiness around the eyes. Watermelon is a fruit for skin that has Vitamin A, which helps in repairing skin cells.

2. Pecans

The plant-based foods such as nuts are found with ellagic acid that is helpful in protecting skin cells from UV damage. Pecans are highly packed with Antioxidants & Minerals such as vitamins A and E, and Calcium & Potassium. They are also a portion offood for glowing skin as it has a source of Zinc, which helps with promoting glowing skin as well as will protect immunity.

3. Fruits & Vegetables

In order to protect your skin from the cellular damage that is caused by smoking, sunlight or pollution can cause wrinkling spots and age spots, consumption of powerful antioxidants like fruits and vegetables are necessary. Focus on consuming at least five portions of fruits and vegetables a day.

For normal skin development and to have a healthy skin tone, one needs to have a good amount of colourful fruits and vegetables that contain potent antioxidants.

Vitamins good for skin: Vitamin C foods for skin are super antioxidant, which helps blemishes heal properly.

4. Eggs

A source of lutein that helps in keeping the skin hydrated as well as firm. Eggs also help in promoting the natural oils, which will makeyour skin to look radiant. The amino acids that are found in protein-rich foods such as eggs generate new skin cells and build blocks of collagen production.

Feel free to add eggs into your diet for glowing skin. It also helps in softening your skin and making it firm and hydrated.

5. Dark Chocolates

Consumption of Dark Chocolates with at least 70 per cent of cocoa will help you with boosting and restoring yourskin’s moisture and will protect your skin from sun damage, and it will also diminish wrinkles. Dark Chocolates have numerous skin benefits like, it provides nourishment to the skin, it detoxifies the skin, and promotes skin glow etc.

One’s skin health can be seen in what is being consumed. Opt for a good source of food for healthy skin. These are just five, but there are plenty of options that you can include in your list of healthy skin diet. Give your skin enough essential nutrients in order to protect them.

Food for healthy skin gives you nutrients that your skin is in need of, along with that, you can do a lot more to get great skin. Make sure that you consume plenty of water, get good sleep, and stay physically active. Create a healthy lifestyle around you and let your skin glow naturally.

www.businessconnectindia.in | Vol. 5 Special Edition January 2023 | INDIA 31

KIMS Hospitals

Our bid for bringing the best- in- class stories for our global readership has actuated us to feature KIMS Hospitals at the forefront in this publication. As the healthcare industry is hovering for growth in India, there is a considerable need for quality services at reasonable cost here. Especially in the region of Andhra Pradesh and Telangana, the demand for better medical facilities are at its peak. Acting as a key consolidator in the healthcare market, KIMS Hospitals has emerged as an exemplary brand with some well-established values and mission that allow it to make a difference in this crucial industry sophistically. Hence, this cover story is dedicated to the outstanding journey of KIMS Hospitals— one of the largest corporate healthcare groups in AP and Telangana and in future want to spread its presence in Karnataka, Tamil Nadu and parts of central India.

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Defined By High-Quality Healthcare Services

Fundamentally, its nationwide reputation is based on its dedicated services in recovering large numbers of treated patients as well as matchless treatments. Today, it has become a prominent player in the Indian healthcare industry owing to its multi-disciplinary integrated healthcare services. Its intense focus has always been fixated on ensuring primary, secondary & tertiary care in Tier 2-3 cities and primary, secondary, tertiary and quaternary healthcare in Tier -1 cities. Under its service parasol, there are 9 multi-speciality operate as the brand name - KIMS Hospitals, with an aggregate bed capacity of 3,064. The CRISIL report commissioned by the KIMS Hospitals reveals that there are over 2,500 operational beds till March 31, 2021, which is astoundingly said to be 2.2 times more capacity than the secondlargest provider in Andhra Pradesh and Telangana. The diverse healthcare services provided by the brand encompasses over 25 specialities and super specialities in — cardiac sciences, oncology, neurosciences, gastric sciences, orthopaedics, organ transplantation, renal sciences and mother & child care.

The transformative growth this institution has witnessed from being a single hospital to a chain of multi-speciality hospitals via organic growth and strategic acquisitions over the last two decades are the outcome of the insightful stewardship of Dr Bhaskara Rao Bollineni. He is the key luminary who is the Founder & MD of KIMS Hospitals and every step taken by him has been supported and accompanied by Dr Abhinay Bollineni, the Executive Director and CEO. The phenomenal business journey from the first hospital established in Nellore (AP) in 2000 with the capacity of approximately 200 beds to a mega-hospital brand across India has grabbed eyeballs across the healthcare industry. The flagship hospital of the institution is located at Secunderabad (Telangana) that has a stature of an eminent and credible private hospital in India enriched with a capacity of more than 1000 beds.

“We have significantly expanded our hospital network in recent years through our acquisitions of hospitals in Ongole (AP) in Fiscal Year 2017, Vizag (AP) and Anantapur (AP) in Fiscal Year 2019 and Kurnool (AP) in Fiscal Year 2020. Approximately one-third of our 3,064 beds were launched in the last four years. We have added over 940 beds, in aggregate, in our hospitals in Visakhapatnam (Vizag) (AP), Anantapur (AP), Rajamundry (AP) and Kurnool (AP) in Fiscal Years 2019 and 2021, and improved the overall bed occupancy rate in these hospitals from 71.83% to 78.60% in the same period,” claims the Founder.

The institution strives to ensure quality healthcare services to more and more patients and the administration firmly believes that they have greater scope for additional patients and improved occupancy rates. At present, it has inclined its focus on the southern Indian healthcare market where it possesses a robust understanding of regional nuances, customer culture and the mind-set of medical professionals. As this region has a peaking need for quality as well as affordable healthcare services, KIMS Hospitals has proved its forte here effectively and will continue to do so in future.

Owing to their integrated diagnostic services and pharmacies, patients will be availed of proper medical care under the same roof, affirms the CEO.

A Brief of The Luminaries

The Founding head, Dr Bhaskara Rao Bollineni, is a renowned cardiothoracic surgeon in India with over 27 years of extensive experience in cardiothoracic surgery. He has been associated with multiple leading medical institutions across the country in his overall career trajectory. He began his entrepreneurial journey by setting up KIMS Nellore in 2000 with an exclusive vision to establish a reliable hospital system to serve his native state – Andhra Pradesh. This venture was enticing to top medical talents and provided high-quality care at a reasonable price to the commonalities. Following his footsteps, Dr Abhinay Bollineni joined KIMS Hospitals in 2014 and they both conjointly extended the presence of the institution in nine cities all across AP and Telangana via a combination of greenfield, brownfield and acquisition-led expansion.

In 2019, Dr. Abhinay took over as the CEO and guided the operations in expanding the KIMS Hospitals network where the launch of KIMS Hospitals, Kondapur and the acquisitions of the hospitals in Ongole (AP), Vizag (AP), Anantapur (AP) and Kurnool (AP) were the key milestones.

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DR. BHASKAR RAO MD, KIMS Hospitals

In reference to their scaling growth, both the leaders quoted, In reference to their scaling growth, both the leaders quoted, “We believe that affordability and quality of healthcare services provided by us and our track record of building long-term relationships with medical professionals including our doctors, has enabled our growth and helped us build our ‘KIMS Hospitals’ brand.”

A GLANCE OVER THE USPs

KIMS Hospitals takes immense pride to reveal its key USPs with Business Connect. In this regard, Dr. Bhaskara proceeds by saying, “ KIMS Hospitals, Secunderabad is the one and only hospital in AP and Telangana possessing an emergency department that effortlessly complies with NABH standards. It was the second hospital in Hyderabad (Telangana) to install the 4-Arm HD da Vinci robotic surgical system, which facilitates complex surgeries that are virtually scarless.”

Their hospital chains are well- equipped with first- rated medical instruments and persistently employ practices and policies that grant quality healthcare services to their patients. As such, KIMS ICON Hospital Vizag has pioneered some world-class systems in AP-

• An Endoscopic Ultrasound System with Radial & Linear Scopes

• A 2T scope to perform high end endoscopy procedures such as ESG & therapeutic procedures

• A Power Spiral Endoscopy for performing end- to- end enter scope via motorized scope.

In order to stay ahead of game, the administration never hesitates to heavily invest in improving their technological capabilities, training programs for healthcare professionals, enhancing dayto-day operational efficiencies and innovative methods to engage and retain patients. Moreover, the institution also hosts world- class medical education programs via their affiliations with state medical boards and universities. Also, they offer PG, UG and Diploma programs affiliated with Kaloji Narayana Rao University of Health Sciences and the Telangana Para Medical Board.

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Addressing the exclusiveness of their ‘brand’, the CEO affirmed, “KIMS Hospitals are well recognized in its targeted region among patients, doctors, other healthcare professionals and vendors. Predominantly, their leadership in Andhra Pradesh and Telangana is driven by two factors— Clinical Excellence and Affordable Pricing— as the key dignitaries believe that unequalled healthcare services should be a synonymous to their brand. In this endeavour, KIMS Hospitals’ competency to keep the capex / bed at high levels as per the rising demand has been imperative to its model of providing quality and affordable healthcare services to all.

DIGITAL HEALTHCARE PLATFORM & TECH-TRENDS

For allowing the common people manage their health and wellbeing journey effortlessly, they are fixated on formulating an effective healthcare ecosystem that leverages digital healthcare technologies. Undeniably, the sheer involvement of latest technologies in their business operations will allow them expand their digital capabilities to facilitate amelioration in patient care, stretch the scope of treatments, stimulating greater affordability, efficiency and cost savings— their foremost priority.

elucidates Dr. Bhaskar Rao

Today, when digital health platforms have been enabling patients to handle their own overall health, medical records, receive prescription via online consultation and much more, KIMS Hospitals also acknowledges the effectiveness of this digital revolution and is all set to sync with it by developing its customized tech-laced platform. They avidly state that digital health technology can enable clinical improvement and intervention alongside helping the patients to monitor their own health and recovery, identify deviations or setbacks and determine when follow-up consultations or inpatient admissions are advisable.

Moreover, the administration also intends to make considerable expense in the infrastructure and tech-necessities to drive the tech-enabled operations across every hospital under their parasol. Taking the current backdrop into consideration, they emphasise the investment in the tech trends for advanced medical equipment and procedures to be revolutionary for the heightening demand for sophisticated clinical care and procedures. Also, more integration of technology will directly cause cost optimization by streamlining their processes while utilising human interventions with patients more carefully. And soon, their hospitals will be automated in their core operational functions like—outpatient registration, medical billing, admissions and discharge while pioneering a neoteric digital nursing portal for time optimization and resource allocation at nursing stations. Beyond any doubt, all these steps will be revamping the current scenario of healthcare industry.

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DR. ABHINAY BOLLINENI CEO, KIMS Hospitals
“We have successfully implemented our affordable pricing model in our hospitals in both Tier 1 and Tier 2-3 markets, even though hospitals in different markets face different competitive landscapes and pricing pressures, serve patients from different economic backgrounds and offer a different mix of specialty offerings,”

LEADING

A FEW SPECIALITIES

KIMS Hospitals happens to be the leader in some of the specialities in the healthcare space such as they have ensured the largest cardiac and cardiothoracic surgery and cardiology treatments programs in AP, considering the number of treated patients in 2018. Furthermore, the Founder asserts that they have been ranked first in genitourinary surgeries performed, neurosurgery and polytrauma treatments and have been first among private hospitals in nephrology treatments in AP in 2018. He further added that the institution also possesses one of the largest neurosciences programs for epilepsy in India.

All these leads have allowed KIMS Hospitals to get an edge in the respective industry. Their multi-speciality treatments have been tagged and unparalleled services have been grabbing eyeballs across the space.

The doctors serving the patients with their utmost dedication were the alumni excelling in premier medical institutions and have received accolades and awards for their contributions in their respective fields accordingly. The luminaries give credence to their commitment to serve mankind as the motive force behind the success of the brand.

Accredited by the National Board of Examination, the institution operates its own DNB student program that grants them a deep pool of talented medical practitioners to add substance to their hospitals. Their medical care centres at Secunderabad (Telangana), Rajahmundry (AP) and Kondapur (Telangana) are all NABH accredited, speaking of their credibility, and most of their facilities have acquired best- quality certifications from several accreditation agencies such as ISO certification and Green OT certification. No doubt, all the hospitals under the brand are compelled to follow defined sets of rules and patient safety protocols while adhering to established clinical standards when handling the patients.

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Heart & Lung Transplant Institute: between September 2020 and August 2021, the doctors at Krishna Institute of Medical Sciences (KIMS Hospitals), Hyderabad performed 22 COVID Double Lung Transplants for patients with respiratory failures caused due to Covid-19 and 66 heart, double lung and combined heart double lung transplants for patients suffering from advanced cardiorespiratory failure. This is by far the highest.

During the COVID-19 first and second wave, KIMS Heart & Lung Transplant Institute received critical patients from across the country- from Jammu & Kashmir, Punjab, Delhi, Kerala, Karnataka, Maharashtra, Gujarat, Rajasthan, West Bengal, Odisha Madhya Pradesh and Chhattisgarh, where some cases even required advanced respiratory support ECMO for respiratory failure caused due to Covid-19 virus. With 18 ECMO machines, the largest in a single centre in India, KIMS Hospitals is at the forefront of offering high-end care in critical cases.

A Culture of Empowerment

The able administration of KIMS Hospitals firmly reckons that quality care can only be rendered by hiring adept medical professionals and clinical teams alongside retaining them for long-term partnerships. In line with this endeavour, they have ensured enormous efforts to formulate a culture that nurtures their medical talent while prompting their doctors to become stakeholders in the KIMS hospitals.

This step is significant for developing a culture of empowerment and ownership has been stimulating talent retention alongside maintaining prolonged relationships with their medical pros. So far, the institution has managed to retain over 80% of their medical practitioners. They are in constant attempts to maintain lowest attrition rate for doctors by promoting proactive participation in equity ownership. And the retention rate of the committed team of doctors and other medical professionals has been the fruition of multi-disciplinary approach blended with low cost treatment, a high-volume tertiary care model and the administration’s convergence on teaching and research programs. Indeed, the benchmarks set by the brand in healthcare space by enriching its culture with a diverse pool of talented doctors, nurses and paramedical professionals makes it an inspiration to many other ventures.

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Ground-breaking Business Trends for

FOOD & BEVERAGE Companies

There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

SAFETY, SUSTAINABILITY, AND TRANSPARENCY IS ALL THAT MATTERS

Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

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THE CONSTANT RISING COSTS AND INCREASED AMBIGUITY

Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

INNOVATION AND VARIATION

Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more. The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth. The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

MERGER AND ACQUISITIONS

Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers. Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and readyto-eat meals, even if they are outside their traditional business.

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44 www.businessconnectindia.in | Vol. 5 Special Edition January 2023 | INDIA Innovating Solutions in Physiotherapy U H e a l t h c a r e V2 V2U Healthcare Pte Ltd
Director Physio Asia
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Physiotherapy is a centuries old profession that has been evolving over the years, while incorporating developments in modern medicine and technologies. Physiotherapy initially involved the use of therapeutic massage and soft tissue mobilization but over the years has come a long way integrating growing knowledge of medical science and Physiology – it now has is recognized as critical aspect of modern healthcare system with its place in prevention, recovery and performance enhancement.

Physiotherapists today are important in helping patients recover from:

Musculoskeletal - Sports injuries, arthritis or post-fracture rehab, back and neck pains

Neurological - Stroke, Spinal cord injuries, almost all nervous system related conditions.

Pediatrics - Developmental delay; cerebral palsy, congenital deformities etc

Cardio- Pulmonary – Post-operative cardiac rehab or respiratory issues including Covid-related breathing issues and weakness

Besides working in a hospital or a private clinic setting, physiotherapists can be seen working with sports teams like cricket and soccer.

People are increasingly conscious of their health and physical fitness, especially now so with the pandemic. With this, there is an increasing demand for healthcare options like physiotherpay and rehabilitation as people need further guidance or injury care. To achieve better outcomes to fulfill this growing need of physiotherapy care, it is important to have a good combination of traditional and evidence-based physiotherapy techniques with innovative technological advancements.

V2U offers this combined approach of “touch with technology”: V2U healthcare provides the best advanced technology while Physio Asia Therapy Centre provides the special Healing Touch.

ABOUT V2U HEALTHCARE

V2U healthcare is a manufacturer, wholesaler, and distributor of physiotherapy, rehabilitation medicine, and wellness products. V2U business model is vertically integrated as a supply chain –At one end, tying up with the manufacturer, and other end to the retail end users.

Company is emerging as a regional brand owning company with product band ownership capabilities – its vision is to develop the business in international markets – with a key focus on Asian markets by creating and offering innovative products and clinical solutions in physiotherapy and rehabilitation.

Vision: To be a leading rehabilitation medicine & wellness solution provider in Asia by acting as a vital link in the value chain from supplier to end-user.

Mission: To provide easy access to cost-effective and efficient physiotherapy, rehabilitation and wellness products utilizing the latest technology.

V2U with its clearly defined vision to become a key regional player has a strategy in place to increase brand presence and market penetration. This is being accomplished via its presence at the regional medical trade shows and Professional congresses across the Asia pacific region. Also organizing continuing Training and Skill upgrading Activities via Physio Asia Academy.

It is also establishing stronger presence on Social media channels and websites with localized contents.

The history of V2U Healthcare dates back to 2002, with the establishment of first company Rehab Asia Pte Ltd in Singapore. In January 2010, when the idea of consolidation of existing businesses under one roof emerged and hence V2U was established. This was because in due course of time, a few different ventures were to be created and assets needed consolidation.

V2U has now established it Branch offices / subsidiary companies in following countries:

• Rehamed Healthcare Sdn Bhd, Kuala Lumpur, Malaysia.

• V2U Healthcare, Ho Chi Minh, Vietnam.

• V2U Healthcare, Manila, Philippines.

• V2U Marketing Co Ltd , Bangkok , Thailand

• Physio Asia Therapy Centre – Singapore & Manila

The team at V2U is passionate about providing rehab and wellness solutions. The company respects its people and values their contributions. They constantly strive to provide innovative and value-added solutions.

The V2U logo symbolizes expansion from its core clinical rehabilitation services to the manufacturing and distribution of rehabilitation products across the world with a strong presence in ASEAN countries. V2U Healthcare deals with the rehab industry business and the logo signifies a sun with heat and light. Heat is the passion with which it serves its customers, and light signifies bringing in new knowledge and advancements to the rehabilitation industry.

V2U, as the name sounds, “We to You”, is service-oriented and lives up to its name by giving value to its customers and value in the supply chain process. V2U brand promise is “Value to You is Value to Us”. V2U is structured in a way to create maximum value by the integration of the supply chain vertically via:

• Working closely with manufacturers: It adds up value by product features and application enhancements.

• Bringing new technologies to the market place and representing them on a regional basis and coupled with education and training.

• Reaching its end users: Through Physio Asia Therapy Centre that offers relief and remedies to clients suffering from pain and strength training and rehabilitation.

DINESH VERMA: V2U FOUNDER & TECHNOLOGICAL HEALER

Administering the well-being of people through an amalgamation of technology and training is the passion of Dinesh Verma, Founder of V2U Healthcare and Physio Asia Therapy Centre as he aims to create an environment of physical and emotional comfort for the patients who are suffering from physical & mobility disorders.

An alumnus of Delhi Tamil Education Association Snr Sec School Lodi Estate, Dinesh Verma completed his degree in physiotherapy from the Institute for the Physically Handicapped, Delhi in 1988. Understanding that by being a mere practitioner of the subject will not help him in establishing it as a prime mode of treatment, he decided to be a promoter as well. For that he earned his Graduate Diploma in Business Administration from

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Singapore Institute of Management and further attained his MBA degree from Henley Business School (U.K.) in 1998 (Receiving Gold Award for Overall Top Performer among the graduating batch)

Before Establishing V2U Healthcare, Dinesh Verma worked for 10 years at several Organizations in Singapore such as - Margaret Drive Special School, Gleneagles Hospital, and Quintech Scientific Pte Ltd.

“My career began with finding an opportunity and seizing it. At beginning of my career – I identified a GAP between industry and professionals and hence decided bridge this gap. We continue to identify the need to provide clinical solutions—not just through technology— but with integrating our clinical strengths to provide total solutions.

Apart from developing business, Dinesh has constantly volunteered for professional advancement via his roles as the President of Singapore Physiotherapy Association (2012 –14) and Secretary n treasurer earlier. He Chaired the Core Steering Committee for the World Confederation for Physical Therapy held in 2015. Since 2014 he is also serving as Executive committee member of Asia Western Pacific World Confederation of Physical Therapy. Dinesh also loves to Mentor upcoming Entrepreneurs and feel pleasure to inspire younger generation.

Dinesh’s family is also dedicated to the Physiotherapy world as his wife, Monika Verma, is an established Clinical Physiotherapist and Director at Physio Asia Therapy Centre. His elder daughter, as well, is a Physiotherapy graduate from Perth, Australia while his younger daughter is pursuing a career in the technology field.

V2U HEALTHCARE - Re-defining Physiotherapy

V2U has been working with global partners to create innovative products. The rapid integration of computerization into physiotherapy and rehabilitation is becoming a norm. V2U identifies these technologies, such as computer-based assessment systems for balance, walking and running and offers 3D GAIT Lab, which does a biomechanical assessment of all joints at lower limb – identifies problem areas and V2U defines corrective measures. For instance. a patient may have pain in the knee - but when assessed for full biomechanics from hip to the foot – it may be found that the knee pain is being caused by an abnormality in the foot or hip. The V2U team will provide orthotics or footwear solutions and re-evaluate to ensure that correction is working as desired, hence to get the most effective solution.

Some of the innovative technologies offered by V2U include:

V2U TRAC PRO: A State-of-the-Art Spinal Decompression Therapy System to treat Back and Neck Pain. It has precise and controlled pull patterns to have decompressive effects on the herniated spinal discs (often get bulged, resulting in sciatica pain) apart from general stretching of soft tissues and muscles.

ACHIEVO PRESSURE BIOFEEDBACK: Imaging Ultrasound with a Pressure biofeedback system. Research has shown that recurrent back pain is often due to weakness of core stability muscles and hence specific training of these muscles is critical for long term recovery. Its proprietary system can identify weak muscles by visualizing on-screen by imaging ultrasound and then monitoring muscle action control via pressure cuff.

V2U Dynamic Tilt and exercise table –Versatile and multifunctional Exercise table capable of performing Pilates level exercise option as well as Standing tilt for Neurological cases

V2U Radial Shockwave Therapy - device for pain management

High Power Laser –V2U’s 12Watt high power Laser is a highly effective technology for pain management and muscle injury recovery.

V2U is working on some NEW and simple home-use and wearable technologies as well:

• V2U Combo Stim: A TENS (Electrical Stimulator device) with approved parameters to reduce pain and also enable strengthening.

• iFMT: A specific Foot Drop Stimulator for patients with foot drop – a result of stroke or Diabetes or nerve injury.

• iPMT: A pelvic floor muscle strengthening device.

• KMES: A Movement sensor that can guide patients with correct movement patterns; record sessions with objective readings and range of movement.

With the current global situation of Covid, it has become critical to have options to manage the client remotely. V2U is working on a new solution that will allow patients to be monitored while they are being treated at their remote facility or home. Wearable Technologies are becoming a popular mode of long-term management. Simple and effective devices such as TENS for pain management; iFMT for Foot drop management and Sensors for exercise training and documentation are needed in the current times with global movement restrictions.

V2U is always on the lookout for new and emerging technologies. However, it has defined structured criteria to filter proven technologies and bring them to its customers. It is always a participant in leading regional trade shows and professional meetings to seek such solutions, seeking online information and is often approached by new technology developers as well.

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development and technology implementation. Often, it is observed that clinical professionals are more hands-on rather than technology-oriented and hence it requires much effort to manage this change and facilitate the adoption of technologies with ease. Physio Asia Academy provides much-needed training and skills enhancement for the adoption of these technologies with the greatest efficiency.

With technologically advanced products and Physio Asia as its subsidiary, V2U is set to reform the physio and rehab care industry.

PHYSIO ASIA THERAPY CENTRE: INSPIRATIONAL METHODOLOGY

Physio Asia Therapy Centre entered the world of healing with the aim to achieve tremendous success by providing professional care which stands on the foundation of evidencebased practice. The mission of this prestigious Physiotherapy Centre is to help people improve their quality of life, by being a pioneer in introducing innovative and world-class services. The Centre strives to uphold its high service standards, leveraging on the use of the latest technology and nonsurgical treatments proven by research, thus assisting its patients in getting back to full recovery quickly. It follows a holistic approach towards full assessment with client education, treatment, and selfmanagement of conditions.

Physio Asia’s exclusive and proprietary approach to provide comprehensive and integrated treatment for those suffering from acute, sub-acute or chronic, and debilitating lower back or neck pain called SCORES (Spinal Core Stability Program).

This program aims at treating such conditions through V2U’s Spinal Decompression Therapy during acute and subacute stage and for full functional recovery - raising postural awareness and specific core spinal muscle strengthening utilizing ACHIEVO Core Stability Trainer – a proprietary system offering Real time imaging ultrasound to visualize weak muscles and make them work by observing functional response via pressure biofeedback cuff system. Conditioning the spinal muscles helps in significantly reducing the risk of further recurrences.

Physio Asia uses technology of 3D Gait Analysis system to analyze walking and running patterns and the correlation of various joints and muscles from back to foot to treat existing deficits and reduce the risk of future injuries through individualized rehab programs. Based on analysis, corrective measures such as Knee braces and foot orthotics are prescribed – to improve body dynamics, as dysfunction in one area of body can translate pain in other area. Assessing the body as a whole and not in parts is key to Physio Asia approach in managing chronic conditions.

The physiotherapists at the Centre are highly qualified and are trained well to understand the distinct nature of problems that the patients might suffer from. They maintain a personal equation with the patients and work as a support system which helps patients in dealing with the pain or limitation with strength. Furthermore, to provide safe and effective quality care to the patients, the facilities at the Centre are regularly updated with the latest world class equipment and the staff regularly undergo training to stay up to date with the latest manual techniques and expand their treatment repertoire.

Physio Asia Therapy Centre is the only such practice to receive the Singapore Prestige Brand Award twice – in 2102 and 2018, among the Established brand category and in 2016 it accomplished Singapore Quality Class and Service Class certification – A high level accreditation granted by SPRING Singapore (Govt. based agency) and it looks forward to further expansion via franchising.

MEETING GROWTH OBJECTIVES AND CHALLENGES AHEAD

Although times are challenging with Covid for immediate opportunities, such times can bring opportunities to re-invent the portfolio and revise strategic direction. V2U is upbeat on new and emerging opportunities such as –

• Remote Treatment options

• Wearable and home-use technologies

• Development of E-commerce channels

• Entering into a new market will all be giving tremendous growth opportunity to V2U healthcare.

V2U Healthcare, having established direct offices in S E Asian counties, is looking at expanding its business and opportunities in South Asia region especially in India through expansion of distribution channels - traditional as well as ONLINE sales channels.

V2U’s clinical business – Physio Asia Therapy Centre, having well established in Singapore And expanded to the Philippines in 2020 is targeting to be established in Malaysia by early 2021. It plans to seek further growth via franchises and shall target the Indian market for potential franchisees.

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V2U has a key thrust to bridge the gaps in technology

V2U has also been showered with many accolades for its pioneering performance through the years:

• 2009: Leading Singapore – Indian Entrepreneur Award 2009 – Event organized by the Indian Chamber of Commerce and DBS Bank and audited by KPMG

• 2011: Dinesh Verma, Chairman V2U Healthcare – Awarded as Most Promising Entrepreneur Award by Asia Pacific Entrepreneurship Awards

• 2012: Singapore Prestige Brand Award – for its clinic – Physio Asia Therapy Centre – in Established Brand Category by ASME & Lianhe Zaobao presented by Deputy Prime Minister of Singapore - Mr. Teo Chee Hean

• 2013: MIDAS Touch Asia –V2U Healthcare awarded for ENTREPRISE AWARD – GOLD Category. Co-organized by Channel News Asia

• 2014: Physio Ratna - Highest Award honor given to one physiotherapist each year – awarded by the Indian Association of Physiotherapists

• 2014: SICCI-DBS Singapore Indian Entrepreneur Awards finalist in the New Upcoming entrepreneurs — presented by MP, Inderjit Singh. He also was awarded the overall category winner amongst the finalists for the category by

Prime Minister Lee Hsien Loong

• 2016: Recipient of Singapore Indian Business Leader Award and book

• 2016: Certified as Singapore Quality Class and Singapore Service Class for business Excellence (Awarded by SPRING Singapore – Govt Agency)

• 2017: January – Asia’s 100 Leading Brands and Leadersby ASIA ONE magazine (India). Award Process Audit by Price Waterhouse Coopers

• 2018: Singapore Prestige Brand Award 2018 – for its clinic Physio Asia Therapy Centre – Singapore

• 2019: Singapore Indian Chamber of Commerce Entrepreneur Awards - Promising Enterprise category for Physio Asia Therapy Centre.

KEY MESSAGE FROM DINESH

A firm believer in Author Shiv Khera’s Quote - “Winners don’t do different things. They do things differently”.

Hence Dinesh believes that - To be successful, one needs to create value that creates a differentiation from the competition and result in a win-win strategy for the stakeholders.

Singapore Prestige Brand Award 2018 Company Retreat at BALI Indonesia Feb 2020
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Company Retreat at BALI Indonesia Feb 2020

THE REBOUNDING OF MICROFINANCE INSTITUTIONS

WHAT YOUNG ENTREPRENEURS NEED TO KNOW

• The ultimate objective of microfinance is to enhance easy accessibility, cost-effective and sustainable financial services or microloans to the budding entrepreneurs, unemployed youths, low earning individuals, a financially poor section of the society, or micro or small enterprises, resulting in raising their incomes or establishment of a profitable business.

• According to the Global MPI report 2018, India has made remarkable progress by drastically reducing its poverty rate from 55% to 28% in the last 10 years.

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With the recent declaration of new ventures in different Start-up sectors, to set up the sustainable entrepreneurship ecosystem driven by government’s financial inclusion agenda, the microfinance in India, with substantial opportunities, is emerging strongly and making a comeback after facing the challenges of demonetization. Sustainable rural development can be attained by focussing on microfinance because of its supportive and selfemployment role. The overall GLP (Gross loan portfolio) of microfinance is expected to increase at a CAGR of 28% in 2022.

In recent years, the era changer step taken by Prime Minister Narendra Modi towards e-government with a tag line “we move with the dream of electronic digital India....”, with an aim to “Transform India into digitally empowered society and knowledge economy”, has come up with e-Shakti (Apps also available) or digitisation of SHGs (Self Help Groups), an initiative of Micro Credit and Innovations Department of NABARD, and Digital India, to integrate the government departments, the people of the country (including villagers and farmers) and to ensure effective governance. Altogether these steps have supported the concept of microfinance companies to raise funds, understanding the tremendous potential of the concept in eradicating poverty in developing nations.

Entrepreneurs can’t take off in the absence of necessary funding. To dream of solving problems with innovations is good, but the ground realities need to be taken into consideration in this successful entrepreneurship journey. To face the financial burden along with the cut-throat competition of the business world is the usual problem faced in Start-ups businesses. Usually, most people have no or limited access to public financial services.

However, the obvious question arises is How to resolve the financial part of Start-ups?”

Monitoring the financial situation of clients and educating borrowers about better money management gives microfinance system an upper hand to the traditional loan offered by the banks. SIDBI (Small Industries Development Bank in India), HDFC Bank, Reliance, ICICI Bank, SBI Bank, etc. are the leading formal sector microfinance providers in India.

What is microfinance?

Microfinance offers financial and non-financial services to the budding entrepreneurs, (especially women) and men, including self-employed who are not accessible to

the traditional banking system. A microfinance bank (or microfinance institute) is the organization which offers such services, it can be a credit union, commercial bank, financial NGOs, or a credit cooperative.

Microfinance includes microcredit or microloan, “micro” means “small in scale”, the provision of small loans to underprivileged clients who have innovative business ideas but are not in a financial situation to execute the Start-up venture.

The long history of indigenous banking and money lending dates back to Vedic times, around 2000 to 1400 B.C. Currently, there are three models prevalent in Indian microfinance sector-(1) JLG (Joint Liability Group) (2) SHG (Self Help Group) (3) SHG Bank Linkage

Microfinance services are programmed in order

• To generate sustainable activities to enhance income

• To lessen external business upsets

• To raise the living conditions of entrepreneurs and their families

• To empower Budding Entrepreneurs and Women

What are microfinance banks?

Microfinance institutions or banks are playing a significant role in women empowerment in India. By offering financial services to the underprivileged women or men of the country, these institutions have opened the door for thousands of young women or men who are looking for their economic growth. Uneducated, poor and unemployed women or men usually face lots of issues to access loans from traditional lending organizations and this is where the microfinance banks have come to their rescue. They provide women or men access to finance services and offer them easy loans, savings accounts, insurance, and several others as per their eligibility and requirement. Maharastra and Bihar have the largest number of microfinance institutions operating under the JLG or SHG hybrid model.

Salient points of microfinance

• Creditors are from the low-income section

• Loans comprise small amount – micro-credits or microloans

• Loans are for Short duration

• Loans given are without security or guarantee

• Frequency of repayment is high

• Loans are usually considered for income generation purpose

India is currently one of the most promising markets for microfinance in the world, by successfully running Microfinance institutions in lots, and having an outstanding market potential in the Microfinance Industry. An enormous number of the government and non-governmental organizations (NGOs) are running several projects to uplift the life of the unbanked and underbanked section with a significantly high success rate.

Recent upsurge seen in the Start-up microfinance industry has given a green signal towards sustainable growth, with the expectation to create a miraculous impact by the union of Machine learning and Artificial Intelligence, to be the key driver in the Next generation sustainable microfinance distribution model.

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Diet Clinic

R

Encourages Eating Your Way to a Hale And Hearty Lifestyle

In the past decade and more, the healthcare industry has seen a massive transformation in terms of technology and awareness. People have only gotten better in the comprehension of this sector and become additionally conscious of keeping themselves updated with what happening around them.

In return, the sector also has improved itself on the front of delivering better customer services and reaching out to people far accurately. The evolution of data analysis, cloud technology, and mobile applications had made it more convenient for people to access their health needs anywhere and at any time. They look for the best, need the best and demands the best.

And, companies like Diet clinic meet the customer expectations essentially more than what is predictable. They focus on your overall fitness and wellness and negate any magical pills, potions, supplements or else. The diet plans are prepared and regulated by dietician Sheela Seharawat, Director &Rajiv Seharawat CEO, Diet Clinic Health Care Pvt. Ltd, that are designed after her utmost efforts, dedication and hard work.

At Diet Clinic®, they have tried to cope up and meet the customer demands and lest needs in the market, the research, and development team works on various strategies. They have introduced a Mobile Application and utilized technology to make good health and wellness more accessible to people.

“ Let your Diet Work for you ” Sheela Seharawat, Founder & Mentor Diet Clinic ®

Sheela, a nationally acclaimed Dietician, supervises a team of professional dieticians at Diet Clinic. She started the organization in 2006. Her mission is to help people to lose weight in the simplest and healthiest manner. She works with a scientific approach and therapeutic diet plans which she has developed are very helpful in early recovery of life-threatening diseases.

Business Connect:What gives you an edge over your peers? Sheela:It is of extreme importance to stay updated of all that peers are doing – their services, products, marketing strategies and all. A clear USP with an assurance of the result is what we aim at. It is what entices people to come to Diet Clinic. Our health and diet plans are entirely custom-

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“There is no joy in achieving something, which you have achieved without obstacles and challenges.”
Rajiv Seharawat Founder Diet Clinic ®
Vikas Jha | Business Connect

ized. We pay attention to the needs of our clients, understand their problems and guide them the way forward. It is here our job does not end. We move ahead with them in their every move, providing them with all the support that they require to stay motivated on their goals.

Business Connect: Did you face any obstacle during the initial days? How did you sail through them?

Sheela: It was never easy for me and us. Less reliability, hardly any trust from people around you and fear of repulsions from the market was some of the factors that came as obstacles at the initial stages. Moreover, it was a huge challenge around 12 to 15 years back that food and diet is the only solution for a healthy life, a life full of wellness and happiness. The only thing that kept me moving was belief. The belief that what we are doing will give results. Slowly with the world getting educated with diet and we also constantly educating and communicating people the benefits of eating and staying healthy, our belief started paying off. People who trusted us experienced positive results and they became our first brand ambassadors.

Business Connect: What was your learning during struggling days so that our readers could prepare themselves for upcoming challenges?

Sheela: Patience, trust in self and belief that, yes you can do it, are some factors that will always keep you moving ahead. There is an age-old adobe: “keep doing your job and do not count on the results”. It held true in my case. I had aimed to see a healthy society and have strived hard to spread the message through my endeavors. This kept me motivated and moving always and even in difficult times.Challenges are bound to come, the ones who have trust in themselves, sail through.

Business Connect: How do you ensure the unbreakable faith of patients in your organization?

Sheela: The word ‘faith’ hold a lot of importance to me. Over the years when people say that they are able to achieve what they have expected with Diet Clinic, they became our brand ambassador.

Today, we have thousands of people who are happy living a healthier and happy life. These people are our role models now who speak about their route to healthy living and their success stories to others. Today we have more than 35 clinics in the country and have been possible through those who have shown trust and faith in us.

Business Connect: What are the efforts made by you not to lag behind in the race of having latest technology?

Rajiv: We at Diet Clinic acknowledge the use growth of technology in pour field as well. One way we have tried to make good health more approachable in by introducing our newly launched mobile app- the Diet Clinic App. People stay connected to us at all time and they feel that losing weight or dieting or any other wellness approach is now much easier. People can chat real time with our health advisor and dieticians, take health and diet tips from them, read and download healthy menus and recipes, make a booking and renew their packages and make

payments and more. Moreover, our online platform has made life and health so easy that people find it easy and approachable.

Business Connect: How much do you rely upon Research and Development? What is the role of research in the growth of the Company?

Sheela: I believe research and development is a continuous process. It helps us dig deep into what is already there and input new innovations to already existing scientific principles. This one is more helpful today as it aids us with new and innovative ideas to keep people healthy and improve their quality of life.

Business Connect: How difficult it is to remain relevant in this competitive world? How do you keep yourself motivated during tough times?

Rajiv: It gives me a boost to see around and find that people who have associated with Diet Clinic live a changed life that is more healthy and happy. The road to success is not easy, but it is not all that difficult also if your intentions are honest and your approach positive.

Business Connect: What are your contributions to CSR activities?

Sheela: Businesses which think differently in today’s time, are the one that sustains in the long run. People these days and also corporates and businesses are more sensitive towards social issues. Including us, all businesses are trying to improve and increase the value they provide to their customers. As a part of CSR activities, I and my team in regular intervals conduct camps for the society where we try and educate people on the need of staying healthy, conduct blood donation and other health camps, etc.

Diet Clinic was started as an initiative and the intention of improving the lives of people. One common characteristic shared by all of us is the desire to be happy and healthy and for Sheela creating, value as a part of her corporate social responsibility simply means providing services that help people improve their lives and become happier.

“I believe that you might be the best or the most talented person in your field, but if you are not created value for the society, it isn’t of any use.”

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THE LOOPHOLES IN OUR EDUCATION SYSTEM

After seven decades of independence from the British Government, we have progressed on many fronts be it Science & Technology, Agriculture, Economics, Culture and Education. As far as Education is concerned, there are still many loopholes in the system. There are many causes responsible for the menace. When we say loopholes, it means a whole lot of things. It involves many institutions and more specifically the coaching center culture widespread all across the nation.

Today, we are going to talk more about the coaching culture or tuition culture that has gripped most part of the country. We know that despite having schools with good infrastructure, we have become compelled to send our kids to private coaching centers. The question is why? What is such compulsion that every stratum, from rich to middles class and even lower-middle class depend upon the coaching centers?

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Have our schools failed to deliver quality education? Is it just a kind of insecurity or the lack of satisfaction that tempt them to look out for a safe zone for their kids? In last couple of decades, tuitions have become such important that it becomes tough to imagine education without coaching. Are we at a loss of good educational institutions or are we under the notion that school education is not that relevant?

Apart from this, we see that even after getting best faculty members, people send their kids to bloodsucking coaching centers. Rather than focusing on the school curriculum, every kid is made to aspire for IITs, PMTs or such competitive exams. Many times, it has been found that school teachers compel students to take private tuitions else they frighten students to fail in exams.

We know that not every student can become and IITian or can crack PMT. Still, the race is on. We are fortunate to have millions of school going kids but unfortunately all their creativity or innovation is being replaced by the rat race.

Many motivational movies have been made on this topic such as Taare Zameen Par, 3 Idiots among others but we are just not able to fathom the gist of the topic. We need to focus on the development of individual traits that every student is uniquely bestowed with. Every student is unique and could have different aspirations and goals. We need to help them nurture their characteristics and life goals.

Moreover, when the humongous task to get kids admitted to kindergarten takes place, thousands of parents can be seen in queues in early mornings to fight for the complex procedure of enrolment. There are certain schools in which every parent dreams to send their kids in hope of a bright future ahead. This makes such schools beyond the reach of a number of parents. Whenever there is high demand and less supply, it leads to faulty practices.

Same stands true for education system too. What begins with kindergarten, continues till higher education. Seeing parents burning their lakhs of money on a single course is not something seen rarely. It has become a common phenomenon these days.

Not only courses, the mushrooming of a number of competitive coaching classes for the preparation of government jobs is also playing with the career of millions of students across the entire country. These institutes advertise in such a tempting way that make one believe that he or she will crack the exams in one shot. But it happens once in a blue moon. Students waste years just to secure a seat rather than investing those crucial years on the development of skills.

In every state, there are some places which are widely famous for being a student hub. We can see students ranging from early 20s to mid-30s, just for the sake of a government job. The question again is – what makes them waste their important years of creativity and innovation.

In a large part of our society, there has always been the demand of job security. People in such part hardly care about the new culture of startups or innovative ideas. This is mostly visible in the northern parts of the country especially in Bihar and UP (Uttar Pradesh). A very common proverb reflecting the mindset of the people of the regions is – “A government peon is better than a private manager”. One can easily verify this statement by visiting some places in the above mentioned states.

Though startup culture is visible in India for last several years, it is yet to make a solid transformation. More and more youngsters have to come forward to give shape to their ideas and visions rather than wasting their crucial years for the sake of a job in lieu of a permanent and secure status. We have to become and support risk takers.

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NSEW Metals: A 2021

Founded Endeavour Leading the Realm and Revolutionizing the Raw Material

Industry

companies need to ensure that they are agile and responsive enough to the customers. NSEW is on a mission to democratize buying and selling raw materials in the country.

Craving Out as a Differentiator

The Consumption of Raw Materials in India will triple with a Total Market Size of> USD 300 Bn by 2030-31 across Steel, Aluminium, Copper, Zinc, Construction Chemicals, Paints, etc. The intended growth of MSMEs and SMEs in the country is closely related to the development of raw materials, and for this, they require suitable materials at the right price and credit cost.

With a vision to revolutionize the raw material industry, the NSEW Metals came into existence in 2021 as a “One Stop Solution for Raw Material Needs of SMEs, MSMEs and Corporates.” Today, it has become a name synonymous with the right material, affordable price, and the right credit cost; they are the trendsetters catering the raw material needs with a Digital and Experienced touch. They offer sellers the opportunity to sell off excess inventory at the best prices, which helps their cash flow. They not only successfully negotiate with Suppliers thanks to the Strategic Geo Sourcing model and Demand Aggregation but also make sure that they split the rewards with no help from consumers. NSEW, a tech-enabled company with its headquarters in New Delhi, specialises in a variety of raw materials, completed goods, and semi-finished products in the ferrous and nonferrous product categories. With a highly committed and capable management team, assisted by an equally capable workforce, NSEW stands as a trusted name and a benchmark in the raw material solutions industry.

Creating an Indible Mark with Unique Marketing Tactics

Digitalizing and mainly automating commodities’ supply and service chains is critical because purchasing them has been laborious. A step in the right way is NSEW Digital Business. Few technological platforms exist where you may purchase goods at real-time prices by spending less than 30 seconds on your phone. There are some platforms that either work on an RFQ model or simply advertise the buyers and sellers, which does not serve the purpose as the lead time is very high. This is a very dynamic world where

NSEW is a customer-centric organization; they take feedback very seriously. The Primary Suppliers they work with have a proven track record in the industry whereas, but at the same time, when they onboard any new supplier with them– they ensure that they do a strict QA and compliance check. A PPAP lot is first provided to the customer, and the complete supply begins after receiving approval from both the supplier team and the technical team. It has helped several suppliers specially in the tier2 cities like Raipur, Durgapur, Bhilai etc. and they are now able to work with the company to obtain premium rates for their raw materials.

Clientele & Corporate Ethos

NSEW aspires to provide the most excellent customer service possible in their pursuit of excellence. It is actively providing services to a variety of industry sectors, including the steel, foundry, automotive, construction, and engineering industries. At the same time that they are giving customers a plethora of options, they are making sure that the quality is not sacrificed. The local team at NSEW collaborates closely with suppliers to offer cost savings to buyers in the range of 3 to 5%. When you take into account the ongoing volatility in commodity prices, this cost-saving in essential raw materials is enormous.

They believe in Continuous feedback. The team is on the ground engaging

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with customers and addressing any issues in minimal lead time. They have a tech platform where they have minimized human interface. Apart from buying and selling in real-time and venue allows users to upload purchase orders, check balance status and order details, and raise any complaint with a single touch on their phone.

From the Desk of Visionaries

Every 1% decrease in the price of raw materials increases a company’s operating margins by 8 to 10%. SMEs and MSMEs make up 95% of all industrial units in India and generate 45% of its industrial output.

For raw materials, SMEs and MSMEs rely on regional dealers, brokers, and agents. Quality suffers as a result of localised traders & brokers’ limited supplier choices. On top of that, their high pricing for raw materials prevents small enterprises from obtaining the best products at the best prices. Additionally, several intermediaries are involved before the raw material reaches the final user. Nearly 70% of its manufacturing costs are accounted for by the raw materials we supply . When we first started, we believed that if we could reduce their procurement costs by 1%, our goal of launching NSEW would have been accomplished. However, we are delighted to inform you that we have been able to reduce the cost of raw materials by 3 to 5 % across categories.

Significance of Research & Development

NSEW believes in Continuous innovation and development. In order to ensure that the proper materials are used in practice, they always take a consultative approach when selling raw materials and have frequently worked with suppliers to produce joint products. They have unique platforms powered by integrated technology where buyers can instantly compare and purchase essential commodities.

Introducing the Leaders – Kush Jeevan Deep & Pulkit Khera

Kush Jeevan Deep & Pulkit Khera took the foundation of NSEW Metals on Dec-21. Before establishing this firm, they were working together in the last organization. In his last endeavour, Kush was designed as Director Ferrous with Vedanta. He formerly held leadership positions in Kalyani Steels, RPG Group, and Indian Railways (Ircon). He has an engineering degree from

Delhi College of Engineering and an MBA from IIM Calcutta. Pulkit has played a crucial role in developing a recycling company in New Delhi. Before, he had been travelling south and north for Vedanta’s pig iron sales. He graduated first in his class and with a rank in both engineering from IP University and the MBA programme at IMI-Delhi.

What’s Next?

Enjoying profitable growth and expanding their business in categories of Ferrous & Non-Ferrous Metals and Construction Raw Materials are the plans in the pipeline for NSEW.

They want to contribute to nation-building and ensure that SMEs and MSMEs get fair trade and equal opportunity for buying raw materials. At the same time, they also feel that there is a lack of companies in India like Glencore and Trafigura and NSEW aspires to be one of them soon.

Words of Wisdom

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Well, if you think you can do it – You will do it.

Artificial Intelligence

Top Five Myths about Artificial Intelligence that newbies have

We hear myth all around us. Take for example ‘bulls hate red’ or ‘bats are blind’. These are just two out of thousands of myth which we hear in our daily life. As and when things become popular topic of discussion, its bound to be interpreted differently by different people. Thus myths originate.

The pace of technological advancements is seemingly at the speed of light. Artificial Intelligence or more commonly called as AI is knowledge developed in technology to perform work which humans do. Isn’t it truly fascinating? With such a fascinating thing around it is bound to be one of the hottest topic which demands global attention. Facebook and Google for example aim at becoming our personal assistant.

So as the entire world is debating the outcome of AI and how these technological advancements will shape our future, rule of the world welcomes AI in the family of myth.

In this article we talk about 5 common myth associated with Artificial Intelligence.

Myth # 1

Artificial Intelligence will replace human jobs

AI is supposed to be working in addition to and not in substitution of what we humans bring to the table.History has witnessed that with any revolutionary technological advancements people have always feared that AI will eventually replace them at workplace. Many years ago when ATM machine was invented, many feared that it would result in so many being unemployed. However, we later realised that such advancements create more jobs and improve quality of life.

Myth # 2

Artificial Intelligence has all human features including its ability to learn on its own

AI’s are wired to perform certain tasks.There are number of times where AI has proved to be really clever but it would be wrong to say that it’s an exact parallel human brain What it lacks is emotion.Life would be dull without happiness, laughter, sorrow and disappointment. Emotions certainly adds spice to life. Moreover artificial intelligence certainly can not learn on its own.

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TECHNOLOGY

Myth # 3

Artificial Intelligence is only for big companies with huge investments.

AI has a lot of potential to transform any organisation. Since the technology used for AI is complex, there is a com mon myth that it is only meant for big companies. If you have ever received a bank notification of fraud transaction, or purchase predication shown while online shopping or clear navigation which directs you to your destination while travelling, everything is a result of AI monitoring activity. Thus it plays a vital role in the development of all companies.

Myth # 4

Artificial Intelligence is bias free Computer systems are developed by humans. If the creator has biases, the product is bound to have the same. There are no ways that AI can be free of biases. Only thing we can do is make a system with minimum biases. If the data collected and loaded into the system has bias, the end result would certainly not be bias free.

Myth # 5

Artificial Intelligence will take over humans one day

Humans tend to be afraid of what they don’t understand. Human catastrophe in a Hollywood style is unlikely. We have programmed a machine by feeding in enormous amount of data yet we are nowhere close to developing a computer model of human brain.

“The development of full artificial intelligence could spell the end of human race. It would take off on its own, and redesign itself at an ever increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.”

There is lot to debate on what artificial intelligence has in store for us. Only time will reveal the truth. Its going to be very interesting how the world deals with it.

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Stephen Hawking in one of the interviews with BBC told

VCare Trichology Tapping the Potential for Finest Hair Restoration Services

“As a trichologist, I feel proud because it is an opportunity blessed from almighty to shape up the personality of thousands of my be-

The problem of hair fall is growing and so is the demand to fix this problem. All thanks to the exposure we have today from the international market and certainly higher disposable incomes, our luxuries have turned into necessities, grooming is the core point.

The number of cases that we witness today in terms of hair loss is uncanny for both the genders. And there are a number of problems like Male Pattern Baldness, Female Pattern Baldness, Alopecia, Hair loss, etc. due to certain medical conditions that could range from anything like stress, diet, nutrition, to what is our family history and the products we use.

And in a scenario where hair loss is certainly unsettling but not unusual, Vcare Trichology, founded by MS. E. CAROLIN PRABA, MD is amongst the renowned multi-specialty chain of aesthetic clinics that are providing International standard U.S FDA approved treatments.

They are an ISO 9001-2008 and have treated over 500,000 cases successfully with over 18 years of experience in operations. In this elaborated span of time, they have expanded to 37 clinics across South India, 1 Super-specialty Clinic, 1 Advanced Diagnostic Centre, 1 Nutritional Supplement manufacturing facility, Multi-language call center, supported by a team of 100+ experienced Trichologists, Doctors, Surgeons and a service team with more than 1200 Hair & Skin experts. These experts are specialized in Haircare, Skincare, slimming and cosmetology.

ABOUT THE VISIONARY

The founder and chairman of the Vcare group, MS. E. Carolin Praba Reddy is the first certified Trichologist in South India and 6th in India from IAT, Sydney, Australia and a post-graduate diploma in Electro Homeopathy. She is the most successful entrepreneur who strongly believes in growth through continual improvement. She started her career as a teacher in 1991 and continued working for 7 years before getting into the business.

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She has developed the teams of accomplished professionals brought together and gradually built the Vcare Multi-Specialty Clinic by who are highly skilled and educated professionals, experts in determining the precise reason for experiencing hair loss. Most importantly, they provide proven solutions and hair loss treatment options that are individually customized for you, helping you look like “YOU” again.

Vcare has created a niche for itself in the health & wellness industry especially in Tamilnadu, Andhra Pradesh, and Karnataka and has a strong commitment to delivering quality services in the arena of hair care management. Each and every treatment offered at Vcare is an outcome of proven and tested state-of-the-art technologies. More than 300,000 satisfied clients in the area of trichology and 200,000 satisfied clients in the sphere of trichology.

Their commitment to offering quality products and services has made its venture into Research and Development through its R&D wing, ‘Vcare Trichological Research Centre’. The products developed by the R&D division comply with the International Standards. They also are promoting the study of Trichology and the Allied Health Science through its Academy ‘Vcare’s Global Institute of Health Science (VGIHS)’. International recognized Diagnostic Techniques, clinically proven treatment methodologies (USFDA approved treatment techniques), qualified and experienced professionals, home care products manufactured at international standards, are a few reasons that make people prefer Vcare to take care of their Hair, Skin and Slimming services and needs.

EXAMPLES SET ENROUTE

Among a long list of achievements that Vcare has achieved, to name a few; Mrs PRABA REDDY was awarded twice for being the Best Woman Entrepreneur in the years 2013 and 2015 and also Australian Alumni excellence award in 2015. Vcare Global Institute has been awarded ITEC certification by London which has been accredited by IAO; in association with Bendingo Regional Institute of TAFE provide quality training in Trichology and other Aesthetic and Cosmetology courses.

Also, Praba’sVcare Health Clinic Pvt. Ltd has been awarded IQS (International Quality Summit Award in New York, U.S) as a result of Research and Analysis carried out by BID to recognize the contribution of the clinic in terms of Leadership Quality and Excellence under the criteria of QC 100 in conjunction with BID’s Quality Mix Technology. The following are other notable recognition of the respected founder of VCare:

• COSIDIC National Awards for Outstanding Entrepreneurs, 2017 presented by council of State Industrial Development & Investment Corporations of India.

• Australian Alumni Excellence Award 2015 presented by Australian Alumni Association Trust.

• Best Women Entrepreneur Award 2015 presented by Women Entrepreneurs Welfare Association of Tamilnadu [WEWA].

• Best Women award by Star Vijay television channel for Excellence in the field of Beauty & Haircare during 2013.

WHY CHOOSE V CARE TRICHOLOGY

Out of all the legit reasons for the right consultation and treatments that would transform your life complete, there are other reasons to pick V Care as well:

• Our Super Specialty: They are amongst the world’s renowned multispecialty chain of aesthetic clinics providing International standard U.S FDA approved treatments.

• Infrastructure & Facilities: With 19 hair Clinics, 18 Skin Clinics, 1 Super specialty Clinic across South India with a team of 100 + experienced Trichologists, Doctors, Surgeons, and a service. 1 Advanced Diagnostic Centre, 1 Nutritional Supplements manufacturing facility and Multi-language call center

• Best Professionals: Vcare’s commitment to offering quality products and services led to the creation of an exclusive in-house R&D wing.

• Success Stories: 1000000 satisfied clients, 600000 clients in Hair treatment vertical and 400000 clients in the vertical of Skin treatment.

• Service Provided: Hair Treatments, Skin Treatments, Hair Transplant, Platelet Rich Plasma Therapy, Meso Treatments, Cosmetic Hair Replacement, and Hair Mineral Analysis.

• Products Manufactured: Nutritional supplements, Fortified foods and Natural food products.

• RECENTLY FORMED ENTITIES: EazzyWaay Lifeline LLP, a limited liability partnership to carry out Digital and Telemarketing operations. Care Professionals, a proprietary concern to market and distribute professional cosmetics.

AWARDS & RECOGNITIONS:

1. Best Franchisor of the year 2018 for Health & Beauty Specialty by Franchise India.

2. THE BIZZ 2017 Award for world business leader presented to Praba’s Vcare Health Clinic Pvt Ltd., Presented by World Confederation of Business.

3. Best Clinic Award presented to Praba’s Vcare Health Clinic Pvt Ltd., awarded by EBA [Europe Business Assembly], Germany.

4. International Quality Submit Award presented by Business Initiative Direction (BID), New York 2015. [25th May 2015]

They strongly believe in the vision of familiarizing the concept of trichology and personal care in the society while providing effective, easy and economical remedies to hair, skin, and wellness related issues. They have come up with advanced plans to employ a higher number of surgeons, doctors, beauty therapists and trichologists.

“Even though my business circle appreciates me for my hard work and perseverance, I still believe that it is my clients who made me who I am today. And I look forward to achieving a lot more”

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Tips for Setting Goals to Become a Successful Entrepreneur

To get anywhere in life, you need to know how to get there, but more importantly, you need to know the “where”. A goal-oriented approach not only minimizes digressions and frustration, it helps you achieve your ends faster. It is not without reason that setting achievable, short-term goals is considered one of the best ways to reach desired outcomes.

To get anywhere in life, you need to know how to get there, but more importantly, you need to know the “where”. A goal-oriented approach not only minimizes digressions and frustration, it helps you achieve your ends faster. It is not without reason that setting achievable, short-term goals is considered one of the best ways to reach desired outcomes.

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GROWTH

But is there a universal formula for setting up goals? Unfortunately, no. Every idea needs specific implementation to achieve its full potential. Every person needs an individualistic method to work at his or her full potential. It is not only about setting goals, it is about knowing what sort of goals to set.

A broad, overarching method works well in some areas, but entrepreneurship isn’t one of those. Being an entrepreneur is a high-risk, high-reward position.

Entrepreneurship requires more of an ability to tolerate failure than an obsession for winning.

It requires you to have the passion, the patience and discipline, and the hunger for knowledge, to invest thousands of hours of hard work, to overcome your fears, and surround yourself with the right people to build a great business and make a profit out of it.

And along with all of this, it requires you to have a practical approach toward the aims you have set for yourself and your start-up. To set up tangible goals for yourself allows you to know what you have to do next and to keep track of what you have done.

Here are some tips, on how to set goals and achieve them in order to become a successful entrepreneur:

• Brainstorm Ideas and its Target Market. Your idea does not have to be new and entirely original, but it has to be compelling. It can be a service that people need, or a source of comfort, or both, but it has to be something that would have or create a market of its own.

• Prioritize. Before you set your goals, it is important to make a list of your priorities. Once you have an idea what your start-up is based on, you’ll need to prioritize your finances, advertising and so on.

• Be Specific. Your goals need to be as detailed as possible. Research shows that setting specific goals makes it easier to achieve them. You may need to break your goals into larger agendas and smaller sub-goals.

• Be Realistic. The goals you set should be realistic and achievable. It is okay to have high aspirations, but you need to have a realistic idea of how to get there.

• Make Deadlines. In your goals, include numerous deadlines. It is a part of our nature as human beings to procrastinate, and deadlines help keeping that in control.

• Measurable Outcomes. It often so happens that we get demotivated mid-way after taking such a huge enterprise as an entrepreneurship. Keep track of your progress. Progress is the greatest motivator.

• Identify Possible Obstacles. Before finalizing goals for your start-up, pre-analyse what hindrances could come in your way. That will keep you prepared for them, and make them easier to overcome.

• Find a Community of Like-Minded People. The goals you set need you to be informed about the market space, potential customers, and sources of help. Finding people who share similar interests will keep you updated about these.

• Ask for Guidance. When needed, ask for help. Be it setting your goals or running your business, proper guidance from a knowledgeable source can do wonders.

• Revise, Recalibrate. Your goals cannot be fixed and inflexible. They will need tempering every now and then. Keep that in mind when you start penning them down.

• Determine Risks. Your goals need to accommodate for “acceptable loss”. Entrepreneurship does not bring with it a guarantee of success, but if you can work with your losses, you can acquire that success eventually.

• Create A Business Plan. In your goal, include what your company does, whom does it serve and what does it provide. Be concrete and specific, and describe what makes

Your goals are what will keep your company on track. They need to be strictly specific, not just to your company but to you. Entrepreneurship is about “creating customers”. You need to know how to build a business model around a product or service and take it to the market. Your goals need to reflect this attitude. And your goals need to be suited to you, your strong points, and your potentials.

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“I have failed over and over and over again in my life. And that is why I succeed.”
–Michael Jordan

Taking Care of Your ‘SMILE’ by its CuttingEdge Dental Technology

Rashi | Business Connect

Lately, people have become more concerned about their health and their overall physical appearance. This can be corroborated from the latest figures and data wherein the consumption of Cosmetic Dental Procedures, Dental Implants and other correlated products have seen dramatic rise. Amongs a congregation of such health segments, Dentistry is a domain that has seen a steep rise owing to an increase in customers’ desire to have an appealing and charming smile. Patients are getting more and more aware about the prevalence of dental problems and are now able to realize the impact of bad smile on their overall personality.

The recent advancement in technology has made way for a painless and affordable dental services. India has been fortunate to have world class doctors who are capable of treating any critical illness pertaining to dental care. There is a pole star that is shining bright in the galaxy of dentistry. That is none other than Teeth Care Centre® Dental Hospital, Ahmedabad. The Company has been instrumental in bringing State-of-the-Art services.

“We believe that adapting to newer technologies is very essential in today’s era. And that’s why we strive to invest in the ultramodern technologies. We are equipped with all the latest instruments in dentistry.”, promulgates Nirav Patel, MD of the Company. Also,he keeps himself updated by acquiring continuous education.

State-of-the- Art Dental care Hospital’sultra modern infrastructure, cutting edge technology , latest dental instruments and stringentsterilization protocol gives it an edge over its peers. Maintaining the status quo has not been an easy task. The Company

faced many obstacles in initial years. Although Dental care in India has gained a huge traction in recent times still it is far below the developed countries. People in India still give very scarce attention to the importance of oral health. And that’s why a large chunk of the people are not ready to spend money for oral health. It’s still a big challenge today. To overcome this, It continuously spreads awareness on different platform on dental issues. It has dedicated staffs who are involved in awareness activities.

Sharing his learning of struggling days, Dr. Nirav Patel, MD of the company says, “Not comparing myself to others, has been the biggest blessing. Moreover, being receptive to the latest technologies and incorporating them into my dental practicecertainly made a huge difference. Sparing more time to address all the queriesof the patient is equally crucial”.

The Ahmedabad based Teeth Care Centre Dental Hospital is ISO 9001: 2015 certified multispecialty dental hospital with international standards, latest technology and eco-friendly concept. It provides high quality dental care and is also involved in public awareness in the field of dentistry. Teeth Care Centre Dental Hospital provides all kinds of dental treatments.

A thorough discussion of treatment plan with the patient prior starting the treatment is the key to their successful practice. This gives the overall treatment idea to the patients, which in turn gives them sufficient time to think and analyse about the entire dental procedure. This ensures transparency and saves patients from unexpected surprises in future.

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“We constantly try to upgrade ourselves by investing in the latest dental technologies and by learning latest techniques. Today, we are equipped with the latest dental equipment from the internationally renowned brands”, says the 39 years old. Moreover, it believes in hospitality so it has PR officer who takes care of its patient’s needs and requirements.

“One of the best things about the companyis that it is India’s first eco-friendly hospital”.

Bringing many laurels

• Ranked No.1 Dental Hospital in Gujarat 2015 presented by National Business & Service Achievers Award at New Delhi.

• Received International Gold Star Award for excellent performance & outstanding contribution for the progress of the nation & worldwide at Dubai (UAE).

• Global Business and Service Excellence Award presented by Prime Time Research Media for best Dental Care Centre in Gujarat at New Delhi.

• No.1 Dental Hospital in India 2017 presented By Katalyst Research – B.D.H. Award at New Delhi.

• Mother Teresa Excellence Award presented by ICSEP for outstanding achievements at Bangalore.

• Health Icon of Ahmedabad 2018 presented by TOI Group at Ahmedabad.

• National Healthcare Achievers Award presented by Praxis Media at New Delhi.

This is just a tip of the iceberg taking into consideration the large number of recognitions it has got. Today, it is the most preferred choice of many celebrities and elites. The man behind the ideation Dr. Nirav Patel is a Dentist, an Entrepreneur and an Explorer, who likes excitement in survival. He is a dynamic

doctor with most brilliant ideas, sympathetic attitude and a deep rooted sense of dedication to duty. There are only few businessmen who are as flamboyant as him. He has a clear, logical mind with a practical approach to any obstacle and a drive to see things through to completion. He is always incredibly ambitious and works actively to achieve his goals and getting closer to his aim of becoming the doyen of global industry. His greatest passion in life is to use his funds and technical know-how to benefit other people and organizations; knowingly he is a philanthropist at his best.

He has received many awards at national and international level. He is a Post Graduate in Orthodontics with honor from Maharashtra University of Health Sciences. He has received PhD degree from Pacific University. He has completed his advanced cosmetic program under New York University College of Dentistry and Smile Care. He has undergone numerous advanced trainings to further sharpen his professional skills. He regularly attends several significant seminars, symposia, workshops, program and conferences on different topics toacquires valuable knowledge.

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RNI No. DELENG/2018/76695
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